Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Fluency Integrations

(17)

Verified by Fluency

Fluency Media

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

(5)

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The Complete Guide to Data-Powered Advertising

The Executive’s Playbook for Scalable Advertising Operations

The Ultimate Guide to AI and Automation in Digital Advertising

Fluency Reviews (196)

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david m.

Paid Media Strategist

Mid-Market (51-1000 emp.)

7/28/2025

"It does the job and saves a lot of time on little things"

4/5

What do you like best about Fluency?

It does the job and saves a lot of time on little thing. Also, the alerts are very useful Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Sometimes there are glitches, and updates take a while to come through Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

7/28/2025

"What A World of Difference!"

4.5/5

What do you like best about Fluency?

The automation! the duplication! the pacing! the control! Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I feel like some tasks are a little unnecessary complicated. or you can only do certain things in certain "drawers" or sections, and replicating settings is way more complicated to navigate than it needs to be. Review collected by and hosted on G2.com.

Nicole W.

Performance Analyst

Small-Business (50 or fewer emp.)

8/12/2025

"good platform that can be frustrating"

4/5

What do you like best about Fluency?

it is a platform we use daily that has a number of customization features Review collected by and hosted on G2.com.

What do you dislike about Fluency?

can be frustrating to get custom features and tags to work

fluency support isn't always the quicket Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

7/22/2025

"Working with the folks at Fluency is a real pleasure, Ted is the best!"

5/5

What do you like best about Fluency?

Fluency is built in a convenient way to do whatever your business needs with it, which is different than most tools that are built for a specific use case. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I don't think I have anything negative to say at this point. Some random things come up that I am surprised they don't support, but they typically do quickly thereafter. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/21/2025

"Great Platform Especially for Budget Management and Campaign Launching"

4/5

What do you like best about Fluency?

The different automated budget management strategies are a great way to stay on top of your spending, and the settings replicator tool makes campaign launching a breeze. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The UI can be a little clunky and confusing, especially starting out, particularly for daily management tasks like search term mining, and reviewing individual keyword performance. Review collected by and hosted on G2.com.

Miguel B.

Paid Search Specialist

Mid-Market (51-1000 emp.)

10/24/2025

"Budget and Pacing Updates Make This a Standout Tool"

4.5/5

What do you like best about Fluency?

budget and pacing updates strategies are realy helpful Review collected by and hosted on G2.com.

What do you dislike about Fluency?

UI can get realy messy sometimes, its easy to get lost with a lot of things in the screem Review collected by and hosted on G2.com.

Nicole W.

Assistant Analyst

Small-Business (50 or fewer emp.)

7/21/2025

"Good Platform with minor issues"

3.5/5

What do you like best about Fluency?

lots of areas to customize and organized areas Review collected by and hosted on G2.com.

What do you dislike about Fluency?

hard to filter out trim levels for automotive campaigns

issues were we have to contact support, even though pretty quick response for support Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/12/2025

"Fluency Makes Multi-location Management Easier"

5/5

What do you like best about Fluency?

Fluency makes it significantly easier to manage digital marketing campaigns for a large number of independent retailers—nearly 200 in our case. It helps us maintain consistency across accounts while still allowing for the customization to each retailer needs. The platform makes campaign creation easier, reduces manual work, and ensures that updates can be made at scale. It also gives us better visibility into performance and helps us catch issues before they become problems. Overall, Fluency is going to make our team faster, more accurate, and better equipped to support a complex, distributed retail model like Starkey’s. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

One challenge we ran into with Fluency was the onboarding process. The platform doesn’t automatically pull in account details from a Business Manager or MCC, which meant we had to manually collect and input all the necessary information into an ingestion sheet. That process took hours of work across multiple spreadsheets, even though most of the data already existed within the ad accounts. It would be much more efficient if Fluency allowed us to connect to a central account and simply toggle on the campaigns we want to include. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Managing Large-Scale Account Changes Efficiently

Pushes updates (e.g. copy, budgets, URL changes) across 100+ accounts quickly and consistently.

Reducing Manual Work and Human Error

Automates repetitive tasks like campaign builds, ad copy updates, and budget adjustments.

Ensuring Brand Consistency Across Retailers

Maintains cohesive messaging while still allowing for retailer-level customization.

Monitoring Performance Across a Distributed Network

Surfaces trends and outliers across all accounts to support proactive optimizations.

Simplifying Complex Campaign Structures

Standardizes naming conventions, structures, and reporting across search and social platforms. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/12/2025

"This platform has made my job so much easier and more efficient!"

5/5

What do you like best about Fluency?

It gave me more control over my campaigns. I don't have to spend so much time calculating budgets and can focus on helping the campaign perform better. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Took a bit to figure out how to make GLSA work and we are still trying to get it implemented. Review collected by and hosted on G2.com.

Alejandra T.

Team Lead

Mid-Market (51-1000 emp.)

1/27/2025

"Time saver without compromising quality!"

4.5/5

What do you like best about Fluency?

The customer support experience has been top-notch. I believe this has been key to our implementation journey, and now I'm using Fluency every single day. The message of the day report is so handy to know where to start my optimizations and it's easy to create new entities such as new ad groups, ads, and campaigns! Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The implementation has taken a lot of time for us, but I think it's completely worth it. Blueprints are still a big concept I need to wrap my head around, but the customer support has made this so much easier for me! Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Alejandra, thank you for your thoughtful review! We’re so glad to hear that Fluency’s customer support has played such a key role in the implementation process. We completely understand that the implementation process can take time, and we’re really happy to hear that it’s been worth it for you. Blueprints can definitely be a lot to grasp at first, but we’re glad that our support team has helped make that easier. We’re always here to guide you through any part of the platform!

Thanks again for your feedback—we’re excited to continue supporting your success!