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AB Tasty Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

AB Tasty Reviews (422)

View 1 Video Reviews
Reviews

AB Tasty Reviews (422)

View 1 Video Reviews
4.4
422 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and responsive support of AB Tasty, highlighting how the intuitive interface allows both technical and non-technical teams to quickly set up and manage A/B tests. Many appreciate the platform's ability to provide valuable insights for data-driven decisions, although some note that the visual editor can be slow at times.

Pros & Cons

Generated from real user reviews
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Ben A.
BA
Ben A.
E-commerce Product Lead
Mid-Market (51-1000 emp.)
"Great Testing Tool!"
3.5/5
What do you like best about AB Tasty?

The two things I value most about AB Tasty are;

1. Intuitive interface

2. Support in coming up with testing ideas Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

As with all AB Testing tools, there are limitations as to how much you can manipulate the Front End of a website using only Javascript. We tried the server side tool with limited success Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Verified User in Cosmetics
Enterprise (> 1000 emp.)
"Super A/B testing tool with effective support"
4/5
What do you like best about AB Tasty?

accompanying CSM on the idea + technical part

super good A/B testing tool with many variants

rather quick implementation Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

find oneself among the different types of campaigns

certain tests that require refreshing the test multiple times

A/B testing on mobile is not easy: must reconnect each time, does not return to the test page, so forced to redo the entire journey Review collected by and hosted on G2.com.

AM
Ana M.
Head of Sector Marketing Operations
Mid-Market (51-1000 emp.)
"Amazing product with incredible capabilities"
4.5/5
What do you like best about AB Tasty?

How easy it is to make changes to the website for testing variables without any web development knowledge. Additionally, I love how well connected it is to platforms such as Google Analytics or Hotjar to get additional insights from the tests. Very user friendly and intuitive as well! Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Difficulty connecting ecommerce/transactional tracking into some of products. Lack of visibility sometimes. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"ABtasty is an essential tool when you are a UX UI designer"
5/5
What do you like best about AB Tasty?

The availability of people when needed, the ease of use of the software, and also the frequent updates, which allow users to be autonomous in testing and other tasks. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The frequent bugs that one does not see in the recipe Review collected by and hosted on G2.com.

MC
Mathilde C.
Web Animation Project Manager
Small-Business (50 or fewer emp.)
"A Great Balance Between Innovation and Support"
5/5
What do you like best about AB Tasty?

the freedom of action, the CSM’s responsiveness, and the innovation. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

What I like less is the difficulty sometimes in setting up certain tests. Review collected by and hosted on G2.com.

MT
Marion T.
CRO
Small-Business (50 or fewer emp.)
"Easy to use and accessible!"
4/5
What do you like best about AB Tasty?

What I prefer is the ease of use and the readability of the results. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I find that the widgets are too focused on e-commerce; there should be things adapted for lead generation. Review collected by and hosted on G2.com.

Hugo S.
HS
Hugo S.
Web Project Manager
Enterprise (> 1000 emp.)
"Best tool to create AB test 🚀"
5/5
What do you like best about AB Tasty?

UI/UX

Quick to learn.

Easy to lauch AB tests.

Monthly updates and new features provided.

A lot of features available without any coding skills. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Sometimes diffculties to identify the best version.

Lack of datas for some small tests.

Q/A bugs when using url parameter. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Complete and Easy-to-use Tool, very good human support"
4.5/5
What do you like best about AB Tasty?

This tool stands out for its great completeness and ease of use. Additionally, the support team is particularly efficient and provides regular, always relevant follow-up. Implementation in 5 minutes via a simple tag. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

The visual design tool can sometimes be a bit slow when using custom widgets or bespoke JS code. However, for all other modifications, I haven't noticed any slowness. Review collected by and hosted on G2.com.

Mariza B.
MB
Mariza B.
Conversion Specialist
Mid-Market (51-1000 emp.)
"Being a conversion specialist wouldn't be the same without AB Tasty"
5/5
What do you like best about AB Tasty?

- community to find inspiration (events, webinars, success stories, etc),

- customer support is always available,

- AI tools for ideation and test creation

- easy to use. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Mainly QA or editor bugs which make me lose time when implementing tests. Review collected by and hosted on G2.com.

Giovanna R.
GR
Giovanna R.
UX & CRO Manager
Enterprise (> 1000 emp.)
"UX & CRO Manager"
4.5/5
What do you like best about AB Tasty?

The AB Tasty platform is intuitive and evolves continuously, thanks to a company culture that values and acts on user feedback. It’s a genuine partnership; they don't just provide a tool, they provide a solution that improves with each new iteration. This collaborative spirit extends to their client management teams and support teams, who are always receptive to our needs and proactive in helping us meet our business objectives. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

Refresh tags can take some time to update. Review collected by and hosted on G2.com.

Questions about AB Tasty? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Joe H.
JH
Joe Hallissey
•
Last activity over 4 years ago

What are some examples of how you have used the personalization features?

GU
Guest User

What is AB Tasty used for?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

Average Discount

10%

AB Tasty Comparisons
AB Tasty Features
A/B Testing
Monitoring
Targeting
Library
Customization
Optimization
Web