Lob Pricing Overview

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Lob Pricing Key Insights

Last updated on Apr 30, 2026

Lob offers 4 pricing editions, starting at $0. Lob pricing tiers are designed to support different usage levels and team sizes. Lob also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Lob pricing table below to figure out the best fit for your needs.

DEVELOPER — $0 / Per Month
SMALL BUSINESS — $260 / Per Month
GROWTH — $550 / Per Month
ENTERPRISE — Contact Us
Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

DEVELOPER
Free
Per Month

Not ready to purchase yet?

SMALL BUSINESS
$260.00
Per Month

Unit Prices Starting At: $0.48 per postcard $0.69 per letter $0.84 per check

GROWTH
$550.00
Per Month

Unit Prices Starting At: $0.45 per postcard $0.66 per letter $0.84 per check

ENTERPRISE
Contact Us
Request Demo

Unit Pricing: Unbeatable per piece printing costs

Lob Pricing FAQs

Generated using AI
Is Lob free, or does it offer a free trial?

Yes. According to G2 data, Lob offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Lob cost in 2026?

According to G2 data, Lob pricing in 2026 starts at $260.00 and can reach $550.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Lob.com, Inc.'s official pricing page for the most current details.

Who is Lob pricing best suited for?

According to G2 reviewers, Lob's pricing is best suited for small to mid-market businesses that need to automate recurring direct mail workflows, particularly in regulated industries like insurance, healthcare, and financial services where compliance-driven mailings are mandatory. Small business reviewers frequently praise Lob's ease of integration and cost-effectiveness for moderate mailing volumes, making the Small Business tier a strong fit. Mid-market companies handling compliance letters, checks, or member communications align well with the Growth tier. Enterprise-level organizations in real estate, fintech, and healthcare that require HIPAA compliance, custom envelopes, and high-volume customization are best served by Lob's Enterprise tier.

What are the key differences between the free and paid versions of Lob?

Lob's Developer tier is free and limited strictly to API testing with no commitment, offering no production mailing capabilities, templates, or user seats. Lob's paid plans begin at $260.00/month for the Small Business tier, which unlocks up to 3,000 monthly mailings, 10 HTML templates, 3 users, webhooks, and in-transit mail tracking. The Growth tier at $550.00/month adds user roles, more templates, and higher mailing volumes. G2 reviewers note that some valuable features are unavailable on lower plans, and the Enterprise tier adds analytics dashboards, custom envelopes, HIPAA compliance, and specialty mailers, requiring direct vendor contact for pricing.

Is Lob considered good value for its pricing?

Lob is broadly considered good value, particularly for businesses that benefit from automation and time savings. G2 reviewers frequently highlight that the cost is justified by eliminating manual mailing labor, with several noting the per-piece pricing is competitive with traditional postage. High-rating reviewers across small business and mid-market segments consistently cite cost-effectiveness as a strength. However, some G2 users flag that Lob's pricing becomes steep at high volumes compared to traditional bulk mailers, and the credit-based billing system has frustrated some users. The monthly platform fees on paid tiers are noted as a concern, though most reviewers agree the time savings and automation capabilities outweigh the costs.

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Lob Pricing Reviews

(2)
Verified User in Insurance
UI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Best Way to Automate Mass and Custom Check Sending—Huge Time Savings"
5/5
What do you like best about Lob?

Lob is the best way to automate sending out a mass quantity of checks as well as one off custom checks. There is detailed excel/csv output we can use for data verification and auditing. The amount of manual hours saved from this process is no small feat. Would highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The monthly cost is a bit high but worth the time savings. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Verified User in Accounting
Mid-Market (51-1000 emp.)
"Useful Package Tracking, But Updates Can Be Slow"
3.5/5
What do you like best about Lob?

Being able to get tracking on a package. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Lob not updating tracking for packages sent out. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. Review collected by and hosted on G2.com.

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