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Compare AB Tasty and Optimizely Web Experimentation 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Contact Vendor
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in user support, with a significantly higher satisfaction score compared to Optimizely Web Experimentation. Users appreciate the responsive assistance, noting that AB Tasty's support team is proactive and helpful, which enhances their overall experience.
- Users say that Optimizely Web Experimentation is particularly user-friendly and easy to set up, making it accessible even for those without technical backgrounds. Reviewers highlight the platform's intuitive design, which allows for quick implementation of experiments without extensive training.
- According to verified reviews, AB Tasty stands out for its personalization capabilities, allowing users to easily optimize digital experiences. Reviewers commend its features that enable testing before full releases, which helps in monitoring user behavior effectively.
- Reviewers mention that while both platforms offer robust A/B testing features, Optimizely Web Experimentation provides a more flexible testing environment. Users appreciate the ability to implement experiments directly in code, allowing for rapid testing and iteration.
- G2 reviewers highlight that AB Tasty's ease of use is a significant advantage, with many users noting that it empowers marketing teams to independently manage content without needing developer assistance. This capability saves time and streamlines workflows.
- Users report that while Optimizely Web Experimentation has strong features for data-driven decision-making, it sometimes lacks the depth of analytics that AB Tasty offers. Reviewers express a desire for more comprehensive reporting tools to better understand user interactions.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
AB Tasty
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.5
372
8.4
296
Ease of Use
8.4
373
8.1
309
Ease of Setup
8.3
244
8.0
155
Ease of Admin
8.9
149
8.2
124
Quality of Support
9.3
368
8.0
252
Has the product been a good partner in doing business?
9.1
151
7.9
119
Product Direction (% positive)
9.1
369
7.8
271
Features by Category
Visitor Behavior
7.7
162
|
Verified
7.8
24
|
Verified
8.1
171
|
Verified
8.5
26
|
Verified
7.0
145
|
Verified
7.6
22
|
Verified
Templates
7.5
150
|
Verified
7.8
24
|
Verified
8.0
166
|
Verified
8.3
23
|
Verified
8.2
165
|
Verified
8.4
24
|
Verified
Personalization
7.2
143
|
Verified
7.6
23
|
Verified
7.8
147
|
Verified
7.7
26
|
Verified
7.2
124
|
Verified
7.9
21
|
Verified
Feature Not Available
Feature Not Available
7.2
120
|
Verified
7.5
20
|
Verified
6.8
115
|
Verified
7.0
19
|
Verified
9.1
161
|
Verified
9.0
24
|
Verified
8.0
133
|
Verified
8.6
22
|
Verified
Multichannel
8.1
148
|
Verified
8.5
26
|
Verified
5.5
96
6.9
20
|
Verified
7.9
137
|
Verified
8.9
25
|
Verified
Administration
7.2
120
|
Verified
8.0
22
|
Verified
7.7
140
|
Verified
8.5
22
|
Verified
7.5
126
|
Verified
8.2
22
|
Verified
7.5
132
|
Verified
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
8.8
21
7.3
5
8.1
14
Targeting
8.9
6
7.6
21
8.9
6
7.8
20
Triggered Content
9.0
5
7.8
16
Feature Not Available
Feature Not Available
8.0
5
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
9.2
6
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
8.3
24
7.7
24
8.3
25
7.6
30
8.0
23
Functionality
7.5
27
8.0
25
8.4
33
8.5
26
8.0
28
7.6
26
Computing
7.7
235
7.9
67
6.4
182
6.4
61
7.3
230
6.9
72
Experimental Design
8.2
235
8.4
70
8.2
217
8.7
69
8.3
235
8.7
69
Analytics
7.8
249
8.2
68
5.5
190
5.8
62
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Optimizely Web Experimentation are categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Mobile App Optimization and Emotion AI
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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