Video Advertising Software Resources

What is Tomi.ai used for?

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Running video ads across social feeds and OTT channels can feel like managing two completely different worlds: one built for quick scrolls and the other for lean-back viewing. Since managing them separately is messy, I’ve been looking into platforms that bring those channels together.

Here are a few video advertising tools I’ve been considering:

• StackAdapt offers programmatic buying across channels, including OTT and social video. But does it give marketers enough control to tailor campaigns to the strengths of each channel?
• MNTN Performance TV is built around connected TV with measurable outcomes. Can it plug into broader strategies that also include paid social without fragmenting reporting?
• Simpli.fi provides local targeting and video delivery across OTT and social platforms. How well does it balance granular targeting with campaign management at scale?
• The Trade Desk is known for its programmatic reach across OTT, CTV, and digital video. But does it offer the same depth of integration when social platforms are involved?

For teams running cross-channel video campaigns:

• Which platform has made it easiest to integrate social and OTT campaigns under one roof?
• Do you trust the unified reporting, or do you still double-check results in each platform?
• Have you noticed any trade-offs in reach, targeting, or cost when consolidating campaigns this way?

Thanks for sharing! I think this could help a lot of marketers figure out how to simplify campaigns that span both social and streaming.