### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Video Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Video Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Video Advertising Software Articles [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing) [ ### 5G’s Disruption to Digital Marketing ](https://www.g2.com/articles/5gs-disruption-digital-marketing) Does anyone remember when 4G was released? Do you remember what you were doing or who you were with? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Video Advertising Software Discussions 0 Question on: Tomi.ai [What is Tomi.ai used for?](/discussions/what-is-tomi-ai-used-for) What is Tomi.ai used for? We help data-driven marketing teams lower CAC and boost acquisition with our patented Predictive AI technology. Primary use-cases are: (1) Paid Digital Advertising: - predictive conversions + predicted value-based bidding for Google and Meta ads - predictive retargeting and value-based lookalike audiences (2) Digital analytics and strategy - Advanced A/B testing (testing ICP targeting & messaging 10x faster with 90% lower cost) - Predictive Attribution: uncover every touchpoint's true impact on incremental future revenue & LTV (3) Sales Effectiveness: - Predictive Lead Scoring: better lead routing to close more deals and never let a high-intent prospect fall through the cracks - Prospect Scoring and Warm Outbound (primarily for B2B): uncover additional high-intent pipeline that didn't become a lead yet (up to 75% never will as they'll chose to start a trial or request a demo from your competitor, if you don't act soon enough to engage). Answered: Dmitry Popov on December 22, 2023 [Your answer](/discussions/what-is-tomi-ai-used-for/comments/new?remote=true) 0 Question on: Brandzooka [What areas are you focused on expanding in the future?](/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future) ? Over the coming weeks, you'll see a lot of new solutions rolling out from the development shop. You can expect to see the first all-new software solution we've built outside of media buying (think Strategy tools), you'll see a rapid expansion of media channels and types within the buying platform as we continue to expand reach beyond video, and you will see big core functionality improvements for managing creative, audiences, clients and campaigns. Oh, and you'll see our data become a lot more portable. Answered: Aquiles La Grave on April 10, 2020 [Your answer](/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future/comments/new?remote=true) 0 [Which solution supports real-time performance tracking for video ads?](/discussions/which-solution-supports-real-time-performance-tracking-for-video-ads) If you’re adjusting video campaigns on the fly, delayed reporting just doesn’t cut it. By the time performance data comes in, budgets are already spent, and creative tests are old news. That’s why I’ve been looking at platforms that put real-time insights front and center, so optimization decisions can happen in the moment. Here are a few [video advertising platforms](https://www.g2.com/categories/video-advertising) that stand out: - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews): Focused on connected TV with measurable outcomes. But do its live dashboards really give marketers the confidence to adjust spend while campaigns are running? - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews): Offers programmatic and localized targeting for video ads. How responsive are its analytics when smaller teams need quick readouts to shift budgets? - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews): Built around people-based measurement. Does this approach translate into real-time tracking that works across different devices and environments? - [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews): Positions itself as a CTV and video advertising solution. How effective is it at surfacing performance data fast enough for day-to-day campaign optimization? For those managing active video campaigns: - Which tool has given you the fastest and most reliable real-time insights? - Do you act directly on the in-platform dashboards, or still wait for validation elsewhere? - Any trade-offs you’ve noticed between speed of reporting and depth of data? Thanks for sharing! This [best marketing analytics tools](https://learn.g2.com/best-marketing-analytics-tools) article on G2 might be helpful if you’re comparing different ways to measure performance in real time. Answered: Harshita Tewari on September 1, 2025 [Your answer](/discussions/which-solution-supports-real-time-performance-tracking-for-video-ads/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/video-advertising/resources?discussions_page=2) - [3](/categories/video-advertising/resources?discussions_page=3) - [4](/categories/video-advertising/resources?discussions_page=4) - [5](/categories/video-advertising/resources?discussions_page=5) - … - [28](/categories/video-advertising/resources?discussions_page=28) - [29](/categories/video-advertising/resources?discussions_page=29) - [Next ›Next ›](/categories/video-advertising/resources?discussions_page=2) ## Video Advertising Software Reports Mid-Market Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Video Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Video Advertising Spring 2026 G2 Report: Momentum Grid® Report