Link copied to clipboard # Fluency vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/fluency-fluency/smartly/export.csv) FluencySmartly[+ Add Product](#) Reviews **Fluency** [ 4.3/5(307) ](https://www.g2.com/products/fluency-fluency/reviews#reviews) **Smartly** [ 4.4/5(475) ](https://www.g2.com/products/smartly/reviews#reviews) Pricing **Fluency** Free Trial No pricing available **Smartly** **% Fee** of Media Spend ยท Self-Serve + Support **Pricing Insights** from reviews Time to Implement **Fluency** 3 months Based on 33 responses **Smartly** 2 monthsFaster Based on 27 responses Return on Investment **Fluency** 7 months5 months sooner Based on 30 responses **Smartly** 12 months Based on 18 responses Perceived Cost **Fluency** $$$$$ **Smartly** $$$$$ Average Discount **Fluency** 7% **Smartly** 7% ![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency") ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Fluency** [ Ease of Use (102) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1127392&qs=pros-and-cons#reviews)[ Efficiency (67) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1127478&qs=pros-and-cons#reviews)[ Learning Curve (45) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1128049&qs=pros-and-cons#reviews)[ Steep Learning Curve (32) ](https://www.g2.com/products/fluency-fluency/reviews?filters%5Bsentiment_snippet%5D=1129164&qs=pros-and-cons#reviews) **Smartly** Not enough data Integrations **Fluency** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0526c1f17ba1c650b93d1fed9d43387d/amazon-advertising.jpg "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6010155d639e67ccafc406a2efd1abd6/amazon-amazon-dsp.jpg "Product Avatar Image") Amazon DSP ](https://www.g2.com/products/amazon-amazon-dsp/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9643aa8ebdddeaa0e37450dc789ef1/basis-basis.png "Product Avatar Image") Basis ](https://www.g2.com/products/basis-basis/reviews)[ View all ](https://www.g2.com/products/fluency-fluency/integrations) **Smartly** Not enough data Screenshots **Fluency** No screenshot available **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) Ratings Meets Requirements **Fluency** 8.4 8.4257 **Smartly** 8.6 8.6386 Ease of Use **Fluency** 7.5 7.5264 **Smartly** 8.3 8.3388 Ease of Setup **Fluency** 7.1 7.1217 **Smartly** 8.3 8.3179 Ease of Admin **Fluency** 8.0 8.0102 **Smartly** 8.3 8.3179 Quality of Support **Fluency** 8.9 8.9242 **Smartly** 9.3 9.3381 Has the product been a good partner in doing business? **Fluency** 9.1 9.1104 **Smartly** 9.0 9.0177 Product Direction (% positive) **Fluency** 9.2 9.2252 **Smartly** 8.6 8.6382 Features Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.8 117 8.3 368 Platform Interoperability Close Ecosystem API 7.8 76 8.2(won by 0.4) 27 Agentic AI - Social Media Advertising Autonomous Task Execution 6.8(won by default) 19 Not enough data Multi-step Planning 6.2(won by default) 19 Not enough data Cross-system Integration 6.6(won by default) 19 Not enough data Adaptive Learning 6.4(won by default) 19 Not enough data Proactive Assistance 6.3(won by default) 19 Not enough data Decision Making 6.7(won by default) 20 Not enough data Social Functionality Social Functionality 7.9 95 8.7(won by 0.8) 286 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Management Campaign Dashboard 8.4(won by 0.2) 106 8.2 320 Campaign Optimization 8.1 100 8.5(won by 0.4) 317 Bulk Editing 8.5(won by 0.7) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 285 Batch Uploading 8.2(won by 0.5) 97 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 238 Brand Safety 8.3(won by 0.1) 91 8.2 204 Fraud Protection 7.9 91 8.0(won by 0.1) 161 Frequency Capping 8.1(won by 0.1) 90 8.0 210 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 272 Creative Optimization 7.5 92 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.6 91 8.3(won by 0.7) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.2 88 7.9(won by 0.7) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3 88 8.2(won by 0.9) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.0(won by default) 96 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.9(won by 0.7) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 7.9 95 8.9(won by 1.0) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 94 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.8(won by default) 85 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.9 90 8.4(won by 0.5) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.0 93 8.4(won by 0.4) 273 User, Role, and Access Management 8.4(tied score) 87 8.4(tied score) 291 Performance and Reliability 8.3(tied score) 93 8.3(tied score) 310 Enterprise Scalability 8.6(won by 0.1) 90 8.5 260 Customization 8.1 91 8.3(won by 0.2) 278 Workflow Capability 8.2 91 8.4(won by 0.2) 258 Internationalization 7.9 85 8.6(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 8.3(won by 0.1) 91 8.2 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.6 117 Not enough data Channel Functionality Display Functionality 6.8(won by default) 19 Not enough data Platform Interoperability Close Ecosystem API 6.9(won by default) 14 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.4(won by default) 13 Not enough data Multi-step Planning 6.3(won by default) 13 Not enough data Cross-system Integration 6.7(won by default) 13 Not enough data Adaptive Learning 6.3(won by default) 13 Not enough data Proactive Assistance 6.3(won by default) 13 Not enough data Decision Making 6.3(won by default) 13 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.4(won by 0.2) 106 8.2 320 Campaign Optimization 8.1 100 8.5(won by 0.4) 317 Bulk Editing 8.5(won by 0.7) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 285 Batch Uploading 8.2(won by 0.5) 97 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 238 Brand Safety 8.3(won by 0.1) 91 8.2 204 Fraud Protection 7.9 91 8.0(won by 0.1) 161 Frequency Capping 8.1(won by 0.1) 90 8.0 210 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 272 Creative Optimization 7.5 92 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.6 91 8.3(won by 0.7) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.2 88 7.9(won by 0.7) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3 88 8.2(won by 0.9) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.0(won by default) 96 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.9(won by 0.7) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 7.9 95 8.9(won by 1.0) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 94 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.8(won by default) 85 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.9 90 8.4(won by 0.5) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.0 93 8.4(won by 0.4) 273 User, Role, and Access Management 8.4(tied score) 87 8.4(tied score) 291 Performance and Reliability 8.3(tied score) 93 8.3(tied score) 310 Enterprise Scalability 8.6(won by 0.1) 90 8.5 260 Customization 8.1 91 8.3(won by 0.2) 278 Workflow Capability 8.2 91 8.4(won by 0.2) 258 Internationalization 7.9 85 8.6(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 8.3(won by 0.1) 91 8.2 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.1 215 Not enough data Campaign Management & Optimization Paid Keyword Optimization 7.9(won by default) 146 Not enough data Bid Rules 8.2(won by default) 145 Not enough data Ad Creation and Editing 8.1(won by default) 160 Not enough data Ad and Landing Page Scheduling 7.9(won by default) 135 Not enough data Scenario Planning 7.6(won by default) 131 Not enough data Portfolio Bid Optimization 8.2(won by default) 137 Not enough data Advanced Targeting Options 8.1(won by default) 136 Not enough data Offline Capabilities 7.0(won by default) 122 Not enough data Extensions 7.9(won by default) 134 Not enough data Product Listing Ads 7.5(won by default) 124 Not enough data Budget Execution & Monitoring 8.8(won by default) 167 Not enough data Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking 8.1(won by default) 137 Not enough data Attribution 7.6(won by default) 133 Not enough data Reports 7.9(won by default) 151 Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs 8.1(won by default) 135 Not enough data Notifications 8.4(won by default) 140 Not enough data Customization 8.2(won by default) 143 Not enough data User, Role, and Access Management 8.5(won by default) 135 Not enough data Performance and Reliability 8.3(won by default) 158 Not enough data Enterprise Scalability 8.7(won by default) 151 Not enough data Workflow Capability 8.4(won by default) 149 Not enough data Internationalization 8.0(won by default) 122 Not enough data Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data 8.5 69 Authoring Tools Ad Templates Not enough data 8.5(won by default) 56 HTML5 Authoring Not enough data 7.8(won by default) 24 Automated Ad Creation Not enough data 8.5(won by default) 55 Lanugage Translation Not enough data 8.2(won by default) 32 Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Testing Tools Dynamic Versioning Not enough data 8.7(won by default) 45 A/B Testing Not enough data 8.8(won by default) 55 Publishing Tools Campaign Scheduling Not enough data 8.9(won by default) 55 Demand Side Platform Built-in Not enough data Feature Not Available Demand Side Platform Integration Not enough data Feature Not Available Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.5 117 Not enough data Platform Interoperability Close Ecosystem API 8.3(won by default) 21 Not enough data Mobile Functionality Mobile Functionality 8.2(won by default) 29 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.4(won by 0.2) 106 8.2 320 Campaign Optimization 8.1 100 8.5(won by 0.4) 317 Bulk Editing 8.5(won by 0.7) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 285 Batch Uploading 8.2(won by 0.5) 97 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 238 Brand Safety 8.3(won by 0.1) 91 8.2 204 Fraud Protection 7.9 91 8.0(won by 0.1) 161 Frequency Capping 8.1(won by 0.1) 90 8.0 210 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 272 Creative Optimization 7.5 92 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.6 91 8.3(won by 0.7) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.2 88 7.9(won by 0.7) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3 88 8.2(won by 0.9) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.0(won by default) 96 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.9(won by 0.7) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 7.9 95 8.9(won by 1.0) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 94 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.8(won by default) 85 Feature Not Available Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.2 88 7.9(won by 0.7) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3 88 8.2(won by 0.9) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Tracking 8.5(won by default) 25 Not enough data Platform API / Integrations 7.9 90 8.4(won by 0.5) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.0 93 8.4(won by 0.4) 273 User, Role, and Access Management 8.4(tied score) 87 8.4(tied score) 291 Performance and Reliability 8.3(tied score) 93 8.3(tied score) 310 Enterprise Scalability 8.6(won by 0.1) 90 8.5 260 Customization 8.1 91 8.3(won by 0.2) 278 Workflow Capability 8.2 91 8.4(won by 0.2) 258 Internationalization 7.9 85 8.6(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 8.3(won by 0.1) 91 8.2 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.6 361 Platform Interoperability Close Ecosystem API Not enough data 8.8(won by default) 20 Video Functionality Video Functionality Not enough data 8.4(won by default) 69 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.4(won by 0.2) 106 8.2 320 Campaign Optimization 8.1 100 8.5(won by 0.4) 317 Bulk Editing 8.5(won by 0.7) 106 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 285 Batch Uploading 8.2(won by 0.5) 97 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 238 Brand Safety 8.3(won by 0.1) 91 8.2 204 Fraud Protection 7.9 91 8.0(won by 0.1) 161 Frequency Capping 8.1(won by 0.1) 90 8.0 210 Budget Pacing 8.7(won by 0.5) 109 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 272 Creative Optimization 7.5 92 8.5(won by 1.0) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.6 91 8.3(won by 0.7) 193 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.2 88 7.9(won by 0.7) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.3 88 8.2(won by 0.9) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.0(won by default) 96 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.2 98 8.9(won by 0.7) 312 (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 7.9 95 8.9(won by 1.0) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 94 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 7.8(won by default) 85 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 7.9 90 8.4(won by 0.5) 221 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 8.0 93 8.4(won by 0.4) 273 User, Role, and Access Management 8.4(tied score) 87 8.4(tied score) 291 Performance and Reliability 8.3(tied score) 93 8.3(tied score) 310 Enterprise Scalability 8.6(won by 0.1) 90 8.5 260 Customization 8.1 91 8.3(won by 0.2) 278 Workflow Capability 8.2 91 8.4(won by 0.2) 258 Internationalization 7.9 85 8.6(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 8.3(won by 0.1) 91 8.2 273 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency")](https://www.g2.com/products/fluency-fluency/reviews) Fluency Small-Business(50 or fewer emp.) 26.4% Mid-Market(51-1000 emp.) 58.2% Enterprise(\> 1000 emp.) 15.4% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 50.8% Enterprise(\> 1000 emp.) 29.8% Small-Business (50 or fewer emp.) 26.4% 19.4% Mid-Market (51-1000 emp.) 58.2% 50.8% Enterprise (\> 1000 emp.) 15.4% 29.8% Reviewers' Industry [![Fluency](https://images.g2crowd.com/uploads/product/hd_favicon/6d3d701c136395470b80808945371f32/fluency-fluency.svg "Fluency")](https://www.g2.com/products/fluency-fluency/reviews) Fluency Marketing and Advertising 51.9% Automotive 26.9% Real Estate 10.4% Health, Wellness and Fitness 1.9% Commercial Real Estate 1.5% Other 7.5% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 18.0% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.6% Other 47.5% FAQs ## Fluency vs Smartly FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Smartly vs Fluency? Smartly stands out for higher reviewer satisfaction on support and ease of setup, while Fluency is noted for efficiency and centralized management. | [Smartly](https://www.g2.com/products/smartly/reviews) | [Fluency](https://www.g2.com/products/fluency-fluency/reviews) | | --- | --- | | 4.4/5 (475 reviews) | 4.3/5 (307 reviews) | | Mid-Market | Mid-Market | | 8.3 | 7.1 | | 9.3 | 8.9 | | Excellent support and easy setup | Efficiency and centralized management | ### How do the pricing models of Smartly and Fluency compare? Smartly is rated higher for value, with reviewers expressing greater satisfaction with what they pay compared to Fluency. - **Smartly:** Reviewers highlight robust features and automation that justify the investment, especially for managing large-scale campaigns efficiently. - **Fluency:** Reviewers appreciate the lower cost and value for budget management, but note that the platform requires more manual intervention for optimizations and changes. - **Switching reasons:** In recent reviews, buyers mention switching to Smartly for its advanced automation and reporting capabilities, while Fluency is chosen for its cost-effectiveness and centralized management. ### What are the best alternatives to Smartly and Fluency? The top 3 alternatives to Smartly and Fluency are Prisma, Celtra, and Google Ads. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Reviewers highlight robust automation and reporting as strong value drivers. | Excellent support and easy setup | | [Fluency](https://www.g2.com/products/fluency-fluency/reviews) | 4.3/5 (307) | Mid-Market | Reviewers cite cost-effectiveness and centralized management as key value points. | Efficiency and centralized management | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | โ€” | Enterprise-grade media management | | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409) | Mid-Market | โ€” | Creative automation and dynamic ad creation | | [Google Ads](https://www.g2.com/products/google-ads/reviews) | 4.3/5 (2041) | Small-Business | โ€” | Wide reach and granular targeting | ### Which Social Media Advertising features should I prioritize when comparing Smartly and Fluency? Buyers comparing Smartly and Fluency should prioritize automation, reporting, integrations, support quality, and campaign management features. - **Automation:** Smartly is frequently praised for advanced automation and workflow triggers; Fluency has 45 all-time automation mentions. - **Reporting:** Smartly reviewers highlight robust reporting and custom dashboards; Fluency is cited for centralized reporting (32 all-time mentions). - **Integrations:** Fluency integrates with Google Ads (37 mentions), Meta (33), and Facebook (15); Smartly supports multi-channel campaign management, including Meta, TikTok, Google, Snapchat, and Pinterest. - **Support Quality:** Smartly scores 9.3 for Quality of Support; Fluency scores 8.9. - **Campaign Management:** Fluency has 56 all-time campaign management mentions; Smartly is noted for cross-channel campaign optimization and creative management. ### What are the pros and cons of Smartly vs Fluency? Smartly's headline strength is its excellent support and automation, while Fluency excels in efficiency and centralized management. - **Smartly strengths:** Reviewers highlight excellent and friendly support, easy setup, robust automation for Meta and Google, advanced creative management, and strong reporting capabilities. - **Smartly trade-offs:** Some reviewers note a steep learning curve, occasional bugs, and a desire for faster feature updates and more robust template editing. - **Fluency strengths:** Efficiency (61 all-time mentions), budget management (56), campaign management (56), time-saving (53), automation (45), and centralized management (32) are frequently cited. Reviewers also praise the intuitive UI and easy onboarding. - **Fluency trade-offs:** Reviewers mention a learning curve (38 all-time mentions), software bugs (28), and a need for more hands-on support and advanced creative features. ### Is Smartly or Fluency better for small businesses? Google Ads is the top alternative for small businesses, but between Smartly and Fluency, both primarily serve the Mid-Market segment. - **Smartly:** Largest reviewer segment is Mid-Market; reviewers highlight easy setup and automation for scaling campaigns, but note a learning curve for small teams. - **Fluency:** Largest reviewer segment is Mid-Market; reviewers appreciate cost-effectiveness and centralized management, but mention the need for more hands-on support for smaller teams. ### Which Social Media Advertising platform has better integrations? Fluency is favored for integrations, with more reviewer-cited connections to major ad platforms. - **Smartly:** Reviewers highlight integrations with Meta, TikTok, Google, Snapchat, and Pinterest, supporting multi-channel campaign management. - **Fluency:** Google Ads (37 all-time mentions), Meta (33), and Facebook (15) are the most frequently cited integrations, with reviewers noting smooth connections to these platforms. ### How do Smartly and Fluency compare on customer support? Smartly and Fluency are rated in close parity on Quality of Support, with Smartly at 9.3 and Fluency at 8.9, a difference below the materiality threshold. - **Smartly:** Reviewers consistently praise excellent, friendly, and responsive support, with many citing 24/7 chat and proactive onboarding assistance. - **Fluency:** Reviewers highlight helpful and organized onboarding, but some mention a desire for more direct, hands-on support and faster response times for complex issues. ### Which is easier to implement, Smartly or Fluency? Smartly and Fluency score within 0.2 points on Ease of Setup, indicating near parity in implementation experience. - **Smartly:** Reviewers describe the initial setup as easy and frictionless, with a plug-and-play process and strong onboarding support, though some note a learning curve for advanced features. - **Fluency:** Reviewers report easy onboarding and intuitive workflows, but mention occasional complexity for new specialists and a need for more training resources. ### Which product has better Targeting? Smartly is favored for Targeting, with reviewers highlighting advanced targeting features and ease of use. - **Smartly:** Reviewers cite easy and effective campaign targeting, advanced automation for audience segmentation, and high satisfaction with targeting capabilities. - **Fluency:** Reviewers mention efficient budget and campaign management, but note limitations in advanced targeting options and desire for more granular control. Alternatives **Fluency Alternatives** ![Google Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Google Ads") [ Google Ads ](/products/google-ads/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") [ Skai ](/products/skai/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") [ Skai ](/products/skai/reviews)