# Lob vs Sendoso Comparison --- ## AI Generated Summary - **G2 reviewers report** that Sendoso excels in user experience, particularly with features that allow prospects to fill in their own address for accurate delivery. This functionality enhances the overall reliability of the service, making it a preferred choice for many users. - **Users say** that Lob stands out for its intuitive user interface, which simplifies the process of setting up campaigns and creating dynamic HTML templates. This ease of use is frequently highlighted by users who appreciate the straightforward approach to direct mail automation. - **Reviewers mention** that Sendoso has a strong market presence, particularly among mid-market companies, which may indicate a more tailored approach to their needs. This focus on a specific segment can lead to features that resonate well with users in that space. - **According to verified reviews** , Lob's post-pay billing model is a significant advantage for budget-conscious users. Many find this structure beneficial for managing expenses across multiple campaigns, providing flexibility that is often appreciated in marketing operations. - **Users highlight** that both platforms offer solid support, but Sendoso edges out slightly with higher ratings for quality of support. This can be crucial for users who require timely assistance and guidance during their campaigns. - **G2 reviewers note** that while both products have similar scores for ease of setup, Lob's visibility into the mailing lifecycle is a standout feature. Users appreciate the clear status definitions for their mailings, which helps them track progress and manage expectations effectively. | | Lob | Sendoso | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 280 | 1,405 | | **Largest Market Segment** | Small-Business (53.8% of reviews) | Mid-Market (61.4% of reviews) | | **Entry Level Price** | Free Per Month | No pricing available | --- ## Top Pros & Cons ### Lob Pros: - Ease of Use (24 reviews) - Efficiency Improvement (12 reviews) Cons: - Organization Difficulty (5 reviews) - Expensive (4 reviews) ### Sendoso Pros: - Ease of Use (73 reviews) - Gift Giving (56 reviews) Cons: - Limited Gifting Options (21 reviews) - Limited Options (18 reviews) --- ## Ratings Comparison | Rating | Lob | Sendoso | |---|---|---| | **Meets Requirements** | 8.9 (187 reviews) | 8.9 (1089 reviews) | | **Ease of Use** | 8.8 (190 reviews) | 8.8 (1103 reviews) | | **Ease of Setup** | 8.8 (130 reviews) | 8.6 (542 reviews) | | **Ease of Admin** | 9.0 (85 reviews) | 8.6 (344 reviews) | | **Quality of Support** | 8.7 (166 reviews) | 8.9 (950 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (82 reviews) | 8.9 (347 reviews) | | **Product Direction (% positive)** | 7.8 (158 reviews) | 8.6 (1024 reviews) | --- ## Pricing ### Lob #### Entry-Level Pricing Plan: DEVELOPER Price: Free Per Month Description: Not ready to purchase yet? Key Features: - Test Lob's Print & Mail API with zero commitments [Browse all 4 editions](https://www.g2.com/products/lob/pricing) #### Free Trial Yes ### Sendoso #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Direct Mail Automation | Product | Score | Reviews | |---|---|---| | **Lob** | 8.3/10 | 123 | | **Sendoso** | 7.7/10 | 311 | #### Logistics | Feature | Lob | Sendoso | |---|---|---| | **Direct Mail Design** | 8.5 (76 reviews) | 8.5 (199 reviews) | | **CRM & Marketing Automation Integration** | 8.4 (57 reviews) | 8.6 (204 reviews) | | **Custom Batch Sizes** | 8.5 (59 reviews) | 8.5 (166 reviews) | | **Delivery Speed** | 8.4 (89 reviews) | 8.2 (237 reviews) | #### Testing & Tracking | Feature | Lob | Sendoso | |---|---|---| | **Mailing List Management** | 7.9 (65 reviews) | 8.1 (125 reviews) | | **Dashboards & Reporting** | 8.2 (88 reviews) | 8.1 (197 reviews) | | **A/B Testing** | Feature Not Available | 7.6 (112 reviews) | | **Campaign Management** | Not enough data | Not enough data | | **Design Management** | Not enough data | Not enough data | #### Agentic AI - Direct Mail Automation | Feature | Lob | Sendoso | |---|---|---| | **Autonomous Task Execution** | Feature Not Available | 6.7 (20 reviews) | | **Multi-step Planning** | Feature Not Available | 6.9 (18 reviews) | | **Cross-system Integration** | Feature Not Available | 7.4 (22 reviews) | | **Adaptive Learning** | Feature Not Available | 7.1 (17 reviews) | | **Proactive Assistance** | Feature Not Available | 6.8 (17 reviews) | | **Decision Making** | Feature Not Available | 8.2 (19 reviews) | | **Mailing Services Integration** | Not enough data | Not enough data | | **Printing Services Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | Lob | Sendoso | |---|---|---| | **Mailer Templates** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Mailing List Purchasing** | Not enough data | Not enough data | | **Delivery Tracking** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Response Alerts** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Mailing List Scrubbing** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | ### Address Verification | Product | Score | Reviews | |---|---|---| | **Lob** | 8.1/10 | 30 | | **Sendoso** | N/A | N/A | #### Management | Feature | Lob | Sendoso | |---|---|---| | **Scheduled Data Checks** | 7.5 (14 reviews) | Not enough data | | **Reporting** | 8.1 (20 reviews) | Not enough data | #### Functionality | Feature | Lob | Sendoso | |---|---|---| | **Address Verification** | 8.5 (28 reviews) | Not enough data | | **Automation** | 8.7 (25 reviews) | Not enough data | | **Cleansing** | 7.8 (16 reviews) | Not enough data | | **International Verification** | 7.8 (13 reviews) | Not enough data | #### Additional Functionality | Feature | Lob | Sendoso | |---|---|---| | **For eCommerce** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Location Tracking** | Not enough data | Not enough data | | **Automatic Formatting** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Proof of Delivery** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Data Profiling** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Autocomplete** | Not enough data | Not enough data | | **Electronic Forms** | Not enough data | Not enough data | | **Geolocation** | Not enough data | Not enough data | | **Address Validation** | Not enough data | Not enough data | | **Data Quality Control** | Not enough data | Not enough data | | **Delivery Estimate** | Not enough data | Not enough data | | **Data Enrichment** | Not enough data | Not enough data | | **Multi-Language** | Not enough data | Not enough data | | **Recipient Validation** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Geographic Maps** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | ### Promotional Product Management | Product | Score | Reviews | |---|---|---| | **Lob** | N/A | N/A | | **Sendoso** | 8.2/10 | 214 | #### Platform Basics | Feature | Lob | Sendoso | |---|---|---| | **Warehousing** | Not enough data | 8.1 (156 reviews) | | **Procurement** | Not enough data | 7.9 (137 reviews) | | **Fulfillment** | Not enough data | 8.2 (164 reviews) | | **Inventory Management** | Not enough data | 8.1 (153 reviews) | #### Reporting | Feature | Lob | Sendoso | |---|---|---| | **Spend** | Not enough data | 8.5 (175 reviews) | | **Conversion Rates** | Not enough data | 8.0 (141 reviews) | #### Platform Additional Functionality | Feature | Lob | Sendoso | |---|---|---| | **Proof Portal** | Not enough data | 8.3 (117 reviews) | | **Budgeting** | Not enough data | 8.4 (141 reviews) | | **CRM Integration** | Not enough data | 8.6 (152 reviews) | | **Other Integrations** | Not enough data | 8.2 (117 reviews) | | **API** | Not enough data | 8.2 (96 reviews) | | **Customer Advocacy Integration** | Not enough data | 8.5 (98 reviews) | | **Swag Stores** | Not enough data | 8.2 (106 reviews) | ### Account-Based Direct Mail | Product | Score | Reviews | |---|---|---| | **Lob** | N/A | N/A | | **Sendoso** | 8.3/10 | 459 | #### Platform Basics | Feature | Lob | Sendoso | |---|---|---| | **Gift Status Tracking** | Not enough data | 8.9 (419 reviews) | | **Budgeting** | Not enough data | 8.5 (326 reviews) | #### Platform Data | Feature | Lob | Sendoso | |---|---|---| | **Conversion Rate Measurement** | Not enough data | 8.0 (277 reviews) | #### Platform Additional Functionality | Feature | Lob | Sendoso | |---|---|---| | **Inventory Management** | Not enough data | 8.1 (300 reviews) | | **Warehouse and Fulfillment** | Not enough data | 8.1 (301 reviews) | | **Contact Management** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | #### Additional Functionality | Feature | Lob | Sendoso | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Rewards and Incentives | Product | Score | Reviews | |---|---|---| | **Lob** | N/A | N/A | | **Sendoso** | 8.0/10 | 210 | #### Rewards & Incentives | Feature | Lob | Sendoso | |---|---|---| | **Reward Catalog** | Not enough data | 8.4 (179 reviews) | | **Customization** | Not enough data | 8.3 (177 reviews) | | **Bulk Ordering** | Not enough data | 7.8 (166 reviews) | | **Budget Management** | Not enough data | 8.1 (161 reviews) | | **Dashboard** | Not enough data | 8.5 (174 reviews) | | **Analytics & Reporting** | Not enough data | 8.2 (167 reviews) | | **User, Role, and Access Management** | Not enough data | 8.5 (166 reviews) | | **Integrations** | Not enough data | 8.3 (170 reviews) | | **Reward API** | Not enough data | 7.9 (153 reviews) | #### Agentic AI - Rewards and Incentives | Feature | Lob | Sendoso | |---|---|---| | **Cross-system Integration** | Not enough data | 7.3 (16 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (16 reviews) | ### Print Fulfillment Services | Product | Score | Reviews | |---|---|---| | **Lob** | 8.0/10 | 38 | | **Sendoso** | N/A | N/A | #### Logistics - Print Fulfillment | Feature | Lob | Sendoso | |---|---|---| | **Efficiency** | 8.4 (21 reviews) | Not enough data | | **Order Tracking** | 8.1 (21 reviews) | Not enough data | #### Agentic AI - Print Fulfillment Services | Feature | Lob | Sendoso | |---|---|---| | **Cross-system Integration** | Feature Not Available | Not enough data | #### Customization - Print Fulfillment | Feature | Lob | Sendoso | |---|---|---| | **Integration** | 8.8 (30 reviews) | Not enough data | | **Flexibility** | 7.4 (22 reviews) | Not enough data | | **Templates** | 7.3 (19 reviews) | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **Lob** | N/A | N/A | | **Sendoso** | N/A | N/A | #### Marketing Distribution | Feature | Lob | Sendoso | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | Lob | Sendoso | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | Lob | Sendoso | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation) **Unique to Lob (2):** [Print Fulfillment Software](https://www.g2.com/categories/print-fulfillment-services), [Address Verification Tools](https://www.g2.com/categories/address-verification) **Unique to Sendoso (3):** [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail), [Promotional Product Management Software](https://www.g2.com/categories/promotional-product-management), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives) --- ## Reviewer Demographics ### By Company Size | Segment | Lob | Sendoso | |---|---|---| | **Small-Business** | 53.8% | 9.3% | | **Mid-Market** | 38.0% | 61.4% | | **Enterprise** | 8.3% | 29.3% | ### By Industry #### Lob - **Financial Services:** 13.7% - **Insurance:** 12.9% - **Real Estate:** 12.2% - **Computer Software:** 7.1% - **Hospital & Health Care:** 5.9% - **Information Technology and Services:** 4.7% - **Health, Wellness and Fitness:** 4.3% - **Accounting:** 3.5% - **Retail:** 3.1% - **Consumer Services:** 2.7% - **Other:** 29.8% #### Sendoso - **Computer Software:** 38.0% - **Information Technology and Services:** 19.6% - **Marketing and Advertising:** 8.5% - **Computer & Network Security:** 3.3% - **Financial Services:** 3.3% - **Internet:** 1.9% - **Construction:** 1.9% - **Telecommunications:** 1.9% - **Human Resources:** 1.7% - **Hospital & Health Care:** 1.3% - **Other:** 18.5% --- ## Alternatives ### Alternatives to Lob - [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) — 4.9/5 stars (232 reviews) - [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews) - [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) — 4.2/5 stars (174 reviews) - [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) — 4.5/5 stars (408 reviews) - [Smarty](https://www.g2.com/products/smarty-smarty/reviews) — 4.6/5 stars (316 reviews) - [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews) - [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1161 reviews) - [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2286 reviews) - [Vistaprint](https://www.g2.com/products/vistaprint/reviews) — 4.2/5 stars (428 reviews) - [Handwrytten](https://www.g2.com/products/handwrytten/reviews) — 4.7/5 stars (887 reviews) ### Alternatives to Sendoso - [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1161 reviews) - [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews) - [PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews) — 4.2/5 stars (174 reviews) - [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2286 reviews) - [CorporateGift.com](https://www.g2.com/products/corporategift-com/reviews) — 4.8/5 stars (291 reviews) - [Kotis Design](https://www.g2.com/products/kotis-design/reviews) — 4.7/5 stars (334 reviews) - [SwagUp](https://www.g2.com/products/swagup/reviews) — 4.3/5 stars (101 reviews) - [Axomo Swag Management Platform](https://www.g2.com/products/axomo-swag-management-platform/reviews) — 4.4/5 stars (399 reviews) - [Snappy](https://www.g2.com/products/snappy-snappy/reviews) — 4.8/5 stars (312 reviews) - [Tremendous](https://www.g2.com/products/tremendous/reviews) — 4.8/5 stars (1234 reviews) --- ## Top Discussions ### Lob - Title: [Is there a way to print postcards on higher quality cardstock?](https://www.g2.com/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock) — 2 comments, 1 upvote > **Top comment:** "LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I..." - Title: [What does Lob do?](https://www.g2.com/discussions/what-does-lob-do) — 2 comments > **Top comment:** "LOB is an automated direct mail platform that creates print to mail collateral through an API. " - Title: [I need to get tracking information](https://www.g2.com/discussions/i-need-to-get-tracking-information) — 1 comment, 1 upvote > **Top comment:** "Have you tested your API call outside of Zapier? What tracking info are you missing?" ### Sendoso - Title: [How does the integration with Hubspot work?](https://www.g2.com/discussions/25471-how-does-the-integration-with-hubspot-work) — 3 comments, 1 upvote > **Top comment:** "Wish I could help Jordan but we're a Marketo shop so no Hubspot integration here, and the Sendoso platform is managed by our global Marketing crew so I don't..." - Title: [Whats the most creative thing you've used sendoso for?](https://www.g2.com/discussions/37775-whats-the-most-creative-thing-you-ve-used-sendoso-for) — 2 comments, 1 upvote > **Top comment:** "Hey Christian, I used sendoso for a while. I am happy to connect with you around some of our creative sends. " - Title: [How can I use this to get more engagement from my "upsell-able" customers?](https://www.g2.com/discussions/how-can-i-use-this-to-get-more-engagement-from-my-upsell-able-customers) — 2 comments, 1 upvote > **Top comment:** "Our renewals team will utilize Sendoso to continue to build rapport and craft campaigns tailored to certain 'up-sellable' opportunities. I know my answer is..." - Title: [Question about Sendoso use cases](https://www.g2.com/discussions/question-about-sendoso-use-cases) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Great question, Paul! Great observation (and we'd say it's genuinely both, and so much more) Marketing teams most commonly start with ABM and event..." - Title: [What are the limitations of items that can be sent through your platform?](https://www.g2.com/discussions/24149-what-are-the-limitations-of-items-that-can-be-sent-through-your-platform) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Christian, Here are examples of direct mail, personalized gifts, plants, wine, sweet treats, handwritten notes, automated rewards, company swag,..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lob-vs-sendoso)