Lob Reviews & Product Details

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Product Website

Seller

Lob.com, Inc.

Discussions

Lob Community

Product Description

Increase ROI with automated direct mail campaigns

Overview by

Aaron Gingras

Pricing

Pricing provided by Lob.

DEVELOPER

Free

Per Month

View More Pricing Information

Lob Integrations

(29)

Verified by Lob

Lob Media

Monitor your mail speed in real-time.

Track URL visits coming from your direct mail promotions.

See how many QR codes are scanned from direct mail efforts.

Monitor your direct mail campaign performance in real-time.

Lob has direct mail templates for postcards, letters, and more in the template gallery.

Native integrations make it quick and easy to connect Lob with your CRM to create & send direct mail quickly.

Unlock the top insights from The 2025 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and PureSpectrum and LoanPro review the latest consumer trends around direct mail and how to apply them.

See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!

Cook up an unbeatable omnichannel strategy! Learn how to integrate direct mail with digital channels like email, SMS, and social media for personalized, memorable customer experiences.

Official Downloads

(5)

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Direct Mail That Converts

State of Direct Mail Consumer Insights - Financial Services

Interactive Demo

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TreJon H.

Software Engineer

Small-Business (50 or fewer emp.)

5/25/2022

"Massively improved quality of my project with very little overhead."

5/5

What do you like best about Lob?

From the very start, LOB was very clear and intuitive on how to set and integrate in to my NodeJS application. The documentation was very straightforward, which allowed me to get a testbed up in less than an hour to prove the feasibility of integrating LOB. My particular application leans heavily on the POSTCARD API to send out custom invitations, and to validate this feature worked I often had to process hundreds of images and send to over to LOB to generate postcards. LOB having a test environment without rate limits was very beneficial as it allowed to me develop and test without worrying about rate limits and slowing down my dev process to match said rate limits. Review collected by and hosted on G2.com.

What do you dislike about Lob?

What I least liked about LOB was the lack of address validation prior to sending a mailer. With my application, clients can send invitations in mass and pay for said invitations. The client application validates the address with Google prior to sending, and sends the Google-based address to LOB for mailing the invitation. Still, LOB will process the postcard even if the address is invalid (for one reason or the other) which has caused some mailers never to be received even though the customer has paid for them. While address validation isn't trivial, it would be great to have a score of confidence returned from the API of the likelihood of the mailer being sent so the user can at least be alerted of a potential issue. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

I am making an open-source wedding application similar to TheKnot, and I wanted the spouses to be able to create custom invitations, and have 3 ways to send them (SMS, email, postage). With LOB, I can take the spouses' perfect invitation and send it out to those in their wedding guest list stress-free. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has helped improve the quality of your project with minimal effort.

We appreciate your feedback regarding address validation. We understand the importance of ensuring accurate delivery and will take your suggestion into consideration for future enhancements.

It's great to hear that Lob has been instrumental in simplifying the process of sending custom invitations for your wedding application. If you have any further suggestions or need assistance, please feel free to reach out: support@lob.com

We're here to support you every step of the way!

Ryan K.

Business Analyst

Enterprise (> 1000 emp.)

11/17/2022

"Lob has been great to work with!"

4.5/5

What do you like best about Lob?

The tech-first approach to solving DM problems for users. We also have a personal connection point with a dedicated representative that allows us to get direct help and feedback when needed. Review collected by and hosted on G2.com.

What do you dislike about Lob?

While working with Lob, there have been occasional billing errors that we have noticed in our monthly invoices that has required effort from the team to help solve. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your experience with Lob! We're thrilled to hear that you appreciate our tech-first approach and personalized support. We apologize for any billing errors you've encountered and understand the inconvenience they may cause. Our team is dedicated to resolving these issues promptly.

We're delighted to hear that Lob is helping you solve the problem of DM on-demand efficiently. If you have any further concerns or need assistance with billing, please don't hesitate to reach out: support@lob.com

We're here to help and ensure your experience with Lob remains positive. Thank you for choosing Lob!

nick c.

software engineer

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/11/2022

"Well documented and easy to understand."

4.5/5

What do you like best about Lob?

The documentation is complete and thorough, making the process of finding the information you need simple. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Nothing comes to mind. I dislike input fields that have a minimum requirement. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your positive feedback! We're thrilled to hear that you find our documentation helpful and easy to understand. We appreciate your input regarding input fields with minimum requirements, and we'll take that into consideration for future improvements. It's great to hear that Lob has been able to streamline your sweepstakes prize payment processing, saving you time and resources. If you have any further feedback or need assistance in the future, please don't hesitate to reach out: support@lob.com

We're here to help!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

6/13/2019

"Automatic mailers"

4/5

What do you like best about Lob?

Lob does a good job of making marketing by mailers easier. I've done mailers by hand, which is cheaper. However, my time is worth more than what I save, and I wouldn't save much since I would still have to buy envelopes and stamps. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There are cheaper alternatives than lob. You have to upload Excel spreadsheets and select the right columns, and get the right format. Review collected by and hosted on G2.com.

Ian M.

Headless Chicken

Information Technology and Services

Small-Business (50 or fewer emp.)

7/27/2022

"Reliable service, easy to use API, great back-end UX (that is rarely needed thanks to robust API)"

5/5

What do you like best about Lob?

I was surprised by the print quality. When I used Lob, it was for an art project and I had a full bleed print generated by my back-end. They handled it swimmingly. Review collected by and hosted on G2.com.

What do you dislike about Lob?

My only beef is the bright orange computer text that is presumably added post-production for mail carrier reasons. I'm not sure anything can be done about this, so I didn't complain. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that you found our service reliable, with an easy-to-use API and great back-end UX. We're also glad to hear that you were impressed with the print quality for your art project.

We appreciate your feedback about the bright orange computer text added for mail carrier reasons. We'll certainly take this into consideration as we strive to enhance our services.

It's fantastic to hear that Lob is helping you create value-added products for your fans and customers. If you have any further feedback or suggestions, please feel free to reach out: support@lob.com

We're here to help and support your creative endeavors!

Tyler D.

Owner/Manager

Small-Business (50 or fewer emp.)

5/25/2022

"Great for my business. Cuts costs along with time!!"

5/5

What do you like best about Lob?

Its api along with its simplicity makes lob one of the best investments we have made in our business. It integrates easily with workflows, and when you compare the cost of the service with the value it provides - the value heavily outweighs the costs. Review collected by and hosted on G2.com.

What do you dislike about Lob?

At the time i am unaware of anything lob is lacking in it's service. Lob provides exactly what we need, so i haven't really looked into anything other than how we use it. Review collected by and hosted on G2.com.

Recommendations to others considering Lob:

If you are bogged down with mailing and need help. Look no further. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

The biggest problem lob solves is the problem of time. I am a small business owner and with everything that goes on with running a business, each minute of every day is valuable. Of all the software that I use, Lob is probably one of best at this. Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

10/11/2022

"Lob has very good api documentation and good address validation."

4.5/5

What do you like best about Lob?

The API documentation is very well-written and detailed. I also quite enjoy the useful UI. The UI helps debug specific API requests; it's helpful for one-off address validation and mail sending. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I understand that 100% validation accuracy is challenging, especially for newer buildings, but sometimes, Lob can't validate even older buildings' mailing addresses. Another issue I've encountered is that some buildings are categorized by Lob as commercial, even though they are residential or a combination of commercial and residential. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive feedback about our API documentation and address validation! We're thrilled to hear that you find them helpful for your needs. We appreciate your constructive criticism regarding address validation accuracy and building categorization. We are constantly working to improve our services and enhance the accuracy of our validations.

It's great to hear that Lob has been able to solve your mailing address validation and normalization needs, as well as support your print automation for transactional documents and campaigns. If you encounter any specific issues or have further feedback, please feel free to reach out to us: support@lob.com

We are here to assist and ensure your experience with Lob is seamless.

Verified User in Computer Software

Enterprise (> 1000 emp.)

3/21/2022

"Great Mailing Experience!"

5/5

What do you like best about Lob?

We like the streamlined processes. A straightforward API experience that is fast and reliable. Lob has an excellent support team and a good response time. Our dedicated account manager is reliable and professional. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Some features may not be available. Things like expedited production, colored paper or stapling. So it would be beneficial to have more product offerings. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/11/2022

"Lob is my goto for sending mail"

5/5

What do you like best about Lob?

Lob has an excellent user interface, and I use it often for sending single-sided and double-sided missives. While I haven't used the API yet, it looks just as good from a cursory overview. The test environment helps you build confidence when sending mail, so you know you're sending the right piece of mail. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I don't like that it can take a few revisions to see what you're sending. You have to send the mail before seeing a preview of the PDF. I wish there was a live preview. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our user interface excellent and that Lob is your go-to for sending mail. We appreciate your feedback regarding the preview feature, and we'll definitely take that into consideration for future improvements.

It's great to hear that Lob is solving the problem of sending mail conveniently for you and serving as your snail mail command center. If you have any further suggestions or encounter any issues, please feel free to reach out to us: support@lob.com

We're here to help and ensure your experience with Lob is seamless.

Jack C.

software engineer

Small-Business (50 or fewer emp.)

10/18/2022

"It works perfectly"

5/5

What do you like best about Lob?

the API is very easy to implement, we were able to integrate LOB in our CRM and we can send letters to our leads within a few clicks. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I havent found any issues so far. I love LOB Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our API easy to implement and that it has seamlessly integrated into your CRM. It's great to know that sending letters to your leads has become a smooth process for you. If you ever have any questions or need assistance in the future, please don't hesitate to reach out: support@lob.com

We're here to help and ensure you continue to have a great experience with Lob. Thank you for choosing Lob!