# Best Sales Coaching Software *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Sales coaching software gives salespeople and managers the ability to analyze sales calls to help refine technique, establish best practices, and improve sales close rates. Sales coaching tools enable continuous training with features such as conversation intelligence, live feedback from observers, and the signalling of upsell or close opportunities. These platforms may also provide a repository of previously recorded sales calls, as well as a list of upcoming sales deals in the pipeline. This provides greater visibility over which sales calls may have a direct influence over revenue. In some cases, live feedback or review is offered by a third-party representative or artificial intelligence. With help from these tools, teams can reduce ramp time by quickly identifying areas for improvement and aligning the messaging and approach among client-facing salespeople. Sales coaching software is a natural complement to [sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) which trains new hires and provides continual training through role playing, skills assessments, and microcourses. Sales coaching software may integrate with [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking) to streamline cold dialing and lead follow-up calls, and integrate with or share features of [video conferencing software](https://www.g2.com/categories/video-conferencing) for joint or observed calls with clients. These tools may also integrate with [sales enablement software](https://www.g2.com/categories/sales-enablement) and [sales performance management software](https://www.g2.com/categories/sales-performance-management) so sellers can access relevant resources and receive feedback on their overall success respectively. Emails and calls captured within a sales coaching platform will often be tied to customer data in the company’s [CRM software](https://www.g2.com/categories/crm). To qualify for inclusion in the Sales Coaching category, a product must: - Offer capture, analysis, and feedback tools related to sales calls - Help identify pivotal moments or opportunities in conversations, as well as areas for improvement, to share with the corresponding salesperson - Integrate with call dialers, CRM software, or both to pull and store sales call information ## Best Sales Coaching Software At A Glance - **Leader:** [Gong](https://www.g2.com/products/gong/reviews) - **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews) - **Easiest to Use:** [Nooks](https://www.g2.com/products/nooks/reviews) - **Top Trending:** [Nooks](https://www.g2.com/products/nooks/reviews) - **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) --- **Sponsored** ### Fathom Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster. [Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1034&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=1034&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-coaching&secure%5Btoken%5D=aadd2e82adb5cb6d228039fa2dd53e2118232f879e5ed6cb8c85b5dbd8052d30&secure%5Burl%5D=https%3A%2F%2Ffathom.video%2Fpricing&secure%5Burl_type%5D=paid_promos) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Gong](https://www.g2.com/products/gong/reviews) Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io. **Average Rating:** 4.7/5.0 **Total Reviews:** 6,385 **User Satisfaction Scores:** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.0/10 (Category avg: 8.8/10) - **Leaderboard:** 8.8/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Gong](https://www.g2.com/sellers/gong) - **Company Website:** https://www.gong.io - **Year Founded:** 2015 - **HQ Location:** San Francisco, California - **Twitter:** @Gong_io (7,598 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10454372/ (2,482 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 69% Mid-Market, 18% Enterprise #### Pros & Cons **Pros:** - Helpful (352 reviews) - Ease of Use (289 reviews) - Call Recording (237 reviews) - AI Summary (219 reviews) - Accuracy (214 reviews) **Cons:** - Call Issues (130 reviews) - Recording Issues (88 reviews) - AI Inaccuracy (77 reviews) - AI Limitations (74 reviews) - Accuracy Issues (72 reviews) ### 2. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management **Average Rating:** 4.4/5.0 **Total Reviews:** 24,433 **User Satisfaction Scores:** - **Ease of Use:** 8.2/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.8/10 (Category avg: 8.8/10) - **Leaderboard:** 8.6/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (580,768 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 34% Enterprise #### Pros & Cons **Pros:** - Ease of Use (3658 reviews) - Features (3167 reviews) - Lead Management (2051 reviews) - Customization (1641 reviews) - Customizability (1620 reviews) **Cons:** - Learning Curve (1831 reviews) - Limitations (1412 reviews) - Missing Features (1147 reviews) - Limited Features (1126 reviews) - Expensive (1109 reviews) ### 3. [Fathom](https://www.g2.com/products/fathom-video/reviews) Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster. **Average Rating:** 5.0/5.0 **Total Reviews:** 6,703 **User Satisfaction Scores:** - **Ease of Use:** 9.7/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.5/10 (Category avg: 8.8/10) - **Leaderboard:** 7.8/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Fathom](https://www.g2.com/sellers/fathom) - **Company Website:** https://www.fathom.ai/ - **Year Founded:** 2020 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/fathom-video (171 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 78% Small-Business, 19% Mid-Market #### Pros & Cons **Pros:** - AI Summary (1502 reviews) - Accuracy (1444 reviews) - Helpful (1365 reviews) - Ease of Use (1361 reviews) - Note-taking (1115 reviews) **Cons:** - Meeting Management (415 reviews) - Recording Issues (342 reviews) - Missing Features (249 reviews) - Call Issues (213 reviews) - Recording Limitations (212 reviews) ### 4. [Substrata](https://www.g2.com/products/substrata-substrata/reviews) Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals. **Average Rating:** 4.9/5.0 **Total Reviews:** 1,153 **User Satisfaction Scores:** - **Ease of Use:** 9.8/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.8/10 (Category avg: 8.8/10) - **Leaderboard:** 9.7/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea) - **Company Website:** https://www.substrata.me/ - **Year Founded:** 2020 - **HQ Location:** Tel Aviv, Israel - **Twitter:** @SubstrataHQ (517 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/substrata-company/ (23 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Sales Development Representative, Project Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 45% Small-Business, 40% Mid-Market #### Pros & Cons **Pros:** - Accuracy (550 reviews) - Helpful (468 reviews) - Conversation Analysis (401 reviews) - Insights (349 reviews) - Time-saving (283 reviews) **Cons:** - Learning Curve (316 reviews) - Limited Customization (148 reviews) - Complexity (118 reviews) - Time-Consuming (103 reviews) - Dashboard Issues (100 reviews) ### 5. [Nooks](https://www.g2.com/products/nooks/reviews) Nooks is the Agent Workspace for intelligent outbound. We pair human judgment with AI execution so reps spend less time on busywork and more time building real relationships that turn into pipeline. Nooks brings signals, account history, and next-best actions into one multi-channel system for AI sequencing so outbound stays relevant as you scale. Over 100 teams have switched from legacy sequencing tools to Nooks, more than doubling email-sourced pipeline, cutting research time by 90%, and consolidating multiple vendors into one platform. Over 1200 customers, including sophisticated sales orgs at HubSpot, Deel, ZoomInfo, and Rippling use Nooks to generate more pipeline with less context switching. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,263 **User Satisfaction Scores:** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Knowledge Base:** 10.0/10 (Category avg: 8.8/10) - **Leaderboard:** 10.0/10 (Category avg: 8.7/10) **Seller Details:** - **Seller:** [Nooks](https://www.g2.com/sellers/nooks) - **Company Website:** https://www.nooks.ai/ - **HQ Location:** San Francisco, California - **Twitter:** @JoinNooks (383 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nooksapp (566 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** SDR, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 25% Small-Business #### Pros & Cons **Pros:** - Time-saving (399 reviews) - Ease of Use (384 reviews) - Efficiency (355 reviews) - Features (248 reviews) - Lead Generation (219 reviews) **Cons:** - Call Issues (212 reviews) - Dialer Issues (110 reviews) - Missing Features (81 reviews) - Dialer Limitations (65 reviews) - Connection Issues (60 reviews) ### 6. [Mindtickle](https://www.g2.com/products/mindtickle/reviews) Mindtickle is the market-leading AI-powered revenue enablement platform that combines on-the-job learning and deal execution to drive behavior change and get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. With awards and accolades from the Stevie Awards, AI Breakthrough Awards, Forrester Wave, and more. Mindtickle is celebrated for both innovation and world-class customer support. Mindtickle is also recognized across: - Sales Enablement Software - AI Sales Role Play Software - Sales Coaching Software - Sales Performance Management Software - Conversation Intelligence Software - Digital Sales Rooms Software Unlike other vendors, Mindtickle delivers a single, integrated platform to grow revenue and retain customers by improving sales and support performance. With Mindtickle, you can: - Improve rep skills and performance with personalized training and AI-powered role-plays - Improve deal outcomes with tailored buying experiences - Level up frontline managers with data-driven coaching - Drive strategic change management with bite-sized learning, reinforcement, and actionable insights - Simplify revenue tech stacks with a single platform for seller performance For more information, visit www.mindtickle.com **Average Rating:** 4.7/5.0 **Total Reviews:** 2,064 **User Satisfaction Scores:** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.5/10 (Category avg: 8.8/10) - **Leaderboard:** 9.3/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [MindTickle](https://www.g2.com/sellers/mindtickle) - **Company Website:** https://www.mindtickle.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, California - **Twitter:** @mindtickle (5,780 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2337411/ (675 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Therapy Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Enterprise, 27% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (17 reviews) - Intuitive (14 reviews) - Knowledge Improvement (11 reviews) - Helpful (10 reviews) - Coaching (9 reviews) **Cons:** - Learning Curve (6 reviews) - Slow Loading (5 reviews) - Bug Issues (3 reviews) - Dashboard Issues (3 reviews) - Integration Issues (3 reviews) ### 7. [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) ZoomInfo Chorus is an AI-powered Conversation Intelligence platform designed to enhance customer engagement by capturing and analyzing interactions across various communication channels, including phone calls, video meetings, and emails. This solution aims to support sales and revenue teams in achieving their targets by providing a comprehensive understanding of customer conversations. The platform is particularly beneficial for sales professionals, customer success teams, and business development representatives who rely on effective communication to drive results. By automatically recording and transcribing every customer interaction, ZoomInfo Chorus ensures that no critical detail is overlooked during discovery calls, product demonstrations, negotiations, or routine check-ins. This feature transforms conversations into searchable, shareable, and analyzable data, enabling teams to leverage insights for improved performance. One of the standout features of ZoomInfo Chorus is its ability to analyze the effectiveness of communication strategies across the entire revenue team. Users can track key metrics such as talk-to-listen ratios, competitor mentions, objection handling, and deal progression. This analysis helps identify successful behaviors exhibited by top performers, while also highlighting areas for improvement and coaching opportunities. By understanding what works and what doesn’t, teams can refine their approaches to enhance overall effectiveness. Additionally, ZoomInfo Chorus turns conversations into actionable intelligence, allowing teams to identify at-risk deals and uncover potential expansion opportunities. The platform facilitates coaching by providing real examples from representatives' own calls, making the feedback process more relevant and impactful. Integration with CRM systems further streamlines the workflow, as insights are automatically synced, ensuring that every conversation informs the next best action. In summary, ZoomInfo Chorus is a robust Conversation Intelligence solution that empowers teams to optimize their customer interactions. By leveraging advanced AI capabilities, it not only captures and analyzes conversations but also translates them into strategic insights that drive revenue growth and improve team performance. This makes it an essential tool for organizations looking to enhance their customer engagement strategies and achieve their sales objectives. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,893 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.7/10 (Category avg: 8.8/10) - **Leaderboard:** 8.4/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,461 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,353 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Mid-Market, 25% Enterprise #### Pros & Cons **Pros:** - Ease of Use (17 reviews) - AI Summary (15 reviews) - Helpful (15 reviews) - Automation (12 reviews) - Call Recording (12 reviews) **Cons:** - Call Issues (8 reviews) - Recording Issues (8 reviews) - Difficult Navigation (4 reviews) - Expensive (4 reviews) - Missing Features (4 reviews) ### 8. [SmartWinnr](https://www.g2.com/products/smartwinnr/reviews) SmartWinnr is an AI-driven sales enablement platform built to help large enterprises train and certify customer-facing teams at scale. The platform combines AI-powered roleplays, personalized learning, and gamified coaching to improve product fluency, objection handling, and compliance alignment. Sales teams practice in simulated real-world scenarios, receive real-time feedback, and stay sharp through continuous reinforcement. SmartWinnr helps organizations accelerate readiness, drive consistency in field messaging, and improve performance across dispersed teams. **Average Rating:** 4.9/5.0 **Total Reviews:** 242 **User Satisfaction Scores:** - **Ease of Use:** 9.9/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.9/10 (Category avg: 8.8/10) - **Leaderboard:** 9.8/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SmartWinnr, Inc.](https://www.g2.com/sellers/smartwinnr-inc) - **Company Website:** https://smartwinnr.com/ - **Year Founded:** 2014 - **HQ Location:** Walnut, California - **Twitter:** @smartwinnr (1,050 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10193761/ (87 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Pharmaceuticals, Insurance - **Company Size:** 69% Enterprise, 26% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (41 reviews) - Helpful (33 reviews) - Time-saving (27 reviews) - Training (27 reviews) - Reporting (26 reviews) ### 9. [Balto](https://www.g2.com/products/balto/reviews) Balto is the AI workforce for the contact center. Balto delivers a complete contact center solution in a single license, uniting best-in-class Agent Assist, QA, Compliance, Coaching, Notes, and Insights in one cohesive platform. The result is value at every level of the organization: agents perform better, QA teams eliminate manual reviews, supervisors can coach at scale, and executive leaders gain clear visibility into conversation-driven business trends. Top-performing contact centers rely on Balto to protect revenue, reduce compliance risk, and improve customer experiences. To date, Balto has guided 500M+ conversations, supports 300+ customers, and leads our G2 category with 500+ five-star reviews. Products Include: - Real-Time Guidance (Agent Assist): Balto automatically provides agents with resources in real-time. - Quality Assurance: Balto automatically scores interactions. - Compliance: Balto automatically flags compliance issues. - Coaching: Balto automatically surfaces and delivers coaching recommendations. - Notes: Balto automatically summarizes conversations. - Insights: Balto automatically extracts insights from conversation data. **Average Rating:** 4.8/5.0 **Total Reviews:** 569 **User Satisfaction Scores:** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.4/10 (Category avg: 8.8/10) - **Leaderboard:** 9.3/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Balto](https://www.g2.com/sellers/balto) - **Company Website:** https://www.balto.ai/ - **Year Founded:** 2017 - **HQ Location:** St Louis, US - **Twitter:** @balto_ai (245 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/16265721/ (164 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Medicare Sales Representative, MSR - **Top Industries:** Insurance, Consumer Services - **Company Size:** 48% Mid-Market, 25% Enterprise #### Pros & Cons **Pros:** - Ease of Use (49 reviews) - Helpful (48 reviews) - Accuracy (22 reviews) - Call Recording (16 reviews) - Customer Support (16 reviews) **Cons:** - Call Issues (20 reviews) - Accuracy Issues (12 reviews) - AI Inaccuracy (11 reviews) - Missing Features (9 reviews) - Pop-up Issues (7 reviews) ### 10. [Jiminny](https://www.g2.com/products/jiminny/reviews) Jiminny is the conversation intelligence platform designed to help Revenue Leaders capture and analyze critical go-to-market insights across video, voice, and email. This innovative solution automates the integration of these insights into your CRM, enabling teams to make informed decisions and drive revenue growth effectively. Jiminny benefits the entire Revenue Team. For Sales Reps, it automates routine admin tasks, allowing them to focus more on selling and enhancing their performance. This not only streamlines their workflow but also increases their productivity, enabling them to close deals more efficiently. Managers benefit from Jiminny by gaining access to actionable insights that help them develop their teams, fostering an environment of continuous improvement and confidence-building. Executives can rely on Jiminny to provide a trustworthy source of data for making strategic, data-driven decisions. The platform transforms the CRM into a reliable launchpad for revenue growth, ensuring that leadership can track progress and identify areas for improvement with ease. This comprehensive approach to GTM conversation intelligence empowers all levels of the organization to work collaboratively towards revenue goals. Key features of Jiminny include its ability to analyze conversations in real-time, providing instant feedback and insights that can be acted upon immediately. The platform's fast onboarding process and user-friendly interface ensure that teams can quickly adapt and start reaping the benefits without significant downtime. Sell smarter, grow faster, and ultimately win more deals with Jiminny. The platform not only enhances individual performance but also cultivates a data-driven culture that supports sustained growth and success across the entire organization. **Average Rating:** 4.6/5.0 **Total Reviews:** 919 **User Satisfaction Scores:** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.5/10 (Category avg: 8.8/10) - **Leaderboard:** 8.2/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Jiminny](https://www.g2.com/sellers/jiminny) - **Company Website:** https://www.jiminny.com - **Year Founded:** 2016 - **HQ Location:** London, England - **Twitter:** @JiminnyInc (387 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10815921/ (58 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 31% Small-Business #### Pros & Cons **Pros:** - Helpful (168 reviews) - Ease of Use (146 reviews) - Call Recording (134 reviews) - AI Summary (106 reviews) - Recording (94 reviews) **Cons:** - Call Issues (71 reviews) - AI Inaccuracy (58 reviews) - Accuracy Issues (57 reviews) - AI Limitations (25 reviews) - Poor Transcription (25 reviews) ### 11. [Allego](https://www.g2.com/products/allego/reviews) Allego is the market-leading revenue enablement platform teams trust and love. Across the customer lifecycle, Allego helps revenue teams close deals, hit their number, and stay aligned through change by making the next best action clear. Learning, content, coaching, digital selling, and secure, practical AI come together in one natively built platform. Guidance appears directly in everyday workflows so reps know what to say, share, and do when it matters most. Organizations that switch to Allego reduce complexity and lower total software costs by consolidating multiple point solutions into one unified system. Allego Learning: Allego embeds learning into the flow of work so skills show up in real opportunities. AI-powered role play, video practice, and automated coaching help reps build confidence through realistic scenarios with instant feedback. Built-in Conversation Intelligence captures buyer interactions, surfaces risks and opportunities, and connects coaching directly to deal performance. Allego Modern Content: Allego makes content easy to manage, personalize, and activate in selling moments. Centrally governed assets are surfaced through AI-powered search and CRM context so reps can quickly find and share what works. Deep analytics tie engagement to pipeline and revenue outcomes, giving marketing and enablement leaders clear proof of impact. Allego Digital Rooms: Allego Digital Rooms create secure, personalized buyer spaces that streamline engagement across the selling process. Reps and buyers collaborate in branded environments that centralize content, communication, and next steps. AI highlights engagement signals and recommends follow-up actions so opportunities maintain momentum and close faster. Allego takes a human-first approach to AI. Secure, practical AI is embedded across workflows to surface next best actions, highlight deal risks, reinforce messaging, and accelerate follow-up. All AI capabilities are grounded in approved content and governed with enterprise controls. Organizations using Allego report measurable impact, including up to 50% shorter sales cycles, 45% higher win rates, and significant reductions in enablement software spend. Allego is recognized as a Leader in the Gartner Magic Quadrant for Revenue Enablement Platforms and ranked #1 on G2 for Ease of Use and Customer Satisfaction. Learn more at www.allego.com **Average Rating:** 4.6/5.0 **Total Reviews:** 670 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.9/10 (Category avg: 8.8/10) - **Leaderboard:** 8.4/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Allego](https://www.g2.com/sellers/allego) - **Company Website:** https://www.allego.com - **Year Founded:** 2013 - **HQ Location:** Waltham, Massachusetts - **Twitter:** @allegosoftware (1,048 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4994402 (210 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Sales Enablement Manager - **Top Industries:** Financial Services, Computer Software - **Company Size:** 44% Mid-Market, 39% Enterprise #### Pros & Cons **Pros:** - Ease of Use (88 reviews) - Helpful (44 reviews) - Intuitive (42 reviews) - Customer Support (39 reviews) - Navigation Ease (38 reviews) **Cons:** - Learning Curve (22 reviews) - Missing Features (15 reviews) - Not Intuitive (11 reviews) - Not User-Friendly (11 reviews) - Poor Organization (10 reviews) ### 12. [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews) Planning and incentives in sync—finally. CaptivateIQ is the only modern platform that brings quota, territory, headcount, and compensation into a single, AI-powered workspace—built for agility, alignment, and scale. Purpose-built for modern revenue teams, CaptivateIQ bridges the gap between incentive compensation management and sales planning, so strategy, execution, and measurement operate in perfect harmony. Legacy SPM solutions and spreadsheets weren’t designed for dynamic go-to-market organizations. CaptivateIQ replaces slow, error-prone, siloed processes with a unified platform that seamlessly connects your sales planning, incentive management, and performance tracking. Revenue leaders benefit from one shared source of truth from capacity planning to payout, aligning incentives with strategic goals to drive behaviors that move the business forward. Your plans, your way: plan for anything, pivot anytime. With SmartGrid™—our proprietary, no-code modeling engine—teams build, test, and iterate their go-to-market strategies at the speed of business. Model even the most complex plans with logic-based workflows, evaluate what-if scenarios in real time, and make adjustments as needs change. Admins and analysts gain full ownership with a familiar, spreadsheet-like interface that reduces errors and rework, backed by SmartGrid™ for robust data integration—without technical bottlenecks or external consultants Full ownership, no limits. End-to-end collaboration is at your fingertips with built-in approvals, commentary, and workflows, streamlining the hand-off from plan design through execution and measurement. Sales teams enjoy instant, accurate visibility into their earnings, on-demand statements, and an interactive commission estimator, empowering them to focus on high-value activities and adapt with confidence. CaptivateIQ empowers every function—RevOps, Finance, Sales, and more—to adjust plans, incentivize performance, and deliver on revenue growth targets, all within a flexible environment that adapts as quickly as business does. From enterprise-grade controls to in-depth reporting and dashboards, revenue teams monitor, measure, and optimize at every step to maximize success. Trusted by over 800 leading companies—including Boston Scientific, Datadog, and 6sense—CaptivateIQ sets a new standard for sales performance management. We are proud to be a category leader on G2, backed by thousands of enthusiastic customer reviews. When change is the only constant, CaptivateIQ gives revenue teams agility, clarity, and control—ensuring your planning and incentives finally work together, so you can grow stronger no matter what comes next. **Average Rating:** 4.7/5.0 **Total Reviews:** 3,388 **User Satisfaction Scores:** - **Ease of Use:** 9.5/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.3/10 (Category avg: 8.8/10) - **Leaderboard:** 8.0/10 (Category avg: 8.7/10) - **Playbook Creation:** 7.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [CaptivateIQ](https://www.g2.com/sellers/captivateiq) - **Company Website:** https://www.captivateiq.com/ - **Year Founded:** 2017 - **HQ Location:** San Francisco, California - **Twitter:** @CaptivateIq (605 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18516995/ (261 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 68% Mid-Market, 25% Enterprise #### Pros & Cons **Pros:** - Ease of Use (519 reviews) - Simple (238 reviews) - Helpful (217 reviews) - Accuracy (188 reviews) - Intuitive (188 reviews) **Cons:** - Learning Curve (80 reviews) - Missing Features (55 reviews) - Reporting Issues (46 reviews) - Difficult Learning (43 reviews) - Slow Loading (43 reviews) ### 13. [Salesken](https://www.g2.com/products/salesken/reviews) Salesken.ai is a Sales AI platform designed to enhance sales team performance while lowering acquisition costs. By offering real-time cues during conversations, the tool empowers sales reps to engage more effectively with customers. Salesken also provides leaders and reps with full visibility into every call through advanced Call Analytics, capturing emotions, objections, intent, and more. Salesken delivers tailored solutions for both Sales Leaders and Reps, driving revenue success through: - Pipeline Management: Accurate forecasts based on deep conversation insights. - Deal Tracking: Instant summaries, identification of BANT gaps, and clear next steps. - Team Coaching: Personalized coaching for each rep and every deal, on demand. - Marketing Insights: Actionable insights extracted from sales conversations. - Quality Assurance: Evaluate 100% of sales calls with AI-driven QA, offering personalized coaching and reducing manual efforts while improving overall sales quality and consistency For Sales Reps, Salesken offers: - Real-Time Cueing: Provides live cues and battle cards to help reps perfect their pitches. - CRM Enrichment: Automates CRM data entry and updates. - Custom Outreach: Simplifies and automates outreach, saving time and increasing efficiency. Salesken is the go to AI for the whole sales team. Book a demo and learn about more features and capabilities. **Average Rating:** 4.9/5.0 **Total Reviews:** 385 **User Satisfaction Scores:** - **Ease of Use:** 9.9/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.8/10 (Category avg: 8.8/10) - **Leaderboard:** 9.8/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesken](https://www.g2.com/sellers/salesken) - **Year Founded:** 2018 - **HQ Location:** New York, New York - **Twitter:** @SaleskenAi (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/salesken/about (92 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Sales, Sales Executive - **Top Industries:** Education Management, E-Learning - **Company Size:** 57% Mid-Market, 37% Enterprise #### Pros & Cons **Pros:** - Helpful (11 reviews) - Feedback Management (7 reviews) - AI Summary (6 reviews) - Automation (6 reviews) - Efficiency (6 reviews) **Cons:** - Call Issues (2 reviews) - Call Limitations (2 reviews) - Poor Transcription (2 reviews) - Recording Issues (2 reviews) - Accuracy Issues (1 reviews) ### 14. [Spiky](https://www.g2.com/products/spiky/reviews) Spiky is an AI-powered conversation intelligence platform designed to help sales teams enhance their performance by analyzing customer interactions and providing real-time, actionable insights. This innovative solution focuses on optimizing every sales conversation, integrating seamlessly with popular tools to automate workflows and improve deal outcomes, ultimately driving revenue growth. Targeting sales professionals and teams, Spiky is particularly valuable for organizations that prioritize data-driven decision-making and seek to leverage technology to refine their communication strategies. The platform is well-suited for various use cases, including training new sales representatives, enhancing the performance of existing team members, and ensuring adherence to established sales methodologies. By providing insights that inform and guide sales tactics, Spiky helps teams become more effective during customer interactions. A key feature of Spiky is its real-time feedback mechanism, which delivers instant insights during meetings. Sales representatives benefit from immediate evaluations on critical aspects such as speaking pace, tone, talk-to-listen ratio, and overall engagement levels. This capability allows users to adapt their approach on the fly, maximizing the effectiveness of each call. Additionally, Spiky generates AI-driven summaries that capture essential discussion points and action items, significantly reducing the time spent on note-taking and facilitating quicker follow-ups. Spiky's seamless integration with popular Customer Relationship Management (CRM) systems, including Salesforce, HubSpot, and Zoho, ensures that customer data remains current and accurate. This connectivity minimizes the need for manual data entry, allowing sales teams to concentrate on building relationships rather than administrative tasks. Moreover, the platform supports adherence to established sales methodologies like MEDDPICC, analyzing conversations to identify any missing elements such as budget discussions, decision-makers, and next steps, thereby enhancing the overall sales process. To further support sales effectiveness, Spiky offers personalized AI coaching tailored to individual performance metrics. This feature empowers team members to improve their soft skills, objection handling, and overall sales techniques, fostering a culture of continuous improvement within the organization. By leveraging Spiky's comprehensive suite of tools, sales teams can enhance their performance and drive sustainable revenue growth, making it a valuable asset in today’s competitive sales landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 115 **User Satisfaction Scores:** - **Ease of Use:** 9.7/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.6/10 (Category avg: 8.8/10) - **Leaderboard:** 9.6/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Spiky.ai](https://www.g2.com/sellers/spiky-ai) - **Company Website:** https://www.spiky.ai - **Year Founded:** 2020 - **HQ Location:** Buffalo, New York - **Twitter:** @spikyAI (240 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/spiky-ai/ (46 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, Project Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 64% Small-Business, 30% Mid-Market #### Pros & Cons **Pros:** - Accuracy (13 reviews) - Helpful (10 reviews) - Feedback Management (8 reviews) - Time-saving (8 reviews) - Action Items (7 reviews) **Cons:** - Accuracy Issues (2 reviews) - AI Inaccuracy (2 reviews) - Call Limitations (2 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) ### 15. [Hyperbound](https://www.g2.com/products/hyperbound/reviews) Hyperbound is a simulated AI sales roleplay platform that turns ICP descriptions into interactive AI buyers in less than 2 minutes. It helps your sales team onboard 50% faster and boosts your team's conversions on cold, warm, & discovery calls. Every sales team wants to do more roleplays, but it's often unscalable and biased. Instead of having your sellers practice on real prospects and burn leads in the process, Hyperbound allows your reps to get realistic at-bats with an AI buyer. Sellers can finally gain call confidence and mastery in a simulated environment that doesn't put your pipeline at risk and gives time back to your managers. **Average Rating:** 4.9/5.0 **Total Reviews:** 39 **User Satisfaction Scores:** - **Ease of Use:** 9.5/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.5/10 (Category avg: 8.8/10) - **Leaderboard:** 9.2/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Hyperbound](https://www.g2.com/sellers/hyperbound) - **Year Founded:** 2023 - **HQ Location:** San Francisco, CA - **Twitter:** @HyperboundAI (288 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/hyperbound-ai/ (43 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Mid-Market, 31% Small-Business #### Pros & Cons **Pros:** - Ease of Use (8 reviews) - Sales Improvement (7 reviews) - Helpful (5 reviews) - Exercises (4 reviews) - Knowledge (3 reviews) **Cons:** - Session Issues (2 reviews) - Call Issues (1 reviews) - Inaccuracy (1 reviews) - Lack of Communication (1 reviews) - Learning Curve (1 reviews) ### 16. [Salesloft](https://www.g2.com/products/salesloft/reviews) Salesloft powers durable revenue growth for the world’s most demanding companies. The industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. Targeting a diverse audience that includes sales professionals, marketing teams, and revenue operations leaders, Salesloft is used successfully by organizations of all sizes. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Salesloft provides a suite of capabilities and solutions designed to support modern sales teams, including advanced analytics, sales forecasting, sales automation, sales coaching, deal management, revenue intelligence, sales engagement, conversation intelligence, and integrated communication capabilities. With Salesloft's Revenue Orchestration Platform powering a durable revenue engagement model, businesses can unlock profitable, efficient growth. For more information visit www.salesloft.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,141 **User Satisfaction Scores:** - **Ease of Use:** 8.8/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.6/10 (Category avg: 8.8/10) - **Leaderboard:** 8.7/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft) - **Company Website:** https://salesloft.com - **Year Founded:** 2011 - **HQ Location:** Atlanta, GA - **Twitter:** @Salesloft (18,439 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,137 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Mid-Market, 23% Small-Business #### Pros & Cons **Pros:** - Ease of Use (256 reviews) - Helpful (158 reviews) - Features (155 reviews) - Automation (146 reviews) - Time-saving (138 reviews) **Cons:** - Missing Features (95 reviews) - Call Issues (65 reviews) - Integration Issues (62 reviews) - Learning Curve (60 reviews) - Limitations (55 reviews) ### 17. [Siro](https://www.g2.com/products/siro/reviews) AI Coaching for field sales, so reps can learn from top performer audio and sales leadership can see strategic insights. Siro is an app you download to record in-person conversations (or virtual). Siro transcribes and analyzes these conversations in seconds. Siro uses AI to figure out where reps are missing opportunities so you can send them reps examples from top performers to emulate. Reps learn best from real examples, not role-plays, and no rep is further away from their next breakthrough than one lightbulb moment. **Average Rating:** 5.0/5.0 **Total Reviews:** 26 **User Satisfaction Scores:** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.5/10 (Category avg: 8.8/10) - **Leaderboard:** 9.4/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Siro](https://www.g2.com/sellers/siro) - **Year Founded:** 2020 - **HQ Location:** New York, NY - **LinkedIn® Page:** http://www.linkedin.com/company/67121671 (102 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Renewables & Environment - **Company Size:** 54% Small-Business, 42% Mid-Market #### Pros & Cons **Pros:** - Customer Support (1 reviews) - Daily Use (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) **Cons:** - Integration Issues (1 reviews) - Missing Features (1 reviews) ### 18. [Exec](https://www.g2.com/products/exec-exec/reviews) Exec is an AI-powered conversational excellence platform that helps customer-facing teams master high-stakes conversations through realistic AI roleplays, certification programs, and measurable skill development. We combine advanced AI simulation, a comprehensive learning experience platform (LXP), and white-glove program design services to help organizations scale high-quality training, accelerate ramp time, and improve revenue and customer outcomes Unlike traditional learning management systems (LMS) or conversation intelligence tools, Exec doesn’t just deliver content or analyze calls—it builds real skills. Our AI roleplays replicate real-world selling, service, and leadership scenarios with remarkable depth and realism. Reps can practice full discovery calls, demos, renewals, or difficult customer interactions in a safe, adaptive environment—anytime, anywhere. Exec is the only platform that enables true demo and presentation certification, allowing users to share their screen or present slide decks to AI customers who see and respond in real-time. Combined with our AI Feedback Coach, which delivers immediate, personalized guidance, teams rapidly improve conversational performance while freeing up valuable manager time for strategic coaching. The Exec platform includes: • AI Roleplays: Realistic, voice-based simulations with adaptive AI personas. • Learning Experience Platform (LXP): Create complete onboarding and certification journeys that embed AI practice alongside videos, assessments, and coaching. • AI Call Scoring: Connect practice performance with real-world execution through integrations with Gong, Chorus, or Fireflies. • Program Design Services: Dedicated experts design and launch your training programs for maximum adoption and ROI. Organizations across B2B SaaS, healthcare, professional services, financial services, and hospitality use Exec to transform how their teams learn and perform. Clients typically see 30–50% faster ramp times, 10–25% higher win rates, and measurable improvements in customer satisfaction, retention, and manager capability. Exec empowers companies to move from passive learning to active skill mastery—turning every employee into a confident, capable communicator. With Exec, you can finally measure, manage, and multiply the conversations that drive your business forward. Learn more at www.exec.com **Average Rating:** 4.9/5.0 **Total Reviews:** 40 **User Satisfaction Scores:** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.3/10 (Category avg: 8.8/10) - **Leaderboard:** 9.3/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Exec](https://www.g2.com/sellers/exec) - **Company Website:** https://www.exec.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/withexec/ (120 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 33% Enterprise #### Pros & Cons **Pros:** - Coaching Quality (26 reviews) - Helpful (20 reviews) - Coaching (19 reviews) - AI Integration (18 reviews) - Knowledge (16 reviews) **Cons:** - Learning Curve (4 reviews) - Complexity (2 reviews) - Lack of Detail (2 reviews) - Lack of Features (2 reviews) - Missing Features (2 reviews) ### 19. [Dextego](https://www.g2.com/products/dextego/reviews) At Dextego, we believe the skills most companies overlook, such as communication, trust, presence, adaptability are the ones that actually drive performance. In other words: influence is the new currency of success. We’re building the first AI coaching platform that’s always-on, personal, and practical—helping teams master influence where it matters most: -Navigating complex deals & objections -Delivering tough feedback -Leading with authority & empathy -Influencing without formal power Unlike static training or generic scripts, Dextego listens, learns, and adapts like a top-tier mentor focused on real behavior change. 💡 Why Dextego is different -Personalized to role, personality and communication styles -Embedded in daily workflows for day-to-day coaching -Focused on maximizing influence, not just activity 📈 The impact 50% faster ramp times 4+ hours saved per manager per week 30% shorter sales cycles This is the future of professional development: a coach by your side not just to help you perform, but to evolve. **Average Rating:** 5.0/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.2/10 (Category avg: 8.8/10) - **Leaderboard:** 9.1/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Dextego](https://www.g2.com/sellers/dextego) - **Year Founded:** 2023 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/dextego/ (22 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Consulting - **Company Size:** 50% Small-Business, 22% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Helpful (10 reviews) - Time-saving (7 reviews) - Accuracy (6 reviews) - Easy Setup (6 reviews) **Cons:** - Integration Issues (3 reviews) - Learning Curve (3 reviews) - Time-Consuming (2 reviews) - Zoom Integration (2 reviews) - Dashboard Issues (1 reviews) ### 20. [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) Fireflies is an AI voice assistant that helps transcribe, summarize take notes, and complete actions during meetings. Our AI assistant, Fred, integrates with all the leading web-conferencing platforms in the world like Zoom, Google Meet, Webex, & Microsoft Teams along with business applications like Hubspot, Slack, Trello, Asana, Salesforce, and more. Record: Instantly record meetings across all major web-conferencing platforms. Invite Fireflies or have it automatically capture them. Transcribe: Fireflies can transcribe live meetings or audio files that you upload. Skim the transcripts & listen to the audio simultaneously. Summarize: AI Super Summaries provides you with detailed meeting overviews, outlines, meeting notes, keywords and action items. Quickly track and skim through an entire meeting in 5 minutes! Collaborate: Add comments & flag important moments on calls for teammates to easily review. Search: Review an hour long call in less than 5 minutes. Filter to action items, dates, metrics, and other important topics. Integrate: Your meeting notes, transcripts, and recordings are more valuable when they are automatically synced with tools and platforms you already use. Log meeting notes, transcripts, and recordings in your CRM & collaboration apps like Salesforce, Hubspot, Slack, Zapier, and lots more. Analyze: Conversation Intelligence generates insights around talk time, topic trends, sentiment, and much more. The conversation intelligence suite allows you to identify what’s working and what is not on calls. Insights help you coach your sales team to close more deals. They help your recruiters hire top talent faster by identifying trends across candidate interviews. Your entire organization can build better products by tuning into the voice of your customer. Discover what messaging works and what doesn’t from customer and team interactions. **Average Rating:** 4.7/5.0 **Total Reviews:** 737 **User Satisfaction Scores:** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Knowledge Base:** 8.6/10 (Category avg: 8.8/10) - **Leaderboard:** 7.8/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Fireflies.ai](https://www.g2.com/sellers/fireflies-ai) - **Year Founded:** 2016 - **HQ Location:** San Francisco, CA - **Twitter:** @firefliesai (7,484 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10931378 (118 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Consulting, Marketing and Advertising - **Company Size:** 79% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - AI Summary (102 reviews) - Ease of Use (89 reviews) - Transcription (86 reviews) - Time-saving (84 reviews) - Transcripts (78 reviews) **Cons:** - AI Inaccuracy (39 reviews) - Meeting Management (32 reviews) - Expensive (26 reviews) - AI Limitations (23 reviews) - Poor Summarization (21 reviews) ### 21. [SalesHood](https://www.g2.com/products/saleshood/reviews) SalesHood’s AI-driven enablement platform is the proven way to achieve repeatable revenue. SalesHood is an Agentic AI Sales Enablement Platform Leader, on a mission to empower sales teams to sell smarter and faster. Easy to use, fast to deploy, and consistently rated best-in-class for results and usability, SalesHood helps high-growth companies accelerate onboarding, improve rep performance, and drive in-quarter revenue growth. SalesHood customers report win rate improvements of 50–200%, reduced coaching time for managers, and more selling time for sales teams. Purpose-built for sales enablement, SalesHood activates content with AI to accelerate readiness, personalize selling, and measure impact. With a unified experience across training & onboarding, content management, buyer engagement, and just-in-time coaching, SalesHood empowers go-to-market teams to succeed throughout the customer journey. SalesHood is intuitive, easy to use, and fast to deploy delivering in-quarter sales productivity gains. Designed by sales, for sales, SalesHood is a natively built platform that seamlessly connects readiness to revenue. SalesHood’s Four Core Applications: Content Management: Centralize, organize, and deliver sales content efficiently, ensuring reps have instant access to the most relevant materials. Learning Management: AI-powered, personalized learning experiences accelerate ramp time and continuously up-skill sales teams. Sales Playbooks: Create and curate just-in-time sales playbooks guiding on what to say, what to do and what share. Digital Sales Rooms: Create immersive digital sales rooms, deliver AI-personalized content, and collaborate with buyers to accelerate deal cycles. Our advanced Digital Sales Rooms with collaborative Mutual Action Plans redefine the buyer-seller experience. AI Coaching Agents – Deliver real-time coaching and AI-driven insights to enhance sales conversations and improve success rates. SalesHood is purpose-built AI designed for top sales efficiency use cases. Unlike generic AI solutions, our platform seamlessly integrates real-time coaching, intelligent search, and predictive insights ensuring sales teams get the right information at the right time without added complexity. With SalesHood, companies measure and optimize sales effectiveness using AI-driven insights, including performance leaderboards, content effectiveness tracking, and pipeline & revenue reporting. Gain real-time visibility into pipeline health, deal velocity, and revenue trends to drive strategic decision-making. Our customer success and product teams bring deep sales enablement expertise, ensuring SalesHood continuously delivers value to revenue teams. **Average Rating:** 4.6/5.0 **Total Reviews:** 801 **User Satisfaction Scores:** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.1/10 (Category avg: 8.8/10) - **Leaderboard:** 9.0/10 (Category avg: 8.7/10) - **Playbook Creation:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SalesHood](https://www.g2.com/sellers/saleshood) - **Company Website:** https://www.saleshood.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @SalesHood (2,460 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3127449/ (51 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Mid-Market, 43% Enterprise #### Pros & Cons **Pros:** - Ease of Use (110 reviews) - Training (70 reviews) - Helpful (64 reviews) - Content Management (43 reviews) - Learning Experience (42 reviews) **Cons:** - Missing Features (31 reviews) - Difficult Navigation (22 reviews) - Limited Features (19 reviews) - Navigation Difficulty (18 reviews) - Inadequate Search Functionality (17 reviews) ### 22. [Second Nature AI](https://www.g2.com/products/second-nature-ai/reviews) Second Nature is the best performing AI Role Play training solution for onboarding, development, and coaching your teams at scale. Create realistic role play training simulation and let your teams practice any conversation with human like AI Avatars. Provide a practice-based learning environment for your teams to build confidence, sharpen skills, and drive results. Key Benefits of Second Nature: \* Reduce onboarding time by up to 30% and improve proficiency attainment with practice-based learning \* Easily create role play simulations in minutes by typing a few prompts and/or uploading training materials. \* Integrate with any LMS via SCORM or LTI, including Workday, Adobe Learning Manager, Cornerstone, and more. \* Built to scale with flexible pricing \* Provides comprehensive analytics on employee performance, usage details, session overview, and more to uncover what’s working and what’s not. How it works: Second Nature uses generative AI and machine learning to power immersive role-play simulations for workplace training. AI-driven personas engage in natural-language conversations using dialogue models (like GPT) to ask questions, pose objections, change “mood” etc. After each session, the AI evaluates knowledge accuracy, conversational style, and soft skills like clarity and confidence. It employs language models like GPT hosted on Microsoft Azure for contextually relevant dialogue while maintaining strict ethical safeguards, content filters, and compliance with security best practices. Proof of performance: \* Reduction in ramp up time by more than 30% and 7x time spent role-playing during onboarding \* Ranked #1 AI Role Play Training solution on G2, with the highest number of reviews. \* Trusted by world’s leading companies like Adobe, Oracle, SAP, T-Mobile, and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 298 **User Satisfaction Scores:** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Knowledge Base:** 9.5/10 (Category avg: 8.8/10) - **Leaderboard:** 9.6/10 (Category avg: 8.7/10) - **Playbook Creation:** 9.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Second Nature](https://www.g2.com/sellers/second-nature) - **Company Website:** https://secondnature.ai/ - **Year Founded:** 2018 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/second-nature-ai/ (73 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Sales Manager, Security Engineer - **Top Industries:** Insurance, Information Technology and Services - **Company Size:** 50% Enterprise, 37% Mid-Market #### Pros & Cons **Pros:** - Sales Improvement (48 reviews) - Ease of Use (37 reviews) - AI Integration (27 reviews) - Coaching (26 reviews) - Employee Development (24 reviews) **Cons:** - Learning Curve (6 reviews) - Time-consuming Learning (5 reviews) - AI Inaccuracy (3 reviews) - Inaccurate Information (3 reviews) - Language Issues (3 reviews) ### 23. [Paperflite](https://www.g2.com/products/paperflite/reviews) Paperflite is an end-to-end content management and sales enablement software that allows sales and marketing teams to store, organize, distribute and track their content while also giving you the ability to create and deliver stunning content experiences (custom microsites, landing pages, resources hubs, interactive experiences). Paperflite's Seek: Reinventing how revenue teams find information to sell without spending hours searching for answers. Like an all-knowing librarian for your content repositories showing you exactly what you want to see. Paperflite's heysales- Sales coaching. Disrupted. With heysales you can -build your buyer personas -create challenging scenarios -bring-in an AI expert to handle difficult questions -craft adaptive coaching Learn more at heysales.ai **Average Rating:** 4.7/5.0 **Total Reviews:** 320 **User Satisfaction Scores:** - **Ease of Use:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Paperflite](https://www.g2.com/sellers/paperflite) - **Year Founded:** 2016 - **HQ Location:** Wyoming, Delaware - **Twitter:** @paperflite (491 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13177578/ (144 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Manager, Digital Marketing Executive - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Mid-Market, 30% Small-Business #### Pros & Cons **Pros:** - Ease of Use (32 reviews) - Customer Support (18 reviews) - Intuitive (16 reviews) - Sharing (16 reviews) - Easy Sharing (15 reviews) **Cons:** - Limitations (6 reviews) - Slow Loading (5 reviews) - Upload Issues (4 reviews) - Confusion (3 reviews) - Content Management (3 reviews) ### 24. [Grain](https://www.g2.com/products/grain/reviews) Grain is an AI-powered meeting recording tool built to help customer-focused teams understand, organize, and advocate for the needs of their customers. It connects seamlessly to platforms like Zoom, Google Meet, and Microsoft Teams to automate note-taking, record-keeping, and insight capture from every customer conversation. Grain ensures that no important detail, request, or moment of insight is ever lost, helping teams stay aligned and data-driven across every interaction. Conversation Intelligence Grain was designed with mid-market sales teams in mind. Transform everyday customer conversations into actionable revenue drivers by automatically identifying coaching opportunities, capturing key insights, and syncing them directly to your CRM to keep deals moving forward. With built-in automation and smart integration, Grain is free to start, simple to deploy, and cost-effective to scale across your entire organization. Superpower Your AEs Empower your account executives with AI-generated insights that drive results. Automatically update CRM properties, detect winning deal patterns using the “Deals” feature, and close more opportunities with meaningful, contextual data. Generate personalized follow-up emails in one click using meeting context, and instantly sync summaries and conversation details across your entire CRM ecosystem. Change Customer Success Send AI-driven customer feedback directly to sales, product, or leadership with a single click. Use Grain features like “Trackers” and “Ask,” along with MCP to highlight, share, and organize customer sentiment, requests, and milestones, ensuring teams stay aligned on what customers truly care about. Build Better Products Transform real customer conversations into context-informed deliverables including product briefs, roadmaps, and sprint plans. Keep teams connected with automatic Slack updates summarizing insights, next steps, and decisions. Grain helps you build better products and stronger customer relationships, faster. **Average Rating:** 4.6/5.0 **Total Reviews:** 297 **User Satisfaction Scores:** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Knowledge Base:** 7.8/10 (Category avg: 8.8/10) - **Leaderboard:** 10.0/10 (Category avg: 8.7/10) - **Playbook Creation:** 6.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Grain Intelligence](https://www.g2.com/sellers/grain-intelligence) - **Year Founded:** 2018 - **HQ Location:** San Francisco, US - **Twitter:** @grainhq (1,986 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/grainhq/ (85 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Student, Product Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 76% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Helpful (10 reviews) - Ease of Use (9 reviews) - Features (8 reviews) - Integrations (8 reviews) - Accuracy (7 reviews) **Cons:** - Recording Issues (5 reviews) - Integration Issues (4 reviews) - AI Inaccuracy (3 reviews) - AI Limitations (3 reviews) - Expensive (3 reviews) ### 25. [Attention](https://www.g2.com/products/attention/reviews) Attention is an AI-native revenue orchestration platform designed to transform sales conversations into actions that drive deal closures — in real time, across your entire sales org. The platform integrates seamlessly with Zoom, Google Meet, and Microsoft Teams, as well as your CRM and email providers, to automatically capture every call and point of context so that no insight is ever lost. By transforming verbal interactions into structured, actionable data, Attention empowers sales teams to make smarter decisions and move faster at every stage of the revenue cycle. The platform serves sales representatives, team leaders, and revenue organizations looking to eliminate manual work, improve performance, and forecast with confidence. Its feature set spans call recording, CRM management, pipeline intelligence, coaching, and forecasting — covering the full revenue workflow in a single platform. Key features and capabilities include: CRM Autopopulation — Uses custom prompts to extract structured findings from every conversation and fill any CRM field the moment a call ends, maintaining a living, present-value record that updates continuously as new context emerges. Every field change is fully auditable, with a complete history of which conversations drove each update. Super Agent — Allows users to query a specific deal, account, or their entire recorded sales history in plain language and receive a structured, evidence-backed answer in seconds, without manually searching recordings or relying on incomplete notes. Scoring & Scorecards — Fully flexible scorecards built on custom prompts, with AI that automatically applies the right scorecard to the right call based on methodology and playbooks — making it straightforward to evaluate new initiatives and track rep development over time. Coaching — Surfaces where each rep excels and where they need development, with evidence drawn directly from call transcripts rather than manager observation alone. Forecasting — Grounds pipeline projections in what is actually being said in the field, with AI assigning forecast categories according to defined playbooks rather than relying on rep self-reporting. Attention also includes follow-up automation through a library of Revenue Agents, allowing teams to select pre-built automations or create custom ones using natural language. Generalized Insights synthesizes patterns across hundreds of conversations to surface organizational intelligence on demand. Together, these capabilities give revenue teams a more accurate, complete view of their pipeline and a systematic way to improve performance at every level of the organization. **Average Rating:** 4.6/5.0 **Total Reviews:** 61 **User Satisfaction Scores:** - **Ease of Use:** 8.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Attention](https://www.g2.com/sellers/attention) - **Company Website:** https://www.attention.com - **Year Founded:** 2021 - **HQ Location:** New York - **Twitter:** @tryattention (186 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/attentiontech (83 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 34% Small-Business #### Pros & Cons **Pros:** - Automation (11 reviews) - Ease of Use (11 reviews) - Customer Support (9 reviews) - Helpful (8 reviews) - Easy Setup (6 reviews) **Cons:** - Missing Features (3 reviews) - Learning Curve (2 reviews) - Difficult Setup (1 reviews) - Expensive (1 reviews) - Limited Features (1 reviews) ## Parent Category [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration) ## Related Categories - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) --- ## Buyer Guide ### What You Should Know About Sales Coaching Software ### What is Sales Coaching Software? A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings.  Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches. #### What Types of Sales Coaching Software Exist? **Standalone sales coaching software** Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else. **All-encompassing sales solutions** Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales. ### What are the Common Features of Sales Coaching Software? The following are some core features within sales coaching software: **Sales pipeline:** A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers. **Video coaching:** Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback. **Machine scoring:** Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call. **Sales call library:** Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches. **Conversation intelligence (CI):** CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights. Other Features of Sales Coaching Software: [Coaching Card Capabilities](https://www.g2.com/categories/sales-coaching/f/coaching-card), [Competition Capabilities](https://www.g2.com/categories/sales-coaching/f/competition), [Playbook Creation Capabilities](https://www.g2.com/categories/sales-coaching/f/playbook-creation) ### What are the Benefits of Sales Coaching Software? **Increase sales revenue:** One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue. **Onboarding:** Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful. **Consistent messaging:** Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time. ### Who Uses Sales Coaching Software? Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft: **Sales managers:** For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth. **Sales representatives:** For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques. #### Software Related to Sales Coaching Software A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey: [Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running. [Sales analytics software](https://www.g2.com/categories/sales-analytics) **:** Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate. [Sales enablement software](https://www.g2.com/categories/sales-enablement) **:** Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments. ### Challenges with Sales Coaching Software **Time spent on building playbooks:** One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time. **Protecting buyer privacy:** A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call.  ### Which Companies Should Buy Sales Coaching Software? **Companies that have enterprise sales teams:** The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls. ### How to Buy Sales Coaching Software #### Requirements Gathering (RFI/RFP) for Sales Coaching Software While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs.  #### Compare Sales Coaching Software Products **Create a long list** Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality: - Video recordings - Audio recordings - Machine scoring - Sales pipeline tracking - Call transcriptions - Sales onboarding and training - Sales playbook creation - Manager review scorecards - Sales rep gamification and leaderboards - Sales coaching knowledgebase **Create a short list** Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs.  **Conduct demos** Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software #### Selection of Sales Coaching Software **Choose a selection team** It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs. **Negotiation** When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost.  **Final decision** After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved. ### What Does Sales Coaching Software Cost? There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution.  **Standalone sales coaching solution pricing:** Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased. **All-in-one sales coaching solution pricing:** As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed.  #### Return on Investment (ROI) Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020: - 41% of buyers see an ROI in 6 months or less - 31% of buyers see an ROI in 7-12 months - 17% of buyers see an ROI in 13-24 months - 11% of all other buyers see an ROI from 24 months onwards