Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Fluency Integrations

(17)

Verified by Fluency

Fluency Media

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

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Ryan T.

Advertising Process Consultant

Small-Business (50 or fewer emp.)

1/27/2025

"Powerful ad automation and syndication tool"

4.5/5

What do you like best about Fluency?

Fluency makes it extremely easy to design and implement campaign strategies across a number of similar verticals through the use of blueprinting. The system takes a bit of time to learn all the intricacies of proper taggings, filtering, and adding specific data sources but once mastered we could easily launch dozens of campaigns and ads to multiple clients at once.

The manage account dashboard allows you to quickly review a portfolio of accounts to identify those that are excelling or struggling, and any quick updates such as budgets, pausing/activating campaigns or ads can all be done within Fluency.

Their customer support is top notch and you're assigned a solutions architect and primary point of contact after onboarding to answer ongoing questions and learn about any new features. We've found our rep to be knowledgeable both about the platform but also ad management on both Meta and Google. Their quick to document feature requests or bug tickets, and share best practices that other Fluency customers are using. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

They've recently changed their UI, and while we understand the reasoning behind some of the updates there are some we don't quite approve of. The navigation in the system can be confusing, and there is a decent amount of Fluency-specific nomenclature to learn both within managing account budgets and within blueprinting.

Some of the budget management and pacing features can be confusing for new client or campaign launches mid-month. Improving the documentation around this and pacing in general would be helpful. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Fluency allows us to manage advertising for franchise businesses or specific verticals where we need to deploy specific strategies across a large number of accounts, campaigns, and ads. It help to automate pacing and manage ad spend so we never exceed our client budgets. It allows us to quickly A/B test multiple campaigns and ads without doing each test one by one. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Thank you so much for your detailed and thoughtful feedback! We’re so glad to hear that Fluency is helping you design and implement campaign strategies across multiple clients with ease, especially through the use of Blueprints. It’s great that the manage account dashboard is making it simple to monitor performance and make quick updates.

Regarding your feedback on the recent UI changes, we really appreciate your input. We understand that updates can take some time to adjust to - since we’re always working to improve, the user forum is a great place to share your thoughts directly with us. If you haven't yet, we encourage you to use the forum to submit feature requests or suggestions as this helps us prioritize what to tackle next.

Thanks again for taking the time to share your experience - we’re excited to continue supporting your team in managing your campaigns more efficiently.

Paul C.

Senior Marketing Manager

Small-Business (50 or fewer emp.)

2/14/2024

"Fluency saves our agency a lot of time on the back end but does have standard growing pains."

4.5/5

What do you like best about Fluency?

Our agency specializes in Franchise brands and multi-location businesses and Fluency allows us to develop strategies for an entire brand that can be rolled out to countless locations rapidly and seamlessly, saving us time (the most precious resource in an agency environment) to do the strategic work our clients need to succeed in a changing media environment. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There are some growing pains as the platform is developed to support varying industries and agency setups. The current reporting system is severely limited as well. Fluency has been very open about constantly working on improving as they go though which is fantastic!

Additionally, the ability to use conditional logic (if/then/else statements) in Blueprints is currently limited and requires a bit of out of the box thinking to setup. Things tend to get updated that can break existing Blueprints without any notice given. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Time cost for setups within franchise networks. Fluency's blueprints are far faster, stronger, and more flexible than our previous methods (using Editor to duplicate a template, adjusting local copy or using Facebook's excel sheets for campaign builds). Fluency also does a much better job of rolling up the data for us than the ad platforms do. Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Hi Paul, we appreciate your feedback on the benefits of using Fluency for your agency, especially in saving time for developing strategies for franchise brands and multi-location businesses. We understand the importance of a robust reporting system and the need for more flexibility in conditional logic. We are continuously working on enhancing our platform to address these areas.

Mary-Claire J.

Social Media Analyst

Mid-Market (51-1000 emp.)

1/24/2025

"An Innovative and Organized Platform That Changes The Digital Marketing Game!"

5/5

What do you like best about Fluency?

Managing advertising campaigns across Meta platforms has always been a juggling act, but the new Fluency platform revolutionizes the process with its seamless, user-friendly interface and robust organizational tools. From streamlining campaign oversight to providing intelligent budget management features, Fluency offers a cutting-edge solution for advertisers looking to maximize efficiency and ROI.

Another area where Fluency shines is its automation capabilities. The platform enables you to automate repetitive tasks, such as scheduling campaigns and budgets, targeting audiences, updating creatives across ad sets, and broadcasting time-sensitive ad copy. These time-saving features free you to focus on strategic planning and optimization for your social media campaigns.

Fluency also integrates seamlessly with existing tools, making it easy to sync your Meta campaigns with analytics platforms, CRMs, and other marketing software. This interconnectedness eliminates the need to jump between systems, creating a smoother workflow. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I have not found anything that I dislike so far. The interconnectedness between partners is a little clunky, but not unbearable. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Fluency solves key challenges in ad management by providing robust tools for organization, budget tracking, automation, and analytics, which significantly streamline my workflow. It simplifies campaign oversight with an intuitive interface, making it easier to manage multiple campaigns without confusion. Its smart budget management ensures I stay within financial limits while optimizing performance, and automation saves time by handling repetitive tasks like scheduling and updates. Additionally, its real-time analytics provide actionable insights that help me refine strategies effectively. While the platform still has room to improve in seamlessly integrating with partners, it has already enhanced my productivity and allowed me to run more efficient, results-driven campaigns. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Mary-Claire,

Thank you so much for taking the time to share your thoughtful feedback. We’re thrilled to hear that Fluency has made such a positive impact on your workflow and campaign management! Our goal is always to help our partners drive efficiency and maximize ROI, while delivering exceptional service, so your feedback truly reinforces that we’re on the right path. We appreciate your partnership and look forward to continuing to support your success!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

10/25/2025

"Effortless Campaign Consistency and Stress-Free Budget Management"

5/5

What do you like best about Fluency?

Fluency keeps my as campaigns consistent through their blue prints, and their budget management saves me so much time and stress of overspending or underspending. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There isn’t really anything that I dislike about Fluency. The platform is easy to use. The support is great. Review collected by and hosted on G2.com.

Verified User in Online Media

Small-Business (50 or fewer emp.)

8/12/2025

"Fluency Experience - My Review"

4.5/5

What do you like best about Fluency?

I like AI budgeting pacing, as it help me control monthly and overall spend much better, not to mention easier on my end. The software is also very user friendly with great costumer support. I use fluency to review my accounts once a day, and it is very easy to check. Implementation and integration is extremely easy as well with blueprint. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Some settings are tough to find in fluency. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2025

"Great for Paid Search, Needs Improvement for Meta and Video Ads"

4/5

What do you like best about Fluency?

I like the notifications and blueprints. I think it works very well with paid search. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I think it needs improvement on other advertising products such as meta and google video. There tends to be many bugs that are not clear on why there is an error. Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

8/15/2025

"Innovative Product still in the works!"

4/5

What do you like best about Fluency?

I like the ease of Fluency especially with budget management! Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I feel like there are still a lot of bugs to work out, specifically when it comes to Meta since Meta is always changing their interface, we often have to update our BP to match Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/12/2025

"Simplified campaign monitoring"

4.5/5

What do you like best about Fluency?

The fluidity in campaign monitoring Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The fact that changes take time to appear on Fluency Review collected by and hosted on G2.com.

Response from Sierra Calabresi of Fluency

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Thank you for taking the time to share your feedback about Fluency! We're happy to hear our OS is making a difference in your campaigns.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/24/2025

"Great for Budgeting, But Needs Bug Fixes"

3/5

What do you like best about Fluency?

It helps keep our budgeting correct in my job. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There are a few bugs still that need to be fixed. Review collected by and hosted on G2.com.

Greg P.

Senior Product Manager

Enterprise (> 1000 emp.)

2/28/2023

"Efficiency, Performance, and Customer Service all in one"

5/5

What do you like best about Fluency?

Fluency has been fantastic about integrating with various complex systems that are part of my business in creative and valuable ways that allow us to quickly pivot our approaches based on every-changing business needs. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Fluency's desire to stay lightweight and flexible can sometimes cause friction with bulky established processes at large partner companies. This can be a positive though, as it can force partners to rethink some inefficient processes that might be long overdue for revamping. Review collected by and hosted on G2.com.