--- title: Fluency Reviews meta\_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 307 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 307 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews & Product Details Visit Website Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. * * * Product Website Fluency Seller [Fluency](https://www.g2.com/sellers/fluency) Discussions [Fluency Community](https://www.g2.com/products/fluency-fluency/discuss) Languages Supported English Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/fluency-fluency/pricing) ## Fluency Integrations (23) What do users say about integrations? Verified by Fluency [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon DSP ](https://www.g2.com/products/amazon-amazon-dsp/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Basis ](https://www.g2.com/products/basis-basis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Entrata ](https://www.g2.com/products/entrata/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google My Business ](https://www.g2.com/products/google-my-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LOCALACT ](https://www.g2.com/products/localact/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Advertising ](https://www.g2.com/products/microsoft-microsoft-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") monday AI Work Platform ](https://www.g2.com/products/monday-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MongoDB ](https://www.g2.com/products/mongodb/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") NinjaCat ](https://www.g2.com/products/ninjacat/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") The Trade Desk ](https://www.g2.com/products/the-trade-desk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tiktok ](https://www.g2.com/products/tiktok/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Workfront ](https://www.g2.com/products/workfront/reviews) Show More ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 7/24/2026 "Buggy Pushes and Broken Blueprints—Needs Reliable Confirmations" 1.5/5 What do you like best about Fluency? I like the notifications feature and the option to bulk-manage various accounts. That said, I do find it quite buggy at times, which takes away from the overall “efficiency.” Review collected by and hosted on G2.com. What do you dislike about Fluency? When a Blueprint breaks and I have to troubleshoot by pulling from a partner after changes are made (like locking fields), there are times when those pushes don’t actually go through. It would be really helpful to have a confirmation notification that lets me know whether the push was successful. Review collected by and hosted on G2.com. What problems is Fluency solving and how is that benefiting you? Efficiency and being able to make changes per OEM via blueprint quickly and to various accounts. Review collected by and hosted on G2.com. Show More Response from Trinity Yue of Fluency [Editedit](https://www.g2.com/survey_responses/fluency-review-13112519/official_response/edit) Hi there, thanks for the feedback! For the Blueprint issues—our recommended best practice is to make changes directly within Fluency rather than pulling from partners and locking fields for every change. On confirmations, you should typically get an error back if a push fails. Since what you're describing doesn't match how the system is expected to behave, we'd recommend reaching out to your AE so we can walk through your specific workflow and make sure everything's optimized for your setup. Validated ReviewerIncentivizedSource: Seller invite ![Rushikesh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rushikesh A.") RA Rushikesh A. Senior Performance Marketing Specialist Mid-Market (51-1000 emp.) 11/7/2023 "Needs improvments" 1.5/5 What do you like best about Fluency? I use Fluency to manage several automotive accounts each month. It is great for keeping budgets on track and quickly checking pacing and performance. Switching between accounts is easy and the bulk editing tools save a lot of time when updating campaigns. I also like how smoothly it connects with Google and Facebook. Review collected by and hosted on G2.com. What do you dislike about Fluency? Slow feature updates on all the platforms Review collected by and hosted on G2.com. What problems is Fluency solving and how is that benefiting you? Fluency helps us manage multiple automotive dealer accounts in one place which saves a lot of time compared to working in each platform separately. It keeps budgets on track with pacing tools and makes it easy to spot under or overspending. Bulk edits and quick performance checks let us react faster to changes and improve results for clients. Review collected by and hosted on G2.com. Show More Response from Sierra Calabresi of Fluency [Editedit](https://www.g2.com/survey_responses/fluency-review-8836383/official_response/edit) Hi Rushikesh, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! 8/20/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 7 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/fluency-fluency/pricing) Fluency Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads 4.3/5(2,041) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-google-ads) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/fluency-fluency-vs-skai) ##### ##### Fluency Features Platform APIs Notifications Customization Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Reports [ View More Features ](https://www.g2.com/products/fluency-fluency/features) ## Top-Rated Alternatives [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![Google Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ads") Google Ads 4.3/5(2,041) ](https://www.g2.com/products/google-ads/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/fluency-fluency/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Wipro worth it as an Oracle E-Business Suite reseller for a large enterprise implementation, or does Capgemini Services offer more specialized EBS expertise at comparable cost?](https://www.g2.com/discussions/is-wipro-worth-it-as-an-oracle-e-business-suite-reseller-for-a-large-enterprise-implementation-or-does-capgemini-services-offer-more-specialized-ebs-expertise-at-comparable-cost)[Reliable cloud content platforms for creative agencies](https://www.g2.com/discussions/reliable-cloud-content-platforms-for-creative-agencies)[Best operational risk management software for startups](https://www.g2.com/discussions/what-s-the-best-operational-risk-management-software-for-startups) [Best intuitive dam software for easy collaboration](https://www.g2.com/discussions/best-intuitive-dam-software-for-easy-collaboration)[Which cloud-based capital project management systems have the strongest financial controls for a project controls team that needs audit-ready cost reporting without manual reconciliation?](https://www.g2.com/discussions/which-cloud-based-capital-project-management-systems-have-the-strongest-financial-controls-for-a-project-controls-team-that-needs-audit-ready-cost-reporting-without-manual-reconciliation%20)[Pros and Cons Details](https://www.g2.com/products/fluency-fluency/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)