--- title: AB Tasty Reviews meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 415 reviews by the users' company size, role or industry to find out how AB Tasty works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 415 scale: '5' date_modified: '2026-08-06' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # AB Tasty Reviews **Vendor:** VWO AB Tasty **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.4/5.0 **Total Reviews:** 415 ## About AB Tasty At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com ## AB Tasty Pros & Cons **What users like:** - Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews) - Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews) - Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews) - Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews) - Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews) - Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews) - Experimentation (34 reviews) - Features (29 reviews) - Analytics (27 reviews) - Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews) **What users dislike:** - Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews) - Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews) - Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews) - Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews) - Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews) - Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews) - Steep Learning Curve (15 reviews) - Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews) - Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews) - Editing Issues (14 reviews) ## AB Tasty Reviews ### 1. Great AB Testing tool, which exceptional customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjiv S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2020 **What do you like best about AB Tasty?** - The tool is simple to use, the reporting functionality is great. - The tool allows you to create super complex tests if you want as well. **What do you dislike about AB Tasty?** - Can be tricky to see if your test has been set up correctly, in relation to measuring the performance of the test. **What problems is AB Tasty solving and how is that benefiting you?** We were/are in the process of assisting users make better decisions on financial products. ### 2. Bring CRO culture into your business **Rating:** 4.5/5.0 stars **Reviewed by:** vanessa l. | Chargée de contenu éditorial SEO, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about AB Tasty?** I have been using AB Tasty for a year and a half and I am very satisfied with its use. It is a simple tool to apprehend even for beginners who offers many features and widgets. I use it regularly for A/A, A/B tests and customizations. The implementation of the tests is simple and fast. And the new interface is more ergonomic and the new report is more readable and understandable. AB Tasty’s consultants and support teams are very responsive and pedagogical. **What do you dislike about AB Tasty?** It takes between 3 and 6 hours to get the first results. It’s a bit long! It’s too bad the editor doesn’t offer drag and drop to move the elements. This would facilitate the implementation of the tests especially when one does not know how to code. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allowed us to initiate an CRO process within the company, which was non-existent. We can now continuously optimize some important pages of our site in terms of both content and UX. AB Tasty has also enabled us to initiate a culture of results. From now on, we can prove- objectively- that such idea, such functionality were good or bad. We make decisions based on objective facts and no longer on feelings. AB Tasty also allows us to have in real time the trends of a campaign and to readjust or react accordingly. ### 3. Highly recommend AB Tasty ! **Rating:** 5.0/5.0 stars **Reviewed by:** Kauri C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2020 **What do you like best about AB Tasty?** * Can put ideas into live features very quickly * The Editor function on the AB Tasty Platform allows us to see instantly how an update looks like on the site * The AB Tasty Support Team is very helpful * Nudges are available when you are running out of new ideas * Results are easy to understand **What do you dislike about AB Tasty?** There is nothing in particular that I dislike with the service and the platform. **Recommendations to others considering AB Tasty:** I highly recommend AB Tasty to you because it is user friendly, reliable, inspiring and supportive. **What problems is AB Tasty solving and how is that benefiting you?** Using AB Tasty allows us to save times and efforts in implementing features which we assumed working but indeed not. We can quickly twist or tune the feature to test again in order to achieve the best result. We can then implement the optimal outcome into our live site which increases our cost effectiveness. ### 4. AB Tasty is an efficient and very intuitive AB Testing tool which helps to diffuse CRO culture **Rating:** 4.0/5.0 stars **Reviewed by:** Hélène D. | Conversion Rate Optimization Manager OUI SNCF & RAILEUROPE, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2019 **What do you like best about AB Tasty?** AB Tasty is easy to use and an efficient tool to share and diffuse test and learn culture in your company. The platform is very intuitive, well designed and answers all the CRO needs. Tests are quickly implemented, dashboards can be personnalized, the tool is flexible and can be plugged to other analytics tools in order to run deep dive analysis. The support provided by the teams is a high quality service, CSM are very reactive and their support is really appreciable. **What do you dislike about AB Tasty?** Data collect can be a little bit longer and having dedicated web developpers in order to developp the test is a must, but I have not a lot to say, we are very satisfied. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is a very efficient tool to quickly get results and developp a test and learn culture. The fact that tool is very easy to use and quickly provides significant results helps a lot to diffuse and strengthen CRO culture in the company. Furthermore, it helps to measures impact of new developpments on the conversion or to minimize risks before launching a new feature for instance. ### 5. A powerful tool to drive more conversions and helping teams optimize user experiences. **Rating:** 4.5/5.0 stars **Reviewed by:** Elodie J. | Web project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2020 **What do you like best about AB Tasty?** -easy to use without being an expert in html code -a large library of engagement widgets to personnalise and improve easily the user experience -very competent partners who listen to their customers are fairly well organized -an always improved and enriched tool -a really clear and understandable campaign report **What do you dislike about AB Tasty?** -data can be slow to being update -not really easy to acceed to reports from the Homepage (not very user friendly) **What problems is AB Tasty solving and how is that benefiting you?** The most important problem we try to solve is the engagement in the conversion funnel and of course improving the number of subcriptions. we save time and avoid going through unnecessary developments. We go to the essentials based on real data. ### 6. An A/B testing platform that doesn't require a Master's degree to use it. **Rating:** 4.5/5.0 stars **Reviewed by:** Joe H. | Senior Consultant, Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about AB Tasty?** After dabbling with a few different testing platforms, my organization (a mid-size regional non-profit) chose AB Tasty as our tool of choice for testing out variations on our website. What makes AB Tasty a good choice is that after you launch the dashboard it goes right into starting a new test or reviewing a running one. No pop ups with new features, no extra stuff to distract you, it's right to the point. The platform takes you through a setup wizard where you choose the test variables, goals, targeting and more in a logical way. It does so in a paginated fashion to make sure you hit all the required areas. **What do you dislike about AB Tasty?** There's not much that I can say so far. At times it can be a little slow compared to other cloud based software but not egregiously so. I'm confident that as AB Tasty grows as a company, technical improvements are a constant thing they work on. **Recommendations to others considering AB Tasty:** Make sure you know what you need. Is it AB testing, heatmaps, scroll depth metrics, etc. Work with your sales person to understand how AB Tasty fits your needs. **What problems is AB Tasty solving and how is that benefiting you?** We're not the biggest customer of theirs and we don't have millions of website visitors, but what we do have is a charitable mission that needs donations to function. AB Tasty has helped identify improvements to our donation flow to ensure that prospective donors have an easy experience making their gift. ### 7. Very efficient tool to quickly set up features, test them, regardless of IT **Rating:** 4.5/5.0 stars **Reviewed by:** sabine a. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 **What do you like best about AB Tasty?** - the autonomy to be able to set up simple tests and the efficiency of the AB Tasty team to set up complex tests - the high quality service **What do you dislike about AB Tasty?** Concerning personalization, the tool has some weaknesses, in particular on the prioritization of personalizations **What problems is AB Tasty solving and how is that benefiting you?** - Quick implementation of new features, which can be differentiating in terms of monetization, without mobilizing internal it - Allows to minimize the risks and mesure benefits before launching a new feature ### 8. Easy to setup and use - a complete CRO tool ! **Rating:** 5.0/5.0 stars **Reviewed by:** Charles-Edouard D. | Responsable Projets digitaux et Innovation MCS, Cosmetics, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2019 **What do you like best about AB Tasty?** - Easy to setup : Simple one-tag implementation - Easy to use : Code editor, in HTML/CSS/JS for quick test and widgets fully customizable for - Great support : Costumer service are always helpful and proactive - Mobile app to manage tests and personalization everywhere **What do you dislike about AB Tasty?** - UX tools, like Session recording and heatmaps are not as good as other market tools (Hotjar, Crazyegg) - Page flow on reporting still does not work **Recommendations to others considering AB Tasty:** It is a complete CRO tool essential for the continuous optimization of your website : ` - AB testing (client-side ou server-side) - Personalizatio (widget and audiences) - Heatmap - Session recording It's better to have technical skills (HTML/CSS) **What problems is AB Tasty solving and how is that benefiting you?** We test all our new features and UX design ideas on our website : new checkout, new registration form, .. We also use it to customize the site ### 9. Great platform, great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2020 **What do you like best about AB Tasty?** AB Tasty is extremely user friendly, requires no developer involvement, and can help you scale your experimentation stack quickly. The personalization suite offers a range of features that can really help differentiate to certain persona groups and improve conversion rate. There are also numerous features that can promote urgency and influence users on my sites dynamically, such as built in countdown clocks and banners, simple pop ins, and promotional banners. Additionally there are tracking capabilities such as iframe clicks, scroll depth, and element specific impressions which can inform content on a very high level. On top of this the integrations make AB Tasty very useful in our marketing tech stack as it can be synced with google forms, social media channels, and even our zendesk account. **What do you dislike about AB Tasty?** While the visual editor is easy to use, there is some improvement that can be done in the hide/add/remove elements in html features. **Recommendations to others considering AB Tasty:** If you are looking for a cost effective solution to scaling your testing needs that offers a range of data tracking, software integration, and ease of use - look no further **What problems is AB Tasty solving and how is that benefiting you?** Using AB Tasty has allowed our organization to dive deep into persona building and heatmapping. Additionally, we have seen a great return from the exit intent feature which we used to create a poll that directed users to a tailored landing page based on their response. This allowed us to recapture the audience and provide content catered to their specific needs, a convenience I'm sure everyone can appreciate. ### 10. Improving convertion rate **Rating:** 4.0/5.0 stars **Reviewed by:** Aurelien M. | Engineering and Technology Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2019 **What do you like best about AB Tasty?** Personalization opportunity for e commerce improve the sales convertion rate significantly **What do you dislike about AB Tasty?** Only see benefits of leveraging the solution. **What problems is AB Tasty solving and how is that benefiting you?** ROI is obvious, customer experience is significantly improved too! ### 11. They suggest several tools to implement to convert and boost our KPI on website. **Rating:** 4.0/5.0 stars **Reviewed by:** Laura C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2020 **What do you like best about AB Tasty?** The proximity with the AB Tasty Team and the rapidity. **What do you dislike about AB Tasty?** For a multinational group as L'Occitane, we can do rework without knowing it, because each countries implement their experiences and it would be great to centralize it to avoid rework. **What problems is AB Tasty solving and how is that benefiting you?** We so much gain time to implement new disposition test to convert because our internal IT team are not available to do it as much as we want and it's often too long. ### 12. Excellent Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2020 **What do you like best about AB Tasty?** I like the usability of the platform and the way to implement some tests easily. I like the AB Tasty's support, we can talk via a chat directly on a platform and they are super reactive! I like to collaboration with AB tasty, our CSM is very competent, we learn a lot on the best pratises. **What do you dislike about AB Tasty?** Sometimes it's quite technical but fortunately we have an AB tasty technical support who help us to develop tricky tests. **What problems is AB Tasty solving and how is that benefiting you?** We have learned the right lessons to drive performance and make the best decisions. We covered some pain points and we've built up CRO competency to generate a better ROI. ### 13. Intuitive, quick and efficient, AB Tasty helps us to learn and optimize our website. **Rating:** 4.5/5.0 stars **Reviewed by:** Célia J. | Chargée de Conversion Online, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about AB Tasty?** The tool's speed and easiness is a big pluswhen it comes to build campaigns or launch quick tests and personalizations. **What do you dislike about AB Tasty?** We do a lot of personalizations on the AB Tasty plateform and don't always have the time to implement them on our website which can cause slowdowns. **What problems is AB Tasty solving and how is that benefiting you?** We work with AB Tasty in order to solve conversion's related pain points and to improve our UX. We mostly realized benefits concerning our checkout's conversion rate. ### 14. Powerful CRO Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2020 **What do you like best about AB Tasty?** - Easy implementation with 1 snippet of code - Responsive and engaging account team, ongoing support has been exceptional - Simple and logical test design, QA, and launch (easily launch tests within 10-15 minutes) - Variation editor allows for plenty of flexibility - Multi-page testing capabilities **What do you dislike about AB Tasty?** - Reporting and analytics feel thin and would like to have more ways to slice data by segments within the platform - Foldering/archiving is helpful; however, the interface where tests appear is a bit clunky when many tests are live **What problems is AB Tasty solving and how is that benefiting you?** - Solving for a powerful but intuitive platform to allow for marketers to launch advanced full-funnel website optimization for multiple assets - Experiencing quick CRO wins and the ability to test at a high velocity ### 15. Intuitive, useful platform with cool features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2020 **What do you like best about AB Tasty?** Ease of use - did not have much experience before using it but found it intuitive and straightforward. Easy to setup tests, content changes and track results. **What do you dislike about AB Tasty?** The visual editor was not very intuitive to me. **What problems is AB Tasty solving and how is that benefiting you?** Personalizing content based on regionality. We are not able to do that currently in our other platform where we want content to automatically populate a certain way based on a user's geo, but we are able to do that with AB Tasty which is helping us reach audiences with more catered content. ### 16. Great tools for optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2019 **What do you like best about AB Tasty?** We deployed A/B Tasty on many countries, easy to setup, the tools is easy for local teams to use when they need it for testing purpopes. The path of creating a test have recently been updated to the greater good on focusing on the objectives setup. In addition the reporting was given a new ergonomics and ease of understanding to capture quickly the result of test for any market users. The dedicated CSM is definitly a plus and is available quickly to support us, and if technical question as well their chat line is definitly quick to answer (under 10 minutes to get someone) **What do you dislike about AB Tasty?** The pricing model that may not be a good fit for some organization. For simple personnalisation/test the solution is easy to use, for more advanced you will need an integrator (this apply for other platform as well). **What problems is AB Tasty solving and how is that benefiting you?** User interface optimization. ### 17. Amazing tool, helps me to increase my conversion a LOT. **Rating:** 5.0/5.0 stars **Reviewed by:** Mickael V. | Directeur e-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AB Tasty?** It's easy to use, understandable and works well. Furthermore, the customer success managers answer really quick, they help you when you need some support. **What do you dislike about AB Tasty?** Nothing to dislinke, AB tasty helps me to optimize my conversion. **What problems is AB Tasty solving and how is that benefiting you?** - Time-saving for optimization (don't have to change directly the front) - Test many versions and keep the one that maximize the conversion - Test new features ### 18. Review - FitnessBoutique Net4 **Rating:** 4.5/5.0 stars **Reviewed by:** Ludovic D. | Junior eCRM & eCommerce Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2020 **What do you like best about AB Tasty?** The way our customer sucess manager is available, and always willing to come up with new tips and strategies. **What do you dislike about AB Tasty?** Nothing, we are delighted. However what could be improved is the session recording feature, which currently does not work. **What problems is AB Tasty solving and how is that benefiting you?** We have realized that AB Tasty help us a lot when it comes to optimize our website, and its conversion rate. ### 19. Great Experience again, with another company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about AB Tasty?** - Website personalization - Counting / tracking the visitors to know them more **What do you dislike about AB Tasty?** Sometimes there is reactivity with the cache. The fact that you think your code is wrong, but in fact it is correct (when you create another test to start over). **What problems is AB Tasty solving and how is that benefiting you?** - Increase the number of visitors - Improve sales through personalization during the offers we make ### 20. Great tool for testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2020 **What do you like best about AB Tasty?** I really appreciate how easy to use the interface is, even for someone with very few knowledge in CSS. Also, advice and exchanges with our account manager are always helpful and constructive. **What do you dislike about AB Tasty?** Sometime the editor is a little long to charge and can slow down work. **What problems is AB Tasty solving and how is that benefiting you?** As our dev team have a very busy schedule, AB Tasty allow us to easily get data to help prioritise projects. We also use personalization to push modification temporary when we are awaiting for a dev. ### 21. ABTasty Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about AB Tasty?** I like how easily all my data is shown in one place to accurately by able to determine a test winner. It allows for reliable and accurate data to be able to relay to clients to allow to grow their conversion rate. **What do you dislike about AB Tasty?** The update removed the graphs, I liked being able to see the data visually **Recommendations to others considering AB Tasty:** ABTasty is a great platform for a great price that lets you accomplish reliable A/B split tests **What problems is AB Tasty solving and how is that benefiting you?** Helping clients grow their website conversion rate and increase transactions/revenue along with other important metrics. ### 22. Effective tool, great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2020 **What do you like best about AB Tasty?** AB Tasty has helped pioneer experimentation at my organization, in large part to the suite of customizable features they offer. Moreover, the service the team provides is first rate! Whether it is via email or chat, someone from the AB Tasty team is always available to help recommend solutions right away. **What do you dislike about AB Tasty?** The HTML editor is a little misleading but there is an easy workaround that the team has advised me on. **What problems is AB Tasty solving and how is that benefiting you?** A platform that meets our personalization experimentation needs and being able to quickly deploy tests without the need for developers. ### 23. AB Tasty is the future of CRO platforms. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt M. | CRO Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about AB Tasty?** Bringing on a new platform is always a scary endeavor. One of the most important things, in my opinion, is finding a company who can be in a partnership with. AB Tasty does one thing great and that's putting the customer first at the core of their operation. From customer support to product development, AB Tasty is setting a new standard for how organizations with cloud-based software applications. **What do you dislike about AB Tasty?** AB Tasty is still working on a lot of aspects of their platform. While this may not be ideal for everyone seeking a CRO platform, its promising about the future direction. The platform gives you all the basics and more. As is true with any growth company there are going to be some nuances. What's important is how the company is strategically planning to overcome those obstacles. **What problems is AB Tasty solving and how is that benefiting you?** Evolve uses AB Tasty to deeply understand the quantitative aspects of user behavior. We then combine those findings with qualitative findings to strategically design experiments that are run in AB Tasty. Data should always be a driving factor for experimentation and AB Tasty is at the core of our Arsenal for making those decisions. ### 24. Top in Class AB Testing Service **Rating:** 4.5/5.0 stars **Reviewed by:** Patawat P. | General Manager - UX/UI and Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2019 **What do you like best about AB Tasty?** AB Tasty is one of best in class AB Testing tool that enables businesses to explore new solution of UX/UI. With user-friendly interface, our staff can easily set up the test in a finger tip. Plus, the client service team is very active and always provide new solution which improve our website conversion rate. **What do you dislike about AB Tasty?** Better to have more head quarters across South East Asia especially in Thailand. As a result, The team and business can be flexible work with each other without time different barrier. But this is little concern because AB Tasty staff always prompt support online. **What problems is AB Tasty solving and how is that benefiting you?** Power Buy have been working with Ab Tasty for 1 year and we can improve 20% on conversion rate. ### 25. We have just started using ABTasty and we love it!!! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about AB Tasty?** The flexibility and unlimited features + user-friendly UI makes it an incredible tool to expand our CRO and other outside the box ideas above and beyond **What do you dislike about AB Tasty?** Would be good initially to get some campaign suggestions/audit old ones **What problems is AB Tasty solving and how is that benefiting you?** Speed of Execution and Splitting traffic on the go A/B tests for several channels at an incredible pace ### 26. Affordable Testing Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2020 **What do you like best about AB Tasty?** AB Tasty offers good customer service and has a lot of great features. We found them easy to get in touch with when we ran into issues. They were happy to jump on a call to walk us through features or updates. They also seem to continually update their product. **What do you dislike about AB Tasty?** There were some features we found slightly harder to implement then with competitor tools. **What problems is AB Tasty solving and how is that benefiting you?** We were experimenting with personalization based on region, as well as standard a/b testing of content. ### 27. Very Useful and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Marc M. | Digital and Ecommerce project manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about AB Tasty?** First simple tests easy to set, new reporting well done, easy to set new objectives **What do you dislike about AB Tasty?** Interface quite slow, requires help from ABT team for advanced test **What problems is AB Tasty solving and how is that benefiting you?** Get insights, improve user experience, improve conversion rate It can even help for temporary fixes, until next deployment ### 28. We Started with AB Tasty 6 years ago and we are still working together **Rating:** 5.0/5.0 stars **Reviewed by:** Houda M. | Website Country Expert, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about AB Tasty?** Very user friendly. the tool guides you step by step to start a test Widgets ready to use and very helpful to launch impactful campaigns **What do you dislike about AB Tasty?** We cannot go deeper on the targeting of a personnalisation -- use our own CRM datas for instance **What problems is AB Tasty solving and how is that benefiting you?** on E-merchandising works ; the personnalsation is very important and very impacting on our actions. according to the user behaviour and our business priorites ; we can offer to the user a custom and adapted journey in order to help conversion while giving a good user experience. ### 29. Strong platform, great customer service. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2019 **What do you like best about AB Tasty?** The platform is very easy to use and allows us to cross promote high priority products/services. **What do you dislike about AB Tasty?** They released a new reports ability which works great! But it doesn't appear to automatically track in the reports how many people have clicked the ad. My feedback would be to automatically include this kind of tracking in the reports. Instead of adding it as a goal. **What problems is AB Tasty solving and how is that benefiting you?** Our platform has some restrictions. This app allows us to do things we are unable to do at this time. ### 30. Flexible AB testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Chase M. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2019 **What do you like best about AB Tasty?** AB Tasty makes it easy to run and track the performance of A/B and multivariate tests with no or little code. It's very helpful for allowing Product, Design, and Marketing stakeholders to run experiments without utilizing engineering resources. **What do you dislike about AB Tasty?** Setting up goal tracking in more complex multi-page flows can initially be confusing. **What problems is AB Tasty solving and how is that benefiting you?** It can be time-consuming/ challenging to setup and track the performance of AB tests, such as ensuring proper targeting, etc. We have saved considerable time in running experiments and have learned more quickly, allowing us to improve our patient conversion. ### 31. Test, Adapt, Measure, AB tasty is a good partner ! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2019 **What do you like best about AB Tasty?** The tool is easy to integrate on the website and it's easy to use for simple tests. The customization is useful to avoid waiting for developments. the technical support and David Harari our consultant are reactive. David accompanies us well on the progress of our roadmap. **What do you dislike about AB Tasty?** Sometimes results show variations that are difficult to interpret. **What problems is AB Tasty solving and how is that benefiting you?** Ab tasty allows us to make choices about the evolution of the website. ### 32. Very useful tool to better understand user experience by creating A/B Tests **Rating:** 4.5/5.0 stars **Reviewed by:** Laurie C. | Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about AB Tasty?** AB Tasty is a user friendly interface very easy to handle. To better understand the user experience, there are many features that help you improve your website by testing various scenarios before implementing them for real. It is a really good way to make sure you are developing the right optimization that will better your website experience. It is also a great tool to quicky make a slight change on the design, wording or other feature on your website before that change can be hard coded. **What do you dislike about AB Tasty?** Sometimes, it is hard to find in AB Tasty the element you want to change on your website because the code can be tricky and you need to be very comfortable with basics on HTML, CSS and JS. Depending on the CSS structure of your website some widgets are difficult to add to your pages. **What problems is AB Tasty solving and how is that benefiting you?** Thanks to AB Tasty we can discuss the design and UX choices that we want to make with a performance point of view. Before making a choice, we can analize different version before implementing directly on the website. It helps us make effective optimization and have a real impact on the conversion rate. We also use AB Tasty a lot with widgets in order to animate our marketing offers. ### 33. Robust and relatively easy platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Safa S. | Junior Data Analyst/Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about AB Tasty?** Best features of A/B Tasty: 1) The customer service is incredible and the support team is very knowledgeable in answering a variety of questions. They are very patient and willing to work with you to make sure you understand how to use features and widgets. 2) Ease for other teams to use such as product and marketing 3) Widgets are extremely useful and save a lot of time when running tests. **What do you dislike about AB Tasty?** More documentation on what would need tech/dev efforts and what you can actually do on your own. **What problems is AB Tasty solving and how is that benefiting you?** We are looking to increase conversion rates on pages that have high drop off rates. A benefit realized is that simple content/copy changes from the A/B Tasty editor can make improvements on conversion rates. ### 34. Excellent testing and personlisation platform **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew D. | Digital Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about AB Tasty?** Easy to use interface which makes it easy for multiple members of the team to design, create and edit content. **What do you dislike about AB Tasty?** Compared to all in one ecom platforms the features are limited but it's to be expected as a standalone service **What problems is AB Tasty solving and how is that benefiting you?** Use A/B tasty for all testing and personisation activity ### 35. Great platform with powerful features **Rating:** 4.0/5.0 stars **Reviewed by:** Maite F. | e-shop manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2019 **What do you like best about AB Tasty?** AB Tasty is a great platform with easy-to-use widgets for personnalisation and A/B testing. The platform is flexible and user friendly. There are many targeting options. The team is efficient, always available to help and give great insights to develop the roadmap. **What do you dislike about AB Tasty?** If you want to create major A/B test , you'll need support from the team or someone in your team that has a technical profil. The report dashboard could be improved. **What problems is AB Tasty solving and how is that benefiting you?** The solution is helping us to develop only features that have a real impact on the conversion rate. We also use a lot the widgets for on-site AB Tasty makes it easy to personnalize our website with CRM targeting thanks to the various connectors available. ### 36. An easy-to-use, performing and ever evolving solution **Rating:** 4.5/5.0 stars **Reviewed by:** Guilhem C. | Data Scientist & Digital Projects Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2019 **What do you like best about AB Tasty?** The UX which is really intuitive and powerful. The quality of the team and the reactivity of the support. The new functionnalities that are being deployed month after month. **What do you dislike about AB Tasty?** You have to upgrade your package to get access to the most advanced functionnalities. Some more technical targeting may be a bit longer to put in place. **What problems is AB Tasty solving and how is that benefiting you?** We use ABTasty to optimize the customer experience on our website. From the beginning we had a significant positive impact on the main KPIs of our E-commerce website. ### 37. Powerful and easy to use solution for digital marketers. **Rating:** 4.5/5.0 stars **Reviewed by:** Xavier J. | Responsable Projet CRM DIGITAL, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about AB Tasty?** The interface, designed for marketers, is very intuitive and simple. With just a few clicks, you can create a pop-in ad, modify a title in a page or test different CTAs in your contact form. The support team is always ready to help you with your request in a short amount of time. If you want to move quickly in your Conversion Rate Optimization, AB tasty is one of the best solutions on the market. **What do you dislike about AB Tasty?** The Customization/Test dashboards might need some improvement. It remains the less intuitive part of the platform. **Recommendations to others considering AB Tasty:** If you want to test some optimizations on your website before integrating them, therefore involving the IT team and impacting your development roadmap, you should be interested in AB tasty. **What problems is AB Tasty solving and how is that benefiting you?** We use AB tasty largely to customize the navigation experience of our visitors by connecting the Solution to our Data Management Platform. With those two solutions we push different messages and offers to the visitors through our website. Since we implemented this “AB tasty” experience we had a strong uplift of our CTR on our onsite banners. AB tasty is also used as a “flexible” CMS if we have some urgent matters to patch and if our IT team cannot solve the bug in a short time. We also implement a few (too few, according to me) A/B tests especially on authentication issues. AB tasty is a key component in our continuous improvement process on the website. ### 38. Very good support from AB Tasty Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about AB Tasty?** It's really easy to work with AB Tasty Team. Their employees are always answering very quickly and the quality of their work is very appreciated. The functionalities of the tool are modern and are constantly being improved. **What do you dislike about AB Tasty?** We can not use AB Tasty fully (an issue from our company) and see the impact on the turnover. **What problems is AB Tasty solving and how is that benefiting you?** We would like to decrease the bounce rate. We can not see the benefits for now (this issue is not due to AB Tasty). ### 39. A simple and powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Guillaume C. | Digital Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2018 **What do you like best about AB Tasty?** The user experience on the platform, test creation is very easy (5 to 10 min for an A/B test). The way you can manage all your different test, edit them, show reports, pause, play…. The customer service is also good especially on the live chat where you can speak with someone within a minute. **What do you dislike about AB Tasty?** The tracking features are not very easy to use, for example when you have to go through the global code to set your tracking. Depending on the CSS structure of your website some widgets are difficult to add to your pages (countdown). **What problems is AB Tasty solving and how is that benefiting you?** Thanks to AB Tasty we can discuss the design and UX choices that are made in the company with a performance point of view. If someone says I prefer the black button, we can now prove that maybe the green version generates a better CTR 😊. We can now also target online customers with personalization features. ### 40. Flexible, Powerful and Minimal **Rating:** 4.5/5.0 stars **Reviewed by:** Ajith B. | UI UX designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2018 **What do you like best about AB Tasty?** I have been using AB tasty from last two years. So far the experience is WOW!. It is a very powerful tool with great flexibility in a minimal east to use interface. They have done a great job to make the tool simple that any person can be an expert within a few days. There support team is really helpful and will respond to all your queries well. I don't have any query unanswered. And the team is very helpful for setting up the tool on our local system. **What do you dislike about AB Tasty?** I have a few suggestions about the reporting part of AB tasty. Sometimes the report won't load properly. Also, the downtime / broken page error happens (not very often). Pricing of the sofware **Recommendations to others considering AB Tasty:** If you are looking for an easy to use a powerful tool for your AB test. Go for it. **What problems is AB Tasty solving and how is that benefiting you?** We are using AB tasty for " test and personalization" We have realized it is a great tool to test the "confusions and improvements" before implementing directly on the website. And Ab tasty provides the authenticated result based on we can do the changes. Also, we have realized it is a great tool for quick personalization and fixing tool. We have solved a lot of issues on our checkout and product page using the test which we have done. And all the personalization features of AB tasty has been used on different campaigns. ### 41. Simple to use, the reporting is very effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about AB Tasty?** reactivity of the support team tool is intuitive in itself **What do you dislike about AB Tasty?** For each modification of the test, validate with the UPDATE button at the top right, this button is not very intuitive. The weight of the tag is quite significant. **What problems is AB Tasty solving and how is that benefiting you?** Test the new player on LCI => Better visibility + better usage rate ### 42. Great Tool for CROs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about AB Tasty?** We found the widgets very interesting, you can solve something in just a few clicks, set the behavior, UI of your brand, CTA. We tried most of them. The online editor is very friendly for marketers with no tech-based knowledge. Customer support is excellent. **What do you dislike about AB Tasty?** Live preview of a test. We find that the best way to check a test is to deploy it to 100% of the target in production, and segment only to our IPs. You can get the "real picture" then. **What problems is AB Tasty solving and how is that benefiting you?** We solve the gap of time between development and testing; the personalization option is great for that. We can iterate quickly, obtain results, and continuously develop improvements. Our main goal is digital payments. Using our mobile banking, we launch tests to increase traffic to the payments flow and enhance conversion within that flow. We are increasing our conversion test by test. ### 43. Easy Setup, Inexpensive For The Same Functionality As More Expensive Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about AB Tasty?** Setting up a test in their editor is pretty easy. If we run into any issues, we contact support or our contact and they are pretty fast at resolving the issue or helping us code it differently. **What do you dislike about AB Tasty?** During the sales period, they said our account person will work with us to develop a structured roadmap, which after a while is still a bit soft. But maybe that's the nature of CRO... **Recommendations to others considering AB Tasty:** If you don't have a sophisticated CRO program, agency or dedicated resources, and just want to do pretty standard AB testing/personalization, this is a great easy-to-use platform with pretty quick customer support. Their reporting tool is more comprehensive than Monetate, which costs 3-4x as much. **What problems is AB Tasty solving and how is that benefiting you?** Tracking clicks on specific parts of our site, testing adding/removing elements in the top nav, testing different homepage content on mobile and desktop, testing buttons in minicart and shopping cart, testing elements in checkout, adding/removing elements for specific segments of visitors. ### 44. A bit of a learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about AB Tasty?** I do like the editor part of the setup experience. The ability to see the changes that you apply to the test pages. **What do you dislike about AB Tasty?** I guess my only dislike is that we have to regenerate the tag after having to save a small change. another that I feel takes a bit of time is not seeing reporting populate instantly. waiting for it to populate can lead to not knowing if it working correctly. I would also like to see more documentation on the e-commerce purchase tag, I would like to use it but need more information on how I can implement it on a clients test. **Recommendations to others considering AB Tasty:** Demo before developer starts to work with AB tasty? **What problems is AB Tasty solving and how is that benefiting you?** Donation purchases, trying to see what users would click on for the different donation forms we have from our clients. ### 45. Very nice website UI testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2019 **What do you like best about AB Tasty?** The two most powerful features are the ability for a non web developer to work on various UI tests, and secondly it's the test management functionality. **What do you dislike about AB Tasty?** I don't really dislike anything, once you know what's involved with building a system like this, it's kind of all about various tradeoffs. The system performance is good. **Recommendations to others considering AB Tasty:** Understand your testing needs as best as possible. **What problems is AB Tasty solving and how is that benefiting you?** We have used AB tasty to test a rolling suite of UI changes to our site. It allows us to pick the best performing variants. ### 46. Strong partnership and inspirationnal technology **Rating:** 5.0/5.0 stars **Reviewed by:** Anaïs G. | Chef de projet Marketing Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about AB Tasty?** What I love with AB Tasty is that it is really easy to use. There is a lot of features that help marketers like me to improve our websites by testing various scenarios. Their teams are really helpful and I am very satisfied with my Customer Success manager, who is available and has a very good level of expertise. **What do you dislike about AB Tasty?** What bothers me is to have not enough time to explore and use the platform as much as I want. **Recommendations to others considering AB Tasty:** Give it a try ! It's worth it. **What problems is AB Tasty solving and how is that benefiting you?** We try to improve customer journey. Our main goal is to increase sales and income offering our customers the best user experience. ### 47. Best AB Testing Platform I've Used **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff M. | Sr. Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about AB Tasty?** The broad capabilities of the tool as well as the support from the AB Tasty team. **What do you dislike about AB Tasty?** There is nothing I dislike. Keep up the good work. **Recommendations to others considering AB Tasty:** Keep up the great work. It's great to see that your tool is constantly evolving. **What problems is AB Tasty solving and how is that benefiting you?** Business requirements are changing and evolving constantly. Sometimes even after code is deployed. AB Tasty allows us to not only test, but to be able to do "patch fixes" and provide a temporary solution to a problem while our dev team is solving for a more permanent fix. ### 48. Best partnership to drive CRO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2019 **What do you like best about AB Tasty?** Support team: I have been exploring several A/B testing platforms and AB Tasty Customer Success Manager has provided the best support among potential partners. Very supportive and insightful, super happy with the partnership decision. Platform: Very intuitive and easy to use with a few clicks to set up the test and to understand the results. Love the visual editor to make quick changes and push to the site without having to wait a lots of time. China: The only AB Test platform so far which works in China without impacting the page load. **What do you dislike about AB Tasty?** Room for improvement for heatmap reports. **Recommendations to others considering AB Tasty:** Highly recommended business partner **What problems is AB Tasty solving and how is that benefiting you?** - Personalization - AB Test - Improving conversion rate to impact sales (easier to review ROI for website changes) ### 49. A very useful tool to make product decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Abderrahmane A. | Head of UX, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about AB Tasty?** Very easy to use and set up your experiments and a very proactive team to help us set up the complex tests. **What do you dislike about AB Tasty?** Not available for mobile and end to end server tests **Recommendations to others considering AB Tasty:** AB Tasty is a powerful tool to test your Business Hypotheses through continuous experimentation. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is at the core of our Experimentation strategy ### 50. Good functionality, so-so UI/UX **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2018 **What do you like best about AB Tasty?** Segmentation is great. You can slice and dice cohorts in simple ways to deliver an A/B test to any specific patient. It's also very easy to manage tests in different environments (test vs Production) **What do you dislike about AB Tasty?** The UI is a bit clunky, especially when it comes to managing experiments through environments. **Recommendations to others considering AB Tasty:** Definitely try to get a trial setup so you can validate the experience. Documentation, product overviews, and screenshots are one thing, but you'll really understand the value once you've implemented the solution and started using it in a Production setting. **What problems is AB Tasty solving and how is that benefiting you?** We're able to run A/B tests and multi-variate tests to optimize a variety of interactions with our platform. We can track variant performance across a number of metrics and are already optimizing signups and other metrics. ## AB Tasty Discussions - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote - [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+11%3A48%3A28+-0500&secure%5Bsession_id%5D=616e1ef5-9c63-4091-bfa4-ea07f8f81fa6&secure%5Btoken%5D=65106be408e21eebd1dbc802513d720a0f85c9399b02c57b85818a5163ead08d&format=llm_user) ## AB Tasty Integrations - 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[Optimove](https://www.g2.com/products/optimove/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## AB Tasty Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AB Tasty Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)