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# Fluency Discussions

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

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