--- title: Lob Reviews meta_title: 'Lob Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 279 reviews by the users' company size, role or industry to find out how Lob works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 279 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Lob Reviews **Vendor:** Lob.com, Inc. **Category:** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 279 ## About Lob Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways. ## Lob Pros & Cons **What users like:** - Users praise Lob for its **ease of use** , with automated processes making sending checks and letters straightforward. (24 reviews) - Users appreciate the **efficiency improvement** with Lob, saving time and simplifying check processes and direct mail campaigns. (12 reviews) - Users value the **automation features** of Lob, streamlining their direct mail workflows with ease and efficiency. (8 reviews) - Users appreciate the **seamless integrations** offered by Lob, enhancing their mail workflows and CRM connections efficiently. (7 reviews) - Users find Lob's platform to be **extremely user-friendly** , making automated tasks like sending checks and letters effortless. (7 reviews) - Users value the **ease of managing campaigns** with Lob, appreciating its user-friendly interface and efficient project tracking. (6 reviews) - Users praise Lob's **excellent customer support** , highlighting the team's proactive and knowledgeable assistance in their campaigns. (6 reviews) - Response Time (5 reviews) - Time-saving (5 reviews) - Customization (4 reviews) **What users dislike:** - Users find the **organization difficulty** with Lob frustrating, especially due to unclear error messages and complex billing. (5 reviews) - Users note that Lob can be **quite expensive** for high volume mailings compared to traditional providers. (4 reviews) - Users find Lob's **high prices** a drawback, especially for large-scale campaigns compared to traditional bulk mail options. (4 reviews) - Users find the **UI unintuitive** , struggling with search functions and locating past mail pieces and invoices. (3 reviews) - Users find the **design difficulty** in Lob challenging, as it requires HTML skills, limiting user-friendliness. (2 reviews) - Difficult Setup (2 reviews) - Users find **template management challenging** due to reliance on HTML, hindering the experience for non-developers. (2 reviews) - Limited Search Functionality (2 reviews) - Users struggle with **poor customer support** , facing long feedback loops and unhelpful responses that hinder problem resolution. (2 reviews) - Poor Search Functionality (2 reviews) ## Lob Reviews ### 1. Automated Address Verification Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** I loved how easy it was to use and how accessible its API features are. As a developer, this is a wonderful tool my team and I use to validate mailing addresses and ensure our products are delivered reliably. **What do you dislike about Lob?** The only downside I can imagine is not learning about it sooner. Any real issues encountered might be with a bug or glitch here and there but nothing that is deal-breaking. **What problems is Lob solving and how is that benefiting you?** My team and I needed an easy and reliable way to validate mailing addresses and integrate it into an automated workflow using Zapier and other services, Lob worked great and was exactly what we were looking for. **Official Response from Aaron Gingras:** > Thank you for your wonderful feedback! We are thrilled to hear that you find Lob's API features easy to use and beneficial for validating mailing addresses. We appreciate your understanding regarding any minor bugs or glitches you may have encountered. Your satisfaction is our top priority, and we are committed to providing a seamless experience for you and your team. If you ever come across any issues or have suggestions for improvement, please don't hesitate to reach out to us: support@lob.com We are here to support you every step of the way. Thank you for choosing Lob! ### 2. Amazing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** The ease of uploading letters and the progress bar. **What do you dislike about Lob?** Not much, the days it takes for a mail-out were unexpected at first, but I was thinking instant gratification. I am overall happy and very satisfied with the product **What problems is Lob solving and how is that benefiting you?** Being able to send certified letters from within Lob is THE best service ever. The tracking inclusive of how far along the letter has progressed is amazing. ### 3. I did this **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** Very easy to use and powerful API. The documentation is great! **What do you dislike about Lob?** Resolution on their Lat/Lon coordinates in the Address Verification service isn't high enough to use as an actual address markers for the address in question. This appears to be not so much a Lob issue as it was an aspect of the quality of data provided by the USPS **What problems is Lob solving and how is that benefiting you?** Biggest solution for us was a nice API for verifying addressess where deliverable by the USPS. **Official Response from Aaron Gingras:** > Thank you for your feedback! We're thrilled to hear that you find Lob easy to use and appreciate our powerful API and documentation. We understand your concern about the resolution of Lat/Lon coordinates in our Address Verification service and the impact on using them as address markers. We continuously work to enhance our services and will look into this further to see how we can improve. If you have any specific examples or suggestions, please feel free to share them with us. We're glad that Lob has been able to provide a valuable solution for verifying addresses and we're grateful for your support. If you have any more feedback or questions, please don't hesitate to reach out: support@lob.com Thank you! ### 4. Amazing Postcard API **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** It was really easy to get setup and start sending out postcards programmatically **What do you dislike about Lob?** I wish there were more customization options in terms of postcard paper quality and finishes. **Recommendations to others considering Lob:** Contact support if you have any questions, they are really responsive. **What problems is Lob solving and how is that benefiting you?** I created an application that would let customers design, create, and send out postcards automatically. It lets me delegate the task of printing and sending postcards to Lob. **Official Response from Aaron Gingras:** > Thank you for your feedback! We're thrilled to hear that you found Lob easy to set up for sending postcards programmatically. We appreciate your suggestion for more customization options and will definitely consider it for future updates. Our support team is always here to assist with any questions or concerns you may have. We're glad to hear that Lob has helped streamline your postcard sending process. If you have any specific preferences or requirements for paper quality and finishes, please feel free to reach out to us, and we'll do our best to accommodate your needs: support@lob.com Thank you for choosing Lob for your postcard automation needs! ### 5. Good Mailing API Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Lob?** Good documentation and extensive functionality. **What do you dislike about Lob?** Integration does take some time to leverage all the features that you would typically want when dealing with mail such as the address validations. **What problems is Lob solving and how is that benefiting you?** Programmatically sending mail. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback! We're thrilled to hear that you appreciate Lob's extensive functionality and documentation. We understand that integrating all the features for address validation can take some time, and we appreciate your patience. Our goal is to make programmatically sending mail as seamless as possible for you. If you have any specific concerns or need assistance with leveraging all the features, please feel free to reach out to our support team: support@lob.com We're here to help and ensure you have a great experience with Lob. Thank you for choosing us for your mailing API service! ### 6. Better postcard provider than our other service providers. **Rating:** 4.0/5.0 stars **Reviewed by:** Ben T. | Lead Senior Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Lob?** The mail tracking is one of the most important things that we value from LOB. **What do you dislike about Lob?** Quality of the postcards printed could be slightly better. **What problems is Lob solving and how is that benefiting you?** We are solving a problem of sending postcards for our customers that create custom templates. LOB helps us track these postcards and send these postcards in a timely manner. ### 7. Lob has been extremely easy to use and navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lob?** Lob made it simple and fast when sending out check orders to our customers. Customer service has been good too when i have called in **What do you dislike about Lob?** nothing comes to mind with dislikes regarding lob **What problems is Lob solving and how is that benefiting you?** none **Official Response from Aaron Gingras:** > Thank you for your positive feedback! We are thrilled to hear that Lob has made sending out check orders simple and fast for you. Our team works hard to provide excellent customer service, so we are glad to hear that you have had a good experience when reaching out to us. If you ever have any questions or need assistance in the future, please don't hesitate to contact us: support@lob.com We appreciate your support and look forward to continuing to serve you. ### 8. Easy to use, connects with Zapier, which makes me happier! **Rating:** 5.0/5.0 stars **Reviewed by:** Philip G. | Owner/GM, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Lob?** LOB connects with Zapier and has a straightforward API with crisp responses. I can create zaps based logic to make my workflows automated and helpful. **What do you dislike about Lob?** Nothing so far. They have been great! I keep adding them to more Zaps. **What problems is Lob solving and how is that benefiting you?** I validate addresses including suite and apartment numbers to make sure we are going to a legit place on our deliveries. LOB helps us figure out the errors ahead of time. ### 9. Solid and Easy API **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** Good documentation, and easy-to-use API. Also appreciate the zapier support for better automation, was able to use it in some situations without writing any code. **What do you dislike about Lob?** Can't recall anything significant. I was able to use it in different scenarios where we wanted to test mailing mail for prospects. It worked as expected in all those situations. **What problems is Lob solving and how is that benefiting you?** Lob allowed us to create automated processes to send out templated letters via an API. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our documentation helpful and our API easy to use. It's great to know that our Zapier support has been beneficial for automating tasks without requiring any code. We're glad Lob has been able to meet your needs for testing mailing mail for prospects and that it worked as expected in various scenarios. If you ever have any questions or need assistance in the future, please don't hesitate to reach out: support@lob.com We're here to help and support you every step of the way! ### 10. Send postcards without issues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** That I can programmatically send postcards without going into logistics **What do you dislike about Lob?** I don't like the amount of click I have to do make to update or finetune html templates (also template preview is different then preview right before sending) which means even more clicks and iterations to get a perfect template **What problems is Lob solving and how is that benefiting you?** Its solving mailing marketing for us. Its reducing the amount of time we have to spend on marketing. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback with us! We're glad to hear that you appreciate the convenience of programmatically sending postcards with Lob. We understand your concerns about the template editing process and the discrepancies in the preview. We'll definitely look into ways to streamline the editing process and ensure that the preview accurately reflects the final result. Your input helps us improve our services for you and other customers. If you have any specific suggestions or encounter any issues in the future, please feel free to reach out to us: support@lob.com We're here to assist you and make your experience with Lob as smooth as possible. ### 11. Great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Shane R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** Well designed and easy to use admin panel. **What do you dislike about Lob?** Sometimes it can take awhile to get things sent out. **What problems is Lob solving and how is that benefiting you?** Automating payroll with checks. **Official Response from Aaron Gingras:** > Thank you for the positive feedback! We're thrilled to hear that you find our admin panel well-designed and easy to use. We understand that timely delivery is crucial, and we apologize for any delays you may have experienced. We're continuously working to improve our processes to ensure faster turnaround times. Automating payroll with checks is a great way to streamline your operations, and we're glad to be a part of that process. If you have any specific concerns or need assistance with anything, please don't hesitate to reach out: support@lob.com We're here to help and ensure your experience with Lob is nothing short of excellent. Thank you for choosing Lob! ### 12. Great service to use with my credit repair business **Rating:** 5.0/5.0 stars **Reviewed by:** Brielle W. | Credit Repair Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** I appreciate the ease of access and user-friendliness. **What do you dislike about Lob?** I do not have any complaints or any issues with using Lob. **What problems is Lob solving and how is that benefiting you?** Managing client paperwork and mailing out documents **Official Response from Aaron Gingras:** > Thank you for your positive feedback! We're thrilled to hear that you find Lob easy to use for managing client paperwork and mailing out documents. Our goal is to provide a user-friendly experience, and we're glad to hear that you appreciate it. If you ever have any questions or need assistance with anything, please don't hesitate to reach out: support@lob.com We're here to help and support you in any way we can. Thank you for choosing Lob for your credit repair business! ### 13. Does the job as expected **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** The Lob API was easy to integrate with from a software perspective. **What do you dislike about Lob?** I'd like to see TypeScript support in the SDK. **What problems is Lob solving and how is that benefiting you?** Lob helped us fulfil print/ship needs. **Official Response from Aaron Gingras:** > Thank you for sharing your experience with Lob! We're thrilled to hear that you found our API easy to integrate with. We appreciate your feedback regarding TypeScript support in the SDK and will definitely consider it for future updates. We're glad that Lob has been able to help you fulfill your print and ship needs. If you have any more suggestions or questions, please feel free to reach out: support@lob.com We're here to assist you in any way we can! ### 14. We've found Lob extremely useful for validating addresses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** The Lob api has been a great resource for validation of user supplied location information. **What do you dislike about Lob?** We can't always find locations that our users assure us are valid, rurual routes in northern Michigan, for example. **What problems is Lob solving and how is that benefiting you?** Our event planners want useful location information attendees. Using Lob, we're able to provide valid addresses and correct common mistakes from their attendeees. **Official Response from Aaron Gingras:** > Thank you for sharing your experience with Lob! We're thrilled to hear that our API has been a valuable resource for validating addresses. We understand the importance of accurate location information, and we appreciate your feedback about rural routes in northern Michigan. We'll look into ways to enhance our database to better accommodate such addresses. If you encounter any specific issues in the future, please don't hesitate to reach out to our support team. We're here to ensure that you have the best experience possible with Lob: support@lob.com Thank you for choosing us to help provide useful location information for your event planners and attendees! ### 15. Used Lob mailing for a company that hired me to automate mailing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** It is very easy to use and API is great. I appreciate the custom mailing settings. I use other java libraries with the Lob API. I'm not sure about competitors never used them. **What do you dislike about Lob?** That we cannot pay with prepaid card. I wouldn't say anything is missing. And jt all works normally. I think an improvement to make is allowing attachment of pdfs greater than 6 pages to checks. **What problems is Lob solving and how is that benefiting you?** It is much easier to mail through Lob than manually. My company is benefitting financially and is definelty more productive. Business performance has increased. ### 16. Great tool for our use case **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** Good product for our use case. We use Lob monthly to send paper invoices to clients. It is an easy and fast process. **What do you dislike about Lob?** We use Lob for very limited mailing services, but no issues. **What problems is Lob solving and how is that benefiting you?** Lob helped us solve mailing paper invoices to clients when all other aspects of our business are digital. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has been a great tool for sending paper invoices to your clients. We appreciate your feedback and are glad to know that the process has been easy and fast for you. If you ever have any questions or need assistance with anything related to Lob, please don't hesitate to reach out: support@lob.com We're here to help and support you in any way we can. Thank you for choosing Lob for your mailing needs! ### 17. Direct Mail Doesn't Have to Suck **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** It just works as advertised. Whether you integrate via API, or use their Campaign Wizard, it's easy and just works. **What do you dislike about Lob?** You should have a clear idea of how you want to use direct mail and have experimented to know what works at scale. **What problems is Lob solving and how is that benefiting you?** Lob makes direct mail a fully accessible part of your omnichannel marketing efforts. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform is working well for you and that you find it easy to use. Your feedback about having a clear strategy for direct mail is valuable, and we appreciate your insights on scaling effectively. We're glad Lob is helping you incorporate direct mail into your omnichannel marketing strategy. If you ever need assistance with optimizing your direct mail campaigns or have any questions about scaling up, please don't hesitate to reach out: support@lob.com We're here to support you every step of the way. Thank you for choosing Lob! ### 18. Easy to use, fully-featured mail API **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Lob?** Happy that the API is easy to use and provides easy integrations with our development stack. Good number of direct mail features, **What do you dislike about Lob?** Wish pricing was competitive enough to do larger mail campaigns, but still expensive compared to traditional bulk mailers. **What problems is Lob solving and how is that benefiting you?** Direct mailing of customer invoices, and test results. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback! We're thrilled to hear that you find Lob's API easy to use and appreciate its seamless integrations with your development stack. We understand your concerns about pricing and the competitiveness for larger mail campaigns. We continuously strive to provide value to our customers and will take your feedback into consideration for future improvements. It's great to hear that Lob is helping you with direct mailing of customer invoices and test results. If you have any specific suggestions or need assistance with your campaigns, please feel free to reach out: support@lob.com We're here to help! ### 19. Simple Address verification Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Lob?** Ease of use with manual data upload and via API. It was also cheaper in comparison to other products which we had on list to verify address of contacts in our system. **What do you dislike about Lob?** Nothing in particular. I did not find anything that would make me dislike this product. **What problems is Lob solving and how is that benefiting you?** Lob helped us cleanse addresses on time and ongoing customer addresses. It helps us to identify anomalies in customer addresses upfront so that we can have successful shipping and tax calculations. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our address verification tool easy to use and cost-effective. It's great to know that Lob has been beneficial in cleansing addresses and ensuring successful shipping and tax calculations for your customers. If you ever have any questions or need assistance in the future, please don't hesitate to reach out: support@lob.com We're here to help! ### 20. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Lukas M. | VP of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Lob?** Quick and easy way for donors to have a seamless donation experience while filling out personal info. **What do you dislike about Lob?** All capitalized characters with data transfer to other systems. This becomes an objection with select clients **What problems is Lob solving and how is that benefiting you?** Quick and seamless donation experience for our clients to provide to their donor base ### 21. User friendly mailing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** User friendly for VA's, intuitive and clean app. **What do you dislike about Lob?** It would be nice to upload excel addresses instead of typing each one of them, or having engineers use their API to use Lob. **What problems is Lob solving and how is that benefiting you?** Mailing without printing and stamping in house ### 22. LOB Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Lob?** Efficient and user friendly design, the simple setup allows us to send printed checks to 40-50 customers with ease **What do you dislike about Lob?** manual process of entering check recipients **What problems is Lob solving and how is that benefiting you?** It allows our team to save time sending printed items to customers **Official Response from Aaron Gingras:** > Thank you for sharing your feedback! We're thrilled to hear that you find Lob efficient and user-friendly for sending printed checks to your customers. We understand that the manual process of entering check recipients can be time-consuming. We appreciate your input and will share this with our team for future improvements. If you have any suggestions on how we can streamline this process for you, please feel free to reach out: support@lob.com Thank you for choosing Lob to help save time and simplify your customer communications. ### 23. Lob is solid platform that provides the foundation to manage our direct mail efforts. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Lob?** Lob's simple UI and preview functionality makes an easy platform to use. **What do you dislike about Lob?** I think Lob can continue to improve how it accepts creative and how it lets users append the metadata tags post-campaign launch. **What problems is Lob solving and how is that benefiting you?** Generally a good platform for Direct Mail. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback on Lob! We're delighted to hear that you appreciate Lob's simple UI and preview functionality. We understand your concerns about creative acceptance and metadata tags and will certainly look into ways to enhance these features for a better user experience. We're glad Lob is serving as a solid platform for your direct mail efforts. If you have any further suggestions or encounter any issues, please feel free to reach out to us: support@lob.com We're here to help and ensure you have a seamless experience with Lob. Thank you for choosing Lob! ### 24. Good address verification **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Lob?** We needed a way to quickly verify the validate physical addresses. Lob provides a simple api precisely for our use case. **What do you dislike about Lob?** As much as we can use Lob for address verification only, it's clearly not the core business. We wish we could get the service as a stand-alone option. **What problems is Lob solving and how is that benefiting you?** Lob is in the business of direct mail automation. Part of it is verifying physical addresses. We use this part only. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback with us! We're thrilled to hear that you find our address verification API useful for your needs. We appreciate your suggestion for a stand-alone address verification service and will definitely take that into consideration for future improvements. If there's anything specific you would like to see or any other way we can assist you, please feel free to reach out: support@lob.com We're here to help and ensure you have a great experience using our services. Thank you for choosing Lob! ### 25. Great experience! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** The ease of use of online tools makes sending mailers simple. **What do you dislike about Lob?** no complaints! Everything went off very well, campaign performed as expected. **What problems is Lob solving and how is that benefiting you?** Lob is helping us solve cold mailers in our area. **Official Response from Aaron Gingras:** > Thank you for the positive feedback! We're thrilled to hear that you found Lob's online tools easy to use for sending mailers. We're glad your campaign performed as expected and that Lob is helping you with cold mailers in your area. If you ever have any questions or need assistance with future campaigns, please don't hesitate to reach out: support@lob.com We're here to help! ### 26. Lob Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** Ability to automate check sending for our underlying customers **What do you dislike about Lob?** Issues with scale as this was something we could not scale to meet our customer needs **What problems is Lob solving and how is that benefiting you?** Check sending from our platform **Official Response from Aaron Gingras:** > Thank you for sharing your feedback with us. We're glad to hear that you appreciate Lob's ability to automate check sending for your customers. We understand your concerns about scalability and we are constantly working to improve our services to better meet the needs of our customers. We would love to learn more about your specific challenges with scaling and see how we can address them to enhance your experience. Please feel free to reach out to our support team so we can further assist you: support@lob.com Thank you for choosing Lob for your check sending needs. ### 27. Better than alternatives! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Lob?** Can customize front and back (vs Mailjoy you can't) and reasonable cost **What do you dislike about Lob?** The no-code web interface is ok, not great **What problems is Lob solving and how is that benefiting you?** sending out mail to prospective and current customers easily **Official Response from Aaron Gingras:** > Thank you for sharing your feedback! We're thrilled to hear that you appreciate Lob's customization options and reasonable cost. We understand your feedback about the no-code web interface and will definitely take that into consideration for future improvements. Sending out mail to prospective and current customers easily is one of the key problems Lob aims to solve, and we're glad to hear that it's benefiting you in that aspect. If you have any specific suggestions on how we can enhance the web interface or if you encounter any issues, please feel free to reach out to us: support@lob.com We're here to help and ensure you have a great experience using Lob. ### 28. Lob is great for business! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2022 **What do you like best about Lob?** I love the convenience of the bulk mail option. **What do you dislike about Lob?** What's not to like? I can upload a document, plug in the address and sent regular or certified mail. It's great. **What problems is Lob solving and how is that benefiting you?** Lob saves me time and that's so important. There is no need to go to the post office in person to mail certified mail. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our bulk mail option convenient and time-saving. We strive to make mailing processes easier for our customers. If you ever have any questions or need assistance with anything, please don't hesitate to reach out: support@lob.com We appreciate your feedback and look forward to continuing to provide you with excellent service. ### 29. Lob - direct mail review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Lob?** Simple & intuitive, support was really solid **What do you dislike about Lob?** limited integrations but they're adding to the list **What problems is Lob solving and how is that benefiting you?** Lob makes it really easy to manage direct mail marketing and sales campaigns **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our platform simple and intuitive, with solid support. We appreciate your feedback on the limited integrations, and we're constantly working to expand our list to better serve our customers. It's great to hear that Lob is helping you manage your direct mail marketing and sales campaigns effectively. If you have any specific integrations in mind or need assistance with anything else, please feel free to reach out: support@lob.com We're here to help! ### 30. best **Rating:** 3.0/5.0 stars **Reviewed by:** Lipa S. | VP software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Lob?** ease of use of the platform and the API. **What do you dislike about Lob?** nothing really, everything looks good for now **What problems is Lob solving and how is that benefiting you?** address validation ### 31. Bank verification issues ruined the Lob experience for us. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Lob?** Online access to see check activity for Juniper Square distributions **What do you dislike about Lob?** Microdeposit process for bank verification is extremely difficult. We exchanged hundreds of emails with Lob support to get our bank accounts verified. **Recommendations to others considering Lob:** Do not use. **What problems is Lob solving and how is that benefiting you?** None. We virtually stopped using Lob to cut checks because the process is so difficult. ### 32. Lob is a leader in Automated Direct Mail **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler S. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Lob?** Lob provides a robust set of APIs for automating direct mail and address verification. Lob is built and supported by great people, too! **What do you dislike about Lob?** Would love to see Batch Processing of multiple unique Direct Mail campaigns per API request, however this is easily solved during integration. **What problems is Lob solving and how is that benefiting you?** We send Direct Mail on behalf of real estate investors marketing to property owners. ### 33. Great platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Lob?** The fast way to search for a check and locate any information on it **What do you dislike about Lob?** The only bad thing is that it takes 1-2 business days for your check to ship **What problems is Lob solving and how is that benefiting you?** Telling customers to allow an extra 2 days for processing before the check is mailed ### 34. Lob has been pretty good, but the check-sending experience doesn't allow for simple readouts **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** great programmatic mailer sends. it's saved us a ton of time **What do you dislike about Lob?** would love a dashboard of dollars sent via check **What problems is Lob solving and how is that benefiting you?** we use it for all our checks to vendors, many of whom don't have bank accounts ### 35. An excellent platform for our Direct Mail needs **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa M. | Senior Outreach Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Lob?** We have an Incredibly supportive team at Lob. Any project we need help with they are responsive & able to help us execute it no matter how complex the request is. **What do you dislike about Lob?** The ability to view reports by campaign name or type would be very helpful. We don't use any of their existing reporting functionality because it doesn't give us the level of insights we need to optimize our campaigns. **What problems is Lob solving and how is that benefiting you?** We are communicating with over a half-million medical providers across the country. Lob has enabled us to clean up our data that we have been unable to contact via other channels. ### 36. Modern Snail Mail **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Lob?** Ease and modernness of antiquated communication. **What do you dislike about Lob?** Maybe a mutl-window view of previous letters and the one I'm currently creating. **What problems is Lob solving and how is that benefiting you?** Government document filings. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate the ease and modern touch we bring to traditional mail. Your suggestion for a multi-window view is valuable, and we'll definitely consider it for future updates to enhance your experience. We're proud to provide a solution for government document filings and are glad to be benefiting you in this way. If you have any more suggestions or need assistance, please don't hesitate to reach out: support@lob.com We're here to help! ### 37. Lob has been great for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2021 **What do you like best about Lob?** Lob is super easy to use and has been essential in running our business. We don't have to buy envelopes or stamps anymore, which has been beneficial. **What do you dislike about Lob?** The reporting could be more advanced, but right now, it works for us and does everything we need. **What problems is Lob solving and how is that benefiting you?** Lob helps us by sending out monthly checks on our behalf and saves us a ton of time. Before using Lob, this process would take about 3-5 days, so now we have the extra time to focus on other tasks. ### 38. Affordable API for address verification **Rating:** 5.0/5.0 stars **Reviewed by:** JJ E. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Lob?** Straight forward API with fantastic documentation. **What do you dislike about Lob?** Don't have many dislikes at the moment. Maybe they could improve by offering more tutorial videos for getting set up in different scenarios? **What problems is Lob solving and how is that benefiting you?** Address verification to ensure our products will be delivered to addresses that are deliverable. ### 39. Flexible and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Jason S. | Director of Product & Growth, Credit Card, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Lob?** Overall, LOB is straightforward to use and automate. In particular, I like that I can hook it up to Zapier and generate mail campaigns from a spreadsheet. **What do you dislike about Lob?** Pricing could always come down, but if you stick to stand mail and no color, the per letter fees are reasonable. **What problems is Lob solving and how is that benefiting you?** I'm solving for direct mail for real estate acquisition marketing. ### 40. Great partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Lob?** Lob is a very simple, but powerful tool for sending direct mail to our customers. We've been able to scale our operations, save money, and support more personalized direct mail communications as a result of using it. **What do you dislike about Lob?** Lob is very API-centric, meaning a non-technical user can't do much without an engineering team. It'd be great to see Lob invest more heavily in in-browser featuers to allow sending direct mail without needing to necessarily use the API. **What problems is Lob solving and how is that benefiting you?** Lob helps us save money and bring more flexibility to our direct mail program. ### 41. Easy & very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Lob?** The service is easy to use. We use it as a way to keep in touch with customers - it's automated too which has helped us as we've scaled **What do you dislike about Lob?** Haven't really had any issues with them. The support staff is great as well **What problems is Lob solving and how is that benefiting you?** We use it for retention automation - it's such a great way to chat with customers. ### 42. Great API-driven direct mail solution **Rating:** 5.0/5.0 stars **Reviewed by:** Abhas G. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Lob?** API is clearly documented, team is very responsive **What do you dislike about Lob?** Need more breadth of print formats and paper quality **What problems is Lob solving and how is that benefiting you?** Removed all of the print vendor & client back and forth; streamline all printing and high level of automation ### 43. Good Support , solutioning and service makes Lob a good partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Lob?** Lob provides great service. Our account executive is very attentive to our needs. **What do you dislike about Lob?** Platform fee is a bit high - but Lob has been flexible **What problems is Lob solving and how is that benefiting you?** We needed a direct mail solution that is "always available". We utilize an API connection to route 1000s of direct mail items at one time. The platform provides a mechanism where we can track progress on all our mail campaigns ### 44. Simple, powerful, and a stellar team. **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Lob?** The APIs are simple. The business model is very clear and concise: send an API request, things get printed. We've been using Lob for years and have had no issues at all. Uptime and availability have been great. And I can't express enough how happy I am with the team, both support and management. **What do you dislike about Lob?** I haven't encountered anything that fits this question. This product does exactly what it says, exactly how they say it does. There's nothing to complain about at all. **Recommendations to others considering Lob:** Don't be afraid to reach out to them if you get into a pickle during implementation. The service has grown a bunch since I built our implementation. Use all of the features :) **What problems is Lob solving and how is that benefiting you?** On-demand API driven printing is the core of my business. It can certainly be done without Lob, but the breadth and depth of the service are beyond any local solutions I've found. From the simple print API to the real-time postal updates and address verification - the whole thing's a dream for me. ### 45. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Lob?** What I like most about LOB is that it is super user-friendly. **What do you dislike about Lob?** One thing that I dislike about LOB, which isn't a big deal, is that sometimes I have to reformat the files. Which ultimately only takes a few extra seconds. **Recommendations to others considering Lob:** Just do it, you won't be disappointed! **What problems is Lob solving and how is that benefiting you?** LOB is an excellent way for employees to work remotely without the use/need of the entire office space. ### 46. A tried and tested partner **Rating:** 5.0/5.0 stars **Reviewed by:** Ben P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Lob?** Lob works great for sending programmatic DM via our in-house Relationship Management software. It runs in the same campaigns where we send emails and push notifications to contact our users about various things. My account manager is responsive and interested in finding solutions to our problems, and Lob's pricing consistently beats out competitor bids for similar services. **What do you dislike about Lob?** The only time I've really been let down by Lob was when I tried to get colleagues on our UK and Australian teams to use it. Service was unavailable in Aus, and wasn't competitively-priced in the UK. **What problems is Lob solving and how is that benefiting you?** I've used Lob since 2015 for customer communications around membership onboarding and account balances. One piece of recent analysis estimated that new customers who received an onboarding postcard realized a 10-20% increase in Lifetime Value, based on behavioral cues like returning to our site, rating products, and making repeat purchases. ### 47. Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Lob?** The service is user-friendly and easy to use. We use it to send paper claims to paper claims to various insurance companies. The support staff is excellent. **What do you dislike about Lob?** Nothing to add here; I haven't had any problems. **What problems is Lob solving and how is that benefiting you?** Lob is excellent for working remotely. ### 48. Great Service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2021 **What do you like best about Lob?** Lob is extremely responsive and consistently delivers as expected. I feel confident that the technology will do what it says it will do. We love Lob! **What do you dislike about Lob?** We do not have anything to add here. We are happy with service. **What problems is Lob solving and how is that benefiting you?** Automated renewal notices for our SAS business. Really any batch mailer needs can be automated with Lob. ### 49. LOB Creates Automated Mailing Experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel T. | Senior Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2021 **What do you like best about Lob?** Ability to self-service and code integrations. **What do you dislike about Lob?** More options when choosing delivery speed and paper. **What problems is Lob solving and how is that benefiting you?** Automating refund checks, mail, working towards marketing. ### 50. Lob It up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Lob?** how I can use it with my credit buisness **What do you dislike about Lob?** I don't like how difficult it is to use, or maybe it is just me **What problems is Lob solving and how is that benefiting you?** having it speak with my software and have it text people every few weeks ## Lob Discussions - [I need to get tracking information](https://www.g2.com/discussions/i-need-to-get-tracking-information) - 1 comment, 1 upvote - [Is there a way to print postcards on higher quality cardstock?](https://www.g2.com/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock) - 2 comments, 1 upvote - [What does Lob do?](https://www.g2.com/discussions/what-does-lob-do) - 2 comments - [View Lob pricing details and edition comparison](https://www.g2.com/products/lob/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A55%3A49+-0500&secure%5Bsession_id%5D=ca728534-8da5-4156-9e86-ce3b041e3708&secure%5Btoken%5D=3c7ed818e28b3c981034daca289bea725f34da6e8338215dc07d7c22a52dd07c&format=llm_user) ## Lob Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) - [AWS Cloud Development Kit (AWS CDK)](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [CDP Agent](https://www.g2.com/products/cdp-agent/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Custom Software Development](https://www.g2.com/products/harlow-technologies-custom-software-development/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Encamp](https://www.g2.com/products/encamp/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Formstack](https://www.g2.com/products/formstack-llc-formstack/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Gusto](https://www.g2.com/products/gusto/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - [LoanPro](https://www.g2.com/products/loanpro/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Solar](https://www.g2.com/products/solar-solar/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Lob Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Management** - Scheduled Data Checks - Reporting **Logistics - Print Fulfillment** - Efficiency - Order Tracking **Testing & Tracking** - Mailing List Management - Dashboards & Reporting **Functionality** - Address Verification - Automation - Cleansing - International Verification **Customization - Print Fulfillment** - Integration - Flexibility - Templates ## Top Lob Alternatives - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,378 reviews) - [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) - 4.9/5.0 (232 reviews) - [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) - 4.7/5.0 (536 reviews)