Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Fluency Integrations

(13)

Verified by Fluency

Fluency Media

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

(5)

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2025

"Impressive Automation, But Blueprints and UI Need Flexibility"

3.5/5

What do you like best about Fluency?

The automation features are impressive and truly help simplify the process of launching a product. I find that it provides a well-organized pacing and a reliable notification system, which makes the whole experience smoother. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I find that the Blueprints are quite restrictive, which makes it unnecessarily hard to make quick changes to campaigns. I also wish the user interface were more intuitive, and that it was easier to move seamlessly between Fluency and the marketing platform. Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

2/4/2026

"Convenient Multi-Client Updates Made Easy"

4/5

What do you like best about Fluency?

The convenience of being able to push out multiple updates to the same product across many clients. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Having to manually check if any updates failed. Review collected by and hosted on G2.com.

Henry C.

Performance Strategist, Paid Search

Mid-Market (51-1000 emp.)

1/24/2025

"Integrated and Helpful"

4.5/5

What do you like best about Fluency?

Fluency has been a great help in managing budgets and campaigns for Google Ads. It's design is sleek and self explanatory so even if there are updates, it's not too hard to figure out what has changed. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It can be a bit slow sometimes especially when I am attempting to refresh external sources of data and republishing campaigns leading to slower than expected working speeds. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Henry, thank you for sharing your feedback and highlighting how Fluency has been a valuable tool for managing your Google Ads campaigns and budgets. We also appreciate your kind words about our design and user-friendly interface. We understand your concern about the occasional slowness, especially when refreshing external data sources - we encourage you to submit this feedback to our user forum if you haven't done so already as our team is continuously working to improve areas of our platform.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/4/2026

"Makes Large Client Builds Easier and More Efficient"

4.5/5

What do you like best about Fluency?

Makes builds for huge clients a lot easier and more efficent Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Glitches and sometimes silly mistakes mess up the campiagns or build process Review collected by and hosted on G2.com.

Daniel H.

Team Lead - Campaign and Brand Management

Enterprise (> 1000 emp.)

8/12/2025

"Making Life Easier"

5/5

What do you like best about Fluency?

Fluency's budgeting tool helps us keep on track, and when necessary, make quick changes to accommodate clients.

Other built in tools let us change all other aspects of our campaigns quickly. Gone are the days of spending multiple hours doing repetitive tasks.

The support team has been phenomenal as well. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Everything exists inside the platform, but finding the exact button you need can take some trial and error. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/15/2025

"Great onboarding experience"

5/5

What do you like best about Fluency?

Fluency has been excellent to work with over the past months. We've gone through the onboarding process, and I couldn't be happier with the level of support we've received. They've been so helpful and responsive to our needs & the unique concerns of our business. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Fluency is definitely a large investment of time. This has not been a surprise, but it's been a steep learning curve for all of our teams. We still have quite a bit to go in order to completely benefit from the tools available to us. Review collected by and hosted on G2.com.

Verified User in Real Estate

Enterprise (> 1000 emp.)

8/18/2025

"Excellent Ad Management Platform!"

5/5

What do you like best about Fluency?

Fluency's platform is very easy to use and makes it very easy to implement across a large number of accounts! We use Fluency on a daily basis to manage accounts across multiple platforms and launch new accounts as well. Their staff is very supportive and not only holds regular meetings with us but also helps us with support tickets as well. I would recommend Fluency to anyone managing large advertising spend. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I don't have many negative things to say about Fluency- they are always innovating and improving the product, any issues we may have end up getting resolved quickly! Review collected by and hosted on G2.com.

Krystle F.

Paid Search Analyst

Small-Business (50 or fewer emp.)

5/12/2025

"Great budget management and integration tool linked with Google ads"

4.5/5

What do you like best about Fluency?

Auto pacing and integrations/automations linked with Google ads. Broadcast tool is very helpful and makes it easier to add ad copies especially on promo offers. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Sometimes, there aren't any previews after adding copies via Broadcast. Also, there are times when the changes done weren't saved. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Thanks for the feedback—we’re glad Broadcast and automations are making things easier, and for the issues you flagged, we’d appreciate it if you could also submit them to the user forum so our team can investigate further.

Jessie F.

Marketing Scientist

Small-Business (50 or fewer emp.)

1/27/2025

"Seems Great So Far"

4/5

What do you like best about Fluency?

I like how I can manage all my accounts in one dashboard. Making changes to multiple accounts at once is much easier than before. I am still learning the platform, and there's aw LOT to learn. But I also really like the message of the day to be able to share with clients. Dan has been amazing and patient teaching our team all about how to use Fluency Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There's so many features that I'm unsure abouyt. The locking feature doesn't always make sense. Sometimes I want to make changes directly within the Google Ads platofrm, and I wish those changes would be imported automatically Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Jessie, thank you so much for your insightful feedback! We’re thrilled to hear that Fluency is helping you manage all your accounts in one dashboard and simplifying the process of making changes across multiple accounts. It’s great to know that features like the "message of the day" are also helping with client communication. We completely understand that there’s a lot to learn with the platform, if there's any features you're still getting comfortable with, we encourage you to reach out to Dan and the team to get the most out of Fluency. Thanks again for your review!