Introducing G2.ai, the future of software buying.Try now
Compare Fluency and Google Ads 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TrueClicks
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
SmartSites
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Fluency
Star Rating
(194)4.4 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencyGoogle Ads
Star Rating
(1,992)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in its Paid Keyword Optimization with a score of 8.5, allowing for effective targeting and maximizing ad spend, while Fluency's score of 7.9 indicates it may not offer the same level of optimization features.
- Reviewers mention that Fluency shines in Quality of Support, scoring an impressive 9.1 compared to Google Ads' 7.4, highlighting that users appreciate the responsive and helpful customer service provided by Fluency.
- G2 users note that Google Ads has a slight edge in Budget Execution & Monitoring with a score of 8.0, which helps users effectively manage their ad budgets, while Fluency's score of 8.7 suggests it offers robust features but may lack some of the intuitive tools found in Google Ads.
- Users on G2 report that both platforms score equally in Ad and Landing Page Scheduling at 8.0, indicating that both provide effective scheduling capabilities, but Google Ads is often praised for its user-friendly interface in this area.
- Reviewers mention that Fluency's Product Direction score of 9.7 reflects a strong commitment to innovation and user feedback, whereas Google Ads' score of 7.7 suggests it may not be as responsive to user needs in terms of future developments.
- Users say that Google Ads offers superior Performance and Reliability with a score of 8.6, which is crucial for businesses relying on consistent ad performance, while Fluency's score of 8.5 indicates it is reliable but may not match the performance consistency of Google Ads.
Pricing
Entry-Level Pricing
Fluency
No pricing availableGoogle Ads
No pricing availableFree Trial
Fluency
Free Trial is available
Google Ads
No trial information availableRatings
Meets Requirements
8.5
179
8.7
1,692
Ease of Use
7.5
183
7.5
1,696
Ease of Setup
7.1
142
7.3
893
Ease of Admin
8.0
76
7.8
857
Quality of Support
9.1
170
7.4
1,580
Has the product been a good partner in doing business?
9.1
79
8.1
838
Product Direction (% positive)
9.7
180
7.7
1,672
Features by Category
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.3
95
Not enough data
8.0
95
Not enough data
8.0
95
Not enough data
8.4
95
Not enough data
8.1
94
Not enough data
8.4
92
Not enough data
8.0
92
Not enough data
8.1
90
Not enough data
8.6
94
Not enough data
7.5
92
Not enough data
7.6
91
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Targeting
8.1
94
Not enough data
7.8
94
Not enough data
8.1
92
Not enough data
7.8
86
Not enough data
Platform
7.8
88
Not enough data
8.0
89
Not enough data
8.4
88
Not enough data
8.3
90
Not enough data
8.6
90
Not enough data
8.1
89
Not enough data
8.1
90
Not enough data
7.9
86
Not enough data
8.3
88
Not enough data
Campaign Management & Optimization
7.9
143
8.5
1386
8.2
142
7.8
1320
8.1
143
8.2
1367
8.0
134
8.0
1149
7.6
131
7.3
999
8.2
137
7.7
1121
8.2
134
8.2
1342
7.0
123
6.9
873
8.0
132
8.1
1120
7.5
124
8.0
998
8.7
137
8.0
1340
Analytics & Administration
8.1
134
8.4
1376
7.6
133
7.9
1240
7.9
135
8.2
1354
Platform
8.2
131
7.9
879
8.4
135
7.9
1229
8.3
133
7.8
1231
8.5
135
8.4
1264
8.5
136
8.6
1344
8.7
134
8.5
1104
8.5
132
8.2
1079
8.0
123
8.4
963
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
95
Not enough data
8.0
95
Not enough data
8.0
95
Not enough data
8.4
95
Not enough data
8.1
94
Not enough data
8.4
92
Not enough data
8.0
92
Not enough data
8.1
90
Not enough data
8.6
94
Not enough data
7.5
92
Not enough data
7.6
91
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Targeting
8.1
94
Not enough data
7.8
94
Not enough data
8.1
92
Not enough data
7.8
86
Not enough data
Mobile
8.5
25
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Platform
7.8
88
Not enough data
8.0
89
Not enough data
8.4
88
Not enough data
8.3
90
Not enough data
8.6
90
Not enough data
8.1
89
Not enough data
8.1
90
Not enough data
7.9
86
Not enough data
8.3
88
Not enough data
Platform Interoperability
7.9(won by default)
77
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
20
Not enough data
6.4(won by default)
20
Not enough data
6.7(won by default)
20
Not enough data
6.6(won by default)
20
Not enough data
6.5(won by default)
20
Not enough data
6.8(won by default)
21
Not enough data
Social Functionality
7.9(won by default)
93
Not enough data
Campaign Management
8.3(won by default)
95
Not enough data
8.0(won by default)
95
Not enough data
8.0(won by default)
95
Not enough data
8.4(won by default)
95
Not enough data
8.1(won by default)
94
Not enough data
8.4(won by default)
92
Not enough data
8.0(won by default)
92
Not enough data
8.1(won by default)
90
Not enough data
8.6(won by default)
94
Not enough data
7.5(won by default)
92
Not enough data
7.6(won by default)
91
Not enough data
7.3(won by default)
89
Not enough data
7.3(won by default)
89
Not enough data
Targeting
8.1(won by default)
94
Not enough data
7.8(won by default)
94
Not enough data
8.1(won by default)
92
Not enough data
7.8(won by default)
86
Not enough data
Platform
7.8(won by default)
88
Not enough data
8.0(won by default)
89
Not enough data
8.4(won by default)
88
Not enough data
8.3(won by default)
90
Not enough data
8.6(won by default)
90
Not enough data
8.1(won by default)
89
Not enough data
8.1(won by default)
90
Not enough data
7.9(won by default)
86
Not enough data
8.3(won by default)
88
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and Google Ads are categorized as Paid Search Advertising
Unique Categories
Fluency is categorized as Social Media Advertising, Robotic Process Automation (RPA), Mobile Advertising, Cross-Channel Advertising, and Display Advertising
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.2%
Automotive
27.1%
Real Estate
7.4%
Commercial Real Estate
2.1%
Online Media
1.6%
Other
8.5%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Alternatives
Discussions
Fluency has no discussions with answers
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
