AB Tasty Pricing Overview

AB Tasty has been the best thing our team has invested in this year. If not for the tool itself, then for the support. I initially had apprehensions- I am used to testing tools but we aren't an e-commerce heavy platform, and as a charity we don't move at the same rate as other companies, but I was quickly delighted by the platform and felt that its showcasing completely matched its real-life capabilities. After the RSPB moved platforms we were left with a difficult to use decoupled CMS. While we were trying to optimise the website the devs were too busy trying to fix the core features, so we needed something that could help us test without an incredibly long backlog, and thats where AB Tasty came in. We are now able to use the live editor to test small and large design changes and showcase their results to the larger organisation, something I didn't find easy on any other testing platforms. We are also able to use the amazing component preset, such as the various email sign up modals, and test which ones are effective. This is great because we have minimal dev resource and our UX team doesn't have the time to create something like this from scratch. Its also added an unexpected fulfilling aspect to my job where I have been able to make changes on a stagnant website for the first time in years, and giving people small but effective changes and features they have wanted for a long time, without demanding any more resource.

While the tool is a USP in itself I would say I have been most impressed with the people and the way AB Tasty is run. I love that there are frequent in-person gatherings, and after attending the Experience Next conference yesterday I was left impressed and also inspired about what tests we could try next, especially after watching the Merkle presentation and thinking about how AI can help the RSPB. The staff were so welcoming and friendly, and the whole thing organised to a T. Conferences can often be draining but Experience Next was organised with a great balance of talks, networking and also fun, so I left after having really enjoyed myself. I also think the way our account managers Jordan and Raj have structured our time with AB Tasty to be really effective, but also thoughtful to how the RSPB works. Our team recently got restructured and we felt there was a lot of understanding and patience on AB Tasty's part while we dealt with the staff shortage, and while we were waiting for things to move forward Jordan and Raj made an effort to fill our meeting times with something that was helpful to us, for example often just letting us ask basic questions while we were still getting to know the software and giving us a demonstration on how it works, how we could solve a problem etc. So while we could have been stuck in limbo, the support from the staff has helped us feel like we are still moving along Review collected by and hosted on G2.com.

When we first got AB Tasty we found the refreshing of the live editor a little confusing- it appeared showing what looked like the regular site and with no editor panels, then after a few seconds it refreshes itself with the panels. We thought on numerous occasions that the editor simply just didnt work- however this is a small issue and we got used to it quickly. Nothing that chatting with our account managers didn't solve

Sometimes I would like to use an AB Tasty component e.g a banner and edit it, it would be great if I could somehow remove the classes and presets so I can look at the pure CSS and HTML, although this could be possible and I just don't know how. Review collected by and hosted on G2.com.

Lately, the responsiveness of our account manager has noticeably improved. Whenever we’ve had questions or needed assistance with setting up tests, their email replies have been quick and helpful. I’ve spent a fair amount of time on the platform and have been able to set up some tests successfully, but others have been more challenging and required additional support. Review collected by and hosted on G2.com.

The onboarding process left room for improvement. It didn’t feel like the most seamless start, and we would have benefited from more hands-on guidance in those early stages to build confidence with the platform. Even now, we are still learning our way around, and the level of support hasn’t quite met expectations. We’ve also encountered several bugs during our tests, which has made the overall experience less positive so far. That said, we remain hopeful that once these issues are resolved, we’ll be able to take full advantage of the platform’s wider range of features. Review collected by and hosted on G2.com.