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# Avalara vs Vertex Comparison - What are their main differences?

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Pricing

**Avalara**
Free Trial

**$69.00** 1 State Per Month · Core Compliance + SST Services

**Vertex**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Avalara**
3 monthsFaster

Based on 130 responses

**Vertex**
6 months

Based on 29 responses

Return on Investment

**Avalara**
15 months2 months sooner

Based on 115 responses

**Vertex**
17 months

Based on 28 responses

Perceived Cost

**Avalara**
$$$$$

**Vertex**
$$$$$

Average Discount

**Avalara**
7%

**Vertex**
8%1% more

**Pros & Cons**
from reviews

**Avalara**
[
Ease of Use (109)
](https://www.g2.com/products/avalara/reviews?filters%5Bsentiment_snippet%5D=1178915&qs=pros-and-cons#reviews)[
Tax Automation (84)
](https://www.g2.com/products/avalara/reviews?filters%5Bsentiment_snippet%5D=1179420&qs=pros-and-cons#reviews)[
Poor Customer Support (92)
](https://www.g2.com/products/avalara/reviews?filters%5Bsentiment_snippet%5D=1179251&qs=pros-and-cons#reviews)[
Improvement Needed (66)
](https://www.g2.com/products/avalara/reviews?filters%5Bsentiment_snippet%5D=1179390&qs=pros-and-cons#reviews)

**Vertex**
[
Ease of Use (65)
](https://www.g2.com/products/vertex-inc-vertex/reviews?filters%5Bsentiment_snippet%5D=1365039&qs=pros-and-cons#reviews)[
Customer Support (47)
](https://www.g2.com/products/vertex-inc-vertex/reviews?filters%5Bsentiment_snippet%5D=1364458&qs=pros-and-cons#reviews)[
Improvement Needed (72)
](https://www.g2.com/products/vertex-inc-vertex/reviews?filters%5Bsentiment_snippet%5D=1365052&qs=pros-and-cons#reviews)[
Complex Interface (48)
](https://www.g2.com/products/vertex-inc-vertex/reviews?filters%5Bsentiment_snippet%5D=1364513&qs=pros-and-cons#reviews)

Integrations

**Avalara**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98d35df2de4df4381557cbfee178196b/abas-erp.png "Product Avatar Image")

Abas

](https://www.g2.com/products/abas-erp/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7feddd3e1c7f667543c4b3608d2bcb9c/accounting-seed.png "Product Avatar Image")

Accounting Seed

](https://www.g2.com/products/accounting-seed/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image")

Acumatica

](https://www.g2.com/products/acumatica/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[
View all
](https://www.g2.com/products/avalara/integrations)

**Vertex**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fd9b0bfb1f3808b39549e873c236f95f/coupa-software-coupa.png "Product Avatar Image")

Coupa

](https://www.g2.com/products/coupa-software-coupa/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cffad295578940e207663002906b53f5/infor-cloudsuites-m3.jpg "Product Avatar Image")

Infor CloudSuites (M3)

](https://www.g2.com/products/infor-cloudsuites-m3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a53e3f1d29e84ae00193a07789a2e4/sap-commerce-cloud.jpg "Product Avatar Image")

SAP Commerce Cloud

](https://www.g2.com/products/sap-commerce-cloud/reviews)[
View all
](https://www.g2.com/products/vertex-inc-vertex/integrations)

Screenshots

**Avalara**
 ![Avalara screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1559796/image-_77_.png)

**Vertex**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Avalara**

8.1

8.1510

**Vertex**

8.3

8.3144

Ease of Use

**Avalara**

8.1

8.1752

**Vertex**

8.1

8.1410

Ease of Setup

**Avalara**

7.3

7.3568

**Vertex**

7.7

7.7336

Ease of Admin

**Avalara**

7.5

7.5299

**Vertex**

8.4

8.483

Quality of Support

**Avalara**

6.8

6.8508

**Vertex**

7.7

7.7141

Has the product been a good partner in doing business?

**Avalara**

7.0

7.0305

**Vertex**

8.2

8.2108

Product Direction (% positive)

**Avalara**

7.6

7.6501

**Vertex**

7.9

7.9141

**Features**
ratings from reviews

Corporate Tax

8.9

21

7.0

6

Sales Tax and VAT Compliance

8.1

356

8.7

84

Cross Border E-Commerce

6.8

17

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
48.7%

Enterprise(\> 1000 emp.)
13.0%

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
48.7%

Enterprise(\> 1000 emp.)
13.0%

Small-Business(50 or fewer emp.)
20.7%

Mid-Market(51-1000 emp.)
23.8%

Enterprise(\> 1000 emp.)
55.5%

Small-Business(50 or fewer emp.)
20.7%

Mid-Market(51-1000 emp.)
23.8%

Enterprise(\> 1000 emp.)
55.5%

**Reviewers' Industry**

[![Avalara](https://images.g2crowd.com/uploads/product/hd_favicon/1539724680/avalara.svg "Avalara")](https://www.g2.com/products/avalara/reviews)
Avalara

Computer Software
11.4%

Retail
11.1%

Accounting
10.3%

Manufacturing
9.7%

Wholesale
6.4%

Other
51.0%

[![Vertex](https://images.g2crowd.com/uploads/product/hd_favicon/433bf410bfcdb2219d4a2e8ad316d989/vertex-inc-vertex.jpg "Vertex")](https://www.g2.com/products/vertex-inc-vertex/reviews)
Vertex

Retail
17.1%

Manufacturing
10.3%

Accounting
7.7%

Information Technology and Services
4.4%

Consumer Goods
3.8%

Other
56.7%

Alternatives

**Avalara Alternatives**

 ![TaxJar](https://images.g2crowd.com/uploads/product/hd_favicon/8ad7af63514577b4ceec27b8fe42b410/taxjar.svg "TaxJar")

[
TaxJar
](/products/taxjar/reviews)

 ![Sovos](https://images.g2crowd.com/uploads/product/hd_favicon/031838797412ae9f46969ca94b3ffeac/sovos.svg "Sovos")

[
Sovos
](/products/sovos/reviews)

 ![Anrok](https://images.g2crowd.com/uploads/product/hd_favicon/4df954122daa717c8b80f9602082ef45/anrok.svg "Anrok")

[
Anrok
](/products/anrok/reviews)

 ![Webgility](https://images.g2crowd.com/uploads/product/hd_favicon/e6867640bfc72eb6fd54bfb9dcf9378f/webgility.svg "Webgility")

[
Webgility
](/products/webgility/reviews)

**Vertex Alternatives**

 ![TaxJar](https://images.g2crowd.com/uploads/product/hd_favicon/8ad7af63514577b4ceec27b8fe42b410/taxjar.svg "TaxJar")

[
TaxJar
](/products/taxjar/reviews)

 ![Sovos](https://images.g2crowd.com/uploads/product/hd_favicon/031838797412ae9f46969ca94b3ffeac/sovos.svg "Sovos")

[
Sovos
](/products/sovos/reviews)

 ![Anrok](https://images.g2crowd.com/uploads/product/hd_favicon/4df954122daa717c8b80f9602082ef45/anrok.svg "Anrok")

[
Anrok
](/products/anrok/reviews)

 ![Webgility](https://images.g2crowd.com/uploads/product/hd_favicon/e6867640bfc72eb6fd54bfb9dcf9378f/webgility.svg "Webgility")

[
Webgility
](/products/webgility/reviews)

## Avalara vs Vertex FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Avalara vs Vertex?

Vertex stands out from Avalara with higher reviewer satisfaction across ratings, support, and setup, and is favored for enterprise use.

| [Avalara](https://www.g2.com/products/avalara/reviews) | [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews) |
| --- | --- |
| 4.0/5 (826 reviews) | 4.4/5 (467 reviews) |
| Mid-Market | Enterprise |
| 7.2 | 7.7 |
| 6.8 | 7.7 |
| Ease of Use (109 all-time mentions) | Ease of Use (39 all-time mentions) |

### How do the pricing models of Avalara and Vertex compare?

Vertex is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Avalara.

- **Avalara:** In recent reviews, many cite Avalara as expensive, with 26 all-time mentions of high cost and concerns about annual price increases.
- **Vertex:** Reviewers describe Vertex as offering strong value, with positive sentiment on pricing and only occasional concerns about cost for advanced tools.
- **Switching reasons:** Recent Avalara reviewers mention switching to Vertex at the enterprise level due to dissatisfaction with Avalara's pricing and support.

### What are the best alternatives to Avalara and Vertex?

TaxJar, Sovos, and Vertex are the top alternatives to Avalara.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Avalara](https://www.g2.com/products/avalara/reviews) | 4.0/5 (826 reviews) | Mid-Market | Expensive, price increases noted | Ease of Use (109 all-time mentions) |
| [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews) | 4.4/5 (467 reviews) | Enterprise | Strong value, occasional cost concerns for advanced tools | Ease of Use (39 all-time mentions) |
| [TaxJar](https://www.g2.com/products/taxjar/reviews) | 4.7/5 (252 reviews) | Small-Business | — | Ease of Use |
| [Sovos](https://www.g2.com/products/sovos/reviews) | 4.2/5 (92 reviews) | Mid-Market | — | Compliance |

### Which Sales Tax and VAT Compliance features should I prioritize when comparing Avalara and Vertex?

Buyers should prioritize Sales Tax calculation, Ease of Use, Integration capabilities, Customer Support, and Automation when comparing Avalara and Vertex.

- **Sales Tax:** Avalara (33 all-time mentions), Vertex (13 all-time mentions)
- **Ease of Use:** Avalara (109 all-time mentions, 8.0 score), Vertex (39 all-time mentions, 8.1 score)
- **Integrations:** Avalara (39 all-time mentions), Vertex (12 all-time mentions)
- **Customer Support:** Avalara (48 all-time mentions, 6.8 score), Vertex (29 all-time mentions, 7.7 score)
- **Automation:** Avalara (44 all-time mentions), Vertex (24 all-time mentions)

### What are the pros and cons of Avalara vs Vertex?

Avalara's headline strength is ease of use, while Vertex is strongest in overall reviewer satisfaction and support.

- **Avalara strengths:** Ease of Use (109 all-time mentions), Tax Automation (84), Ease of Filing (50), Integrations (39), Time-saving (40)
- **Avalara trade-offs:** Poor Customer Support (92 all-time mentions), Improvement Needed (66), Expensive (26), Tax Issues (39)
- **Vertex strengths:** Ease of Use (39 all-time mentions), Customer Support (29), Tax Automation (24), Reliability (16), Accuracy (13), Customization (12)
- **Vertex trade-offs:** Improvement Needed (45 all-time mentions), Complex Interface (29), Difficulty (22), Poor Customer Support (22), Technical Issues (16)

### Is Avalara or Vertex better for small businesses?

Avalara is better suited for small businesses, as reflected by its mid-market and small-business reviewer base and positive sentiment on ease of use and setup.

- **Avalara:** Mid-Market is the largest segment, with recent small-business reviewers highlighting ease of use and straightforward setup for small teams.
- **Vertex:** Enterprise is the largest segment, with reviewers noting its suitability for larger organizations and more complex needs.

### Which Sales Tax and VAT Compliance platform has better integrations?

Avalara is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool coverage.

- **Avalara:** NetSuite (21 all-time mentions), Shopify (14), QuickBooks Online (6)
- **Vertex:** SAP, Ariba, and ERP integrations are cited in recent reviews, with 12 all-time mentions for integrations overall.

### How do Avalara and Vertex compare on customer support?

Vertex outperforms Avalara on Quality of Support by a material margin, with a 0.9-point higher score (7.7 vs 6.8).

- **Avalara:** Reviewers frequently cite slow response times and unresolved issues, with 92 all-time mentions of poor customer support.
- **Vertex:** Reviewers highlight knowledgeable support and prompt issue resolution, with 29 all-time mentions of strong customer support and a 7.7 support score.

### Which is easier to implement, Avalara or Vertex?

Vertex is rated higher for Ease of Setup, with a 0.5-point advantage (7.7 vs 7.2), and also leads on Ease of Admin.

- **Avalara:** Reviewers describe setup as generally straightforward, especially for small and mid-market teams, but note occasional complexity and unclear implementation steps.
- **Vertex:** Reviewers consistently report easy setup, especially for enterprise and global deployments, and praise its admin experience (8.4 score).

### Which product has better Sales Tax?

Vertex is rated higher for Sales Tax, with stronger accuracy and automation sentiment in recent reviews.

- **Avalara:** Sales Tax is the most frequently mentioned feature (33 all-time mentions), with reviewers citing automation and accuracy but also noting occasional tax issues.
- **Vertex:** Sales Tax is a core strength (13 all-time mentions), with reviewers highlighting accuracy, automation, and confidence in compliance, supported by a higher Meets Requirements score (8.3 vs 8.1).