--- title: Fluency Reviews meta\_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 307 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 307 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews & Product Details Visit Website Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. * * * Product Website Fluency Seller [Fluency](https://www.g2.com/sellers/fluency) Discussions [Fluency Community](https://www.g2.com/products/fluency-fluency/discuss) Languages Supported English Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/fluency-fluency/pricing) ## Fluency Integrations (23) What do users say about integrations? Verified by Fluency [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon DSP ](https://www.g2.com/products/amazon-amazon-dsp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Basis ](https://www.g2.com/products/basis-basis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Entrata ](https://www.g2.com/products/entrata/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google My Business ](https://www.g2.com/products/google-my-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LOCALACT ](https://www.g2.com/products/localact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Advertising ](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") monday AI Work Platform ](https://www.g2.com/products/monday-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MongoDB ](https://www.g2.com/products/mongodb/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") NinjaCat ](https://www.g2.com/products/ninjacat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") The Trade Desk ](https://www.g2.com/products/the-trade-desk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tiktok ](https://www.g2.com/products/tiktok/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Workfront ](https://www.g2.com/products/workfront/reviews) Show More ![Isaac N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isaac N.") IN Isaac N. Associate Director Mid-Market (51-1000 emp.) 10/24/2025 "Great Automation for Teams, But Pacing Settings Need Improvement" 1/5 What do you like best about Fluency? The automation is great when covering for employees that our out of office. It's nice knowing the pacing is set up in that way. I also like how you can group campaigns together. Review collected by and hosted on G2.com. What do you dislike about Fluency? The pacing settings are difficult. Google does daily pacing, I wish Fluency would allow daily pacing settings. I think the platform creates a lot more work to keep everything smooth, and errors can go on longer without being detected due to the automation. I think Fluency would also be more helpful for large scale accounts with analysts making changes in platform. I have a bunch of small accounts and I run the campaigns currently without an analyst under me, it is easier for me to just manage in Google Ads. So that part might be a me problem haha! Review collected by and hosted on G2.com. What problems is Fluency solving and how is that benefiting you? None, my boss made us upload our accounts. The only two things I can truly think is a benefit is 1.) automation when someone is gone for a week on vacation 2.) if you have a huge account where having everything just run automated is good enough. Outside of that, I think it's easier to do things in Google Ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/fluency-fluency/pricing) Fluency Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads 4.3/5(2,041) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-google-ads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-skai) ##### ##### Fluency Features Platform APIs Notifications Customization Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Reports [ View More Features ](https://www.g2.com/products/fluency-fluency/features) ## Top-Rated Alternatives [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![Google Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ads") Google Ads 4.3/5(2,041) ](https://www.g2.com/products/google-ads/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/fluency-fluency/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Wipro worth it as an Oracle E-Business Suite reseller for a large enterprise implementation, or does Capgemini Services offer more specialized EBS expertise at comparable cost?](https://www.g2.com/discussions/is-wipro-worth-it-as-an-oracle-e-business-suite-reseller-for-a-large-enterprise-implementation-or-does-capgemini-services-offer-more-specialized-ebs-expertise-at-comparable-cost)[Reliable cloud content platforms for creative agencies](https://www.g2.com/discussions/reliable-cloud-content-platforms-for-creative-agencies)[Best operational risk management software for startups](https://www.g2.com/discussions/what-s-the-best-operational-risk-management-software-for-startups) [Best intuitive dam software for easy collaboration](https://www.g2.com/discussions/best-intuitive-dam-software-for-easy-collaboration)[Which cloud-based capital project management systems have the strongest financial controls for a project controls team that needs audit-ready cost reporting without manual reconciliation?](https://www.g2.com/discussions/which-cloud-based-capital-project-management-systems-have-the-strongest-financial-controls-for-a-project-controls-team-that-needs-audit-ready-cost-reporting-without-manual-reconciliation%20)[Pros and Cons Details](https://www.g2.com/products/fluency-fluency/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)