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Visual Configuration reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Visual Configuration Software

Visual configuration software, also known as visual product configurators, shows sales representatives visualizations of custom-configured products with the customer’s selected features represented. The visualizations are tied to predetermined configuration models, allowing only feasible configurations based off of any functional, technical, business, or budgetary limitations. Many tools allow sales reps and customers to add and remove features directly, with the visualization updating to reflect those changes in real time.

With visual configuration software, companies can easily configure, price, and quote products in a collaborative way that is easy to see via 2D and 3D visualizations. Some tools even offer augmented reality and virtual reality functionality, allowing customers to see the product in their environment. Customers and sales reps are able to see a representation of the finished product prior to purchasing, increasing service levels and buyer confidence.

These tools are often used in manufacturing, engineering, and industrial settings. Visualizations can also be embedded in e-commerce stores to empower customers to take product configuration into their own hands. While some visual configuration products are standalone, most are part of an overall CPQ software solution.

To qualify for inclusion in the Visual Configuration category, a product must:

Enable the design and visualization of products in 2D and/or 3D
Allow for the addition of features in line with non-visual configuration models
Offer visual configuration as a native function of the tool, not via an integration

Top 8 Visual Configuration Software

  • Configure One
  • KBMax
  • DriveWorks
  • Vendavo
  • ATLATL Software
  • Experlogix CPQ
  • Powertrak CPQ
  • Threekit

Compare Visual Configuration Software

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(109)4.5 out of 5

Create unique configurations, calculate pricing, incorporate production data, send a quote to the customer, and secure an order from a single application. Companies large and small are making Configure One the cornerstone of their digital transformation to deliver value to their customers.

(91)4.5 out of 5
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Entry Level Price:$100 user/month

KBMax is redefining CPQ & ecommerce for companies globally. Our product configurator is the only one that can handle complex business rules, visualization, real-time pricing, CAD automation & integrations. This end-to-end solution results in an awesome buying experience, a faster sales cycle & a more efficient manufacturing process.

(42)4.4 out of 5

DriveWorks software is used for Design Automation and Sales Configuration by companies large and small

(64)4.4 out of 5
Optimized for quick response

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendav

(42)4.4 out of 5
Optimized for quick response

ATLATL was founded to meet the needs of buyers and sellers in a digital world. The ATLATL Visual platform uses innovative technology to bring products to life on-screen, enabling a digital buying experience that is faster, more accurate, and provides a better overall experience. Our 3D product visualization and configuration capabilities integrate with other software providers to enable a connected data environment. Through ATLATL Visual, businesses are able to empower their customers through

(51)4.7 out of 5
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Experlogix is recognized worldwide as the premier provider of Configure, Price, Quote (CPQ) solutions for Microsoft Dynamics 365, Salesforce and NetSuite. We provide powerful yet easy-to-implement product configurator technology that allows your sales reps, customers or channel partners to create quotes and orders fast and error-free. Regardless of how you sell – with your direct sales team, through resellers or B2B/B2C on the web – Experlogix CPQ simplifies your quote-to-order process to help

(46)4.3 out of 5

Powertrak CPQ is a visual quoting, ordering and configuration solution suite. It features cloud-based guided selling, product configurations, visual 2D and 3D (drag-and-drop) product configurator, and virtual reality and augmented reality experiences. Powertrak 2D/3D Product Configurator enables users (sales, customers, partners, resellers, and distributors) to build, design, quote, and order/buy make-to-order products using an interactive (drag-and-drop) and visual experience. Powertrak's co

(29)4.6 out of 5
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Threekit is a visual customer experience solution that enables brands to create, manage and scale beautiful photorealistic images and 3D product visuals, all from a single design file. With Threekit, you render a visual once, use it anywhere, and build on your product portfolio over time. Founded by Ben Houston, a 15-year veteran in Hollywood Visual FX software and a team of 3D pioneers, Threekit combines innovation, expertise, and experience to deliver high-quality solutions that boost online

(25)4.8 out of 5
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In Mind Cloud's 'Manufacturing X Sales Platform' is the leading End-to-End solution for manufacturers that combines the power of CRM, CPQ, and Commerce within one innovative platform. Discover how Manufacturing X supports your business growth and catapults you ahead of your competition. Reduce your sales cycles and time-to-market while improving margins and deliver the customer excellence that your buyers need. Based on the SAP Cloud Platform our platform is deeply integrated into manufacturi

(5)4.3 out of 5

Configurator 360 cloud-based software enables engineers using Inventor to provide colleagues, sales reps, and end customers with web and mobile access to a 3D configuration of their products.

(10)4.2 out of 5

PracticeSuite is a unified, cloud-based practice management and EHR software system that helps manage front office efficiency, revenue collection, and regulatory compliance while also managing claim errors and denials.

Simplio3D is a visually oriented product configurator platform for businesses that offer customizable products and engaging 3D rendering to pump-up the sales. It can be integrated with e-commerce platforms such as: Shopify, Magento, BigCommerce, WooCommerce and PrestaShop. Simplio3D is composed of a modular library called SEL platform to meet specific requirements, compatible with almost any type of customizable product. The library includes VR and AR extensions for companies that want to prov

(2)3.3 out of 5

Marxent’s 3D Cloud™ is the leading solution for retailers and manufacturers investing in an enterprise-wide, omnichannel 3D content strategy. The 3D Cloud CMS makes it easy to upload, configure and distribute 3D assets across Augmented Reality, Virtual Reality, web and mobile applications while optimizing for realism and speed. 3D Cloud downloads content on request, eliminating the need for in-app Unity bundles and unleashing the potential for unlimited 3D product catalogs. It offers everything

(5)4.5 out of 5

Configit Quote® is an Open CPQ Suite which allows companies to converge configuration and pricing definitions from different upstream systems into CPQ packages that can be easily deployed to Configit Quote Portals or accessed through web services, .NET and JavaScript APIs. Configit’s unique Virtual Tabulation™ technology enables organizations to converge CPQ definitions from multiple business systems for consumption in offline and online CPQ applications and mobile Apps, automating the entire

(1)5.0 out of 5

CET Designer is an all-in-one software solution for space planning and configuration of products. Let CET Designer guide you through the entire sales process.

(1)4.5 out of 5

DynaMaker is cloud service for building and publishing online product configurators. Create automated CAD applications for B2B customer portals that is easy to use and will auto generate 2d drawings and 3D-files for quotation and manufacturing. Integrated with e-commerce or customer portals the DynaMaker can enable Mass Customization workflows for digitized manufacturing companies.

(1)5.0 out of 5

CADENAS PARTsolutions is a leading provider of next generation 3D CAD catalog management and sales configuration solutions for component manufacturers. Providing 3D product catalogs with native CAD download technology, embedded into your website or on 80+ engineering portals, manufacturers increase sales lead generation by ensuring components get “designed in” to OEM products.

(6)4.4 out of 5
Optimized for quick response

Whether you’re creating complex products or bundling existing products and services, your sales team, partners, and distributors must have the right tools to provide the ideal buying experience to customers—one that’s fast, accurate, visual, and collaborative. With Infor® Configure Price Quote (CPQ), you can sell complex products more quickly from opportunity to cash, eliminating costly errors and speeding up the sales cycle. Because the solution makes CPQ capabilities central to your sales pro

(1)5.0 out of 5

Bring your products online and let your customers experience and personalize them with a simple, beautiful 3D interface.

(1)5.0 out of 5

Our product speedmaxx Enterprise makes your order acquisition and order fulfilment incredibly fast despite a high number of variant products. This has an effect. That endures.

(1)3.5 out of 5

Our repository includes so many plugins that you'll probably need this search bar to find what you need. Our plugins are coded with all the love of the world, guaranteed to work and easy to use.

0 ratings

3D Product Configurator is a solution helps to create online product configurators for the e-commerce site or for the sales team to improve conversion and sales.

0 ratings

Configur8or is a service and product configuration system for manufacturing, service and reseller companies who make or sell highly configurable products and services that are customised to meet the needs of their customers.

0 ratings

Configure 1st is intended for modular and "made to measure" cabinets, kitchens, wardrobes and bathrooms configuration, but also for industrial halls and tents or other storage spaces.

0 ratings

CREALIS is a configuration system for manufacturers of variants in mechanical engineering, plant construction, and automobile industry as well as in automation and ancillary industries.

0 ratings

Draper Digital Media is an interactive media, digital asset building and online brand management company serving businesses on Delmarva.

0 ratings
Entry Level Price:$99.00/month

Create the WOW factor to boost your sales with 3D visualization and personalization of your products within your own browser whether on desktop or mobile. The ability to rotate the product and zoom in on it to get a “feel” for the textures, details, and quality, will increase customer engagement significantly. Expivi links seamlessly as a plugin on most platforms, such as Shopify, Magento, SAP, Lightspeed and WooCommerce. You can also link Expivi with your ERP software. Extend it with WebAR: E

We enhance customers’ understanding of your unique value differentiation by simplifying complex solutions using interactive digital experiences. Kaon’s patented technology platform maximizes ROI by creating and deploying high-impact interactive applications in real-time to any device, anywhere. Kaon’s platform supports your evolving portfolio of products and solutions, while improving sales productivity, reducing costs, and ensuring end-user adoption.

0 ratings

At Outward, we’ve replaced traditional photography with rapidly produced and infinitely manipulable visuals.

0 ratings

PicarioXPO is a powerfull back-end of the Picario visualisation engine. This system is the back-bone for all visualisation solutions.

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Check out the G2 Grid® for the top Visual Configuration Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
KBMax
Experlogix CPQ
Vendavo
Powertrak CPQ
Configure One
ATLATL Software
Threekit
DriveWorks
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Learn More About Visual Configuration Software

What is Visual Configuration Software?

Visual configuration software, sometimes known as visual product configurators or visual CPQ, is a type of product specification app that uses 2D or 3D images of the product to select options and show its current and final forms. This allows salespeople to consult directly with customers on product features, often with better results than simple Q&A or choosing from a static catalog. The configurations shown are limited to what is actually possible and functional according to predetermined rules or preset configurations, so a customer cannot choose a setup that is not valid.

Why Use Visual Configuration Software?

Visual configuration is essential when the appearance of a product matters, such as custom apparel. It is also highly valued in designing items like industrial machinery that must fit within predetermined space, weight, or shape constraints. Sometimes it is just easier or more effective to choose options from a 2D or 3D representation than from a list.

Who Uses Visual Configuration Software?

There are two main types of users who leverage visual configuration software. In B2B settings, salespeople walk customers through the configuration process and input their choices to the software. For B2C implementations, it is usually the customers themselves who make the changes and choose the final product. There are exceptions on both sides.

Many industries make use of visual configuration software, particularly those dealing with highly complex objects. These include aviation, automobile, power generation, industrial machinery, and construction, but also biomedical devices, laboratory equipment, and interior design.

While normally the realm of computer-aided design (CAD) software, there is also a use case for visual configurators among product designers who are modifying an existing design or who have been given a set of specifications and must work with limited space and catalogs to arrive at a solution.

Kinds of Visual Configuration Software

The types of visual configurator depend on who is being served.

Consumer — Consumer, or B2C, visual configuration software is intended for direct use by the customer, often in conjunction with e-commerce software. Examples of use include car companies that let buyers choose outward features, such as paint job, wheels, and upholstery, or apparel companies that offer custom printing of text and logos on shirts or hats. Some interior design products fit here for choosing accessories and laying out rooms, but many are intended for professional decorators and the hospitality industry. B2C configurators are typically (though not always) light on technical details because the selections are more cosmetic in nature.

Industrial — Industrial, or B2B, configurators are for use by salespeople, who use their knowledge of their product lines and the customers’ requirements to design custom products in direct consultation with the customer. Heavy construction equipment and factory machinery are often customized this way, taking into account power requirements, physical footprint, capacity limits, and other factors. The configuration process also generates customized documentation and instructions.

Visual Configuration Software Features

The following are features found, in some form, in all visual configuration software.

2D or 3D — Visual configurators must render an image, whether flat or volumetric. Use of 3D has become prevalent for objects where heft and depth matter, while 2D is used in cases where the overall dimensions of the product either do not change or are not important. Some visual configurators are capable of both types of display.

CPQ integration — Since this category is the configure portion of configure-price-quote, it’s important for the configurator to be tightly integrated with the CPQ system, if not built directly into it.

Nonvisual support — While the purpose of this software is to provide visual representation of components and finished products, not everything needs its own graphic, and sometimes it’s easier to select from a list than to cycle through images.

Documentation — The configuration process records the selections and results in written form in addition to an image. This documentation may include but is not limited to a parts list, an invoice, specifications (fuel, power, dimensions, capacity, etc.), assembly, and usage instructions.

Saved versions — The visual configuration tool may have preset designs and may allow the user to work on concurrent variants like an A/B test. The ability to save a particular configuration and continue working, with the ability to revert to the previous version, also goes here.