What I like the most is the Brightspot toolkit, especially the browser extension. It allows me to audit SEO and accessibility directly on the live site without needing to switch back to the admin dashboard, which saves me time and speeds up my workflow. I also enjoy the new AB testing dashboard because I can run content experiments on our homepage headlines and see results in real-time without requiring any developer assistance. Additionally, the Brightspot tours feature was essential for our nontechnical staff during the rollout. It provided self-guided, role-based workflows that significantly cut down our total onboarding time.

What I love about Brightspot is they are perfect platform for managing our channel publishing strategy, especially for distributing content across web properties, mobile apps, and social media feeds simultaneously. It serves as a single source of truth that fits our business front end display without needing to reformat content for each device screen. I also appreciate the real-time collaboration editing, allowing multiple writers and editors to work on the same piece of content without being physically together, which simplifies my day by showing exactly who is making changes in real time. This feature has eliminated the need for checking revisions through external documents. Additionally, the article processing time is shortened, making it easier and faster to approve articles. The integration process was surprisingly seamless, and the Brightspot team provided a clear framework for mapping our historical data, which allowed us to migrate thousands of legacy articles into the new environment in about seven days.

Brightspot has a bunch of amazing content flexibility that really changes everything you can do with it. I love the drag and drop page builder because it lets us make custom layouts which feel simple and fast to get done. The multi channel publishing feature is great, we could put our stuff on website, app, or social media all at once without having to redo any of it.