# Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 468 ## About Smartly Smartly is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands like Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best. We consistently drive scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. The Smartly Digital Advertising Platform empowers marketing teams with one primary interface focused on driving profitable growth across a rapidly fragmenting media landscape. Specifically, the our ad tech enables brands to: - Reach Smartly: Automate campaign workflows across all major platforms, reaching audiences quickly, easily and cost-effectively. - Engage Smartly: Create beautiful, cohesive, and effective creative across the funnel that drives action. - Learn Smartly: Extract actionable insights and respond to audience behaviors in real-time to maximize return on investment (ROI). ## Smartly Reviews ### 1. 100% recommended - Excellent product overall **Rating:** 4.5/5.0 stars **Reviewed by:** David C. | Growth Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Smartly?** I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily. Love it and I would recommended it to anyone managing lots of campaigns. **What do you dislike about Smartly?** Some bugs when uploading ads (vieos). But doesn't happen too frequently. I've only had issues with these a couple of times, and with the help of customer support, I quickly solved it **What problems is Smartly solving and how is that benefiting you?** Managing/editing campaigns on bulk. Creating campaigns and setting up targetings in a really easy and friendly manner. This is a solution for companies managing a large amount fo Social Media campaigns ### 2. Smartly is an absolute game changer - highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan E. | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Smartly?** Literally love everything about smartly - the features, the ease of use, the customer support, the onboarding process - I could go on and on. We are a multi-location franchise with nearly 100 locations and offers every month. It would take forever to launch new ads every month and scale them nationwide with localized content. With smartly, we can now do that in minutes. They support nearly every native Meta Ads feature - DPA, DCO, Instant Experience, Instant Form, Placement Customization, etc. Our entire campaign structure can be managed from easy to use Google Sheets automation feeds. Budget, creative, copy, targeting, etc - all managed live from Google Sheets! The reporting is out of this world. To be honest, I didn't think I would find much value in it at first because I am a Looker Studio power-user, but now I live and breathe in Smartly's reporting. The ability to blend multiple ad accounts, channels, create custom dimensions, metrics, and save custom views has been an unexpected, but welcome surprise. They also support TikTok, Google, Snapchat, and Pinterest - we haven't had a chance to explore these channels YET, but love that Smartly's efficiency gains will allow us to expand our reach to multiple channels with even less workload than previously required for just meta. **What do you dislike about Smartly?** Smartly does not currently support DPA catalog campaigns with an instant form destination. We are a B2C lead-gen focused advertiser so this is super important to us and we would likely have media spend of $100k+ /month on these campaigns. They are adding new features weekly, so hopefully this will come soon! Smartly's image template editor is not as robust as other dynamic image editors we've used in the past like creatomate. Particularly around font auto-sizing and dynamic image layer alignment. Still super powerful and we make it work, but sometimes have to make some small design concessions or use conditional rendering workarounds. Hopefully Smartly's product team can look at Creatomate's editor and implement some of their features :) **What problems is Smartly solving and how is that benefiting you?** Automating campaign creation and management - ability to launch hundreds of localized ads in seconds, in what previously would take days or even weeks. We looked into other ad automation platforms like Hunch, but they did not have as robust of a feature set as Smartly. Omni-channel - ability to launch campaigns across multiple channels - Facebook, Instagram, TikTok, Snapchat, Pinterest, and Google! Creative customization - using image and video templates to create ads at scale. We looked into other platforms like Marpipe for catalog enrichment, but Smartly does this and more! Super robust reporting - allowing us to keep a super close pulse on the performance of our campaigns. Plus it saves us money from our prior Looker Studio Supermetrics subscriptions. ### 3. Its a Smart way of doing business **Rating:** 4.0/5.0 stars **Reviewed by:** Smith D. | Head, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Smartly?** How easy it is to use and deploy, I would recommend it to very one **What do you dislike about Smartly?** nothing may be they can work more on the UI and fix it asap **What problems is Smartly solving and how is that benefiting you?** It is solving top-line and bottom line ### 4. Smartly Review **Rating:** 4.5/5.0 stars **Reviewed by:** Enrique P. | Performance Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2022 **What do you like best about Smartly?** The number of options it offers. How it allows us to go one step further than BM and how it perfectly complements the needs of users. In my opinion, it is a necessary option if the client has a very high volume of campaigns or markets with which to work. **What do you dislike about Smartly?** He does not always have the required fluency and there have been certain moments where he has been caught. There are certain functionalities that it cannot offer yet. The connection with other social networks (not FB) is still under development. **Recommendations to others considering Smartly:** Assess well before deciding to use. **What problems is Smartly solving and how is that benefiting you?** We have been able to handle large volumes of creatives, trafficking them through smartly, as well as improving the pieces thanks to the creative options. It has saved us time when assembling and has allowed us to focus on optimization. ### 5. very useful for time efficiency and optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed S. | Digital Performance Manager/Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** The power of saving time when uploading tens of creatives to Facebook the ability to adjust bids for signals that Facebook doesn't even show Beneficial and resourceful support **What do you dislike about Smartly?** More comprehensive Help articles / knowledge database would save more time to provide instructions on how to work with sheets of creatives upload **Recommendations to others considering Smartly:** Worth the investment **What problems is Smartly solving and how is that benefiting you?** Social media optimization Uploading creatives Offline conversions attribution ### 6. Not just a tool, also strategic partners **Rating:** 4.5/5.0 stars **Reviewed by:** Burton M. | Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Smartly?** Smartly is more than just a tool to manage and report on your social media campaigns. They are also a strategic partner to your business or agency. They have all the industry insights on best practices and think with you on how to improve your account structure and performance of campaigns. The reporting is superb and the creative features are amazing. Also, the ability to connect Google Analytics to your campaign reporting for last-click performance is a huge quality of life improvement for anyone working in performance marketing. **What do you dislike about Smartly?** The learning curve is quite steep. I would recommend hiring a specialist for the onboarding period in order to educate your team and to make the test period a success. **Recommendations to others considering Smartly:** Hire an onboarding specialist **What problems is Smartly solving and how is that benefiting you?** - From the worst performance of the year (after iOS14) to the best. - Educating the team to become social experts - Having far better insights on performance due to reporting ### 7. Best in class for SoMe automation, scaling and creative management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Smartly?** Automation features, tools for collaboration and easy-to-use creative tools for image as well as video ads. **What do you dislike about Smartly?** Price model is quite heavy, as is the learning curve. They are in the process of adding more channels but the integration of automation features is not quite 100% yet. For Facebook, they are best in class though. **What problems is Smartly solving and how is that benefiting you?** Automation and scaling is the nr 1 feature. Creating huge and complex campaigns in minutes after having set up a template campaign. Lots of assets? No problem with Smartly. Incredible flexibility to quickly and easily switch out all materials in a complex campaign. Also, incredible flexibility when working with image and video templates. Tools that you will learn to master in an hour or even less! ### 8. Very helpful for managing Facebook campaigns at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Taha R. | App Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Smartly?** It makes campaign management and testing very easy. The creative optimization capabilities are excellent, especially for DPA campaigns. And there chat support is simply the best **What do you dislike about Smartly?** Not much to dislike, honestly. Sometimes during peak season, it becomes a bit slow. Also, sometimes bugs appear with the Facebook API, which causes problems **What problems is Smartly solving and how is that benefiting you?** -Creative functionalities, especially in DPA campaigns -Simpler campaign management process -A/B test -Personalization through Automated Ads ### 9. Good program, quite glitchy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The functionality of automated ads and additional optimization strategies are lovely. The support team is very fast and helpful, something that too many people don't understand until they deal with Facebook support. **What do you dislike about Smartly?** It's a very glitchy program, there tend to be many errors without explanation and we consistently have to troubleshoot. When a feed reprocess fails, sometimes the explanation is complete jargon and illegible. I also tend to find the UI rather clunky and I think it could be designed in a more user friendly flow. **What problems is Smartly solving and how is that benefiting you?** We can make so many ad variants in so little time because of the automated ads feed. Our clients look to have Facebook optimize, but Smartly's ad rotation is far superior and it allows us to publish 20+ ads, but only have 5-6 in rotation. In addition, the use of making video templates is extremely valuable, we love making new ad concepts and variants quickly. ### 10. Great tool and excellent customer support. Makes my live easy :) **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | UA and ASO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Bulk and being able to make lots of changes quickly. Easy to check stats on pivot table. Excellent customer support. Easy to reach. Accessible to ad new groups and ads. I'd never go back to use Facebook Manager again. My Facebook campaign performance has increased since I started optimizing using smarly. **What do you dislike about Smartly?** Pivot table is still kind of slow and not so friendly to use, but it's getting better. The team makes a great offer upgrading the product and coming up with new updates. We have meetings every two weeks to be updated regarding the product and the new features. Sometimes you can find bugs when uploading new ads and its annoying because we can waste a lot of time.. **Recommendations to others considering Smartly:** Go for it. It is worth the time saved managing and optimizing. Excellent tool. I love it Try to negotiate your subscription. They are very flexible. It's a tool that worth having. it pays for itself. As an advice, I'd ask for a trial, maybe 2 weeks, and tested without commitments **What problems is Smartly solving and how is that benefiting you?** We are managing lots of Facebook and Snapchat campaigns and lots of ads at the same time. It's way easier with this platform. The customer support is amazing. I can chat with them in real tiome, and they always help me solve my issues with campaigns. The campaign ROI increased +20% since we started using this tool and we have same a lot of time and resources ### 11. Versatile one **Rating:** 4.0/5.0 stars **Reviewed by:** Maciej W. | Social Media Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** Template editor - when I need to adapt creatives to different languages, there is no better tool than smartly :) **What do you dislike about Smartly?** Till now I used mostly template editor. It's great and I really like it but it might include more options similar to adobe tools. Right now some of them are missing, most annoying is that I need to separately open PS to use pippete tool and check color, or externally crop images and upload them again to smartly. Those are minor things which are easy to bypass with external tool but sometimes annoying. **Recommendations to others considering Smartly:** Template creation tool is even better than sales team described it ;) Campaign creation tool is also ok but when we needed to set up first campaign we had 3-4 moments when we weren't sure what to do. Flow is very similar to Facebook's ad panel but still slightly different. We needed to ask a couple of questions on chat. Once you onboard try to ask your rep to set up your first campaign step by step with him during video call. We didn't do it this way and right now we think it would be much more effective. In general tool is helpful and we think it was a good decision to start using it. It might be your choice, especially if you run global campaigns with similar creatives in several markets and you need to adapt master creatives to each local market language. **What problems is Smartly solving and how is that benefiting you?** Creatives adaptation to different languages - that's the biggest pain that we had and right now Smartly helps us save a lot of time here. Even adobe tools are not as helpful as smartly. ### 12. Very Capable Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The real power of Smartly lies in it's "back end" abilities to create dynamic, targeted ads with minimal building. My experience with it, however, is mostly "front end," meaning that I use it to design templates, so my view of Smartly is more as a tool along the lines of Photoshop/After Effects. In this regard, Smartly is surprisingly capable as a layout/motion graphics tool. Of course it is a limited incarnation of the Adobe products but I have been able to build assets with an unexpected amount of control over the elements. I am also able to deliver templates to teammates who are able to modify them to their specific uses without having extensive knowledge of the more complex, traditional tools. This is a credit to Smartly's relative ease of use. **What do you dislike about Smartly?** To answer this question I fired up Smartly to see what stuck out as a deficiency but nothing lept out for me. If I had a wish list I would like to see some improvements around the motion transitions. There is a great, basic set in place but control over them is quite limited (no F-curve for example). Another improvement could be around masking. As it is, I am forced to use square shapes to conceal items and to control where they are revealed and this gets to be difficult when organizing layers. **Recommendations to others considering Smartly:** As a designer/content creator do not be afraid of using this platform. It is easy to learn and is capable of handling most of your desired outcomes. **What problems is Smartly solving and how is that benefiting you?** Again, as a visual designer, I already have tools to accomplish the things I do in Smartly but it allows me to do them at scale. I can build a single template that can be used to showcase our entire catalog, saving an unthinkable amount of time. ### 13. Excellent application!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Smartly?** It's versatility--you can automate creative to not only run through campaigns, but you can use it to develop winning dynamic creative that removes a lot of the headaches of traditional development. **What do you dislike about Smartly?** Nothing really, I would say if I had to say something, it would be a better NLE system for video, it's a little limited but does the job for now. It could have more effects. **What problems is Smartly solving and how is that benefiting you?** Again, the problems we have solved are creating a massive amount of scalable, dynamic creative with little to no effort proportionately speaking. It's truly a game-changer. ### 14. Incredible User Experience and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Laura D. | Senior Paid Social Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The 24/5 support chat is undoubtedly Smartly's best feature. To have hundreds of specialists available online and ready to help you with anything from campaign set-up to API use cases is completely unique. Organisations that don't use Smartly are really missing out on this expert knowledge! **What do you dislike about Smartly?** There's very little I dislike about Smartly. Occasionally there might be a delay in making certain features available that are already accessible in Ads Manager, but the team is quick to ensure minimal disruption. **Recommendations to others considering Smartly:** Definitely go for it. I couldn't imagine having to work without Smartly now. **What problems is Smartly solving and how is that benefiting you?** We use Smartly to streamline the process for creating localized assets at scale. By using a combination of Smartly video templates and automated ads campaigns, we have been able to save hours of work within the Paid Social and Creative Studio teams. ### 15. Campaign Builder **Rating:** 4.0/5.0 stars **Reviewed by:** Chaitanya D. | Analyst - Biddable Media, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Ability to find all the social media campaigns on one platform **What do you dislike about Smartly?** The sync of Facebook with Smartly API sometimes takes time, and as a result, the work gets delayed. The occasional bugs are difficult to deal with. **Recommendations to others considering Smartly:** Smartly.io is a tool that's been very handy to build campaigns across platforms, has also made campaign management a much simpler process. The additional features of the campaign spend pool and optimization features based on the campaign's performance are a huge plus. The rich UX of the platform and the intuitive layout also help the user adapt quickly from the native platform to switch to smartly.io. **What problems is Smartly solving and how is that benefiting you?** Bulk QAs are now much easier. With many accounts, building the campaigns is much easier. The ability to handle all the campaigns on one platform is a boon! ### 16. Ad Ranking is a Game Changer **Rating:** 4.0/5.0 stars **Reviewed by:** George G. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** The interface is really intuitive compared to any other platform I've used - it's so much easier to change and schedule multiple ads. My clients also really like the custom template feature for dynamic retargeting ads and usually witness improved results when using them. **What do you dislike about Smartly?** I'm not a massive fan of the triggers section - the on and off areas don't seem to make any sense as functionally they offer the same options. I also find it frustrating that the only to add ads to dynamic campaigns is manually through the campaigns, unlike the static ads, which can be added simultaneously through the campaign view. **What problems is Smartly solving and how is that benefiting you?** I find scaling for clients with Smartly really easy, budget and bid manipulation makes it easy to scale clients. ### 17. Shane Lee Smartly Review - Afterpay **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Smartly?** I like Smartlys support the most. The 24/5 chat that I can always find available. Answers are always very quick to come by **What do you dislike about Smartly?** The learning curve is pretty significant. Additionally, it'd be tough to learn how to create _helpful_ pivots without a lot of knowledge in setting up a columns **What problems is Smartly solving and how is that benefiting you?** Smartly makes campaign creation a lot faster. It saves time and makes it easier to find meaningful data from the campaign ### 18. Why Smartly made paid social campaigns way easier than usual? **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Smartly?** The support received from Smartly team is convenient and helpful whenever we face any issue while setting up campaigns. Further, we are able to track performance on different levels, monitor spend and also build custom reports and share amazing previews for creatives; along with the auto-optimization option for creative and constant recommendations to have a healthy and successful campaign. **What do you dislike about Smartly?** What I might dislike about Smartly is missing some features that can even facilitate the process for the campaign creation or becoming more creative while creating ads. Moreover, having training on the updates happening on the platform is important in order to be able to be up to date and build more successful campaigns. **Recommendations to others considering Smartly:** one of their main requirements for a platform that is to be practical, simple, and easy to use and through Smartly, was able to find the easiest way to build my campaigns, simple way to pull reports and track performance and also practically build my own creatives. **What problems is Smartly solving and how is that benefiting you?** Recently with the iOS 14 update, Smartly team was super supportive in fixing any issues we had faced after these changes, and they made sure that we make all the changes required to not miss any tracking opportunity. Further, Smartly team as well was super helpful in case we faced any issue while building a campaign, investigating any error related to creatives or audience sets, which made the campaign creation process way easier than using Facebook ads manager. ### 19. Amazing Tool - Facebook Ads Manager 3.0 **Rating:** 4.5/5.0 stars **Reviewed by:** Douglas M. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** You can optimise campaigns so much quicker and view data and creative performance with ease. I also love the creative overlay tools that make our dynamic ads a lot more eye-catching than any of our competition. **What do you dislike about Smartly?** Sometimes there are still things that can only be done on Facebook Ads manager like pinning products in videos to the catalogue but smartly usually catches up pretty quickly. **What problems is Smartly solving and how is that benefiting you?** We save a lot more time in creative setup and optimisations using smartly as we don't have to export the data to pivot it for analysis. We can do it right in the platform. We can also create and share custom dashboards, so the whole team has really interesting viewpoints that update automatically. ### 20. Smartly.io Graphic Designer's Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Smartly?** Smartly makes the template building process much faster than our in-house template process for Google & Facebook ads. Smartly also allows us to offer carousel ads, which is quite exciting as we could not do this before. **What do you dislike about Smartly?** Unfortunately, Smartly does not offer the same customization abilities as our in-house system does. With our internal system, we create templates by directly editing code which allows for custom stylings such as superscripted cents, custom badges, and custom prices. For example, if the price is "Buy One Get One" and the retailer wants "Buy" and "Get" to be red, we can internally customize the code to accommodate that. If I had to recommend something that would hugely help my team, it would be to implement responsive padding and/or inline editing. Responsive Padding Example: Right now if I want to superscript the cents within a price, I would need to separate dollars and cents into two different text boxes. The problem here is if the price changes from $20.99 to $2.99, the cents text box does not read the dollar text box width, and a significant gap is left behind. Inline Padding Example: Another option to fix the above scenario would be introducing inline styling, allowing certain elements within the same text box to be edited (or in the above example, superscripted). Perhaps a way of doing this would be to implement conditional formatting inside the same text box. **What problems is Smartly solving and how is that benefiting you?** Smartly has allowed us to get through the template creation process faster, as the interface is design-oriented and no code editing is required. It also allows us to create templates to duplicate into different campaigns, which saves even more time in creative setup. ### 21. Smartly, a much needed tool for advertisers in the changing digital age. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The optimization options like ad rotation is ideal to use, as well as the software support is truly unmatched. The ease to make duplicate assets within each campaign is helpful as well when we need to load new items in a crunch. Their team also stays on top of changes in the field and provides solutions ahead of the curve, like the most recent updates to IOS 14. **What do you dislike about Smartly?** Its great with most platforms like Facebook however waiting for advancements in others like Snapchat. More platforms having better optimization features like budget pooling for Snapchat would be helpful as we expand away from Facebook. Additionally sometimes when syncing new ads with the platform, there can by some new errors that show marcos which eventually goes away but can be misleading to new users. **Recommendations to others considering Smartly:** Ensure to utilize and set up the ads feed when able for ultimate ease with your campaigns! Additionally, loop in your smartly team early for helpful tips throughout your campaign to have them help provide the best recommendations. **What problems is Smartly solving and how is that benefiting you?** Having the ability to optimize daily with our ad volume within our campaigns can be challenging; however, we can overcome the optimization features like ad rotation. Additionally the around the clock support is a helpful partnership as we have rapid response needs. ### 22. An incredible tool to speed up your workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Stefano P. | Paid Social Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** I love the ability of cloning almost anything from an existing campaign, which means being able to deploy campaigns and ad sets/ads variations much faster than ads manager. **What do you dislike about Smartly?** the reporting view has a steeper learning curve than I wish. I always feel I need to constantly tweak it to display data the way I want **Recommendations to others considering Smartly:** Would recommend for advertisers with creatives in mind and with need to deploy a big number of campaigns with subtle variations **What problems is Smartly solving and how is that benefiting you?** Smartly helps me launching campaigns much more quickly and managing campaigns across different ad accounts from the same screen. Its image template editor is also much more useful than what is available today with Ads Manager ### 23. Creative products make it a unique player in the market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Creative products make it a time saver for easy projects such as badge layering, adding tags for creative performance. Ease of creating campaigns and managing campaigns. performance management is super easy. Onboarding new hires on the platform is easy. The 24x7 customer support is helpful and makes it easy for troubleshooting and learning more about the platform and campaigns. **What do you dislike about Smartly?** UI can be improved. Processing time for tasks is hampered if one tries to use the UI too much. UI is prone to crashing. In complex tasks - one can find bugs in the products and unfortunately none of them have been solved since it wasn't on the product radar for the company. **Recommendations to others considering Smartly:** Creative management product is one of the best in the market - best for running social campaigns **What problems is Smartly solving and how is that benefiting you?** Creative iterations - using smartly products. Faster testing of creatives - analyzing creative performance ### 24. It is a very friendly tool, meets all needs and optimizes times **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Smartly?** Easy way to create campaigns and that can be done in volume **What do you dislike about Smartly?** Sometimes support becomes very confusing since a lot of people who care for you in the same case change **Recommendations to others considering Smartly:** That the support has a follow-up and not change so many people. In general they are very good and always solve the problem **What problems is Smartly solving and how is that benefiting you?** Good times, things can be done in volume, the platform is very friendly ### 25. Most of the features are very helpful, but few of them work in an annoying way **Rating:** 4.5/5.0 stars **Reviewed by:** Olena K. | Performance Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Smartly?** The stop-loss feature is just great and very helpful. **What do you dislike about Smartly?** The most annoying part for me is the inconvenient way of adding new ads to the ad sets. It would be great if you can open the ad which is currently running, press "Edit creative," and after that can add a new creative (like it is when you're adding new ads to the newly created ad set). **What problems is Smartly solving and how is that benefiting you?** The possibility of the Catalog ads and its setup helps me to increase the variety and relevant visibility of the ads ### 26. Smartly Is Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** I like best the chat support. Smartly chat support is the best I've ever tried, and I complain to companies a lot! It's always thorough and they get to the bottom of whatever feature or issue I'm asking about. I've never left a chat without having the problem solved. **What do you dislike about Smartly?** I'm not wild about the graphic design. I think also the move toward putting everything in pivots has made the tool a bit confusing and large. **Recommendations to others considering Smartly:** The advanced optimization, creative support and innovation from Smartly is second to none. **What problems is Smartly solving and how is that benefiting you?** We use it for global Facebook management. The benefits are all. All the things. Every marketing success we present to our leadership has been touched in someway by Smartly. ### 27. Best FMP for scaling **Rating:** 5.0/5.0 stars **Reviewed by:** Ioan P. | Display Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** Smartly.io helped us scale our campaigns by allowing us to build personalized videos at scale. With this, we saved a lot of time and resources that would have gone into the production of videos. **What do you dislike about Smartly?** I do not have something that I dislike in Smartly. **Recommendations to others considering Smartly:** I recommend Smartly.io to any company that would like to run their campaigns at scale using minimum resources. **What problems is Smartly solving and how is that benefiting you?** Automation of video creative production. Automation of campaign creation and campaign management. ### 28. Strongly recommend Smartly as an optimisation tool to run your Facebook campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Megha V. | Performance marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Optimisation features Placement bid limit, Ad rotation, Triggers, Graphical representation feature, Ad ranking view **What do you dislike about Smartly?** No direct ad level data (all campaigns ad together), Pricing for small business **What problems is Smartly solving and how is that benefiting you?** Placement optimisation - Audience network is the most excluded placement with smartly we are ustiluing this placement to generate good ROAS Ad Rotation - Ad saturation is the most repetitive problem for Facebook advertising. Creatives need to be refreshed often which can be easily solved using smartly ### 29. Amazing product for infinite marketing opportunities in seconds! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Smartly is a great intuitive platform that allows for me to seamlessly create hundreds of marketing ads just at my fingertips. They are fully integrated with Facebook and are always making sure to integrate with all their new products and features. Smartly also has a great customer support feature making setup and troubleshooting super easy. **What do you dislike about Smartly?** They need more integrations with other paid media channels. Currently they only have integrations with Facebook and Snapchat. I know they are working on others. **What problems is Smartly solving and how is that benefiting you?** Building ads efficiently and being able to create a variety of ads to tailor to each persona. I have been able to save time on building creatives one by one. ### 30. User Friendly Solution with Innovative Possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** The creative possibilities and performance optimization possibilities within the platform. Budget pooling, image templates as just some examples of features that have helped our account grow. **What do you dislike about Smartly?** So far there isn't much I dislike about the platform, it's only helped us improve our social accounts. **Recommendations to others considering Smartly:** To use the smartly platform chat whenever you have a question. They're so helpful and it saves a lot of time trying to dig up the answers. **What problems is Smartly solving and how is that benefiting you?** We've been adding creative variations to dynamic ads. Video optimizations with there video template platform. Spend across different campaigns solved by using budget pools. ### 31. Useful for bulk changes and multiple creatives management **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea B. | Online marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The new smartly feed feature allows to create campaigns in multiple languages for multiple countries, and edit them easily. **What do you dislike about Smartly?** Bugs and glitches are too frequent, the consequence is low quality in campaigns **What problems is Smartly solving and how is that benefiting you?** I'm managing campaigns for 20 markets, Smartly allows me to create templates and bulk changes to set up a high volume of valuable campaigns ### 32. Smartly **Rating:** 4.5/5.0 stars **Reviewed by:** Sofia V. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Managing a lot of campaigns very easily. It allow us to manage many countries and test things very easily. It is great for the design team to be with us. **What do you dislike about Smartly?** Our operations being too complex result in a lot of errors, connection to many partners is difficult. **What problems is Smartly solving and how is that benefiting you?** We solved targeting and uploading creatives problems ### 33. Smartly Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Automation and optimization features that improve campaign results and the customer support function. **What do you dislike about Smartly?** Smartly can improve the creative creation tool to allow designers to adopt Smartly beyond creating creatives for paid social. **Recommendations to others considering Smartly:** Review your internal paid social strategy and operations, including design to make full use of the platform. **What problems is Smartly solving and how is that benefiting you?** - PBA: Reduction of optimization time - Automated Ads: Cross team integration and reduction of campaign setup sometimes - Automated Post Boosting: Cross team integration and reduction of campaign setup sometimes - Creative templates for static and video ### 34. Smartly experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Smartly?** I like the Smartly interface, customer support, and how the campaigns are managed without any human input. **What do you dislike about Smartly?** It is a platform that is constantly causing problems regarding permissions, bugs, and it requires so many clicks taking just too long to push a campaign. **Recommendations to others considering Smartly:** Smartly is a good campaign management tool, however, the setup is pretty painful. I really dislike when I have to set up a campaign here. **What problems is Smartly solving and how is that benefiting you?** Customer service is quite fast and supportive, the team is really great! ### 35. Smartly is amazing to create a strategy on an international context. Perfect to manage ! **Rating:** 5.0/5.0 stars **Reviewed by:** Elise R. | Responsable marketing digital , Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** It's possible to copy paste an entire campaign from an account to another one, also the support team is amazing ! **What do you dislike about Smartly?** some bug sometimes, but it's to improve the website **Recommendations to others considering Smartly:** Really great complete tool, also for design creation **What problems is Smartly solving and how is that benefiting you?** manage the campaigns with differents countries / langage ### 36. A great platform for building and maintaining high yield ROAS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The interface makes it easy to clearly determine the drivers of performance and to address delivery issues or concerns. **What do you dislike about Smartly?** It would be great to see Learning Phase notifications within Smartly, since the Learning Phase is so important to delivery and overall campaign performance. **Recommendations to others considering Smartly:** Every second you spend not using Smartly is a second that you are missing out on key optimization features. **What problems is Smartly solving and how is that benefiting you?** The problems being solved are related to campaign performance. We are able to increase performance of campaigns by utilizing Smartly's features. ### 37. Very satisfied with smartly features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Smartly?** Image & video templates Optimization Strategies features Pivot tables Realy satisfied with our Customer Success Market Lead Burcu, she is very kind and helpful. **What do you dislike about Smartly?** Some errors take a long time to get solved. For example, creatives getting duplicated when creating new ads, we've mentioned this error in Chat couple of months ago, **What problems is Smartly solving and how is that benefiting you?** With templates, we have been able to differentiate from other competitors. Reporting export feature helps us saving time. Pivot tables are very useful. ### 38. professionally satisfying both in terms of UI and live support **Rating:** 4.0/5.0 stars **Reviewed by:** Stefano R. | media activation manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Smartly?** The support chat is a great addition to an already comprehensive support section **What do you dislike about Smartly?** Some UI features are not very intuitive especially in the audience creation **What problems is Smartly solving and how is that benefiting you?** Smartly is helping me run campaigns on different social networking platforms for high end clients ### 39. Amazing Software, once you get the hang of things **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** I love the option to be able build from a feed. **What do you dislike about Smartly?** The Learning Curve. It takes months of using the program to really get the hang of things. Most of the error codes don't outright tell you what went wrong so it takes a lot of investigating to fix a seemingly simple issue. **What problems is Smartly solving and how is that benefiting you?** Saving time in building social ads. We used to spend tons of time building each ad individually, now it can be made from a feed. ### 40. One of those tools you wish you tried before **Rating:** 5.0/5.0 stars **Reviewed by:** Alex F. | Digital Designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The easy of building and editing templates **What do you dislike about Smartly?** Can't edit audio (yet). It woukd be very helpful to be able to commit simple edits to tracks length, fadein/out **What problems is Smartly solving and how is that benefiting you?** Streamline the most basic animation outputs/channels and having more time for custom creative ### 41. Smartest solution for all the campaign management needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** The ability to pull in ad elements like Copy, Headline, Description etc. from a feed. Thus, reducing the manual effort to change the ad elements manually one by one **What do you dislike about Smartly?** Sometimes the Smartly interface shows different URLs from the Facebook interface. This is due to a small bug. **What problems is Smartly solving and how is that benefiting you?** Easy campaign management. Just have to upload all the details on an excel feed and Smartly automatically populate all the ad elements and put together the ad for us. ### 42. Crucial for optimising our marketing campaings. **Rating:** 4.5/5.0 stars **Reviewed by:** Slaton S. | Chief Marketing Officer, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Smartly?** Just how easy and fast I can see from the outcomes of the campaigns. it is good to check the audience of mine and make certain It is alright in the summary. It's great for me to easily access the findings of a conference as well as to always find the info I will need on the screen of mine. I also enjoy seeing the sneak peek of small ads, in order that they can find easily as well as know what type is most effective. **What do you dislike about Smartly?** Maybe put in completely into USD, since I cannot see the entire outcomes of different accounts with many different currencies? Additionally, I can certainly say it will take time for an advertisement preview to load. **Recommendations to others considering Smartly:** And so much simpler and much easier to see and analyse information than Facebook. We are able to include all of our creative stuff quickly with automated advertisements and make modifications on a regular basis. **What problems is Smartly solving and how is that benefiting you?** It's very cool to monitor report efficiency very easily in case I have to measure quickly or perhaps analysis of just how the campaigns of mine can be streamlined and to produce guides for my automatic campaigns. In analysis and design, I shortened the times of mine. The design Team has discovered the way to work with the promotions of ours, vendors and prices to produce new and nice templates, so we are able to make lots of ads with no spending lots of time there. This must be of help that is great in order to us in the entire performance of the campaigns and also to include the partners of ours in ads and not simply the best. ### 43. Great tool, great support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Smartly?** I like how easy is to create a campaign comparing with the Facebook interface. One important area is that smartly is constantly working in developing products that contribute to the automatization campaigns upload. **What do you dislike about Smartly?** sometimes you encounter a lot of bugs that can delay your daily work **What problems is Smartly solving and how is that benefiting you?** Automatization of campaign upload, mostly thanks to the automated ads and the optimization rules that help us to keep the campaigns under control. ### 44. New Smartly User Review **Rating:** 4.0/5.0 stars **Reviewed by:** Sean F. | Paid Social Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** Clean and easy to use interface along with cool creative template/iteration tools. Lots of tools to explore in terms of creative optimization and scaling. There are lots of things for us to test to enhance our Facebook creative and also to help streamline our uploading and iterative processes. We're still exploring and learning how the tool can be used. The team is also very helpful in brainstorming strategies and analyzing results to help drive the most value possible out of the learning and testing phase of the platform. We're hoping to scale it to our larger sites with more conclusive results. **What do you dislike about Smartly?** Some read-me's are out of date and not all are effective in teaching what the tool is used for. The templates have mixed results so far in testing so its hard to confirm results and scale out to our larger budget sites. Some Smartly only features can cause issues with ads manager and wouldn't be able to cross transfer back. **Recommendations to others considering Smartly:** Definitely a very cool tool and platform to enhance FB marketing campaigns. There's other providers out there but Smartly can do it all and has a very strong team behind them that keeps things up to date and is always at the front in new technologies and FB updates. They continue to invest in their product and that should keep them at the top of the game. **What problems is Smartly solving and how is that benefiting you?** Sales lift using DPA templates and collaboration between brand and performance marketing teams ### 45. Saves time, gives more opportunities for DPAs and analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** It helps me to save time and optimise my campaigns very quickly. Also, the templates for DPAs are a great opportunity to tell a story around dynamic creatives. MMP and Smartly connection is useful in my daily work as well. **What do you dislike about Smartly?** I do not see any downsides. Areas of further development might be more unique features in comparison to Business Manager - targeting, optimization, analytics, etc. **What problems is Smartly solving and how is that benefiting you?** - duplicating creatives across different accounts - standing out with unique creatives, not just showing a plain product in dynamic ads - providing all relevant data in one place (instead of checking several platforms for making a decision) ### 46. Editing video templates in Smartly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Smartly?** Fast and easy way to update copies when creating bulk videos **What do you dislike about Smartly?** Limited animations, linking assets one by one to the feed, errors encountered while editing video templates. **Recommendations to others considering Smartly:** If you're always working on bulk videos (of the same flow), and you need to update just the copies or elements for the other videos, then Smartly.io is a great tool to help you with your needs. **What problems is Smartly solving and how is that benefiting you?** Some glitching videos, limited animations and errors encountered while editing video templates (which we raised already to the team). But I like how easy and quick it is to update copies in the feed for bulk videos ### 47. I've been using smartly to create impactful campaigns without too much hustle **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** I like the interface, the fast customer service, the library, the smartly academy that lets me learn along the way and find answers easily on my questions. **What do you dislike about Smartly?** Previews of collection and carousel ads not working properly, not being able to copy catalog set when creating dynamic ads in ads. **What problems is Smartly solving and how is that benefiting you?** Large sets of campaigns being pushed and monitored without much hustle. ### 48. I use Smartly.io for work as a paid social specialist and it is very helpful to create campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** I like the fact that you can very easily modify/optimize the campaigns and see them very well. **What do you dislike about Smartly?** The downside of Smartly.io is the fact that it is difficult to see clearly all the data when there is a lot. **What problems is Smartly solving and how is that benefiting you?** Smartly.io helps me solve problems about the set up of the campaigns in general, as well as the optimization. ### 49. Smartly helps creating and managing social campaigns a lot easier. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** The user-friendly interface and the chat support **What do you dislike about Smartly?** Some features disappearing, like the automatic budget scaling and possibility to use static image templates in the campaign creation. **What problems is Smartly solving and how is that benefiting you?** Campaign creating is quicker and easier, we are able to have a s2s integration with our tracking tool, we can create images and videos in the tool. ### 50. Great and powerful tool, however functionalities for platforms besides Facebook/Instagram limited **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Great automation functionalities, especially for larger scale realizations. Creative and video editing capabilities are very sophisticated. **What do you dislike about Smartly?** Several campaign creation processes feel 1:1 a replication of what is provided on native interfaces. Functionalities for additional platforms outside FB/IG are lacking. **What problems is Smartly solving and how is that benefiting you?** Multi-channel campaigns, aggregated controlling, dynamic templates for creative enhancement. ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+09%3A57%3A53+-0500&secure%5Bsession_id%5D=a22eace2-ff7b-4457-8e05-ffdda7409cf6&secure%5Btoken%5D=e9dae32ffca40f4594775589a829f2b8703524d387511af769ec90fed05e132c&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (783 reviews)