--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 272 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 272 scale: '5' date_modified: '2026-07-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 272 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. (89 reviews) - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. (56 reviews) - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. (53 reviews) - Users rave about the **top-notch customer support** of Fluency, finding the team responsive and incredibly helpful. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. (38 reviews) - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. (26 reviews) - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. (22 reviews) - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Increased Efficiency, Room For Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** BluePrints are helpful when rolling out account changes in mass. The support team is very helpful when responding to questions and they make themselves readily available. **What do you dislike about Fluency?** The filter options are limited. If the filter options could mimic Google Ads in all ways, it would make optimizing in Fluency as smooth as it is with the Google Ads UI. We have to come up with some solution for unbalanced budgets (when paused campaigns' month-to-date spend no longer is factored in). **What problems is Fluency solving and how is that benefiting you?** Rolling out changes in mass that decrease manual work time. **Official Response from Mike Lane:** > Thank you for your feedback! We're pleased that you find our Blueprints helpful and that our support team has been readily available to assist you. We value your input on the filter options and unbalanced budgets, and we'll definitely take that into consideration for future updates - we encourage you to submit this feedback to our user forum if you haven't done so already. ### 2. Great Tool for Marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** I like that it provides an easy and understandable solution to marketing. It's clear, concise, and very intuitive. It has made managing multiple clients and a plethora of campaigns enjoyable again. Whenever I need help with anything, there is always an answer. **What do you dislike about Fluency?** The learning curve can be tough, but once you get the hang of the platform, things just work. **What problems is Fluency solving and how is that benefiting you?** Fluency has made managing and reporting my ads much simpler. It is all in one, easy to use platform. **Official Response from Mike Lane:** > Thank you so much for your thoughtful review! Glad to hear that Fluency has made managing your clients and campaigns easier and our support team is available to help you anytime you have a question. We also appreciate your feedback about the learning curve. We’re always working to make the platform as user-friendly as possible, and your insights will help guide future improvements. Thanks again for sharing your experience! ### 3. Only Search Pacing Solution Worth Considering. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** All in one place to pace budgets. Out of all the budget pacing tools we've tried. This is the only one that covers all need for search ads and our only trusted partner we've found over manually doing ourselves. Additionally, their customer service is stellar. Love our partnership. **What do you dislike about Fluency?** I would love to see more functionality with Meta. While a Meta solution exists, it does not interact with all available functions. **What problems is Fluency solving and how is that benefiting you?** Helps us avoid manual budget pacing ### 4. Fluency Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Pacing tool is fairly easy to use and visualizations are helpful **What do you dislike about Fluency?** Automatic pacing doesn't take into account everything **What problems is Fluency solving and how is that benefiting you?** Ensuring pacing is effective **Official Response from Mike Lane:** > Thanks for the feedback—we’re glad the pacing tool and visualizations are working well for you! If you’re open to it, we’d love to hear more about where you think automatic pacing could improve so we can continue refining the experience. ### 5. Review for Fluency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Fluency?** I like that it saves me time and helps bulk manage multiple accounts easily. Customer support is also very receptive and helpful. **What do you dislike about Fluency?** The intitial set up process is a bit hectic at first as we have to modify our process. **What problems is Fluency solving and how is that benefiting you?** One problem Fluency is help solving is with our budget management. We are able to get a much more accurate spend throughout the month. ### 6. Gamechanger for local ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Fluency?** Flexible platform, powerful features. After our team does the heavy lift of turning our strategies into blueprints, we love how easy Fluency makes it to then execute locally customized, error-free, optimized campaigns for each of our franchise clients quickly. We've been able to spend more time refining the campaigns with the time saved in the setup process. **What do you dislike about Fluency?** The learning curve is steep. The open-ended flexibility of the platform can make it a little overwhelming to set up your views and use the tools effectively at first -- there aren't a lot of preset options templated out of the box to tell you what to focus on. The reports are wildly customizable if you just need a data export, but the visuals (charts/graphs/tables) aren't customizable, which has been a sticking point for our team due to our reporting needs. **What problems is Fluency solving and how is that benefiting you?** We work with franchise and multilocation brands. Fluency helps us launch localized campaigns across hundreds of accounts. **Official Response from Mike Lane:** > Thank you for sharing your experience with Fluency. It's great to hear that our platform is helping you save time in setting up and executing optimized campaigns for your franchise and multilocation clients! We understand that the learning curve can be steep, but we appreciate your feedback and will continue to work on improving the user experience. ### 7. Very nice experience **Rating:** 4.5/5.0 stars **Reviewed by:** Josh S. | Senior PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** the effortless budget pacing and helpful notifications **What do you dislike about Fluency?** nothing comes to mind about things i dislike **What problems is Fluency solving and how is that benefiting you?** The painful manual effort of budget pacing google ads campaigns **Official Response from Mike Lane:** > Thank you for sharing your positive experience with Fluency! We're happy to hear you're finding value with budget pacing and notifications. ### 8. Easy to work with, but occasionally clumsy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency makes full-channel integration super easy for me, and budget changes a breeze compared to our old system. **What do you dislike about Fluency?** Sometimes, stuff just doesn't work. No real understanding, not a ton of clarity, just "it doesn't work"! **What problems is Fluency solving and how is that benefiting you?** Budgets are way easier to manage and update compared to our old system. ### 9. Automated Marketing Makes Life Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Logan M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** What I love about Fluency is, that once you have the blueprints created and set up, you can launch campaigns on a large scale basis. It automates the way you do digital marketing, this way you can focus on strategy and optimizations. The new addition of the "Muse AI" is also a nice touch! It helps you analyze data in a much faster way. The insights report is also very easy to use and manipulate which the handy filters, so you can sift through data in a minimal amount of time. The customer support provided by Fluency is top-notch. We have meetings with them weekly and go over any new releases or pending questions we may have. They're very recepitive to our feedback and are constantly making adjustments and releasing new features to their software based on the feedback we provide. The ease of implemtnation and integration is second to none! Once we migrated our campaigns into the Fluency system, we were up and running and launching new campaigns with ease. Lastly, I use Fluency everyday at work. It's changed the game for digital marketers and I would highly recommend this product to any marketing agency! **What do you dislike about Fluency?** The only thing I can think negatively about Fluency is that it does take a few months to really learn the in's and outs of the software. However they have a great forum, faq page, and support team that can assist you in a very timely manner! **What problems is Fluency solving and how is that benefiting you?** Fluency has solved the problem of launching and making ongoing optimizations on a bulk scale with ease. Instead of having to launch campaigns one by one in a very tedious way in the Google UI, Fluency has solved for that problem! ### 10. Fluency Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Fluency?** I like the budget management feature. All edits and management can be done straight in Backpack and pushed to a respective platform. **What do you dislike about Fluency?** I dislike the use of external resources and uploading versus taking actions directly in the platform. **What problems is Fluency solving and how is that benefiting you?** Automate and manage our paid search advertising more efficiently with budgets and launching campaigns. ### 11. Great Program for Marketing Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** Fluency makes Google and Facebook ads easier to manage, especially if you have numerous accounts. Also, the Fluency team is great with helping and responding back to. Once you get familiar with the program it becomes super easy to implement. **What do you dislike about Fluency?** It takes a bit of playing around to get used too the system. **What problems is Fluency solving and how is that benefiting you?** We handle hundreds of Google Accounts and a good amount of Facebook accounts. We have a small team so Fluency helps us with pushing out the ads and making sure we are reaching our KPIs. ### 12. Great platform that makes our jobs easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** It integrates our lead management engine with our paid search campaigns. Having all of the marketing platforms in one easy to use place is great! Their customer service and onboarding has been fantastic! **What do you dislike about Fluency?** It tends to time out when working with a very large campaign. **What problems is Fluency solving and how is that benefiting you?** It connects the demand we have in our lead management engine with our marketing campaigns on an hourly basis. This prevents us from generating leads where we don't have any more demand for the day, week or month. ### 13. Fantastic customer experience paired with a great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** Fluency helps us run ads at scale. We can operate many accounts with ease. **What do you dislike about Fluency?** I cant think of any downsides to using Fluency. **What problems is Fluency solving and how is that benefiting you?** We have about 400 google ads accounts and Fluency makes updating things as easy as updating a spreadsheet **Official Response from Mike Lane:** > Your positive experience with our customer service and our product is exactly what we aim for. Running ads at scale can be challenging, so we're happy to hear our product is making it easier for you. Thank you for your feedback! ### 14. Easy onboarding process **Rating:** 4.0/5.0 stars **Reviewed by:** James H. | Blueprint Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Fluency?** flexibility within blueprints and how it waterfalls down to the account level. **What do you dislike about Fluency?** I haven't come across anything that I dislike at this point. **What problems is Fluency solving and how is that benefiting you?** wide range of dynamic insertions allows for customer targeting at a very specific level. **Official Response from Mike Lane:** > Hi James, thank you for sharing your feedback - we're happy to hear that you're enjoying the flexibility within Blueprints. t’s also great to know that Fluency’s dynamic insertions are helping you target customers more precisely. Thanks again for your review, and we’re excited to continue supporting your success! ### 15. fluency backpack - digital marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** makes the job on google ads faster and easier **What do you dislike about Fluency?** sometimes it is hard to find the specific tool that i need when working **What problems is Fluency solving and how is that benefiting you?** efficiency and flagging incidents before it becomes a problem **Official Response from Mike Lane:** > Thank you for sharing your feedback on Fluency! We're thrilled to hear that our tool is making your job on Google Ads faster and easier. We understand that finding specific tools can be challenging at times, and we appreciate your input on this. Our team is continuously working on improving the user experience to make navigation more seamless for our customers - we encourage you to submit any feedback to our user forum if you haven't done so already. ### 16. Great System for Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** Fluency is an excellent ad automation platform, especially for digital marketers managing large-scale PPC campaigns. It streamlines campaign creation, management, and optimization across multiple channels, saving time and reducing manual workload. They have a great reporting system. **What do you dislike about Fluency?** The platform may have a learning curve for teams unfamiliar with automation-driven ad management, requiring time to fully leverage its capabilities. **What problems is Fluency solving and how is that benefiting you?** Saving me time and manual work. **Official Response from Mike Lane:** > Hi there, thank you for sharing how Fluency is helping streamline your large-scale PPC campaign creation, management, and optimization. We really appreciate your patience as ramped up with the platform and its learning curve and are excited for you to continue to fully experience the time-saving benefits! ### 17. It's great **Rating:** 4.0/5.0 stars **Reviewed by:** George M. | Sr. Client Experience Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** A great tool for managing multiple clients. **What do you dislike about Fluency?** None at the moment, it's been very useful for budget pacing. **What problems is Fluency solving and how is that benefiting you?** Budget pacing, managing multiple clients. **Official Response from Mike Lane:** > Hi George. Thank you for your feedback! We're happy to hear Fluency is helping with budget pacing and managing multiple clients effectively. ### 18. It feels confusing **Rating:** 3.0/5.0 stars **Reviewed by:** Tony G. | Channel customer success manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** the straight forward way it presents data **What do you dislike about Fluency?** it doesnt give me ad previews in report designer **What problems is Fluency solving and how is that benefiting you?** probably automating campaigns and simplifying broadcasts ### 19. A Great Tool That Makes Digital Marketing A Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Jackson M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fluency?** Fluency is a cutting-edge tool that helps me see all of my accounts in one place and easily manage them. Within a few moments, I can make the necessary changes to improve my accounts and save myself headaches and time. This tool does most of the heavy lifting for you so you can focus on the more critical tasks at hand. The team at Fluency is always a pleasure to work with; they are insightful and helpful when any issues arise. **What do you dislike about Fluency?** This tool can seem intimidating initially, as there is a slight learning curve, but the documentation and training I have attended have helped me get up to speed. Personal help and quick responses are what separate Fluency from the rest. **What problems is Fluency solving and how is that benefiting you?** Having all of my accounts in a central view with overall metrics helps me visualize the performance of each account and quickly diagnose anything that may seem off. This is a huge time saver for me as I can quickly click into the account and make the necessary changes to get my accounts back on track. **Official Response from Sierra Calabresi:** > Hi Jackson, we're thrilled to hear that Fluency has been such a valuable tool for you in managing your accounts and saving time. Our team is dedicated to providing insightful and helpful support, and we're glad to hear that has been your experience. Thanks for taking the time to share your experience; we appreciate your partnership! ### 20. Robust product that can really improve efficiencies. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Fluency?** There is a ton of flexibility when developing your process which allows you to automate most parts of how you manage your accounts. Their customer service is excellent and they are constantly putting out new improvements. The notification section allows you to find issues across your accounts that otherwise wouldnt have been found at scale. **What do you dislike about Fluency?** It's a complex tool that can be intemidating. Syncing data can be inconsistent and you sometimes dont have insight into why something might look incorrect. **What problems is Fluency solving and how is that benefiting you?** It allows us to quickly launch paid advertising accounts as well as effectively manage our performance and budgets across channels. **Official Response from Sierra Calabresi:** > Thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that you're enjoying the flexibility of our platform, reoccurring updates and the support our team offers. Thank you also for your feedback highlighting where we can continue to improve; we hope to continue to partner directly with you to address your feedback. ### 21. Excellent tool for keeping all your budgets under one umbrella. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Fluency?** Overall, we loved how accommodating and responsive the support is. The set up was seamless and it easily integrated with all major platforms. there was a slightly learning curve initially, but seeing all your accounts in one place was worth it. The budget pacing tool was also one of my favorites. **What do you dislike about Fluency?** Some features were still being developed **What problems is Fluency solving and how is that benefiting you?** eliminates the need to have to go into each individual platform. Fluency is one and done. Just connect your accounts, and you can set up, deploy, and adjust all from inside fluency **Official Response from Mike Lane:** > Thanks for taking the time to leave a review! We're happy to hear that Fluency is helping you consolidate your accounts and streamline your budget management. It's also great to hear you're finding our support team helpful and responsive and that the setup was seamless. We understand that there may be some features still in development, and we appreciate your patience as we continue to improve Fluency. ### 22. Fluency Powers Our Entire Ad Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Cassie A. | Sr. Director of Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Fluency?** Fluency automates or streamlines 90% of the ad operations needed to support a medium to large-scale paid media program. The amount of thought and care that goes into the most time-consuming processes is astounding, allowing our humans to focus on strategy, optimizations, and insights. The team is also incredibly supportive and innovative, always up for building new solutions when needed. **What do you dislike about Fluency?** On the flip side, Fluency is not the most user-friendly system. You must have a working knowledge of logic and software to bring it to life. With that said, their support team is incredible and they won't leave you hanging. **What problems is Fluency solving and how is that benefiting you?** Streamlining or automating redundant processes in the ad operations lifecycle, particularly at launch, but also for optimization. The efficiency gleaned from bringing Fluency into our team has been tremendous. **Official Response from Mike Lane:** > Hi Cassie, thank you for taking the time to share your positive feedback with us. It's great to hear that we've been able to help streamline and automate 90% of your ad operations so your team can focus more on strategy and insights! We appreciate your partnership. ### 23. Great time saving tool backed by great support! **Rating:** 4.0/5.0 stars **Reviewed by:** BJ C. | Chief Data Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** Responsiveness when additional support is needed. **What do you dislike about Fluency?** Still lacking a few niceities and still a little pricey **What problems is Fluency solving and how is that benefiting you?** Speeds up campaign buildouts and pushing notifications to analyst ### 24. Great training and support! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Fluency?** Fluency is incredibly helpful training and supporting my team to better understand and use their technology to make our products more scalable. **What do you dislike about Fluency?** Fluency is a very intricate and complex tool so it requires a lot of experience knowing where everything is and how it works. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us scale or digital advertising products and services. ### 25. Impactful Agency Automation & Support **Rating:** 4.0/5.0 stars **Reviewed by:** Curran G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Fluency?** Fluency's campaign and budgeting automation have revolutionized how our agency manages our Google & Facebook accounts, bar none. We've seen huge decreases in the time our analysts need to allocate toward intensive account maintenance and even sharper increases in productivity. Also, Fluency's blueprint feature allows us to onboard new clients and launch new campaigns at a record pace, giving us the tools we need to scale our business much quicker. Lastly, the level of attention and support we get from the Fluency team is sensational, as most issues we experience in the platform (which are few and far between) are responded to or handled within minutes. **What do you dislike about Fluency?** Fluency is a powerful tool for agencies in general, but some of the best features about the platform are more impactful for agencies that specialize in specific industries or that launch the same kind of tactics/campaigns en masse. Additionally, the integration process wasn't necessarily easy, but we did have an incredible level of support throughout the process. **What problems is Fluency solving and how is that benefiting you?** Fluency's RPA and budget/campaign management features allow our analysts to manage more accounts while achieving higher levels of productivity than before. Our onboarding turnaround times have fallen significantly and our client relationship management has improved as well. **Official Response from Sierra Calabresi:** > Hi Curran, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 26. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Fluency?** Working with Fluency has been a great experience. They are easy to interact with and the platform is top notch! We have a great working relationship. **What do you dislike about Fluency?** I can't see any downsides with the Fluency Platform. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us advertise 400 properties with ease. ### 27. Manager, Paid Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Fluency?** So far the system is so easy to use, not having any issues. **What do you dislike about Fluency?** Nothing yet to report, for now the system is helping out. **What problems is Fluency solving and how is that benefiting you?** Geo targeting are now automated and not manual. ### 28. Quick and Easy Fixes **Rating:** 4.5/5.0 stars **Reviewed by:** McKenzie H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** - Easy to change targeting; I like that we can place a radius and shrink or expand it without have to manually change the numerical value of the miles like we have to do in Google Ads. - I LOVE LOVE LOVE the Broadcast tool! Makes updating monthly incentives 10x easier. - I love that my team has a dedicated support person to help with any bugs or potential add-ons to make our user experience easier. - I like the different types of pacing strategies we can implement across all campaigns. Gives me back time everyday. **What do you dislike about Fluency?** - Sometimes it takes a while longer to pull from partners than what is useful - The pacing column under Manage Accounts is not always accurate to how a campaign is spending. **What problems is Fluency solving and how is that benefiting you?** Saves us time **Official Response from Sierra Calabresi:** > Hi McKenzie, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. We especially loved hearing about your positive experience with our Broadcast tool, the support you receive and the time you're getting back each day. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 29. The automation has created consistency where it is needed and the ability to scale with ease. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Fluency?** The most helpful things with Fluency is the automation processes available. Scaling is always a concern when working towards growth, Fluency gave us the confidence to scale and not worry about it. Customer support is by far above my expectations. **What do you dislike about Fluency?** There are somethings that native systems do with little to no effort, and though this is a dislike the support/dev team is constantly working to improve their systems. **What problems is Fluency solving and how is that benefiting you?** Scale is the biggest thing Fluency is solving, we are able to triple in some cases the amount of accounts a single rep can handle. **Official Response from Mike Lane:** > We appreciate your feedback and are glad to hear that Fluency has given you the confidence to scale. Thank you for also highlighting where we can improve; our team is constantly working to enhance our systems and provide the best support possible. Thank you for partnering with us! ### 30. Useful tool for ramping up user capacity **Rating:** 4.0/5.0 stars **Reviewed by:** Greg P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** Automation with campaign creation, bulk editing options, and scheduling changes. **What do you dislike about Fluency?** Viewing metrics is less desirable than viewing in Google Ads. Performance Max Assets Groups are a bit clunky (videos not deleting, asset groups pausing) **What problems is Fluency solving and how is that benefiting you?** Campaign Creation: Creating campaigns prior would be an extensive process taking valuable time away from my day. Now it is swift and significantly reduces time spent creating campaigns. Scheduling Changes: I can schedule changes for pacing strategy, ad copy, ad status for future so I do not have to return to make the changes Bulk Editing: Google Ads Editor can make bulk changes but not to the same extend as Fluency. Bulk changing at an account level is also a great feature **Official Response from Sierra Calabresi:** > Hi Greg, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It is great to hear that you're enjoying scheduling changes for your pacing strategy, bulk editing, and automating your campaign creation. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about viewing metrics and PMax asset groups. We're actively looking into this and hope to continue to partner directly with you to address your feedback. ### 31. Fluency's AMT eliminates redundant and monotonous task work **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew V. | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Fluency?** Fluency's AMT allows me take back time in my day that would otherwise be spent doing monotonous, repetitive tasks. With this comes the ability to cut down on mistakes, amongst the other obvious time saving benefits of managing advertising campaigns at scale. **What do you dislike about Fluency?** Every startup has it's shortcomings, however I haven't found much that I don't like about Fluency. Whenever I discover a bug or issue, it's usually addressed rather quickly after reporting it to their team. Would love some ability to personalize the UI with colors/contrast, fonts etc natively within the AMT. **What problems is Fluency solving and how is that benefiting you?** Fluency allows me to efficiently launch and manage advertising campaigns eliminating a lot of the manual task work that gets old fast **Official Response from Sierra Calabresi:** > Hi Andrew, thank you so much for sharing your feedback with us—we deeply value your positive sentiment, as well as your input and perspective on areas where we can further improve. It is great to hear that you're enjoying Fluency AMT and that you're able to get valuable time back. We also appreciate hearing about your experience and your thoughts about personalizing the UI with font, colors and/or contrasts. We hope to continue to partner directly with you to address your feedback. ### 32. Excellent Product, Even Better Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Fluency?** We manage a large number of Google Ads accounts, and Fluency makes it easy by automating some of the busy work that comes along with that. We have been able to launch large numbers of accounts in short timeframes, as well as manage them on an ongoing basis. We are able to set up notifications to notify us when certain issues may pop up, so we can give equal attention to all accounts. Additionally, Kayley is an excellent partner that meets with us regularly. She gives us updates on upcoming changes to the platform, listens to our questions, suggestions, and issues, and provides resolutions to them. **What do you dislike about Fluency?** I don't know if there's necessarily anything that I don't like. Whenever an issue with the platform comes up, Kayley is able to find us a solution quickly. We haven't had any longterm problems with the platform! **What problems is Fluency solving and how is that benefiting you?** Fluency has helped with launching accounts in a quick and timely manner, as well as managing them on an ongoing basis. Because we have a lot of accounts, Fluency has helped us automate many processes. ### 33. Endless great features but needs better organization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Fluency?** Fluency is a great tool to use when managing a large number of campaigns. The support from Fluency is very helpful and can usually answer all of my questions that cannot be answered from the trail guide. The team at Fluency is also always looking to improve their platform and works on feature reqests quickly. **What do you dislike about Fluency?** There are a lot of sub menus inside menus and it can be had to find what you are looking for. The platform can also be slow some days and generally the UX is not always the best. **What problems is Fluency solving and how is that benefiting you?** Fluency helps solve the problem of managing a large number of campaigns. The bulk manage action is my most used function as it allows me to filter the campaigns and ad group to make changes on a larger scale. **Official Response from Sierra Calabresi:** > Thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that you're enjoying our tool for managing a large number of your campaigns, as well as the support our team is providing. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about our UX and navigating the platform. We hope to continue to partner directly with you to address your feedback. ### 34. Review of Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Justyna R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Fluency?** The automation and being able to replicate and manage multiple campaigns at the same time **What do you dislike about Fluency?** The bugs that happen lately, it would be nice if they got fixed quicker **What problems is Fluency solving and how is that benefiting you?** Cut down time to create many campaigs with blueprints **Official Response from Sierra Calabresi:** > Hi Justyna, thank you for sharing your feedback! We're glad to hear that you find our platform helpful for managing multiple campaigns. We apologize for any inconvenience caused by the recent bugs and assure you that our team is working diligently to address them as quickly as possible. ### 35. Exceptional customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Trista W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Fluency?** In just a few short months they have truly become an extension of my team. They are happy to help/troubleshoot, they're constantly looking for better ways to grow our efficiencies and they are very communicative with platform updates. **What do you dislike about Fluency?** There is a learning curve with learning new platforms, but as a whole, Fluency's support team does a nice job of faciliating that and supproting. **What problems is Fluency solving and how is that benefiting you?** Launching several new Ad accounts. **Official Response from Sierra Calabresi:** > Thank you for your kind words! We're thrilled to hear we've become an extension of your team and glad to hear that our support team has been helpful in facilitating the learning curve. Thanks again, we appreciate your partnership! ### 36. Solid Mutli-Channel Tool, Frustrating Updates **Rating:** 3.5/5.0 stars **Reviewed by:** Zoel L. | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** I really enjoy the fact that the platform as a whole keeps up to today with the ever changing landscape of advertising. Being able to implement similar stratigies across different platforms is nice. I'm grateful to log in every day and use this tool for all the channels out there. **What do you dislike about Fluency?** I will say one of the more frustrating things is that there seems to be tweeks or updates that aren't transparent until after the fact or it becomes a big enough problem that it needs to be publicly addressed. **What problems is Fluency solving and how is that benefiting you?** The customization and rolling out similar strategiest across multiple channels is an absolute game changer. Also, any issues that are potentially hindering performance and being made aware of them as soon as they occur is nice. **Official Response from Sierra Calabresi:** > Hi Zoel, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It is great to hear that you're enjoying the customization and adaptability of our platform. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about proactive communication. We've been actively putting processes in place to ensure our users aren't surprised by any updates or issues within our platform. Please feel free to contact us directly if you see this continue to become an issue. Thank you again. ### 37. Amazing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** It can almost do it all from campaign setup to optimization **What do you dislike about Fluency?** Can't do search term audits the way we want in it **What problems is Fluency solving and how is that benefiting you?** It is a literal game changer in time savings ### 38. Great & complex RPA **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Fluency?** The Fluency team really is an extension of our business. They invest a lot of time in learning about our business and customers to better guide our strategy for utilizing their product. Any requests we make, they always look into them and have built out several features for us to use **What do you dislike about Fluency?** Make sure your team is committed to learning the tool. It is complex, which has its pros and cons, but there is a lot you can do with it if you dedicate yourself to it. **What problems is Fluency solving and how is that benefiting you?** It's reducing the number of repetitive tasks our team needs to complete, has helped us to better scale, and allowed us to better use our time for more strategic solutions **Official Response from Sierra Calabresi:** > Thank you for taking the time to share your feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. ### 39. Overall Positive Experience Using Fluency **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** I like how they are always making changes based on our feedback of usability. Nothing seems to be 100% out of the question and the team always seems to be willing to listen to what we need. It has also become much easier to use overtime as UI changes have been made. Everything is easy to find and flows together well. **What do you dislike about Fluency?** I dislike how often errors populate. For example, if I'm working in an account, and I go to save my changes, sometimes a banner will populate at the bottom saying changes couldn't be saved or something similar. It happens pretty frequently. Usually with a refresh, it goes away, but it's still a headache to deal with sometimes. Our managers also use data from fluency to get an idea of our productivity. Not all changes are recorded under user activity, such as bid strategy changes or adjusting the ad schedule. This gives management an inaccurate visual of the work being done on the account. **What problems is Fluency solving and how is that benefiting you?** Fluency eliminates the need for us to work independently in FBBM and Google Ads. It allows us to make changes and review analytics in real time and to be able to see the results of these channels side by side. **Official Response from Sierra Calabresi:** > Thank you for taking the time to leave your feedback. We're sorry to hear that you experienced difficulties and errors within our platform. Our team is reviewing this internally and are taking steps to improve this. Thank you again for taking the time to share your thoughts with us; your comment has given us valuable insight on where we can continue to improve. ### 40. Powerful Platform & Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Fluency?** Fluency has changed the game with our digital advertising efforts. Its platform is built for scale and creating bulk ads has never been easier, especially on the Paid Social Advertising side. With a direct connection to Meta and Business Manager, Fluency is a one-stop shop for creating, managing, pacing, and reporting on Facebook advertising efforts. Ted and the rest of the Fluency team are always prompt and professional at answering any and all questions our team asks. With weekly trainings, Ted helped us get up to speed on their platform in no time, creating more time for other important tasks. We can focus on being the experts now because we know Fluency is handling the rest. **What do you dislike about Fluency?** A learning curve but well worth it! Their team is incredibly open to feedback on their product and platform and are always willing to listen & learn when we run into issues. **What problems is Fluency solving and how is that benefiting you?** Fluency allows us to manage ads at scale, highlights errors proactively, and keeps our Paid Social Customers happy. This frees up our time to focus on being subject matter experts and looking to the future to anticipate client needs. ### 41. Fluency makes managing Facebook ad campaigns easier **Rating:** 4.0/5.0 stars **Reviewed by:** Tammi F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Fluency?** The way it makes Facebook ad management easier to do. **What do you dislike about Fluency?** There are times when Fluency changes budgets or fails to end ads on dates created. **What problems is Fluency solving and how is that benefiting you?** Managing campaigns on FB. It benefits by allowing us to turn off specific ads in an adset without creating a new one. **Official Response from Sierra Calabresi:** > Hi Tammi, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that Fluency makes Facebook ad management easier for you. Thank you also for your feedback highlighting where we can continue to enhance our platform features; we hope to continue to partner directly with you to address your feedback. ### 42. Fluency is a huge time-saver and helps us manage a ton of clients at scale. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Fluency?** I like how simple Fluency makes it to manage budgets for large accounts. It goes a long way in helping us stay focused on the optimizations of the campaigns on a day to day basis. **What do you dislike about Fluency?** Not being able to manage LSA budgets via Fluency, but this is something that the Fluency team is aware of and working to address. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us manage budgets across a significant number of campaigns/accounts. We have several large clients that have pretty complicated set-ups, and we're able to manage all of their budgets through Fluency, which leaves us more time to focus on the day-to-day optimization of the campaigns instead of tinkering with budgets manually. We've also been able to launch a large number of new accounts/campaigns through Fluency's blueprints, which would have taken us a very long time to do manually. **Official Response from Sierra Calabresi:** > Thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that you're enjoying how simple it is to manage budgets for large accounts. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about managing LSA budgets. We hope to continue to partner directly with you to address your feedback. ### 43. Fluency has been an incredible ad management tool for our company! **Rating:** 5.0/5.0 stars **Reviewed by:** Parker W. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Fluency?** Fluency has saved us a ton of time with launching ads, managing budgets and assuring our clients are getting the most value out of our service. Kayley Conti has been a blessing for our team by responding quickly to all of our issues and leading weekly meetings to address anything we need help with! **What do you dislike about Fluency?** The learning curve can be steep at the beginning as it always is with learning new platforms. **What problems is Fluency solving and how is that benefiting you?** Fluency is helping us manage anywhere from one hundred to one thousand locations at a time based on the user. This saves us a lot of manual work in the long run. ### 44. Time Savings With Fluency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Fluency?** Onboarding new accounts timeframes have been cut in half **What do you dislike about Fluency?** pacing being represented differently from traditional platforms like Google **What problems is Fluency solving and how is that benefiting you?** Lead times to get action items completed for clients **Official Response from Mike Lane:** > We're thrilled to hear that Fluency has helped cut your onboarding timeframes in half! Thank you for also highlighting where we can continue to improve as we're constantly working to refine our platform. We welcome you to talk with our product team about your needs around pacing. ### 45. Smart Scaling Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Fluency?** Ease of managing many accounts Smart user interface Excellent customer care **What do you dislike about Fluency?** The tool is evolving in very helpful ways **What problems is Fluency solving and how is that benefiting you?** Manage optimizations in bulk, discover errors quickly, manage budget, provide reporting **Official Response from Sierra Calabresi:** > Thank you for your positive feedback! It's great to hear that Fluency is helping you manage optimizations in bulk, discover errors quickly, manage budget, and provide reporting. If you have any further feedback or suggestions, please feel free to share them with us. ### 46. Great efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Fluency?** I am able to avoid manual repetitive tasks **What do you dislike about Fluency?** There is a learning curve and occasional bugs **What problems is Fluency solving and how is that benefiting you?** Avoid manual tasks like naming conventions, keywords and what not through the use of creating Blueprints **Official Response from Sierra Calabresi:** > Hi there, it's great to hear that Fluency is helping you avoid manual tasks and streamline your workflow. We understand that learning a new tool can be challenging, and we're continuously working to improve the user experience and address any bugs. Thank you for your feedback! ### 47. Digital Marketing Strategist experience as a new user of Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Barbara M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** Blueprint campaign launches, Easy editing of ad copy and images for customized campaigns. Launching new accounts. Easy integration with 3rd party software such as Google Ads Editor. **What do you dislike about Fluency?** Could have more advanced reporting and insights. **What problems is Fluency solving and how is that benefiting you?** Time it takes to create new campaigns, launch new accounts. **Official Response from Sierra Calabresi:** > Hi Barbara, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It is great to hear that you're enjoying Blueprints and the ease of launching new accounts, integrating third-party software and editing ad copy and images. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about our reporting and insights within the platform. We hope to continue to partner directly with you to address your feedback. ### 48. 8+ Years As a Digital Marketing Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** The product has an infinite amount of ways to make life easier for someone managing digital advertising. Proactive notifications, recommendations, bulk functionality, and a bunch of reporting are some main ones! **What do you dislike about Fluency?** Blessing and a curse.. with so much you are able to do in fluency, it sometimes can seem overwhelming and overly complicated. **What problems is Fluency solving and how is that benefiting you?** Realtime alerts for issues and recommendations. Updating things across a portfolio of accounts at one time. Saves me alot of implementing and problem solving time. **Official Response from Sierra Calabresi:** > Thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback! ### 49. Fluency for Fitness Agency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Fluency?** This made building our social campaigns a lot more simple and took the manual labor out of building **What do you dislike about Fluency?** A bit of a learning curve and some adjusting, but reps were super helpful in navigating that **What problems is Fluency solving and how is that benefiting you?** The manula labor of builds on Meta **Official Response from Mike Lane:** > Thank you for sharing your experience with Fluency. We're happy to hear that our platform has helped to eliminate the manual labor of building out your social campaigns. We appreciate your feedback and are committed to providing ongoing support as you continue to use our services. ### 50. Incredibly Powerful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Paul T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fluency?** There is so much you can do with this platform that it's hard to pick just one thing I like best about it. I would say that the ability to make uniform changes across large portions of your portfolio would be an excellent place to start. You can still make changes to single campaigns or single accounts, but if you have updates that need to be made across a lot of campaigns, you can update it in one place and push it out to as many accounts as you need to. I manage the compliance for our clients on our most complex advertising program, so this ability is a huge time-saver for me. **What do you dislike about Fluency?** I would say the learning curve is the only thing you could spin as a 'dislike.' There is so much you can do with this platform that it takes a little while to get comfortable with all the functionalities. That being said, the team is amazingly supportive, so they help to shorten the learning curve as best they can. **What problems is Fluency solving and how is that benefiting you?** Our clients need to meet specific compliance requirements, and Fluency allows me to ensure that they meet those requirements regardless of account-level management of their campaigns and strategy. It also makes it easy to troubleshoot any errors that do occur, so we can fix them quickly to avoid any violations. - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-09+19%3A15%3A34+-0500&secure%5Bsession_id%5D=095679cd-0ede-47cd-8e40-64c2cb53ca14&secure%5Btoken%5D=fac6df62b7067e99f09cc8c4d09ce609f249cb6b0313dbe6f4ba687c25d4a7bd&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - 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Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,936 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)