--- title: AB Tasty Reviews meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 414 reviews by the users' company size, role or industry to find out how AB Tasty works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 414 scale: '5' date_modified: '2026-08-05' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # AB Tasty Reviews **Vendor:** VWO AB Tasty **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.4/5.0 **Total Reviews:** 414 ## About AB Tasty At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com ## AB Tasty Pros & Cons **What users like:** - Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews) - Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews) - Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews) - Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews) - Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews) - Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews) - Experimentation (34 reviews) - Features (29 reviews) - Analytics (27 reviews) - Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews) **What users dislike:** - Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews) - Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews) - Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews) - Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews) - Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews) - Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews) - Steep Learning Curve (15 reviews) - Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews) - Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews) - Editing Issues (14 reviews) ## AB Tasty Reviews ### 1. Wonderful AB Tasty **Rating:** 4.5/5.0 stars **Reviewed by:** Sabrina I. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about AB Tasty?** AB Tasty have a wide variety of self-service widgets that we can use. The AB Tasty support staff on the chat function are super helpful and always try find a solution for me. The experiences are always of a high quality and look premium. AB Tasty is constantly developing new experiences with the Clarins global team. It is easy to duplicate campaigns from one country to another. **What do you dislike about AB Tasty?** I sometimes find Trello a bit tricky to brief new campaigns on. I would prefer more follow ups from our AB Tasty account manager and I would like AB Tasty to come to us with some proposals if we have left over man-days that we haven't used yet. The period of the feesability study for a new campaign brief can sometimes take a long time. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is helping to implement retention campaigns and personalization campaigns for us so that we can improve the performance of the website and increase revenue. We also use AB Tasty to hide/fix mistakes on the website temporarily. ### 2. AB Tasty, an indispensable tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about AB Tasty?** Very efficient and easy-to-use tool. The support team is great: available, quick. Thanks to AB Tasty, we have learned a lot about our users' behavior and we are moving forward more confidently in our projects. **What do you dislike about AB Tasty?** To truly take advantage of the tool, you must resort to JS, which requires a bit of technical knowledge. **What problems is AB Tasty solving and how is that benefiting you?** Optimization of account creation ### 3. Strong platform for extensive testing your great ideas **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about AB Tasty?** Easy to use - especially with the onsite HTML tool. It was very easy to implement on our website and instore solutions **What do you dislike about AB Tasty?** Too much modular approach bringing additional cost if you want more features **What problems is AB Tasty solving and how is that benefiting you?** Test & Learn approach on all our development initiatives ### 4. Very happy with AB Tasty! **Rating:** 5.0/5.0 stars **Reviewed by:** Joanna H. | CRO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about AB Tasty?** Multiple things... The customer support Ease of use Number of features Ease of implementation **What do you dislike about AB Tasty?** Only thing to be improved is to show days live as well as days since its started being built **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is benefitting the wider business by allowing the company to test UX/UI and additional features. It is also showing the wider business the value to data driven decisions. ### 5. Very good AB testing management tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about AB Tasty?** The possibility of having a graphical editor to configure the test or to do it manually at the level of styles and scripts. The overall simplicity of use. Customer support in case of problems. **What do you dislike about AB Tasty?** The preview/testing of tests in mobile version. **What problems is AB Tasty solving and how is that benefiting you?** The conversion on our pages. ### 6. An essential tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AB Tasty?** We have been using AB Tasty for several years, and what surprises the teams using it for the first time is its ease of use. The tool is intuitive and pleasant to use, the WYSIWYG editor module allows for setting up simple and quick tests without the need for coding. The Support and CSM team are very responsive in case of bugs or questions regarding a test or its report. **What do you dislike about AB Tasty?** Nothing to report regarding this part. The tool evolves and is regularly enriched, being accustomed to the platform for several years, some developments may have initially disrupted my habits, but these changes are not concerning. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test our hypotheses and de-risk our solutions to ensure that the imagined optimization effectively addresses the user's pain with quantitative KPIs. ### 7. Intuitive tool that perfectly meets the need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about AB Tasty?** The AB Tasty tool is intuitive, easy to use, and perfectly meets the need (rich in functionality) **What do you dislike about AB Tasty?** Some browser incompatibilities **What problems is AB Tasty solving and how is that benefiting you?** Allows you to customize any element of my website very easily and instantly, and allows you to test the elements before developing them. ### 8. A useful tool with reactive team **Rating:** 4.5/5.0 stars **Reviewed by:** KEVIN H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about AB Tasty?** AB tasty is a solution that has a large range of applications, more than AB tests, there are many different ways to use it and they have new features that comes regularly. Their team is also very active and listening to feedbacks **What do you dislike about AB Tasty?** The solution is not optimized for being shared by many users in the same place. They don't really have this "collaborative" dimension. But good part is : they are working on it **What problems is AB Tasty solving and how is that benefiting you?** Ab Tasty solves our different needs in terms of promotional content, hiding bugs and/or mistakes and obviously our ab test needs ### 9. Complete tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about AB Tasty?** The possibility of being able to perform tests without code. The support is a real plus. **What do you dislike about AB Tasty?** The need to master programming languages in order to better pass the tests **What problems is AB Tasty solving and how is that benefiting you?** For now, none, as it is still being integrated at the goal tracking level. ### 10. The CRO is underway! **Rating:** 5.0/5.0 stars **Reviewed by:** Baptiste B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about AB Tasty?** Our recently started collaboration, AB Tasty has allowed me to discover and understand the importance of CRO within an organization like ours. The initial advice, client use cases, and training we have received are motivating. The platform offers a very wide range of possibilities to test, modify, personalize our site, and measure the produced impacts. Our CSM is available and attentive to advise us, and I hope he will inspire us to make this collaboration a success. It's a beginning, we have just set a recurrence of monthly meetings. The future will tell us if our choices will have been worthwhile. **What do you dislike about AB Tasty?** Everything is going well given the start of our collaboration. **What problems is AB Tasty solving and how is that benefiting you?** If complex development is unfeasible in the short term, AB Tasty allows us to patch our site in the meantime. ### 11. A beautiful A/B testing and personalization solution, powerful and easy to access **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about AB Tasty?** Ease of implementation and use Possibility of A/B testing and customization Good support Responsive customer support **What do you dislike about AB Tasty?** However, it quickly requires custom developments for the most complex tests. Recipe sometimes time-consuming. **What problems is AB Tasty solving and how is that benefiting you?** Optimize conversion rates ### 12. Practical and intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about AB Tasty?** Ergonomic interface, continuous innovation of the solution, quick assistance **What do you dislike about AB Tasty?** Difficulty exporting data on large volumes of processing **What problems is AB Tasty solving and how is that benefiting you?** Complete AB solution, rapid implementation of test campaigns as well as fixes when the internal development of this new feature may take longer. ### 13. Very beautiful A/B tasty experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about AB Tasty?** The multiple features, the constant new updates on the tool, the very responsive support from the AMs ;) **What do you dislike about AB Tasty?** Some bugs on the platform and the extension from time to time. **What problems is AB Tasty solving and how is that benefiting you?** Optimization of the user journey for our clients & future Residents ### 14. Great support, great product, great results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about AB Tasty?** I love the support team. They help us with so much. The professional services are also great to use and helps relieve work from my engineering team. There are so many things outside of testing that we use the platform for. Personalization and patches are great for quick fixes. **What do you dislike about AB Tasty?** Modals and pop-ups can be hard to change in the Wiziwig editor. **What problems is AB Tasty solving and how is that benefiting you?** Helping us with quick personalizations or patches. They also help with our product roadmap, allowing us to test and learn. ### 15. The best AB testing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Sapphire S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about AB Tasty?** We have a great customer sucess manager who always provides us with great new tests to try out, learnings from other partners and helps us understand certain behviours seen through the ab tests we run. The tool is easy to use. The process to develop tests is very easy and smooth. **What do you dislike about AB Tasty?** The global performance dashboard is our least favourite thing about the platform. However everything else is great. **What problems is AB Tasty solving and how is that benefiting you?** It is helping us to make smarter and data driven decisions behind what we develop on our website. ### 16. A powerful ABTest tool with a pleasant interface and human support **Rating:** 4.5/5.0 stars **Reviewed by:** Guillaume A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about AB Tasty?** A good decision-making tool for UX/UI improvements of our web products, under Drupal. The ability to also use the features to add widgets and other content is practical for responding to emergencies. **What do you dislike about AB Tasty?** It is not always very simple to set up the right tracking and interpret the collected statistics. **What problems is AB Tasty solving and how is that benefiting you?** Help decide whether or not to apply certain adjustments on our pages. Also troubleshoot to add last-minute content. ### 17. A very good experience with AB Tasty, good follow-up as well. **Rating:** 4.5/5.0 stars **Reviewed by:** Sara A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about AB Tasty?** The collaborative approach and expertise of AB Tasty. **What do you dislike about AB Tasty?** The communication delays were a bit long at one point, which can be explained by the internal changes within AB Tasty that caused your team to be overwhelmed, which is obviously understandable, but it remained an obstacle for us. **What problems is AB Tasty solving and how is that benefiting you?** On our sites, we were able to resolve "issues" of conversion, which we can't really call issues since we mainly acted on improving the customer's navigation. ### 18. A good tool with good support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about AB Tasty?** Possibility to make quick changes on websites **What do you dislike about AB Tasty?** Sometimes difficult to clearly distinguish all the features **What problems is AB Tasty solving and how is that benefiting you?** Allows for good insights before production + allows for quick modifications ### 19. An excellent CRO solution & teams **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica W. | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about AB Tasty?** User-Friendly Interface: AB Tasty boasts an intuitive and user-friendly interface, making it easy for users of varying technical backgrounds to navigate and utilize its features. Powerful Testing Capabilities: The platform's A/B testing and experimentation features have been instrumental in optimizing our digital experiences. The ability to test different variations and quickly analyze results has significantly improved the efficacity of our team. Accompaniment from various AB Tasty team is effective, attentive and helpful which is highly appreciated. Finally, AB Tasty provides advice, action suggestions, and peer sharing to continuously improve **What do you dislike about AB Tasty?** Nothing that I dislike :) Continue to develop IA for segmentation, analysis, to save time for experimentation teams. Commercial widget are great, thank you for adding new ones regularly. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to validate or invalidate our optimization hypotheses, test new features, and implement customizations to enhance the website experience and reduce friction. With the help of widgets, we can easily implement commercial actions. Therefore, AB Tasty focuses on effectiveness and minimizing the time to market. ### 20. Great tool, fantastic support and service **Rating:** 5.0/5.0 stars **Reviewed by:** Simon F. | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about AB Tasty?** I've used most of the AB testing tools on the market and AB Tasty presents itself with intuitive & user friendly workflows, along with advance capabilities to scale and take the optimisation program to the next level. The customer support is incredible and by far the best i've experienced. Easily define datalayer events for tracked goals. **What do you dislike about AB Tasty?** Nothing comes to mind, so far the tool is great **What problems is AB Tasty solving and how is that benefiting you?** Velocity of work increased significantly ### 21. Great tool for managing experimentation program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about AB Tasty?** Had a very good experience with onboarding and implementation. Very impressed with our CSM who is always at hand, and roactively engages with us, and understands our goals and objectives. Interface is easy to use, and online support team are quick to respond. **What do you dislike about AB Tasty?** Lack of currency conversion, but this is currently on the roadmap to resolve **What problems is AB Tasty solving and how is that benefiting you?** Improving usability, driving conversion and revenue ### 22. A powerful tool for achieving conversion goals on the site **Rating:** 4.0/5.0 stars **Reviewed by:** François D. | R, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** I particularly appreciate the fact that the tool allows me to manage my A/B test campaigns independently if I wish, and to have clear and easily understandable statistical analysis reports available to be shared internally. **What do you dislike about AB Tasty?** Some AB tests, although appearing quite simple on paper, can be complex to implement on dynamic elements of the website. The support of the AB Tasty teams can be useful in such cases. **Recommendations to others considering AB Tasty:** A good solution to facilitate our daily decision **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps my management make decisions. Recently, it has been useful for us to validate the most impactful offers or visuals for our visitors. ### 23. Ab tasty is efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about AB Tasty?** The possibility to perform as many A/B tests as we want. The tool offers relevant widgets as well as the ability to track user behavior. The reports are well presented. **What do you dislike about AB Tasty?** Sometimes there are missing tools to better analyze user behavior, particularly from an analyzed page, to know which page they viewed previously. For certain widgets, there are few features to delve deeper into the precision of its use, e.g., for the virtual click widget, it would be wise to be able to set a timer before the element is clicked. **What problems is AB Tasty solving and how is that benefiting you?** Ab Tasty allows us, on the one hand, to implement, for example, a color change in 2 minutes flat when development is not immediately possible. Moreover, A/B tests allow us to better understand user behavior and enable us to test various solutions to optimize our site. ### 24. A good tool for testing and customization **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about AB Tasty?** A powerful tool to improve the UX of our sites and increase conversion rates. The support is very responsive and efficient. **What do you dislike about AB Tasty?** If you don't know CSS, all campaigns can look alike... **What problems is AB Tasty solving and how is that benefiting you?** I sometimes do not have access to modify certain pages through my CMS. AB Tasty allows me to make customizations on these pages. ### 25. Amazing tool, amazing people **Rating:** 5.0/5.0 stars **Reviewed by:** Nelson F. | Digital Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about AB Tasty?** AB Tasty is an excellent, easy to implement and user-friendly tool that you can use to create experimentations (A/B tests & personalization) of varying complexity. Non-technical users can easily manage simple variations through the visual editor. For more complex tests or specific website architectures like single-page applications (SPAs), custom JS can be implemented. However, this requires users with solid JS knowledge. The noteworthy aspect is that if your team lacks such resources, AB Tasty can handle these specific developments for you (extra cost). The customer service is exceptional and has consistently provided solutions for any challenges we've encountered. The CSM is highly responsive and offers valuable insights. Additionally, AB Tasty webinars serve as an excellent source of inspiration and knowledge! **What do you dislike about AB Tasty?** We occasionnaly experience tag refresh issues that can be problematic with scheduled campaigns. Also, we're not able to QA with an IPV6 address but that might be an IT issue on our side ;) **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is a must-have tool if you're willing to take data-driven decisions. ### 26. Great tool with excellent customer service to match **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about AB Tasty?** Extremally user friedly tool, but also easy for Dev teams to get their hands on to implment and create complicated customer testing journeys. The analytics is accurate and powerful. The customer support is exceptional, I've had replies to any issues within minutes. The team have been using it frequently and it's now become a critial part of our stack. **What do you dislike about AB Tasty?** Nothing that we dislike so far from using it. **What problems is AB Tasty solving and how is that benefiting you?** Increasing conversion rate and AOV + improved enaggement and customer sign up. ### 27. A powerful tool and quality support! **Rating:** 4.5/5.0 stars **Reviewed by:** Jade D. | Co-fondatrice, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about AB Tasty?** AB Tasty is a powerful and intuitive tool! The visual editor is a real advantage for setting up campaigns quickly, all with an essential responsive logic. **What do you dislike about AB Tasty?** It happens that we encounter a few bugs, but nothing too serious because the Help Center available to customers is really responsive. We never stay stuck for very long ;) **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allowed us to test different hypotheses before embarking on a technical implementation. This enabled us to make the right decisions and, above all, not lose money! ### 28. Very intuitive platform and regular follow-up with a CSM **Rating:** 5.0/5.0 stars **Reviewed by:** Fanny G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about AB Tasty?** The AB Tasty platform is very intuitive, which allows for a very quick skill development. Additionally, regular follow-up with a CSM is a real advantage for campaign tracking and information feedback. **What do you dislike about AB Tasty?** The server-side on another platform ::: **What problems is AB Tasty solving and how is that benefiting you?** Help with decision-making ### 29. Great tool for quick win **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about AB Tasty?** AB Tasty is a great tool for optimizing user experience and increasing online conversions. Its user-friendly interface, advanced features, and excellent customer support make it a must-have choice for any website, especially e-commerce. **What do you dislike about AB Tasty?** What might be missing is a feature allowing easy export of analysis results to transform them into a formal presentation. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test features very quickly without needing to go through development. ### 30. Very professional not only for A/B test tool **Rating:** 4.0/5.0 stars **Reviewed by:** Enrico M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about AB Tasty?** Easy to create an A/B test, configure the target and customize the trackings goals. **What do you dislike about AB Tasty?** Sometimes is not intuitive and is needed help to understand some procedure, but the Customer service is very helpful and fast. **What problems is AB Tasty solving and how is that benefiting you?** It is fast and easy to create an A/B test or personalization. ### 31. Good! **Rating:** 4.5/5.0 stars **Reviewed by:** Yaël D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about AB Tasty?** Especially for click measurement, understanding reader needs (and their preferences). Plenty of widgets that can be managed independently to test new features and gather user feedback. Quite intuitive. Expert contacts, attentive and pleasant. **What do you dislike about AB Tasty?** results not always easy to import and interpret independently. **What problems is AB Tasty solving and how is that benefiting you?** Quick collection of user feedback. Better understanding of their needs. Click tracking not present in our tagging plan. ### 32. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Ophélie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about AB Tasty?** It is a very intuitive platform, easy to use. The support is a real advantage, allowing us to master the solution even more and share best practices. **What do you dislike about AB Tasty?** No frictions to report, Ab tasty is a very reliable tool. **What problems is AB Tasty solving and how is that benefiting you?** We tend to believe that we think in the same way as our users, AB TASTY allows us to clarify questions objectively and base our insights on reliable data. ### 33. Test, measure, adapt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about AB Tasty?** AB Tasty is a tool that is easy to use. The widgets allow you to create campaigns quickly and easily. **What do you dislike about AB Tasty?** I like the analysis part less, especially with the use of filters. **What problems is AB Tasty solving and how is that benefiting you?** Ab Tasty helps us in making decisions for developing UX modifications and design in production. It also allows us to obtain KPIs to support projects. The patches are also useful while waiting for development. ### 34. Very useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2024 **What do you like best about AB Tasty?** The possibility of having an easily accessible tool with a visual editor and its customer support **What do you dislike about AB Tasty?** A visual editor that is certainly very practical but too limited in a Designer's autonomy. It is necessary to regularly call on the dev team. **What problems is AB Tasty solving and how is that benefiting you?** It allows deciding what is the best solution to implement with a quantified analysis, which helps refocus the discussions on useful topics rather than on likes/dislikes. ### 35. Request for help from support **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about AB Tasty?** Ease of use, the ability to conduct A/B tests quickly **What do you dislike about AB Tasty?** The editor is not always clear; handling is quite complex **What problems is AB Tasty solving and how is that benefiting you?** Conduct A/B tests without going through a developer ### 36. Key solution to build and strenghten our continuous optimization & data driven Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Christine B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about AB Tasty?** Very intuitive tool, that non technical people can easily use without coding to launch quickwin AB Tests Easy monitoring and AB test results interpretation to enable team make fast conclusions Possibility to Patch issues on the website without being dependant on IT team timing to roll-out Exhaustive widget library with key use cases **What do you dislike about AB Tasty?** Not really a dislake on the tool but more a lack of visibility on other brands performances, like a benchmark or sharing updated use cases to inspire their customers. **What problems is AB Tasty solving and how is that benefiting you?** Be able to put figures and key KPIs behind each change to leverage our business Help us challenge Luxury codes and Content parti-pris versus Ecommerce best practicess and Business quickwins ### 37. Ab Tasty is not user friendly or intuitive. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about AB Tasty?** The support team! Without them we would not have been able to set up our tests. **What do you dislike about AB Tasty?** The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but when you want to edit elements again the functionality is complicated. Also the latest iPhone for the responsive view is an iPhone 11 :D **What problems is AB Tasty solving and how is that benefiting you?** We want to test an dsee how changes could affect our visitors. ### 38. An easily accessible platform and attentive service **Rating:** 4.5/5.0 stars **Reviewed by:** Sabrina N. | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AB Tasty?** The very user-friendly platform, the support, and my contact person always available to respond **What do you dislike about AB Tasty?** The bugs present at times on the interface **What problems is AB Tasty solving and how is that benefiting you?** The interface allows you to quickly and efficiently set up a message or add an element on the web interface in record time. This allows us to quickly inform our users in case of maintenance, promotions... ### 39. Senior Data Analyst Consultant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AB Tasty?** Easy to handle, reactive support by chat and with CSM, ease of implementation/integration, numbers of useful features to ease the implementation without help from developer **What do you dislike about AB Tasty?** Lack of customisation in the interface, sometimes WYSIWYG is complicated but because of technical structures from the website **What problems is AB Tasty solving and how is that benefiting you?** Decision-making about features/elements Help in the development of experimentations ### 40. An indispensable tool for online optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Ambre F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about AB Tasty?** Ease of use, support from the AB Tasty team, simplicity of reading the results **What do you dislike about AB Tasty?** The implementation is simple, but depending on the integration mode, there may be a flickering effect on the tests. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty provides us with numerical and factual data to easily decide between several optimization hypotheses for the journey. ### 41. working with ABtasty can give you an idea about performance of your strategy. **Rating:** 4.0/5.0 stars **Reviewed by:** Soltanmohamadi N. | Digital marketing specialist, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about AB Tasty?** when we brainstorm about our website, ABtasty helps us to use this idea effectively and see the result before developing any permanent changes on our website. and It is really helpful to attract managers' attention when we test your idea before and we have a result about the performance. **What do you dislike about AB Tasty?** Personally, I like all the features but It would be better if it has a button for copying the style of the section to another section so you don't have to duplicate the whole section. or maybe it already has and I didn't find it yet. **What problems is AB Tasty solving and how is that benefiting you?** It helps us to test different designs and perspectives and see what performs better from our visitors' view, we can have different variation with targeting our preferred customer persona. ### 42. Possibility to create campaigns with an intuitive platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about AB Tasty?** The editor part is really easy to handle and some widgets are useful. The patch is also very helpful. **What do you dislike about AB Tasty?** I have not yet had any frustrations related to using the tool. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test the relevance of the features we would like to implement. It is a performance gain. ### 43. Very good experience with AB Tasty **Rating:** 5.0/5.0 stars **Reviewed by:** Marion S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about AB Tasty?** The platform is easy to use, and the tracking is of high quality. **What do you dislike about AB Tasty?** A use of the recipe sometimes a bit complex. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test different points on our site, and to make quick patches when our technical team doesn't have the bandwidth. ### 44. Good and simple **Rating:** 4.0/5.0 stars **Reviewed by:** Sofiane D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about AB Tasty?** I like the fact that we have a CSM who is available answer our questions. Also, the application is simple to use. **What do you dislike about AB Tasty?** Some times i encounter some bugs that slow down my work. **What problems is AB Tasty solving and how is that benefiting you?** to implement rapidly a feature and to test it before develop it ### 45. Very good experience, good talk and very kind and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** ZANINO C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about AB Tasty?** Have a customer support to help me, have quick answer **What do you dislike about AB Tasty?** Sometimes, the difficulties to use for easy test **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty help to implement widgets easily (like timers) without developers, help to test variations and something new ### 46. Perfect! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about AB Tasty?** - possibility to easily launch customizations or ABTEST - no special skills needed to use the main features - the teams are really great (special mention to our CSM Elisa F) - ease of installation of the solution **What do you dislike about AB Tasty?** - heaviness of campaigns (web performance) - compatibility with the security infrastructures of large companies that slows down campaign creation **What problems is AB Tasty solving and how is that benefiting you?** - Aid decision-making by providing concrete KPIs - Improve the conversion rate on product pages ### 47. The tool is very useful for creating AB Testing campaigns and/or creating patches. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about AB Tasty?** the ease of use of the tool and the support in case of problems or when we need help creating a campaign. **What do you dislike about AB Tasty?** Sometimes the tool's visual editor glitches a little, but nothing really problematic. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty enables us to improve the user experience and our conversion rate. ### 48. Best AB testing tool currently **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about AB Tasty?** Esay to use, with a helpful support, and with a AI-tool that could be a strategic tool in the futur **What do you dislike about AB Tasty?** The tag loading that can be tricky when you forget about it **What problems is AB Tasty solving and how is that benefiting you?** Derisking our features and quantifying their impact ### 49. ABT X JOTT **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about AB Tasty?** Easy to use Many elements to track Easy to make profitable by pushing customizations Possibility of connection via GTM Responsive support team **What do you dislike about AB Tasty?** Some bugs in the editor Analyses not always smooth Significant flickering effect Difficulties with responsiveness Translations that are not automatic **What problems is AB Tasty solving and how is that benefiting you?** Customization of content by markets Significant time/budget for developments that can be anticipated via ABT Speed in tracking new elements before tracking by GA ### 50. A user-friendly and essential CRO tool to improve the customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Manel M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about AB Tasty?** +++ AB Tasty is really very easy to use, no need to have solid knowledge in HTML or CSS. +++ It is also possible to customize your tests using JS. ++ The support teams are very available. ++ The reporting is efficient and user-friendly. **What do you dislike about AB Tasty?** - The weight of the tag - JS skills are essential as soon as we move on to slightly more advanced tests - Implementation of the complex Flagship tag **What problems is AB Tasty solving and how is that benefiting you?** The AB Tasty patch allows you to overcome sometimes very long development delays. ## AB Tasty Discussions - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote - [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+13%3A38%3A33+-0500&secure%5Bsession_id%5D=b286cf06-8311-473e-93d4-67ee48f06cee&secure%5Btoken%5D=a666706bae32464f1d91ef0dfc265c29e1aabbbf498ba3218653f78eb5d5d191&format=llm_user) ## AB Tasty Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [imagino](https://www.g2.com/products/imagino/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## AB Tasty Features **** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AB Tasty Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews)