# Top 10 Fluency Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 307 If you are considering Fluency, you may also want to investigate similar alternatives or competitors to find the best solution. Other important factors to consider when researching alternatives to Fluency include customer service and performance. The best overall Fluency alternative is Smartly. Other similar apps like Fluency are Google Ads, AdRoll, Skai, and Celtra. Fluency alternatives can be found in [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising). ## Best Paid & Free Alternatives to Fluency - [Smartly](https://www.g2.com/products/smartly/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) ## Top 10 Alternatives to Fluency Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Fluency stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Health, Wellness and Fitness, and Information Technology and Services, and find the best product for your business. ### 1. [Smartly](https://www.g2.com/products/smartly/reviews) By Smartly.io **Average Rating:** 4.4/5 **Total Reviews:** 475 The best way to automate social media advertising. Reviewers say compared to Fluency, Smartly is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Fluency vs Smartly](https://www.g2.com/compare/fluency-fluency-vs-smartly) **Compare Smartly with other alternatives:** - [Smartly vs Google Ads](https://www.g2.com/compare/google-ads-vs-smartly) - [Smartly vs AdRoll](https://www.g2.com/compare/adroll-vs-smartly) - [Smartly vs Skai](https://www.g2.com/compare/skai-vs-smartly) - [Smartly vs Celtra](https://www.g2.com/compare/celtra-vs-smartly) - [Smartly vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-smartly) - [Smartly vs StackAdapt](https://www.g2.com/compare/smartly-vs-stackadapt) - [Smartly vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-smartly) - [Smartly vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-smartly) - [Smartly vs Semrush](https://www.g2.com/compare/semrush-vs-smartly) ### 2. [Google Ads](https://www.g2.com/products/google-ads/reviews) By Google **Average Rating:** 4.3/5 **Total Reviews:** 2,041 Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. Reviewers say compared to Fluency, Google Ads is: - Slower to reach roi - Better at meeting requirements - Easier to set up Categories in common with Fluency: [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) **Compare:** [Fluency vs Google Ads](https://www.g2.com/compare/fluency-fluency-vs-google-ads) **Compare Google Ads with other alternatives:** - [Google Ads vs Smartly](https://www.g2.com/compare/google-ads-vs-smartly) - [Google Ads vs AdRoll](https://www.g2.com/compare/adroll-vs-google-ads) - [Google Ads vs Skai](https://www.g2.com/compare/google-ads-vs-skai) - [Google Ads vs Celtra](https://www.g2.com/compare/celtra-vs-google-ads) - [Google Ads vs HubSpot Marketing Hub](https://www.g2.com/compare/google-ads-vs-hubspot-marketing-hub) - [Google Ads vs StackAdapt](https://www.g2.com/compare/google-ads-vs-stackadapt) - [Google Ads vs Prisma](https://www.g2.com/compare/google-ads-vs-prisma-mediaocean) - [Google Ads vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-google-ads) - [Google Ads vs Semrush](https://www.g2.com/compare/google-ads-vs-semrush) ### 3. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 787 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Fluency, AdRoll is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Fluency vs AdRoll](https://www.g2.com/compare/adroll-vs-fluency-fluency) **Compare AdRoll with other alternatives:** - [AdRoll vs Smartly](https://www.g2.com/compare/adroll-vs-smartly) - [AdRoll vs Google Ads](https://www.g2.com/compare/adroll-vs-google-ads) - [AdRoll vs Skai](https://www.g2.com/compare/adroll-vs-skai) - [AdRoll vs Celtra](https://www.g2.com/compare/adroll-vs-celtra) - [AdRoll vs HubSpot Marketing Hub](https://www.g2.com/compare/adroll-vs-hubspot-marketing-hub) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [AdRoll vs Semrush](https://www.g2.com/compare/adroll-vs-semrush) ### 4. [Skai](https://www.g2.com/products/skai/reviews) By Skai **Average Rating:** 4.0/5 **Total Reviews:** 297 Skai is a global software platform for brands and agencies looking to manage, automate, and optimize digital advertising at scale across paid search, paid social, retail media, and apps. Reviewers say compared to Fluency, Skai is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Fluency vs Skai](https://www.g2.com/compare/fluency-fluency-vs-skai) **Compare Skai with other alternatives:** - [Skai vs Smartly](https://www.g2.com/compare/skai-vs-smartly) - [Skai vs Google Ads](https://www.g2.com/compare/google-ads-vs-skai) - [Skai vs AdRoll](https://www.g2.com/compare/adroll-vs-skai) - [Skai vs Celtra](https://www.g2.com/compare/celtra-vs-skai) - [Skai vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-skai) - [Skai vs StackAdapt](https://www.g2.com/compare/skai-vs-stackadapt) - [Skai vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Skai vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-skai) - [Skai vs Semrush](https://www.g2.com/compare/semrush-vs-skai) ### 5. [Celtra](https://www.g2.com/products/celtra/reviews) By Celtra **Average Rating:** 4.4/5 **Total Reviews:** 409 Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products. Reviewers say compared to Fluency, Celtra is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Fluency vs Celtra](https://www.g2.com/compare/celtra-vs-fluency-fluency) **Compare Celtra with other alternatives:** - [Celtra vs Smartly](https://www.g2.com/compare/celtra-vs-smartly) - [Celtra vs Google Ads](https://www.g2.com/compare/celtra-vs-google-ads) - [Celtra vs AdRoll](https://www.g2.com/compare/adroll-vs-celtra) - [Celtra vs Skai](https://www.g2.com/compare/celtra-vs-skai) - [Celtra vs HubSpot Marketing Hub](https://www.g2.com/compare/celtra-vs-hubspot-marketing-hub) - [Celtra vs StackAdapt](https://www.g2.com/compare/celtra-vs-stackadapt) - [Celtra vs Prisma](https://www.g2.com/compare/celtra-vs-prisma-mediaocean) - [Celtra vs Facebook for Business](https://www.g2.com/compare/celtra-vs-facebook-for-business) - [Celtra vs Semrush](https://www.g2.com/compare/celtra-vs-semrush) ### 6. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,921 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Fluency, HubSpot Marketing Hub is: - Slower to reach roi - More usable - Easier to set up Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [Fluency vs HubSpot Marketing Hub](https://www.g2.com/compare/fluency-fluency-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Smartly](https://www.g2.com/compare/hubspot-marketing-hub-vs-smartly) - [HubSpot Marketing Hub vs Google Ads](https://www.g2.com/compare/google-ads-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs AdRoll](https://www.g2.com/compare/adroll-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Skai](https://www.g2.com/compare/hubspot-marketing-hub-vs-skai) - [HubSpot Marketing Hub vs Celtra](https://www.g2.com/compare/celtra-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs StackAdapt](https://www.g2.com/compare/hubspot-marketing-hub-vs-stackadapt) - [HubSpot Marketing Hub vs Prisma](https://www.g2.com/compare/hubspot-marketing-hub-vs-prisma-mediaocean) - [HubSpot Marketing Hub vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Semrush](https://www.g2.com/compare/hubspot-marketing-hub-vs-semrush) ### 7. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 898 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Fluency, StackAdapt is: - Easier to set up - More usable - Easier to admin Categories in common with Fluency: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Fluency vs StackAdapt](https://www.g2.com/compare/fluency-fluency-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs Smartly](https://www.g2.com/compare/smartly-vs-stackadapt) - [StackAdapt vs Google Ads](https://www.g2.com/compare/google-ads-vs-stackadapt) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs Skai](https://www.g2.com/compare/skai-vs-stackadapt) - [StackAdapt vs Celtra](https://www.g2.com/compare/celtra-vs-stackadapt) - [StackAdapt vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-stackadapt) - [StackAdapt vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt) - [StackAdapt vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-stackadapt) - [StackAdapt vs Semrush](https://www.g2.com/compare/semrush-vs-stackadapt) ### 8. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) By Mediaocean **Average Rating:** 4.0/5 **Total Reviews:** 437 Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information. Reviewers say compared to Fluency, Prisma is: - Easier to set up - More usable - Easier to admin Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) **Compare:** [Fluency vs Prisma](https://www.g2.com/compare/fluency-fluency-vs-prisma-mediaocean) **Compare Prisma with other alternatives:** - [Prisma vs Smartly](https://www.g2.com/compare/prisma-mediaocean-vs-smartly) - [Prisma vs Google Ads](https://www.g2.com/compare/google-ads-vs-prisma-mediaocean) - [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [Prisma vs Skai](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Prisma vs Celtra](https://www.g2.com/compare/celtra-vs-prisma-mediaocean) - [Prisma vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-prisma-mediaocean) - [Prisma vs StackAdapt](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt) - [Prisma vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Prisma vs Semrush](https://www.g2.com/compare/prisma-mediaocean-vs-semrush) ### 9. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) By Meta Platforms, Inc **Average Rating:** 4.2/5 **Total Reviews:** 1,457 Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to Fluency, Facebook for Business is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Fluency vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-fluency-fluency) **Compare Facebook for Business with other alternatives:** - [Facebook for Business vs Smartly](https://www.g2.com/compare/facebook-for-business-vs-smartly) - [Facebook for Business vs Google Ads](https://www.g2.com/compare/facebook-for-business-vs-google-ads) - [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [Facebook for Business vs Skai](https://www.g2.com/compare/facebook-for-business-vs-skai) - [Facebook for Business vs Celtra](https://www.g2.com/compare/celtra-vs-facebook-for-business) - [Facebook for Business vs HubSpot Marketing Hub](https://www.g2.com/compare/facebook-for-business-vs-hubspot-marketing-hub) - [Facebook for Business vs StackAdapt](https://www.g2.com/compare/facebook-for-business-vs-stackadapt) - [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Facebook for Business vs Semrush](https://www.g2.com/compare/facebook-for-business-vs-semrush) ### 10. [Semrush](https://www.g2.com/products/semrush/reviews) By Adobe **Average Rating:** 4.4/5 **Total Reviews:** 4,028 Online Visibility and Content Marketing SaaS Platform Reviewers say compared to Fluency, Semrush is: - Slower to reach roi - Easier to set up - More usable Categories in common with Fluency: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [Fluency vs Semrush](https://www.g2.com/compare/fluency-fluency-vs-semrush) **Compare Semrush with other alternatives:** - [Semrush vs Smartly](https://www.g2.com/compare/semrush-vs-smartly) - [Semrush vs Google Ads](https://www.g2.com/compare/google-ads-vs-semrush) - [Semrush vs AdRoll](https://www.g2.com/compare/adroll-vs-semrush) - [Semrush vs Skai](https://www.g2.com/compare/semrush-vs-skai) - [Semrush vs Celtra](https://www.g2.com/compare/celtra-vs-semrush) - [Semrush vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-semrush) - [Semrush vs StackAdapt](https://www.g2.com/compare/semrush-vs-stackadapt) - [Semrush vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-semrush) - [Semrush vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-semrush) --- ## Fluency Alternatives FAQs ### How does Fluency compare to Marin Software? According to G2 data, [Fluency](https://www.g2.com/products/fluency-fluency/reviews) holds a higher average rating of 4.4 out of 5 based on 260 reviews, compared to [Marin Software](https://www.g2.com/products/marin-software/reviews) which has a 3.8 average rating from 453 reviews. Fluency leads Marin Software by 0.9 points in Better at Support (9.1 vs 7.7) and by 1.1 points in Easier to Do Business With (9.1 vs 8.0). Marin Software slightly outperforms Fluency by 0.1 points in More Usable (7.6 vs 7.5) and is tied in Easier to Set Up (7.1 each) and Easier to Admin (7.8 vs 7.9). Fluency is favored for its extensive positive sentiment around ease of use (89 mentions), efficiency (61 mentions), budget management (56 mentions), campaign management (56 mentions), and customer support (50 mentions). Conversely, Fluency's cons include a learning curve (38 mentions), software bugs (28 mentions), and complexity (17 mentions). Overall, Fluency demonstrates stronger user satisfaction in support, business dealings, and automation capabilities, while Marin Software shows marginal advantages in usability. ### What are the best alternatives to Fluency? The best alternatives to Fluency include [Marin Software](https://www.g2.com/products/marin-software/reviews) (3.8/5 with 453 reviews), [Smartly](https://www.g2.com/products/smartly/reviews) (4.4/5 with 468 reviews), [AdRoll](https://www.g2.com/products/adroll/reviews) (4.1/5 with 776 reviews), and [Google Ads](https://www.g2.com/products/google-ads/reviews) (4.3/5 with 2038 reviews). These platforms offer strong campaign management, automation, and multi-channel advertising capabilities. Smartly excels in ease of use, creative automation, and customer support, while Marin Software provides robust cross-channel campaign management and advanced bidding algorithms. AdRoll is noted for its retargeting capabilities and user-friendly interface, and Google Ads offers precise targeting, extensive reach, and comprehensive analytics. ### What features do alternatives offer that Fluency does not? Fluency lacks some integrations with certain advertising platforms such as StackAdapt and TikTok, and does not support bulk updates for sitelinks or frequency metric reporting in Data Explorer. It also has limited creative tools within the platform and some users report challenges with blueprint customization and campaign pacing settings. Additionally, Fluency's UI and notification system could be more intuitive and client-facing, and there is room for improvement in reporting depth and real-time issue notifications. ### Which Paid Search Advertising tools do reviewers recommend instead of Fluency? Reviewers recommend [Smartly](https://www.g2.com/products/smartly/reviews) for its superior ease of administration, rapid feature rollout, and excellent customer support, making it ideal for social media advertising automation. [Marin Software](https://www.g2.com/products/marin-software/reviews) is favored for its unified platform managing search, social, and eCommerce advertising with transparent cross-channel insights. [AdRoll](https://www.g2.com/products/adroll/reviews) is recommended for its powerful retargeting tools, ease of setup, and AI-driven personalization for e-commerce growth. [Google Ads](https://www.g2.com/products/google-ads/reviews) is endorsed for its precise targeting capabilities, broad audience reach, and integration with Google services, making it a top choice for paid search advertising campaigns. ### Why do users choose Marin Software over Fluency? Users choose [Marin Software](https://www.g2.com/products/marin-software/reviews) over Fluency primarily for its campaign creation flexibility and bid management features, as well as its user interface that facilitates marketing component diversification. Marin Software is noted for its excellent user interface and unique report design capabilities. However, some users find it occasionally challenging to use and note limitations in graphic reporting and platform connectivity speed. The more usable score of 7.6 compared to Fluency's 7.5 reflects these strengths. Marin Software's contract terms may be more rigid, especially for European businesses, which is a consideration for some users. 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