Best Enterprise Video Advertising Software

How Many Video Advertising Software Products Does G2 Track?

Total Products under this Category: 200

Category Stats (Nov 2026)

  • Average Rating: 4.33/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cape.io (+0.62%) - Among all products in this category, Cape.io recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Video Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,100+ Authentic Reviews
  • 200+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Video Advertising Software

G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence

Highlighted products: Prisma, StackAdapt, The Trade Desk, Innovid, Quantcast Platform, Smartly, Google Marketing Platform, and Viant Technology.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=prisma-mediaocean&focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=mediaocean-innovid&focus%5B%5D=quantcast-platform&focus%5B%5D=smartly&focus%5B%5D=google-marketing-platform&focus%5B%5D=viant-technology-llc-viant-technology&segment=enterprise)

Prisma

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

Average Rating: 4.0/5.0

Total Reviews: 431

How Do G2 Users Rate Prisma?

  • Ease of Use: 7.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.5/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 6.9/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Prisma?

  • Seller: Mediaocean
  • Company Website:
  • Year Founded: 1967
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    1,150 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Assistant Media Planner, Media Planner
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 50% Large, 38% Medium

What Do G2 Reviewers Say About Prisma?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Prisma, making campaign management and billing effortlessly efficient.
  • Users commend Prisma for its efficient campaign management, seamlessly integrating billing and providing easy access to campaign data.
  • Users highlight the efficiency of Prisma in consolidating campaign management and budgeting into one streamlined platform.
  • Users appreciate the user-friendly navigation of Prisma, making it simple to find and manage essential tasks.
  • Users value the intuitive and user-friendly interface of Prisma, enhancing campaign management and simplifying billing processes.
Cons
  • Users report that Prisma has slow performance, especially when updating campaigns and using reporting features.
  • Users experience frequent glitches and random errors, which detract from the overall functionality and user-friendliness.
  • Users face technical issues with frequent glitches, bugs, and inadequate support, complicating their overall experience.
  • Users struggle with functionality limitations in Prisma, experiencing bugs, slow uploads, and complicated features.
  • Users report experiencing constant software bugs that disrupt workflows and diminish the overall usability of Prisma.

What Are Recent G2 Reviews of Prisma?

What Are G2 Users Discussing About Prisma?

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

How Do G2 Users Rate StackAdapt?

  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.7/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 7.9/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.2/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

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Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Average Rating: 4.2/5.0

Total Reviews: 420

How Do G2 Users Rate Innovid?

  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.8/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Innovid?

  • Seller: Innovid
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    814 employees on LinkedIn®
  • Ownership: CTV (NYSE)

Who Uses This Product?

  • Who Uses This: Social Media Strategist, Social Media Coordinator
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Innovid?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Innovid, appreciating its intuitive interface and straightforward campaign management.
  • Users appreciate the intuitive and user-friendly interface of Innovid, enhancing campaign management and overall workflow efficiency.
  • Users appreciate the effective viewership and measurement of Innovid, enhancing their video advertising strategies globally.
  • Users value the real-time creative management capabilities of Innovid, enhancing video ad effectiveness across multiple platforms.
  • Users value the efficiency of Innovid for creating engaging video ads that enhance audience interaction and measurement.
Cons
  • Users find Innovid has a steep learning curve, hindering confidence and requiring significant time to master its features.
  • Users find the steep learning curve of Innovid challenging, often requiring considerable time and effort to master.
  • Users find Innovid to be time-consuming due to its complex features and challenging learning curve.
  • Users find Innovid's time-consumption in learning and managing features hampers efficiency and confidence in the app.
  • Users face challenges with inefficient campaign management, particularly in uploading assets and navigating the import/export process.

What Are Recent G2 Reviews of Innovid?

What Are G2 Users Discussing About Innovid?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 6.6/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Quantcast Platform impressive, with intuitive navigation and clear insights.
  • Users appreciate the easy navigation and best-in-class AI for audience insights, enhancing campaign planning and execution.
  • Users find the intuitive campaign management features of Quantcast Platform effective and easy to navigate for performance campaigns.
  • Users appreciate the easy-to-navigate layout and helpful AI Assistant, enhancing their campaign planning and execution experience.
  • Users appreciate the proactive and helpful customer support from Quantcast, enhancing their overall experience with the platform.
Cons
  • Users find a lack of essential reporting features in Quantcast, which hinders their campaign management and analysis.
  • Users find the limited features of Quantcast challenging, particularly in reporting reach and audience tracking.
  • Users find the poor reporting capabilities of Quantcast limiting, hindering effective campaign analysis and management.
  • Users express frustration over the limited reporting options in Quantcast, hindering effective campaign management and insights.
  • Users find the reporting limitations of Quantcast frustrating, particularly lacking vital metrics for campaign management.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

Average Rating: 4.4/5.0

Total Reviews: 437

How Do G2 Users Rate Smartly?

  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.8/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Smartly?

  • Seller: Smartly.io
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Finland
  • LinkedIn® Page: www.linkedin.com
    1,022 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 49% Medium, 30% Large

What Are Recent G2 Reviews of Smartly?

What Are G2 Users Discussing About Smartly?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 7.8/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the unified and integrated management of marketing tools, simplifying performance tracking and campaign analysis.
  • Users appreciate the integrated campaign management of Google Marketing Platform, enabling smarter decisions and easier performance tracking.
  • Users appreciate the ease of use in Google Marketing Platform, streamlining their marketing efforts with an intuitive interface.
  • Users love the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter marketing decisions.
  • Users value the integrated performance tracking of Google Marketing Platform, simplifying data-driven marketing decisions and campaign management.
Cons
  • Users find the complex interface of Google Marketing Platform intimidating, especially beginners lacking analytics experience.
  • Users find the steep learning curve of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for beginners unfamiliar with analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the platform expensive, especially for smaller businesses and those without technical support or familiarity.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Ease of Use: 8.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 7.5/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend Viant Technology for its fantastic customer support, enhancing their experience with the platform's capabilities.
  • Users appreciate the ease of use of Viant Technology, finding campaign setup and performance tracking straightforward.
  • Users value the easy setup of Viant Technology, enabling seamless campaign implementation and performance tracking.
  • Users value the setup ease of Viant Technology, finding it simple to implement campaigns and track performance.
  • Users commend the helpfulness of Viant's team, noting their responsiveness and expertise in enhancing campaign performance.
Cons
  • Users find the limited reporting abilities of Viant Technology frustrating, particularly when trying to track essential KPIs.
  • Users find the reporting limitations frustrating, especially the lack of clear KPIs and user-friendly navigation.
  • Users find the complex reporting of Viant Technology frustrating and lacking clarity compared to other ad platforms.
  • Users struggle with the editing difficulties in Viant Technology, finding bulk updates and workflows tedious and unintuitive.
  • Users find the steep learning curve frustrating, especially when trying to navigate advanced features and reporting.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Average Rating: 3.8/5.0

Total Reviews: 85

How Do G2 Users Rate Roku OneView (formerly Dataxu)?

  • Ease of Use: 7.1/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 10.0/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Roku OneView (formerly Dataxu)?

  • Seller: Roku
  • Year Founded: 2002
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    4,493 employees on LinkedIn®
  • Ownership: NASDAQ:ROKU
  • Total Revenue (USD mm): $1,778

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Hospital & Health Care
  • Company Size: 41% Medium, 31% Small

What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

  • Ease of Use: 7.5/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.6/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 10.0/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.0/10 (Category avg: 8.2/10)

Who Is the Company Behind MediaMath by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros
  • Users value the unique campaign categories offered by MediaMath, along with exceptional customer support.
  • Users appreciate the transparency and control over spending offered by MediaMath, enhancing their budgeting experience.
  • Users value the transparency and control over spending offered by MediaMath by Infillion for effective budget management.
  • Users value the unique campaign options in MediaMath, complemented by excellent customer support for seamless management.
  • Users value the unique campaign options in MediaMath, alongside excellent customer support that enhances their experience.
Cons
  • Users find the complexity of the UI frustrating, with outdated design and difficult navigation impacting their experience.
  • Users find the initial setup complex and time-consuming, leading to challenges in navigating the product effectively.
  • Users find the complex user interface difficult to navigate, with outdated design and slow reporting updates.
  • Users find the dashboard issues frustrating due to outdated UI, complex navigation, and slow reporting updates.
  • Users find the difficult navigation due to outdated UI and nested menus, complicating their overall experience.

What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

Celtra

Celtra is an award-winning digital advertising creative operating system platform that helps brands, agencies, and media organizations unlock advertising performance. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.2/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

WideOrbit

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.

Average Rating: 4.1/5.0

Total Reviews: 50

How Do G2 Users Rate WideOrbit?

  • Ease of Use: 7.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.2/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.3/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.2/10)

Who Is the Company Behind WideOrbit?

Who Uses This Product?

  • Top Industries: Broadcast Media, Marketing and Advertising
  • Company Size: 44% Medium, 34% Large

What Do G2 Reviewers Say About WideOrbit?

AI-generated summary from verified user reviews

Pros
  • Users find WideOrbit's automation reliable, enabling seamless on-air programming even if studio systems fail.
  • Users appreciate the ease of use of WideOrbit, citing its reliable performance and seamless functionality during on-air operations.
  • Users appreciate the reliable on-air automation of WideOrbit, ensuring seamless programming even during technical issues.
  • Users value the reliable automation of WideOrbit, ensuring seamless programming even during technical issues.
  • Users appreciate the reliable on-air performance of WideOrbit, ensuring seamless playback even during computer failures.
Cons
  • Users experience budget management delays due to server issues, impacting live usage and playback responsiveness.
  • Users experience delayed implementation with WideOrbit, leading to playback issues and crashes during live usage.
  • Users experience delay issues during live usage, affecting playback and causing crashes when interfacing too quickly.
  • Users experience editing difficulties with WideOrbit, including delays and a clumsy interface that can lead to crashes.
  • Users experience functionality limitations with WideOrbit, including delays and crashes when operating quickly or using hot keys.

What Are Recent G2 Reviews of WideOrbit?

What Are G2 Users Discussing About WideOrbit?

PlayPlay

PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more.

Average Rating: 4.7/5.0

Total Reviews: 313

How Do G2 Users Rate PlayPlay?

  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 8.2/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind PlayPlay?

  • Seller: PlayPlay
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    194 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Chargée de communication, Community Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 48% Large, 32% Medium

What Do G2 Reviewers Say About PlayPlay?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of PlayPlay, allowing quick and professional video creation effortlessly.
  • Users appreciate the quick and easy video creation with PlayPlay, producing professional results for everyone.
  • Users love the high-quality video output from PlayPlay, achieving professional results quickly and effortlessly.
  • Users appreciate the easy creation process in PlayPlay, enjoying professional results without complicated editing skills.
  • Users value the great selection of templates in PlayPlay, enabling quick and professional video creation for everyone.
Cons
  • Users express concerns about the limited customization options, feeling restricted in their design flexibility and features.
  • Users point out limited features in PlayPlay, such as flexibility, subtitles, and advanced customization options.
  • Users face frustrating editing difficulties, including bugs and limitations with video trimming and sound editing processes.
  • Users note the limited flexibility of PlayPlay, wishing for more custom options and advanced features.
  • Users find the learning curve steep, requiring time to understand PlayPlay's advanced features and customization options.

What Are Recent G2 Reviews of PlayPlay?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 7.9/10 (Category avg: 8.0/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Average Rating: 3.6/5.0

Total Reviews: 176

How Do G2 Users Rate Yahoo AdTech DSP?

  • Ease of Use: 7.4/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.6/10)
  • Close Ecosystem API: 6.7/10 (Category avg: 8.0/10)
  • Workflow Capability: 7.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Yahoo AdTech DSP?

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 45% Small, 37% Medium

What Do G2 Reviewers Say About Yahoo AdTech DSP?

AI-generated summary from verified user reviews

Pros
  • Users value the unified buying experience of Yahoo AdTech DSP, streamlining their advertising with powerful features.
  • Users value the advanced audience targeting capabilities of Yahoo AdTech DSP for precise audience segmentation and performance.
  • Users value the unified buying experience of Yahoo AdTech DSP, enhancing convenience with advanced targeting and tracking.
  • Users value the unified buying experience of Yahoo AdTech DSP, streamlining inventory and targeting effectively.
  • Users find the intuitive interface of Yahoo AdTech DSP makes campaigns easy to set up and track.
Cons
  • Users experience reporting and creative approval delays that hinder timely access to performance data and project launches.
  • Users face ad management issues due to delays in reporting and creative approval, impacting campaign efficiency.
  • Users experience campaign management issues due to delays in reporting and creative approval, affecting performance access and timelines.
  • Users face delayed implementation due to reporting lags and lengthy creative approval processes, hindering campaign launches.
  • Users experience delay issues with reporting and creative approvals, impacting campaign performance and timelines.

What Are Recent G2 Reviews of Yahoo AdTech DSP?

What Are G2 Users Discussing About Yahoo AdTech DSP?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated