AB Tasty Features
Variation Testing (6)
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 25 AB Tasty reviews.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor. 22 reviewers of AB Tasty have provided feedback on this feature.
Conversion Goal
Able to set any user action as the conversion goal of the test. 24 reviewers of AB Tasty have provided feedback on this feature.
Percentage of Traffic
As reported in 23 AB Tasty reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level
As reported in 23 AB Tasty reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Based on 20 AB Tasty reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Reporting (2)
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 24 reviewers of AB Tasty have provided feedback on this feature.
Reports and Dashboards
Access pre-built and custom reports and dashboards. This feature was mentioned in 24 AB Tasty reviews.
Personalization (10)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. 20 reviewers of AB Tasty have provided feedback on this feature.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 20 AB Tasty reviews.
Data Segmentation
As reported in 20 AB Tasty reviews. Segment data by various user demographics to find deeper trends within specific user groups.
Recommendation
Based on 143 AB Tasty reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content
Based on 147 AB Tasty reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 124 AB Tasty reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Personalization Engine
Based on 120 AB Tasty reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Based on 115 AB Tasty reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
Based on 161 AB Tasty reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 133 AB Tasty reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Administration (4)
API / Integrations
As reported in 19 AB Tasty reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 22 AB Tasty reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 22 AB Tasty reviews.
User, Role, and Access Management
As reported in 22 AB Tasty reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Visitor Behavior (3)
Monitoring
Based on 161 AB Tasty reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting
Based on 171 AB Tasty reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling
Based on 145 AB Tasty reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Based on 149 AB Tasty reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 166 AB Tasty reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 165 AB Tasty reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Multichannel (3)
Web
Based on 148 AB Tasty reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Email
As reported in 96 AB Tasty reviews. Define customized email templates which are sent automatically
Mobile
Based on 137 AB Tasty reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (2)
Geofencing
Content triggered by customer's given geolocation.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Administration (4)
Marketing Campaigns
Based on 120 AB Tasty reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Based on 140 AB Tasty reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data
Based on 126 AB Tasty reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
Based on 132 AB Tasty reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Management (3)
Flag Management
Grants users a centralized dashboard for organized feature flag management. This feature was mentioned in 31 AB Tasty reviews.
Rollout & Rollback Control
Based on 24 AB Tasty reviews. Grants users granular control over feature rollouts and rollbacks.
Monitoring
Allows users to track the status of deployed features and application performance via automated alerts. 30 reviewers of AB Tasty have provided feedback on this feature.
Functionality (3)
Multi-Environment Control
Empowers users to smoothly deploy features in a variety of environments. 27 reviewers of AB Tasty have provided feedback on this feature.
Feature Testing
As reported in 33 AB Tasty reviews. Allows teams to test features in production for select target groups without deploying.
Low-Code Interface
Presents users with a low-code interface to build and maintain feature management systems. This feature was mentioned in 28 AB Tasty reviews.
Analytics (2)
Reporting and Analytics
Based on 249 AB Tasty reviews. Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most. 190 reviewers of AB Tasty have provided feedback on this feature.
Experimental Design (3)
Multivariate testing capacities
Based on 234 AB Tasty reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. 217 reviewers of AB Tasty have provided feedback on this feature.
Mobile Testing
As reported in 234 AB Tasty reviews. Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. 233 reviewers of AB Tasty have provided feedback on this feature.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. This feature was mentioned in 182 AB Tasty reviews.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code. This feature was mentioned in 230 AB Tasty reviews.
Usability - Emotion AI (4)
Multi-Modal Support
Supports emotion recognition across multiple modalities like text, voice, and video.
Setup Simplicity
Simplifies the setup process with clear instructions and minimal technical effort.
Platform Integration
Integrates seamlessly with existing analytics platforms, cloud environments, or on-premises systems.
User Interface Design
Provides an intuitive interface for configuring and monitoring emotion AI functionalities.
Performance Optimization - Emotion AI (3)
Data Privacy
Adheres to data privacy regulations, ensuring secure handling of sensitive user data.
Scalability
Supports scalable operations to handle large datasets or user bases efficiently.
Real-Time Processing
Delivers real-time emotion analysis across facial, vocal, and multimodal inputs, ensuring immediate feedback for high-speed applications.
Security & Compliance - Emotion AI (3)
Emotion Granularity
Detects a wide range of emotions with fine-grained classification, such as subtle variations in tone.
Ethical AI Compliance
Complies with ethical AI standards to ensure unbiased and responsible emotion detection.
Encryption Support
Ensures end-to-end encryption for secure data transmission and storage.
Advanced Features - Emotion AI (3)
Integration APIs
Offers APIs for seamless integration with other systems or applications.
Adaptive Emotion Responses
Dynamically adapts to the detected emotions to personalize responses in real-time.
Multi-Language Support
Recognizes emotions across multiple languages and cultural contexts.
Detection Features - Emotion AI (3)
Voice Emotion Analysis
Identifies emotional states through vocal cues such as tone, pitch, volume, and speech patterns.
Facial Expression Recognition
Detects and analyzes emotions through facial expressions, including microexpressions and dynamics.
Emotion Detection in Low-Quality Inputs
Maintains detection accuracy even with low-resolution video, noisy audio, or suboptimal environments.
Agentic AI - Emotion AI (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Based on 85 AB Tasty reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 80 AB Tasty reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 82 AB Tasty reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 81 AB Tasty reviews.
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
As reported in 33 AB Tasty reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 32 AB Tasty reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 32 reviewers of AB Tasty have provided feedback on this feature.
Natural Language Interaction
As reported in 32 AB Tasty reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 31 AB Tasty reviews.
Decision Making
Makes informed choices based on available data and objectives 32 reviewers of AB Tasty have provided feedback on this feature.
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
As reported in 50 AB Tasty reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 49 AB Tasty reviews.





