Lob Reviews & Product Details

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Product Website

Seller

Lob.com, Inc.

Discussions

Lob Community

Product Description

Increase ROI with automated direct mail campaigns

Overview by

Aaron Gingras

Pricing

Pricing provided by Lob.

DEVELOPER

Free

Per Month

View More Pricing Information

Lob Integrations

(29)

Verified by Lob

Lob Media

Monitor your mail speed in real-time.

Track URL visits coming from your direct mail promotions.

See how many QR codes are scanned from direct mail efforts.

Monitor your direct mail campaign performance in real-time.

Lob has direct mail templates for postcards, letters, and more in the template gallery.

Native integrations make it quick and easy to connect Lob with your CRM to create & send direct mail quickly.

Unlock the top insights from The 2025 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and PureSpectrum and LoanPro review the latest consumer trends around direct mail and how to apply them.

See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!

Cook up an unbeatable omnichannel strategy! Learn how to integrate direct mail with digital channels like email, SMS, and social media for personalized, memorable customer experiences.

Official Downloads

(5)

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Direct Mail That Converts

State of Direct Mail Consumer Insights - Financial Services

Interactive Demo

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Michael P.

CEO

Small-Business (50 or fewer emp.)

5/25/2022

"Great Platform for Bootstrapping Marketers"

5/5

What do you like best about Lob?

LOB has been a great tool for creating scalable direct mailing campaigns for my clients. The data visibility from production to the mailbox has allowed me to create triggers in an omnichannel campaign I wasn't able to get through other DM methods. It's allowed me to scale my service offerings. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I would like to have some access to the Mail Analytics feature at my current tier level (growth), even if it was a slimmed-down version of what the Enterprise level offers, I would be happy with that. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has been instrumental in scaling your direct mailing campaigns and enhancing your service offerings. We appreciate your feedback regarding access to Mail Analytics and will certainly take it into consideration for future enhancements. Streamlining your direct mail campaigns and saving you time is our goal, and we're glad to hear that Lob is benefiting you in this way. If you have any further suggestions or need assistance, please don't hesitate to reach out: support@lob.com

We're here to help!

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

10/11/2022

"Lob has a phenomenal platform and the best customer service I've found"

5/5

What do you like best about Lob?

The API integration works amazingly well and they are constantly working to improve the features and functions of their products. The Account Managers and Engineers are happy to collaborate to solve whatever our company's latest objective is. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I would love it if their templates didn't require coding knowledge. Many of the other platforms in our MarTech stack are designed for a marketing end user. Now that Lob has more than just the API; I'm hoping they will continue to expand their templating design features to allow users to focus on being able to design content with minimal technical assistance quickly. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your glowing review! We're thrilled to hear that you find our platform and customer service exceptional. Your feedback about our templates is valuable, and we appreciate your suggestion for more user-friendly options. We are constantly working to enhance our features to better serve our customers' needs.

It's fantastic to hear how Lob is helping your company improve the accuracy of Provider Data for Health Insurance consumers. We are committed to providing innovative solutions for your communication needs. If you have any further suggestions or need assistance, please don't hesitate to reach out: support@lob.com

We look forward to continuing to collaborate with you to achieve your objectives.

Verified User in Banking

Mid-Market (51-1000 emp.)

5/1/2023

"Lob is very complicated to use, templates are really hard to figure out"

1.5/5

What do you like best about Lob?

It's possible to do a fully automated direct mailer. Review collected by and hosted on G2.com.

What do you dislike about Lob?

It's too hard to set up and use initially. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your experience with Lob. We appreciate your feedback and understand your concerns about the complexity of the templates and setup process. We are constantly working to improve user experience and make the platform more user-friendly.

If you need any assistance with setting up templates or navigating the platform, please feel free to reach out to our customer support team: support@lob.com

We are here to help and ensure that you can fully utilize Lob's direct mail automation features for your campaigns. Your success is important to us, and we are committed to providing a seamless experience for all our users. Thank you for choosing Lob!

Jesus F.

Director of Product Operations

Mid-Market (51-1000 emp.)

3/25/2022

"Great partner"

4.5/5

What do you like best about Lob?

There are multiple things that I like about working with LOB:

1. Fast and accurate response. LOB team responds fast and resolves the issues we have, providing solutions and thinking out of the box.

2. Customer support. LOB understood well and supported us on some time changes we had during implementation.

3. Good product. LOB services have provided the visibility we needed on mailing services, helping us to increase and enhance our functionality related to this service to our customers.

Overall we've had a great experience with LOB. Review collected by and hosted on G2.com.

What do you dislike about Lob?

We have had some issues when printing mails, however, LOB responds fast and provides solutions always. Review collected by and hosted on G2.com.

Recommendations to others considering Lob:

Account Management and Technical teams are very responsive and care about the customer Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

LOB has helped us to make our clients communicate with their clients via mail more efficiently and with great visibility and transparency. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/1/2022

"Great API for sending paper checks!"

5/5

What do you like best about Lob?

The API documentation is simple, straightforward, and very detailed. More than that, the API itself proved to be very reliable and consistent with the usage.

We've been using Lob.com for over a year now, and haven't had a single issue with lost checks or failed API calls. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Staging/testing environment could perhaps use few more additional features, but if we're being fair - it does the job.

The biggest challenge we had with Lob.com was tweaking the templates to make sure they will print and ship correctly, but after 6-7 hours of tweaking - we got it done, and never had to revisit, so it's not a real issue. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob's API for sending paper checks! We're thrilled to hear that you find our API documentation detailed and reliable.

We appreciate your feedback on the staging/testing environment and template tweaking process. Your input helps us improve our services for all users. If you ever need assistance with additional features or template adjustments in the future, please don't hesitate to reach out to our support team. We're here to help make the process smoother for you.

It's great to hear how Lob has helped automate your check sending process, saving you time and effort. If you have any further questions or need assistance, feel free to contact us: support@lob.com

We're always happy to help!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

5/26/2022

"Great snail mail automation"

5/5

What do you like best about Lob?

I was looking for a service that integrated with Zapier where I can automate sending snail mail letters. After trying a bunch of different ones that connected to Zapier on their app directory page, Lob was the one I chose! A big part of that reason is due to it not being too difficult to set up (I don't code), so that was nice. All it really took was setting up the account and most of the configuration happened on the Zapier side. And it magically sent the data to Lob and sent out the letter (I didn't have to create a template or anything in there. It just worked.) Review collected by and hosted on G2.com.

What do you dislike about Lob?

It would be awesome if there was an onboarding specialist who'd help me with a walkthrough of Lob and how things worked. Yes it's not super technical to get started, but it can get technical so having some help to navigate would make eating the learning curve a lot easier and learn what I can do with it. Review collected by and hosted on G2.com.

Response from Emilie Begin of Lob

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Thanks for your feedback; we love hearing about how Lob has helped save you and your business lots of time doing manual work! In regards to onboarding support, we appreciate your suggestion and will be sure to share that feedback with our team. In the meantime, we recently revamped our Help Center to include more comprehensive onboarding guides and documentation. Feel free to check it out!

See how Lob improved

Jimmy M.

Executive Director

Small-Business (50 or fewer emp.)

8/21/2020

"Lob filled a time-wasting gap in our workflow"

5/5

What do you like best about Lob?

I've been searching for years for something like Lob. As a nonprofit, some of our donors prefer to receive their donation receipts by post mail, but it was a huge waste of time for us. Now sending a post mail is just as easy as sending an email and it's fully integrated into our workflow. It took a huge time-wasting thorn in my side and turned it into something I don't even think about!

I'm now making plans to use Lob for our other communications as well.

The website and API are first-class, and the support is excellent. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Because of the extreme efficiency of sending post mail through Lob, there are necessarily a few limitations. For example, the types of communications you can send is pretty limited, and if you want any customization of the envelope, you have to be a top-tier customer. (However, our logo and a bit of text can show through the return address window of the envelope.)

I feel like the templates could also use some improvements. Review collected by and hosted on G2.com.

kambria b.

Owner

Small-Business (50 or fewer emp.)

5/25/2022

"Honestly does everything I need"

5/5

What do you like best about Lob?

I use lob for my credit repair business and the fact that I can directly send my clients disputes without having to go to the post office is amazing, it also helps keep track of the tracking too! Review collected by and hosted on G2.com.

What do you dislike about Lob?

Honestly there is not anything that I don't like, it's affordable and gets the job done, I highly recommend it to anyone that needs a product that mails things off Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/27/2022

"Good to work with, lacks print quality consistency."

3.5/5

What do you like best about Lob?

The Lob team was great to work with and answered all of our questions. My team loves the convenience and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Lob?

When we received our "return to sender" mail, the postcards were all of different levels of quality (i.e. only glossy on one side, faded colors). It appears that the print quality lacks consistency. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback! We're thrilled to hear that you enjoyed working with our team and find Lob convenient to use. We apologize for the inconsistency in print quality you experienced with the "return to sender" mail. This is not the level of service we aim to provide. We will investigate this issue further to ensure it doesn't happen again.

We're glad Lob is helping you reach your audience efficiently. If you have any more details or need further assistance, please feel free to reach out to us: support@lob.com

We appreciate your business and look forward to serving you better in the future.

Harsh B.

Marketing Associate

Mid-Market (51-1000 emp.)

11/24/2022

"Lob follows recommendations and delivers in a short span of time"

5/5

What do you like best about Lob?

Their responsiveness to our needs and delivering up on the same with great zeal and feasibility Review collected by and hosted on G2.com.

What do you dislike about Lob?

Nothing as such. Very easy to use and provides service at pocket friendly cost Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your glowing review! We're thrilled to hear that you appreciate our responsiveness, zeal, and feasibility. We're committed to providing easy-to-use services at a pocket-friendly cost. It's fantastic to hear that our green initiatives have helped you uphold your commitment to sustainability. If you ever have any questions or need further assistance, please don't hesitate to reach out: support@lob.com

We're here to support you every step of the way.