Fluency Reviews & Product Details

I find Fluency's overspend protection feature incredibly valuable, as it ensures we stay within budget for our Google Ads and Facebook campaigns. The ease of managing budgets and the assistance from Fluency representatives during setup also stand out as beneficial aspects. Review collected by and hosted on G2.com.

I dislike the infrequent updates on Fluency. When I make modifications to campaigns, such as pausing them on the platform, it sometimes takes two to three hours for these changes to reflect on Fluency. I wish the updates would happen more frequently to ensure real-time accuracy. Review collected by and hosted on G2.com.

I've worked with a lot of platforms, but Fluency truly stands out. If you're managing multi-location or high-volume digital advertising, it's a game-changer. The automation capabilities are incredibly robust and allow teams to scale campaigns across hundreds (or thousands) of accounts without losing control or customization.

What I appreciate most is the balance between automation and flexibility. You can set rules, customize creative, sync inventory, and still maintain the nuance needed for performance at the local level.

Their team is also a huge part of the experience as they are very responsive, collaborative, and constantly evolving the platform to meet real-world needs.

If you're in the automotive, franchise, or multi-location retail space and want to take your ad operations to the next level, Fluency is absolutely worth a look. Review collected by and hosted on G2.com.

I've been really impressed with what Fluency brings to the table. That said, one area for improvement might be how easy it is to make significant changes with a click. While that speed is part of what makes Fluency great, adding an optional safeguard or approval layer could help prevent accidental edits or changes, especially in high-stakes, multi-account setups.

Overall, it's a platform built by people who clearly understand the real-world needs of performance marketing teams. The automation is smart, the workflows are intuitive, and the ongoing support from the team is top-notch. Highly recommend for any team trying to scale with control and confidence. Review collected by and hosted on G2.com.

Fluency has provided us with a number of robust tools to manage our clients more effectively. It offers campaign management, budgeting and reporting features, with a hearty notification center. Review collected by and hosted on G2.com.

The blueprint process has been challenging to navigate for our agency. I believe it will be helpful in the long run, but we've hit some roadblocks with implementation thus far. Review collected by and hosted on G2.com.

After using Fluency for several months, it’s become a game-changer for our team. The platform’s ability to streamline campaign building and management across multiple ad platforms in one centralized interface has saved us significant time and effort. The standout feature is the budget pacing tool, which ensures our ad spend is distributed evenly and effectively, eliminating the stress of overspending or underspending. Managing multiple campaigns is now seamless, with intuitive controls and real-time insights that keep everything on track. Fluency has truly simplified our workflow and boosted our efficiency. Review collected by and hosted on G2.com.

The platform can feel clunky to navigate at times and is less effective for highly customized campaigns, as its automation may struggle with non-standard setups. Review collected by and hosted on G2.com.

The customer service response times have been amazing and for the most part it has been a smooth process to use the tool. The budget management has been great. Review collected by and hosted on G2.com.

There are often hiccups in the campaign blueprint launch process. It seems that each time I launch an account there's at least one support ticket I have to submit as I can't always find the information I need in the help center. Review collected by and hosted on G2.com.

On the search side, Fluency has many options for ways to pace budgets on accounts and gives you a nice platform to see all accounts and campaigns together. There is a nice AI Insights tool that helps you to track performance and view recommendations for improvement. Review collected by and hosted on G2.com.

There is a very lengthy training course needed to get up to speed on how to use the platform. It does seem to be a newer tool and bugs or issues arise from time to time, although they are pretty quick to develop solutions. I don't think it does a good job on paid social pacing - depending on the type of campaigns you are building. First, it only includes Meta, so for all other social platforms you have to manage campaigns natively anyway. Plus, Meta is very spot on when it comes to pacing and rarely overspends budget, but in our test cases, Fluency never prevented overspend. Also, the tool cannot manage lifetime budgets in Meta, which many types of ads require and for many clients is the preferred way to manage spend. Review collected by and hosted on G2.com.

Fluency gives me the tools I need to scale automotive campaigns across dozens of rooftops without sacrificing control or compliance. The Blueprint system is especially powerful—it lets me standardize naming conventions, targeting, and asset structure across accounts while automating updates through Broadcast and Bulk Manage. I also rely on external data sources to dynamically pull in inventory feeds and segment campaigns by location or vehicle type, which is crucial for running efficient VLAs and Performance Max campaigns. Fluency’s built-in tools for handling platform compliance—like ad punctuation rules and character limits—have saved me a ton of time and prevented disapprovals. It’s the only platform I’ve used that truly balances automation with granular control. Review collected by and hosted on G2.com.

While Fluency is incredibly powerful, its flexibility can sometimes come with a learning curve—especially when setting up advanced Blueprints or working with complex polling sources. Documentation is improving, but some features still require trial and error or direct support from the Fluency team. I’d also like to see more robust preview or validation tools before pushing bulk updates, to reduce the risk of human error when managing campaigns at scale. Review collected by and hosted on G2.com.

Using Fluency for Business has been a game-changer for our digital marketing strategy. The platform is intuitive, easy to navigate, and offers powerful automation tools that save us time and boost campaign performance. We’ve seen a noticeable improvement in ad efficiency and audience targeting since implementing it. Their support team is responsive and helpful whenever we have questions. Highly recommend Fluency for any business looking to streamline and scale their advertising efforts! Review collected by and hosted on G2.com.

Fluency for Business has helped streamline parts of our advertising workflow, and the automation tools are definitely useful. However, the platform’s layout could use some improvement. The interface feels cluttered, with too many tabs and a format that isn’t always intuitive. It takes time to get used to navigating everything efficiently. That said, once you’re familiar with it, the features can still deliver value—just be prepared for a bit of a learning curve. Review collected by and hosted on G2.com.

Fluency has helped optimize my workflow, which I appreciate. I have been able to substantially reduce work time by allowing Fluency to automate some tasks that other platforms require to be done manually. Review collected by and hosted on G2.com.

While Fluency does help out a lot, I feel there is more room for error when trusting that the platform will make the necessary changes within a reasonable amount of time. Review collected by and hosted on G2.com.

Fluency has been an invaluable partner for my team. The platform is exceptionally fast and efficient, providing a clear and easy-to-understand view of my budgets, which has streamlined my workflow significantly.

The self-service functionality is a major plus, giving me the control and flexibility I need to manage my campaigns effectively. Beyond the technology, the Fluency team stands out for their friendly and helpful support. They are always a pleasure to work with and are quick to provide assistance whenever I need it. Review collected by and hosted on G2.com.

While I am generally very pleased with Fluency, one area that could be improved is the speed at which new products from platforms like Google and Meta are integrated into their system. It would be helpful if the platform could be updated more quickly. Review collected by and hosted on G2.com.