Lob Reviews & Product Details

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Product Website

Seller

Lob.com, Inc.

Discussions

Lob Community

Product Description

Increase ROI with automated direct mail campaigns

Overview by

Aaron Gingras

Pricing

Pricing provided by Lob.

DEVELOPER

Free

Per Month

View More Pricing Information

Lob Integrations

(29)

Verified by Lob

Lob Media

Monitor your mail speed in real-time.

Track URL visits coming from your direct mail promotions.

See how many QR codes are scanned from direct mail efforts.

Monitor your direct mail campaign performance in real-time.

Lob has direct mail templates for postcards, letters, and more in the template gallery.

Native integrations make it quick and easy to connect Lob with your CRM to create & send direct mail quickly.

Unlock the top insights from The 2025 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and PureSpectrum and LoanPro review the latest consumer trends around direct mail and how to apply them.

See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!

Cook up an unbeatable omnichannel strategy! Learn how to integrate direct mail with digital channels like email, SMS, and social media for personalized, memorable customer experiences.

Official Downloads

(5)

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Direct Mail That Converts

State of Direct Mail Consumer Insights - Financial Services

Interactive Demo

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Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

11/17/2022

"Gets the job done, features can be improved"

3.5/5

What do you like best about Lob?

Ability to send letters, postcards, and self-mailers. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Sometimes buggy (error alerts shown for errors that are already fixed, canceled order notification after the order was confirmed due to an error on Lob's part); can't send brochures in the same easy way you would send letters and postcards; can't preview envelope design. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback with us! We're glad to hear that you appreciate Lob's ability to send various types of mail. We apologize for any inconvenience you experienced with error alerts and order notifications. Our team is continuously working to enhance our platform and improve the user experience.

Regarding your concerns about sending brochures and previewing envelope designs, we value your suggestions and will take them into consideration for future updates. If you have any specific issues that need to be addressed, please feel free to reach out to our support team so we can assist you promptly: support@lob.com

Thank you for choosing Lob for your mail campaigns, and we look forward to serving you better in the future.

Luis N.

Finance Director

Small-Business (50 or fewer emp.)

11/28/2022

"Mailing is something that I take for granted with Lob"

4.5/5

What do you like best about Lob?

That this tedious job of mailing can be done easily and automated at scale level with Lob in just a few minutes. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Hard to think of one because everything is working well. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has made mailing easier and more efficient for you. We appreciate your feedback and are glad to know that everything is working well for you.

If you ever have any questions or need assistance with anything in the future, please don't hesitate to reach out to us: support@lob.com

We're here to help and ensure that your experience with Lob continues to be smooth and beneficial for your business. Thank you for choosing Lob!

Alec Z.

Board Member

Mid-Market (51-1000 emp.)

5/25/2022

"Easy to use, with high quality data"

4.5/5

What do you like best about Lob?

We were able to get up and running quickly with their address verification service, and it returns high quality data. The pricing was pretty reasonable to get started as well, and scales with us as we go. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There were some quirks with their API and the way that it formats and returns data, but the documentation was easy enough to follow so we could figure any questions out. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob's address verification service! We're thrilled to hear that you found it easy to use and that it provides high-quality data. We appreciate your feedback regarding the API quirks and are constantly working to improve our services. If you encounter any issues in the future, please don't hesitate to reach out to our support team for assistance. We're glad that Lob is helping you verify addresses efficiently and ensuring they meet USPS standards. If you have any further questions or need support, feel free to contact us: support@lob.com

Thank you for choosing Lob!

Franklyn T.

Founder, CTO

Small-Business (50 or fewer emp.)

5/31/2022

"Lob has been an amazing tool that helped us build mission critical products quickly"

4.5/5

What do you like best about Lob?

Easy and stable APIs for sending checks and certified letters, meeting the legal requirements for certified mail our industry demands. The test environment, documentation, and python library have been excellent for rapid prototyping and making it easy to move our integration to production. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Some changes in pricing over the years have left a bad taste in my mouth, but it's still highly competitive. Support on the low plans can be a little slow to respond. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We're thrilled to hear that our APIs, test environment, documentation, and Python library have been instrumental in streamlining your processes. We understand your concerns about pricing changes and support response times on lower plans. Your feedback is valuable, and we're continuously working to enhance our services. If you have any specific issues or would like further assistance, please reach out to our support team: support@lob.com

We appreciate your business and look forward to continuing to support your needs.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

10/13/2022

"LOB IS AMAZING!"

5/5

What do you like best about Lob?

I love every email that I receive providing valuable advice! I love how easy the system is to navigate when I'm assisting a customer and I've never had a complaint from a customer about the LOB process. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I currently don't have any dislikes. Even though I get a large number of emails, I enjoy the content of all of the emails... even if it does take me a while to get through them all. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your glowing review! We're thrilled to hear that you enjoy the valuable advice in our emails and find our system easy to navigate. We appreciate your feedback on the volume of emails and are glad you still find them valuable.

It's great to hear that Lob is helping you offer customers the option to send paper checks, especially since you're not a traditional financial institution. If you ever have any questions or need assistance with anything, please don't hesitate to reach out: support@lob.com

We're here to help!

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

10/11/2022

"Lob review from frontend dev working with US and international addresses"

4/5

What do you like best about Lob?

Very fast APIs. Address responses for US addresses are very detailed. The documentation is very clear and the APIs are well designed allowing for easy integration. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Seems to be more suited to US addresses from my testing. For international addresses the address responses are not as detailed. International addresses were not available to be tested in the test environment. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

In the application I work on we receive address information from customers, mainly over the phone, by call centre agents using the application. This can mean that different agents input addresses differently and different customers provide them in different formats. LOB ensures all addresses are complete and in the same format. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback! We're thrilled to hear that you appreciate our fast APIs, detailed US address responses, clear documentation, and easy integration. We understand your concerns about international addresses and are continuously working to enhance our services in that area. We appreciate your patience as we strive to improve the detail and availability of international address responses. If you encounter any issues or have specific feedback on international addresses, please feel free to reach out to our support team: support@lob.com

We're here to assist you and ensure a seamless experience with all address formats. Thank you for choosing Lob to streamline your address information process!

Mouhsine D.

Company Owner

Small-Business (50 or fewer emp.)

5/26/2022

"Love the Check mailing option"

5/5

What do you like best about Lob?

very smooth and easy.to work with. I love the check mailing option comes in very helpful for my business and the most powerful option is the API integration which allows you a ton of personalization Review collected by and hosted on G2.com.

What do you dislike about Lob?

nothing everything works smoothly so far, and I think it will remain like that for the upcoming year and so on Review collected by and hosted on G2.com.

Recommendations to others considering Lob:

start with the free version to get familiar with the option, then you can later upgrade. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

First of all, being able to send check to my suppliers. Second, being able to send default letters to my clients using the application that I built based on the API Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your positive feedback! We're thrilled to hear that you are enjoying the check mailing option and finding our API integration powerful for personalization. We're glad to hear that everything is working smoothly for you.

Starting with the free version is a great tip for new users, and we appreciate you sharing that recommendation. It's fantastic to hear how Lob is helping you send checks to suppliers and default letters to clients, ultimately benefiting your business operations.

If you ever have any questions or need assistance, please don't hesitate to reach out: support@lob.com

We're here to help and support you every step of the way!

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/17/2022

"I like Lob support a lot, but sometime I believe their articles could be more detailed."

4/5

What do you like best about Lob?

I love their support team! I think they are very courteous and treat me well when I need assistance. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I don't love their help sections. I feel like I would contact support less if there were more items available there. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your feedback! We're thrilled to hear that you love our support team. We appreciate your suggestion about our help sections and will definitely take it into consideration for future improvements. We strive to provide detailed and helpful resources for our customers. If there are specific topics you would like to see covered, please let us know so we can address them. We're glad to hear that Lob is meeting your needs effectively. If you ever have any questions or need assistance, please don't hesitate to reach out: support@lob.com

Thank you for choosing Lob!

Verified User in Insurance

Enterprise (> 1000 emp.)

11/25/2022

"Easy to use, instant customer support"

5/5

What do you like best about Lob?

The interface whicb very easy to use. Also the help document covers almost all the doubts. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The delay in providing custom envelopes is only thing which i dislike Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback! We're thrilled to hear that you find Lob's interface user-friendly and our help documentation helpful. We apologize for any delays in providing custom envelopes and will address this issue promptly. We're glad to hear that Lob's services are saving you time and manpower by handling the printing and mailing of letters. If you have any further concerns or need assistance with custom envelopes, please don't hesitate to reach out to us: support@lob.com

We're here to help!

Britnei M.

Owner

Small-Business (50 or fewer emp.)

10/12/2022

"Great platform"

5/5

What do you like best about Lob?

Lob is one of the best, most user friendly platforms for sending mail that's out there. It's user friendly, reliable and most importantly affordable. I would recommend it to everyone. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I love everything about this platform. There is nothing I dislike. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for the glowing review! We're thrilled to hear that you find Lob user-friendly, reliable, and affordable. It's fantastic to know that Lob is saving you time and helping you keep all your records in one place. If you ever have any questions or need assistance, please don't hesitate to reach out: support@lob.com

We're here to help and ensure you have a seamless experience with Lob. Thank you for recommending us, and we look forward to continuing to provide you with excellent service!