--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 290 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 290 scale: '5' date_modified: '2026-07-10' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 290 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. (89 reviews) - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. (56 reviews) - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. (53 reviews) - Users rave about the **top-notch customer support** of Fluency, finding the team responsive and incredibly helpful. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. (38 reviews) - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. (26 reviews) - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. (22 reviews) - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Manual Budget Changes Are Easy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** I can change budgets manually without going through a rep. **What do you dislike about Fluency?** i'm not sure what the downsides would be. **What problems is Fluency solving and how is that benefiting you?** better ad spend ### 2. Consistency Across Platforms with Amazing, Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shalini R. | VP of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Fluency?** The consistency across platforms really helps streamline our internal processes and training. The people behind Fluency are amazing—always available for support, open to feedback, and quick to respond. **What do you dislike about Fluency?** So far, there’s nothing I dislike. That said, like any new system, it takes time and commitment to get fully onboarded and up to speed. **What problems is Fluency solving and how is that benefiting you?** Scaling campaign builds across multiple platforms, along with budget management, including overspend mitigation. **Official Response from Sierra Calabresi:** > Hi Shalini, thank you for taking the time to share your feedback about Fluency! We're happy to hear our product and our people are making a difference in your advertising. Our goal is to ensure our partners have the best experience possible. ### 3. Excellent Support and Powerful Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Fluency?** Support we have received and the many optimizations and automations that are possible **What do you dislike about Fluency?** Is not as user friendly since it is complex **What problems is Fluency solving and how is that benefiting you?** We have more than 1200 individuals dealers that have their own campaigns for a total approx of 7000 campaigns we have to monitor, optimize and create and Fluency will be so helpful in centralizing the processes **Official Response from Sierra Calabresi:** > Hi there, we're glad to hear that you appreciate our support and the powerful automations Fluency offers. We understand that complexity can be a challenge, and we're continuously working to improve the user experience. Thank you for sharing your experience with us. ### 4. Effective Campaign Monitoring, Needs Faster Catalog Connection **Rating:** 4.0/5.0 stars **Reviewed by:** Leslie A. | Sr. Paid Social Media Strategist **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like the pacing section of the budget groups in Fluency because it shows what is pacing on-track or slow. It helps me by letting me know which campaigns are struggling, so I can check them to see what's wrong. The initial setup of Fluency is pretty simple for the most part. **What do you dislike about Fluency?** The catalog connection could be faster or the errors after updating creative. **What problems is Fluency solving and how is that benefiting you?** Fluency auto-starts campaigns monthly with the same budgets and notifies me if budgets aren't aligned with our project manager tasks, which is crucial for my work with META advertising. **Official Response from Sierra Calabresi:** > Hi Leslie, thank you so much for sharing your feedback with us, we deeply value your input and perspective on areas where we can further improve. It is great to hear budgeting and pacing has been valuable to you and your Meta ads! ### 5. Simple, Easy UI with Great Fluency Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Fluency?** UI is simple and easy to use, and support from Fluency has been great! **What do you dislike about Fluency?** Some campaigns we publish have errors from Fluency's back end, but we are always well supported by their team **What problems is Fluency solving and how is that benefiting you?** Fluency helps us build large complex campaigns, by streamlining the processes and saves a considerable amount of time **Official Response from Sierra Calabresi:** > Hi there, thank you for your feedback. We're glad to hear that you find our UI simple and easy to use, and that our support has been great for you! ### 6. Fluency Gives Our Team Time Back to Focus on Campaign Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew C. | Senior Growth Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Fluency?** Fluency has helped give important time back to our teams to optimize campaigns for client instead of spending time on pacing. **What do you dislike about Fluency?** There hasnt been anything that I have specifically found to not like about it. **What problems is Fluency solving and how is that benefiting you?** The main problems it is solving is the time investment that we would put towards pacing over 40 clients weekly. **Official Response from Sierra Calabresi:** > Hi Matthew, we're glad to hear that Fluency has been able to give your team more time to focus on campaign optimization. Thank you for sharing your positive experience! ### 7. Effortless Google Ads Management with Intuitive Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Erika A. **Reviewed Date:** February 12, 2026 **What do you like best about Fluency?** I like how easy it is to navigate between accounts in Fluency. The budget view, campaign view, and overview page with easy-to-find KPIs are great features that I find especially useful. The initial setup was also easy, which is a big plus for me. **What do you dislike about Fluency?** I think the budget bulk edits could be improved. **What problems is Fluency solving and how is that benefiting you?** Fluency helps in pacing current budgets, reallocating budgets between campaigns for the month, and setting up new budgets, while providing an easy navigation between accounts and clear views for budgets, campaigns, and KPIs. **Official Response from Sierra Calabresi:** > Hi Erika, thank you for the wonderful review! It’s great to hear that our dashboard and KPI views are providing the clear visibility you need to manage your accounts effortlessly. We also love hearing that the initial setup was a smooth experience for you. You mentioned that our budget bulk edits could be improved. Since you use these tools to pace and reallocate budgets, we’d love to hear more about your ideal workflow. What specifically would make that process faster or more intuitive for you? Please feel free to share your thoughts with your AE. We're eager to take your feedback directly to our product team! ### 8. Saves so much time once you get the hang of it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Fluency?** Muse support has been helpful in resolving problems faster **What do you dislike about Fluency?** Account ingest and client removal process could be better **What problems is Fluency solving and how is that benefiting you?** Fluency helps with pacing multiple accounts and making bulk changes/scheduling ### 9. Fluency is the Solution for Enterprise Scaling **Rating:** 4.5/5.0 stars **Reviewed by:** Greg P. | Data & Audience Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Fluency?** RPA (Robotic Process Automation) is THE feature for this platform. It allows users to build blueprints for repeatable processes that save time without QA concerns. If your company specializes in a particular vertical or verticals, this platform would allow 2-3x the workload per account owner/ analyst. I, alongside my entire department, use this platform throughout the day, 5 days a week. **What do you dislike about Fluency?** Feature requests are not guaranteed. There needs to be a large enough adoption for clients to service requests. This isn't a deal breaker as they support virtually all standard features you would find in Google or Meta platforms. **What problems is Fluency solving and how is that benefiting you?** The time taken to build campaigns, make bulk changes, schedule changes, and update ad copy is shortened through a plethora of features in the platform. It gives time back to focus on metrics and optimizations (the important things). ### 10. Easy Budget Tracking for Ads That Keeps Me Ready for Every Client Call **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like how easy it is to check on budgets set for marketing ads such as Google LSA/PPC and social media. It prepares me for client meetings and I use it to prepare for every client call I have. **What do you dislike about Fluency?** Don't have much I dislike honestly. For what I need to use it for, I get everything I need from the program. **What problems is Fluency solving and how is that benefiting you?** Easily checking marketing budgets for different clients. This ensures their campaigns are pacing correctly throughout the month and help us make strategy decisions. **Official Response from Sierra Calabresi:** > Thanks for the review! It's great to hear that Fluency has become an essential part of your meeting prep by providing the quick budget insights and pacing data you need to lead successful client calls! ### 11. Frequent Bugs with Google/Meta Updates, and PMAX Support Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** It's helped with macro campaign automations and management of 1000+ clients at my organization **What do you dislike about Fluency?** There are still a lot of bugs that occur when Google or Meta have product updates to their ad formats. PMAX fluency support could be stronger. **What problems is Fluency solving and how is that benefiting you?** Supporting mass clients at mass scale. **Official Response from Sierra Calabresi:** > We are glad to hear that Fluency has helped with macro campaign automations and managing a large number of clients at your organization. We are continuously working to address any bugs and improve our support to ensure a seamless experience for all our users. ### 12. Fluency - Social Media Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Ana A. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Fluency?** The adoption of Fluency in our department has been beneficial and has cut time on repetitive tasks like duplicating ads, managing limited-time offers, and adjusting budgets for rollover. Working in the automotive space means that we are constantly changing offers, and running expired ones can be detrimental. The broadcast feature has been a godsend in allowing us to schedule ad copy to expire when we need it to. Not having to duplicate ads monthly for 40+ accounts has given me so much time back. **What do you dislike about Fluency?** We've encountered several issues, including ad sets randomly pausing, broadcast copy being incorrectly set as the always-on ad copy, and changes made in Fluency not syncing properly with Ads Manager. **What problems is Fluency solving and how is that benefiting you?** Fluency has helped us streamline time-consuming tasks like duplicating ads, updating offers, and adjusting rollover budgets—processes that are especially frequent in the fast-paced automotive space. ### 13. Excellent Budget Tools and Reporting, But Needs Better Keyword and Spend Visibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** I find that the budget management tools are really efficient and effective for people managing large amounts of clients. I also really like the pre-set reporting and the AI reporting integrations. I like how available our representative is for support. **What do you dislike about Fluency?** I find that you cannot find the same views (one that comes to mind is i cannot see the search terms by ad group, they come all as one campaign). I also really dislike that you can't see if you've excluded or added a keyword. I also really don't like that paused budgets don't count towards your total spend even if you've seen spend that month. **What problems is Fluency solving and how is that benefiting you?** We manage a lot of clients and need one platform to manage budgets, streamline campaign builds with the blueprint, perform optimizations, and reporting. ### 14. Mass Campaign Production That Greatly Improves Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Fluency?** We are able to mass produce and manage campaigns for clients, which greatly improves our efficiency. **What do you dislike about Fluency?** The bugs, turning off campaigns, overspending, duplicating ad sets **What problems is Fluency solving and how is that benefiting you?** We get things done quickly and correctly for our clients. **Official Response from Sierra Calabresi:** > Thank you for your review. It's great to hear that Fluency is helping you get things done quickly and correctly for your clients. We appreciate your feedback and are committed to continually improving the issues you've noted. ### 15. Streamlined Budget Management, Minor Campaign Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Simon G. **Reviewed Date:** February 10, 2026 **What do you like best about Fluency?** I like that Fluency helps with budget management, particularly because it automates the process, so we don't have to do it manually. I also find the dashboard really helpful as it allows me to see all the spending and results. **What do you dislike about Fluency?** managing PMAX campaigns is challenging. **What problems is Fluency solving and how is that benefiting you?** I use Fluency for budget management, allowing me to handle multiple budgets effortlessly without manual work. The dashboard shows all spending and results, making it really helpful. **Official Response from Sierra Calabresi:** > Hi Simon, we really appreciate you taking the time to share your experience with Fluency! It’s great to hear that our automated budget management and centralized dashboard are helping you move away from manual work, that's exactly what we aim for. We noticed you mentioned that managing PMax campaigns can be a bit challenging. We’d love to help you get the most out of that campaign type. Would you be open to expanding upon those specific challenges with your AE? They can dive into your setup with you to see if we can streamline that process and resolve those hurdles. ### 16. Needs improvments **Rating:** 1.5/5.0 stars **Reviewed by:** Rushikesh A. | Senior Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Fluency?** I use Fluency to manage several automotive accounts each month. It is great for keeping budgets on track and quickly checking pacing and performance. Switching between accounts is easy and the bulk editing tools save a lot of time when updating campaigns. I also like how smoothly it connects with Google and Facebook. **What do you dislike about Fluency?** Slow feature updates on all the platforms **What problems is Fluency solving and how is that benefiting you?** Fluency helps us manage multiple automotive dealer accounts in one place which saves a lot of time compared to working in each platform separately. It keeps budgets on track with pacing tools and makes it easy to spot under or overspending. Bulk edits and quick performance checks let us react faster to changes and improve results for clients. **Official Response from Sierra Calabresi:** > Hi Rushikesh, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 17. Advanced Automation & Insights, Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dinaz M. | Digital Advertising Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Fluency?** This is a unique platform in the digital advertising industry, offering a high degree of customization, advanced automation, and valuable insights. The customer support team is also excellent. **What do you dislike about Fluency?** It would benefit from greater platform compatibility, though I understand this is currently being addressed. **What problems is Fluency solving and how is that benefiting you?** The platform enables quicker campaign implementation and offers strong support for optimization. It provides excellent media pacing solutions, and the team is highly specialized, able to assist with customized solutions tailored to agencies operating in specific niches. ### 18. Effortlessly Manages Ad Budgets with a Clean Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Michael D. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I love the user interface. I feel like it's really clean and easy to use. It's super user-friendly, especially compared to other websites like this that are rather difficult to use, but Fluency is very easy. I'm very happy with Fluency and the services it provides. **What do you dislike about Fluency?** Nothing **What problems is Fluency solving and how is that benefiting you?** Fluency makes managing my Google Ad spend easier. It ensures the budget is fully spent throughout the month by helping me correct spending issues. **Official Response from Sierra Calabresi:** > Hi Michael, thanks for taking the time to share your positive experience! We're so glad to hear you find it easy to use and that it's taking the stress out of managing your ad spends. Thanks for choosing Fluency! ### 19. Effortless Budget Management and Overspend Protection **Rating:** 4.5/5.0 stars **Reviewed by:** Maryn H. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like that Fluency takes the pressure off monitoring budgets every day. It helps to solve daily budgets and provides overspend protection. The initial setup of Fluency was fairly straightforward. **What do you dislike about Fluency?** it can be difficult to keep track of budgets for boosted posts within the platform **What problems is Fluency solving and how is that benefiting you?** I use Fluency to manage budgets for auto accounts, solving daily budget issues and overspend protection. It takes the pressure off monitoring budgets every day. **Official Response from Sierra Calabresi:** > Hi Maryn, thanks for taking the time to leave a review. We're happy to hear Fluency is helping you manage budgets and offer overspend protection. Thanks for your note about the budgeting for boosted posts - we're actually rolling out an update soon to help address this! Once we do, feel free to revisit your review. Thanks so much! ### 20. Streamlined Campaign Building That Boosts Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I appreciate the streamlined process for building campaigns and the overall efficiencies it provides. **What do you dislike about Fluency?** As with anything in technology, there can be plenty of glitches, bugs, and errors that get in the way and keep work from being truly streamlined. **What problems is Fluency solving and how is that benefiting you?** Fluency is quick to work through glitches and technology errors, which is beneficial because it means we don’t have to deal with issues for too long. **Official Response from Sierra Calabresi:** > Hi there, thank you for sharing your feedback! Glad to hear Fluency is streamlining campaign management for you and your team - and that while you experience glitches from time-to-time, our team is quick to resolve any issues. ### 21. User-Friendly Dashboard and Automation, but Manual Budget Adjustments **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Fluency?** Automation features and a dashboard that is user friendly and easy to use **What do you dislike about Fluency?** That we have to make the budget adjustments ourselves **What problems is Fluency solving and how is that benefiting you?** occupancy gaps and lead generation ### 22. Great for increasing efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** I love how it automates processes in Google Ads. It helps me to become more efficient and free up time for other work tasks or projects. **What do you dislike about Fluency?** It takes a bit to navigate and learn all of the features but once you do it is extremely useful in day to day tasks. **What problems is Fluency solving and how is that benefiting you?** Automating mundane day to day responsibilites to free up time for other tasks **Official Response from Sierra Calabresi:** > Hi there, thank you for sharing about your experience! Glad to hear Fluency is freeing up time to focus on other priorities. Regarding your feedback, If you haven't already, Fluency Academy is incredibly helpful for learning and then navigating all of the features! Thanks again. ### 23. Streamlined Campaign Management, Proactive Controls **Rating:** 4.0/5.0 stars **Reviewed by:** Nick L. **Reviewed Date:** August 13, 2025 **What do you like best about Fluency?** I appreciate Fluency’s ability to streamline campaign management by enabling faster campaign launches and providing proactive updates. The budget pacing tools are user-friendly, and the integration with Google Local Services ads is invaluable. Its customizable notifications enhance productivity, allowing us to catch and address issues promptly. **What do you dislike about Fluency?** I find the learning curve associated with the blueprints quite challenging, especially during the initial setup. It involved a significant amount of trial and error to get things working smoothly. Additionally, there were issues with blueprints' customization, particularly concerning data handling and overwriting settings, which required careful management and took about ninety days to resolve. The AI capabilities, particularly Muse AI reports, are not yet fully developed or reliable. There have been problems with data alignment and the accuracy of reporting, making the AI less useful than anticipated. Also, the platform's pricing is on the higher side, which makes it a considerable investment for our company. **What problems is Fluency solving and how is that benefiting you?** Fluency enables us to manage more accounts efficiently by centralizing Google Ads, PPC, and meta social ads management. It streamlines budget pacing, speeds up campaign builds, and offers customizable notifications, improving team productivity and maintaining a balanced work-life dynamic. ### 24. Super Helpful for Client Data Sharing and Smarter Campaign Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Talia F. | Client Experience Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** This is super helpful from a client experience standpoint and sharing data with the client to understand their monthly budget to help overall campaign strategy. **What do you dislike about Fluency?** I'm very happy with Fluency, there's nothing I dislike! **What problems is Fluency solving and how is that benefiting you?** They are solving budget issues with clients when they are looking to strategy and lead quality from a big picture strategy to help bring in new revenue. **Official Response from Sierra Calabresi:** > Thank you for the feedback, Talia! We’re happy to hear Fluency is helping you deliver a more transparent, strategic data experience for your clients. ### 25. Best system created to manage all your advertising clients om one platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie P. | Store Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Fluency?** I like that I can integrate and manage many clients in one platform. I'm able to create my own blueprints and use that to create multiple campaigns for several accounts. It also helps with managing your budget that way you don't overspend. It always available and very easy to use. **What do you dislike about Fluency?** As time goes by we know that improvements to the platform will come and sometimes these change scan be a set back as you have to learn to navigate them especially when you area already familiar with the way certain things was. **What problems is Fluency solving and how is that benefiting you?** Fluency allows us to manage multiple campaigns at a larger scale for multiple clients at a time. ### 26. Effective Budget Management with Overspend Protection **Rating:** 4.5/5.0 stars **Reviewed by:** Jean-Willy A. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Fluency?** I find Fluency's overspend protection feature incredibly valuable, as it ensures we stay within budget for our Google Ads and Facebook campaigns. The ease of managing budgets and the assistance from Fluency representatives during setup also stand out as beneficial aspects. **What do you dislike about Fluency?** I dislike the infrequent updates on Fluency. When I make modifications to campaigns, such as pausing them on the platform, it sometimes takes two to three hours for these changes to reflect on Fluency. I wish the updates would happen more frequently to ensure real-time accuracy. **What problems is Fluency solving and how is that benefiting you?** I use the product to manage budgets, particularly preventing overspending on Facebook and Google Ads campaigns, ensuring budget compliance. ### 27. Highlighting Strengths and Real-World Impact **Rating:** 5.0/5.0 stars **Reviewed by:** Angela M. | Marketing Communications Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** I've worked with a lot of platforms, but Fluency truly stands out. If you're managing multi-location or high-volume digital advertising, it's a game-changer. The automation capabilities are incredibly robust and allow teams to scale campaigns across hundreds (or thousands) of accounts without losing control or customization. What I appreciate most is the balance between automation and flexibility. You can set rules, customize creative, sync inventory, and still maintain the nuance needed for performance at the local level. Their team is also a huge part of the experience as they are very responsive, collaborative, and constantly evolving the platform to meet real-world needs. If you're in the automotive, franchise, or multi-location retail space and want to take your ad operations to the next level, Fluency is absolutely worth a look. **What do you dislike about Fluency?** I've been really impressed with what Fluency brings to the table. That said, one area for improvement might be how easy it is to make significant changes with a click. While that speed is part of what makes Fluency great, adding an optional safeguard or approval layer could help prevent accidental edits or changes, especially in high-stakes, multi-account setups. Overall, it's a platform built by people who clearly understand the real-world needs of performance marketing teams. The automation is smart, the workflows are intuitive, and the ongoing support from the team is top-notch. Highly recommend for any team trying to scale with control and confidence. **What problems is Fluency solving and how is that benefiting you?** Managing multi-rooftop automotive campaigns (Google, Meta, etc.) Launching and updating campaigns in bulk, while still allowing for local-level customization Improving speed-to-market with automated ad creation and syncing Maintaining consistency across brands or regions without sacrificing flexibility Data visibility and reporting at both the macro and micro levels **Official Response from Mike Lane:** > Hi Angela, thank you so much for the thoughtful review—it’s great to hear that Fluency is helping you scale efficiently while maintaining both control and flexibility across complex multi-location campaigns. Regarding your note on safeguards, we wanted to flag that for bulk manage, advanced DL, and keyword modifications, there’s a preview step built in so you can review changes before pushing them live. You can contact your AE for a demo on this and any other areas of concern! Thanks again. ### 28. A Boon To Digital Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah P. | Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has provided us with a number of robust tools to manage our clients more effectively. It offers campaign management, budgeting and reporting features, with a hearty notification center. **What do you dislike about Fluency?** The blueprint process has been challenging to navigate for our agency. I believe it will be helpful in the long run, but we've hit some roadblocks with implementation thus far. **What problems is Fluency solving and how is that benefiting you?** Fluency has already freed up a lot of time for us to better manage our accounts. The myriad pacing strategies allow us to easily manage budgeting for our clients, while in-platform notifications alert us to shifts in performance or other improvements we could make at a glance. ### 29. Fluency: Streamlining Campaign Management with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Drew P. | Agency Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fluency?** After using Fluency for several months, it’s become a game-changer for our team. The platform’s ability to streamline campaign building and management across multiple ad platforms in one centralized interface has saved us significant time and effort. The standout feature is the budget pacing tool, which ensures our ad spend is distributed evenly and effectively, eliminating the stress of overspending or underspending. Managing multiple campaigns is now seamless, with intuitive controls and real-time insights that keep everything on track. Fluency has truly simplified our workflow and boosted our efficiency. **What do you dislike about Fluency?** The platform can feel clunky to navigate at times and is less effective for highly customized campaigns, as its automation may struggle with non-standard setups. **What problems is Fluency solving and how is that benefiting you?** Fluency solves fragmented campaign management, budget oversight issues, and inefficient workflows by centralizing ad platform control and automating budget pacing. It saves us time, ensures financial accuracy, and streamlines multiple campaign operations, boosting productivity. **Official Response from Mike Lane:** > Hi Drew, thanks so much for the thoughtful review—we’re glad to hear Fluency is helping simplify your workflow and boost efficiency. We appreciate the feedback on custom campaigns and navigation, and we’ll keep it in mind as we continue improving the platform. ### 30. Excellent Support and Budget Tools, but Campaign Launch Needs Smoother Process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** The customer service response times have been amazing and for the most part it has been a smooth process to use the tool. The budget management has been great. **What do you dislike about Fluency?** There are often hiccups in the campaign blueprint launch process. It seems that each time I launch an account there's at least one support ticket I have to submit as I can't always find the information I need in the help center. **What problems is Fluency solving and how is that benefiting you?** Fluency is helping me manage budget pacing and removing a manual process I used to have for the client accounts I manage. Additionally, it's set up to help simplify the account launch process. ### 31. A great pacing problem solve for search campaigns, not as useful on the social side **Rating:** 3.0/5.0 stars **Reviewed by:** Lauren D. | Director, Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** On the search side, Fluency has many options for ways to pace budgets on accounts and gives you a nice platform to see all accounts and campaigns together. There is a nice AI Insights tool that helps you to track performance and view recommendations for improvement. **What do you dislike about Fluency?** There is a very lengthy training course needed to get up to speed on how to use the platform. It does seem to be a newer tool and bugs or issues arise from time to time, although they are pretty quick to develop solutions. I don't think it does a good job on paid social pacing - depending on the type of campaigns you are building. First, it only includes Meta, so for all other social platforms you have to manage campaigns natively anyway. Plus, Meta is very spot on when it comes to pacing and rarely overspends budget, but in our test cases, Fluency never prevented overspend. Also, the tool cannot manage lifetime budgets in Meta, which many types of ads require and for many clients is the preferred way to manage spend. **What problems is Fluency solving and how is that benefiting you?** It is helping our search team be more efficient with their time - reducing the amount of hours needed to pace all individual accounts regularly throughout the month and make adjustments and optimizations for improvement. ### 32. Powerful & Flexible Automation & Campaign Management Tool for Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Doug M. | Senior Digital Advertising Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency gives me the tools I need to scale automotive campaigns across dozens of rooftops without sacrificing control or compliance. The Blueprint system is especially powerful—it lets me standardize naming conventions, targeting, and asset structure across accounts while automating updates through Broadcast and Bulk Manage. I also rely on external data sources to dynamically pull in inventory feeds and segment campaigns by location or vehicle type, which is crucial for running efficient VLAs and Performance Max campaigns. Fluency’s built-in tools for handling platform compliance—like ad punctuation rules and character limits—have saved me a ton of time and prevented disapprovals. It’s the only platform I’ve used that truly balances automation with granular control. **What do you dislike about Fluency?** While Fluency is incredibly powerful, its flexibility can sometimes come with a learning curve—especially when setting up advanced Blueprints or working with complex polling sources. Documentation is improving, but some features still require trial and error or direct support from the Fluency team. I’d also like to see more robust preview or validation tools before pushing bulk updates, to reduce the risk of human error when managing campaigns at scale. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving the challenge of managing high volumes of ad campaigns across multiple dealership rooftops with limited manual effort. It streamlines the setup and maintenance of Google and Meta campaigns through automation, data-driven inventory syncing, and standardized Blueprints. This has drastically reduced the time I spend on repetitive tasks like ad copy updates, budget adjustments, and policy compliance fixes. It also ensures that campaigns stay live, accurate, and aligned with the latest inventory—ultimately improving efficiency, reducing disapprovals, and increasing ROI for my clients. ### 33. Fluency for better optimization for Search **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun W. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fluency?** Using Fluency for Business has been a game-changer for our digital marketing strategy. The platform is intuitive, easy to navigate, and offers powerful automation tools that save us time and boost campaign performance. We’ve seen a noticeable improvement in ad efficiency and audience targeting since implementing it. Their support team is responsive and helpful whenever we have questions. Highly recommend Fluency for any business looking to streamline and scale their advertising efforts! **What do you dislike about Fluency?** Fluency for Business has helped streamline parts of our advertising workflow, and the automation tools are definitely useful. However, the platform’s layout could use some improvement. The interface feels cluttered, with too many tabs and a format that isn’t always intuitive. It takes time to get used to navigating everything efficiently. That said, once you’re familiar with it, the features can still deliver value—just be prepared for a bit of a learning curve. **What problems is Fluency solving and how is that benefiting you?** Data Fragmentation – Combines performance data into one place, helping you avoid jumping between platforms (Google Ads, Meta, etc.). ### 34. Fluency Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has helped optimize my workflow, which I appreciate. I have been able to substantially reduce work time by allowing Fluency to automate some tasks that other platforms require to be done manually. **What do you dislike about Fluency?** While Fluency does help out a lot, I feel there is more room for error when trusting that the platform will make the necessary changes within a reasonable amount of time. **What problems is Fluency solving and how is that benefiting you?** Fluency solves the problem of time, it gives me back time to look into accounts. Rather than me doing the everyday tasks I used to have to do within other platforms, Fluency has helped to streamline my time. ### 35. Helpful and Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has been an invaluable partner for my team. The platform is exceptionally fast and efficient, providing a clear and easy-to-understand view of my budgets, which has streamlined my workflow significantly. The self-service functionality is a major plus, giving me the control and flexibility I need to manage my campaigns effectively. Beyond the technology, the Fluency team stands out for their friendly and helpful support. They are always a pleasure to work with and are quick to provide assistance whenever I need it. **What do you dislike about Fluency?** While I am generally very pleased with Fluency, one area that could be improved is the speed at which new products from platforms like Google and Meta are integrated into their system. It would be helpful if the platform could be updated more quickly. **What problems is Fluency solving and how is that benefiting you?** Benefit is ease of scale with the amount of campaigs running ### 36. Outstanding Onboarding and Ongoing Support from Day One **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Fluency?** I love their onboarding team/ongoing support from implementation through to frequent daily use. **What do you dislike about Fluency?** Sometimes I feel there are inconsistencies pulling from google ads. **What problems is Fluency solving and how is that benefiting you?** Streamlining launching campaigns in Google Ads and most recently creating custom labels for pmax campaigns. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to leave a review! It’s great to hear that our support team and PMax tools are helping you scale efficiently. Could you please elaborate on the specific inconsistencies you’re seeing with Google Ads so we can investigate the root cause for you? ### 37. Fluency's Muse AI: A Game-Changer for Digital Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Emily S. | Director of Digital Stratgies, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Fluency?** As a digital advertising professional, finding tools that genuinely streamline operations and enhance performance is invaluable. Fluency's Muse AI has proven to be one such tool, revolutionizing the way I approach campaign management. Unmatched Time Savings One of Muse AI's standout features is its ability to automatically scan an account's website and generate broadcast messages. This automation eliminates the need for manual content creation, allowing me to focus on strategic decision-making. The time saved is substantial, enabling quicker responses to market changes and client needs.​ Weather-Driven Insights For businesses where weather conditions significantly impact performance, Muse AI's ability to analyze and report on weather-related trends is invaluable. This feature allows for more precise targeting and budgeting, ensuring campaigns are aligned with external factors that influence consumer behavior.​ Seamless Integration and User-Friendly Interface Muse AI integrates effortlessly into existing workflows, providing a user-friendly interface that simplifies complex tasks.Whether it's generating keyword recommendations or optimization insights, I dont know what I would do without Muse. Fluency's Muse AI is an indispensable asset for digital advertising teams seeking efficiency and precision. Its automation capabilities, coupled with advanced analytics, empower professionals to deliver superior results in less time. For anyone in the industry looking to elevate their advertising operations, Muse AI is a must-have tool.​ **What do you dislike about Fluency?** Constructive Feedback on Muse AI's Command Specificity While I’m a big fan of Fluency’s Muse AI and the immense time savings it delivers, one challenge I’ve encountered is the need to phrase AI commands in a very specific way to get the desired outcome. It can be a bit tricky at times—especially when you're moving fast or aren’t sure exactly how to structure a prompt. That said, Muse does a great job of helping you along the way. It often provides helpful prompts or suggestions that guide you toward better command structure, making the learning curve feel more manageable. Over time, you get more fluent in “speaking Muse,” and the tool really shines once you’re comfortable with its rhythm. A bit more flexibility or natural language understanding would make the experience even smoother—but even with that slight friction, the productivity gains make it well worth the effort. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving one of the biggest pain points in digital advertising: the manual, time-consuming work involved in building and managing campaigns across platforms. With tools like Muse AI, it automates complex tasks—like scanning a client’s website to generate messaging or analyzing external factors like weather—that would normally take hours of manual effort. For me, that translates directly into time savings, faster turnaround for clients, and the ability to focus more on strategy rather than execution. It also minimizes human error and ensures campaigns stay aligned with real-time conditions, which has had a noticeable impact on performance. In short, Fluency helps me work smarter and deliver better results, faster. **Official Response from Mike Lane:** > Thanks for the feedback Emily. It is great to see you already consider it an indispensable asset. Muse will only continue to get better, especially how we interact with it! ### 38. Impressive Automation, But Blueprints and UI Need Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** The automation features are impressive and truly help simplify the process of launching a product. I find that it provides a well-organized pacing and a reliable notification system, which makes the whole experience smoother. **What do you dislike about Fluency?** I find that the Blueprints are quite restrictive, which makes it unnecessarily hard to make quick changes to campaigns. I also wish the user interface were more intuitive, and that it was easier to move seamlessly between Fluency and the marketing platform. **What problems is Fluency solving and how is that benefiting you?** They are really meeting the need is simplifying launch steps of a campaign ### 39. Convenient Multi-Client Updates Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** The convenience of being able to push out multiple updates to the same product across many clients. **What do you dislike about Fluency?** Having to manually check if any updates failed. **What problems is Fluency solving and how is that benefiting you?** Sending daily reports of ad pacing and what manual ads are still enabled. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to write a review. We're happy to know Fluency is providing the convenience you need to manage updates across your entire client base and automate your daily pacing reports! Regarding your feedback on failed updates, we do surface all errors directly within our platform (typically in the notifications section) and we would love to learn more about whether you are finding it necessary to manually verify these within Fluency or if you're having to check the partner platforms directly? ### 40. Integrated and Helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Henry C. | Performance Strategist, Paid Search, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Fluency?** Fluency has been a great help in managing budgets and campaigns for Google Ads. It's design is sleek and self explanatory so even if there are updates, it's not too hard to figure out what has changed. **What do you dislike about Fluency?** It can be a bit slow sometimes especially when I am attempting to refresh external sources of data and republishing campaigns leading to slower than expected working speeds. **What problems is Fluency solving and how is that benefiting you?** Fluency has saved me from having to do a lot of manual work to alter budgets especially doing it in bulk. **Official Response from Mike Lane:** > Hi Henry, thank you for sharing your feedback and highlighting how Fluency has been a valuable tool for managing your Google Ads campaigns and budgets. We also appreciate your kind words about our design and user-friendly interface. We understand your concern about the occasional slowness, especially when refreshing external data sources - we encourage you to submit this feedback to our user forum if you haven't done so already as our team is continuously working to improve areas of our platform. ### 41. Makes Large Client Builds Easier and More Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** Makes builds for huge clients a lot easier and more efficent **What do you dislike about Fluency?** Glitches and sometimes silly mistakes mess up the campiagns or build process **What problems is Fluency solving and how is that benefiting you?** Soliving time management and allowing me to spend time on all of my accounts **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to share your experience and leave a review. It is great to hear that Fluency is making your large-scale builds more efficient and freeing up your time. Please know we are working hard to eliminate the technical glitches that disrupt your workflow to ensure a smoother build process. ### 42. Making Life Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel H. | Team Lead - Campaign and Brand Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency's budgeting tool helps us keep on track, and when necessary, make quick changes to accommodate clients. Other built in tools let us change all other aspects of our campaigns quickly. Gone are the days of spending multiple hours doing repetitive tasks. The support team has been phenomenal as well. **What do you dislike about Fluency?** Everything exists inside the platform, but finding the exact button you need can take some trial and error. **What problems is Fluency solving and how is that benefiting you?** Fluency lets us make changes quickly, and their budgeting tool helps us keep on pace. ### 43. Great onboarding experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Fluency?** Fluency has been excellent to work with over the past months. We've gone through the onboarding process, and I couldn't be happier with the level of support we've received. They've been so helpful and responsive to our needs & the unique concerns of our business. **What do you dislike about Fluency?** Fluency is definitely a large investment of time. This has not been a surprise, but it's been a steep learning curve for all of our teams. We still have quite a bit to go in order to completely benefit from the tools available to us. **What problems is Fluency solving and how is that benefiting you?** - client builds - budget management - ease of QA - campaign performance management The more we can automate, the better we'll be able to serve our clients. ### 44. Budget and Pacing Updates Make This a Standout Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel B. | Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** budget and pacing updates strategies are realy helpful **What do you dislike about Fluency?** UI can get realy messy sometimes, its easy to get lost with a lot of things in the screem **What problems is Fluency solving and how is that benefiting you?** pacing checkups and redefine strategies **Official Response from Sierra Calabresi:** > Hi Miguel, it’s great to hear that our budget and pacing strategies are providing such a standout experience for your campaign management! We appreciate your feedback on the interface and are continuously working to streamline the UI to ensure our platform remains powerful without feeling cluttered. ### 45. Excellent Ad Management Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Fluency?** Fluency's platform is very easy to use and makes it very easy to implement across a large number of accounts! We use Fluency on a daily basis to manage accounts across multiple platforms and launch new accounts as well. Their staff is very supportive and not only holds regular meetings with us but also helps us with support tickets as well. I would recommend Fluency to anyone managing large advertising spend. **What do you dislike about Fluency?** I don't have many negative things to say about Fluency- they are always innovating and improving the product, any issues we may have end up getting resolved quickly! **What problems is Fluency solving and how is that benefiting you?** We are an agency that supports a large number of clients with separate accounts. ### 46. Efficiency Makes This Platform the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** EFFCIENCY is the reason why this is the best platform **What do you dislike about Fluency?** Sometimes the campaigns dont do what I need them to **What problems is Fluency solving and how is that benefiting you?** Its saving me a bunch of time with optimizing **Official Response from Sierra Calabresi:** > Hi there, thanks for the 5-star review! Glad Fluency is making you more efficient! ### 47. Great budget management and integration tool linked with Google ads **Rating:** 4.5/5.0 stars **Reviewed by:** Krystle F. | Paid Search Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Auto pacing and integrations/automations linked with Google ads. Broadcast tool is very helpful and makes it easier to add ad copies especially on promo offers. **What do you dislike about Fluency?** Sometimes, there aren't any previews after adding copies via Broadcast. Also, there are times when the changes done weren't saved. **What problems is Fluency solving and how is that benefiting you?** Recently, we are having issues on PMax Vehicle ads camapigns as it keeps on reverting back the old feeds which causes the campaign/s not spending. This issue has been escalated to Fluency support. **Official Response from Mike Lane:** > Thanks for the feedback—we’re glad Broadcast and automations are making things easier, and for the issues you flagged, we’d appreciate it if you could also submit them to the user forum so our team can investigate further. ### 48. Seems Great So Far **Rating:** 4.0/5.0 stars **Reviewed by:** Jessie F. | Marketing Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** I like how I can manage all my accounts in one dashboard. Making changes to multiple accounts at once is much easier than before. I am still learning the platform, and there's aw LOT to learn. But I also really like the message of the day to be able to share with clients. Dan has been amazing and patient teaching our team all about how to use Fluency **What do you dislike about Fluency?** There's so many features that I'm unsure abouyt. The locking feature doesn't always make sense. Sometimes I want to make changes directly within the Google Ads platofrm, and I wish those changes would be imported automatically **What problems is Fluency solving and how is that benefiting you?** It's saving time when it comes to budget management and managing multiple accounts with ease. **Official Response from Mike Lane:** > Hi Jessie, thank you so much for your insightful feedback! We’re thrilled to hear that Fluency is helping you manage all your accounts in one dashboard and simplifying the process of making changes across multiple accounts. It’s great to know that features like the "message of the day" are also helping with client communication. We completely understand that there’s a lot to learn with the platform, if there's any features you're still getting comfortable with, we encourage you to reach out to Dan and the team to get the most out of Fluency. Thanks again for your review! ### 49. Effortless Campaign Management with Intuitive Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Fluency?** Fluency provides clear, intuitive tools that make managing campaigns straightforward and efficient **What do you dislike about Fluency?** While the platform is powerful, it can sometimes feel a bit overwhelming with all the options available. **What problems is Fluency solving and how is that benefiting you?** Fluency helps streamline and automate the ad management process, saving time on repetitive tasks and reducing manual errors. It’s made campaign setup, reporting, and optimization much more efficient, allowing me to focus more on strategy and creative performance **Official Response from Sierra Calabresi:** > Thank you for sharing your feedback! It's great to hear Fluency makes you more efficient with managing your campaigns. We understand that the platform's robust features can sometimes be overwhelming, and we appreciate your input. Our team is continuously working on enhancing user experience and simplifying navigation. And your AE is always here to help as well! ### 50. Fluency is a GAME CHANGER! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fluency?** I appreciate how granular the platform allows you to be when managing accounts. The features are powerful and give marketers full control over campaign performance. The Blueprints feature, in particular, has significantly streamlined processes that used to take hours—transforming the way I manage my accounts for the better. Customer support has been phenomenal and the onboarding team (Michael) has been a true rockstar! **What do you dislike about Fluency?** At this time, I haven’t encountered any significant drawbacks. The platform has been highly effective and user-friendly in my experience. **What problems is Fluency solving and how is that benefiting you?** Fluency has effectively resolved our budget management challenges by preventing account overspending and underspending. It has also streamlined Google Ads campaign creation and enhanced our optimization processes. - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+18%3A04%3A37+-0500&secure%5Bsession_id%5D=c7fcd56c-07e7-4e77-bb85-6c1eb8cc3a6c&secure%5Btoken%5D=df1e1a11ec2224c87ff06136a187c01a593f5f8a447676a987d8b475184fa2aa&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - 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Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,936 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)