Best CPQ Software
This page was last updated on June 9th, 2025
Configure, price, and quote (CPQ) software helps companies generate personalized pricing quotes quickly by automating the process while also reducing errors and improving the customer experience. It can also automate the proposal and quoting approval process and is therefore used by sales teams to accelerate the sales cycle, especially for complex customized orders, sales, or projects.
CPQ software allows users to configure what a customer or prospect wants to buy or the changes they want to make to existing orders. It also sets prices or discounts, and provides custom quotes that best fit the customer’s needs.
To increase efficiency and accuracy, CPQ software is most commonly offered as a ready-to-integrate solution that can be used with applications like customer relationship management (CRM) software, enterprise resource planning (ERP) systems, and e-commerce platforms.
To qualify for inclusion in the Configure, Price, and Quote (CPQ) category, a product must:
Best CPQ Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Salesforce CPQ is designed to help sales teams configure products, set accurate pricing, and generate quotes quickly and efficiently. Salesforce CPQ automates complex sales processes by guiding reps t
Salesforce Revenue Cloud is a tool that manages revenue, from Parts & Quote Management to Billing & Invoicing, and integrates with other Salesforce products. Reviewers appreciate the platform's automation, ease of creating and updating quotes, and its ability to handle complex business models and provide clear revenue visibility. Users reported that the setup and customization can be complex and time-consuming, the user interface could be improved, and the product can be expensive to implement.
580,855 Twitter followers
In today’s hyper-competitive market, selling isn’t just about closing deals; it’s about configuring the right solution, pricing it accurately, and quoting it in a timely manner to win the deal. This
Conga CPQ is a product that allows users to handle multiple tasks such as configuring products, creating price lists, setting constraint rules, and establishing price metrics and product attribute rules all in one single window. Users frequently mention the product's flexibility and large level of customization, its ability to handle various use cases, and its user-friendly interface that saves significant time by eliminating the need to switch between different windows. Users experienced challenges with the complex product structure and heavy pricing, issues with the refresh rate of the Order CPQ web page, and difficulties with upgrading Conga CPQ to a new version.
11,113 Twitter followers
DealHub is the Agentic Quote-to-Revenue (Q2R) platform designed for the AI era. We empower high-growth SaaS and forward-thinking enterprises to fully consolidate, automate, and accelerate their entire
DealHub.io is a platform that offers features such as form field creation, auto-generation of order forms, and integration with CRM systems to streamline the quoting process and standardize quotes. Users frequently mention the efficiency and accuracy of the quoting process, the ability to keep all information in one place, and the seamless integration with CRM systems as major benefits of using DealHub.io. Reviewers mentioned challenges in finding documentation, setting up complex workflows and advanced functions, and navigating large proposals or managing multiple integrations as some of the difficulties encountered while using DealHub.io.
3,906 Twitter followers
Oracle CPQ Cloud (formerly BigMachines) helps businesses sell products, services, and solutions faster. Enable your sales reps and channel partners with the guideance they need to find the best soluti
Oracle CPQ is a tool that streamlines sales processes, provides guided selling, price optimization, and handles complex bundles with line items of more than 1000 products. Users frequently mention that Oracle CPQ is useful in their workplace, comfortable to use, helps automate complex processes of quoting, pricing, discounting, and approvals, and offers various business configuration options. Users mentioned that Oracle CPQ has a steep learning curve, issues with document generation, challenges with integrations, a complex interface, high costs, potential issues with support and maintenance, and limitations in handling complex industry use cases.
825,317 Twitter followers
CallidusCloud CPQ makes your quoting and selling process simpler, faster and more profitable. Instead of sales reps spending hours or even days working on proposals, free their time for more selling a
SAP CPQ is a tool designed to streamline the process of logging work expenses and reviewing them efficiently, with features such as receipt functions, categorization, and the ability to split expenses with internal employees. Reviewers frequently mention the ease of use, the tool's ability to handle complex sales without slowing down the process, its integration possibilities, and its ability to handle complex product and service configurations. Reviewers noted that the app can sometimes be clunky, with warning messages appearing even after all requested information has been provided, and the interface can feel complex for new users, requiring significant effort for setup and maintenance.
297,265 Twitter followers
Experlogix is a global leader in CPQ and document generation and automation solutions, with thousands of customers worldwide in various industries. We elevate customer engagement, business growth, and
491 Twitter followers
Commerce Hub is a Configure Price Quote (CPQ) solution that helps sales teams and revenue operations professionals create, manage, and deliver quotes, proposals, and related revenue processes within a
HubSpot Commerce Hub is a platform that integrates quoting, billing, and payments to streamline the entire revenue process. Users like the platform's ability to centralize invoicing, quotes, and payment tracking, and its seamless integration with CRM, which simplifies billing and payments, and provides clear visibility into revenue and deal status. Reviewers noted limitations in customization and flexibility for complex pricing, billing workflows, and advanced commerce use cases, and some advanced features and customizations are limited unless on higher-tier plans.
786,179 Twitter followers
ServiceNow CPQ is an end-to-end omnichannel CPQ platform designed to drive sales performance and enable optimized customer experiences for any business selling complex products or services. Embedded w
53,697 Twitter followers
Integration | Price | Support | Features QuoteWerks is a market-leading Configure, Price, Quote (CPQ) solution that helps businesses streamline their sales quoting and proposal process. Trusted
QuoteWerks is a software used for generating quotes and proposals, managing product and service cataloging, and streamlining the workflow from quote to cash. Reviewers appreciate the software's ability to handle complex configuration bundles, its integration with other tools and CRM systems, and the speed and efficiency of building quotes. Reviewers mentioned that QuoteWerks lacks effective port tracking and customer engagement visibility, has a need for better centralized storage, and the initial setup can be time-consuming.
1,138 Twitter followers
Apropo is a project estimation tool designed for software agencies obsessed with customer experience. It gives you UNFAIR advantage over other agencies by making your quotes faster, more accurate a
Apropo is a tool designed to simplify the preparation of structured offers for custom software projects by assembling them from reusable components, pricing models, and predefined sections. Users frequently mention the tool's ease of use, the ability to quickly prepare estimates, and the positive impact on team collaboration, as well as the professional and clear presentation of proposals to clients. Users experienced some challenges with the initial setup of templates and pricing logic for complex projects, occasional minor front-end glitches, and a learning curve for new users due to the tool's numerous features and options.
Make your competitors’ proposals look primitive with Qwilr. Send proposals, generate quotes, collect sign-off, and get paid – all in one place. Trusted by 5,000+ organizations including OpenTab
Qwilr is a proposal creation tool that integrates with CRM systems, offers tracking capabilities, and allows for customization and interactivity in proposals. Reviewers appreciate Qwilr's user-friendly interface, seamless CRM integration, and the ability to create interactive, visually appealing proposals with analytics and reporting features. Users mentioned limitations in customization options, issues with specific integrations, difficulties with certain formatting aspects, and challenges in locating and managing documents.
2,520 Twitter followers
PandaDoc is a comprehensive document management solution designed to assist users in creating, managing, e-signing, and notarizing documents efficiently. This platform serves as a centralized workflow
PandaDoc is a digital platform that facilitates the creation, sending, and tracking of documents, and offers electronic signature capabilities. Reviewers frequently mention the ease of use, time-saving features, and seamless integration with other platforms as key benefits of using PandaDoc. Reviewers experienced issues with the pricing structure, occasional glitches in editing fields, and limitations in customization and advanced features.
18,477 Twitter followers
Sequence is an all-in-one CPQ, billing, metering and revenue recognition platform for B2B SaaS companies. Automate billing for every custom contract. Stop revenue leakage, avoid billing errors, and
Sequence is a product that facilitates the quoting to billing process, with a flexible billing system suitable for various product and pricing structures. Reviewers frequently mention the product's simplicity, its seamless integration with other tools, and the responsive and supportive Sequence team that values customer feedback. Users experienced some minor issues such as bugs, lack of certain features, and unclear communication regarding pricing and voucher processes.
345 Twitter followers
Epicor CPQ (formerly KBMax) is a cloud-based solution that streamlines sales, engineering, and manufacturing processes for complex, customizable products. With Epicor CPQ, product configuration, prici
9,325 Twitter followers
MonetizeNow is the leader in enabling your go-to-market ambitions. CPQ, Metering, Billing, and Reporting in a single platform to deliver a simple, yet rigorous Quote-to-Cash and revenue lifecycle expe
MonetizeNow is a product that allows for high customization and automation in billing processes, contract generation, and reporting. Reviewers frequently mention the exceptional customer support, the product's ease of use, and its ability to handle complex billing processes and automate various tasks. Users reported issues with the platform's complexity, particularly when implementing specific criteria or logic, and some found the credit function lacking in detail.
38 Twitter followers
Learn More About CPQ Software
CPQ software buying insights at a glance
CPQ software enables organizations to define, validate, and operationalize the configuration, pricing, and quoting of products across their sales teams. As product catalogs become more modular and pricing more rule-driven, spanning discounts, bundles, and usage, manual quoting introduces errors, delays, and margin risk. CPQ platforms centralize configuration and pricing logic, enforce guardrails, and translate seller intent into quotes that finance and operations can actually fulfill, which is why many teams now treat CPQ as a revenue workflow layer rather than just a quoting screen.
Based on G2 reviews, companies most often adopt CPQ tools to replace spreadsheets, reduce approval back-and-forth, and improve coordination between sales, finance, and operations. Common use cases include managing complex configurations, automatically applying discount and approval rules, and generating accurate, branded quotes quickly. Reviewers consistently highlight speed, consistency, and compliance as the primary outcomes once CPQ is embedded into the sales process.
The category appears mature and well-liked, with an average rating of 4.50/5 and 90.7% of reviewers giving it 4 stars or higher. Scores are strongest for Meets Requirements (6.32/7), Ease of Use (6.21/7), and Quality of Support (6.27/7), while Ease of Setup (6.04/7) is where friction most often appears. With a likelihood to recommend averaging 8.99/10, the data suggests CPQ systems tend to “stick” when teams invest upfront in modeling products, pricing rules, and approvals correctly.
Top FAQs from Buyers Research
- What are the must-have features in CPQ software for complex pricing?
- How do CPQ solutions integrate with CRM, ERP, billing, and product catalogs?
- How long does it typically take to implement a CPQ platform end-to-end?
- What’s the expected ROI from CPQ tools (faster quotes, fewer errors, higher win rates)?
- What’s the difference between “best CPQ software” for enterprise complexity vs SMB speed?
G2’s top-rated CPQ software, highlighted on the category page, includes Salesforce Revenue Cloud, QuoteWerks, DealHub.io, and Oracle CPQ. (Source)
What are the top-reviewed CPQs on G2?
Here are five widely top-reviewed / top-listed products shown on the G2 CPQ category page:
- Number of Reviews: 1,187
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99
- Number of Reviews: 631
- Satisfaction: 100
- Market Presence: 74
- G2 Score: 87
- Number of Reviews: 220
- Satisfaction: 52
- Market Presence: 99
- G2 Score: 76
- Number of Reviews: 24
- Satisfaction: 73
- Market Presence: 78
- G2 Score: 75
- Number of Reviews: 92
- Satisfaction: 85
- Market Presence: 62
- G2 Score: 73
Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. (Source 2)
Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. (Source 2)
G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)
Learn how G2 scores products. (Source 1)
What I Often See in CPQ?
Feedback Pros: What Users Consistently Appreciate
- Guided selling reduces errors in complex bundles and options.
- “What I like most about Salesforce Revenue Cloud is how it unifies CPQ, Billing, subscriptions, and revenue recognition into one seamless process, giving teams full visibility from quote to cash. The CPQ tools make handling complex pricing and bundling much easier and reduce errors, while automated billing ensures what’s quoted is what gets billed. I also value its strong support for subscription and usage models, built-in compliance with ASC 606/IFRS 15, and the fact that it’s fully native to Salesforce, which makes reporting simpler and improves the overall experience for both customers and revenue operations.” - Connor H., Salesforce Revenue Cloud Review
- Quote-to-cash workflows speed approvals and standardize quoting outputs.
- “What I like best about DealHub.io is how it streamlines the entire sales process from quoting to closing. It simplifies creating and managing proposals, quotes, and contracts in a single platform, ensuring accuracy and consistency. The guided selling and CPQ features save time, reduce errors, and make it easier to collaborate with both internal teams and customers, ultimately accelerating deal cycles and improving the overall sales experience.” - Amarnath S., DealHub.io Review
- Real-time pricing rules keep discounts aligned with policy.
- “Oracle CPQ makes the quoting and pricing process much more structured and error-free. The guided selling experience helps sales teams configure complex products easily without needing deep product knowledge. The automated approval workflows reduce manual intervention and speed up quote generation. Its integration with CRM and ERP systems ensures pricing, discounts, and product data are always consistent across teams. Overall, it helps improve quote accuracy, reduces turnaround time, and enhances the customer experience with faster and more professional proposals.” - Harish T., Oracle CPQ Review
Cons: Where Many Platforms Fall Short
- Key revenue features come at an additional cost
- “Unfortunately, key features such as e-signatures, custom billing automation, revenue reporting, and HubSpot payment processing come with extra charges. The e-commerce tools are not really built to help manage or expand an online business. For instance, even though HubSpot integrates with platforms like Shopify, WordPress, and WooCommerce, its Commerce Hub can be challenging to use and often requires the expertise of a HubSpot web developer for proper integration.” - Morgan S., HubSpot Commerce Hub
- Output inconsistencies and limited reporting control
- “Sometimes the way it appears in the templates is not the same, there are some limitations in the output documents. I would like to see some kind of self-service reporting.” - Josephe M., Experlogix CPQ Review
- High flexibility, but time-intensive to configure and manage
- “The customization options are impressive, but setting everything up to fit our credit-related workflows was time-consuming and involved a lot of trial and error. Certain features seem to demand the attention of a dedicated administrator to truly make the most of them. Additionally, while the reporting tools are robust, they can be overwhelming at first. Building credit-related tracking views often means spending significant effort on field mapping and creating complex formulas.” - Jhonadane U., Salesforce Revenue Cloud Review
My Expert Takeaway on CPQ Software
Based on G2 reviews, one pattern stands out: CPQ delivers the most value when it’s treated as a pricing and packaging operating system, not just a quoting interface. When rollouts struggle, it’s usually not because the CPQ software lacks capability, but because teams focus on UI configuration before establishing ownership over pricing rules, deal structures, and approval logic. That dynamic shows up clearly in your scores. Ease of Use (6.21/7) and Meets Requirements (6.32/7) are strong, while Ease of Setup (6.04/7) lags slightly, reflecting early-stage complexity rather than product weakness.
High-performing CPQ teams build on by balancing flexibility with governance from the start. They standardize core deal archetypes (new business, expansion, renewal, services), automate pricing policy wherever possible, and reserve human intervention for true exceptions via approval workflows. This separation reduces friction for sales while preserving pricing integrity for finance and operations.
The strongest outcomes also come from treating integrations as foundational, not optional. CPQ platforms perform best when product catalogs, CRM data, and downstream order and billing systems are aligned early, ensuring quotes reflect what the business can actually fulfill. Given your review mix skews toward Computer Software and IT Services, industries with modular offerings and fast iteration cycles, this governance-first approach is especially critical.
Ultimately, the “best CPQ software” isn’t defined by feature depth alone. It’s the platform an organization can own, govern, and evolve over time, supporting pricing experimentation and growth without eroding trust or slowing down revenue teams.
CPQ Software FAQs
What is CPQ software?
CPQ software (configure, price, quote) enables revenue teams to accurately build complex offers, apply pricing and discount rules, and generate quote documents efficiently. It typically connects to a product catalog and CRM, so reps don’t manually stitch configurations and pricing in spreadsheets. The best CPQ software reduces quoting errors, shortens approval cycles, and improves handoffs to downstream order and billing systems.
What is the best CPQ tool?
The “best” CPQ tool depends on your complexity, including the number of SKUs, pricing rules, bundling logic, approval depth, and integration needs. If you sell simple packages, tools like QuoteWerks or DealHub.io are often preferred for their speed, templates, and user-friendly interface for reps. If you sell highly configurable solutions, Salesforce Revenue Cloud or Oracle CPQ are typically better suited due to their advanced rule modeling, product constraints, and governance capabilities. Ultimately, the strongest cpq solutions are the ones that consistently enforce pricing policy while still keeping quotes fast and intuitive for sales reps.
Who uses CPQ software?
CPQ software is used most by sales reps, sales operations, revenue operations, and solutions consultants, plus finance teams who care about margin and approvals. In more complex businesses, product teams and deal desk roles also rely on CPQ tools to standardize offerings. Any org with frequent discounting, bundling, usage tiers, or custom configurations tends to benefit most from a CPQ platform.
Is CPQ a CRM tool?
CPQ isn’t a CRM tool, but it commonly integrates tightly with CRM. CRM manages accounts, contacts, pipeline, and activities; CPQ focuses on building the offer, configuration, pricing logic, discount approvals, and quote generation. Many teams initiate a deal in CRM, then launch CPQ for the quote, and push the finalized quote data back into CRM so that forecasting and reporting remain consistent.
Is CPQ an ERP?
No, CPQ is not an ERP. ERP systems manage finance, procurement, inventory, and fulfillment across the business. CPQ sits earlier in the revenue flow, focusing on configuring the sellable package, pricing it correctly, and generating a quote. CPQ often sends clean order data to ERP (directly or through billing/order management tools) to reduce downstream rework and invoicing issues.
