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Rule Reviews & Product Details

Rule is a leading Swedish SaaS platform in the Marketing Automation and Customer Engagement software categories. Built for marketing teams, CRM professionals, and growth-focused organizations, Rule enables companies to create personalized, automated customer journeys across channels like Email, SMS, RCS, and Social Media. Designed to support businesses of all sizes, Rule makes it easy to automate and personalize communication throughout the entire customer lifecycle. All from the onboarding and conversion to the retention and re-engagement. With advanced segmentation, trigger-based workflows, and data-driven targeting, Rule empowers teams to deliver the right message at the right time. Founded in 2007, Rule has grown into a trusted platform for both small businesses and global enterprises across a wide range of industries. Its strengths lie in ease of use, scalability, and deep integration capabilities with CRM systems, e-commerce platforms, and other essential tools. Rule helps marketing and CX teams unify their communication strategy, improve engagement metrics, and increase digital revenue through smart, automated workflows. Whether you're looking to streamline operations or scale your efforts, Rule offers the flexibility and features needed to meet your goals. With Rule, no business is too small, too large, or too complex. We’re here to support your growth, one personalized customer journey at a time. - Omnichannel Campaign Management: Create and manage automated, personalized campaigns across Email, SMS, RCS, and Social Channels, all in one unified platform. - Data-Driven Personalization & Segmentation: Use customer data and behavior to trigger timely, relevant messages that drive engagement and conversions. - Powerful Integrations & API Access: Seamlessly connect Rule to your CRM, e-commerce platform, or data warehouse for streamlined workflows. - Scalable Marketing Automation: From growing startups to enterprise organizations, Rule adapts to your business complexity, no matter the size. - Privacy-First by Design: Built and hosted in Sweden, Rule is GDPR-compliant and trusted by companies that prioritize data security and privacy.

Product Website

Seller

Rule Communication

Languages Supported

English, Swedish

Product Description

Rule is a MarTech, SaaS company founded 2007 in Stockholm, with a platform for email marketing, advanced Marketing Automation and personalized SMS send-outs. The Rule platform is used by a global customer base, with companies of different sizes, industries and digital maturity level. Our software can be used standalone or integrated with your other business systems, e-commerce platforms and analytics systems. The platform is built to handle unlimited customer data, which allows you to dive as granularly as you want into customer segmentation and personalized marketing.

Overview by

Ida Brakander

Pricing

Pricing provided by Rule.

Rule Free

Free

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Rule Integrations

(16)

Verified by Rule

Rule Media

Overview of the latest statistics of email and subscribers together with our latest News feed.

Reach your target audience, increase engagement, build brand awareness and drive sales.

Create engaging, relevant and personalized content tailored to your target audience.

Enter your company’s graphic profile, and then six different personal templates are automatically generated. In these personalized templates created, there are all sorts of blocks that one can imagine needing to build the perfect mailing.

Marketing automation made simple. Allows you to communicate with the customer throughout the entire customer journey and create long-term customer relationships.

All relevant analytics easily shown.

Rule Reviews (6)

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Christofer G.

Co-founder

Small-Business (50 or fewer emp.)

8/15/2025

"Why Extend Marketing Chooses Rule as a Core Part of Our Clients Growth"

5/5

What do you like best about Rule?

As co-founder of Extend Marketing, I’ve worked with many marketing automation platforms over the years – but Rule is one we keep coming back to. It’s flexible, easy to work with and powerful enough to handle complex customer journeys for our clients without overcomplicating things.

What makes the biggest difference is the team behind Rule. They’re quick to respond, know their stuff, and genuinely care about helping us and our clients succeed. For us, Rule isn’t just a tool – it’s a partner we trust to deliver results. Review collected by and hosted on G2.com.

What do you dislike about Rule?

One of Rule’s strengths – and at the same time a limitation – is its focused functionality. To get the full effect, you’ll often combine it with other technologies, which means you can build a best-of-breed stack with the best tools at great prices. The downside is if you’re looking for an all-in-one system with every feature built in Review collected by and hosted on G2.com.

What problems is Rule solving and how is that benefiting you?

Rule helps us deliver highly targeted, personalised marketing automation for our clients without unnecessary complexity. It allows us to segment audiences, build advanced customer journeys, and trigger the right message at the right time – all while keeping workflows simple and efficient.

This means we can move faster, test and optimise campaigns easily, and integrate Rule into a wider tech stack to create best-of-breed solutions. The result is better engagement, higher conversion rates, and more measurable growth for our clients. Review collected by and hosted on G2.com.

Carl J.

CEO/Co-founder

Small-Business (50 or fewer emp.)

8/31/2025

"Flexible, reliable, and backed by expert partners"

5/5

What do you like best about Rule?

I have worked with Rule for several years through our add-on product to their platform, of which I am a co-founder. The key advantage – and the reason why companies should turn to them when looking for a reliable system – is their wide network of partners, each an expert in their field. This means that as a customer, if you are looking for a specific solution to take your company to the next level, you can easily get the most optimal setup of the platform. In other words, you get a complete system tailored to your needs – without paying for features you don’t require! Review collected by and hosted on G2.com.

What do you dislike about Rule?

If you are looking to take your platform to the next level, it can sometimes be difficult to sort out which solution is the best fit for you. Because Rule offers so many integration possibilities, it can sometimes take a bit of guidance from their team or partners to identify the best setup. But that also means you don’t end up stuck with a rigid tool – instead, you get the combination of features that actually helps your business grow. Review collected by and hosted on G2.com.

What problems is Rule solving and how is that benefiting you?

Through our partnership with Rule we share customers who benefit from the combination of their reliable marketing automation platform and our add-on solution. Rule’s flexibility and strong partner ecosystem make it possible to give these customers a setup tailored to their needs – which helps them communicate more effectively and grow their business. Review collected by and hosted on G2.com.

Carina P.

Marketing Manager

Mid-Market (51-1000 emp.)

5/7/2024

"great e-mail system with a high user-experience"

5/5

What do you like best about Rule?

That it is easy to navigate in and quick to make great campaigns. Review collected by and hosted on G2.com.

What do you dislike about Rule?

I haven't found that much yet - I am a new user so I need to work more with the system to provide feedback about improvements. Review collected by and hosted on G2.com.

Sam J.

CEO

Small-Business (50 or fewer emp.)

5/8/2023

"The best Marketing Automation platform out there!"

5/5

What do you like best about Rule?

Rule is a fantastic marketing automation platform that has exceeded my expectations in every way. From its user-friendly interface to its robust features, Rule has become an indispensable tool for my marketing team.

One of the things I love about Rule is its flexibility. Customizing the platform to meet our needs is straightforward, and the automation rules are powerful. With Rule, we've automated many marketing processes, helping us save time, money and improve our team efficiency.

Another standout feature of Rule is its ability to handle unlimited data points and data sources, making it an excellent choice for businesses of all sizes.

Overall, I highly recommend Rule to any business looking to streamline its marketing processes and improve its results. The platform is user-friendly, flexible, and powerful, making it a must-have for any modern marketing team.

And on top of that, they only charge you for your active subscribers and give you unlimited email send-outs. Review collected by and hosted on G2.com.

What do you dislike about Rule?

One thing to note is that the platform may require training to understand its features thoroughly.

However, they have an attentive Customer Support team that helps you along the way, so the platform's many benefits far outweigh this minor drawback.

I highly recommend Rule to any business looking to streamline its marketing processes and improve its results. Review collected by and hosted on G2.com.

What problems is Rule solving and how is that benefiting you?

Rule is solving several problems for my marketing team. First and foremost, it's helping us streamline our marketing processes and save time. With Rule's automation features, we can automate many of our manual marketing tasks, such as lead nurturing and email campaigns. This has allowed us to focus on more strategic marketing initiatives and has improved our overall efficiency.

Another problem Rule is solving is helping us gain insights into our marketing campaigns. With the platform's robust reporting capabilities, we can see exactly how our campaigns perform and make data-driven decisions to optimize them. This has resulted in improved ROI and more successful campaigns overall.

Finally, Rule is helping us stay organized and manage our marketing initiatives more effectively. The platform's customizable data model allows us to tailor it to our specific needs and workflows, ensuring that we can stay on top of all our marketing initiatives and track our progress in real-time.

Overall, Rule benefits us by helping us save time, gain insights, and stay organized, all of which are critical to running a successful marketing operation. Review collected by and hosted on G2.com.

Verified User in Education Management

Mid-Market (51-1000 emp.)

9/6/2022

"Economical and good solution for Marketing and Transactional emails"

5/5

What do you like best about Rule?

The best part of this service is this it allows sending unlimited communication to the addresses registered, and the UI is simple and easy to use and integrate with the Database and use 3rd party services, too, The templates that are included are icing on the Cake Review collected by and hosted on G2.com.

What do you dislike about Rule?

The model of adding new emails and adding more than that adds a cost for addition there they need to work and several times the emails were going to the Junk/Spam emails that thing needs to be improved Review collected by and hosted on G2.com.

Jayanta Banerjee S.

Associate Professor

Mid-Market (51-1000 emp.)

4/19/2022

"communication"

4/5

What do you like best about Rule?

User interface is prety easy to understa Review collected by and hosted on G2.com.

What do you dislike about Rule?

The user interface is pretty easy to understand. The emails can be automated and integrate with my existing customer database. Syncing is a good feature that happens in real time. Review collected by and hosted on G2.com.

Recommendations to others considering Rule:

Rule is an easy to use marketing automation platform. Review collected by and hosted on G2.com.

What problems is Rule solving and how is that benefiting you?

Earlier I was using MailChimp which was doing the job well but had a lot of manual settings that need to be configured. Rule is easy and both email and SMS can be sending can be automated helping in reducing process cost Review collected by and hosted on G2.com.