--- title: Fluency Reviews meta\_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 307 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 307 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

# Fluency Reviews & Product Details

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Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

* * *

Product Website
Fluency
Seller
[Fluency](https://www.g2.com/sellers/fluency)
Discussions
[Fluency Community](https://www.g2.com/products/fluency-fluency/discuss)
Languages Supported

English

Solution Type

Best-of-Breed

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

3 months

[
View More Pricing Information
](https://www.g2.com/products/fluency-fluency/pricing)

## Fluency Integrations
(23)

What do users say about integrations?

Verified by Fluency

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Amazon Advertising

](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Amazon Advertising

](https://www.g2.com/products/amazon-advertising/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Amazon DSP

](https://www.g2.com/products/amazon-amazon-dsp/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Basis

](https://www.g2.com/products/basis-basis/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Bing Ads

](https://www.g2.com/products/bing-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Entrata

](https://www.g2.com/products/entrata/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google My Business

](https://www.g2.com/products/google-my-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LOCALACT

](https://www.g2.com/products/localact/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta

](https://www.g2.com/products/meta-ai-meta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Advertising

](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

monday AI Work Platform

](https://www.g2.com/products/monday-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MongoDB

](https://www.g2.com/products/mongodb/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

NinjaCat

](https://www.g2.com/products/ninjacat/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Snowflake

](https://www.g2.com/products/snowflake/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

The Trade Desk

](https://www.g2.com/products/the-trade-desk/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tiktok

](https://www.g2.com/products/tiktok/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Workfront

](https://www.g2.com/products/workfront/reviews)

Show More

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
UR

Verified User in Real Estate

Enterprise (\> 1000 emp.)

7/9/2026

"Affordable, but too hands-off—ticket-only support and fragmented dashboard slow us down"

2.5/5

What do you like best about Fluency?

The best thing about Fluency is the cost. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I don't like that the platform feels very hands-off in the sense that I have to manage and implement many of the changes on my own. The clients I work with who have chosen Fluency typically do so because the cost to run SEM is lower compared to competitor vendor rates. However, one thing I appreciate about other SEM vendors is that they review performance with me, proactively share recommendations, and, once we agree on changes, they typically implement those updates on my behalf.

With Fluency, I first have to submit a ticket to connect with the team rather than being able to communicate directly via email. While all of the representatives I have worked with have been helpful, responses often come through individually or separately, which can make the overall conversation and previous recommendations difficult to track.

Additionally, when I agree with a recommendation, Fluency requires me to go into the platform and make the updates myself. I am often juggling multiple priorities at once, so it can be challenging to approve a recommendation and then receive instructions to navigate to several different areas of the platform to implement the change myself.

In many cases, I am not fully familiar with the technical process behind implementing the recommendation, so I spend additional time trying to determine where to go, how to make the change correctly, and whether I have implemented it as intended. This can make what initially seems like a simple optimization much more time-consuming. I would prefer a more hands-on approach where, once a recommendation is reviewed and approved, the Fluency team can implement the agreed-upon changes on my behalf.

I also wish Fluency had one centralized dashboard where everything could be managed and viewed in one place. I would like to be able to access one space where I can navigate the Colab space to adjust budgets, and have a dedicated section to easily review campaign performance. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

SEM campaigns for my communities at a lower cost. Review collected by and hosted on G2.com.

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Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087457/official_response/edit)

Thank you for the candid feedback, while Fluency is a software-as-a-service platform designed to give you direct, automated control rather than a managed agency service, we completely hear your frustration regarding the learning curve and ticket tracking, and we would love to show you how to customize your workspace to bring your CoLab budgets and campaign performance views into a much more centralized dashboard!

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Megan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan D.")
MD

Megan D.

Senior Social Media Analyst

Mid-Market (51-1000 emp.)

4/27/2026

"Smooth Budget Management, But Facebook Ad Filters Need Fixing"

2.5/5

What do you like best about Fluency?

Easily being able to navigate to and from multiple clients. I also like the easy of being able to see all budgets at once and easily being able to make adjustments to them. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

When I switch to the ad level and already have filtered by Facebook, I had to delete the FB filter and re-add it to see the Facebook ads. Also adding creative for carousel cards can be time consuming. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Its saving a lot of time by not having to build out ads manually, it makes onboarding new clients much easier and faster. Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-12697227/official_response/edit)

Hi Megan, thanks for taking the time to share your experience. We're sorry you're experiencing some difficulties... we have not been able to replicate the issue but recommend you get on a call with your AE to show us exactly what you're seeing so we can get to the bottom of it. After we solve the issue, we would appreciate if you took the time to update your review since it sounds like you're experiencing budget management benefits. Thanks!

7/10/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/10/2026

"Meta Budget Limits and a Steep Learning Curve Reduce Fluency’s Efficiency"

2.5/5

What do you like best about Fluency?

Budget management is the most helpful tool. I also like being able to use a Blueprint to push out a mass number of campaigns. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The downside of using Fluency is that we have to work off daily budgets for Meta rather than Lifetime budgets. In my experience, lifetime budgets allow agency's to be able to match planned spend more exactly.

I have spent a lot of time in Ads Manager for many years. I am very familiar with how it works and what is needed to make optimizations. The lack of familiarity and education I have with Fluency on how to complete "hands to keyboard" actions makes it less efficient for my particular use case. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Budget management & mass campaign builds Review collected by and hosted on G2.com.

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Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13090286/official_response/edit)

Thank you for the candid feedback, we're glad our Blueprints and budget tools are helping you launch campaigns at scale! We completely respect your years of experience in Meta Ads Manager and wanted to share that we actually support Meta's 'Lifetime Budgets' under our 'Flighted Budgets' option. We’d love to connect you with our training team for a quick, advanced session to help make your 'hands-to-keyboard' actions feel just as fast and intuitive in Fluency as they do in native Ads Manager.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
UR

Verified User in Real Estate

Mid-Market (51-1000 emp.)

7/9/2026

"Helpful Automation and Solid Support, but Recommendations Miss Underspend Issues"

3/5

What do you like best about Fluency?

When the automation works correctly, it can help relieve a lot of the manual input process and keep track of many accounts. Support is decently thorough as well in their responses. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Some of the recommendations have not been far enough to prevent underspend when certain campaigns of ours were gaining zero impressions. Fluency team still has yet to find an answer. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Managing way more accounts and their budgets than we reasonably could. Allows our department to take on more and manage properties with a leaner team. Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087500/official_response/edit)

We're so glad our automation and budget tools are enabling your lean team to manage and track multiple accounts at scale! While our automated budget recommender adjusts to pacing, it cannot override native delivery issues (like ad disapprovals or low auction bids) that cause zero impressions, but because your organization's partnership with us is structured as a self-service software model, we'd love to help you set up custom zero-impression alerts so you can instantly catch and resolve these native delivery blocks yourself

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/9/2026

"Fluency Review"

2.5/5

What do you like best about Fluency?

Adjusting budgets is very easy in the platform. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

When I make changes to campaigns in the Fluency platform, it takes a long time to push into platform. I don't think MuseAI is particularly helpful when it comes to blueprints. I also wish it was a little bit more intuitive with filters and showing all available selections, or even having multiple conditions like google ads does. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Launching campaigns has been a lot easier, and has been efficient in that aspect. Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087229/official_response/edit)

Hello! We are so glad to hear that launching campaigns has become much quicker and more efficient for you, and we’d love to connect to gather your specific ideas on Google-style multi-condition filtering while working with you to optimize your Blueprint sync speeds

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/4/2025

"New Platform User"

2.5/5

What do you like best about Fluency?

A new platform to use can be exciting to learn more. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I'm still learning how to use the platform so currently no dislikes as of right now. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

I'm not exactly sure as of right now. I'm very new to the platform. It seems to be benefiting in ways relating to social media advertising. Review collected by and hosted on G2.com.

Show More

Response from Mike Lane of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-10797965/official_response/edit)

Thank you for taking the time to share your first impressions of Fluency. Since you’re still in the early stages of learning the platform, we’d encourage you to revisit your rating and feedback once you've had more time to explore Fluency's full range of features. We’re confident that as you get more familiar with it, you'll see even more benefits and capabilities that could help streamline your processes. If you have any questions or need support along the way, feel free to reach out—we’re here to help you every step of the way.

7/9/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/9/2026

"Helpful for Flagging Underperforming Accounts, But Needs Improvement"

2.5/5

What do you like best about Fluency?

I like that it would help us flag accounts that were underperforming and catch issues early on, quickly. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Sometimes the ad accounts would show a higher CPL in fluency when that wasn't the case in ads manager. The data was not always accurate. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Its solves the need for us to check every ad account in depth by showing everything in one place and offering alerts for specific KPIs. It also allows us to have more time to create new graphics and test new features, etc. for our campaigns and clients. Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087418/official_response/edit)

We're so glad our centralized dashboard and custom alerts are saving you from tedious manual account checks so you can focus on high-impact creative work, and we would love to connect to help optimize your API data syncs to ensure your external CPL metrics align perfectly with native Ads Manager

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education")
UP

Verified User in Primary/Secondary Education

Small-Business (50 or fewer emp.)

7/9/2026

"Faster Campaign Building, but Meta Integration and Bugs Hold Fluency Back"

3/5

What do you like best about Fluency?

Helps me build campaigns more quickly than if I were to do it manually in platform Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Does not integrate well with Meta & there are a lot of bugs in the Fluency platform Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

It has sped up the process of manually building campaigns in platform Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087216/official_response/edit)

Hi there, thank you for taking the time to leave a review and provide your feedback. This year, we've been making a clear effort to add engineering resources to be focused on Meta specifically, which should help to continue to improve that experience for you. Please don't hesitate to engage your AE or our support team if you continue to run into issues or bugs.

Current UserValidated ReviewerIncentivizedSource: Seller invite

AR

Andrew R.

Digital Onboarding Manager

Mid-Market (51-1000 emp.)

2/4/2026

"Errors, Weak Support, and Unannounced UI Changes Hurt the Experience"

2.5/5

What do you like best about Fluency?

The best part about fluency is having all your campaigns budgets easily in one place and blueprints. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Lots of errors and our support has been lacking recently compared to back when Peter was our rep. Changes are also made to the interface without a heads up/our input. Many times, these changes are a negative experience such as not being able to replicate geos from traditional ppc campaigns to pmax campaigns. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Fluency's main benefit is blueprints for our on program OEM clients. Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-12309647/official_response/edit)

Hi Andrew, thanks for taking the time to share your feedback. I escalated your concerns to the team - please note we try to have popups in the UI for various changes and we have in the past few months released a "What's New" section in the Help Center (https://help.fluency.inc/en/collections/8973890-what-s-new). We'll also be sure to proactively communicate larger changes. If there's anything else we can do to improve your experience using the platform, please let us know.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
IM

Verified User in Marketing and Advertising

Enterprise (\> 1000 emp.)

7/9/2026

"Manual Budget Changes Are Easy"

2.5/5

What do you like best about Fluency?

I can change budgets manually without going through a rep. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

i'm not sure what the downsides would be. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

better ad spend Review collected by and hosted on G2.com.

Show More

Response from Sierra Calabresi of Fluency

[Editedit](https://www.g2.com/survey_responses/fluency-review-13087234/official_response/edit)

Thank you for the positive feedback on managing your budgets and ad spend! Because you mentioned having no downsides, we wanted to reach out and see if there is any hidden friction we can help resolve to turn this into a 5-star experience for you. Thanks!

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

7 months

### Average Discount

7%

[
View More Pricing Information
](https://www.g2.com/products/fluency-fluency/pricing)

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4.3/5(2,041)

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##### 
##### Fluency Features

Platform

APIs

Notifications

Customization

Campaign Management & Optimization

Paid Keyword Optimization

Bid Rules

Ad Creation and Editing

Analytics & Administration

Ad and Conversion Tracking

Reports

[
View More Features
](https://www.g2.com/products/fluency-fluency/features)

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4.3/5(2,041)

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