Fluency Reviews & Product Details

The consistency across platforms really helps streamline our internal processes and training. The people behind Fluency are amazing—always available for support, open to feedback, and quick to respond. Review collected by and hosted on G2.com.

So far, there’s nothing I dislike. That said, like any new system, it takes time and commitment to get fully onboarded and up to speed. Review collected by and hosted on G2.com.

RPA (Robotic Process Automation) is THE feature for this platform. It allows users to build blueprints for repeatable processes that save time without QA concerns. If your company specializes in a particular vertical or verticals, this platform would allow 2-3x the workload per account owner/ analyst. I, alongside my entire department, use this platform throughout the day, 5 days a week. Review collected by and hosted on G2.com.

Feature requests are not guaranteed. There needs to be a large enough adoption for clients to service requests. This isn't a deal breaker as they support virtually all standard features you would find in Google or Meta platforms. Review collected by and hosted on G2.com.

The adoption of Fluency in our department has been beneficial and has cut time on repetitive tasks like duplicating ads, managing limited-time offers, and adjusting budgets for rollover. Working in the automotive space means that we are constantly changing offers, and running expired ones can be detrimental. The broadcast feature has been a godsend in allowing us to schedule ad copy to expire when we need it to. Not having to duplicate ads monthly for 40+ accounts has given me so much time back. Review collected by and hosted on G2.com.

We've encountered several issues, including ad sets randomly pausing, broadcast copy being incorrectly set as the always-on ad copy, and changes made in Fluency not syncing properly with Ads Manager. Review collected by and hosted on G2.com.

I find that the budget management tools are really efficient and effective for people managing large amounts of clients. I also really like the pre-set reporting and the AI reporting integrations.

I like how available our representative is for support. Review collected by and hosted on G2.com.

I find that you cannot find the same views (one that comes to mind is i cannot see the search terms by ad group, they come all as one campaign).

I also really dislike that you can't see if you've excluded or added a keyword.

I also really don't like that paused budgets don't count towards your total spend even if you've seen spend that month. Review collected by and hosted on G2.com.

I use Fluency to manage several automotive accounts each month. It is great for keeping budgets on track and quickly checking pacing and performance. Switching between accounts is easy and the bulk editing tools save a lot of time when updating campaigns. I also like how smoothly it connects with Google and Facebook. Review collected by and hosted on G2.com.

Slow feature updates on all the platforms Review collected by and hosted on G2.com.

This is a unique platform in the digital advertising industry, offering a high degree of customization, advanced automation, and valuable insights. The customer support team is also excellent. Review collected by and hosted on G2.com.

It would benefit from greater platform compatibility, though I understand this is currently being addressed. Review collected by and hosted on G2.com.

I love how you can easily update campaigns by running different blueprints across multiple platforms for your accounts. Review collected by and hosted on G2.com.

What I dislike about Fluency is the lack of integration with TikTok. We have to use it in app instead of together in Fluency. Review collected by and hosted on G2.com.

I appreciate Fluency’s ability to streamline campaign management by enabling faster campaign launches and providing proactive updates. The budget pacing tools are user-friendly, and the integration with Google Local Services ads is invaluable. Its customizable notifications enhance productivity, allowing us to catch and address issues promptly. Review collected by and hosted on G2.com.

I find the learning curve associated with the blueprints quite challenging, especially during the initial setup. It involved a significant amount of trial and error to get things working smoothly. Additionally, there were issues with blueprints' customization, particularly concerning data handling and overwriting settings, which required careful management and took about ninety days to resolve. The AI capabilities, particularly Muse AI reports, are not yet fully developed or reliable. There have been problems with data alignment and the accuracy of reporting, making the AI less useful than anticipated. Also, the platform's pricing is on the higher side, which makes it a considerable investment for our company. Review collected by and hosted on G2.com.

The support team is always around — you never feel alone. They answer all questions and concerns promptly. As for ease of use, there’s definitely an adjustment period, but they offer great tools and resources to help you get started. Review collected by and hosted on G2.com.

I would have appreciated a bit more structured guidance — for example, instead of just asking ‘What do you need from us?’, it would have been helpful to hear ‘Here’s what we have, here’s what we typically recommend, and here’s how we can adapt it for you.’ We felt we needed a bit more direct advice on best practices and typical setups. The implementation required a few meetings. Review collected by and hosted on G2.com.

I like that I can integrate and manage many clients in one platform. I'm able to create my own blueprints and use that to create multiple campaigns for several accounts. It also helps with managing your budget that way you don't overspend. It always available and very easy to use. Review collected by and hosted on G2.com.

As time goes by we know that improvements to the platform will come and sometimes these change scan be a set back as you have to learn to navigate them especially when you area already familiar with the way certain things was. Review collected by and hosted on G2.com.