# Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 260 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, making account management and navigation effortless and intuitive. (89 reviews) - Users value the **efficiency** of Fluency, significantly reducing time spent on budget management and account adjustments. (61 reviews) - Users find **budget management** in Fluency quick and efficient, streamlining tasks and enhancing client communication. (56 reviews) - Users love the **easy campaign management** in Fluency, streamlining budget proposals and enhancing control over performance. (56 reviews) - Users highlight Fluency's **time-saving capabilities** , allowing teams to focus on optimizing other project aspects efficiently. (53 reviews) - Users commend the **exceptional customer support** from Fluency, noting responsiveness and helpfulness in addressing their needs. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users find the **learning curve challenging** , but appreciate the robust system and helpful customer support improving the experience. (38 reviews) - Users often face **software bugs** that disrupt their workflow and hinder seamless experiences with Fluency. (28 reviews) - Users face a **steep learning curve** with Fluency, as navigating its cluttered interface can be quite challenging. (26 reviews) - Users find **navigation issues** in Fluency challenging initially, but updates are improving user experience over time. (22 reviews) - Users often face **error issues** that disrupt workflow and highlight the need for improved support and communication. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Performance Metrics That Make Client Reporting a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Pedro M. | QA Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** Having access to performance metrics for all the ads we run—whether for a single account or across multiple accounts—is a real win, especially when it comes to discussing results with our clients. **What do you dislike about Fluency?** Sometimes I find it difficult to get the reports I need, and the process can be quite time-consuming. **What problems is Fluency solving and how is that benefiting you?** We use it to centralize the management and reporting for all the ads we run for our clients. We also integrate it with our own internal platforms **Official Response from Sierra Calabresi:** > Hi Pedro, thanks for taking the time to leave a review. Great to hear Fluency is helping you simplify client reporting! Regarding your feedback, In the Fluency Help Center, you can find, view, and download generated reports by navigating to the Insights tab in the left-hand menu and selecting Report History. Sharing a link here in case that could be insightful! And feel free to reach out to your AE too in case they can share some tps for getting the reports you need more efficiently. ### 2. Efficient Campaign Management, Minor Speed Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Maya J. **Reviewed Date:** February 10, 2026 **What do you like best about Fluency?** I like the UI of Fluency. I also appreciate that it helps manage and streamline the process of making changes for over 100 accounts and it's good for project management. I use the bulk manage and portfolio features the most because of the number of accounts I handle. These tools help in streamlining processes and cut down the time spent on ads. The initial setup of Fluency was pretty easy. **What do you dislike about Fluency?** Sometimes loading times can be slow **What problems is Fluency solving and how is that benefiting you?** I use Fluency for paid ads campaign management, which helps streamline the process of making changes for 100+ accounts. The bulk manage and portfolio features streamline processes and cut down the time spent on ads. **Official Response from Sierra Calabresi:** > Hi Maya, Thank you for taking the time to share your experience with Fluency! We’re thrilled to hear that our UI and bulk management tools are helping you streamline the process for over 100 accounts. Cutting down the time spent on ads is exactly why we built those features, so it's great to know they’re hitting the mark for you. Regarding the slow loading times, our team is continuously working on optimizations to ensure the platform stays as fast as your workflow. ### 3. Fluency has increased our efficiency tenfold **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** We use Fluency to manage Google/Bing accounts and it has saved us a ton of time in campaign/account creation as well as ensuring our campaigns are scaling at ROI goals **What do you dislike about Fluency?** Sometimes Fluency is slow at times when refreshing data from partners, but overall no compliants. **What problems is Fluency solving and how is that benefiting you?** Managing multiple accounts at one time and ensuring campaigns are scaling at goal ROI's. Also allows us to create campaign blueprints which make duplicating campaigns easy and simple. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to leave a review! Glad Fluency is helping you save a ton of time on campaign and account creation! ### 4. Streamlined Ad Management with Automation **Rating:** 4.0/5.0 stars **Reviewed by:** James F. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like Fluency because it helps us manage the accounts at scale and saves time. It lets me know when something is incorrect or broken and ensures optimization. I find the automated reporting particularly valuable because it significantly cuts down the amount of time I would otherwise have to spend pulling reports together manually. **What do you dislike about Fluency?** I find the amount of time it takes to resolve an issue on Fluency's end frustrating. Also, making the blueprints more simple would be helpful. **What problems is Fluency solving and how is that benefiting you?** Fluency helps us manage accounts at scale, saves time, alerts us to issues, ensures optimization, and its automated reporting cuts down time spent on manual report compilation. **Official Response from Sierra Calabresi:** > Hi James, thanks for sharing your feedback with us. Great to hear Fluency is helping you manage your accounts at scale and save you time overall. Regarding your feedback, our team is always looking to speed up their response time; Fluency Academy is also expanding its sections and will soon include training on Blueprints that could help make things more efficient - stay tuned! And please feel free to escalate any issues you're having to your AE. ### 5. Fantastic Platform for Google Ads Budget Management and Pacing **Rating:** 5.0/5.0 stars **Reviewed by:** Edward S. | Sr. SEM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Fluency?** Fantastic platform for managing budgets and pacing for Google Ads. **What do you dislike about Fluency?** Nothing. It has been a very useful software. **What problems is Fluency solving and how is that benefiting you?** Budget management, allocation, and pacing management. **Official Response from Sierra Calabresi:** > Hi Edward, thank you for the 5 star review! Glad you're finding it helpful for managing budgets, allocation and pacing. Appreciate your partnership. ### 6. Streamlined Campaign Tracking with Intuitive AI **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine W. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like Fluency's easy interface which makes navigating and adjusting campaigns for performance straightforward. I enjoy the new AI tool that simplifies and compiles data, and it's really useful that it's client-facing, allowing me to copy/paste into an email if necessary. This tool also frees up time in my day to complete other tasks. **What do you dislike about Fluency?** I do wish that we had a little more graphs and ability to pull more impactful reports that could be client facing. **What problems is Fluency solving and how is that benefiting you?** I use Fluency for tracking campaigns and adjusting for performance, solving complex AdWords issues. The new AI tool simplifies and compiles data, saving me time and enabling client-facing communication. **Official Response from Sierra Calabresi:** > HI Katherine, we're happy to hear Fluency is saving you time and simplifying your client communications. We appreciate your feedback and want to be sure you're making the most out of our Reporting capabilities - if you haven't already, check out our Reporting section on the Help Center as Fluency Reporting and Insights centralizes cross-platform performance data, automates report generation and distribution (https://help.fluency.inc/en/articles/8762993-reporting-basics). ### 7. Clear Pacing & MoM Insights, but Bulky and Buggy at Times **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Fluency?** It shows clear pacing numbers and strategies and also provides clear MoM data in an easy to view way. **What do you dislike about Fluency?** It's a bit bulky and not user friendly. Everything needs to work exactly right or it doesnt work at all. A bit buggy at times too. **What problems is Fluency solving and how is that benefiting you?** It provides more data than we had before and gives a place to see all accounts as a whole much quicker. **Official Response from Trinity Yue:** > Hi there, thank you so much for sharing your feedback with us—we deeply value your input and perspective on areas where we can further improve. It was great to hear that you enjoyed the clear pacing numbers and strategies, as well as the easy-to-view month-over-month data insights. Thank you also for your feedback highlighting where we can continue to improve. We appreciate hearing about your experience and your thoughts about the platform's usability and stability. We hope to continue to partner directly with you to address your feedback. ### 8. Streamlined Advertising Workflow with Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Santoshi K. **Reviewed Date:** February 05, 2026 **What do you like best about Fluency?** I really appreciate Fluency for its efficiency and time-saving automation, which has significantly reduced the time we spend creating and updating procedures. This used to take hours but now gets done in minutes. It also allows me to focus more on high-level strategy by shifting time from manual execution. Additionally, the robust budget management feature is something I like, and the initial setup process was smooth for me. **What do you dislike about Fluency?** I think the workplace digital training could be improved. We want training from the company. **What problems is Fluency solving and how is that benefiting you?** I find Fluency reduces time spent on advertising operations by automating complex, manual tasks, shifting focus to high-level strategy. **Official Response from Sierra Calabresi:** > Hi Santoshi, thanks for leaving a review. It’s great to hear that Fluency is transforming your workflow from hours of manual execution into minutes of strategic focus! While we built Fluency Academy to provide scalable, on-demand training, we completely hear your preference for a more personal touch.... please know that your AE is always available to provide the direct, hands-on guidance you need if there's areas of the platform you want to go deeper on. ### 9. Great tool for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Matthias D. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** What I like best about Fluency is its seamless automation engine that’s specifically built for high-volume, multi-location businesses. It allows us to scale localized digital marketing campaigns across hundreds of locations with a high level of consistency and efficiency. The templating system is robust, making it easy to maintain brand control while still allowing for customization at the local level. Also, the integration with platforms like Google Ads and Meta is incredibly smooth, which saves our team hours of manual work each week. **What do you dislike about Fluency?** While Fluency is powerful, one area that could be improved is the learning curve for new users. The platform offers a lot of advanced features, but it can be overwhelming at first without proper onboarding or documentation. Additionally, while the automation is strong, more granular reporting and analytics capabilities—especially visual dashboards—would make it easier to evaluate performance at both macro and micro levels. Some occasional delays in syncing data with ad platforms have also been a minor challenge. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving the challenge of scaling digital advertising across dozens or even hundreds of locations without sacrificing customization or compliance. Before using Fluency, managing localized campaigns was time-consuming, error-prone, and required significant manual effort. With Fluency’s automation and templating capabilities, we can now launch hyper-localized campaigns quickly and consistently while maintaining brand standards. This has freed up our team to focus on strategy rather than execution, significantly reduced turnaround times, and improved performance by enabling real-time updates across all campaigns from a central platform. It also helps us ensure ad spend efficiency and accountability at scale. **Official Response from Mike Lane:** > Hi Juan, thank you for the thoughtful and detailed feedback—it’s great to hear that Fluency’s automation and templating are helping you scale while maintaining consistency and efficiency. We also appreciate your note on the learning curve; to support users at all levels, our learning team recently launched Fluency Academy, designed to help both new and experienced users get the most out of the platform - we invite you and your team to check it out! Thanks again for your feedback! ### 10. Efficient Budget Pacing with Strong Onboarding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elaina G. **Reviewed Date:** October 27, 2025 **What do you like best about Fluency?** I really value Fluency's ability to streamline budget pacing, which has significantly saved us time, allowing us to focus on optimizing other aspects of our projects. The platform's user-friendly design makes it simple to manage all of my accounts in one place and monitor their performance. Fluency's error notifications and the convenient notifications bar are incredibly useful for staying on top of any issues. Additionally, the different user interfaces make navigating the platform intuitive. The onboarding process was smooth and informative, with the team providing ample support through meetings on setting up accounts and using its features effectively. What truly sets Fluency apart is its extensive capabilities, which seem equipped to address all our operational pain points, contributing to a seamless workflow. **What do you dislike about Fluency?** I find the blueprints feature in Fluency complex, particularly as we're still trying to iron out how to best build campaigns. Dealing with tags, account tags, and blueprint tags adds to the complexity, making it challenging to fully utilize the feature effectively. **What problems is Fluency solving and how is that benefiting you?** I find Fluency saves time with budget pacing, enabling focus on optimizations and improving campaign builds. The platform's capabilities and user interfaces consolidate accounts, reducing errors and enhancing performance visibility. ### 11. Search & Social Performance Strategies experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Fluency?** - The pacing feature. I get to see how each campaign(s) are performing MoM. - We got see the overall performance of the shared budgets. Something Google only provides with filters. - The notifications are great, but there is still room for improvement. **What do you dislike about Fluency?** - I would like to see a feature at the account list and account level. Where you can see any notifications of issue that become present. - Campaign stopped spending or drop in performance notifications need to be shows in real-time or at least one day notice. - There need to be a feature that you can update assets in bulk. For example, there is still no feature that allows us to update sitelinks in bulk. Which would be a huge help. - There need to be a feature at the within the account that shows the customer support ticket history. - There also need to be a feature that shows you the bulk receipts at the account level, and allows the easy to cancel them if necessary. - It crashes too much recently. That needs to be solved. - Sometimes the pull from partners action delays and times hours. That is not great when we need to close tasks/cases. I loose confidence on my changes reverting. - The Muse AI to troubleshoot needs to be more specific on what to look for when solving an issue. **What problems is Fluency solving and how is that benefiting you?** Pacing budget MoM and at times identifying issues in the accounts. Performance analysis and optimization. ### 12. Efficient Budget Management with Minor Setup Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Skylar L. **Reviewed Date:** December 18, 2025 **What do you like best about Fluency?** I find that Fluency makes managing budget pacing much easier, with everything listed in one area, which is efficient and saves me a lot of time, especially when it comes to math. Pacing tasks that used to take me an hour now only take about 5 minutes with Fluency. **What do you dislike about Fluency?** I wish I didn't have to restructure all of my campaigns to have a daily budget in order to turn off read-only. I had to rebuild all of my campaigns that had lifetime budgets, but Fluency needs them to be daily budgets. **What problems is Fluency solving and how is that benefiting you?** Fluency makes managing pacing easier by listing everything in one area. It's efficient and saves me a lot of time on math, reducing pacing tasks from an hour to just 5 minutes. **Official Response from Sierra Calabresi:** > Thank you for sharing your experience with Fluency. We're thrilled to hear that it has saved you time and made budget pacing easier. We understand your frustration with the setup challenges and will work on finding a solution for a smoother transition. ### 13. AI-Driven PPC Optimizer with a User-Friendly Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Keyana L. **Reviewed Date:** January 30, 2026 **What do you like best about Fluency?** I like that Fluency's dashboard is easy to understand and navigate, and I appreciate being able to see everything clearly. The photos and verbiage that will go onto the ads are great. I also found the setup process to be very easy. **What do you dislike about Fluency?** I find the character limit difficult because the new pricing and fee transparency guidelines require more text. The character limit should be expanded from 90 characters to about 150 characters. **What problems is Fluency solving and how is that benefiting you?** I use Fluency for PPC ad campaigns because it's AI-driven and gives real-time data for fast adjustments, and its dashboard is easy to understand and helps me see everything. **Official Response from Sierra Calabresi:** > Hi Keyana, Thank you so much for the review! We're thrilled to hear that you’re finding the platform easy to navigate and that your setup is going smoothly. Regarding the character limits: these are actually set to align directly with our ad partners' requirements. However, if you ever notice a discrepancy or run into an issue, please let us know, we pride ourselves on resolving those types of updates quickly! ### 14. Bulk Task Management and an Intuitive UI That Simplifies Ad Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** Bulk managing tasks, and the UI makes managing ad accounts much easier. **What do you dislike about Fluency?** handoff between onboarding and support representatives was a bit clunky and seemed like not enough was communicated regarding our goals **What problems is Fluency solving and how is that benefiting you?** The UI is vastly superior to Meta's, and the Muse AI helps a lot with diagnosing what needs to be fixed which lets me do more work faster. **Official Response from Sierra Calabresi:** > Thank you for your feedback! We're pleased to hear that you find our bulk task management and intuitive UI helpful for managing ad accounts. We apologize for the clunky handoff experience and the lack of communication regarding your goals. We will address these issues to ensure a smoother transition and better understanding of your needs. It's great to hear that Fluency's UI and Muse AI are helping you work more efficiently. ### 15. Powerful Automation, But Sensitive to Small Errors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Fluency?** I like how you can really automate certain tasks. **What do you dislike about Fluency?** How sensitive it can be with what you need for the automation. If one thing is off, it breaks. Like accidentally using a ":" instead of a ";" in coding which makes it also harder to find where the error lie. **What problems is Fluency solving and how is that benefiting you?** Helping with ad uploads and budget management ### 16. Consistency Across Platforms with Amazing, Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Shalini R. | VP of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Fluency?** The consistency across platforms really helps streamline our internal processes and training. The people behind Fluency are amazing—always available for support, open to feedback, and quick to respond. **What do you dislike about Fluency?** So far, there’s nothing I dislike. That said, like any new system, it takes time and commitment to get fully onboarded and up to speed. **What problems is Fluency solving and how is that benefiting you?** Scaling campaign builds across multiple platforms, along with budget management, including overspend mitigation. **Official Response from Sierra Calabresi:** > Hi Shalini, thank you for taking the time to share your feedback about Fluency! We're happy to hear our product and our people are making a difference in your advertising. Our goal is to ensure our partners have the best experience possible. ### 17. Excellent Support and Powerful Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Fluency?** Support we have received and the many optimizations and automations that are possible **What do you dislike about Fluency?** Is not as user friendly since it is complex **What problems is Fluency solving and how is that benefiting you?** We have more than 1200 individuals dealers that have their own campaigns for a total approx of 7000 campaigns we have to monitor, optimize and create and Fluency will be so helpful in centralizing the processes **Official Response from Sierra Calabresi:** > Hi there, we're glad to hear that you appreciate our support and the powerful automations Fluency offers. We understand that complexity can be a challenge, and we're continuously working to improve the user experience. Thank you for sharing your experience with us. ### 18. Effective Campaign Monitoring, Needs Faster Catalog Connection **Rating:** 4.0/5.0 stars **Reviewed by:** Leslie A. | Sr. Paid Social Media Strategist **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like the pacing section of the budget groups in Fluency because it shows what is pacing on-track or slow. It helps me by letting me know which campaigns are struggling, so I can check them to see what's wrong. The initial setup of Fluency is pretty simple for the most part. **What do you dislike about Fluency?** The catalog connection could be faster or the errors after updating creative. **What problems is Fluency solving and how is that benefiting you?** Fluency auto-starts campaigns monthly with the same budgets and notifies me if budgets aren't aligned with our project manager tasks, which is crucial for my work with META advertising. **Official Response from Sierra Calabresi:** > Hi Leslie, thank you so much for sharing your feedback with us, we deeply value your input and perspective on areas where we can further improve. It is great to hear budgeting and pacing has been valuable to you and your Meta ads! ### 19. Simple, Easy UI with Great Fluency Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Fluency?** UI is simple and easy to use, and support from Fluency has been great! **What do you dislike about Fluency?** Some campaigns we publish have errors from Fluency's back end, but we are always well supported by their team **What problems is Fluency solving and how is that benefiting you?** Fluency helps us build large complex campaigns, by streamlining the processes and saves a considerable amount of time **Official Response from Sierra Calabresi:** > Hi there, thank you for your feedback. We're glad to hear that you find our UI simple and easy to use, and that our support has been great for you! ### 20. Fluency Gives Our Team Time Back to Focus on Campaign Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew C. | Senior Growth Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Fluency?** Fluency has helped give important time back to our teams to optimize campaigns for client instead of spending time on pacing. **What do you dislike about Fluency?** There hasnt been anything that I have specifically found to not like about it. **What problems is Fluency solving and how is that benefiting you?** The main problems it is solving is the time investment that we would put towards pacing over 40 clients weekly. **Official Response from Sierra Calabresi:** > Hi Matthew, we're glad to hear that Fluency has been able to give your team more time to focus on campaign optimization. Thank you for sharing your positive experience! ### 21. Effortless Google Ads Management with Intuitive Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Erika A. **Reviewed Date:** February 12, 2026 **What do you like best about Fluency?** I like how easy it is to navigate between accounts in Fluency. The budget view, campaign view, and overview page with easy-to-find KPIs are great features that I find especially useful. The initial setup was also easy, which is a big plus for me. **What do you dislike about Fluency?** I think the budget bulk edits could be improved. **What problems is Fluency solving and how is that benefiting you?** Fluency helps in pacing current budgets, reallocating budgets between campaigns for the month, and setting up new budgets, while providing an easy navigation between accounts and clear views for budgets, campaigns, and KPIs. **Official Response from Sierra Calabresi:** > Hi Erika, thank you for the wonderful review! It’s great to hear that our dashboard and KPI views are providing the clear visibility you need to manage your accounts effortlessly. We also love hearing that the initial setup was a smooth experience for you. You mentioned that our budget bulk edits could be improved. Since you use these tools to pace and reallocate budgets, we’d love to hear more about your ideal workflow. What specifically would make that process faster or more intuitive for you? Please feel free to share your thoughts with your AE. We're eager to take your feedback directly to our product team! ### 22. Fluency is the Solution for Enterprise Scaling **Rating:** 4.5/5.0 stars **Reviewed by:** Greg P. | Data & Audience Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Fluency?** RPA (Robotic Process Automation) is THE feature for this platform. It allows users to build blueprints for repeatable processes that save time without QA concerns. If your company specializes in a particular vertical or verticals, this platform would allow 2-3x the workload per account owner/ analyst. I, alongside my entire department, use this platform throughout the day, 5 days a week. **What do you dislike about Fluency?** Feature requests are not guaranteed. There needs to be a large enough adoption for clients to service requests. This isn't a deal breaker as they support virtually all standard features you would find in Google or Meta platforms. **What problems is Fluency solving and how is that benefiting you?** The time taken to build campaigns, make bulk changes, schedule changes, and update ad copy is shortened through a plethora of features in the platform. It gives time back to focus on metrics and optimizations (the important things). ### 23. Easy Budget Tracking for Ads That Keeps Me Ready for Every Client Call **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like how easy it is to check on budgets set for marketing ads such as Google LSA/PPC and social media. It prepares me for client meetings and I use it to prepare for every client call I have. **What do you dislike about Fluency?** Don't have much I dislike honestly. For what I need to use it for, I get everything I need from the program. **What problems is Fluency solving and how is that benefiting you?** Easily checking marketing budgets for different clients. This ensures their campaigns are pacing correctly throughout the month and help us make strategy decisions. **Official Response from Sierra Calabresi:** > Thanks for the review! It's great to hear that Fluency has become an essential part of your meeting prep by providing the quick budget insights and pacing data you need to lead successful client calls! ### 24. Frequent Bugs with Google/Meta Updates, and PMAX Support Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** It's helped with macro campaign automations and management of 1000+ clients at my organization **What do you dislike about Fluency?** There are still a lot of bugs that occur when Google or Meta have product updates to their ad formats. PMAX fluency support could be stronger. **What problems is Fluency solving and how is that benefiting you?** Supporting mass clients at mass scale. **Official Response from Sierra Calabresi:** > We are glad to hear that Fluency has helped with macro campaign automations and managing a large number of clients at your organization. We are continuously working to address any bugs and improve our support to ensure a seamless experience for all our users. ### 25. Fluency - Social Media Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Ana A. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Fluency?** The adoption of Fluency in our department has been beneficial and has cut time on repetitive tasks like duplicating ads, managing limited-time offers, and adjusting budgets for rollover. Working in the automotive space means that we are constantly changing offers, and running expired ones can be detrimental. The broadcast feature has been a godsend in allowing us to schedule ad copy to expire when we need it to. Not having to duplicate ads monthly for 40+ accounts has given me so much time back. **What do you dislike about Fluency?** We've encountered several issues, including ad sets randomly pausing, broadcast copy being incorrectly set as the always-on ad copy, and changes made in Fluency not syncing properly with Ads Manager. **What problems is Fluency solving and how is that benefiting you?** Fluency has helped us streamline time-consuming tasks like duplicating ads, updating offers, and adjusting rollover budgets—processes that are especially frequent in the fast-paced automotive space. ### 26. Excellent Budget Tools and Reporting, But Needs Better Keyword and Spend Visibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** I find that the budget management tools are really efficient and effective for people managing large amounts of clients. I also really like the pre-set reporting and the AI reporting integrations. I like how available our representative is for support. **What do you dislike about Fluency?** I find that you cannot find the same views (one that comes to mind is i cannot see the search terms by ad group, they come all as one campaign). I also really dislike that you can't see if you've excluded or added a keyword. I also really don't like that paused budgets don't count towards your total spend even if you've seen spend that month. **What problems is Fluency solving and how is that benefiting you?** We manage a lot of clients and need one platform to manage budgets, streamline campaign builds with the blueprint, perform optimizations, and reporting. ### 27. Mass Campaign Production That Greatly Improves Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Fluency?** We are able to mass produce and manage campaigns for clients, which greatly improves our efficiency. **What do you dislike about Fluency?** The bugs, turning off campaigns, overspending, duplicating ad sets **What problems is Fluency solving and how is that benefiting you?** We get things done quickly and correctly for our clients. **Official Response from Sierra Calabresi:** > Thank you for your review. It's great to hear that Fluency is helping you get things done quickly and correctly for your clients. We appreciate your feedback and are committed to continually improving the issues you've noted. ### 28. Streamlined Budget Management, Minor Campaign Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Simon G. **Reviewed Date:** February 10, 2026 **What do you like best about Fluency?** I like that Fluency helps with budget management, particularly because it automates the process, so we don't have to do it manually. I also find the dashboard really helpful as it allows me to see all the spending and results. **What do you dislike about Fluency?** managing PMAX campaigns is challenging. **What problems is Fluency solving and how is that benefiting you?** I use Fluency for budget management, allowing me to handle multiple budgets effortlessly without manual work. The dashboard shows all spending and results, making it really helpful. **Official Response from Sierra Calabresi:** > Hi Simon, we really appreciate you taking the time to share your experience with Fluency! It’s great to hear that our automated budget management and centralized dashboard are helping you move away from manual work, that's exactly what we aim for. We noticed you mentioned that managing PMax campaigns can be a bit challenging. We’d love to help you get the most out of that campaign type. Would you be open to expanding upon those specific challenges with your AE? They can dive into your setup with you to see if we can streamline that process and resolve those hurdles. ### 29. Needs improvments **Rating:** 1.5/5.0 stars **Reviewed by:** Rushikesh A. | Senior Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Fluency?** I use Fluency to manage several automotive accounts each month. It is great for keeping budgets on track and quickly checking pacing and performance. Switching between accounts is easy and the bulk editing tools save a lot of time when updating campaigns. I also like how smoothly it connects with Google and Facebook. **What do you dislike about Fluency?** Slow feature updates on all the platforms **What problems is Fluency solving and how is that benefiting you?** Fluency helps us manage multiple automotive dealer accounts in one place which saves a lot of time compared to working in each platform separately. It keeps budgets on track with pacing tools and makes it easy to spot under or overspending. Bulk edits and quick performance checks let us react faster to changes and improve results for clients. **Official Response from Sierra Calabresi:** > Hi Rushikesh, thank you for taking the time to share your positive feedback about Fluency! It’s awesome to hear our product is making a difference in your advertising. Our goal is to ensure our partners have the best experience possible, so we’re grateful for the feedback. Having said that, we LOVE feedback in all forms at all times, so please keep it flowing at your convenience! ### 30. Advanced Automation & Insights, Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dinaz M. | Digital Advertising Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Fluency?** This is a unique platform in the digital advertising industry, offering a high degree of customization, advanced automation, and valuable insights. The customer support team is also excellent. **What do you dislike about Fluency?** It would benefit from greater platform compatibility, though I understand this is currently being addressed. **What problems is Fluency solving and how is that benefiting you?** The platform enables quicker campaign implementation and offers strong support for optimization. It provides excellent media pacing solutions, and the team is highly specialized, able to assist with customized solutions tailored to agencies operating in specific niches. ### 31. Effortlessly Manages Ad Budgets with a Clean Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Michael D. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I love the user interface. I feel like it's really clean and easy to use. It's super user-friendly, especially compared to other websites like this that are rather difficult to use, but Fluency is very easy. I'm very happy with Fluency and the services it provides. **What do you dislike about Fluency?** Nothing **What problems is Fluency solving and how is that benefiting you?** Fluency makes managing my Google Ad spend easier. It ensures the budget is fully spent throughout the month by helping me correct spending issues. **Official Response from Sierra Calabresi:** > Hi Michael, thanks for taking the time to share your positive experience! We're so glad to hear you find it easy to use and that it's taking the stress out of managing your ad spends. Thanks for choosing Fluency! ### 32. Effortless Budget Management and Overspend Protection **Rating:** 4.5/5.0 stars **Reviewed by:** Maryn H. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like that Fluency takes the pressure off monitoring budgets every day. It helps to solve daily budgets and provides overspend protection. The initial setup of Fluency was fairly straightforward. **What do you dislike about Fluency?** it can be difficult to keep track of budgets for boosted posts within the platform **What problems is Fluency solving and how is that benefiting you?** I use Fluency to manage budgets for auto accounts, solving daily budget issues and overspend protection. It takes the pressure off monitoring budgets every day. **Official Response from Sierra Calabresi:** > Hi Maryn, thanks for taking the time to leave a review. We're happy to hear Fluency is helping you manage budgets and offer overspend protection. Thanks for your note about the budgeting for boosted posts - we're actually rolling out an update soon to help address this! Once we do, feel free to revisit your review. Thanks so much! ### 33. Streamlined Campaign Building That Boosts Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I appreciate the streamlined process for building campaigns and the overall efficiencies it provides. **What do you dislike about Fluency?** As with anything in technology, there can be plenty of glitches, bugs, and errors that get in the way and keep work from being truly streamlined. **What problems is Fluency solving and how is that benefiting you?** Fluency is quick to work through glitches and technology errors, which is beneficial because it means we don’t have to deal with issues for too long. **Official Response from Sierra Calabresi:** > Hi there, thank you for sharing your feedback! Glad to hear Fluency is streamlining campaign management for you and your team - and that while you experience glitches from time-to-time, our team is quick to resolve any issues. ### 34. Great for increasing efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fluency?** I love how it automates processes in Google Ads. It helps me to become more efficient and free up time for other work tasks or projects. **What do you dislike about Fluency?** It takes a bit to navigate and learn all of the features but once you do it is extremely useful in day to day tasks. **What problems is Fluency solving and how is that benefiting you?** Automating mundane day to day responsibilites to free up time for other tasks **Official Response from Sierra Calabresi:** > Hi there, thank you for sharing about your experience! Glad to hear Fluency is freeing up time to focus on other priorities. Regarding your feedback, If you haven't already, Fluency Academy is incredibly helpful for learning and then navigating all of the features! Thanks again. ### 35. Streamlined Campaign Management, Proactive Controls **Rating:** 4.0/5.0 stars **Reviewed by:** Nick L. **Reviewed Date:** August 13, 2025 **What do you like best about Fluency?** I appreciate Fluency’s ability to streamline campaign management by enabling faster campaign launches and providing proactive updates. The budget pacing tools are user-friendly, and the integration with Google Local Services ads is invaluable. Its customizable notifications enhance productivity, allowing us to catch and address issues promptly. **What do you dislike about Fluency?** I find the learning curve associated with the blueprints quite challenging, especially during the initial setup. It involved a significant amount of trial and error to get things working smoothly. Additionally, there were issues with blueprints' customization, particularly concerning data handling and overwriting settings, which required careful management and took about ninety days to resolve. The AI capabilities, particularly Muse AI reports, are not yet fully developed or reliable. There have been problems with data alignment and the accuracy of reporting, making the AI less useful than anticipated. Also, the platform's pricing is on the higher side, which makes it a considerable investment for our company. **What problems is Fluency solving and how is that benefiting you?** Fluency enables us to manage more accounts efficiently by centralizing Google Ads, PPC, and meta social ads management. It streamlines budget pacing, speeds up campaign builds, and offers customizable notifications, improving team productivity and maintaining a balanced work-life dynamic. ### 36. Streamlined Features That Just Work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Fluency?** I like how streamlined every feature is. **What do you dislike about Fluency?** Sometimes fluencys performance can lack. **What problems is Fluency solving and how is that benefiting you?** mass producing ads and managing at a smoother rate **Official Response from Sierra Calabresi:** > Thank you for your positive feedback on our streamlined features. We understand the importance of consistent performance and are actively working to address any performance issues - we encourage you to submit a ticket to our support team so they can dive in deeper with what you're experiencing specifically. ### 37. Super Helpful for Client Data Sharing and Smarter Campaign Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Talia F. | Client Experience Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** This is super helpful from a client experience standpoint and sharing data with the client to understand their monthly budget to help overall campaign strategy. **What do you dislike about Fluency?** I'm very happy with Fluency, there's nothing I dislike! **What problems is Fluency solving and how is that benefiting you?** They are solving budget issues with clients when they are looking to strategy and lead quality from a big picture strategy to help bring in new revenue. **Official Response from Sierra Calabresi:** > Thank you for the feedback, Talia! We’re happy to hear Fluency is helping you deliver a more transparent, strategic data experience for your clients. ### 38. Best system created to manage all your advertising clients om one platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie P. | Store Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Fluency?** I like that I can integrate and manage many clients in one platform. I'm able to create my own blueprints and use that to create multiple campaigns for several accounts. It also helps with managing your budget that way you don't overspend. It always available and very easy to use. **What do you dislike about Fluency?** As time goes by we know that improvements to the platform will come and sometimes these change scan be a set back as you have to learn to navigate them especially when you area already familiar with the way certain things was. **What problems is Fluency solving and how is that benefiting you?** Fluency allows us to manage multiple campaigns at a larger scale for multiple clients at a time. ### 39. Effective Budget Management with Overspend Protection **Rating:** 4.5/5.0 stars **Reviewed by:** Jean-Willy A. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Fluency?** I find Fluency's overspend protection feature incredibly valuable, as it ensures we stay within budget for our Google Ads and Facebook campaigns. The ease of managing budgets and the assistance from Fluency representatives during setup also stand out as beneficial aspects. **What do you dislike about Fluency?** I dislike the infrequent updates on Fluency. When I make modifications to campaigns, such as pausing them on the platform, it sometimes takes two to three hours for these changes to reflect on Fluency. I wish the updates would happen more frequently to ensure real-time accuracy. **What problems is Fluency solving and how is that benefiting you?** I use the product to manage budgets, particularly preventing overspending on Facebook and Google Ads campaigns, ensuring budget compliance. ### 40. Highlighting Strengths and Real-World Impact **Rating:** 5.0/5.0 stars **Reviewed by:** Angela M. | Marketing Communications Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** I've worked with a lot of platforms, but Fluency truly stands out. If you're managing multi-location or high-volume digital advertising, it's a game-changer. The automation capabilities are incredibly robust and allow teams to scale campaigns across hundreds (or thousands) of accounts without losing control or customization. What I appreciate most is the balance between automation and flexibility. You can set rules, customize creative, sync inventory, and still maintain the nuance needed for performance at the local level. Their team is also a huge part of the experience as they are very responsive, collaborative, and constantly evolving the platform to meet real-world needs. If you're in the automotive, franchise, or multi-location retail space and want to take your ad operations to the next level, Fluency is absolutely worth a look. **What do you dislike about Fluency?** I've been really impressed with what Fluency brings to the table. That said, one area for improvement might be how easy it is to make significant changes with a click. While that speed is part of what makes Fluency great, adding an optional safeguard or approval layer could help prevent accidental edits or changes, especially in high-stakes, multi-account setups. Overall, it's a platform built by people who clearly understand the real-world needs of performance marketing teams. The automation is smart, the workflows are intuitive, and the ongoing support from the team is top-notch. Highly recommend for any team trying to scale with control and confidence. **What problems is Fluency solving and how is that benefiting you?** Managing multi-rooftop automotive campaigns (Google, Meta, etc.) Launching and updating campaigns in bulk, while still allowing for local-level customization Improving speed-to-market with automated ad creation and syncing Maintaining consistency across brands or regions without sacrificing flexibility Data visibility and reporting at both the macro and micro levels **Official Response from Mike Lane:** > Hi Angela, thank you so much for the thoughtful review—it’s great to hear that Fluency is helping you scale efficiently while maintaining both control and flexibility across complex multi-location campaigns. Regarding your note on safeguards, we wanted to flag that for bulk manage, advanced DL, and keyword modifications, there’s a preview step built in so you can review changes before pushing them live. You can contact your AE for a demo on this and any other areas of concern! Thanks again. ### 41. Fluency: Easy Automation Boosting Production **Rating:** 5.0/5.0 stars **Reviewed by:** Anna D. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I really like Fluency for making automation easier and enhancing AI capabilities, which helps make overall production faster. The system's cosmetic appeal and ease of navigation are great, as well as the speed of the system. **What do you dislike about Fluency?** just 100% accuracy when it comes to AI power **What problems is Fluency solving and how is that benefiting you?** Fluency makes automation easier, boosts AI enhancements, and speeds up overall production. **Official Response from Sierra Calabresi:** > Hi Anna, it’s wonderful to hear that our automation and Muse AI are accelerating your production, and we’re fully committed to refining our AI accuracy to ensure you have 100% confidence in every insight generated. Thanks for taking the time to leave a review! ### 42. A Boon To Digital Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah P. | Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has provided us with a number of robust tools to manage our clients more effectively. It offers campaign management, budgeting and reporting features, with a hearty notification center. **What do you dislike about Fluency?** The blueprint process has been challenging to navigate for our agency. I believe it will be helpful in the long run, but we've hit some roadblocks with implementation thus far. **What problems is Fluency solving and how is that benefiting you?** Fluency has already freed up a lot of time for us to better manage our accounts. The myriad pacing strategies allow us to easily manage budgeting for our clients, while in-platform notifications alert us to shifts in performance or other improvements we could make at a glance. ### 43. Fluency: Streamlining Campaign Management with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Drew P. | Agency Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fluency?** After using Fluency for several months, it’s become a game-changer for our team. The platform’s ability to streamline campaign building and management across multiple ad platforms in one centralized interface has saved us significant time and effort. The standout feature is the budget pacing tool, which ensures our ad spend is distributed evenly and effectively, eliminating the stress of overspending or underspending. Managing multiple campaigns is now seamless, with intuitive controls and real-time insights that keep everything on track. Fluency has truly simplified our workflow and boosted our efficiency. **What do you dislike about Fluency?** The platform can feel clunky to navigate at times and is less effective for highly customized campaigns, as its automation may struggle with non-standard setups. **What problems is Fluency solving and how is that benefiting you?** Fluency solves fragmented campaign management, budget oversight issues, and inefficient workflows by centralizing ad platform control and automating budget pacing. It saves us time, ensures financial accuracy, and streamlines multiple campaign operations, boosting productivity. **Official Response from Mike Lane:** > Hi Drew, thanks so much for the thoughtful review—we’re glad to hear Fluency is helping simplify your workflow and boost efficiency. We appreciate the feedback on custom campaigns and navigation, and we’ll keep it in mind as we continue improving the platform. ### 44. Excellent Support and Budget Tools, but Campaign Launch Needs Smoother Process **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** The customer service response times have been amazing and for the most part it has been a smooth process to use the tool. The budget management has been great. **What do you dislike about Fluency?** There are often hiccups in the campaign blueprint launch process. It seems that each time I launch an account there's at least one support ticket I have to submit as I can't always find the information I need in the help center. **What problems is Fluency solving and how is that benefiting you?** Fluency is helping me manage budget pacing and removing a manual process I used to have for the client accounts I manage. Additionally, it's set up to help simplify the account launch process. ### 45. A great pacing problem solve for search campaigns, not as useful on the social side **Rating:** 3.0/5.0 stars **Reviewed by:** Lauren D. | Director, Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** On the search side, Fluency has many options for ways to pace budgets on accounts and gives you a nice platform to see all accounts and campaigns together. There is a nice AI Insights tool that helps you to track performance and view recommendations for improvement. **What do you dislike about Fluency?** There is a very lengthy training course needed to get up to speed on how to use the platform. It does seem to be a newer tool and bugs or issues arise from time to time, although they are pretty quick to develop solutions. I don't think it does a good job on paid social pacing - depending on the type of campaigns you are building. First, it only includes Meta, so for all other social platforms you have to manage campaigns natively anyway. Plus, Meta is very spot on when it comes to pacing and rarely overspends budget, but in our test cases, Fluency never prevented overspend. Also, the tool cannot manage lifetime budgets in Meta, which many types of ads require and for many clients is the preferred way to manage spend. **What problems is Fluency solving and how is that benefiting you?** It is helping our search team be more efficient with their time - reducing the amount of hours needed to pace all individual accounts regularly throughout the month and make adjustments and optimizations for improvement. ### 46. New Platform User **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** A new platform to use can be exciting to learn more. **What do you dislike about Fluency?** I'm still learning how to use the platform so currently no dislikes as of right now. **What problems is Fluency solving and how is that benefiting you?** I'm not exactly sure as of right now. I'm very new to the platform. It seems to be benefiting in ways relating to social media advertising. **Official Response from Mike Lane:** > Thank you for taking the time to share your first impressions of Fluency. Since you’re still in the early stages of learning the platform, we’d encourage you to revisit your rating and feedback once you've had more time to explore Fluency's full range of features. We’re confident that as you get more familiar with it, you'll see even more benefits and capabilities that could help streamline your processes. If you have any questions or need support along the way, feel free to reach out—we’re here to help you every step of the way. ### 47. Powerful & Flexible Automation & Campaign Management Tool for Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Doug M. | Senior Digital Advertising Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency gives me the tools I need to scale automotive campaigns across dozens of rooftops without sacrificing control or compliance. The Blueprint system is especially powerful—it lets me standardize naming conventions, targeting, and asset structure across accounts while automating updates through Broadcast and Bulk Manage. I also rely on external data sources to dynamically pull in inventory feeds and segment campaigns by location or vehicle type, which is crucial for running efficient VLAs and Performance Max campaigns. Fluency’s built-in tools for handling platform compliance—like ad punctuation rules and character limits—have saved me a ton of time and prevented disapprovals. It’s the only platform I’ve used that truly balances automation with granular control. **What do you dislike about Fluency?** While Fluency is incredibly powerful, its flexibility can sometimes come with a learning curve—especially when setting up advanced Blueprints or working with complex polling sources. Documentation is improving, but some features still require trial and error or direct support from the Fluency team. I’d also like to see more robust preview or validation tools before pushing bulk updates, to reduce the risk of human error when managing campaigns at scale. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving the challenge of managing high volumes of ad campaigns across multiple dealership rooftops with limited manual effort. It streamlines the setup and maintenance of Google and Meta campaigns through automation, data-driven inventory syncing, and standardized Blueprints. This has drastically reduced the time I spend on repetitive tasks like ad copy updates, budget adjustments, and policy compliance fixes. It also ensures that campaigns stay live, accurate, and aligned with the latest inventory—ultimately improving efficiency, reducing disapprovals, and increasing ROI for my clients. ### 48. Fluency for better optimization for Search **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun W. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fluency?** Using Fluency for Business has been a game-changer for our digital marketing strategy. The platform is intuitive, easy to navigate, and offers powerful automation tools that save us time and boost campaign performance. We’ve seen a noticeable improvement in ad efficiency and audience targeting since implementing it. Their support team is responsive and helpful whenever we have questions. Highly recommend Fluency for any business looking to streamline and scale their advertising efforts! **What do you dislike about Fluency?** Fluency for Business has helped streamline parts of our advertising workflow, and the automation tools are definitely useful. However, the platform’s layout could use some improvement. The interface feels cluttered, with too many tabs and a format that isn’t always intuitive. It takes time to get used to navigating everything efficiently. That said, once you’re familiar with it, the features can still deliver value—just be prepared for a bit of a learning curve. **What problems is Fluency solving and how is that benefiting you?** Data Fragmentation – Combines performance data into one place, helping you avoid jumping between platforms (Google Ads, Meta, etc.). ### 49. Fluency Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has helped optimize my workflow, which I appreciate. I have been able to substantially reduce work time by allowing Fluency to automate some tasks that other platforms require to be done manually. **What do you dislike about Fluency?** While Fluency does help out a lot, I feel there is more room for error when trusting that the platform will make the necessary changes within a reasonable amount of time. **What problems is Fluency solving and how is that benefiting you?** Fluency solves the problem of time, it gives me back time to look into accounts. Rather than me doing the everyday tasks I used to have to do within other platforms, Fluency has helped to streamline my time. ### 50. Helpful and Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has been an invaluable partner for my team. The platform is exceptionally fast and efficient, providing a clear and easy-to-understand view of my budgets, which has streamlined my workflow significantly. The self-service functionality is a major plus, giving me the control and flexibility I need to manage my campaigns effectively. Beyond the technology, the Fluency team stands out for their friendly and helpful support. They are always a pleasure to work with and are quick to provide assistance whenever I need it. **What do you dislike about Fluency?** While I am generally very pleased with Fluency, one area that could be improved is the speed at which new products from platforms like Google and Meta are integrated into their system. It would be helpful if the platform could be updated more quickly. **What problems is Fluency solving and how is that benefiting you?** Benefit is ease of scale with the amount of campaigs running - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+23%3A29%3A34+-0500&secure%5Bsession_id%5D=1db4d7d2-7851-46c7-a09e-f16c443917ac&secure%5Btoken%5D=c195ba726c1bebf9022efcdc47085f7a0818e18cb1f3f207200741d255acc448&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Merchant Center (Google Shopping) - Prestashop Addon](https://www.g2.com/products/google-merchant-center-google-shopping-prestashop-addon/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LOCALACT](https://www.g2.com/products/localact/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [MongoDB](https://www.g2.com/products/mongodb/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) ## Fluency Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 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