The ability to integrate Lob with our custom database and software is vital to how we operate. Being able to automate huge amounts of letter sends is amazing. There are some key aspects that Lob provides we have not been able to take advantage of yet, but I appreciate all of the feedback we are able to call directly from Lob systems.

I love the visibility into our campaigns and seeing our progress in real time.

Lob’s primary value is that it treats physical printing and postal logistics like cloud infrastructure, removing the need for the machinery, manual labor, and potential human error that usually come with sending checks.