---
title: AB Tasty Reviews
meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 417 reviews by the users' company size, role or industry
  to find out how AB Tasty works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 417
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# AB Tasty Reviews
**Vendor:** VWO AB Tasty  
**Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 417
## About AB Tasty
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com



## AB Tasty Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews)
- Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews)
- Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews)
- Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews)
- Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews)
- Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews)
- Experimentation (34 reviews)
- Features (29 reviews)
- Analytics (27 reviews)
- Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews)

**What users dislike:**

- Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews)
- Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews)
- Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews)
- Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews)
- Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews)
- Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews)
- Steep Learning Curve (15 reviews)
- Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews)
- Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews)
- Editing Issues (14 reviews)

## AB Tasty Reviews
  ### 1. Too many bugs and uncertainties

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 27, 2024

**What do you like best about AB Tasty?**

The easy handling of the tool and the support provided

**What do you dislike about AB Tasty?**

Many bugs, not enough certainty in our reports, complexity in setting up and verifying certain tests, the possibility of testing on mobile is impossible.

**What problems is AB Tasty solving and how is that benefiting you?**

AB test the hypotheses we have. The problem is that we never have clear results, so it doesn't solve much for the moment.


## AB Tasty Discussions
  - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote
  - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote
  - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote
  - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote
  - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote

- [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A24%3A52+-0500&secure%5Bsession_id%5D=51b1d724-9b37-4f3a-a2ab-3123dc42d930&secure%5Btoken%5D=d5cbcd134d76bc289be3007ea1464f8dbe824e80001cee0187deb45cadceade7&format=llm_user)
## AB Tasty Integrations
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
  - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews)
  - [GA Insights](https://www.g2.com/products/ga-insights/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
  - [imagino](https://www.g2.com/products/imagino/reviews)
  - [Iterable](https://www.g2.com/products/iterable/reviews)
  - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)
  - [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
  - [Optimove](https://www.g2.com/products/optimove/reviews)
  - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews)
  - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)
  - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)

## AB Tasty Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Management**
- Flag Management
- Rollout & Rollback Control
- Monitoring

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
- Generative AI

**Usability - Emotion AI**
- Multi-Modal Support
- Setup Simplicity
- Platform Integration
- User Interface Design

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Functionality**
- Multi-Environment Control
- Feature Testing
- Low-Code Interface

**Experimental Design**
- Multivariate testing capacities
- Split Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations
- Multivariate Testing

**Performance Optimization - Emotion AI**
- Data Privacy
- Scalability
- Real-Time Processing

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Messages

**Analytics**
- Reporting and Analytics
- Heatmaps
- Visual Analytics

**Security & Compliance - Emotion AI**
- Emotion Granularity
- Ethical AI Compliance
- Encryption Support

**Additional Functionality**
- Alerts/Notifications
- Surveys & Feedback
- Mobile Access
- Customizable Templates
- Workflow Management
- Customizable Reports
- Visual Editor
- Conversion Rate Optimization
- Access Controls/Permissions
- Campaign Segmentation
- Widgets
- Activity Dashboard
- Funnel Analysis
- Drag & Drop
- API
- Content Management
- Behavior Tracking
- Landing Pages/Web Forms
- Engagement Tracking
- Geotargeting
- AI Copilot
- Monitoring
- Conversion Tracking
- Customizable Branding
- Real-Time Data
- Assessment Management
- Search/Filter
- Data Visualization
- Statistical Analysis

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Advanced Features - Emotion AI**
- Integration APIs
- Adaptive Emotion Responses
- Multi-Language Support

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Audience Targeting
- Third-Party Integrations

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Detection Features - Emotion AI**
- Voice Emotion Analysis
- Facial Expression Recognition
- Emotion Detection in Low-Quality Inputs

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Emotion AI**
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top AB Tasty Alternatives
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)
  - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)