What do you dislike about Fluency?
I don't like that the platform feels very hands-off in the sense that I have to manage and implement many of the changes on my own. The clients I work with who have chosen Fluency typically do so because the cost to run SEM is lower compared to competitor vendor rates. However, one thing I appreciate about other SEM vendors is that they review performance with me, proactively share recommendations, and, once we agree on changes, they typically implement those updates on my behalf.
With Fluency, I first have to submit a ticket to connect with the team rather than being able to communicate directly via email. While all of the representatives I have worked with have been helpful, responses often come through individually or separately, which can make the overall conversation and previous recommendations difficult to track.
Additionally, when I agree with a recommendation, Fluency requires me to go into the platform and make the updates myself. I am often juggling multiple priorities at once, so it can be challenging to approve a recommendation and then receive instructions to navigate to several different areas of the platform to implement the change myself.
In many cases, I am not fully familiar with the technical process behind implementing the recommendation, so I spend additional time trying to determine where to go, how to make the change correctly, and whether I have implemented it as intended. This can make what initially seems like a simple optimization much more time-consuming. I would prefer a more hands-on approach where, once a recommendation is reviewed and approved, the Fluency team can implement the agreed-upon changes on my behalf.
I also wish Fluency had one centralized dashboard where everything could be managed and viewed in one place. I would like to be able to access one space where I can navigate the Colab space to adjust budgets, and have a dedicated section to easily review campaign performance. Review collected by and hosted on G2.com.
