Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Fluency Integrations

(17)

Verified by Fluency

Fluency Media

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

(5)

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The Complete Guide to Data-Powered Advertising

The Executive’s Playbook for Scalable Advertising Operations

The Ultimate Guide to AI and Automation in Digital Advertising

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/13/2025

"Fluency does a lot, but not as simply as I'd like."

3.5/5

What do you like best about Fluency?

Fluency offers a lot of features and the ability to do a lot of things in one place. I like the budget management options. The Fluency team has also been very supportive and accessible. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The platform itself is not as intuitive as I would like. It's been a challenge to figure out how to do things in Fluency that I'm used to doing in ad platforms like Google and Facebook. There are also some ad platforms we use that aren't connected to Fluency, so it hasn't been quite the all-in-one solution I thought it would be. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Thanks for the review! Great to hear you're seeing the benefits of budget management and getting strong support from the team. If you haven’t yet, check out Fluency Academy—we built it to help both new and experienced users get even more out of the platform especially for areas that may not be as intuitive.

Jewel P.

Advertising Operations Analyst

Enterprise (> 1000 emp.)

10/24/2025

"Great Multi-Channel Management, But Needs a More User-Friendly Interface"

4/5

What do you like best about Fluency?

The ability to manage multiple channel advertising in one location Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Not as user friendly as I would like it to be. Review collected by and hosted on G2.com.

Victoria M.

Social Media Analyst

Mid-Market (51-1000 emp.)

5/16/2025

"It’s super easy for beginners"

5/5

What do you like best about Fluency?

The organization is super compact and easy to learn Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It’s a lot of moving parts and takes some troubleshooting Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Victoria, thank you for your review! Glad you're reaping the the efficiency benefits of our platform.

Tom R.

Social media manager

Mid-Market (51-1000 emp.)

2/4/2025

"Could be a great tool for the right team"

3.5/5

What do you like best about Fluency?

Looking at all the budgets in one place.

Great customer support. Love how the team truly trys to work with you to make it better. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

-Budgeting. I wish it was just left untouched from FB. I dont think having features like the fast start w/o any data to back it up wether its good or not is worth it... Then changong budgets like $0.50 daily for other options is just annoying when looking in the history for something.

-Training was to long. Wish they broke out the training into a social only/Seo only because you start to get confused.

-didnt really work for our team but also know teams that reallly enjoy it. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Tom, happy to hear you had a positive experience with our team. We appreciate the feedback on how we can improve the training experience and the budgeting. It sounds like you may not currently be a user in our platform, but if you are, the user forum is a great place to share your thoughts directly with us so we know which updates to prioritize next.

Marcos L.

Brand Advisor

Small-Business (50 or fewer emp.)

5/22/2025

"Lots to learn, lots of potential!"

4/5

What do you like best about Fluency?

I like that it makes campaigns scalable across many Facebook pages. The support team is always available for me as well should I have any questions. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It is definitely a pretty big learning curve. You need to be an extremely computer savvy person to be able to use the software efficiently. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Marcos, thanks so much for the feedback—we’re glad Fluency is helping you scale campaigns efficiently and that our support team has been there when needed. We hear you on the learning curve, and that’s exactly why we created Fluency Academy to help users ramp up quickly and get the most out of the platform. Check it out if you haven't already as it's for both new and existing users!

Verified User in Hospitality

Enterprise (> 1000 emp.)

7/21/2025

"Powerful Tool"

3.5/5

What do you like best about Fluency?

Fluency is helpful in centralizing all my paid media data into one place. As my company continues to scale, the bulk management and blueprints have helped support faster growth. We also have a great customer rep who helps support our account and offers training and guidance. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Because Fluency is a powerful tool, there's a learning curve in understanding how to use its functions and features accurately and effectively. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/27/2025

"Review of Fluency"

4/5

What do you like best about Fluency?

Fluency has allowed us to take on more accounts with less day to day managment. This is done through their automated bidding schedules, detailed recommnedations and overall account perfomance and dashboards. These are all tasks that would take a high quanbtity of my time throughout a day / week which i no longer have to put a high priority on.

Not only this but they provide a forum that is fully run by the devs. This allows for direct support access that takes no longer than 24 hrs to recieve a response. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I beleive that Fluency has a very steep learning curve. Certain things take a bit of time to wrap your head around. For example importing and deleting accounts into the software takes alot of work on the back end. Further more setting up the account to not be on "read-only" is a 3 step process of removing "read-only" three times. Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

Time managment is the biggest one. We as an agency assign 60 clients per employee to manage day to day. This creates a high quanityt of need for "eyes on" the accounts. with Fluency previous tasks like budget checks to confirm approporate spending are almost not needed. Furthermore account builds are run through a template called backpack which massively decreases the amount of time needed to create accounts if oyu are advertising within the same industry. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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"Thank you so much for your thoughtful feedback! We’re thrilled to hear that Fluency is helping you manage more accounts with less day-to-day effort, especially through our automated bidding schedules and detailed performance dashboards. It’s great to know that these features have freed up valuable time for you and your team.

We truly appreciate your insight regarding the learning curve and the process around importing accounts and managing the ""read-only"" settings. We understand how that could be a bit cumbersome, and your feedback is incredibly valuable as we continue to streamline and improve the user experience."

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/24/2025

"Effortlessly Easy to Use"

4/5

What do you like best about Fluency?

Easy to use and very nice interface. Makes the job easier when ad issues are notified to me Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I wish the zero spend notification would show up sooner, and take into account when the ad is launched Review collected by and hosted on G2.com.

Thomas J.

AccountyManager

Mid-Market (51-1000 emp.)

5/16/2025

"Powerful tool for clients"

5/5

What do you like best about Fluency?

Fluency is awesome for our client's. I specifically love the use of the pacing for budgets. It ensures that budgets spend evenly throughout the month which in return, makes for happier clients. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I have loved everything about Fluency so far. What I would suggest is a more personalized custom snippet for each account. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Thomas, thanks you for the kind words—we're glad Fluency’s pacing tools are helping keep your clients happy