# Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 260 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users value the **ease of use** of Fluency, praising its intuitive dashboard and straightforward setup process. (89 reviews) - Users appreciate the **efficiency** of Fluency, finding it simplifies campaign management and saves significant time and effort. (61 reviews) - Users love the **efficient budget management** of Fluency, making campaign oversight and adjustments seamless and effective. (56 reviews) - Users value the **efficient campaign management** of Fluency, simplifying workflow and ensuring better control over budgets. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on campaign performance rather than manual tasks. (53 reviews) - Users value the **top-notch customer support** provided by Fluency, always responsive and open to feedback. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users experience a **learning curve** with Fluency, needing time to adapt to its interface and processes. (38 reviews) - Users experience persistent **software bugs** in Fluency, leading to frustration and unresolved notification issues. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without clearer onboarding and documentation. (26 reviews) - Users experience **navigation issues** in Fluency, finding it challenging to manage tasks and update campaigns efficiently. (22 reviews) - Users often face **error issues** with Fluency, experiencing bugs and changes that complicate their workflow. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Review of Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** Fluency has allowed us to take on more accounts with less day to day managment. This is done through their automated bidding schedules, detailed recommnedations and overall account perfomance and dashboards. These are all tasks that would take a high quanbtity of my time throughout a day / week which i no longer have to put a high priority on. Not only this but they provide a forum that is fully run by the devs. This allows for direct support access that takes no longer than 24 hrs to recieve a response. **What do you dislike about Fluency?** I beleive that Fluency has a very steep learning curve. Certain things take a bit of time to wrap your head around. For example importing and deleting accounts into the software takes alot of work on the back end. Further more setting up the account to not be on "read-only" is a 3 step process of removing "read-only" three times. **What problems is Fluency solving and how is that benefiting you?** Time managment is the biggest one. We as an agency assign 60 clients per employee to manage day to day. This creates a high quanityt of need for "eyes on" the accounts. with Fluency previous tasks like budget checks to confirm approporate spending are almost not needed. Furthermore account builds are run through a template called backpack which massively decreases the amount of time needed to create accounts if oyu are advertising within the same industry. **Official Response from Mike Lane:** > "Thank you so much for your thoughtful feedback! We’re thrilled to hear that Fluency is helping you manage more accounts with less day-to-day effort, especially through our automated bidding schedules and detailed performance dashboards. It’s great to know that these features have freed up valuable time for you and your team. We truly appreciate your insight regarding the learning curve and the process around importing accounts and managing the ""read-only"" settings. We understand how that could be a bit cumbersome, and your feedback is incredibly valuable as we continue to streamline and improve the user experience." ### 2. Effortlessly Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** Easy to use and very nice interface. Makes the job easier when ad issues are notified to me **What do you dislike about Fluency?** I wish the zero spend notification would show up sooner, and take into account when the ad is launched **What problems is Fluency solving and how is that benefiting you?** Ad management is a breeze now with notifications and easy being on top of issues ### 3. Steep Learning Curve, but Essential for Work **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley L. **Reviewed Date:** August 14, 2025 **What do you like best about Fluency?** Its a little user friendly , i like that i can change budgets overtime and the notifications are good **What do you dislike about Fluency?** I found setting up Fluency to be pretty difficult initially, as it is primarily used for work. **What problems is Fluency solving and how is that benefiting you?** Benefits - its give notifications if something is wrong ### 4. It's been a great onboarding experience as there is a lot of information to learn. **Rating:** 5.0/5.0 stars **Reviewed by:** Theo O. | Marketing scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** Having a dashboard to summarize the performance across all accounts and the ability to make bulk changes. **What do you dislike about Fluency?** The recent update. I just learned about where everything is so I'm not particularly happy to re-learn where everything else is now. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving PPC Ad updates at scale. The Blueprint is such a useful tool. **Official Response from Mike Lane:** > Hi Theo, thank you for your review and how Fluency is helping you scale your PPC ads and make bulk changes across accounts. We're sorry to hear our recent updates have impacted you, but promise our customer service team can assist you with any questions or hurdles you may be facing! ### 5. The perfect solution for small teams looking to scale results **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa R. | Director of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Fluency?** Fluency is the perfect solution for small teams looking to scale their results, without having to expand their team. The onboarding and implementation phase is seamless and the team provides all the support you could need to get up and running in the platform. **What do you dislike about Fluency?** There isn't anything about the platform or the team that I have disliked! **What problems is Fluency solving and how is that benefiting you?** We have a small team made up of former agency specialists, trying to run 200+ accounts on multiple channels — to run these campaigns manually wasn't sustainable and it would cost a fortune to outsource it. Fluency allowed us to keep it managed in house, in a sustainable and effective way. Not only does it make it more manageable, but it also allows us to focus more on the things that actually matter, and focus less on the things that don't. ### 6. Fluency for Meta advertising. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** Fluency does budget pacing extremely well, offering many pacing strategies. Their reporting and data pages also allow for great overview of multiple accounts in a cross-platform manner. Their support team is very attentive and always willing to work to figure out solutions and improve the platform. The notifications tab also provides valuable alerts that can be frequently missed in platform when you're managing many accounts. **What do you dislike about Fluency?** Blueprints on social media have room for improvement but the team is constantly making strides to make the platform work for the end user. The AI built into the program has room to learn and often hallucinates data that was not ingested properly. **What problems is Fluency solving and how is that benefiting you?** Managing high volumes of accounts and comparing performance between platforms. Fluency is working to templatize and streamline campaign build processes and reporting to allow the end users like myself to focus on strategy. **Official Response from Mike Lane:** > Thank you for taking the time to share your experience with Fluency! It's great to hear your experience working with our support team and also your experience with budget pacing and notifications. We also appreciate you highlighting the areas where you feel we can improve. We're dedicated to addressing any areas of improvement with the platform to provide a better user experience - we encourage you to submit any feedback to our user forum if you haven't done so already. ### 7. Fluency Review 2025 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Fluency?** What I like most about Fluency is the ability to save time with builds and being able to look at all data at wide scope. I also enjoy the budget management tool as it saves times with calculating underspend and etc. **What do you dislike about Fluency?** Setting up the software was a bit of a hurdle and teaching and standarizing the team/procedures is a bit of a work around. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving the issue of building a bunch of accounts at scale as well as managing our budgets. ### 8. Unified Ad Insights, But PMax Scheduling Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** Ability to look at PMax and FB ads without going into the respective platforms **What do you dislike about Fluency?** Hard to look at scheduled end date of PMax asset groups **What problems is Fluency solving and how is that benefiting you?** Ability to manage multiple budget buckets, PMax asset groups, FB ad sets, etc. ### 9. Scaleable technology backed by excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Erica S. | Vice President of Digital Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2024 **What do you like best about Fluency?** The technology allows for tremendous flexibility by vertical needs while providing scaleable advertising solutions. Both the Customer Success and Product teams are extremely responsive and supportive. **What do you dislike about Fluency?** It's a double edged sword, because the technology provides so much flexibility, new users require focus and direction to ensure they are best leveraging all the technology has to offer. **What problems is Fluency solving and how is that benefiting you?** Through their advertising technology, Fluency is helping our dealers reach their audiences in a cost effective, meaningful way. **Official Response from Mike Lane:** > Thanks so much for the thoughtful review—it means a lot coming from you! I’m glad to hear the flexibility and scalability are hitting the mark, and I’ll pass your kind words along to our CS and Product teams. Totally hear you on the learning curve too—that’s exactly why we launched Fluency Academy, to help users dive in faster and get even more out of the platform - check it out as it's for new and existing users! Thanks again, Erica. ### 10. Great tool that automates tedious budget management **Rating:** 4.5/5.0 stars **Reviewed by:** Mike R. | Sr. Search Engine Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** With the number of accounts our agency manages, it was vital that we had a tool that could help our team of analysts ensure that our accounts' spend was on track with their budgets. Instant adjustments, accurate tracking, and instant adjustments make Fluency a must-have for our team. **What do you dislike about Fluency?** The learning curve and UX isn't alawys super intuative, but nothing that isnt overcome once you and your team have used it for a little while. **What problems is Fluency solving and how is that benefiting you?** It has freed up our time so that we are no longer managing budget pacing manually. **Official Response from Mike Lane:** > Hi Mike. Thank you for your review! We're so glad Fluency has helped streamline budget pacing for your team, and we appreciate your feedback on the learning curve and UX, which we'll continue working to improve. ### 11. Packed with features and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** -Navigating to different tools and settings can be done in numerous ways. Useful shortcuts often appear by simply hovering over the subject. -The new UI is very easy to get familiar with, and logically structured. **What do you dislike about Fluency?** -This is miniscule, but when searching for an account, I have to change the drop-down from 'Show Active' to 'Show All' everytime I reload Fluency. This may also be a browser setting, unrelated to Fluency. -The multi-select checkboxes reset if a settings/tool pane is opened. For example, if I select multiple campaigns by clicking the check box, then decide to open the 'Campaign Targeting' pane for any campaign, all the checkboxes are cleared. **What problems is Fluency solving and how is that benefiting you?** Ad platform creation, campaign building, call tracking setup, scheduled account launching. Fluency streamlines the process, saving hours of manual account building. **Official Response from Mike Lane:** > Hello! Thank you so much for your review and for sharing how Fluency is helping you streamline your processes and save hours of manual work! We also really appreciate your feedback. We've addressed the checkbox and drop-down issues you mentioned, and those should now be fixed. If you're still encountering any problems, please let us know, but they should be resolved. If anything else comes up, feel free to share it directly in our user forum so we can prioritize the most important updates. Thanks again! ### 12. it's really good **Rating:** 5.0/5.0 stars **Reviewed by:** Maxime B. | digital marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Fluency?** it's easy to use and really efficient in term of monitoring budget for example **What do you dislike about Fluency?** a little bit hard at the begining to understand every fonctionalities **What problems is Fluency solving and how is that benefiting you?** specially monitoring and adjusting budget, so we save time and we can focus on strategy ### 13. They took a lot of the weight off of our work load **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** I love tha automated budgeting, having their system take over multi-platform budgets has been a life saver. Their customer support is quick and responds in a timely manner. The blueprint system makes easy to quickly launch many accounts and make global changes as well. **What do you dislike about Fluency?** I am not a huge fan of the recent UI changes as I had just got to know the system when the change rolled out **What problems is Fluency solving and how is that benefiting you?** Automated budgeting across multiple platforms ### 14. Solution to Creating & Managing Ads at Scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** Fluency is a fantastic platform for creating complex campaign structures at scale. If you are managing the PPC media strategy for a franchise or have a complex campaign, ad set, or ad structure where manual data entry leaves your campaigns prone to error, you should consider using the Fluency platform. Their onboarding experience is tailored to your needs and they take extra care to ensure the solution design fits your needs. **What do you dislike about Fluency?** The platform is very powerful. You will spend a great deal of time learning the intricacies of how to use Fluency, which can be a bit overbearing. However, the customer service team is fantastic and can guide you as you become fluent in Fluency. **What problems is Fluency solving and how is that benefiting you?** Creating and managing ads at scale **Official Response from Mike Lane:** > Thank you for your thoughtful review! We're thrilled to hear that Fluency is helping streamline your complex campaigns and that our onboarding and customer service team have been supportive as you learn the platform. ### 15. One Stop Shop for Ad Deployment **Rating:** 4.5/5.0 stars **Reviewed by:** Jarrett E. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** • Flexibility with data: The ability to use and customize data to fit specific needs. • Robust reporting and monitoring: Comprehensive tools for tracking and analyzing performance. • Standardized approach: Ensures consistency and reliability across processes. • Increased efficiency: Streamlines operations without the need for significant human resources.” **What do you dislike about Fluency?** • Steep learning curve: The software is highly advanced, which can make it difficult to master initially. • Extensive training needed: While the abundance of training resources is helpful, it does require a significant time investment to fully utilize the platform’s capabilities.” **What problems is Fluency solving and how is that benefiting you?** “Fluency allows us to maximize efficiency without increasing employee headcount. Thanks to its capabilities, our agency operates effectively with just 5 Ad Operations staff instead of the 15 typically required.” **Official Response from Mike Lane:** > Hi Jarret, thank you very much for sharing your detailed feedback on Fluency! We're thrilled to hear that you appreciate the flexibility with data, robust reporting, and efficiency the platform offers. It's also great to hear how Fluency has helped you operate more effectively with fewer staff members. We understand that the learning curve and training requirements can be challenging, and we're continuously working to improve user onboarding and support resources. If you have any specific concerns or need further assistance, please don't hesitate to reach out. ### 16. Fluency is user-friendly, powerful and adaptable for solving complex problems. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Fluency?** The support response time is excellent, and ability to customize solutions based on various hurdles. Help and training resources are useful and easy to follow. I use Fluency everyday and it enables me to be more efficient, and add value to our advertising clients at scale through Blueprints, advanced reporting in Data Explorer, and polling sources. Integrations with partners and polling sources is great. **What do you dislike about Fluency?** There is a signficant learning curve when becoming an advanced user for the many Backpack tools. This is expected and does not presesnt a significant barrier as long as Fluency trainers are made available to new users. I sometimes have trouble in saving/sharing/loading saved account filters in the Manage Accounts section. I feel this could possibly be reviewed and improved somewhat. Within Data Explorer, I often find myself selecting, re-selecting and guessing with the Report Type and Applied Columns selections to find the data I want. Saving reports and sharing them seems a bit clunky at times. **What problems is Fluency solving and how is that benefiting you?** Improving polling source data refresh times is helpful for quickly rolling out enhancements for our accounts and daily users. I appreciate the work on Change History Logs to provide a more clear and accurate look at what's happened with any given account. ### 17. Great solution for advertising consolidation **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle O. | Director of Finance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** The ability to scale by giving our analysts more time to create campaigns. The ease of campaign implementation helps us allocate more time to other campaigns. **What do you dislike about Fluency?** The cost is not as competitive as it could be. Unless you have a large number of accounts, the juice is not worth the squeeze. **What problems is Fluency solving and how is that benefiting you?** Fluency solves the capacity issues at our company. By allowing individuals to manage more campaigns, we can hire less and pay our workers more. ### 18. Overall - Great Choice **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor M. | Manager, Paid Search, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Fluency?** The best about fluency is, honestly, the support and quick response / turn around time given from the Fluency team and reps. **What do you dislike about Fluency?** One of the main things I wish was looked into, was the interface and to make it a little easier to navigate to specific items within Fluency that should be more "in your face" / easy to find. **What problems is Fluency solving and how is that benefiting you?** The biggest solve would probably be the budgeting tool. Super eacy to use and navigate. **Official Response from Mike Lane:** > Hi Taylor, we’re thrilled to hear that our customer support and response time are meeting your expectations! It’s also great to know that Fluency is having a positive impact on your budgeting process. If you have any specific feedback on how we can improve the interface or navigation, we encourage you to share your thoughts in our user forum. Your input helps us continue to enhance the platform. Thanks again for the valuable feedback. ### 19. Budgeting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency has made budgeting for our company so much easier. It's easy to read and has all sorts of helpful insights. **What do you dislike about Fluency?** The learning curve is pretty steep and there are a lot of features that are a little more difficult to grasp. But worth it in the end! **What problems is Fluency solving and how is that benefiting you?** Ease of budgeting and pacing is the biggest thing that's helped out. ### 20. Fluency has allowed us to create campaigns in a fraction of the time, giving us more time for tasks. **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor H. | Senior Marketing Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** The ability to build ad accounts and campaigns very quickly and the support team is great at helping with any issues. **What do you dislike about Fluency?** Lack of imstruction on important aspects such has changing CID's, account ingestion and what to change where to ensure everything works correctly after something is done. **What problems is Fluency solving and how is that benefiting you?** - Building accounts in bulk for our enterprise clients. - making bulk changes to accounts - dashboard reporting and verticilized reporting. **Official Response from Mike Lane:** > Hi Trevor, thanks for sharing your positive experience with us and how Fluency is helping speed up your campaign creation process! It's great to hear our support team is also providing you with the assistance you need. Thank you as well for your feedback on where we can improve, I'll relay this with the team so we can improve your experience moving forward. ### 21. Commitment to Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Matt M. | Founder/CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Fluency?** As a long time Fluency client, I've been impressed at their commitment to constantly adding new features/more robust capabilities within pre-existing integrations/dashboards etc. All too often, software providers will release and move-on to the next, exciting project. The Fluency team continues to improve across the board, enhancing features that drove our original purchase decision, while adding exciting new capabilities. When we do have a question about changes in the platform, their teamis uber-responsive and takes the time to help us completely understand and move forward with confidence. **What do you dislike about Fluency?** Still haven't found a reason to lodge a complaint here. We're entirely satisfied. **What problems is Fluency solving and how is that benefiting you?** Advertising management has required healthy team sizes in the past, especially as additional channels are introduced, product portfolios become more complex and target customer segments change. Fluency allows us to quickly and easily react to change, reducing waste in our ad spend and allowing our team to focus on the tasks that matter most. ### 22. It has been awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Fluency?** The automation portion of things, it saves a lot of time throughout the day **What do you dislike about Fluency?** Some of the budget tools are not how we used to manage budgets **What problems is Fluency solving and how is that benefiting you?** Launching account builds, it has reduced the man hours by a lot. Same with managing budgets, updating ad copy etc **Official Response from Mike Lane:** > We're glad to hear that Fluency has been able to save you time with account builds, managing budgets and updating ad copy. Thanks for taking the time to share your feedback with us. ### 23. Fluency is Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Fluency?** I appreciate the ease of use in terms of the technology provided. The amount of time it takes to build things out in an intellegant manner is very appreciated and really cuts down on the time needed to achieve our goals. Also the customer support that is given goes beyond what you'd expect! There's a lot of features that can be overwhelming if you're unfamiliar but with time and use, you'll find that they're very useful and easy to navigate. **What do you dislike about Fluency?** The learning curve is steep to fully utilize the features given to you but with time it becomes easier to integrate yourself to new methodology. **What problems is Fluency solving and how is that benefiting you?** There's a huge cut to the amount of time needed to set things up and run things sucessfully. Upkeep is also a lot easier since the features offered are designed to make you more efficifent. ### 24. I really enjoy the quickness and effectiveness of this app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Fluency?** Their Support team helps out quickly. I enjoy how fast it is to create an account **What do you dislike about Fluency?** The lack of creativity in ads. Most of the ads are similar and lack soul. **What problems is Fluency solving and how is that benefiting you?** Editing and creating an add is fast and easy. ### 25. Leading the charge in the advertising revolution. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven H. | Product Quality Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Fluency?** I exclusively work with providers when things have gone wrong, which makes it difficult to consistently have a positive experience, yet somehow, I can't think of a single time that Fluency has fallen short in their assistance. The team at Fluency is thorough, determined, professional, and friendly. 10/10 **What do you dislike about Fluency?** After giving this a lot of thought, I have come to the conclusion that I do not have any complaints at this time. **What problems is Fluency solving and how is that benefiting you?** Fluency is constantly looking for, and finding, new ways to improve the capabilities of its tools. Ads are serving better than ever and to more precise audiences. ### 26. Satisfied and Frequently Impressed Fluency User for Over 2.5 Years **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Director of Search, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Fluency?** Fluency, for me, is all about scaling multiple SEM/paid digital advertising campaigns and ad groups to free up internal marketing team resources. Google evolves their paid search networks frequently, and Fluency stays neck and neck in terms of the required related functionality. They've harnessed robotic process automation and artificial intelligence to create an all-in-one dashboard that looks for account optimization opportunities while managing budgets and monthly pacing down to the dollar. In particular, I love being able to do anything possible at an ad network level from one location - as opposed to separately having to log in to Meta, Bing, Google Ads, etc. **What do you dislike about Fluency?** There's definitely a learning curve, but this is true of any innovative digital marketing solution worth your time, and their support team and documentation are top-notch. That's as close as I can get if forced to provide a "con." **What problems is Fluency solving and how is that benefiting you?** I'm always confident Fluency is making intelligent decisions about our paid advertising campaigns, leaving the team with more time to handle other aspects of digital and traditional marketing efforts. When we spend time within the tool, the additional value-adds include enterprise-level collaborative features, account creative recommendations, audience and time-of-day customization, and a long list of other features. Their outstanding support and regular account review calls round out the package. ### 27. My Fluency Marketing Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** Fulency is helpful with keeping my Google Ads campaigns on pace for spending, managing multiple campaigns in a few clicks, and keeping a close eye on all of my managed accounts. **What do you dislike about Fluency?** The user experience can be dificult to find certain actions if not trained properly or are new to the platform. It definitly takes time getting use to, but once you do, it can save you plenty of time! **What problems is Fluency solving and how is that benefiting you?** Knowing all in once place if my accounts are on pace, if there are keyword errors, as well as many other recommendations to help each account improve in one place. **Official Response from Mike Lane:** > Thank you for taking the time to share your feedback! It’s great to know that having everything in one place is making it easier for you to stay on top of key metrics and recommendations. We understand that the learning curve can be a bit steep, especially when you're new to the platform. If you ever need further support or have more suggestions, don’t hesitate to reach out—we’re here to help! ### 28. Oem program manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Fluency?** Easy and fast reporting. Having all campaigns in one place for review. Great customer support. **What do you dislike about Fluency?** Sometimes hard to get all the data I need for all clients. Might need some more practice. **What problems is Fluency solving and how is that benefiting you?** Having all data in one place rather than having to go into different platforms to obtain it. ### 29. I started utilizing Fluency this year and I like it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** Fluency is new to me, as of this year. My Company assigned them as a preferred SEM vendor based on months of research, standards, and performance. I have about 5-6 properties utilizing Fluency and for the most part I like it. I like the Colab feature that shows me recommendations based on trend, budgeted occupancy, and lease-to-net lease ratio. Our National contact sends my team reporting each month for our portfolio, which is helpful. **What do you dislike about Fluency?** I don't really like backpack as it is very overwhelming. I need a simple reporting dashboard. I do wish that Colab was a bit more detailed for users to be able to really upload content and information that would help build the campaigns. **What problems is Fluency solving and how is that benefiting you?** Fluency helps me build campaigns specific to my apartment communities to help meet monthly leasing goals. ### 30. Good experience, the platform is very intuitive, user friendly, and has useful tools **Rating:** 4.5/5.0 stars **Reviewed by:** Jocelyn C. | Marketing Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Fluency?** The budget management and the overspend tool is amazing! **What do you dislike about Fluency?** It's hard to do optimizations like adding negative keywords or search terms into the same list **What problems is Fluency solving and how is that benefiting you?** Is helping me with time management and to set up predefined rules in order to control all of my accounts ### 31. Responsive, innovative and vital to our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole C. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Fluency?** We are able to grow and test at scale. Having a partner who can work with us to expand our offerings and improve performance has been absolutely necessary. New innovations and options are always being made available and we're kept at the forefront of new opportunities. we use fluency as a part of our daily workflow. **What do you dislike about Fluency?** There can be growing pains but they are minor and always worked through with efficiency and care. The interface can be overwhelming but we are a managed client and with the right rep it doesn't hold us back at all. **What problems is Fluency solving and how is that benefiting you?** Day-to-day optimizations and keeping things running. Our launch time has been dramatically reduced. We are able to offer services to way more clients with the help of fluency than our small team could otherwise. Using their automation allows our efforts to go towards higher-level strategic projects vs just button pushing. ### 32. Fluency Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** I definatley like the budget pacing feature in fluency, it helps me manage all of my accounts in one place and helps me keep a bird eye view as far as pacing goes. **What do you dislike about Fluency?** There are a lot of features that i have no learned about yet, but i think one gripe i have is that There will be ads not performing well but i am not sure how to fix it. **What problems is Fluency solving and how is that benefiting you?** Budget pacing my 55+ accounts, and it is helping me keep them all in one place and seeing how my accounts are performing **Official Response from Mike Lane:** > Thank you for taking the time to leave a review - we're happy to hear that Fluency is helping you with budget pacing and providing a bird's eye view of your accounts. If there's areas of the platform you're not comfortable with, we encourage you to reach out to your AE - they can assist with ensuring you're making the most of our platform. ### 33. Oustanding Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Fluency?** Fluency has been an outstanding partner for our team. The onboarding process was incredibly thorough, with plenty of training provided to ensure our team felt fully prepared. They are quick to answer questions and resolve tickets, demonstrating an impressive commitment to customer support. Everyone we’ve interacted with has been extremely helpful, making the transition process smooth and stress-free. We highly recommend Fluency for their professional support and seamless onboarding experience. **What do you dislike about Fluency?** There’s really nothing to dislike about Fluency – just be prepared to commit to the training as a team to get the most out of it. **What problems is Fluency solving and how is that benefiting you?** Fluency has significantly boosted our team's efficiency by streamlining budget management and pacing. The platform's bulk action capabilities across accounts save us valuable time, and the blueprint feature makes campaign setup straightforward and consistent. ### 34. Love the fluency platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fluency?** I love all the automations and how you can manage so many accounts with ease. **What do you dislike about Fluency?** Nothing! I love the Fluency platform. It is very user friendly. **What problems is Fluency solving and how is that benefiting you?** Fluency is helping to solve managing optimizations, flagging underperforming accounts and accurately budget pacing. **Official Response from Mike Lane:** > Thanks you for the great feedback—we’re thrilled to hear Fluency’s automation and ease of use are making management and optimization more efficient for you! ### 35. Easy to operate and stay on top of **Rating:** 4.5/5.0 stars **Reviewed by:** Tom M. | Sr. Strategy Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** I like having all of my channel performance in one place and the ability to monitor and adjust based on performance. **What do you dislike about Fluency?** The platform is not very intuitive and takes a bit to get comfortable with how to operate on platform. **What problems is Fluency solving and how is that benefiting you?** Fluency allows me to easily compare performance across marketing channels and adjust budget and messaging accordingly. **Official Response from Mike Lane:** > Thank you for sharing your feedback! We're happy to hear that you appreciate having all your channel performance in one place with Fluency. We understand that the platform may have a learning curve, and we're continuously working to improve its intuitiveness. If you have any specific questions or need assistance with getting more comfortable with operating our platform, our team is here to help. ### 36. My experience with Fluency has allowed me to better manage my campaigns, and I like the product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** I like the notification it gives, like blocked keywords, non-serving sitelinks. I like that I can bulk optimize my campaigns and that it manages my budgets **What do you dislike about Fluency?** It is sometimes confusing trying to take campaigns off read-only, and it takes a second for things to update. For example, I updated my non-serving site links yesterday, but they are still showing up as nonserving **What problems is Fluency solving and how is that benefiting you?** - It is helping me better otpimize my campaigns and manage budgets **Official Response from Mike Lane:** > Glad to hear you’re seeing improvements in your campaigns and gaining better control over your budgets with Fluency! For the issues you mentioned, feel free to reach out to your AE—they can help you get the read-only issue you mentioned sorted quickly. ### 37. Increased Efficiency, Room For Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** BluePrints are helpful when rolling out account changes in mass. The support team is very helpful when responding to questions and they make themselves readily available. **What do you dislike about Fluency?** The filter options are limited. If the filter options could mimic Google Ads in all ways, it would make optimizing in Fluency as smooth as it is with the Google Ads UI. We have to come up with some solution for unbalanced budgets (when paused campaigns' month-to-date spend no longer is factored in). **What problems is Fluency solving and how is that benefiting you?** Rolling out changes in mass that decrease manual work time. **Official Response from Mike Lane:** > Thank you for your feedback! We're pleased that you find our Blueprints helpful and that our support team has been readily available to assist you. We value your input on the filter options and unbalanced budgets, and we'll definitely take that into consideration for future updates - we encourage you to submit this feedback to our user forum if you haven't done so already. ### 38. Great Tool for Marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** I like that it provides an easy and understandable solution to marketing. It's clear, concise, and very intuitive. It has made managing multiple clients and a plethora of campaigns enjoyable again. Whenever I need help with anything, there is always an answer. **What do you dislike about Fluency?** The learning curve can be tough, but once you get the hang of the platform, things just work. **What problems is Fluency solving and how is that benefiting you?** Fluency has made managing and reporting my ads much simpler. It is all in one, easy to use platform. **Official Response from Mike Lane:** > Thank you so much for your thoughtful review! Glad to hear that Fluency has made managing your clients and campaigns easier and our support team is available to help you anytime you have a question. We also appreciate your feedback about the learning curve. We’re always working to make the platform as user-friendly as possible, and your insights will help guide future improvements. Thanks again for sharing your experience! ### 39. Only Search Pacing Solution Worth Considering. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** All in one place to pace budgets. Out of all the budget pacing tools we've tried. This is the only one that covers all need for search ads and our only trusted partner we've found over manually doing ourselves. Additionally, their customer service is stellar. Love our partnership. **What do you dislike about Fluency?** I would love to see more functionality with Meta. While a Meta solution exists, it does not interact with all available functions. **What problems is Fluency solving and how is that benefiting you?** Helps us avoid manual budget pacing ### 40. Fluency Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Pacing tool is fairly easy to use and visualizations are helpful **What do you dislike about Fluency?** Automatic pacing doesn't take into account everything **What problems is Fluency solving and how is that benefiting you?** Ensuring pacing is effective **Official Response from Mike Lane:** > Thanks for the feedback—we’re glad the pacing tool and visualizations are working well for you! If you’re open to it, we’d love to hear more about where you think automatic pacing could improve so we can continue refining the experience. ### 41. Review for Fluency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Fluency?** I like that it saves me time and helps bulk manage multiple accounts easily. Customer support is also very receptive and helpful. **What do you dislike about Fluency?** The intitial set up process is a bit hectic at first as we have to modify our process. **What problems is Fluency solving and how is that benefiting you?** One problem Fluency is help solving is with our budget management. We are able to get a much more accurate spend throughout the month. ### 42. Gamechanger for local ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Fluency?** Flexible platform, powerful features. After our team does the heavy lift of turning our strategies into blueprints, we love how easy Fluency makes it to then execute locally customized, error-free, optimized campaigns for each of our franchise clients quickly. We've been able to spend more time refining the campaigns with the time saved in the setup process. **What do you dislike about Fluency?** The learning curve is steep. The open-ended flexibility of the platform can make it a little overwhelming to set up your views and use the tools effectively at first -- there aren't a lot of preset options templated out of the box to tell you what to focus on. The reports are wildly customizable if you just need a data export, but the visuals (charts/graphs/tables) aren't customizable, which has been a sticking point for our team due to our reporting needs. **What problems is Fluency solving and how is that benefiting you?** We work with franchise and multilocation brands. Fluency helps us launch localized campaigns across hundreds of accounts. **Official Response from Mike Lane:** > Thank you for sharing your experience with Fluency. It's great to hear that our platform is helping you save time in setting up and executing optimized campaigns for your franchise and multilocation clients! We understand that the learning curve can be steep, but we appreciate your feedback and will continue to work on improving the user experience. ### 43. Very nice experience **Rating:** 4.5/5.0 stars **Reviewed by:** Josh S. | Senior PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** the effortless budget pacing and helpful notifications **What do you dislike about Fluency?** nothing comes to mind about things i dislike **What problems is Fluency solving and how is that benefiting you?** The painful manual effort of budget pacing google ads campaigns **Official Response from Mike Lane:** > Thank you for sharing your positive experience with Fluency! We're happy to hear you're finding value with budget pacing and notifications. ### 44. Easy to work with, but occasionally clumsy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency makes full-channel integration super easy for me, and budget changes a breeze compared to our old system. **What do you dislike about Fluency?** Sometimes, stuff just doesn't work. No real understanding, not a ton of clarity, just "it doesn't work"! **What problems is Fluency solving and how is that benefiting you?** Budgets are way easier to manage and update compared to our old system. ### 45. Automated Marketing Makes Life Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Logan M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** What I love about Fluency is, that once you have the blueprints created and set up, you can launch campaigns on a large scale basis. It automates the way you do digital marketing, this way you can focus on strategy and optimizations. The new addition of the "Muse AI" is also a nice touch! It helps you analyze data in a much faster way. The insights report is also very easy to use and manipulate which the handy filters, so you can sift through data in a minimal amount of time. The customer support provided by Fluency is top-notch. We have meetings with them weekly and go over any new releases or pending questions we may have. They're very recepitive to our feedback and are constantly making adjustments and releasing new features to their software based on the feedback we provide. The ease of implemtnation and integration is second to none! Once we migrated our campaigns into the Fluency system, we were up and running and launching new campaigns with ease. Lastly, I use Fluency everyday at work. It's changed the game for digital marketers and I would highly recommend this product to any marketing agency! **What do you dislike about Fluency?** The only thing I can think negatively about Fluency is that it does take a few months to really learn the in's and outs of the software. However they have a great forum, faq page, and support team that can assist you in a very timely manner! **What problems is Fluency solving and how is that benefiting you?** Fluency has solved the problem of launching and making ongoing optimizations on a bulk scale with ease. Instead of having to launch campaigns one by one in a very tedious way in the Google UI, Fluency has solved for that problem! ### 46. Fluency Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Fluency?** I like the budget management feature. All edits and management can be done straight in Backpack and pushed to a respective platform. **What do you dislike about Fluency?** I dislike the use of external resources and uploading versus taking actions directly in the platform. **What problems is Fluency solving and how is that benefiting you?** Automate and manage our paid search advertising more efficiently with budgets and launching campaigns. ### 47. Great Program for Marketing Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** Fluency makes Google and Facebook ads easier to manage, especially if you have numerous accounts. Also, the Fluency team is great with helping and responding back to. Once you get familiar with the program it becomes super easy to implement. **What do you dislike about Fluency?** It takes a bit of playing around to get used too the system. **What problems is Fluency solving and how is that benefiting you?** We handle hundreds of Google Accounts and a good amount of Facebook accounts. We have a small team so Fluency helps us with pushing out the ads and making sure we are reaching our KPIs. ### 48. Great platform that makes our jobs easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** It integrates our lead management engine with our paid search campaigns. Having all of the marketing platforms in one easy to use place is great! Their customer service and onboarding has been fantastic! **What do you dislike about Fluency?** It tends to time out when working with a very large campaign. **What problems is Fluency solving and how is that benefiting you?** It connects the demand we have in our lead management engine with our marketing campaigns on an hourly basis. This prevents us from generating leads where we don't have any more demand for the day, week or month. ### 49. Fantastic customer experience paired with a great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** Fluency helps us run ads at scale. We can operate many accounts with ease. **What do you dislike about Fluency?** I cant think of any downsides to using Fluency. **What problems is Fluency solving and how is that benefiting you?** We have about 400 google ads accounts and Fluency makes updating things as easy as updating a spreadsheet **Official Response from Mike Lane:** > Your positive experience with our customer service and our product is exactly what we aim for. Running ads at scale can be challenging, so we're happy to hear our product is making it easier for you. Thank you for your feedback! ### 50. Easy onboarding process **Rating:** 4.0/5.0 stars **Reviewed by:** James H. | Blueprint Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Fluency?** flexibility within blueprints and how it waterfalls down to the account level. **What do you dislike about Fluency?** I haven't come across anything that I dislike at this point. **What problems is Fluency solving and how is that benefiting you?** wide range of dynamic insertions allows for customer targeting at a very specific level. **Official Response from Mike Lane:** > Hi James, thank you for sharing your feedback - we're happy to hear that you're enjoying the flexibility within Blueprints. t’s also great to know that Fluency’s dynamic insertions are helping you target customers more precisely. Thanks again for your review, and we’re excited to continue supporting your success! - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-06-04+11%3A25%3A41+-0500&secure%5Bsession_id%5D=75aec732-d48c-467f-aba1-c1f5bca8df10&secure%5Btoken%5D=ed33c1390da3ab989d3d05d790c69ffaa95aa9cda3eb3e1a053428778a1a64fc&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - 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Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)