--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 292 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 292 scale: '5' date_modified: '2026-07-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 292 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. (89 reviews) - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. (56 reviews) - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. (53 reviews) - Users rave about the **top-notch customer support** of Fluency, finding the team responsive and incredibly helpful. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. (38 reviews) - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. (26 reviews) - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. (22 reviews) - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Great solution for advertising consolidation **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle O. | Director of Finance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** The ability to scale by giving our analysts more time to create campaigns. The ease of campaign implementation helps us allocate more time to other campaigns. **What do you dislike about Fluency?** The cost is not as competitive as it could be. Unless you have a large number of accounts, the juice is not worth the squeeze. **What problems is Fluency solving and how is that benefiting you?** Fluency solves the capacity issues at our company. By allowing individuals to manage more campaigns, we can hire less and pay our workers more. ### 2. Overall - Great Choice **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor M. | Manager, Paid Search, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Fluency?** The best about fluency is, honestly, the support and quick response / turn around time given from the Fluency team and reps. **What do you dislike about Fluency?** One of the main things I wish was looked into, was the interface and to make it a little easier to navigate to specific items within Fluency that should be more "in your face" / easy to find. **What problems is Fluency solving and how is that benefiting you?** The biggest solve would probably be the budgeting tool. Super eacy to use and navigate. **Official Response from Mike Lane:** > Hi Taylor, we’re thrilled to hear that our customer support and response time are meeting your expectations! It’s also great to know that Fluency is having a positive impact on your budgeting process. If you have any specific feedback on how we can improve the interface or navigation, we encourage you to share your thoughts in our user forum. Your input helps us continue to enhance the platform. Thanks again for the valuable feedback. ### 3. Budgeting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency has made budgeting for our company so much easier. It's easy to read and has all sorts of helpful insights. **What do you dislike about Fluency?** The learning curve is pretty steep and there are a lot of features that are a little more difficult to grasp. But worth it in the end! **What problems is Fluency solving and how is that benefiting you?** Ease of budgeting and pacing is the biggest thing that's helped out. ### 4. Fluency has allowed us to create campaigns in a fraction of the time, giving us more time for tasks. **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor H. | Senior Marketing Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** The ability to build ad accounts and campaigns very quickly and the support team is great at helping with any issues. **What do you dislike about Fluency?** Lack of imstruction on important aspects such has changing CID's, account ingestion and what to change where to ensure everything works correctly after something is done. **What problems is Fluency solving and how is that benefiting you?** - Building accounts in bulk for our enterprise clients. - making bulk changes to accounts - dashboard reporting and verticilized reporting. **Official Response from Mike Lane:** > Hi Trevor, thanks for sharing your positive experience with us and how Fluency is helping speed up your campaign creation process! It's great to hear our support team is also providing you with the assistance you need. Thank you as well for your feedback on where we can improve, I'll relay this with the team so we can improve your experience moving forward. ### 5. Commitment to Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Matt M. | Founder/CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Fluency?** As a long time Fluency client, I've been impressed at their commitment to constantly adding new features/more robust capabilities within pre-existing integrations/dashboards etc. All too often, software providers will release and move-on to the next, exciting project. The Fluency team continues to improve across the board, enhancing features that drove our original purchase decision, while adding exciting new capabilities. When we do have a question about changes in the platform, their teamis uber-responsive and takes the time to help us completely understand and move forward with confidence. **What do you dislike about Fluency?** Still haven't found a reason to lodge a complaint here. We're entirely satisfied. **What problems is Fluency solving and how is that benefiting you?** Advertising management has required healthy team sizes in the past, especially as additional channels are introduced, product portfolios become more complex and target customer segments change. Fluency allows us to quickly and easily react to change, reducing waste in our ad spend and allowing our team to focus on the tasks that matter most. ### 6. It has been awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Fluency?** The automation portion of things, it saves a lot of time throughout the day **What do you dislike about Fluency?** Some of the budget tools are not how we used to manage budgets **What problems is Fluency solving and how is that benefiting you?** Launching account builds, it has reduced the man hours by a lot. Same with managing budgets, updating ad copy etc **Official Response from Mike Lane:** > We're glad to hear that Fluency has been able to save you time with account builds, managing budgets and updating ad copy. Thanks for taking the time to share your feedback with us. ### 7. Fluency is Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Fluency?** I appreciate the ease of use in terms of the technology provided. The amount of time it takes to build things out in an intellegant manner is very appreciated and really cuts down on the time needed to achieve our goals. Also the customer support that is given goes beyond what you'd expect! There's a lot of features that can be overwhelming if you're unfamiliar but with time and use, you'll find that they're very useful and easy to navigate. **What do you dislike about Fluency?** The learning curve is steep to fully utilize the features given to you but with time it becomes easier to integrate yourself to new methodology. **What problems is Fluency solving and how is that benefiting you?** There's a huge cut to the amount of time needed to set things up and run things sucessfully. Upkeep is also a lot easier since the features offered are designed to make you more efficifent. ### 8. I really enjoy the quickness and effectiveness of this app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Fluency?** Their Support team helps out quickly. I enjoy how fast it is to create an account **What do you dislike about Fluency?** The lack of creativity in ads. Most of the ads are similar and lack soul. **What problems is Fluency solving and how is that benefiting you?** Editing and creating an add is fast and easy. ### 9. Leading the charge in the advertising revolution. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven H. | Product Quality Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Fluency?** I exclusively work with providers when things have gone wrong, which makes it difficult to consistently have a positive experience, yet somehow, I can't think of a single time that Fluency has fallen short in their assistance. The team at Fluency is thorough, determined, professional, and friendly. 10/10 **What do you dislike about Fluency?** After giving this a lot of thought, I have come to the conclusion that I do not have any complaints at this time. **What problems is Fluency solving and how is that benefiting you?** Fluency is constantly looking for, and finding, new ways to improve the capabilities of its tools. Ads are serving better than ever and to more precise audiences. ### 10. Satisfied and Frequently Impressed Fluency User for Over 2.5 Years **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Director of Search, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Fluency?** Fluency, for me, is all about scaling multiple SEM/paid digital advertising campaigns and ad groups to free up internal marketing team resources. Google evolves their paid search networks frequently, and Fluency stays neck and neck in terms of the required related functionality. They've harnessed robotic process automation and artificial intelligence to create an all-in-one dashboard that looks for account optimization opportunities while managing budgets and monthly pacing down to the dollar. In particular, I love being able to do anything possible at an ad network level from one location - as opposed to separately having to log in to Meta, Bing, Google Ads, etc. **What do you dislike about Fluency?** There's definitely a learning curve, but this is true of any innovative digital marketing solution worth your time, and their support team and documentation are top-notch. That's as close as I can get if forced to provide a "con." **What problems is Fluency solving and how is that benefiting you?** I'm always confident Fluency is making intelligent decisions about our paid advertising campaigns, leaving the team with more time to handle other aspects of digital and traditional marketing efforts. When we spend time within the tool, the additional value-adds include enterprise-level collaborative features, account creative recommendations, audience and time-of-day customization, and a long list of other features. Their outstanding support and regular account review calls round out the package. ### 11. My Fluency Marketing Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** Fulency is helpful with keeping my Google Ads campaigns on pace for spending, managing multiple campaigns in a few clicks, and keeping a close eye on all of my managed accounts. **What do you dislike about Fluency?** The user experience can be dificult to find certain actions if not trained properly or are new to the platform. It definitly takes time getting use to, but once you do, it can save you plenty of time! **What problems is Fluency solving and how is that benefiting you?** Knowing all in once place if my accounts are on pace, if there are keyword errors, as well as many other recommendations to help each account improve in one place. **Official Response from Mike Lane:** > Thank you for taking the time to share your feedback! It’s great to know that having everything in one place is making it easier for you to stay on top of key metrics and recommendations. We understand that the learning curve can be a bit steep, especially when you're new to the platform. If you ever need further support or have more suggestions, don’t hesitate to reach out—we’re here to help! ### 12. Oem program manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Fluency?** Easy and fast reporting. Having all campaigns in one place for review. Great customer support. **What do you dislike about Fluency?** Sometimes hard to get all the data I need for all clients. Might need some more practice. **What problems is Fluency solving and how is that benefiting you?** Having all data in one place rather than having to go into different platforms to obtain it. ### 13. I started utilizing Fluency this year and I like it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** Fluency is new to me, as of this year. My Company assigned them as a preferred SEM vendor based on months of research, standards, and performance. I have about 5-6 properties utilizing Fluency and for the most part I like it. I like the Colab feature that shows me recommendations based on trend, budgeted occupancy, and lease-to-net lease ratio. Our National contact sends my team reporting each month for our portfolio, which is helpful. **What do you dislike about Fluency?** I don't really like backpack as it is very overwhelming. I need a simple reporting dashboard. I do wish that Colab was a bit more detailed for users to be able to really upload content and information that would help build the campaigns. **What problems is Fluency solving and how is that benefiting you?** Fluency helps me build campaigns specific to my apartment communities to help meet monthly leasing goals. ### 14. Good experience, the platform is very intuitive, user friendly, and has useful tools **Rating:** 4.5/5.0 stars **Reviewed by:** Jocelyn C. | Marketing Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Fluency?** The budget management and the overspend tool is amazing! **What do you dislike about Fluency?** It's hard to do optimizations like adding negative keywords or search terms into the same list **What problems is Fluency solving and how is that benefiting you?** Is helping me with time management and to set up predefined rules in order to control all of my accounts ### 15. Responsive, innovative and vital to our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole C. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Fluency?** We are able to grow and test at scale. Having a partner who can work with us to expand our offerings and improve performance has been absolutely necessary. New innovations and options are always being made available and we're kept at the forefront of new opportunities. we use fluency as a part of our daily workflow. **What do you dislike about Fluency?** There can be growing pains but they are minor and always worked through with efficiency and care. The interface can be overwhelming but we are a managed client and with the right rep it doesn't hold us back at all. **What problems is Fluency solving and how is that benefiting you?** Day-to-day optimizations and keeping things running. Our launch time has been dramatically reduced. We are able to offer services to way more clients with the help of fluency than our small team could otherwise. Using their automation allows our efforts to go towards higher-level strategic projects vs just button pushing. ### 16. Fluency Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** I definatley like the budget pacing feature in fluency, it helps me manage all of my accounts in one place and helps me keep a bird eye view as far as pacing goes. **What do you dislike about Fluency?** There are a lot of features that i have no learned about yet, but i think one gripe i have is that There will be ads not performing well but i am not sure how to fix it. **What problems is Fluency solving and how is that benefiting you?** Budget pacing my 55+ accounts, and it is helping me keep them all in one place and seeing how my accounts are performing **Official Response from Mike Lane:** > Thank you for taking the time to leave a review - we're happy to hear that Fluency is helping you with budget pacing and providing a bird's eye view of your accounts. If there's areas of the platform you're not comfortable with, we encourage you to reach out to your AE - they can assist with ensuring you're making the most of our platform. ### 17. Oustanding Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Fluency?** Fluency has been an outstanding partner for our team. The onboarding process was incredibly thorough, with plenty of training provided to ensure our team felt fully prepared. They are quick to answer questions and resolve tickets, demonstrating an impressive commitment to customer support. Everyone we’ve interacted with has been extremely helpful, making the transition process smooth and stress-free. We highly recommend Fluency for their professional support and seamless onboarding experience. **What do you dislike about Fluency?** There’s really nothing to dislike about Fluency – just be prepared to commit to the training as a team to get the most out of it. **What problems is Fluency solving and how is that benefiting you?** Fluency has significantly boosted our team's efficiency by streamlining budget management and pacing. The platform's bulk action capabilities across accounts save us valuable time, and the blueprint feature makes campaign setup straightforward and consistent. ### 18. Love the fluency platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fluency?** I love all the automations and how you can manage so many accounts with ease. **What do you dislike about Fluency?** Nothing! I love the Fluency platform. It is very user friendly. **What problems is Fluency solving and how is that benefiting you?** Fluency is helping to solve managing optimizations, flagging underperforming accounts and accurately budget pacing. **Official Response from Mike Lane:** > Thanks you for the great feedback—we’re thrilled to hear Fluency’s automation and ease of use are making management and optimization more efficient for you! ### 19. Easy to operate and stay on top of **Rating:** 4.5/5.0 stars **Reviewed by:** Tom M. | Sr. Strategy Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** I like having all of my channel performance in one place and the ability to monitor and adjust based on performance. **What do you dislike about Fluency?** The platform is not very intuitive and takes a bit to get comfortable with how to operate on platform. **What problems is Fluency solving and how is that benefiting you?** Fluency allows me to easily compare performance across marketing channels and adjust budget and messaging accordingly. **Official Response from Mike Lane:** > Thank you for sharing your feedback! We're happy to hear that you appreciate having all your channel performance in one place with Fluency. We understand that the platform may have a learning curve, and we're continuously working to improve its intuitiveness. If you have any specific questions or need assistance with getting more comfortable with operating our platform, our team is here to help. ### 20. My experience with Fluency has allowed me to better manage my campaigns, and I like the product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** I like the notification it gives, like blocked keywords, non-serving sitelinks. I like that I can bulk optimize my campaigns and that it manages my budgets **What do you dislike about Fluency?** It is sometimes confusing trying to take campaigns off read-only, and it takes a second for things to update. For example, I updated my non-serving site links yesterday, but they are still showing up as nonserving **What problems is Fluency solving and how is that benefiting you?** - It is helping me better otpimize my campaigns and manage budgets **Official Response from Mike Lane:** > Glad to hear you’re seeing improvements in your campaigns and gaining better control over your budgets with Fluency! For the issues you mentioned, feel free to reach out to your AE—they can help you get the read-only issue you mentioned sorted quickly. ### 21. Increased Efficiency, Room For Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** BluePrints are helpful when rolling out account changes in mass. The support team is very helpful when responding to questions and they make themselves readily available. **What do you dislike about Fluency?** The filter options are limited. If the filter options could mimic Google Ads in all ways, it would make optimizing in Fluency as smooth as it is with the Google Ads UI. We have to come up with some solution for unbalanced budgets (when paused campaigns' month-to-date spend no longer is factored in). **What problems is Fluency solving and how is that benefiting you?** Rolling out changes in mass that decrease manual work time. **Official Response from Mike Lane:** > Thank you for your feedback! We're pleased that you find our Blueprints helpful and that our support team has been readily available to assist you. We value your input on the filter options and unbalanced budgets, and we'll definitely take that into consideration for future updates - we encourage you to submit this feedback to our user forum if you haven't done so already. ### 22. Great Tool for Marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** I like that it provides an easy and understandable solution to marketing. It's clear, concise, and very intuitive. It has made managing multiple clients and a plethora of campaigns enjoyable again. Whenever I need help with anything, there is always an answer. **What do you dislike about Fluency?** The learning curve can be tough, but once you get the hang of the platform, things just work. **What problems is Fluency solving and how is that benefiting you?** Fluency has made managing and reporting my ads much simpler. It is all in one, easy to use platform. **Official Response from Mike Lane:** > Thank you so much for your thoughtful review! Glad to hear that Fluency has made managing your clients and campaigns easier and our support team is available to help you anytime you have a question. We also appreciate your feedback about the learning curve. We’re always working to make the platform as user-friendly as possible, and your insights will help guide future improvements. Thanks again for sharing your experience! ### 23. Only Search Pacing Solution Worth Considering. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** All in one place to pace budgets. Out of all the budget pacing tools we've tried. This is the only one that covers all need for search ads and our only trusted partner we've found over manually doing ourselves. Additionally, their customer service is stellar. Love our partnership. **What do you dislike about Fluency?** I would love to see more functionality with Meta. While a Meta solution exists, it does not interact with all available functions. **What problems is Fluency solving and how is that benefiting you?** Helps us avoid manual budget pacing ### 24. Fluency Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Pacing tool is fairly easy to use and visualizations are helpful **What do you dislike about Fluency?** Automatic pacing doesn't take into account everything **What problems is Fluency solving and how is that benefiting you?** Ensuring pacing is effective **Official Response from Mike Lane:** > Thanks for the feedback—we’re glad the pacing tool and visualizations are working well for you! If you’re open to it, we’d love to hear more about where you think automatic pacing could improve so we can continue refining the experience. ### 25. Review for Fluency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Fluency?** I like that it saves me time and helps bulk manage multiple accounts easily. Customer support is also very receptive and helpful. **What do you dislike about Fluency?** The intitial set up process is a bit hectic at first as we have to modify our process. **What problems is Fluency solving and how is that benefiting you?** One problem Fluency is help solving is with our budget management. We are able to get a much more accurate spend throughout the month. ### 26. Gamechanger for local ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Fluency?** Flexible platform, powerful features. After our team does the heavy lift of turning our strategies into blueprints, we love how easy Fluency makes it to then execute locally customized, error-free, optimized campaigns for each of our franchise clients quickly. We've been able to spend more time refining the campaigns with the time saved in the setup process. **What do you dislike about Fluency?** The learning curve is steep. The open-ended flexibility of the platform can make it a little overwhelming to set up your views and use the tools effectively at first -- there aren't a lot of preset options templated out of the box to tell you what to focus on. The reports are wildly customizable if you just need a data export, but the visuals (charts/graphs/tables) aren't customizable, which has been a sticking point for our team due to our reporting needs. **What problems is Fluency solving and how is that benefiting you?** We work with franchise and multilocation brands. Fluency helps us launch localized campaigns across hundreds of accounts. **Official Response from Mike Lane:** > Thank you for sharing your experience with Fluency. It's great to hear that our platform is helping you save time in setting up and executing optimized campaigns for your franchise and multilocation clients! We understand that the learning curve can be steep, but we appreciate your feedback and will continue to work on improving the user experience. ### 27. Very nice experience **Rating:** 4.5/5.0 stars **Reviewed by:** Josh S. | Senior PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** the effortless budget pacing and helpful notifications **What do you dislike about Fluency?** nothing comes to mind about things i dislike **What problems is Fluency solving and how is that benefiting you?** The painful manual effort of budget pacing google ads campaigns **Official Response from Mike Lane:** > Thank you for sharing your positive experience with Fluency! We're happy to hear you're finding value with budget pacing and notifications. ### 28. Easy to work with, but occasionally clumsy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency makes full-channel integration super easy for me, and budget changes a breeze compared to our old system. **What do you dislike about Fluency?** Sometimes, stuff just doesn't work. No real understanding, not a ton of clarity, just "it doesn't work"! **What problems is Fluency solving and how is that benefiting you?** Budgets are way easier to manage and update compared to our old system. ### 29. Automated Marketing Makes Life Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Logan M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** What I love about Fluency is, that once you have the blueprints created and set up, you can launch campaigns on a large scale basis. It automates the way you do digital marketing, this way you can focus on strategy and optimizations. The new addition of the "Muse AI" is also a nice touch! It helps you analyze data in a much faster way. The insights report is also very easy to use and manipulate which the handy filters, so you can sift through data in a minimal amount of time. The customer support provided by Fluency is top-notch. We have meetings with them weekly and go over any new releases or pending questions we may have. They're very recepitive to our feedback and are constantly making adjustments and releasing new features to their software based on the feedback we provide. The ease of implemtnation and integration is second to none! Once we migrated our campaigns into the Fluency system, we were up and running and launching new campaigns with ease. Lastly, I use Fluency everyday at work. It's changed the game for digital marketers and I would highly recommend this product to any marketing agency! **What do you dislike about Fluency?** The only thing I can think negatively about Fluency is that it does take a few months to really learn the in's and outs of the software. However they have a great forum, faq page, and support team that can assist you in a very timely manner! **What problems is Fluency solving and how is that benefiting you?** Fluency has solved the problem of launching and making ongoing optimizations on a bulk scale with ease. Instead of having to launch campaigns one by one in a very tedious way in the Google UI, Fluency has solved for that problem! ### 30. Fluency Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Fluency?** I like the budget management feature. All edits and management can be done straight in Backpack and pushed to a respective platform. **What do you dislike about Fluency?** I dislike the use of external resources and uploading versus taking actions directly in the platform. **What problems is Fluency solving and how is that benefiting you?** Automate and manage our paid search advertising more efficiently with budgets and launching campaigns. ### 31. Great Program for Marketing Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** Fluency makes Google and Facebook ads easier to manage, especially if you have numerous accounts. Also, the Fluency team is great with helping and responding back to. Once you get familiar with the program it becomes super easy to implement. **What do you dislike about Fluency?** It takes a bit of playing around to get used too the system. **What problems is Fluency solving and how is that benefiting you?** We handle hundreds of Google Accounts and a good amount of Facebook accounts. We have a small team so Fluency helps us with pushing out the ads and making sure we are reaching our KPIs. ### 32. Great platform that makes our jobs easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** It integrates our lead management engine with our paid search campaigns. Having all of the marketing platforms in one easy to use place is great! Their customer service and onboarding has been fantastic! **What do you dislike about Fluency?** It tends to time out when working with a very large campaign. **What problems is Fluency solving and how is that benefiting you?** It connects the demand we have in our lead management engine with our marketing campaigns on an hourly basis. This prevents us from generating leads where we don't have any more demand for the day, week or month. ### 33. Fantastic customer experience paired with a great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** Fluency helps us run ads at scale. We can operate many accounts with ease. **What do you dislike about Fluency?** I cant think of any downsides to using Fluency. **What problems is Fluency solving and how is that benefiting you?** We have about 400 google ads accounts and Fluency makes updating things as easy as updating a spreadsheet **Official Response from Mike Lane:** > Your positive experience with our customer service and our product is exactly what we aim for. Running ads at scale can be challenging, so we're happy to hear our product is making it easier for you. Thank you for your feedback! ### 34. Easy onboarding process **Rating:** 4.0/5.0 stars **Reviewed by:** James H. | Blueprint Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Fluency?** flexibility within blueprints and how it waterfalls down to the account level. **What do you dislike about Fluency?** I haven't come across anything that I dislike at this point. **What problems is Fluency solving and how is that benefiting you?** wide range of dynamic insertions allows for customer targeting at a very specific level. **Official Response from Mike Lane:** > Hi James, thank you for sharing your feedback - we're happy to hear that you're enjoying the flexibility within Blueprints. t’s also great to know that Fluency’s dynamic insertions are helping you target customers more precisely. Thanks again for your review, and we’re excited to continue supporting your success! ### 35. fluency backpack - digital marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fluency?** makes the job on google ads faster and easier **What do you dislike about Fluency?** sometimes it is hard to find the specific tool that i need when working **What problems is Fluency solving and how is that benefiting you?** efficiency and flagging incidents before it becomes a problem **Official Response from Mike Lane:** > Thank you for sharing your feedback on Fluency! We're thrilled to hear that our tool is making your job on Google Ads faster and easier. We understand that finding specific tools can be challenging at times, and we appreciate your input on this. Our team is continuously working on improving the user experience to make navigation more seamless for our customers - we encourage you to submit any feedback to our user forum if you haven't done so already. ### 36. Great System for Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** Fluency is an excellent ad automation platform, especially for digital marketers managing large-scale PPC campaigns. It streamlines campaign creation, management, and optimization across multiple channels, saving time and reducing manual workload. They have a great reporting system. **What do you dislike about Fluency?** The platform may have a learning curve for teams unfamiliar with automation-driven ad management, requiring time to fully leverage its capabilities. **What problems is Fluency solving and how is that benefiting you?** Saving me time and manual work. **Official Response from Mike Lane:** > Hi there, thank you for sharing how Fluency is helping streamline your large-scale PPC campaign creation, management, and optimization. We really appreciate your patience as ramped up with the platform and its learning curve and are excited for you to continue to fully experience the time-saving benefits! ### 37. It's great **Rating:** 4.0/5.0 stars **Reviewed by:** George M. | Sr. Client Experience Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** A great tool for managing multiple clients. **What do you dislike about Fluency?** None at the moment, it's been very useful for budget pacing. **What problems is Fluency solving and how is that benefiting you?** Budget pacing, managing multiple clients. **Official Response from Mike Lane:** > Hi George. Thank you for your feedback! We're happy to hear Fluency is helping with budget pacing and managing multiple clients effectively. ### 38. It feels confusing **Rating:** 3.0/5.0 stars **Reviewed by:** Tony G. | Channel customer success manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** the straight forward way it presents data **What do you dislike about Fluency?** it doesnt give me ad previews in report designer **What problems is Fluency solving and how is that benefiting you?** probably automating campaigns and simplifying broadcasts ### 39. A Great Tool That Makes Digital Marketing A Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Jackson M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fluency?** Fluency is a cutting-edge tool that helps me see all of my accounts in one place and easily manage them. Within a few moments, I can make the necessary changes to improve my accounts and save myself headaches and time. This tool does most of the heavy lifting for you so you can focus on the more critical tasks at hand. The team at Fluency is always a pleasure to work with; they are insightful and helpful when any issues arise. **What do you dislike about Fluency?** This tool can seem intimidating initially, as there is a slight learning curve, but the documentation and training I have attended have helped me get up to speed. Personal help and quick responses are what separate Fluency from the rest. **What problems is Fluency solving and how is that benefiting you?** Having all of my accounts in a central view with overall metrics helps me visualize the performance of each account and quickly diagnose anything that may seem off. This is a huge time saver for me as I can quickly click into the account and make the necessary changes to get my accounts back on track. **Official Response from Sierra Calabresi:** > Hi Jackson, we're thrilled to hear that Fluency has been such a valuable tool for you in managing your accounts and saving time. Our team is dedicated to providing insightful and helpful support, and we're glad to hear that has been your experience. Thanks for taking the time to share your experience; we appreciate your partnership! ### 40. Robust product that can really improve efficiencies. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Fluency?** There is a ton of flexibility when developing your process which allows you to automate most parts of how you manage your accounts. Their customer service is excellent and they are constantly putting out new improvements. The notification section allows you to find issues across your accounts that otherwise wouldnt have been found at scale. **What do you dislike about Fluency?** It's a complex tool that can be intemidating. Syncing data can be inconsistent and you sometimes dont have insight into why something might look incorrect. **What problems is Fluency solving and how is that benefiting you?** It allows us to quickly launch paid advertising accounts as well as effectively manage our performance and budgets across channels. **Official Response from Sierra Calabresi:** > Thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that you're enjoying the flexibility of our platform, reoccurring updates and the support our team offers. Thank you also for your feedback highlighting where we can continue to improve; we hope to continue to partner directly with you to address your feedback. ### 41. Excellent tool for keeping all your budgets under one umbrella. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Fluency?** Overall, we loved how accommodating and responsive the support is. The set up was seamless and it easily integrated with all major platforms. there was a slightly learning curve initially, but seeing all your accounts in one place was worth it. The budget pacing tool was also one of my favorites. **What do you dislike about Fluency?** Some features were still being developed **What problems is Fluency solving and how is that benefiting you?** eliminates the need to have to go into each individual platform. Fluency is one and done. Just connect your accounts, and you can set up, deploy, and adjust all from inside fluency **Official Response from Mike Lane:** > Thanks for taking the time to leave a review! We're happy to hear that Fluency is helping you consolidate your accounts and streamline your budget management. It's also great to hear you're finding our support team helpful and responsive and that the setup was seamless. We understand that there may be some features still in development, and we appreciate your patience as we continue to improve Fluency. ### 42. Fluency Powers Our Entire Ad Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Cassie A. | Sr. Director of Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Fluency?** Fluency automates or streamlines 90% of the ad operations needed to support a medium to large-scale paid media program. The amount of thought and care that goes into the most time-consuming processes is astounding, allowing our humans to focus on strategy, optimizations, and insights. The team is also incredibly supportive and innovative, always up for building new solutions when needed. **What do you dislike about Fluency?** On the flip side, Fluency is not the most user-friendly system. You must have a working knowledge of logic and software to bring it to life. With that said, their support team is incredible and they won't leave you hanging. **What problems is Fluency solving and how is that benefiting you?** Streamlining or automating redundant processes in the ad operations lifecycle, particularly at launch, but also for optimization. The efficiency gleaned from bringing Fluency into our team has been tremendous. **Official Response from Mike Lane:** > Hi Cassie, thank you for taking the time to share your positive feedback with us. It's great to hear that we've been able to help streamline and automate 90% of your ad operations so your team can focus more on strategy and insights! We appreciate your partnership. ### 43. Great time saving tool backed by great support! **Rating:** 4.0/5.0 stars **Reviewed by:** BJ C. | Chief Data Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Fluency?** Responsiveness when additional support is needed. **What do you dislike about Fluency?** Still lacking a few niceities and still a little pricey **What problems is Fluency solving and how is that benefiting you?** Speeds up campaign buildouts and pushing notifications to analyst ### 44. Great training and support! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Fluency?** Fluency is incredibly helpful training and supporting my team to better understand and use their technology to make our products more scalable. **What do you dislike about Fluency?** Fluency is a very intricate and complex tool so it requires a lot of experience knowing where everything is and how it works. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us scale or digital advertising products and services. ### 45. Impactful Agency Automation & Support **Rating:** 4.0/5.0 stars **Reviewed by:** Curran G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Fluency?** Fluency's campaign and budgeting automation have revolutionized how our agency manages our Google & Facebook accounts, bar none. We've seen huge decreases in the time our analysts need to allocate toward intensive account maintenance and even sharper increases in productivity. Also, Fluency's blueprint feature allows us to onboard new clients and launch new campaigns at a record pace, giving us the tools we need to scale our business much quicker. Lastly, the level of attention and support we get from the Fluency team is sensational, as most issues we experience in the platform (which are few and far between) are responded to or handled within minutes. **What do you dislike about Fluency?** Fluency is a powerful tool for agencies in general, but some of the best features about the platform are more impactful for agencies that specialize in specific industries or that launch the same kind of tactics/campaigns en masse. Additionally, the integration process wasn't necessarily easy, but we did have an incredible level of support throughout the process. **What problems is Fluency solving and how is that benefiting you?** Fluency's RPA and budget/campaign management features allow our analysts to manage more accounts while achieving higher levels of productivity than before. Our onboarding turnaround times have fallen significantly and our client relationship management has improved as well. **Official Response from Sierra Calabresi:** > Hi Curran, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 46. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Fluency?** Working with Fluency has been a great experience. They are easy to interact with and the platform is top notch! We have a great working relationship. **What do you dislike about Fluency?** I can't see any downsides with the Fluency Platform. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us advertise 400 properties with ease. ### 47. Manager, Paid Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Fluency?** So far the system is so easy to use, not having any issues. **What do you dislike about Fluency?** Nothing yet to report, for now the system is helping out. **What problems is Fluency solving and how is that benefiting you?** Geo targeting are now automated and not manual. ### 48. Quick and Easy Fixes **Rating:** 4.5/5.0 stars **Reviewed by:** McKenzie H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** - Easy to change targeting; I like that we can place a radius and shrink or expand it without have to manually change the numerical value of the miles like we have to do in Google Ads. - I LOVE LOVE LOVE the Broadcast tool! Makes updating monthly incentives 10x easier. - I love that my team has a dedicated support person to help with any bugs or potential add-ons to make our user experience easier. - I like the different types of pacing strategies we can implement across all campaigns. Gives me back time everyday. **What do you dislike about Fluency?** - Sometimes it takes a while longer to pull from partners than what is useful - The pacing column under Manage Accounts is not always accurate to how a campaign is spending. **What problems is Fluency solving and how is that benefiting you?** Saves us time **Official Response from Sierra Calabresi:** > Hi McKenzie, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. We especially loved hearing about your positive experience with our Broadcast tool, the support you receive and the time you're getting back each day. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 49. The automation has created consistency where it is needed and the ability to scale with ease. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Fluency?** The most helpful things with Fluency is the automation processes available. Scaling is always a concern when working towards growth, Fluency gave us the confidence to scale and not worry about it. Customer support is by far above my expectations. **What do you dislike about Fluency?** There are somethings that native systems do with little to no effort, and though this is a dislike the support/dev team is constantly working to improve their systems. **What problems is Fluency solving and how is that benefiting you?** Scale is the biggest thing Fluency is solving, we are able to triple in some cases the amount of accounts a single rep can handle. **Official Response from Mike Lane:** > We appreciate your feedback and are glad to hear that Fluency has given you the confidence to scale. Thank you for also highlighting where we can improve; our team is constantly working to enhance our systems and provide the best support possible. Thank you for partnering with us! ### 50. Useful tool for ramping up user capacity **Rating:** 4.0/5.0 stars **Reviewed by:** Greg P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Fluency?** Automation with campaign creation, bulk editing options, and scheduling changes. **What do you dislike about Fluency?** Viewing metrics is less desirable than viewing in Google Ads. Performance Max Assets Groups are a bit clunky (videos not deleting, asset groups pausing) **What problems is Fluency solving and how is that benefiting you?** Campaign Creation: Creating campaigns prior would be an extensive process taking valuable time away from my day. Now it is swift and significantly reduces time spent creating campaigns. Scheduling Changes: I can schedule changes for pacing strategy, ad copy, ad status for future so I do not have to return to make the changes Bulk Editing: Google Ads Editor can make bulk changes but not to the same extend as Fluency. Bulk changing at an account level is also a great feature **Official Response from Sierra Calabresi:** > Hi Greg, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It is great to hear that you're enjoying scheduling changes for your pacing strategy, bulk editing, and automating your campaign creation. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about viewing metrics and PMax asset groups. We're actively looking into this and hope to continue to partner directly with you to address your feedback. - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-11+12%3A56%3A19+-0500&secure%5Bsession_id%5D=d502b4d2-13db-4725-8f77-592cb7ac663d&secure%5Btoken%5D=51a84fbe50fc6bf9ed82c86e36dd410bb9a2ebf920bf91bcec94f453f6b85426&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - 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Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,937 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)