--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 260 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 260 scale: '5' date_modified: '2026-06-30' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 260 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. (89 reviews) - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. (56 reviews) - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. (56 reviews) - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. (53 reviews) - Users rave about the **top-notch customer support** of Fluency, finding the team responsive and incredibly helpful. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. (38 reviews) - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. (26 reviews) - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. (22 reviews) - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-07-01+16%3A08%3A00+-0500&secure%5Bsession_id%5D=87620f1d-059c-4531-873d-8adb6fd9ed99&secure%5Btoken%5D=ee2626828964d4addea2623eb44ef4e47c28d69662e814982baae4d63eaa8212&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Merchant Center (Google Shopping) - Prestashop Addon](https://www.g2.com/products/google-merchant-center-google-shopping-prestashop-addon/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LOCALACT](https://www.g2.com/products/localact/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [MongoDB](https://www.g2.com/products/mongodb/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) ## Fluency Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,934 reviews)