# Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 468 ## About Smartly Smartly is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands like Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best. We consistently drive scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. The Smartly Digital Advertising Platform empowers marketing teams with one primary interface focused on driving profitable growth across a rapidly fragmenting media landscape. Specifically, the our ad tech enables brands to: - Reach Smartly: Automate campaign workflows across all major platforms, reaching audiences quickly, easily and cost-effectively. - Engage Smartly: Create beautiful, cohesive, and effective creative across the funnel that drives action. - Learn Smartly: Extract actionable insights and respond to audience behaviors in real-time to maximize return on investment (ROI). ## Smartly Reviews ### 1. Best for Social Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa K. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** I love the copy function for campaigns, creatives and templates. Especially the fact that you can copy and paste the campaigns from one account to another. It saves a lot of time when you have more than one account (e.g different countries) and you want to have the same campaign types just slightly adjusted for all countries.Also I really like the video and image templates for creating nice ads without having the need of graphic people. You can build your own ads with existing material which is actually quite easy to use. You can put Logos or other stuff on your images without the need of photo shop. And I also like the easy handling. It is much more convenient to create campaigns and ads in Smartly than in Business Manager. I also have to say that the support is also really nice. They respond quickly, take your issues seriously and most of the time they are able to find a quick solution for your problems. **What do you dislike about Smartly?** Sometimes issues with Facebook API, which is often not Smartly's fault. Some functionalities from Facebook cannot be used or created in Smartly. For example instant experiences. Also Instant experience templates (as Facebook is offering) would be really nice. Pushing instagram posts by Smartly is also something I wish for. **Recommendations to others considering Smartly:** Just use it, cause it is so much more convenient than Business Manager **What problems is Smartly solving and how is that benefiting you?** I work more efficient. Optimization features help me to focus on other topics. ### 2. A really helpful tool with lots of potential **Rating:** 4.0/5.0 stars **Reviewed by:** Clemens R. | Performance Marketing Manager international, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** I really like the customer support which Smartly provides. The chat in the product is awesome and even though it takes sometimes to get to the solution, there was nearly not a single question which couldn't get answered. **What do you dislike about Smartly?** Sometimes I miss some training. I know that there are meetups where clients share their ideas and how they test stuff but this is most of the time just the end result. One big question mark area is the pivot table. I think this is a really strong tool, but too complex (at least for me) to work on a daily base. Even though the customer support helps and builts almost everything I wish for, it would be easier, if I could do it on my own. **What problems is Smartly solving and how is that benefiting you?** We solved 2 major problems. Since we target on zipcode level (hyper local) we needed to upload tons of ad sets and creatives. With this Problem Smartly helped us a lot. ### 3. Smartly.io makes my work 100% easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Smartly?** Saves me a lot of time in my daily work. Before we started with smartly it was very hard for me to create campaigns in FB ads manager. I also like the pivot tables and ad study. **What do you dislike about Smartly?** Sometimes it's quiet bugy with a errors and issues we can't identifybut the smartly support team is always very helpful. **What problems is Smartly solving and how is that benefiting you?** As I described beforehand I like the easy set up of campaigns and that I can monitor all of my campaign at once. ### 4. At the end of the day it is service where FB lacks and they thrive! **Rating:** 3.0/5.0 stars **Reviewed by:** Deep K D. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** the support that comes in with smartly definitely surpasses the one that comes with standalone FB business manager! **What do you dislike about Smartly?** It becomes on top spend of your ad spend which doesn't work specially when KPI are tough. Plus things like dynamic templates etc. I think it is a nice-to-have feature as compared to a must have - it looks / sounds good but in reality I don't think so in lean startups culture there are many users of it. **Recommendations to others considering Smartly:** It is a good tool but all the things can be achieved from facebook too, so unless you're not into too much of which tool to use vs what needs to get done, you can avoid it. As except for the hands-on support there isn't much extra that comes with smartly as a standalone tool as at the end of the day it is based on facebook itself. **What problems is Smartly solving and how is that benefiting you?** the support you have from them is outstanding which helps you troubleshoot things which need human intervention ### 5. Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca L. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** What we value most about Smartly is their dedication to innovation and performance. We always weight the cost of a a new partnership against the increased revenue that they can offer us from a performance standpoint. The fact that Smartly is always creating new products to stay ahead of Facebook is why we continue to work with them. The incredible customer service is great too! We also love the team offers us new betas and testing opportunities. **What do you dislike about Smartly?** My only complaint is that the billing setup requires us to run any Smartly campaigns out of a separate account which weakens our overall optimizations within the two accounts. There are definitely some aspects of reporting tools and the campaign set up that seem more kludgy than the native Facebook UI. Also, the quicker product development the better! **Recommendations to others considering Smartly:** Very valuable when you're optimizing to lower funnel KPIs like GA data for retargeting. The tool is also extremely helpful in improving CTR and CVR on dynamic ads by adding addition feed driven creative to ads like % off value, countdowns, etc. **What problems is Smartly solving and how is that benefiting you?** We use Smartly for their dynamic creative templates and for the ability to optimize ad spend to Google Analytics data. ### 6. Very good platform, much more comfortable than Business Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Patricio S. | Mr., Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The platform is very comfortable and much more fast than BM. The support is really good as well, you get an answer or a reply very quickly. Our account manager provides us with lot of help as well. They develop products as fast or faster than Facebok, wich is really good. **What do you dislike about Smartly?** I would like it to be faster sometimes. Besides, I don't know what to say, is really good. Something which they can improve at is the sinchornization with business manager; we have experienced some issues with it as the time for the accounts to sinchronize is big, and there have been several times in which we see different things in Smartly than what we see in Business Manager. **Recommendations to others considering Smartly:** It is a very good platform and definitely worth it. If we compare it with business manager, the platform provides lots of solutions that the other platform does not. It obviously depends on what amount of money you spend on ads, but if you have a considerable budget for your campaigns, this platform is definetely worth it. **What problems is Smartly solving and how is that benefiting you?** PBO, catalogue manager, image templates, organization and clonning campaigns, pivot tables. We have realized that the performance of Smartly is better than other FMPs, like AdPhorus for example, by running a test between them. Another thing that is really valuable from Smartly is their willingness to make some custom developments we have asked for, their constant demand of feedback, and others. ### 7. The best ever Ad Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mohit S. | Mr., Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The best feature of Smartly is chat support with real people who can solve my problems in minutes . Other features like ad automation, Automated Ads, Pivot Tables , Campaign Manager , Creative Library are nothing less than the best . Now I cannot even imagine creating Facebook ads without Smartly . **What do you dislike about Smartly?** The only thing I dislike about smartly is that sometimes it is laggy and I am just unable to do anything . I think we can have some improvement here since we have huge dependency on Smartly and a lot of our money is parked on Facebook . So connection problem with Smartly can be a very big issue if something crucial is running **Recommendations to others considering Smartly:** Do not think twice, just go for it . **What problems is Smartly solving and how is that benefiting you?** After using smartly, I can easily do Lift studies at my own and analyse the performance of major campaigns and take decisions for my next campaigns using the results. ### 8. Good UI, Simple to use **Rating:** 3.5/5.0 stars **Reviewed by:** Joshua P. | Performance Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly is way better at doing bulk changes than Facebook (for editing creatives, etc.). It also has an easy-to-use UI, and it's simple to do the same things that you do in Facebook. I also like the predictive budget optimization tool, how it shows you how much each ad set decreased or increased from the previous day - which lets you know which audiences are working, etc. Also having the creative library is a huge plus, instead of having to comb through a ton of old ads I can search up the one I want and add it/several to a new ad set. **What do you dislike about Smartly?** It has relatively slow load times. There's some features in Facebook that aren't available in Smartly (at least not yet), like videos in carousel ads. Not a dislike, but I think that at least in our case, Smartly doesn't add a huge bonus functionality since FB has a good UI of its own - but in certain cases it makes it easier to bulk add/edit/remove things which is helpful. **Recommendations to others considering Smartly:** Make sure that Smartly will add something that you can't already do in Facebook. FB has a pretty good UI already, so I wouldn't say that you should get Smartly as soon as you sign up with Business Manager. You should be able to work in FB already, and then if you have need for automation or bulk edits and the like, then you can look into Smartly. **What problems is Smartly solving and how is that benefiting you?** Smartly is saving us time by making it easier to move things around/edit/etc. Also its simple UI helps with this. And the creative library is probably the best thing for us, being able to save our work. The automation is also useful, but we don't use it too much. ### 9. Smartly recommendation **Rating:** 4.5/5.0 stars **Reviewed by:** Ilona v. | Digital Marketeer Online Performance, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** What I like best on Smartly is the possiblity to create advanced dynamic image and video templates and create automated ads based on spreadsheets. Also, Smartly offers 24/5 support via a chat to help you solve your problems straight away. **What do you dislike about Smartly?** When you just start working with Smartly, it's a little confusing that feeds for automated ads are in a totally different menu than the hotel/destination catalogs (feeds for dynamic ads). That's also the case for image templates. Perhaps, there can be made some improvements here. **Recommendations to others considering Smartly:** I would definitely recommend Smartly as FMP! In the beginning, you need to get used to the platform, but once you're quite familiar with it, isn't very easy to use. The support is great, Smartly offers great additional value compared to the use of Ads Manager and innovates fast! It definitely pays off! **What problems is Smartly solving and how is that benefiting you?** Together with Smartly we've worked on a Modular Approach to create more than 100 ad variations, let them run at the same time and optimise towards the best performing variation. In this way, we're able to test multiple design elements at the same time and improve performance of the campaign. ### 10. Streamlining Social Media **Rating:** 2.5/5.0 stars **Reviewed by:** Harry C. | Local Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** This has saved our team a number of hours! Previously we worked in a world where we would set up approx 500 individual ads (same creative) every campaign. SMARTLY allows us to set one campaign and populate all different ads in a dynamic but efficient way. The account manager feature is a welcome addition as they often help me resolve any SMARTLY issues I have. **What do you dislike about Smartly?** SMARTLY support can often be a very painful experience when things don't go well. I appreciate the sentiment that all SMARTLY colleagues must rotate on to their support function but it concerns me that I can never get a quick answer to my question. Quite frequently the SMARTLY team are working things out as they go. It doesn't particularly fill me with confidence and most often I will go back to my account manager who will help resolve the issue. **Recommendations to others considering Smartly:** I would strongly recommend that you spend a large amount of time focussing on the training on the platform ahead of setting a campaign live. SMARTLY is a very impressive tool but the fact that errors occur regularly but are not outlined in a way which lends itself to be resolved quickly can be an issue. **What problems is Smartly solving and how is that benefiting you?** This has saved our team a number of hours! Previously we worked in a world where we would set up approx 500 individual ads (same creative) every campaign. SMARTLY allows us to set one campaign and populate all different ads in a dynamic but efficient way. ### 11. Excellent tool for efficient marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** My absolutely most favorite thing about Smartly is the ability to create multiple creatives and audiences in one go. However, there are many other great features such as the Stop-Loss feature, Ad rotation by performance and frequency, the automated weather ads, the automated creative templates and the list goes on and on. The use of most of the features are also very intuitive, so it doesn't take much time to learn how to operate Smartly. **What do you dislike about Smartly?** The only thing I dislike is how the image won't upload to my creative if I my to the next one before it's finished uploading. Would be nice if it could do it simultaneously just to make the process a bit faster. However, this could just be a bug. **Recommendations to others considering Smartly:** A great choice when choosing a third party tool to handle the buying. It's fast, easy and provides more features than Facebook Ads Manager, allowing you to be more efficient in your work. **What problems is Smartly solving and how is that benefiting you?** As an operative Key Account Manager, I handle a lot of brands' social media activities. Smartly is making it easier for me to do great performance campaigns, as well as branding, much faster than Ads Manager allows me to. This allows me to handle several brands and still be able to put in the time provide the results we want. In addition, Smartly has a lot of features not available in Ads Manager. ### 12. Fantastic tool with 9/10 features you need - but the remaining 1/10 features are sorely missed **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Smartly's Automated Ads feature is incredibly powerful and adaptable, especially when combined with Dynamic Video/Images/Instant Experiences. It enables you to essentially create 'live' spreadsheets that power your campaign setup. This is a vital tool for a huge number of advanced setups - and is the easiest approach to Dynamic Creative out of any solution that I've seen. **What do you dislike about Smartly?** Smartly has a huge blind-spot when it comes to lifetime budgets. They build their tool with the assumption that you have 'unlimited' budget, and so there is no easy way to set lifetime budgets or caps (there are solutions, but they're very 'hacky'). For a tool that prides itself on being simple and effective - this is an incredibly manual and frustrating process if you work at an agency and have many budgets to balance. Historically this was unavoidable, but with Facebook championing CBO - they're now overtaking Smartly in this regard and in some use cases have surpassed the functionality of Smartly's budget pools. **What problems is Smartly solving and how is that benefiting you?** Smartly solves a wide range of business problems, from simplifying reporting with their Pivot Table API; 3rd party (e.g. Google Analytics) reporting and optimisation; dynamic creative to showcase the best sellers in premium-feeling videos, images and canvases as well as providing round-the-clock support to help solve any issues with setups or bugs (a FAR sight better than the Facebook support that is typically offered). ### 13. Smarter + More Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** The broad range of capabilities from automated ads, to dynamic creative, to iterative testing. **What do you dislike about Smartly?** I wish I could integrate it with more platforms **What problems is Smartly solving and how is that benefiting you?** Capacity problems as well as hyperlocalization and personalization. The sheer volume of content I can create is much higher ### 14. Maybe best customer service I've ever received **Rating:** 5.0/5.0 stars **Reviewed by:** Agostina A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Service provided by executives and support **What do you dislike about Smartly?** I didn't find any problem with the product **What problems is Smartly solving and how is that benefiting you?** I managed to automatize the creation of Facebook Lead Ads forms in Bulk, and this is the only tool that let us do it ### 15. An innovative way to optimize **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** All the optimisation possibilities and Automation, furthermore they have an amazing live chat support. **What do you dislike about Smartly?** Sometimes is hard to edit current campaigns or creatives such as dynamic ads, while this is possible with Ads Manager. **What problems is Smartly solving and how is that benefiting you?** It has made optimisation and testing easier ### 16. super smartly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** the practicality of the platform, i'ts an excellent tool for big campaigns **What do you dislike about Smartly?** nothing, in general you should keep it like that **What problems is Smartly solving and how is that benefiting you?** the speed in creating campaigns has incriased by 10X ### 17. First Time Using Smartly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Easier & more simple in setup FB campaign also in creating creative assets. Also the team that is very helpful through the chats. **What do you dislike about Smartly?** For data still easier to see on Facebook business managers can be filtered to ads level on campaign dashboard **Recommendations to others considering Smartly:** More revamped dashboard to see the data or to analyze insight from the data **What problems is Smartly solving and how is that benefiting you?** In adding more content to my ads with add creatives for all ad sets. Also easier us to create or edit creative. ### 18. Best Tool for Facebook Ads Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Infas I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Smartly?** Automated creatives, ability to run customized creatives at scale, along with the best user interface makes smartly best in the business **What do you dislike about Smartly?** Nothing specific, I like everything about smartly **What problems is Smartly solving and how is that benefiting you?** - Creative automation - Optimization - Video Ads ### 19. Very useful and simple. **Rating:** 4.0/5.0 stars **Reviewed by:** Arturo M. | SEM, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** The best thing about the tool is that it has optimization features that you couldn't do with other software. Additionally, it helps us efficiently create new campaigns in a simple and uncomplicated way. Another feature is that it helps us conduct tests correctly. **What do you dislike about Smartly?** Customer service could be better than it is. I think that even though they have a chat service, it is not always the best way to explain our doubts. Additionally, I feel that training is needed to make better use of the tool, as it has many functions that we are not aware of. **Recommendations to others considering Smartly:** More training to use the tool. **What problems is Smartly solving and how is that benefiting you?** Optimize budgets ### 20. Head of Paid Social @Rappi **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Easyness to use Flexibility for reporting **What do you dislike about Smartly?** complexity for see all in 1 side A few manual stuff still (eg bulk uploading) **Recommendations to others considering Smartly:** great tool. Would highly recommen **What problems is Smartly solving and how is that benefiting you?** Scale ### 21. Great product for Paid Social **Rating:** 4.0/5.0 stars **Reviewed by:** James G. | Marketing Executive - NFL, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** The UI is fantastic and workflows are seamless. Smartly is easily integrated with FB which means that any new features or product enhancements; Smartly is on the case very quickly. The optimisation tool and rules are also very good and make it valuable from that stand point. Reporting also is good as we can pull in multiple data sources, reducing time collating data. **What do you dislike about Smartly?** It's hard for me to say what I dislike the most. There's a lot to like. I guess sometimes it's being on the same page from a business POV. An always on strategy still needs to be proven to work as it never has for our business. **What problems is Smartly solving and how is that benefiting you?** As mentioned in what we like best: rules, reporting, optimisation features, workflows etc. ### 22. THE social media platform to quadruple your productivity and time efficiencies **Rating:** 4.5/5.0 stars **Reviewed by:** Declan F. | Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The speed and ease of the platform is second to none. The smartly team are incredibly supportive and always ensure we are up to date with all things advertising related, including technical ad formats. **What do you dislike about Smartly?** Like Facebook, it is subject to glitches, bugs, errors and issues, which sometimes postpones activity, however, the smartly team are great at communicating and keeping everyone in the loop on updates. They also work around the clock to ensure the same issue doe's not happen twice. **Recommendations to others considering Smartly:** Get in touch with the smartly team, they expertise and communication on improving your business objectives are second to none. **What problems is Smartly solving and how is that benefiting you?** As a travel agent company, we have multiple deals that drop everyday across various categories, in addition to multiple campaigns that run throughout each month, with ease of implementation and automation a necessary factor. Smartly does both of these excellently and cannot recommend enough. ### 23. Above average experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Smartly?** Features Benefits Customer service Pricing plans I like the ease of setting up new campaigns and ads. It has a good format and a great UX for new users in the industry. It makes your fb ad campaign more powerful. You can compare to fb ad manger and it is easy to use. You can schedule the campaign timing with your own convenience. **What do you dislike about Smartly?** I found it confusing navigating the dash and at times the user flow was not as smooth as some of the other products I've tried.It has quite a few bugs, but you can easily contact the customer service team although their answers aren't always solving the problem. **Recommendations to others considering Smartly:** I am running various ad campaigns with this tool and it is very fast. It is relatively easy setting up new campaigns and ads. **What problems is Smartly solving and how is that benefiting you?** User growth, outreach, market penetration, targeting FB ADS ### 24. A great tool to manage and scale facebook campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Stefano P. | Global Paid Social Manager, Core Efficiency Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Cloning functionality and image templates tool **What do you dislike about Smartly?** Pivot tables are still not that immediate to use because they're limited in functionality (what you can edit/change). **Recommendations to others considering Smartly:** No special recommendations. **What problems is Smartly solving and how is that benefiting you?** Catalog management, scaling campaigns across markets, cross-account reporting ### 25. Great platform to mass produce dynamic social (video) ads in no time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The platform allows you to create animations very quickly across multiple sizes and with the dynamic feeds feature, you can set up one animation and have the platform roll serve that up in as many product or copy variants as you like. **What do you dislike about Smartly?** Animation features in Smartly are basic (but in most cases sufficient), but with the use of After Effects (by uploading animation videos) you can elevate them if you're after something specific. **What problems is Smartly solving and how is that benefiting you?** We're able to produce localised social content at scale. It take a bit of effort to set up, but once it's set up it will run by itself and can be easily deployed to other cities/countries and languages. I've also found myself using Smartly to create quick demos to sell in work, and have used the platform to export out (non-dynamic) social videos for quick one off social posts. ### 26. Loving my smartly experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Automated Ads campaigns are the best. It substantially lowered implementation times. **What do you dislike about Smartly?** The platform takes very long to load and sometimes crashes. **What problems is Smartly solving and how is that benefiting you?** Cross account campaign management is very easy compared to the competition partners ### 27. Good tool for campaigns with stable results **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** The possibilities of automating processes based on different rules. There are also some other segmentation options not available via Facebook Ads Manager. Rules allow different conditions and options not available in FB. Ad creation tool is very useful. **What do you dislike about Smartly?** In my case, Predictive Budget Allocation didn't work better than Facebook optimizer and CPAs didn't improve. Sometimes I experienced problems of compatibility between Smartly and FB Ads Manager. **Recommendations to others considering Smartly:** I'm sure it's a great tool when your campaigns are stable, as you can automate different process (increase/decrease budget, pause non-performing adsets, optimize budget, dynamic creatives...). In my case, as not all the campaigns were stable, I didn't see a huge improvement. **What problems is Smartly solving and how is that benefiting you?** The best benefit is the possibility to automate processes and avoid a lot of manual work checking campaign by campaign. It's also good in terms of ads creation with very intuitive templates. ### 28. I have been using Smartly every day for over a year now and it's always been very useful & evolving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Clean interface and very helpful. Especially the chat function **What do you dislike about Smartly?** Campaign organisation. It's sometimes difficult to navigate between campaigns and accounts. **What problems is Smartly solving and how is that benefiting you?** Triggers ### 29. Automation helps **Rating:** 4.5/5.0 stars **Reviewed by:** Andreas W. | Marketing & Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** I like best that automated tools that become more and more helpful, the more different campaigns, countries, etc. you have to manage. For example the possibility use ad Rotation or stop loss funtion are really helpful to me. **What do you dislike about Smartly?** So far, what I dislike is that there is no option to call the customer service even though I am impressed by the 24/7 support via Chat. **What problems is Smartly solving and how is that benefiting you?** I have gotten the chance to launch mulitple campaigns within seconds by uploading an ad to the creative library once and then able to just copy and paste it into multiple ad sets. The problem solved here is that now, constantly updating ad sets and thereby reducing ad fatigue, etc. is solved. Also I think that overall, the tool is very responsive in terms of time for uploading an Image, etc. it is fast. ### 30. Working with Smartly has allowed our team to innovate and streamline social execution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The attentive staff and point people that we work with at Smartly. **What do you dislike about Smartly?** Inability to execute within all social platforms **What problems is Smartly solving and how is that benefiting you?** Streamline execution ### 31. Good tool to measure social media activities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** The pivot table dashboard, which allows me to tailor a unique overview of all of my ads running. Also the easy tool to upload the creatives and to clone old ads, so you don't have to do it from scratch. **What do you dislike about Smartly?** That I don't know the whole tool and I bet I miss some nice features, as I am not aware of it (a "tip of the day" would be helpful to learn more about the tool). Sometimes I also have problems to upload videos as it just doesn't work for several hours or on my end, so another colleague needs to do it. **Recommendations to others considering Smartly:** Take an intro class first, so you can fully use the tool! Try to explore it more and to tailor it to your current needs. You can make really good overviews with the pivot table dashboard. Sometimes I am still missing the big overview here, to also see the targeting, as several people are working on the ads and not everyone knows, who did what as previous steps. **What problems is Smartly solving and how is that benefiting you?** Monitoring my ads and also uploading all creatives. Targeting my audience, running different kind of test and improving my creatives. ### 32. I enjoy working with smartly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Smartly?** I like the option for automated feed and the customer support chat **What do you dislike about Smartly?** Sometimes the guys who answers that chat are not very professional **What problems is Smartly solving and how is that benefiting you?** fast campaign creation ### 33. Versatility rhymes with hospitality **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro C. | Versatility rhymes with hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** This team helps you outside of the boundaries of the tool, they help you learn and grow all around. **What do you dislike about Smartly?** Because of his constant growth within the team it´s hard sometimes to find stability with the team you´re working with **Recommendations to others considering Smartly:** This team compliments an excellent tool with an extraordinary group of dedicated people that helps you understand, not only the sky high limits of the platform, but the industry, the objectives and all kinds of richful insights that makes you work smarter, faster and better. **What problems is Smartly solving and how is that benefiting you?** We greatly reduce the time we spent building all the different kinds of creatives we use ### 34. Managing FB ads with a nice UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Smartly?** When we started with Smart.ly we weren't too happy as the tool had a steep learning curve as new functionality was introduced and we didn't spend enough time on the help center. Since Smart.ly learned over time their UI improved quite a bit and I believe the integration with FB's API also works very much better. This makes Smartly a great alternative to using the clunky offical FB ad manager, that is build for everyone, but not for powerusers like us. **What do you dislike about Smartly?** I sometimes think that error messages sound a bit cryptic. It's easy to understand them for a veteran marketer, but sometimes it takes a bit to get it e.g. if you target country and a city at once. Wished they'd translate the error kickbacks from FB better, so it's easier to understand **What problems is Smartly solving and how is that benefiting you?** Easier and faster to launch/duplicate campaigns. Especially important in FB as ads fizzle out over time and you constantly need to feed more creatives into your ad account. ### 35. it help me to get things done **Rating:** 4.5/5.0 stars **Reviewed by:** Moritz S. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Smartly?** ability to set up the dynamic campaign easily without hassling to create product feed manually. also the user intervace is great and easy to use and manage. the product and service in the dashboard is very upfront and can answer all the problems that we got. **What do you dislike about Smartly?** i think the customer service/ account management can be improved. since im in indonesia and hard to get representatives here **Recommendations to others considering Smartly:** Its a good system that can makes your marketing effort easier **What problems is Smartly solving and how is that benefiting you?** its makes me getting higher traction into the business and getting more traffic and conversion for the business ### 36. What makes Smartly IO unique **Rating:** 4.0/5.0 stars **Reviewed by:** Rayan N. | Senior Digital Marketing Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2019 **What do you like best about Smartly?** Best part of Smartly is it provides you endless possibility to automate the grit work of campaign creation & work towards strategic content & creatives to help attract, influence & most importantly address our customers feedback. **What do you dislike about Smartly?** The ability not to create/edit bulk campaigns or have a bulk editing option, which would allow clients & advertisers to use the platform in a more efficient way in terms of speed & scalability. **What problems is Smartly solving and how is that benefiting you?** We are currently solving, issues in regards to branding content, that is soon to be full automated via automated feed & testing new dynamic templates based on theme/seasonality etc.. Smartly has given us an edge in the digital ecosystem. ### 37. Senior Paid Social Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Michael (Misha) K. | Senior Paid Social Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Smartly?** Their chat support and level of assistance is top-notch and they actively are pushing to develop new tools to help advertisers become automated. **What do you dislike about Smartly?** Currently they only support Facebook/Instagram and Pinterest. **Recommendations to others considering Smartly:** Understand the potential of what you can do with Smartly's automation capabilities, which can easily offset the fees when implemented properly. **What problems is Smartly solving and how is that benefiting you?** Automation is our biggest process and Smartly's tools are allowing us to do this. The integrations available on Smartly prevent us from automating with out them. ### 38. Campaign automation at it's finest **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** Smartly is great for helping you scale-out automated creatives especially in the travel and ecommerce space. **What do you dislike about Smartly?** It doesn't include some of the latest features from Facebook such as FB Attribution, Web Server to Server Subscription events. **What problems is Smartly solving and how is that benefiting you?** Problems : Less flexibility in campaign creation if you want to get the full automation benefits and potentially more work during initial setup Benefits : Automated reporting, automated campaigns ### 39. Smartly helps to save the time starting from campaign execution to automatization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** Customer support live chat, interface is easy to use, **What do you dislike about Smartly?** Sometimes automation rules don't work as expected, there are some bugs while pushing naming conventions, account manager perhaps have a lot of clients so it's hard to get some support sometimes.. **Recommendations to others considering Smartly:** Do not consider - just get it! **What problems is Smartly solving and how is that benefiting you?** Easier and quicker set up, automation rules are saving time everyday, we also use budget pools, etc. ### 40. Facebook Advertising made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** Smartly is what Facebook advertising should be. They filled in gaps that Facebook ad tool devs haven't been able to do fo yet. No bugging, fast uploads, drafts are saved in an instant. Plus additional possibilities for dynamic advertising, they have a sophisticated image template creation tool that will help you create dynamic banners out of this world, nowhere near close where Facebook is at yet. **What do you dislike about Smartly?** I do not like the interface design, dashboard too much. The color palette is rather weird and the layout is not that user-friendly. It's hard on the eyes, and filtering could be a lot better in my opinion. **What problems is Smartly solving and how is that benefiting you?** My main issue is the ability to not just have dynamic ads but beautiful, stylish dynamic ads. This is where Facebook is terribly lacking whereas Smartly is simply amazing. And it is very easy to use. And also they have the most fantastic support you could ask for. People are helpful, friendly, know Facebook Ad tool so much better than Facebook support themselves. ### 41. A Platform to avoid the ad fatigue **Rating:** 4.0/5.0 stars **Reviewed by:** Nilvia R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The feature were you can automate the ad rotation **What do you dislike about Smartly?** The lack of easy duplication on the ad creation between campaigns. **What problems is Smartly solving and how is that benefiting you?** Creative analysis ### 42. Tool that's easy to work with | Support that really supports **Rating:** 4.5/5.0 stars **Reviewed by:** Lisanne S. | Growth Marketer NA, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** Campaign creation and management have become way easier since we started our collaboration with Smartly. The recent update to Pivot Tables now also makes it possible to set views, which is the first thing I open every morning. When we'd like to test something new, our account manager and the support team in the chat is there to help us with anything. **What do you dislike about Smartly?** Looking at the pricing and the magnitude of our account, implementing other social channels such as Pinterest, should be included. **Recommendations to others considering Smartly:** I would advise others to definitely sit down with the account team to see if the product really fits or if there are things to customize for you. **What problems is Smartly solving and how is that benefiting you?** Although not fully realized yet, automation of ads and the implementation of feeds would be a huge benefit ### 43. Top of class Facebook and Instagram advertising tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler D. | Head of PPC and Intl Display, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Smartly offers many useful features including ad rotation, video templates, image templates, automated ads and more to help manage Facebook adverting at scale. The Smartly UI has always been user friendly so it's easy to get new team members trained. Perhaps best of all is Smartly's quick and proficient support which has always been top of class. Equally important is the stability and reliability of the tool. Smartly works closely with Facebook and is quick to implement new ad formats, placements etc. as Facebook rolls these out to ensure Smartly users always maintain their competitive advantage. **What do you dislike about Smartly?** The downside of course is the cost of using the tool, which needs to be weighed up against the many benefits. **What problems is Smartly solving and how is that benefiting you?** We run Facebook and Instagram campaigns at scale across 35 countries. ### 44. Smartly makes creation of campaigns easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Smartly?** Some features work better than in FM, also automated deals is a big advantage **What do you dislike about Smartly?** could be more intuitive, some of the features are not so customer friendly **Recommendations to others considering Smartly:** Explore the options that smartly give you that you can't find in Business Manager **What problems is Smartly solving and how is that benefiting you?** Specially using automated deals, which is something i cant do on FB manager ### 45. Why hasn't Facebook acquired smartly yet? Because they are generations ahead of Business Manager. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Smartly?** The Support, And how quick and efficient it is. **What do you dislike about Smartly?** nothing yet, However when using attribution platforms, Smartly can work on improving their integration with these platforms. Hence, users would be able to take full benefit of their features like automated bidding. **What problems is Smartly solving and how is that benefiting you?** It has given the creative side of our ads a totally different outlook. ### 46. Pros & Cons **Rating:** 4.0/5.0 stars **Reviewed by:** Anil Kumar S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Smartly?** Dynamic Product AdsTemplates and Catalogues, **What do you dislike about Smartly?** Interface Experience, More ad Formats like FB **What problems is Smartly solving and how is that benefiting you?** Campaigns Execution ### 47. Great tool for simplifying the ad prosess **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Smartly?** The fact that you can copy and paste campaigns, so that you can keep the budgets and target audiences **What do you dislike about Smartly?** Sometimes it takes a while for the campaigns to gather data **What problems is Smartly solving and how is that benefiting you?** Much better insights into the performance of campaigns and their delivery. Speeds up the ad process and is much better than Facebooks own tool. ### 48. Smartly makes my life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2020 **What do you like best about Smartly?** Since working with Smartly, the time I spend in campaign management is half of what I used to. From creating campaigns, editing and optimizing to the Pivot tables, everything is great. **What do you dislike about Smartly?** We need filter by selection - super urgent! **What problems is Smartly solving and how is that benefiting you?** We are much more time efficient in everything related to the campaigns and optimization of them ### 49. Great Platform for Creating Ads & Design **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** The ease of setting up ads and designing ads with motion. It's definitely a great platform with an awesome team that helps you with whatever you need. We used them for a short trial of time to build out some ad creatives for Facebook. **What do you dislike about Smartly?** Price is definitely expensive because you still need to pay an agency fee or hire in-house. It's a percentage base which can be tough to swallow given that you still need a lot of management and oversight of the auction and targeting within Facebook. **Recommendations to others considering Smartly:** Definitely meet with them to get a demo and understand their platform. It's definitely a great tool if you don't have enough resources within your organization. **What problems is Smartly solving and how is that benefiting you?** Mostly for the content creation for short videos. It's great for adding graphics onto still images to make them into short motion videos that capture attention. ### 50. We should be getting more value from it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** The account managers team, the culture of the company and the 24h support **What do you dislike about Smartly?** It's expensive, the UX is not good (its better to create campaigns on BM), the value is still a lot concentrated on creative automation **Recommendations to others considering Smartly:** It's really good if you need a good support and have a complex creative strategy/product **What problems is Smartly solving and how is that benefiting you?** creative automation ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A10%3A08+-0500&secure%5Bsession_id%5D=2894bff4-9f54-4d51-8aa1-ba0130b8766b&secure%5Btoken%5D=f98b170806b05e8fa7be827ba0d26dac7770843948c3716fd7dbf901bd5e342d&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (783 reviews)