--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 307 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 307 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 307 ## About Fluency Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. (89 reviews) - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. (61 reviews) - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. (56 reviews) - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. (56 reviews) - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. (53 reviews) - Users praise the **top-notch customer support** of Fluency, appreciating the team's availability and responsiveness. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. (38 reviews) - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. (26 reviews) - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. (22 reviews) - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Great Automation for Teams, But Pacing Settings Need Improvement **Rating:** 1.0/5.0 stars **Reviewed by:** Isaac N. | Associate Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** The automation is great when covering for employees that our out of office. It's nice knowing the pacing is set up in that way. I also like how you can group campaigns together. **What do you dislike about Fluency?** The pacing settings are difficult. Google does daily pacing, I wish Fluency would allow daily pacing settings. I think the platform creates a lot more work to keep everything smooth, and errors can go on longer without being detected due to the automation. I think Fluency would also be more helpful for large scale accounts with analysts making changes in platform. I have a bunch of small accounts and I run the campaigns currently without an analyst under me, it is easier for me to just manage in Google Ads. So that part might be a me problem haha! **What problems is Fluency solving and how is that benefiting you?** None, my boss made us upload our accounts. The only two things I can truly think is a benefit is 1.) automation when someone is gone for a week on vacation 2.) if you have a huge account where having everything just run automated is good enough. Outside of that, I think it's easier to do things in Google Ads. - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+15%3A26%3A12+-0500&secure%5Bsession_id%5D=67ce1816-7a0b-416d-8bec-4920125e240e&secure%5Btoken%5D=2b9e28d8fc869613dd3bc98971ee64e130d070f1d615c4d8ac918b9f65f96ca8&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Entrata](https://www.g2.com/products/entrata/reviews) - 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[Workfront](https://www.g2.com/products/workfront/reviews) ## Fluency Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (764 reviews)