I really like Lob's API, which lets us build directly into our existing marketing platform. It saves us from having to learn and deal with an additional platform, making the whole process much more streamlined.

What I like best about Lob is the performance visibility and the ROI. We have much better insight into what happens after a piece of mail is sent, including whether postcards were delivered or were undeliverable and why. That visibility used to require a much more manual process for us. Before Lob, we also relied on another company to process returned mail, count the undeliverable pieces, and provide us with an Excel report. That was costing us around $500 per month. Lob has that functionality built directly into the platform, so we’ve been able to eliminate that additional cost while also saving a significant amount of manual work.

What I like best is how it turns physical mail into something developers can automate like any other API. You can programmatically send postcards, letters, checks, etc., without building the printing, addressing, and mailing infrastructure yourself.