Fluency Reviews & Product Details

I appreciate how granular the platform allows you to be when managing accounts. The features are powerful and give marketers full control over campaign performance. The Blueprints feature, in particular, has significantly streamlined processes that used to take hours—transforming the way I manage my accounts for the better. Customer support has been phenomenal and the onboarding team (Michael) has been a true rockstar! Review collected by and hosted on G2.com.

At this time, I haven’t encountered any significant drawbacks. The platform has been highly effective and user-friendly in my experience. Review collected by and hosted on G2.com.

Fluency perfectly paces digital advertising giving you time back to focus on strategy. I also enjoy the bulk manage tools that allow you to make changes to multiple ad groups or campaigns at one time. There are so many features, it can be difficult to learn them all. However the customer support has been amazing and they just rolled out a series of training tools to help out adapting to the software. Review collected by and hosted on G2.com.

Since Fluency connects to the Ad networks through an API connection, there are delays on some ad updates. The most prominent is when adding frames or overlays to Meta campaigns. Getting previews to populate after these additions are a sore point. Review collected by and hosted on G2.com.

Fluency automates many of the time-consuming tasks I take on daily as a Pay-per-Click Specialist. This frees up valuable time for me to focus on strategy and execution, rather than spending most of my day with things like updating account budgets for over 50 clients. Tasks that used to take me hours are now possible with a few clicks in Fluency, which has made my job managing numerous clients much easier! Review collected by and hosted on G2.com.

There is a lot to do in Fluency, therefore it can be confusing at first to navigate and comprehend everything within the platform. It takes some time using Fluency to really start understanding how powerful it can be. Review collected by and hosted on G2.com.

As a marketer, I understand the importance of managing ad campaigns efficiently to achieve the best results. That's why I was excited to try out the marketing tool that allows businesses to manage Google Ads, Facebook Ads, and other ad platforms in one place.

Using the tool, I was able to view all my ad campaign data in one place, making it easy to monitor performance and adjust my campaigns accordingly. The platform's reporting features provided me with detailed insights and metrics, which helped me to make data-driven decisions that improved my ad performance.

One of the most significant benefits of using this marketing tool was the ability to manage multiple ad platforms in one place. This saved me time and allowed me to focus on creating effective ad campaigns, rather than spending time switching between different platforms.

Another feature that I found particularly useful was BluePrint function where you can build a campaign structure and push it to multiple accounts. This saved me enormous time.

There is one thing that I have to mention. I was impressed by how Drew and Jackson have been providing excellent service, with super short response times and being super supportive throughout my experience using the platform. This really made a difference in my confidence in the tool, as I knew I could rely on them to help me troubleshoot any issues I encountered.

In conclusion, I highly recommend the marketing tool that allows businesses to manage Google Ads, Facebook Ads, and other ad platforms in one place. Review collected by and hosted on G2.com.

Sometimes, we could run into glitches. But Fluency's engineering team is usually pretty quick on solving these issues. Review collected by and hosted on G2.com.

First and foremost, Fluency's platform is what you make it. Onboarding was incredible and their team make it very fluid and make themsleves available for any questions. The tools and UI do a great job of mimicking the traditional ad platforms just enough to be familiar while utilizing better work flows and automation to complete tasks much faster. It does take some getting used to as some of the terminology for certain tools or aspects does not line up perfectly with their native platform counterparts. But this is to be expected with a platform that centralizes all of your ad management. Overall, our agency has seen a significant improvement in our ability to quickly and consistantly onboard new clients and launch new campaigns using Fluency. We now use Fluency on an ongoing daily basis and have also seen our ability to optimize campaigns and control budget pacing significantly improve. Review collected by and hosted on G2.com.

The few areas where we see room for improvement are as follows: some minor tasks like adding or switching out creative assets can be a bit cumbersome in comparison to the native platform's tools. For instance, when adding a creative image in a FB ad natively, you are able to add it and choose placements and optimizations all in essentially one place/section. Whereas with Fluency, you will need to navigate to multiple different sections to adjust elements like Placements, Optimizations, etc. But this represents more of a necessity/burden on the user to learn a new process than it does a mistake on Fluency for their layout (again, the platform is what you make it). Lastly, the only real problem we have had is that we frequently run "Experiment" campaigns in Google Ads to A/B test various elements of our Advertising and Fluency does not have a native way to set these up or make ongoing edits/changes. So any experiments have to be created and optimized natively in Google Ads. Fluency is able to pull this information into their system for us after the fact so we are able to track the data and performance of these experiments in the Fluency platform, but differentiating the test campaigns can be harder inside the Fluency platform. Review collected by and hosted on G2.com.

It's relatively easy to navigate and it includes many many useful tools in one place. Customer support is very responsive Review collected by and hosted on G2.com.

It's not too intuitive in some cases but the customer service is great and fast. Working through the glitches can be frustrating at times Review collected by and hosted on G2.com.

The Fluency Team is always willing to lend a helping hand, no matter the task. Everyone I've had the privilege of interacting with are invaluable assets, I can't thank them enough for all they do day in and day out to ensure our Program is operating efficiently and effectively. We recently rolled out a large-scale call tracking API project, highly technical in nature is an understatement. Having the opportunity to work directly with Eric throughout the project he ensured every milestone was hit, regardless of level of scope-creep throughout, he handled everything with true professionalism. I cannot recommend Fluency enough as a partner in the Advertising space! Review collected by and hosted on G2.com.

I've yet to have any kind of negative experience working with Fluency. Review collected by and hosted on G2.com.

Blueprints and External Data Sources are the true power of Fluency. With these two features alone, it justifies the cost. Add to that some of the most in-depth reporting creation and automation and you've got a winning package for agencies managing large client bases who need to be able to do bulk management and automation across all campaigns. Review collected by and hosted on G2.com.

Their UI is a little difficult to navigate at first, but they've been making big strides in improving the overall UX in the past year. They also have a very particular philosophy when it comes to budget management which may or may not jive with how your agency handles allocations on behalf of clients. This is a pretty minor hurdle to clear, though, and the automation and bulk management features definitely outweigh any potential downsides listed here. Review collected by and hosted on G2.com.

We started on Fluency a few months ago and has helped a ton with larger scale view of our accounts. Finding issues in accounts quickly for us and giving solutions for easy fixes! Also enjoy the option to bulk create and launch accounts. Review collected by and hosted on G2.com.

My least favorite part about Fluency is adding or removing Keywords. The current setup is not very user-friendly and it's hard to do what you want quickly. Also trying to edit anything currently in there, there isnt an option to edit a keyword. Review collected by and hosted on G2.com.

What I like most about Fluency is once the initial setup of the campaigns is done and the blueprints are created...The campaigns literally take like 15 minutes to publish. Also another great part about Fluency is the actual service that was provided. Josh Baron has great Customer Service and if he doesn't know the answer he finds out. He is incredibly thorough and detailed with his responses and follow ups. Review collected by and hosted on G2.com.

I would say the only thing that I dislike about Fluency is the initial implementation can be ambiguous at times. This is only because of the unfamiliarity with navigating the platform as well as the wide range of differences in campaign builds and setups that we have for clients. This can cause minor hiccups in the initial setup because of the subtle nuances of campaign builds. Review collected by and hosted on G2.com.