Fluency Reviews & Product Details

Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.

Product Website

Seller

Fluency

Discussions

Fluency Community

Languages Supported

English

Overview by

Madison Leach

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Fluency Integrations

(17)

Verified by Fluency

Fluency Media

Tired of spending hours on manual advertising performance reports? With Fluency, turn insights into action faster than ever.

Fluency Budget Management changes everything. With our connected operating system, you’ll get precision, automation, and control across your media budgeting operations at a scale humans alone can’t match.

Fluency Blueprints is the only solution that connects your unique advertising data, assets, and strategic requirements directly with major ad publishers in a single interface.

Ad automation can effectively meet the demands of this hectic period, providing your team with both the capacity and peace of mind they need. With automation in place, they can concentrate on higher-value tasks like creative strategy and op

Official Downloads

(5)

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The Complete Guide to Data-Powered Advertising

The Executive’s Playbook for Scalable Advertising Operations

The Ultimate Guide to AI and Automation in Digital Advertising

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Theo O.

Marketing scientist

Mid-Market (51-1000 emp.)

1/30/2025

"It's been a great onboarding experience as there is a lot of information to learn."

5/5

What do you like best about Fluency?

Having a dashboard to summarize the performance across all accounts and the ability to make bulk changes. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The recent update. I just learned about where everything is so I'm not particularly happy to re-learn where everything else is now. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Theo, thank you for your review and how Fluency is helping you scale your PPC ads and make bulk changes across accounts. We're sorry to hear our recent updates have impacted you, but promise our customer service team can assist you with any questions or hurdles you may be facing!

Melissa R.

Director of Performance Marketing

Mid-Market (51-1000 emp.)

11/14/2024

"The perfect solution for small teams looking to scale results"

5/5

What do you like best about Fluency?

Fluency is the perfect solution for small teams looking to scale their results, without having to expand their team. The onboarding and implementation phase is seamless and the team provides all the support you could need to get up and running in the platform. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

There isn't anything about the platform or the team that I have disliked! Review collected by and hosted on G2.com.

What problems is Fluency solving and how is that benefiting you?

We have a small team made up of former agency specialists, trying to run 200+ accounts on multiple channels — to run these campaigns manually wasn't sustainable and it would cost a fortune to outsource it. Fluency allowed us to keep it managed in house, in a sustainable and effective way. Not only does it make it more manageable, but it also allows us to focus more on the things that actually matter, and focus less on the things that don't. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/23/2025

"Fluency for Meta advertising."

3.5/5

What do you like best about Fluency?

Fluency does budget pacing extremely well, offering many pacing strategies. Their reporting and data pages also allow for great overview of multiple accounts in a cross-platform manner. Their support team is very attentive and always willing to work to figure out solutions and improve the platform. The notifications tab also provides valuable alerts that can be frequently missed in platform when you're managing many accounts. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Blueprints on social media have room for improvement but the team is constantly making strides to make the platform work for the end user. The AI built into the program has room to learn and often hallucinates data that was not ingested properly. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Thank you for taking the time to share your experience with Fluency! It's great to hear your experience working with our support team and also your experience with budget pacing and notifications. We also appreciate you highlighting the areas where you feel we can improve. We're dedicated to addressing any areas of improvement with the platform to provide a better user experience - we encourage you to submit any feedback to our user forum if you haven't done so already.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/20/2025

"Fluency Review 2025"

5/5

What do you like best about Fluency?

What I like most about Fluency is the ability to save time with builds and being able to look at all data at wide scope. I also enjoy the budget management tool as it saves times with calculating underspend and etc. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Setting up the software was a bit of a hurdle and teaching and standarizing the team/procedures is a bit of a work around. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2025

"Unified Ad Insights, But PMax Scheduling Needs Improvement"

4/5

What do you like best about Fluency?

Ability to look at PMax and FB ads without going into the respective platforms Review collected by and hosted on G2.com.

What do you dislike about Fluency?

Hard to look at scheduled end date of PMax asset groups Review collected by and hosted on G2.com.

Erica S.

Vice President of Digital Services

Enterprise (> 1000 emp.)

8/24/2024

"Scaleable technology backed by excellent customer service"

5/5

What do you like best about Fluency?

The technology allows for tremendous flexibility by vertical needs while providing scaleable advertising solutions. Both the Customer Success and Product teams are extremely responsive and supportive. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

It's a double edged sword, because the technology provides so much flexibility, new users require focus and direction to ensure they are best leveraging all the technology has to offer. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Thanks so much for the thoughtful review—it means a lot coming from you! I’m glad to hear the flexibility and scalability are hitting the mark, and I’ll pass your kind words along to our CS and Product teams. Totally hear you on the learning curve too—that’s exactly why we launched Fluency Academy, to help users dive in faster and get even more out of the platform - check it out as it's for new and existing users! Thanks again, Erica.

Mike R.

Sr. Search Engine Marketing Manager

Small-Business (50 or fewer emp.)

2/4/2025

"Great tool that automates tedious budget management"

4.5/5

What do you like best about Fluency?

With the number of accounts our agency manages, it was vital that we had a tool that could help our team of analysts ensure that our accounts' spend was on track with their budgets. Instant adjustments, accurate tracking, and instant adjustments make Fluency a must-have for our team. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

The learning curve and UX isn't alawys super intuative, but nothing that isnt overcome once you and your team have used it for a little while. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hi Mike. Thank you for your review! We're so glad Fluency has helped streamline budget pacing for your team, and we appreciate your feedback on the learning curve and UX, which we'll continue working to improve.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/23/2025

"Packed with features and easy to use"

4.5/5

What do you like best about Fluency?

-Navigating to different tools and settings can be done in numerous ways. Useful shortcuts often appear by simply hovering over the subject.

-The new UI is very easy to get familiar with, and logically structured. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

-This is miniscule, but when searching for an account, I have to change the drop-down from 'Show Active' to 'Show All' everytime I reload Fluency. This may also be a browser setting, unrelated to Fluency.

-The multi-select checkboxes reset if a settings/tool pane is opened. For example, if I select multiple campaigns by clicking the check box, then decide to open the 'Campaign Targeting' pane for any campaign, all the checkboxes are cleared. Review collected by and hosted on G2.com.

Response from Mike Lane of Fluency

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Hello! Thank you so much for your review and for sharing how Fluency is helping you streamline your processes and save hours of manual work!

We also really appreciate your feedback. We've addressed the checkbox and drop-down issues you mentioned, and those should now be fixed. If you're still encountering any problems, please let us know, but they should be resolved.

If anything else comes up, feel free to share it directly in our user forum so we can prioritize the most important updates. Thanks again!

Maxime B.

digital marketing specialist

Small-Business (50 or fewer emp.)

7/22/2025

"it's really good"

5/5

What do you like best about Fluency?

it's easy to use and really efficient in term of monitoring budget for example Review collected by and hosted on G2.com.

What do you dislike about Fluency?

a little bit hard at the begining to understand every fonctionalities Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

5/12/2025

"They took a lot of the weight off of our work load"

4.5/5

What do you like best about Fluency?

I love tha automated budgeting, having their system take over multi-platform budgets has been a life saver. Their customer support is quick and responds in a timely manner. The blueprint system makes easy to quickly launch many accounts and make global changes as well. Review collected by and hosted on G2.com.

What do you dislike about Fluency?

I am not a huge fan of the recent UI changes as I had just got to know the system when the change rolled out Review collected by and hosted on G2.com.