--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 292 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 292 scale: '5' date_modified: '2026-07-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 292 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. (89 reviews) - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. (56 reviews) - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. (53 reviews) - Users rave about the **top-notch customer support** of Fluency, finding the team responsive and incredibly helpful. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. (38 reviews) - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. (26 reviews) - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. (22 reviews) - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Automation-Driven Efficiency with Some Bugs **Rating:** 4.5/5.0 stars **Reviewed by:** James M. | Paid Search Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** I like how Fluency makes the process automated, giving us more time to work on other tasks. It allows for easy bid management, campaign creation, and automated Ad updating. The automation capabilities help by letting us create a blueprint that launches a preset of campaigns for all our accounts. Switching to Fluency was influenced by its Blueprint and automation capabilities, and the initial setup was easy. **What do you dislike about Fluency?** There are bugs we experience from time to time with Fluency, as well as Fluency sometimes not saving or overwriting changes we make in Google Ads. There is a specific bug that I experience daily—when I try to add multiple campaigns to a shared budget group, I keep getting an error message and have to refresh the page multiple times to get the campaigns into the budget group. **What problems is Fluency solving and how is that benefiting you?** I find Fluency allows for easy bid management, campaign creation, and automated Ad updating, saving us time to work on other tasks. The blueprint feature launches preset campaigns across accounts efficiently. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to leave a review! Glad Fluency is helping you save a ton of time on campaign and account creation! ### 2. Comprehensive Reporting and Attribution That Drives Actionable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Mackenzie B. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** What I like most about Fluency is its comprehensive reporting and attribution capabilities. It makes it easy to pinpoint top-performing marketing sources, monitor leasing performance, and surface actionable insights that help guide strategy and optimize results. **What do you dislike about Fluency?** While Fluency offers strong reporting capabilities, I’d like to see more flexibility in dashboard customization, simpler cross-property reporting, and a more streamlined export process for monthly client reporting. Improvements in these areas would reduce the amount of manual work involved in reporting and help boost overall efficiency. **What problems is Fluency solving and how is that benefiting you?** Fluency addresses the challenge of consolidating marketing and leasing performance data into a single platform, giving me a centralized view of campaign performance, lead sources, and conversion metrics. With everything in one place, it’s easier to see what’s driving results, track trends across multiple properties, and produce more efficient, data-driven monthly reporting. Overall, it saves me time, improves visibility into marketing performance, and supports stronger strategic recommendations for clients and property teams. ### 3. Fluency’s Intuitive Layout Makes Training and Customization Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Peyton B. | Sr Ad Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2026 **What do you like best about Fluency?** I like Fluency because of its layout. I feel like it is very intuitive and easy to learn which is very helpful for me as I train people on how to use it. There are a lot of settings and customizations everywhere, but because of how everything is organized it is easy to remember on how to find what you need. **What do you dislike about Fluency?** I would say sometimes the updates can be a bit shocking, but that is to be expected with any update. It is also important to keep in mind that Dealer.com is just one of many companies Fluency supports and we are quite different from a lot of those I am sure. **What problems is Fluency solving and how is that benefiting you?** We constantly work with Fluency to help add new products, update performance, and tweak things that we find along the way that help our day-to-day run smoother ### 4. Efficient Reporting Dashboard, but Calls and Character Limits Hold It Back **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** I really like the dashboard, particularly the ability to view and download a variety of reports and keyword data in one place. It makes monitoring month-over-month performance incredibly easy and efficient. I also appreciate having access to the Fluency analysts, who can provide deeper analysis and actionable recommendations whenever needed. **What do you dislike about Fluency?** I would appreciate the opportunity to meet with the analysts on calls to review performance and discuss insights in more detail. I also find the character limits for promotional specials challenging, as it can be difficult to include all required compliance language while still staying within the allotted space. Expanding those limits would make it easier to communicate offers accurately and effectively. **What problems is Fluency solving and how is that benefiting you?** I really like the overall performance and the way Fluency manages its campaigns. Budget adjustments are straightforward and easy to implement, which helps us stay agile. I also appreciate the integrated dashboard, as it gives us the ability to make updates ourselves—such as adjusting campaigns and adding keywords or neighborhoods—without having to submit a ticket. This self-service functionality saves time and makes campaign management much more efficient. ### 5. Affordable, but too hands-off—ticket-only support and fragmented dashboard slow us down **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** The best thing about Fluency is the cost. **What do you dislike about Fluency?** I don't like that the platform feels very hands-off in the sense that I have to manage and implement many of the changes on my own. The clients I work with who have chosen Fluency typically do so because the cost to run SEM is lower compared to competitor vendor rates. However, one thing I appreciate about other SEM vendors is that they review performance with me, proactively share recommendations, and, once we agree on changes, they typically implement those updates on my behalf. With Fluency, I first have to submit a ticket to connect with the team rather than being able to communicate directly via email. While all of the representatives I have worked with have been helpful, responses often come through individually or separately, which can make the overall conversation and previous recommendations difficult to track. Additionally, when I agree with a recommendation, Fluency requires me to go into the platform and make the updates myself. I am often juggling multiple priorities at once, so it can be challenging to approve a recommendation and then receive instructions to navigate to several different areas of the platform to implement the change myself. In many cases, I am not fully familiar with the technical process behind implementing the recommendation, so I spend additional time trying to determine where to go, how to make the change correctly, and whether I have implemented it as intended. This can make what initially seems like a simple optimization much more time-consuming. I would prefer a more hands-on approach where, once a recommendation is reviewed and approved, the Fluency team can implement the agreed-upon changes on my behalf. I also wish Fluency had one centralized dashboard where everything could be managed and viewed in one place. I would like to be able to access one space where I can navigate the Colab space to adjust budgets, and have a dedicated section to easily review campaign performance. **What problems is Fluency solving and how is that benefiting you?** SEM campaigns for my communities at a lower cost. ### 6. User-Friendly with Quick Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Audrey G. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** I like that Fluency is pretty user-friendly for the most part. When I go into it, I can see all of my neighborhood campaigns that are running in the budget spot, and it's easy to enter specials or concessions. It's really easy to make changes to the campaigns, which makes it quick for me, especially since my job involves a lot of tasks. With a click of a button, it's done. I also appreciate that Fluency provides good ROI and has a low management fee. The initial setup was really easy. **What do you dislike about Fluency?** I do wish that we had a representative that we could talk to. Some of our campaigns that we wanna run are a bit more nuanced and having to submit a form to then have somebody go in and then get recommendations. That's the only thing is I wish I had a real human that I could talk to. Just providing us with a representative for Greystar or, like, specific markets within Greystar so that we could have somebody that we could talk to to adjust our campaigns as needed. **What problems is Fluency solving and how is that benefiting you?** Fluency helps me with AI-focused recommendations for budget allocations and running advertisements, making it easier and quicker. ### 7. Fluency: Efficient Hub for Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Fluency?** I use Fluency as the hub for all my campaigns, allowing me to update campaigns, add copy with broadcast messages, manage budgets, and handle targeting with ease. I really like how Fluency lets me keep everything in one place, eliminating the need to create things in different aspects. I appreciate being able to manage all different accounts in one place with just one login, which saves time and provides convenience. The platform is extremely user-friendly and easy to use. Despite occasional issues, the support system is great and helps quickly resolve problems, making Fluency more of a tool than a hindrance. Additionally, I appreciate the platform's ability to integrate with other services like Meta, Microsoft, and Google, enabling seamless results across platforms. Furthermore, the setup was straightforward, even for a user like me, and the academy's videos were very easy to follow. Overall, I believe Fluency is incredible for anyone in the industry needing to do campaigns, as it has saved me a lot of time compared to manually managing ads on ad platforms. **What do you dislike about Fluency?** Sometimes I find that it doesn't connect correctly to the platforms, and it doesn't send back the message. So there's sometimes a disconnect. Also, if we make a mistake and do something within the platform and not in Fluency that Fluency takes over it because we run blueprints. The only thing it does not connect with is TikTok. And that I have to log in to do any campaign management. So it is more manual with TikTok. **What problems is Fluency solving and how is that benefiting you?** Fluency centralizes all campaign management tasks in one place, saving me time and effort. It's user-friendly, integrates well with other platforms, and allows quick problem resolution with a strong support system. It significantly reduces the manual workload I had as an ad manager. **Official Response from Sierra Calabresi:** > Hi Carrie, thanks for taking the time to leave a review! It’s great to hear that Fluency is helping you save time and become more efficient. We hear you on your feedback and excited to share that we’ve launched a partnership to offer TikTok Automotive Ads to our clients, with full availability and additional TikTok ad types coming to the platform in the next few months. Read more about that here! https://www.fluency.inc/news/tiktok-partners-with-fluency-to-grow-its-new-automotive-ads-category ### 8. Streamlines Campaign Management, Minor Usability Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** I like that Fluency gives me a good overview of my accounts and has notifications that I can custom set so I can tailor them to exactly what I need. It helps with my budgets so I don't have to reconcile 200+ campaigns manually as it does it on its own. It also makes it easier for me to see how my campaigns are performing and how they can be better. Managing over 100 GLSA campaigns with Fluency saves me a lot of time that could be spent on performance instead of doing tedious busywork. **What do you dislike about Fluency?** There are some functions that can be tough to navigate or understand what they mean. Accessibility like descriptions when hovering over an icon that links to another page or function, and a more in-depth glossary of terms would be helpful. **What problems is Fluency solving and how is that benefiting you?** Fluency handles budget pacing and ads management automatically for over 200 campaigns, saving me from manual reconciliations. It gives me an overview of performance and custom notifications, freeing up time for performance improvements rather than tedious work. ### 9. Fluency: Streamlined Campaign Management, Needs 24/7 Availability **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob V. | paid media strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** I love how Fluency dramatically simplifies campaign management for me at Microsoft and Google by automating the process and allowing us to pace campaigns without manual intervention. The interface, admittedly initially challenging, becomes very easy and intuitive with use, which is great. The blueprint creation and settings replicator features stand out as exceptionally useful, especially in saving time by automating campaign types and making it easy to replicate bidding strategies and location targeting efficiently. These capabilities have enabled us to manage campaigns without needing to create them manually, just flipping a switch. The platform's offerings and the ability to save time while enhancing campaign pacing are invaluable. Overall, Fluency's platform is comprehensive and compelling enough that I would definitely choose it again, reflecting a perfect recommendation likelihood of ten out of ten. **What do you dislike about Fluency?** I don't like that the software shuts down for a couple of hours around 10 PM to midnight PST, which could be due to maintenance. This downtime is inconvenient for me, as I often work late at night and would appreciate the software being available 24/7, or pushing back the maintenance window to 2/3am. Extending the availability into the early morning hours would be beneficial for anyone working late. **What problems is Fluency solving and how is that benefiting you?** I use the product to automate campaign creation, saving time and pacing campaigns automatically, which eliminates the need for manual intervention. **Official Response from Sierra Calabresi:** > Hi Jacob, thank you for the thoughtful review! It's great to hear how helpful Fluency is and how you would recommend our solution to others! Thanks for sharing your constructive feedback, this is the first time we're hearing this feedback and I confirmed with the team this shouldn't be happening so it doesn't impact important work times. If you're experiencing this issue regularly, please work with your AE to resolve. Thank you! ### 10. Intuitive, Automated Campaign Management with Outstanding Fluency Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kat T. | Major Accounts , Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** I’ve had a great experience working with Fluency. The platform is intuitive and makes it easy to manage and optimize campaigns at scale, which is critical in a fast-paced automotive environment. The automation and reporting capabilities help streamline workflows and provide clear visibility into performance, allowing us to make smarter, data-driven decisions for our clients. What really stands out is the support team. They are responsive, knowledgeable, and proactive in helping troubleshoot issues or identify opportunities for improvement. It feels like a true partnership rather than just a vendor relationship. Overall, Fluency has been a valuable tool in helping us deliver consistent results and maintain strong performance across our accounts. **What do you dislike about Fluency?** Nothing honestly, I promise!! I think its such a helpful platform **What problems is Fluency solving and how is that benefiting you?** Fluency solves the challenge of managing and optimizing large-scale digital advertising campaigns efficiently. In automotive especially, where we’re handling multiple accounts, varying budgets, and constantly shifting inventory, it can be difficult to maintain consistency and performance without the right tools in place. **Official Response from Sierra Calabresi:** > Hi Kat! Thank you for taking the time to write this thoughtful review. It’s fantastic to hear that we've become such a vital partner in helping you manage the complexities of your automotive campaigns and helping your team make smarter, data-driven decisions at scale. We’re especially proud that our support team has earned your trust as a true partner, and we look forward to continuing to help you drive consistent, high-performance results for your clients! - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews/fluency-review-9363589?section=pricing&secure%5Bexpires_at%5D=2026-07-11+04%3A51%3A06+-0500&secure%5Bsession_id%5D=11e669d6-fe40-435f-af46-845d126ef22a&secure%5Btoken%5D=05cad4b000b63c169cebddcbab5b3b70999608b4075b0cf10e367b0ab098ea69&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - 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Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,936 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 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