Avalara Pricing Overview

Avalara Pricing Key Insights

Last updated on Jul 28, 2026


Avalara offers 3 pricing editions, starting at $69. Avalara pricing tiers are designed to support different usage levels and team sizes. Avalara does not offer a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Avalara pricing table below to figure out the best fit for your needs.


Core Compliance + SST Services — $69 / 1 State Per Month
Core Compliance — $79 / 1 State Per Month
Custom — Contact Us / Per Year
Rated 4.1 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Avalara Pricing FAQs

Generated using AI
Is Avalara free, or does it offer a free trial?

No. According to G2 data, Avalara does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

How much does Avalara cost in 2026?

According to G2 data, Avalara pricing in 2026 starts at $69.00 and can reach $79.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Avalara, Inc.'s official pricing page for the most current details.

Who is Avalara pricing best suited for?

Based on G2 reviewer demographics and sentiment, Avalara's pricing is best suited for mid-market companies with 51-1,000 employees operating across multiple US tax jurisdictions, particularly in manufacturing, retail, computer software, accounting, and information technology. These reviewers most consistently report strong ROI through time savings and compliance confidence. Enterprise users in financial services and accounting also find Avalara cost-effective at scale. G2 reviewers from small businesses frequently cite Avalara as too expensive relative to their transaction volume and compliance needs, especially those with limited multi-state exposure. Businesses heavily reliant on NetSuite, Salesforce, or Shopify integrations and needing automated return filing derive the clearest value from Avalara's pricing model.

What are the key differences between the free and paid versions of Avalara?

Avalara does not offer a traditional free tier, though G2 reviewers note access to free general sales tax rate downloads as a no-cost entry point. Beyond that, Avalara operates on custom-quoted paid plans covering automated tax calculations, multi-state return filing, exemption certificate management, nexus tracking, and ERP integrations with platforms like NetSuite, Shopify, Salesforce, and QuickBooks. G2 reviewers flag that key features such as exemption certificate storage, development environment access, amended filings, and premium support are gated behind additional fees or higher-cost add-ons. Enterprise support packages reportedly reach $15,000 annually. Avalara's paid plans are subscription-based with transaction-volume pricing that scales costs as usage grows.

Is Avalara considered good value for its pricing?

Value perception for Avalara's pricing is sharply divided across G2 reviewers. High-rating users in mid-market and enterprise segments consistently describe Avalara as worth the cost, citing 20-30 hours saved monthly, audit risk reduction, and automated multi-state compliance. However, cost complaints are among the most frequently cited cons across all segments, making them a strong signal. G2 reviewers repeatedly flag opaque pricing, unexpected tier upgrades, automatic billing, and annual price hikes as serious concerns. Small businesses in particular find Avalara's pricing prohibitive. Some G2 reviewers mention switching to or recommend Vertex and TaxJar as lower-cost alternatives. Overall, Avalara delivers strong value for mid-market and enterprise users but is a difficult investment for smaller operations.

Avalara Pricing Reviews

(2)
KK
Kaya K.
Enrolled Agents
Small-Business (50 or fewer emp.)
"Effortless Sales Tax Management with Avalara"
5/5
What do you like best about Avalara?

I love that Avalara is easy to set up and let run on its own, without needing constant monitoring, plus it notifies me of any issues. It also provides report status updates to keep everything on track. The automated notifications and having a dedicated guide for setup make it truly effective, eliminating problems from the start. I enjoy using Avalara with Xero, which is great for small to medium-sized businesses. Avalara simplifies the process of managing sales tax across different regions, making sure everything is in compliance, from GST in Australia or the UK to VAT in the EU. Everything is properly registered, in compliance, and filings are done on time, ensuring peace of mind. Avalara has grown into a better and easier system, making it straightforward for my small business staff to learn and utilize it effectively, which is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Avalara?

I think the only thing that I've found in working with ecommerce businesses is there is sometimes a glitch between the sales/ecommerce platform which may not be Avalara's fault, mind you. When utilizing Amazon and Shopify, sometimes there are connection issues that you do have to monitor or make sure stay established. And that again is probably because of the marketplace provider has either done an update thus causing the connection to disconnect. However, from my experience, it does need some improvement with additional support in some countries because being able to register on your own for smaller third world countries is a little bit tricky. And being able to have that extra guidance or direction to make sure it's done properly. I personally speak only three languages. And if I don't understand the language I'm definitely not gonna understand the complicated structure of those applications. Review collected by and hosted on G2.com.

Response from Celina Romera of Avalara

Hi Kaya, thanks for taking the time to share your experience. We’re glad to hear Avalara has been a reliable partner across your ecommerce and accounting tools. We appreciate your thoughtful feedback and are happy to be part of your workflow.

Brian T.
BT
Brian T.
Owner
Small-Business (50 or fewer emp.)
"The worst SaaS experience"
0/5
What do you like best about Avalara?

Avalara filed some of our taxes correctly but missed several filings. They did nothing to help the situation. There was a bug with the shopify connector (their product) and we were stuck with the late fees. We made the decision to cancel due to their increasing fees, poor customer service, dated user experience and faulty product. In February,

when I canceled our contract with Avalara, they ignored me and continued to bill our account. They even withdrew ACH funds ($15,913.79) on April 14th. The most recent withdrawal is not confirmed to be paid to the states for our taxes. It appears they have kept the money. They have been unresponsive via email since February 20th (it's April 23rd today). Review collected by and hosted on G2.com.

What do you dislike about Avalara?

Their communication is incredibly poor. I requested an update to our contract and they neglected to send it to me. I canceled our service and they continued to bill me. I've resorted to charging back with Amex (won) and now reversing an ACH with our bank. Avalara doesn't give you access to remove your ACH payment info, avoid them completely. Review collected by and hosted on G2.com.

Response from Celina Romera of Avalara

Brian, thank you for taking the time to share your experience, it’s not the type we aim to deliver. We’re sorry for the frustration and concerns you’ve described, and we want to help make this right. We’ve escalated this internally and you should be contacted by our team soon.

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