--- title: AB Tasty Reviews meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 414 reviews by the users' company size, role or industry to find out how AB Tasty works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 414 scale: '5' date_modified: '2026-08-04' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # AB Tasty Reviews **Vendor:** VWO AB Tasty **Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Average Rating:** 4.4/5.0 **Total Reviews:** 414 ## About AB Tasty At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com ## AB Tasty Pros & Cons **What users like:** - Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews) - Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews) - Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews) - Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews) - Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews) - Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews) - Experimentation (34 reviews) - Features (29 reviews) - Analytics (27 reviews) - Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews) **What users dislike:** - Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews) - Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews) - Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews) - Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews) - Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews) - Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews) - Steep Learning Curve (15 reviews) - Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews) - Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews) - Editing Issues (14 reviews) ## AB Tasty Reviews ### 1. Excellent ! **Rating:** 5.0/5.0 stars **Reviewed by:** Shahani D. | E-Store Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2024 **What do you like best about AB Tasty?** I'm pretty new on using the tool AB Tasty, but it's easy to use and you can understand pretty quickly what needs to be done in order to make your test work. And for our part, Maëlle is ALWAYS available when needed so it's a pleasure to work with AB TASTY. **What do you dislike about AB Tasty?** For the moment, nothing that I dislike honestly. **What problems is AB Tasty solving and how is that benefiting you?** When we have some issues on the website, we can add a patch pretty quickly in order to hide the issue by the patch. It also helps us converting better and more. When we do price-offs on the website, the AB Tasty personalizations are really helpful. ### 2. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AB Tasty?** The UX / design is very friendly and easy to use **What do you dislike about AB Tasty?** App testing, our business is moving to apps space **What problems is AB Tasty solving and how is that benefiting you?** Streamline testing process within the company ### 3. A simple solution and a very good accompaniment **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent P. | Responsable pôle production web Agence, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** The solution is intuitive and easy to handle, allowing for rapid deployment of tests. The attentive support and availability of Shane B. have greatly contributed to a smooth use of the solution, thanks to regular feedback that kept us informed about new features. **What do you dislike about AB Tasty?** Some slowdowns during large deployments but nothing too serious. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps us improve the user experience by assisting us in best meeting user expectations. It also allows us to test features before they go live. ### 4. Merci, j'ai AB Tasty ! **Rating:** 4.5/5.0 stars **Reviewed by:** Anais P. | Digital marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** The flexibility of the tool allows us to make changes very quickly on our site. Whether it's a pre-home, a button change, or anything else, Ab Tasty allows us to do it quickly, without going through a development phase. **What do you dislike about AB Tasty?** It is sometimes a bit complicated to analyze the test results because we do not clearly know the scope of analysis. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows me not to have to ask a developer to implement changes or tests: it is therefore easier, cheaper, and faster. ### 5. Continuously improve quality **Rating:** 5.0/5.0 stars **Reviewed by:** Ronan D. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about AB Tasty?** AB Tasty allows us to continuously improve the quality of our content and designs, thanks to a clear and easy-to-use interface. Very practical also for addressing certain tech issues by creating patch campaigns. **What do you dislike about AB Tasty?** The only drawback is not having enough time to launch even more test campaigns. **What problems is AB Tasty solving and how is that benefiting you?** This allows us to choose the most efficient words to make our content as understandable as possible, and also the best highlights. ### 6. An indispensable partner for optimizing our commercial performance **Rating:** 4.5/5.0 stars **Reviewed by:** Nazim M. | Product Owner/ CRO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about AB Tasty?** Understanding our needs and challenges proves to be crucial in our daily collaboration. The proper involvement of the CSM AB Tasty and the PS teams allows us to implement our CRO roadmap and thus, test the UIs developed in workshops with our UX and UI designers through AB testing or personalization campaigns. **What do you dislike about AB Tasty?** Some implementation timelines for campaigns can be long. Some issues with campaign tracking. **What problems is AB Tasty solving and how is that benefiting you?** Allows us to improve our lead generation ### 7. Great CRO platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2024 **What do you like best about AB Tasty?** The implementation was relativley easy and quick. The platform's interface is user friendly. We are running quite a few tests at any given time, no limittation on how many experiements can be run. Affordable pricing. Easy reporting. Loads of no code tests can be performed supporting our learn fast fail fast philosophy. We have a dedicated account manager who is ready to help us with any issues we may have. We have access to loads of industry case studies. No flicker on site providing seamless user experience between variants. **What do you dislike about AB Tasty?** No dislikes, the platform serves all our needs. **What problems is AB Tasty solving and how is that benefiting you?** We are optimising our site by using ABT for our CRO track. We try to test every feature from strategic initiatives to simple copy changes. Our aim is to improve our CVR, increase AOV and UPO by providing the best possible tested userexperience to our customers. ### 8. A useful tool for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** Effective communication with the AB Tasty team that listens to our needs. **What do you dislike about AB Tasty?** A platform that can be complicated to understand when you first use it. **What problems is AB Tasty solving and how is that benefiting you?** Allows you to set up tools quickly without having to develop the site internally. ### 9. An ally of our CRO strategy **Rating:** 4.0/5.0 stars **Reviewed by:** hélène L. | LEAD CRO - WEB ANALYST, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about AB Tasty?** Strong support in getting to grips with the tool and assistance available to resolve situations. The implementation was carried out in two stages: a POC and then a generalization. The tool is easy to integrate. Our CSM is very available and knows how to provide us with advice when we ask for it. **What do you dislike about AB Tasty?** With the construction of our website, few things are achievable with the AB Tasty editor (developer man-day time essential). Bring us more expertise on our particular sector: idea of A/B testing, etc... **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to test new wordings and components before a design phase. This contributes to improving the performance of our entry points to our digital journeys. ### 10. A constantly evolving tool and customised support to meet business needs perfectly **Rating:** 4.5/5.0 stars **Reviewed by:** Léa F. | E-commerce & Loyalty Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about AB Tasty?** The platform's UX/UI is very good, the experience is intuitive and allows you to test many feautures on your own. Customer Success Manager (Caroline) support is one of the solution's major strengths: she's highly responsive, efficient and always willing to make suggestions. The idea of sharing best practices with other companies is also a great source of inspiration. **What do you dislike about AB Tasty?** Once the configurations are completed, it is sometimes challenging to view the tests on different devices. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allows us to quickly implement customizations without the need for development. The platform also enables us to conduct A/B tests, which we use internally to justify necessary developments (central IT prioritizes the needs of the Maisons relative to others). ### 11. The interface is intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Gautier N. | Chef de projet digital - SEO & SEA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about AB Tasty?** The interface is intuitive, allowing our teams to quickly set up A/B tests. Also, the platform offers a wide variety of options and customizations. Our CSM is also very responsive, which is a big plus! **What do you dislike about AB Tasty?** Some advanced features may require very technical skills. **What problems is AB Tasty solving and how is that benefiting you?** The tool allows us to instantly improve and correct elements on our site. Without it, we would constantly have to call on our developers. ### 12. AB tasty - a very good HTML overlay solution **Rating:** 4.5/5.0 stars **Reviewed by:** Christophe D. | webmaster, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about AB Tasty?** AB Tasty allows us to easily add elements to our site without going through developments that can prove to be long and time-consuming. Moreover, the solution is flexible and allows us to easily separate our marketing campaigns. **What do you dislike about AB Tasty?** Although the flexibility of the tool is proven, it is still necessary to have monitoring because tools are constantly evolving. Total independence for the client is not possible. **What problems is AB Tasty solving and how is that benefiting you?** - Flexibility of use - HTML overlay independent of traditional production releases ### 13. Great tool, very intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Will R. | Experimentation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about AB Tasty?** The product is easy to use and allows me to generate tests quickly and efficiently. Although I would never use the visual editor in other tools due to issues it would cause, in ABtasty I have found this to be much more robust when building tests myself. The support has been excellent when we rarely had issues, and the team is quick to solve any concerns. I look forward to our continued partnership with ABtasty. **What do you dislike about AB Tasty?** The only issues I have had with this tool are a bit of lag with the QA process. Although the team have been very responsive in helping me with this issue. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty and flagship are helping us with a wide range of use cases across the business. Our primary use case for the tool is to optimise the critical user journeys, to which ABtasty adds much value. We have also found use in feature management and patching which can help us save on dev resource. ### 14. The best user-friendly AB testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Christine B. | Worldwide Ecommerce Performance & Online Services Manager at Diptyque, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about AB Tasty?** Very user-friendly Easy to implement, monitore our campaigns Campain editor is very user friendly : so many possibilities Always improving their products and functionnalities Widget library very useful Reactivity of their customer support **What do you dislike about AB Tasty?** More an opportunity: have a unique ROI dashboard when we have multiple country accounts **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty has been a revolution in the way the company uses to optimize the website (based on asumptions). Now test & learn is part of our digital strategy. ### 15. The best tool to answer all you UX theories **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AB Tasty?** Perfect to quickly try out some designs and optimizations on your website and see how your users are reacting to it. The team is also lovely and full of insights and examples to guide you whenever needed. I was also able to get the hang of the tool quite rapidly on my first go, even then, I still learn about new tidbits that can come in quite practical in the future; **What do you dislike about AB Tasty?** The visual interface isn't perfect. You often get items not acting exactly as you want them to/expect. Thankfully I have the skills to edit the code when needed directly, but for some of my colleagues, it can be a challenge to setup a test perfectly. **What problems is AB Tasty solving and how is that benefiting you?** We don't always have the resources to run user tests directly, as our team is quite small, but using AB Tasty, we're able to still collect enough data to confirm or reject theories about some UX or UI improvement we'd like to make. We've recently started using AB Tasty for bigger and bigger feature tests, like a complete makeover of our product page and checkout, and with the tools available, it has been extremely simple to set them up and collect data as to pick the best variations, as well as bring up new points of interest for future improvements. ### 16. Great product, fabulous customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Katie P. | Marketing Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about AB Tasty?** AB Tasty is far more user friendly than any A/B testing and personalization tool has a right to be! I've found it very easy to get the hang of using it. The AB Tasty Learning platform is great and the help doc availability is comprehensive. AB Tasty also has super fast (and good!) customer service -- they even helped me with a test by writing custom Javascript for me when I was having an issue getting an anchor link to work the way I wanted it to. I can't say enough wonderful things about our Customer Success Manager, Justin, as well. He's always been able to answer every single one of my questions, no matter how ridiculous, big or small, or how in the weeds it was. He's brilliant, he's prompt, and he's a blast to chat with. **What do you dislike about AB Tasty?** I honestly can't really think of anything at the moment. No complaints! **What problems is AB Tasty solving and how is that benefiting you?** Beyond A/B testing and building personalization journeys, I've also been able to use AB Tasty to patch website issues and build pop ups. I love being able to quickly add a pop up to any page on our website, a feature that our CMS doesn't currently have. I've also been able to use it to embed interactive content that wasn't embeddable directly in our CMS. AB Tasty is very flexible. ### 17. Good testing tool with some interesting add ons **Rating:** 4.0/5.0 stars **Reviewed by:** Marcello P. | Head of Web, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about AB Tasty?** Very easy to use , both for client and server side testing. Comes with some useful widgets and integrates easily with a large variety of tools. The CMS team is helpful and very supportive. **What do you dislike about AB Tasty?** Compared to the CMs team, the chat support of the tool is a bit sub-par and only able to engage within their understanding of the tool. **What problems is AB Tasty solving and how is that benefiting you?** Allows us to test improvements at scale , which helps us meausre impact and effictiveness of our work. ### 18. Robust and essential A/B testing tool **Rating:** 4.5/5.0 stars **Reviewed by:** AURÉLIE L. | Head of CX, design & content, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about AB Tasty?** A/B Tasty is an essential tool, robust, intuitive and stable, it enables precise testing and meaningful personalization, especially with the new product Emotions AI. Sales and customer success managers aree highly effective, providing otpimal support. **What do you dislike about AB Tasty?** Needs experts like data analysts to lead the projet. **What problems is AB Tasty solving and how is that benefiting you?** User experience otpimization, data driven decision making, persoanlization at scale, rapid experimentation and innovation, revenue growth and conversion ### 19. Great Product with Fantastic Functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Alex B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about AB Tasty?** Client customer suport is great - our Customer Success Team Lead, Scarlett has been amazing and very helpful with getting everything set up and moving forward with progress. The flexibility and versatility with testing is unmatched from other testing tools I have seen. The implementation and integration is failry straightforward and the platform provides easy to use reporting. We frequently use AB Tasty for all our experiments and this is critical to rolling out changes to our web pages. **What do you dislike about AB Tasty?** Inititally our main frustration was with extending out the report functionality to integrate with our internal data for in-depth customer analysis and segmentation. AB Tasty have recently released a new feature which directly integrates with BigQuery which is going to be a game changer for us as it will remove the dependency for cusom development. This will resolve this frustration so it will be a really poistive time to be onboarding AB Tasty if its something you are considering. A small point of note - some of the AB Tasty documentation could be improved to include more detail guidance and clarification. The library is definitely exensive, but having a feature where clients can provide feedback updates to the documentation articles would be useful. Nevertheless, Scarlett has been amazing at clarifying any points we have had regarding this. **What problems is AB Tasty solving and how is that benefiting you?** It's helping us to assess customer experience across our platform and to move to a postion where we can offer the very best experience for all our users. With client side, we can test ideas and potential improvements that have been suggested internally or by our customers without the need to heavily invove development resource. ### 20. AB Tasty transformed my A/B testing, providing insights that improved my conversion rates. **Rating:** 4.5/5.0 stars **Reviewed by:** Emad G. | CRO-Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about AB Tasty?** Its user-friendly interface and powerful analytics, which make it easy for me to set up A/B tests and gain actionable insights that drive real results. **What do you dislike about AB Tasty?** It can be overwhelming at first due to the extensive features, and sometimes the learning curve for new users can be steep. **What problems is AB Tasty solving and how is that benefiting you?** Helps me tackle business problems like optimizing marketing strategies, improving user engagement, and increasing conversion rates through effective A/B testing and data analysis. ### 21. Fully satisfied of the solution and services **Rating:** 5.0/5.0 stars **Reviewed by:** Sirisack V. | Conversion Rate Optimization (CRO) Expert, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about AB Tasty?** AB Tasty is the best experimentation tool in the industry and fully respond our needs. Very easy to handle both for marketing teams, or tech. Support team is very dynamic and the overall team is efficient to help us reach our goals regarding our onsite performance, or helping us spreading experimentation best practices within the company. **What do you dislike about AB Tasty?** If needed, making connections between different sub-domain / sub-accounts is not possible. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty really helps in our continuous improvement strategy an growing the CRO activity within the group. ### 22. Solution très fiable et équipe **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about AB Tasty?** La solution est robuste. Les widgets rendent l'expérience fluide et facile à exploiter en quelques minutes. L'éditeur visuel vous permet de voir les changements en temps réel. **What do you dislike about AB Tasty?** The QA could sometimes be time-consuming with the tag reloading and the visual editor capricious with single-page application websites. **What problems is AB Tasty solving and how is that benefiting you?** La confiance que nous avançons dans la bonne direction pour offrir l'expérience consommateur que nos acheteurs attendent ### 23. A Great Partnership with AB Tasty **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2024 **What do you like best about AB Tasty?** - One of the best parts of working with AB Tasty is the support you recieve from your Account Manager. Whether it is a technical question or help with our strategy our AM has always been attentive and supportive. - The visual editor has also made it incredibly easy to run low-tech tests to without needing to involve our internal developers. This is invaluable as we do not have any developers dedicated to optimisations. - AB Tasty is always introducing us to new products that help us to compete against our competitors, such as, emotions AI. - Suggestions I have made to improve the tool have been implemented. **What do you dislike about AB Tasty?** - Sometimes the visual editor interface can be diifcult to use **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty plays a critical role in allowing us to understand whether modifications we make to our site have a positive impact on our customers and revenue. Additionally, AB Tasty provides us with the opportunity to personalise content for each customer segment. ### 24. Brilliant Onboarding Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about AB Tasty?** AB Tasty have been great during the onboarding process of the tool on to our platform. The training sessions, guidence and advise have been really clear and articlated in an easy to understand format. The customer success team on our account are very knowledgable about all things AB Tasty and have been a real support. I'm excited to continue to use AB Tasty to test various functionality across our website and with the capability of the AB Tasty I'm sure the results will soon be clear to see. **What do you dislike about AB Tasty?** I'm yet to come across any sticking points within AB Tasty as it compares well to previous testing platforms I've used **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is allowing us to test ideas and hypothosis before rolling out changes to all traffic, it's providing key learnings and insights to allow us to make the correct decision for the customer ### 25. Amazing platform & great team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AB Tasty?** The platform is very useful and intuitive to use. It's really powerful to help test ideas and follow an experimentation roadmap. It helped me help my dev team improve our website. I also got the chance to see and try AB Tasty's new features this year (Emotions AI, Potions) which make the tool even more powerful. **What do you dislike about AB Tasty?** The inability to export results in a "beautiful" way The flickering effect on our website when testing **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty helps quickly testing hypothesis I have concerning the user experience and their journey ### 26. ABTasty, the perfect copilot for experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about AB Tasty?** Beyond being a powerful experimentation tool, I appreciate their continuous optimization. The ABTasty teams constantly evolve their products to make users' daily tasks easier and to be the best ally for experimentation. In the two and a half years I’ve been using it, many features have been introduced, each time matching my needs. **What do you dislike about AB Tasty?** Objectively: it’s hard to find any negative aspects. The support team is always extremely responsive when issues arise. I experienced some flickering effects at the beginning, which no longer occur. And I know they are working to further improve the QA process. **What problems is AB Tasty solving and how is that benefiting you?** Experimentation has allowed us to provide concrete solutions to strategic issues, as well as to impactful wording topics. We still need to use ABTasty more for feature-related topics to mitigate risks ### 27. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Romain B. | Team Lead Data & Optimization, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** User-friendly and very reliable tool. Delighted to be able to use it daily with a large number of clients. **What do you dislike about AB Tasty?** A new module (EmotionAI) slightly opaque and difficult to convert after POC. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is one of the main solutions on the market in France and allows for easy implementation and development of CRO organizations. A comprehensive tool that allows for the implementation of the majority of use cases. Looking forward to being able to use the recommendation & merchandising module as well. ### 28. Good overall experience **Rating:** 3.5/5.0 stars **Reviewed by:** Pascaline L. | Chargée de projet CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about AB Tasty?** - Easy-to-use tool - Support from AB Tasty teams to build skills - Diversity of solutions **What do you dislike about AB Tasty?** - Tag weight on the sites - Platform slow to load - Exchanges with the team are sometimes complex (many interlocutors, contact by email only) **What problems is AB Tasty solving and how is that benefiting you?** Better understanding of the user journey / avoid making changes without certainty / helps to share with colleagues on a topic: there is reliable data, and not just "I like" "I don't like" ### 29. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Wissal K. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about AB Tasty?** The best thing about AB Tasty is that you can do a lot of test before asking the dev to do modification and also make sample expermintation **What do you dislike about AB Tasty?** we can never launch our QA by our own we find our selves alzays in need of assistance **What problems is AB Tasty solving and how is that benefiting you?** The best thing about AB Tasty is that you can do a lot of test before asking the dev to do modification and also make sample expermintation ### 30. Experimentation made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about AB Tasty?** The user interface is really straight forward, our onboarding training takes 60 minutes to complete and then our employees are ready to create their first experiment. In comparison to other AB testing solutions what stands out are the visual editor, lot of widgets, options, yet very easy to use, have been using now for more than 5 months without any bugs or issues, very impressive. Other favourite is the QA step in the test set up, it gives very detailed feedback if something is not working, with other tools it was quite hard to do any debugging, with AB tasty it is very simple. Also it is really great to have a proper 2-way GA4 integration available, so we can even use GA4 audiences for targeting in AB tasty. Beyond the software, the AB Tasty team is also super helpful, regularly bringing case studies, helping with any queries, questions at great speed. Also the support is very responsive, there is a live chat function where within minutes we can get help. It was also very easy to onboard the tool and replace our older one, we managed to set up a proof of concept implmentation within a few days. **What do you dislike about AB Tasty?** We have several domains and the AB Tasty tags are different per domain, which makes it a bit more complicated than our previous vendor, though the tags are easy to set up. **What problems is AB Tasty solving and how is that benefiting you?** We are using AB Tasty for experimentation, which are either related to optimisation, helping us to reach our KPI targets, or de-risking migration projects where we want to ensure that the performance of the given solution is at least kept the same as prior to migration. Occasionally we also use the patch function to roll out a change temporarily via AB tasty to all traffic, whilst the change is productionised. The AB Tasty team also brings valuable insights which can inspire us with new ideas to reach our business goals. ### 31. Easy to use UI, lots of integrations & great support **Rating:** 4.5/5.0 stars **Reviewed by:** Chris D. | Technical Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about AB Tasty?** UI is very intuitive to use. I have setup multiple tests of the same site without any issues and they haven't impacted/conflicted with each other. Support from our account manager Scarlett and the live chat are both great. I'm replied to really quickly and have always found a solution to the questions I have. I use AB Tasty on a daily basis as part of my role and their roadmap of new features ensures that we're always coming up with new ideas of CRO ideas to test throughout the year. Integration with our sites, GA4 and Microsoft Clarity were all really easy, with no additional developer support required. **What do you dislike about AB Tasty?** The only small gripe I have is that it's time consuming switching between different sites (we manage 6 domains in AB Tasty). It would be handy if when you switched domain it took you to the same section of the AB Tasty admin on the new domain. At the moment I have to navigate from the dashboard each time. For the majority of users I wouldn't imagine this would be a frustration though as they will only be using a single domain. **What problems is AB Tasty solving and how is that benefiting you?** We are able to quickly test conversion rate optimization ideas without using developer resource. Once we know an idea will work then we handover to our devs who make the change permenantly in our codebase. This saves time and also makes sure we only invest developer resource on features that we know have a return. ### 32. Really kickstarted our AB Testing journey **Rating:** 4.5/5.0 stars **Reviewed by:** Dave P. | Lead Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about AB Tasty?** Very simple to integrate into Shopify and to set up test campaigns. The reporting interface is easy to use to find insights. Our Customer Success Manager is very knowledgeable and responsive. **What do you dislike about AB Tasty?** The documentation is in the process of being updated so it's hard to self-serve. High price point **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is filling the gap left when Google sunset Google Optimise where it became very hard to run and analyse tests. It's a lot more powerful though, so it's expanded the scope of what we can test and how often we can run tests. ### 33. Exceptional Customer Support and Dedication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about AB Tasty?** We have been incredibly impressed with ABTsty, particulary for their exceptional customer support and dedication to suit our business needs. A special shout out to Scarlett and Raj for their outstanding work and support. Their combined efforts in helping us nevigate the platform, and always providing timely and insightful guidance, have truly enhanced our experience with ABTasty. Thank you, Scarlett and Raj, for your unwavering support and commitment! The tools are also easy to use, allowing us to build quick tests ourselves without any coding. Ease of implementation is good too. It's a tool that our team greatly relies on and uses everyday. **What do you dislike about AB Tasty?** It can be difficult to carry out QA on mobile. If the plaform requires us to log in, it can become cumbersome having to switch to my desktop to refresh the tag and then repeat the whole process again. It would be great if the platform could be more mobile-friendly by introducing a mobile version or an app where I could complete the QA from my mobile directly. This would streamline the workflow and be especially useful when I have to perform a QA when I'm not in front of my desktop. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty has increased the efficiency of website optimasation efforts. The various editor tools, personalisation features and reports allow us to quickly build tests without coding. ### 34. Tremendously Powerful and Simple To Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about AB Tasty?** Widgets for business users, simple reporting, uploading of offline data, good account management, excellent customer support. **What do you dislike about AB Tasty?** Sometimes the UI is a little slow. Can't use the user interface on a phone when I need to turn an experience on or off in an emergency and I am away from my desk. **What problems is AB Tasty solving and how is that benefiting you?** We're able to get business users to run tests running on SPA type pages. We can quickly fix formatting issues that would otherwise require a release. We're integrating with GA4 and ContentSquare for indepth analysis. ### 35. AB Tasty is a great tool for experimentation & testing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about AB Tasty?** AB Tasty is easy to use, it allow flexibility in testing and can be used daily. Customer support is good and improves from year on year. **What do you dislike about AB Tasty?** The tool has some limitations, requires a lot of time, investment and efforts. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty allow to get precise targeting on segmentation, to push the right content to the right user. It allow to assess if certain features are beneficial or not. ### 36. Challening. It's a great to to challenge not only users and website, but also yourself. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about AB Tasty?** The chance to give life to our idea, in order to improve the user experience and the usability of the website **What do you dislike about AB Tasty?** The duplicate feature do not always work, often we had issue with the goals setting...once you duplicate the campaign the goals do not register data on the original or the variation,,,it depends **What problems is AB Tasty solving and how is that benefiting you?** we work worldwide and thanks to it helps us satisfy some issue or request every single maket did us ### 37. Very good relationship with the ABTasty Team and support team **Rating:** 4.5/5.0 stars **Reviewed by:** Aurélien J. | Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about AB Tasty?** The customer support is top noch, helping you in building your test and personalization campaign. It's really easy to implement on your website through a tag manager. Very well integrated with analytics tools **What do you dislike about AB Tasty?** I wish to have even more widgets choices with built in connector to CRM tools **What problems is AB Tasty solving and how is that benefiting you?** Trying new features solution and optimize our conversion ### 38. My accompaniment at VB & GD is superbly well-supplied **Rating:** 5.0/5.0 stars **Reviewed by:** Mélanie N. | E-Store Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about AB Tasty?** What I appreciate most about working with Ab Tasty, and especially our Customer Sucess, is their involvement, technical knowledge and follow-up. Also, the marketing organization is impeccable, always striving to satisfy their customers. There's a real plus in their support **What do you dislike about AB Tasty?** Nothing, We have just a great exprience with us **What problems is AB Tasty solving and how is that benefiting you?** Nothing ### 39. An essential tool for CRO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about AB Tasty?** The monitoring and support of our CSM and the technical teams of AB Tasty. **What do you dislike about AB Tasty?** Some small bugs in the visual editor, especially in the mobile format. **What problems is AB Tasty solving and how is that benefiting you?** Ab Tasty allows us to ensure that a feature we want to implement has a positive impact on the UX and/or the CRO. ### 40. I use this solution to test donation forms **Rating:** 4.0/5.0 stars **Reviewed by:** Abdelmalek B. | Webmaster & Webmarketer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about AB Tasty?** The use of AB Tasty allows us, among other things, to better understand how people use our sites, particularly the user journey. **What do you dislike about AB Tasty?** The statistics of the results are not educational enough. **What problems is AB Tasty solving and how is that benefiting you?** We can test different types of displays on our sites without the need for development. At the same time, we are monitored and supported by the support team. ### 41. Good experience but when we want to do an experience it often leads to a use of an man day. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about AB Tasty?** Ab tasty is a userfriendly platform often updated **What do you dislike about AB Tasty?** We need man day to do developed campaign **What problems is AB Tasty solving and how is that benefiting you?** It a quick win when we don't have enough time available in our IT team. It allows us to test ideas before going in production. ### 42. Intuitive platform **Rating:** 4.0/5.0 stars **Reviewed by:** Mathis K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about AB Tasty?** AB Tasty is characterized by its ease of use. The WYSIWYG mode offers marketing teams the ability to set up various campaigns quite easily. This feature also allows for the deployment of certain options that may sometimes be lacking internally. On the other hand, the code section offers development, CRO, and product teams the ability to launch more significant experiments with ease. **What do you dislike about AB Tasty?** Reporting. I would like a simple integration of Ab Tasty data into BigQuery or another data solution. **What problems is AB Tasty solving and how is that benefiting you?** He solves problems related to commercial challenges and improves responsiveness when implementing campaigns. The tool offers us the possibility to confirm or reject the effectiveness of our new features through A/B testing. We are no longer in uncertainty when making crucial decisions. ### 43. Good A/B testing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2024 **What do you like best about AB Tasty?** Easy to set up and use tool. Practical for A/B tests and customizations. **What do you dislike about AB Tasty?** Less practical when it comes to setting up more advanced tests. **What problems is AB Tasty solving and how is that benefiting you?** Allows testing ideas before starting development. Allows having numerical data to promote this or that feature. ### 44. Discovered and approuved AB tasty this year **Rating:** 4.5/5.0 stars **Reviewed by:** Pauline L. | Digital project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about AB Tasty?** Very interested and usefull to get some specific data. Easy to use and you can connect it with other tools. Very good customer support. **What do you dislike about AB Tasty?** Need some times to analyze campaign and data. **What problems is AB Tasty solving and how is that benefiting you?** Always need to the quantity and quality of leads. Thanks to AB tasty, we can adjust the customer's journey. ### 45. Insightful tools, professional business relationship **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about AB Tasty?** Tools are easy to use. Intermediaries are professional and helpful. Events are relevant and friendly. **What do you dislike about AB Tasty?** We have not managed to take full advantage of the platform's value. **What problems is AB Tasty solving and how is that benefiting you?** I can implement features without developpers. I don't have to go through the whole rituals (ticket, grooming, testing, deploy, kill flagship codebase, etc.). ### 46. Strong tool for companies looking to launch an experimentation programme **Rating:** 4.5/5.0 stars **Reviewed by:** Fabien C. | Experience Optimisation Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about AB Tasty?** The richness of features which allows for the majority of your every day optimization use cases. The ability to control how AB Tasty delivers according to cookie consent. The team behind the tech that cares and help you find solutions if and when an issue/complex needs occurs. **What do you dislike about AB Tasty?** Some UI bugs at times, interface load time at times - in most cases it's fine. UI not always super clear but with the training / certifications you get the hang of it fairly quickly **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty solves your everyday needs for your Experience Optimization programme, allows for the delivery of ABn, Redirect, MVT tests Strong targeting capabilities 3rd party connectors with most techs Support team as escalation to help you with your most advanced use cases / needs (or us your agencies :) ) ### 47. Essential testing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about AB Tasty?** The platform provides user-friendly, robust tools to efficiently carry out various tests and personlizations. **What do you dislike about AB Tasty?** Some occasional QA issues that prolong to the start of a new test, however the issue is fixed quickly with the help of the customer success managers. **What problems is AB Tasty solving and how is that benefiting you?** Personalization features that we usually would not be able to implement on our site is easily done with AB Tasty. Real time test data to make faster decisions regarding campaigns and future developments. ### 48. Very good experience overall **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about AB Tasty?** The advantages of AB Tasty: The tool: the modern and user-friendly interface The organization: the responsiveness and friendliness of the teams, the events, the wealth of clients/use cases **What do you dislike about AB Tasty?** some details and features could be improved on the interface, but overall, nothing blocking or that I dislike **What problems is AB Tasty solving and how is that benefiting you?** user experience issues, but also allows challenging the product through A/B tests and going further with personalization, doing e-commerce... ### 49. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Carla S. | Communications project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about AB Tasty?** Shane efficacity and kindness, the platform is easy to use **What do you dislike about AB Tasty?** nothing, everything is fine on ab tasty. **What problems is AB Tasty solving and how is that benefiting you?** It helps us to ocmmunicate on our tradeshow and improve the website ### 50. An extremely user friendly tool for efficient testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about AB Tasty?** AB Tasty is an exteremely user friendly tool that our team uses consistently, as a lot of effective testing can be done without the need for development. The team offer a lot of support when needed, are reactive and assist with ideation. The performance is easy to monitor and helps with efficent decision making in relation to personalisations. **What do you dislike about AB Tasty?** QAing can sometimes prove difficult and extra support is needed and delays the go live date of a test. **What problems is AB Tasty solving and how is that benefiting you?** AB Tasty is helping us to increase conversion by cross-selling products, target non logged in users to increase sign ups to the loyalty programme and create more personalised journeys. ## AB Tasty Discussions - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote - [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+08%3A39%3A45+-0500&secure%5Bsession_id%5D=33ea38f4-c00c-4f50-aac8-b41a4a4fc1a3&secure%5Btoken%5D=0c346fe726b11083150ffbbfff70f50e0fe9dc5c99b8dad6d8cf07c0390f72b6&format=llm_user) ## AB Tasty Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [imagino](https://www.g2.com/products/imagino/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## AB Tasty Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Usability - Emotion AI** - Multi-Modal Support - Setup Simplicity - Platform Integration - User Interface Design **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Performance Optimization - Emotion AI** - Data Privacy - Scalability - Real-Time Processing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Security & Compliance - Emotion AI** - Emotion Granularity - Ethical AI Compliance - Encryption Support **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Advanced Features - Emotion AI** - Integration APIs - Adaptive Emotion Responses - Multi-Language Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Detection Features - Emotion AI** - Voice Emotion Analysis - Facial Expression Recognition - Emotion Detection in Low-Quality Inputs **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Emotion AI** - Adaptive Learning - Natural Language Interaction **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top AB Tasty Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 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