# Avalara vs Vertex Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Avalara excels in automating the sales and use tax process, with users appreciating how it streamlines monthly SUT tasks and organizes exemption certificates effectively. This automation can significantly reduce manual workload for finance teams.
- **Users say** that Vertex stands out for its exceptional customer support, with many highlighting the prompt resolution of issues and thorough explanations provided by the support team. This level of service can be crucial for businesses that require reliable assistance during tax compliance processes.
- **Reviewers mention** that while Avalara has a solid overall satisfaction score, some users have noted challenges with setup and configuration, which can lead to a steeper learning curve for new users compared to Vertex's more intuitive onboarding experience.
- **According to verified reviews** , Vertex's reporting and filing system is praised for its user-friendliness, making it easier for users to navigate and understand their tax obligations. This feature can be particularly beneficial for companies that need to generate reports quickly and accurately.
- **G2 reviewers highlight** that Avalara's strong performance in calculations and reporting is a significant advantage, with users noting the accuracy and reliability of its tax calculations, which can help prevent costly errors in compliance.
- **Users report** that while both platforms have their strengths, Vertex's focus on enterprise-level solutions may make it a better fit for larger organizations, as evidenced by its higher percentage of enterprise reviews, whereas Avalara is more favored by mid-market companies looking for scalable solutions.



| | Avalara | Vertex | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 814 | 466 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Enterprise (56.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Avalara

Pros:
- Ease of Use (109 reviews)
- Tax Automation (84 reviews)

Cons:
- Poor Customer Support (92 reviews)
- Improvement Needed (66 reviews)

### Vertex

Pros:
- Ease of Use (65 reviews)
- Customer Support (47 reviews)

Cons:
- Improvement Needed (72 reviews)
- Complex Interface (48 reviews)

---
## Ratings Comparison
| Rating | Avalara | Vertex | 
|---|---|---|
  | **Meets Requirements** | 8.1 (488 reviews) | 8.3 (140 reviews) | 
  | **Ease of Use** | 8.0 (634 reviews) | 8.1 (362 reviews) | 
  | **Ease of Setup** | 7.2 (457 reviews) | 7.7 (292 reviews) | 
  | **Ease of Admin** | 7.6 (290 reviews) | 8.4 (80 reviews) | 
  | **Quality of Support** | 6.8 (486 reviews) | 7.7 (137 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.1 (296 reviews) | 8.2 (105 reviews) | 
  | **Product Direction (% positive)** | 7.6 (484 reviews) | 7.9 (138 reviews) | 

---
## Pricing

### Avalara

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Vertex

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Cross Border E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 6.8/10 | 17 |
| **Vertex** | N/A | N/A |

#### Global Shipping

| Feature | Avalara | Vertex | 
|---|---|---|
| **Integration** | 8.0 (16 reviews) | Not enough data | 
| **Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Labels** | 6.7 (16 reviews) | Not enough data | 
| **Returns** | 7.1 (16 reviews) | Not enough data | 

#### Payments and Pricing

| Feature | Avalara | Vertex | 
|---|---|---|
| **Global Tax** | 6.9 (15 reviews) | Not enough data | 
| **Currency** | 6.6 (16 reviews) | Not enough data | 
| **Payment Methods** | 7.2 (17 reviews) | Not enough data | 
| **Cost** | 6.7 (16 reviews) | Not enough data | 
| **Pricing** | 6.2 (17 reviews) | Not enough data | 

#### Global ecommerce management

| Feature | Avalara | Vertex | 
|---|---|---|
| **Compliance** | 7.3 (16 reviews) | Not enough data | 
| **Delivery Tracking** | 7.0 (15 reviews) | Not enough data | 
| **Risk** | 7.3 (16 reviews) | Not enough data | 
| **Documents** | 7.1 (15 reviews) | Not enough data | 

#### Portals

| Feature | Avalara | Vertex | 
|---|---|---|
| **Marketplaces** | 7.0 (14 reviews) | Not enough data | 
| **Branding** | 6.3 (14 reviews) | Not enough data | 
| **Omnichannel** | Feature Not Available | Not enough data | 

### Sales Tax and VAT Compliance

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 7.2/10 | 238 |
| **Vertex** | 8.0/10 | 40 |

#### Tracking

| Feature | Avalara | Vertex | 
|---|---|---|
| **Sales Tax** | 8.3 (211 reviews) | 8.9 (36 reviews) | 
| **VAT** | 6.5 (139 reviews) | 8.2 (22 reviews) | 
| **GST** | 6.8 (138 reviews) | 7.7 (20 reviews) | 
| **Exemptions** | 7.7 (176 reviews) | 8.3 (27 reviews) | 
| **Adjustments** | 7.3 (159 reviews) | 7.7 (22 reviews) | 
| **Localization** | 7.6 (161 reviews) | 7.9 (23 reviews) | 

#### Integrations

| Feature | Avalara | Vertex | 
|---|---|---|
| **Integrations** | 7.1 (189 reviews) | 7.9 (30 reviews) | 

#### Remittance

| Feature | Avalara | Vertex | 
|---|---|---|
| **Returns** | 7.8 (187 reviews) | 8.9 (29 reviews) | 
| **Notifications** | 7.1 (165 reviews) | 8.2 (27 reviews) | 
| **Global/Cross Borders** | 6.2 (140 reviews) | 7.4 (19 reviews) | 
| **Analytics** | 7.1 (155 reviews) | 7.3 (21 reviews) | 

#### Agentic AI - Sales Tax and VAT Compliance

| Feature | Avalara | Vertex | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (33 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (29 reviews) | Not enough data | 

### Corporate Tax

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 8.9/10 | 19 |
| **Vertex** | 7.0/10 | 6 |

#### Tax Planning

| Feature | Avalara | Vertex | 
|---|---|---|
| **Strategies** | 8.7 (15 reviews) | 6.3 (5 reviews) | 
| **Exemptions** | 8.8 (16 reviews) | 5.7 (5 reviews) | 
| **Credits** | 9.0 (15 reviews) | 6.7 (5 reviews) | 
| **Estimations** | 8.9 (15 reviews) | 7.5 (6 reviews) | 

#### Tax Filing

| Feature | Avalara | Vertex | 
|---|---|---|
| **Calculations** | 9.2 (16 reviews) | 7.2 (6 reviews) | 
| **Rules & Regulations** | 8.9 (16 reviews) | 7.0 (5 reviews) | 
| **Reporting** | 9.1 (18 reviews) | 7.8 (6 reviews) | 

#### Workflows

| Feature | Avalara | Vertex | 
|---|---|---|
| **Integrations** | 8.8 (18 reviews) | 7.5 (6 reviews) | 
| **Importing** | 9.0 (15 reviews) | 7.3 (5 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Vertex** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Avalara | Vertex | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance), [SAP Store Software](https://www.g2.com/categories/sap-store), [Corporate Tax Software](https://www.g2.com/categories/corporate-tax)

**Unique to Avalara (1):** [Cross Border E-Commerce  Software](https://www.g2.com/categories/cross-border-e-commerce)



---
## Reviewer Demographics

### By Company Size

| Segment | Avalara | Vertex | 
|---|---|---|
| **Small-Business** | 37.7% | 19.3% | 
| **Mid-Market** | 50.1% | 24.3% | 
| **Enterprise** | 12.2% | 56.4% | 

### By Industry

#### Avalara

- **Computer Software:** 12.0%
- **Retail:** 11.7%
- **Accounting:** 9.3%
- **Manufacturing:** 8.7%
- **Wholesale:** 6.1%
- **Information Technology and Services:** 4.5%
- **Consumer Goods:** 3.9%
- **Construction:** 3.5%
- **Non-Profit Organization Management:** 2.3%
- **Telecommunications:** 2.0%
- **Other:** 36.1%

#### Vertex

- **Retail:** 15.4%
- **Manufacturing:** 9.9%
- **Accounting:** 7.9%
- **Information Technology and Services:** 4.8%
- **Financial Services:** 4.6%
- **Computer Software:** 4.0%
- **Consumer Goods:** 3.7%
- **Hospital & Health Care:** 3.5%
- **Oil & Energy:** 3.3%
- **Wholesale:** 3.1%
- **Other:** 39.6%

---
## Alternatives

### Alternatives to Avalara

- [TaxJar](https://www.g2.com/products/taxjar/reviews) — 4.7/5 stars (250 reviews)
- [Sovos](https://www.g2.com/products/sovos/reviews) — 4.2/5 stars (88 reviews)
- [Anrok](https://www.g2.com/products/anrok/reviews) — 4.4/5 stars (287 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (375 reviews)
- [TurboTax Business](https://www.g2.com/products/turbotax-business/reviews) — 4.4/5 stars (94 reviews)
- [TaxCloud](https://www.g2.com/products/taxcloud/reviews) — 4.3/5 stars (33 reviews)
- [ONESOURCE](https://www.g2.com/products/thomson-reuters-onesource/reviews) — 3.8/5 stars (29 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (236 reviews)
- [CCH® SureTax® Platform](https://www.g2.com/products/cch-suretax-platform/reviews) — 3.1/5 stars (12 reviews)
- [Intuit ProConnect Tax](https://www.g2.com/products/intuit-proconnect-tax/reviews) — 4.4/5 stars (277 reviews)

### Alternatives to Vertex

- [TaxJar](https://www.g2.com/products/taxjar/reviews) — 4.7/5 stars (250 reviews)
- [Sovos](https://www.g2.com/products/sovos/reviews) — 4.2/5 stars (88 reviews)
- [ONESOURCE](https://www.g2.com/products/thomson-reuters-onesource/reviews) — 3.8/5 stars (29 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (375 reviews)
- [Anrok](https://www.g2.com/products/anrok/reviews) — 4.4/5 stars (287 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (236 reviews)
- [Intuit ProConnect Tax](https://www.g2.com/products/intuit-proconnect-tax/reviews) — 4.4/5 stars (277 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [CCH® SureTax® Platform](https://www.g2.com/products/cch-suretax-platform/reviews) — 3.1/5 stars (12 reviews)
- [CCH ProSystem fx Tax](https://www.g2.com/products/cch-prosystem-fx-tax/reviews) — 4.1/5 stars (133 reviews)

---
## Top Discussions

### Avalara

- Title: [How much does avalara cost?](https://www.g2.com/discussions/how-much-does-avalara-cost) — 2 comments *(includes official response)*
  > **Top comment:** "Pricing varies depending on what’s right for your business. Many Avalara products use volume-based pricing models designed to scale with your business."
- Title: [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Jeanette, if you're experiencing issues, we'd like to know and work to assist. You may contact Avalara Support (https://help.avalara.com/Contact_Avalara)..."
- Title: [Can I refile a return that was filed in an SST state without Avalara's assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Avalara must assist with any SST-Simplified Electronic Returns. If the form name includes "SER", it's a simplified electronic return, and Avalara must file..."
- Title: [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Since many states include exempt transactions in their economic nexus thresholds, businesses that only make exempt sales into other states can establish..."
- Title: [I didn’t know I was supposed to register — do I need to worry about past sales?](https://www.g2.com/discussions/i-didn-t-know-i-was-supposed-to-register-do-i-need-to-worry-about-past-sales) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It depends on the amount of sales you had and in which states. Do you owe more than $10,000 in taxes? A state probably isn’t going to just let that go, and..."

### Vertex

- Title: [How often is O Series enhanced?](https://www.g2.com/discussions/how-often-is-o-series-enhanced) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Version 8.0 is the latest O Series release which became available in March 2017. Functionality is enhanced as part of major releases (like 8.0) and service..."
- Title: [Can O Series complete Returns?](https://www.g2.com/discussions/can-o-series-complete-returns) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "While O Series can generate reports that support the filing of Returns it provides specific functionality that supports the exporting of transaction detail..."
- Title: [When are O Series data updates made available?](https://www.g2.com/discussions/when-are-o-series-data-updates-made-available) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Vertex provides monthly updates to rates, rules, and jurisdictional information. For an On-Premise deployment, the updates are published onto the online..."
- Title: [How many clients are on O Series?](https://www.g2.com/discussions/how-many-clients-are-on-o-series) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Over 1,500 licenses of O Series have been sold to date encompassing U.S. sales and use tax, VAT, retail, leasing and hospitality solutions. These licenses..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/avalara-vs-vertex-inc-vertex)