Introducing G2.ai, the future of software buying.Try now
Compare AB Tasty and Insider One 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Croct
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omniconvert
Visit Website
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(399)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansInsider One
Star Rating
(1,251)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AB Tasty excels in A/B Testing with a score of 9.2, while Insider also performs well at 9.6. Reviewers mention that AB Tasty's intuitive interface makes it easy to set up experiments, but Insider's advanced targeting capabilities provide more precise results.
- Reviewers mention that Insider outshines AB Tasty in the area of Personalization Engine, scoring 9.6 compared to AB Tasty's 7.1. Users say that Insider's ability to deliver tailored experiences based on user behavior is a standout feature, enhancing customer engagement significantly.
- Users on G2 highlight that AB Tasty has a solid Quality of Support score of 9.3, but Insider takes the lead with 9.6. Reviewers mention that Insider's support team is highly responsive and knowledgeable, which is crucial for businesses needing quick resolutions.
- Reviewers mention that while both products have strong Ease of Use scores, Insider's 9.4 surpasses AB Tasty's 8.4. Users report that Insider's user-friendly dashboard and streamlined workflows make it easier for teams to adopt and utilize the software effectively.
- Users say that AB Tasty's Monitoring capabilities score 7.8, which is significantly lower than Insider's impressive 9.5. Reviewers mention that Insider's real-time analytics and reporting features allow for better tracking of user interactions and campaign performance.
- G2 users report that AB Tasty's Customization options score 8.1, while Insider's flexibility shines with a score of 9.5. Reviewers mention that Insider allows for more extensive customization of marketing campaigns, enabling businesses to tailor their strategies to specific audience segments.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Insider One
No pricing availableFree Trial
AB Tasty
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.5
368
9.4
1,130
Ease of Use
8.4
369
9.4
1,140
Ease of Setup
8.3
240
9.0
597
Ease of Admin
8.9
149
9.1
308
Quality of Support
9.3
364
9.6
1,129
Has the product been a good partner in doing business?
9.1
151
9.5
309
Product Direction (% positive)
9.1
365
9.8
1,082
Features by Category
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
543
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
546
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
529
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Visitor Behavior
7.6
160
|
Verified
9.5
580
8.0
170
|
Verified
9.6
597
7.0
145
|
Verified
9.5
544
Templates
7.5
149
|
Verified
9.5
559
7.9
165
|
Verified
9.5
602
8.2
164
|
Verified
9.6
596
Personalization
7.2
143
|
Verified
9.6
586
7.8
147
|
Verified
9.5
574
7.2
124
|
Verified
9.6
586
Feature Not Available
9.4
520
7.2
120
|
Verified
9.5
565
6.8
114
|
Verified
9.6
569
9.1
160
|
Verified
9.6
596
8.0
132
|
Verified
9.6
582
Multichannel
8.1
147
|
Verified
9.6
586
5.5
96
9.5
521
7.9
136
|
Verified
9.6
585
Administration
7.2
120
|
Verified
9.6
580
7.6
139
|
Verified
9.4
599
7.5
125
|
Verified
9.5
575
7.5
131
|
Verified
9.4
576
Agentic AI - E-Commerce Personalization
6.2
50
8.3
20
6.2
49
8.2
20
Segmentation
8.8
7
9.7
601
7.3
5
9.6
579
Targeting
8.9
6
9.6
593
8.9
6
9.6
564
Triggered Content
9.0
5
9.5
502
Feature Not Available
9.5
499
8.0
5
9.7
553
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
9.2
6
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
653
|
Verified
Not enough data
9.5
653
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Management
8.1
31
Not enough data
7.7
24
Not enough data
7.6
30
Not enough data
Functionality
7.5
27
Not enough data
8.4
33
Not enough data
8.0
28
Not enough data
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Computing
7.7
233
Not enough data
6.4
182
Not enough data
7.3
228
Not enough data
Experimental Design
8.2
234
Not enough data
8.2
217
Not enough data
8.3
233
Not enough data
Analytics
7.8
247
Not enough data
5.5
190
Not enough data
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
80
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
6.1
33
8.9
32
6.0
32
8.8
31
6.0
32
8.7
31
6.4
32
8.6
30
5.9
31
8.8
31
6.6
32
8.7
31
Analysis
Not enough data
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Engagement
Not enough data
9.6
624
Platform
Not enough data
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.1
18
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Insider One are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider One is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.5%
Cosmetics
7.7%
Leisure, Travel & Tourism
5.9%
Apparel & Fashion
4.6%
Consumer Goods
4.3%
Other
63.0%
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
