Fluency Reviews & Product Details

As a digital advertising professional, finding tools that genuinely streamline operations and enhance performance is invaluable. Fluency's Muse AI has proven to be one such tool, revolutionizing the way I approach campaign management.

Unmatched Time Savings

One of Muse AI's standout features is its ability to automatically scan an account's website and generate broadcast messages. This automation eliminates the need for manual content creation, allowing me to focus on strategic decision-making. The time saved is substantial, enabling quicker responses to market changes and client needs.​

Weather-Driven Insights

For businesses where weather conditions significantly impact performance, Muse AI's ability to analyze and report on weather-related trends is invaluable. This feature allows for more precise targeting and budgeting, ensuring campaigns are aligned with external factors that influence consumer behavior.​

Seamless Integration and User-Friendly Interface

Muse AI integrates effortlessly into existing workflows, providing a user-friendly interface that simplifies complex tasks.Whether it's generating keyword recommendations or optimization insights, I dont know what I would do without Muse.

Fluency's Muse AI is an indispensable asset for digital advertising teams seeking efficiency and precision. Its automation capabilities, coupled with advanced analytics, empower professionals to deliver superior results in less time. For anyone in the industry looking to elevate their advertising operations, Muse AI is a must-have tool.​ Review collected by and hosted on G2.com.

Constructive Feedback on Muse AI's Command Specificity

While I’m a big fan of Fluency’s Muse AI and the immense time savings it delivers, one challenge I’ve encountered is the need to phrase AI commands in a very specific way to get the desired outcome. It can be a bit tricky at times—especially when you're moving fast or aren’t sure exactly how to structure a prompt.

That said, Muse does a great job of helping you along the way. It often provides helpful prompts or suggestions that guide you toward better command structure, making the learning curve feel more manageable. Over time, you get more fluent in “speaking Muse,” and the tool really shines once you’re comfortable with its rhythm.

A bit more flexibility or natural language understanding would make the experience even smoother—but even with that slight friction, the productivity gains make it well worth the effort. Review collected by and hosted on G2.com.

The automation features are impressive and truly help simplify the process of launching a product. I find that it provides a well-organized pacing and a reliable notification system, which makes the whole experience smoother. Review collected by and hosted on G2.com.

I find that the Blueprints are quite restrictive, which makes it unnecessarily hard to make quick changes to campaigns. I also wish the user interface were more intuitive, and that it was easier to move seamlessly between Fluency and the marketing platform. Review collected by and hosted on G2.com.

Fluency has been a great help in managing budgets and campaigns for Google Ads. It's design is sleek and self explanatory so even if there are updates, it's not too hard to figure out what has changed. Review collected by and hosted on G2.com.

It can be a bit slow sometimes especially when I am attempting to refresh external sources of data and republishing campaigns leading to slower than expected working speeds. Review collected by and hosted on G2.com.

Fluency's budgeting tool helps us keep on track, and when necessary, make quick changes to accommodate clients.

Other built in tools let us change all other aspects of our campaigns quickly. Gone are the days of spending multiple hours doing repetitive tasks.

The support team has been phenomenal as well. Review collected by and hosted on G2.com.

Everything exists inside the platform, but finding the exact button you need can take some trial and error. Review collected by and hosted on G2.com.

Fluency has been excellent to work with over the past months. We've gone through the onboarding process, and I couldn't be happier with the level of support we've received. They've been so helpful and responsive to our needs & the unique concerns of our business. Review collected by and hosted on G2.com.

Fluency is definitely a large investment of time. This has not been a surprise, but it's been a steep learning curve for all of our teams. We still have quite a bit to go in order to completely benefit from the tools available to us. Review collected by and hosted on G2.com.

I like being able to see all my accounts in one place; being able to check performance, pacing, etc. The customizable dashboards, and notifications are really helpful too. Support is top-notch too. Review collected by and hosted on G2.com.

Its a little tricky to get the hang of navigation, at first, but with a bit of use it becomes second nature. Review collected by and hosted on G2.com.

Fluency's platform is very easy to use and makes it very easy to implement across a large number of accounts! We use Fluency on a daily basis to manage accounts across multiple platforms and launch new accounts as well. Their staff is very supportive and not only holds regular meetings with us but also helps us with support tickets as well. I would recommend Fluency to anyone managing large advertising spend. Review collected by and hosted on G2.com.

I don't have many negative things to say about Fluency- they are always innovating and improving the product, any issues we may have end up getting resolved quickly! Review collected by and hosted on G2.com.

Auto pacing and integrations/automations linked with Google ads. Broadcast tool is very helpful and makes it easier to add ad copies especially on promo offers. Review collected by and hosted on G2.com.

Sometimes, there aren't any previews after adding copies via Broadcast. Also, there are times when the changes done weren't saved. Review collected by and hosted on G2.com.

I like how I can manage all my accounts in one dashboard. Making changes to multiple accounts at once is much easier than before. I am still learning the platform, and there's aw LOT to learn. But I also really like the message of the day to be able to share with clients. Dan has been amazing and patient teaching our team all about how to use Fluency Review collected by and hosted on G2.com.

There's so many features that I'm unsure abouyt. The locking feature doesn't always make sense. Sometimes I want to make changes directly within the Google Ads platofrm, and I wish those changes would be imported automatically Review collected by and hosted on G2.com.

Fluency provides clear, intuitive tools that make managing campaigns straightforward and efficient Review collected by and hosted on G2.com.

While the platform is powerful, it can sometimes feel a bit overwhelming with all the options available. Review collected by and hosted on G2.com.