Lob Reviews & Product Details

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Product Website

Seller

Lob.com, Inc.

Discussions

Lob Community

Product Description

Increase ROI with automated direct mail campaigns

Overview by

Aaron Gingras

Pricing

Pricing provided by Lob.

DEVELOPER

Free

Per Month

View More Pricing Information

Lob Integrations

(29)

Verified by Lob

Lob Media

Monitor your mail speed in real-time.

Track URL visits coming from your direct mail promotions.

See how many QR codes are scanned from direct mail efforts.

Monitor your direct mail campaign performance in real-time.

Lob has direct mail templates for postcards, letters, and more in the template gallery.

Native integrations make it quick and easy to connect Lob with your CRM to create & send direct mail quickly.

Unlock the top insights from The 2025 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and PureSpectrum and LoanPro review the latest consumer trends around direct mail and how to apply them.

See how top brands are scaling direct mail with automation, personalization, and smarter strategies to drive ROI. Get key insights from 400+ marketing and operations leaders!

Cook up an unbeatable omnichannel strategy! Learn how to integrate direct mail with digital channels like email, SMS, and social media for personalized, memorable customer experiences.

Official Downloads

(5)

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Direct Mail That Converts

State of Direct Mail Consumer Insights - Financial Services

Interactive Demo

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Verified User in Insurance

Enterprise (> 1000 emp.)

12/10/2024

"Cloud printing solution"

4/5

What do you like best about Lob?

It helps you to use the cloud printing solution and provide flexible API's to integrate with CRM systems. Review collected by and hosted on G2.com.

What do you dislike about Lob?

unable to get the printing location information which was needed in insurance industry for compliance purposes. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate Lob's cloud printing solution and flexible APIs for CRM integration. We understand the importance of printing location information for compliance in the insurance industry and apologize for any inconvenience this has caused. We are continuously working to enhance our services and will take your feedback into consideration for future improvements. If you have any specific requirements or further feedback, please feel free to reach out to us: support@lob.com

We are here to assist you and ensure that Lob continues to benefit your transactional mail solution. Thank you for choosing Lob!

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

10/24/2024

"had too many bugs when sending mail, but platform was easy to use"

2.5/5

What do you like best about Lob?

i like that you can just upload content right into the software to send mail Review collected by and hosted on G2.com.

What do you dislike about Lob?

had too many bugs when using to where mail would be marked as sent but then got cancelled or didn't send Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback with us! We're glad to hear that you find Lob's platform easy to use for uploading content. We apologize for the inconvenience you experienced with bugs when sending mail. Our team is constantly working to improve our services and address any issues that may arise. If you encounter any further problems, please don't hesitate to reach out to us so we can assist you promptly: support@lob.com

We appreciate your support and are grateful for the opportunity to enhance your mailing experience.

Verified User in Accounting

Small-Business (50 or fewer emp.)

7/12/2024

"This is a great interface"

5/5

What do you like best about Lob?

Lob has a great interface for postcards. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Interface could use an update and quicker logins. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for your feedback! We're thrilled to hear that you find our postcard interface great. We appreciate your input on areas for improvement, and we'll definitely take your suggestions into consideration for future updates. We're glad to hear that Lob has been beneficial for your EDDM needs. If you have any more suggestions or feedback, please feel free to reach out: support@lob.com

We're here to help and ensure you have the best experience possible.

Julie R.

Director of Customer Success

Mid-Market (51-1000 emp.)

5/4/2023

"Lob: The Devil You Know is Better Than The Devil You Don't"

3/5

What do you like best about Lob?

Lob can handle a high volume of mailings and check payments. Being able to automate this in our compliance business has been huge. Also appreciate their test environment that can be utilized to simulate campaigns and mailings. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Lob support is unresponsive and not very helpful. Analytics leave a lot to be desired. Requests for information often go unresponded to. When they uncover issues, they do not proactively communicate them. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your experience with Lob. We're thrilled to hear that Lob has been instrumental in automating your compliance business's mailings and check payments. We appreciate your feedback regarding our support and analytics. We apologize for any inconvenience caused and will address these issues promptly. Your insights are invaluable as we strive to improve our services. We're glad Lob has been able to streamline your compliance report mailings and save you time and effort. If you have any specific concerns or need further assistance, please don't hesitate to reach out: support@lob.com

We're here to help and ensure your experience with Lob is exceptional.

Rachel S.

Product Manager

Small-Business (50 or fewer emp.)

11/22/2022

"Fast & Efficient API Mail Sending"

5/5

What do you like best about Lob?

We use the Lob API as a service for our customers to send postcards and letters to their marketing efforts. It's simple to work with and just what we needed for a robust B2B solution. The analytics helps us track piece-by-piece delivery to provide our users with a comprehensive log, and provide created, mailed, and delivered notifications. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Not necessarily a dislike, but we would love more customizations for letters and envelopes to be more personalized. Lob does offer custom envelopes but the bulk order minimum doesn't suit our needs right now. Review collected by and hosted on G2.com.

Kendall S.

Sales & Support Effectiveness Lead

Mid-Market (51-1000 emp.)

11/22/2022

"Program Lead"

4/5

What do you like best about Lob?

Lob is pretty straightforward to upload and send paper documents. It is also effortless to search for past items sent. It can also automate with systems to generate and send. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Moving too fast can cause error and requires you to start over. The larger documents we need to send must be reduced before uploading into Lob. I believe there might be a different permission to reduce Lob sizes, but that would be nice for all levels. Also, if there is an error, none of the fields you have filled out are populated anymore, requiring you to start the process over when sending manually. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback on Lob! We're thrilled to hear that you find our platform straightforward to use and appreciate the ease of uploading and searching for past items. We understand your concerns about errors when moving too fast and the need to reduce document sizes. Our team is continuously working on enhancements to improve user experience, including addressing these issues. We appreciate your suggestions for permission to reduce Lob sizes and will take that into consideration for future updates. If you encounter any errors or have further suggestions, please reach out to our support team: support@lob.com

We're here to assist you and ensure a seamless experience. Thank you for choosing Lob for your document mailing needs!

Bethany F.

Office Manager

Mid-Market (51-1000 emp.)

5/26/2022

"LOB: Love Overall Business"

5/5

What do you like best about Lob?

We use LOB as a service and it's integrated into our company's system. We love it and will hopefully move forward with more business with them. We used to have to process a lot of things manually and in-house. We used to process 20k-40k pieces of mail PER MONTH. With integrated LOB, it has made our job SO much easier and we are now down significantly due to automating our processes! We don't have to worry about anything. They also provide information to show proof of mailing, etc. If you are wanting to go towards more automated services, this is the company to use. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There is nothing that I dislike. Haven't found anything to where I wish it would change/the process was different regarding the processing piece. The only thing I wish that was a fix was their online website where clients can log in and view things. The dashboard, where you can set the date and see the live amount of pieces processed, does not reflect properly. It gives the graph of the total number for previous months but does not the total above the graph. It shows the total numbers for the current month that you're in. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your positive experience with Lob! We are thrilled to hear that our integrated service has made such a significant impact on your business operations by automating your processes and reducing manual labor. We appreciate your feedback regarding the dashboard on our website and will look into improving its functionality for a better user experience. If you have any further suggestions or encounter any issues, please feel free to reach out to our support team: support@lob.com

We are committed to providing excellent service and are here to assist you every step of the way. Thank you for choosing Lob for your automated processing needs!

Ken E.

WEB DEVELOPER AND DIGITAL MARKETING STRATEGIST

Small-Business (50 or fewer emp.)

8/2/2022

"so far the best, but could be better as all of us..."

3.5/5

What do you like best about Lob?

convenient... You dont need to go any postal office for even certified mails which I needed the most. They offer really good services to anyone. You may be just a person or a company, doesnt matter, still pretty good. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I wish they could post faster... They kind of make your mail wait 3-4 days at least and then mail them out... It is already such time consuming process to carry the mail by usps and they put also that time. So if you are in rush, you better mail it yourself. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your experience with Lob! We're thrilled to hear that you find our services convenient and beneficial for avoiding trips to the post office. We understand your concern about the mailing speed, and we're continuously working to improve our processes to ensure faster delivery times. Your feedback is valuable to us, and we appreciate your patience as we strive to enhance our service. If you have any specific concerns or need assistance with a particular mailing, please don't hesitate to reach out to us: support@lob.com

We're here to help and ensure your experience with Lob is as smooth and efficient as possible. Thank you for choosing Lob!

May E.

Accounting Team Lead

Small-Business (50 or fewer emp.)

4/25/2023

"Lob is convenience"

4/5

What do you like best about Lob?

It takes away a lot of time from mailing Review collected by and hosted on G2.com.

What do you dislike about Lob?

Not easy to modify a template and needs to be checked thoroughly before sending Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your feedback! We're thrilled to hear that Lob is saving you time and physical labor with mailing important business documents. We understand the importance of easily modifying templates and ensuring accuracy before sending. We appreciate your input on this and will share it with our team for future improvements. If you have any specific suggestions on how we can enhance the template modification process, please feel free to reach out: support@lob.com

We're here to assist you and ensure your experience with Lob is as smooth as possible. Thank you for choosing Lob for your mailing needs!

Candace B.

Insurance Processor

Mid-Market (51-1000 emp.)

11/18/2022

"Lobs efficiency and simplicity is great for workflows"

4.5/5

What do you like best about Lob?

I love how when I used LOB for the first time, It didn't take long for me to navigate the website. The ability to easily access checks sent out by our business was exceptional and easy. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The only thing I would love to see LOB include would be the ability to be able to track outgoing checks, I would like to be able to see if a check was recieved and processed by the customer. Review collected by and hosted on G2.com.

Response from Aaron Gingras of Lob

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Thank you for sharing your experience with Lob! We're thrilled to hear that you find our platform efficient and easy to navigate. Your feedback about tracking outgoing checks is valuable, and we'll definitely consider it for future enhancements.

Tracking outgoing checks is an important feature, and we understand its significance for your business. In the meantime, our team is available to assist you with any specific inquiries you may have regarding the status of your sent checks. Please feel free to reach out to us, and we'll be happy to help: support@lob.com

We appreciate your support and look forward to continuing to provide you with a seamless experience with Lob.