Brightspot Reviews & Product Details

I really like how Brightspot is responsive and works well for users. As an administrator, I appreciate the self-service nature of most of the customization tools. I can edit workflows, user types, document UI elements, and dashboards without needing any developer inputs, which allows us to evolve our working practices easily without time or cost constraints. It's particularly valuable that we can adjust these things on the fly. The ability to review and change document fields is really valuable for driving continuous improvement and efficiency for users. I find it super easy to introduce new user types, like when we needed a new persona to both author and review content. The initial setup was excellent, and I've found Brightspot to be among the best and most engaged external development organizations I've worked with. Review collected by and hosted on G2.com.

I have a few frustrations with Brightspot, mostly due to our unique setup. Our external DAM integration isn't as smooth as it could be, but that's partly because we chose an outside tool instead of Brightspot's DAM. Users often accidentally click the edit button for collections, causing collapses or corruption of folders, which stops work until an admin fixes it. This happens about once a week and affects everyone until resolved. The revisions tool can be unreliable, with mixed-up or abandoned revisions occurring frequently. There are also some quirks with our custom Maps and Topics that get frustrating, but I think that's down to our specific configuration. Review collected by and hosted on G2.com.

I like how intuitive Brightspot is to use, along with its flexibility and customization options. The WYSIWYG editor is a great feature, especially since our editors are not tech-savvy. With Brightspot, they can publish independently without it taking a long time or needing tech support. Review collected by and hosted on G2.com.

It doesn’t support ads very well and we’ve had trouble with implementation. Granted, we have lots of ad customization but it has been a big pain point. And the initial setup of Brightspot was honestly very blundered. A lot went wrong in the migration and we lost a lot of traffic as a result. Took a long time to recover and I’m not sure if we ever fully did. Review collected by and hosted on G2.com.

The best thing about Brightspot is that it will assist me in sorting out a massive amount of content in our e-commerce editorial section of the website. The product stories, purchasing recommendations, and promotional pages are handled by me, and the features are numerous to make it easy to control permissions and delegate tasks to authors. The execution was similar with our already existing marketing tools and as such we did not have to re-establish our working system. Review collected by and hosted on G2.com.

The most frustrating aspect of Brightspot is dealing with technical side of it. As we depend on the integration with such systems as Salesforce and marketing tools, minor problems may be observed following updates. That breaks my regular frequency of use since I have to ensure that nothing is going wrong. Review collected by and hosted on G2.com.

Honestly, I think the DAM (digital asset management) is what brings me back to use Brightspot - searching for images, editing their metadata, dropping them into a page without having to open 4 windows/tab is just useful, period. The drag-and-drop page-building is also solid once your developers have set up the components, then non-tech folks can build landing pages without bothering anyone else. It's noisy at the coffee shop today and I was still able to publish 3 pages without going crazy. Managing multiple regional sites in one place used to be a complete nightmare and Brightspot at least makes it NOT THAT BAD. Review collected by and hosted on G2.com.

If you want to create ANYTHING even remotely outside the template options, you're basically just stuck waiting on a developer, which is frustrating when it's something relatively small. When lots of users are working at the same time, the Authoring Interface becomes unresponsive/laggy and that's a pet peeve of mine I'll take to my grave. Review collected by and hosted on G2.com.

I find the stability of Radware Cloud WAF in our business as the best aspect of it. I make use of it on a daily basis, particularly when there is a promotion push on, and the amount of features dedicated to preventing automated abuse shows. The implementation was arranged and customer support remained engaged when all was ventured right. Due to that, I do not need to worry as much that sudden rise in traffic will negatively affect conversions. Review collected by and hosted on G2.com.

One of the negative experiences I have had with Brightspot is that some of its configurations are reliant on the technical resources. It meant implementation time on the part of developers that was not thoroughly planned. As powerful as it is, it is limiting to make rapid structural modifications. Review collected by and hosted on G2.com.

My favorite feature of Brightspot is that the content creation process is well organized and collaborative. My job is in the digital publishing and I am able to delegate tasks to writers, control the media items and track the article development under one roof with the amount of features. Due to the level of usage, it has become a part of our everyday routine. I also like the ease with which version history allows me to compare the changes, review and undo them when necessary. Review collected by and hosted on G2.com.

One of the challenges that I observed is that page structure customizing consumes more time. It has numerous features that are handy but could be confusing to new contributors, and they make unpleasant minor errors on some occasions. These minor inconveniences can be observed because the platform is being used at any time of the day. Review collected by and hosted on G2.com.

The thing that I like most about Brightspots is that there is a powerful governance of content roles and approval chains. As Digital Content Director in e-commerce, the frequency of use is high, since the updates should be reviewed and approved every day. The fact that it has many features to support the multi-step approvals and scheduled publishing assists us to uphold brand standards in both web and mobile. This implementation involved the need to liaise with our internal stakeholders, and it produced clarity in accountability during marketing and product departments on accountability once in action. Review collected by and hosted on G2.com.

One of my problems with Brightspot is that I am dependent on development teams when it comes to some structural changes. The implementation helped to cover our key objectives, and additional cooperation was needed to change its main aspects. These limitations affect my day-to-day planning since I use it most of the time. Despite the fact that the features are many, a few backend activities require technical skills, which puts strain during peak marketing times. Review collected by and hosted on G2.com.

I love the extensive customization options—it makes campaign optimization easy with intuitive tools. It also supports multitasking, and the toolset is excellent and keeps improving over time. It helps me ensure that every piece of content has greater impact, and I really like having everything I need in one place. Review collected by and hosted on G2.com.

I’d like to see more flexibility in the blog editor, and the platform can feel overwhelming for beginners at first. The automatic translation through the DeepL integration also needs improvement. Review collected by and hosted on G2.com.

The easy to use user interface, ability to customize the CMS without having to dig into the backend code. It is much appreciated from a CMS user who is also a front end developer.

I really do enjoy that you can custom route your URLs on the fly as well, that is very unde rated! Review collected by and hosted on G2.com.

Out of the box, I’d like to be able to schedule and archive pages. We had an old CMS we used to use by Optimizely and having the ability to schedule archive pages was such a plus. Review collected by and hosted on G2.com.

As an administrator and designer, I love using the existing tools and options to come up with new ways to present the content to the users. I love the capability of having machine translation. We translate our site into 40+ languages and the batch translation and easy selection area helps to quickly get this done. I love the batch archive option and being able to archive quickly. I love that we can have a nested hierarchy for the 45+ websites that I manage and being able to lock down pages and through workflow, having those editors edit only what they need to. It helps me and my intern stay organized. Review collected by and hosted on G2.com.

I think one thing that I would like is an option to batch delete permanently in the menu bar. Currently we have to archive first and then delete on an individual item. The extra step can be a hinderance, especially if you are trying to archive and delete 10+ items. Review collected by and hosted on G2.com.