# Best Video Advertising Software for Small Business *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Video Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Video Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Video Advertising category. In addition to qualifying for inclusion in the Video Advertising Software category, to qualify for inclusion in the Small Business Video Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Video Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (864 reviews) | Multi-channel video with managed service support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing and IO reconciliation for agencies | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 3 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 4 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV ad placement with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Video ad targeting with cross-platform Meta reach | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Self-serve CTV with conversion attribution | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" | | 7 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.4/5.0 (21 reviews) | — | "[User-Friendly, Fast, and Cost-Effective with Outstanding Support](https://www.g2.com/survey_responses/extreme-reach-review-13051362)" | | 8 | [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) | 4.4/5.0 (15 reviews) | Product demonstration videos within Amazon purchase intent | "[Precise for the target audience. Like the simplicity](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)" | | 9 | [QuickFrame](https://www.g2.com/products/quickframe/reviews) | 4.6/5.0 (38 reviews) | Brand-to-creator marketplace for CTV and social ads | "[QuickFrame: A Game-Changer for My Production Business](https://www.g2.com/survey_responses/quickframe-review-12049273)" | | 10 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel lead tracking with managed campaign execution | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | --- ## What Are the Most Common Questions About Video Advertising Software? *AI-generated · Last updated: May 26, 2026* ### What is the most affordable video advertising software for SMBs? Based on G2 reviews, buyers looking for affordable video advertising software for SMBs most often mention ease of setup, manageable entry points, and the ability to launch campaigns without heavy operational overhead. According to verified users, Vibe stands out for small businesses because reviewers repeatedly describe it as easy to use, quick to launch, and accessible for growing brand awareness on streaming TV. G2 reviewers also mention StackAdapt as approachable for self-serve campaign execution, though some note it may be less accessible for smaller budgets. Reviews for MNTN Performance TV highlight approachable pricing for small business clients alongside straightforward onboarding and tracking support. **Here are some of the top-rated products on G2:** - [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews/vibe-review-11842525) – frequently praised by small businesses for easy setup, straightforward reporting, and affordable streaming TV access - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11885523) – noted for self-serve campaign management, no minimums in one review, and support for multi-format video campaigns - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews/mntn-performance-tv-review-12712498) – highlighted for approachable pricing for small business streaming campaigns with easy onboarding and tracking ### Which tool supports programmatic video ad buying? Based on G2 reviews, StackAdapt is the strongest fit for programmatic video ad buying in this category snapshot. According to verified users, reviewers consistently describe it as a demand-side platform that supports video alongside display, native, CTV, audio, and other channels from one interface. G2 reviewers mention fast campaign launches, strong targeting options, forecasting tools, and the ability to centralize programmatic buying without juggling multiple vendors. While other reviewed products also support video campaigns, StackAdapt appears most consistently in recent feedback tied directly to programmatic workflows, campaign execution, and multi-channel activation for agencies and in-house teams. ### Which vendor offers advanced creative testing for video ads? Based on G2 reviews, MNTN Performance TV and QuickFrame are most closely associated with creative testing for video ads. According to verified users, MNTN reviewers describe access to data that helps teams understand which concepts perform best, while QuickFrame reviewers mention structured workflows that connect brands with creators and support iterative video production. G2 reviewers also reference Innovid for creative QA and dynamic creative management, which can help teams validate and manage video assets more efficiently. Across the recent review set, the clearest theme is not simple asset hosting, but the ability to compare concepts, support revisions, and tie creative decisions to campaign outcomes. ### Which video advertising platform offers the best audience targeting options? Based on G2 reviews, StackAdapt is the strongest answer for audience targeting in this dataset. According to verified users, reviewers repeatedly highlight firmographic, ABM, contextual, behavioral, and niche audience targeting as standout strengths, especially for B2B and multi-channel campaigns. G2 reviewers mention that it helps them reach highly specific audiences across video, CTV, native, display, and audio while keeping campaign management centralized. Several reviews also describe better quality audience reach, strong segmentation tools, and support for prospecting and retargeting. Other platforms in the data mention targeting as well, but StackAdapt appears most consistently associated with breadth and precision of audience options. ### What is the top-rated video advertising platform for large brands? Based on G2 reviews, large brands and agencies often describe The Trade Desk as a strong choice when they need broad inventory access, transparent media buying, and cross-channel control. According to verified users, reviewers praise its premium inventory access, advanced targeting, omnichannel execution, and detailed reporting for large-scale campaigns. G2 reviewers also mention that the platform can have a steeper learning curve and may be better suited to teams with programmatic expertise, which aligns with enterprise use cases. In the same review set, StackAdapt and Prisma also surface in larger organizational workflows, but The Trade Desk is most consistently tied to scale, reach, and sophisticated campaign management. **Here are some of the top-rated products on G2:** - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – favored for premium inventory access, advanced targeting, and cross-channel buying at enterprise scale - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11540272) – used for full-service programmatic campaigns across many channels with strong support for agencies and larger teams - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – valued for organizing complex campaign planning, buying, billing, and reporting workflows in one platform ### What is the top solution for managing multi-platform video ad campaigns? Based on G2 reviews, StackAdapt is frequently described as a strong solution for managing multi-platform video ad campaigns. According to verified users, reviewers value the ability to run video, CTV, display, native, and audio campaigns from one system instead of switching between different vendor tools. G2 reviewers mention centralized reporting, easier audience management, real-time optimization, and access to varied inventory as major benefits. Reviews also note that support teams and managed service options can help teams move faster when building cross-channel plans. While platforms like The Trade Desk and Prisma also support multi-channel workflows, StackAdapt is the most repeatedly cited for simplifying execution across advertising formats. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12321726) – centralizes display, video, CTV, and native campaigns so teams can manage audiences and reporting in one place - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12398260) – supports planning, activation, and measurement across display, video, CTV, audio, and retail media - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – helps teams organize campaign planning, buying, billing, and reporting for complex media workflows ### Which vendor provides AI-powered video ad optimization? Based on G2 reviews, StackAdapt and The Trade Desk are the vendors most clearly associated with AI-powered optimization in this review set. According to verified users, StackAdapt reviewers mention AI assistant functionality for reporting and insight gathering, along with ongoing AI-driven improvements to platform workflows. G2 reviewers also reference The Trade Desk’s AI capabilities in campaign optimization and audience discovery. Quantcast Platform appears in reviews for Agent Q, which users describe as helping balance cost and performance. Across the recent reviews, the common value of AI is faster optimization, easier insight discovery, and better support for audience and creative decisions rather than fully hands-off automation. ### Which solution supports real-time performance tracking for video ads? Based on G2 reviews, StackAdapt is repeatedly highlighted for real-time reporting and fast access to campaign performance data. According to verified users, reviewers say the platform makes it easier to monitor results, optimize campaigns quickly, and pull actionable insights across video and other channels. G2 reviewers also describe Vibe as strong for quick reporting and easy-to-read analytics, especially for streaming TV campaigns. The Trade Desk appears in reviews for real-time reporting and on-the-fly budget and targeting adjustments as well. Across the category snapshot, the most consistent buyer theme is visibility into live performance without relying on delayed manual reporting from separate tools. ### What platform provides analytics on video ad engagement rates? Based on G2 reviews, buyers looking for analytics on video ad engagement most often mention platforms with accessible reporting, audience insights, and campaign measurement dashboards. According to verified users, Quantcast Platform is noted for clear reporting, audience insight tools, forecasting, and creative grading that help teams understand campaign performance. G2 reviewers also mention StackAdapt for real-time reporting and easier insight gathering across campaigns, while Vibe is praised for simple dashboards and transparent analytics for streaming TV. The strongest common thread across these reviews is not just raw reporting, but the ability to interpret engagement signals and use them for optimization decisions. ### What platform integrates video ads with social media and OTT channels? Based on G2 reviews, illumin and Quantcast Platform stand out for connecting video advertising with broader cross-channel campaign planning. According to verified users, illumin reviewers mention combining programmatic channels with Facebook and mapping campaigns across the customer journey, while Quantcast reviewers describe running campaigns across channels from a single workflow. G2 reviewers also cite StackAdapt for managing video, CTV, native, and display in one environment, and some reviews reference Facebook for Business when social activation is a core part of the mix. In this dataset, the buyer need is usually unified planning and reporting across channels rather than a narrow video-only workflow. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=1185713&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=108155&focus%5B%5D=1193468&focus%5B%5D=74626) Highlighted products: StackAdapt, Vibe, The Trade Desk, Facebook for Business, MNTN Performance TV, QuickFrame, vidtechy, and Amazon Video Ads. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=quickframe&focus%5B%5D=vidtechy&focus%5B%5D=amazon-amazon-video-ads&segment=small-business) ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Uplifted (+2.86%) - Among all products in this category, Uplifted recorded the largest rating increase compared to last month *Last updated: July 12, 2026* ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,700+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-07-13T01%3A25%3A51Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%2Fsmall-business&secure%5Btoken%5D=beb3a16a2817c512fac2cbb6515d1e6c145c262b37c35b61d976f84d2aa9d465&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Video Advertising Software Products in 2026? ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 864 **How Do G2 Users Rate StackAdapt?** - **Ease of Use:** 9.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.2/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (136 reviews) - Customer Support (129 reviews) - Team Helpfulness (111 reviews) - Helpful (95 reviews) - Features (88 reviews) **Cons:** - Reporting Limitations (32 reviews) - Poor Reporting (26 reviews) - Reporting Issues (26 reviews) - Limited Reporting (23 reviews) - Budget Management (21 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users find StackAdapt to be **exceptionally easy to use** , greatly simplifying advertising campaign management and client interactions. - Users praise StackAdapt for its **superb customer support** , always available and proactive in enhancing campaign performance. - Users appreciate the **exceptionally helpful team** at StackAdapt, enhancing their client interactions and overall campaign management. - Users appreciate StackAdapt's **helpful support team** and strategic insights that enhance their advertising efforts significantly. - Users praise StackAdapt for its **user-friendly interface and robust targeting options** , enhancing campaign management and optimization. **Cons:** - Users find the **reporting limitations** challenging, as organizing data can be time-consuming and complex with budget management. - Users express concerns about **poor reporting** due to limited API data and missing features in StackAdapt. - Users express concerns over **reporting issues** , citing excessive checkbox requirements and API limitations affecting detailed analytics. - Users find the **limited reporting** features cumbersome, especially with restricted API dimensions and unnecessary checkbox selections. - Users express frustration with **budget restrictions** limiting client migration to programmatic on StackAdapt. #### What Are Recent G2 Reviews of StackAdapt? **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 2. [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $50/day. **Average Rating:** 4.8/5.0 **Total Reviews:** 135 **How Do G2 Users Rate Vibe?** - **Ease of Use:** 9.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Vibe?** - **Seller:** [Vibe](https://www.g2.com/sellers/vibe) - **Company Website:** https://www.vibe.co/ - **Year Founded:** 2022 - **HQ Location:** Chicago, US - **LinkedIn® Page:** https://www.linkedin.com/company/vibe-ctv-ott (199 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 75% Small-Business, 21% Mid-Market #### What Are Vibe's Pros and Cons? **Pros:** - Ease of Use (57 reviews) - Customer Support (27 reviews) - Helpful (24 reviews) - Setup Ease (20 reviews) - Campaign Management (14 reviews) **Cons:** - Reporting Limitations (9 reviews) - Difficult Setup (3 reviews) - Limited Features (3 reviews) - Ad Issues (2 reviews) - Editing Difficulties (2 reviews) ### What Do G2 Reviewers Say About Vibe? *AI-generated summary from verified user reviews* **Pros:** - Users find Vibe's platform **easy to use** , appreciating its straightforward setup and effective tracking features. - Users praise Vibe's **exceptional customer support** , highlighting quick responses and helpful guidance for optimizing campaigns. - Users find Vibe's **excellent support** invaluable, aiding in optimizing campaigns and enhancing advertising experiences. - Users appreciate the **setup ease** of Vibe, allowing for quick campaign launches and user-friendly integration. - Users value the **efficient campaign management** of Vibe, praising its user-friendly interface and effective lead generation. **Cons:** - Users express frustration with **reporting limitations** , finding the API inadequate for thorough performance analysis and insights. - Users find the **difficult setup** of Vibe time-consuming and sometimes confusing, impacting initial integration with other systems. - Users find the **limited features** of Vibe restricts their ability to fully utilize the platform. - Users regret the **non-clickable ads** and mandatory daily ad spend, which limits flexibility and usability. - Users find **editing difficulties** frustrating, particularly when correcting mistakes during an active campaign. #### What Are Recent G2 Reviews of Vibe? **"[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)"** **Rating:** 5.0/5.0 stars *— Koju A.* [Read full review](https://www.g2.com/survey_responses/vibe-review-12517453) --- **"[Effortless Campaign Management and Unmatched Flexibility](https://www.g2.com/survey_responses/vibe-review-12177629)"** **Rating:** 5.0/5.0 stars *— Channing C.* [Read full review](https://www.g2.com/survey_responses/vibe-review-12177629) --- ### 3. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 182 **How Do G2 Users Rate The Trade Desk?** - **Ease of Use:** 8.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (26 reviews) - Customer Support (24 reviews) - Targeting (24 reviews) **Cons:** - Learning Curve (21 reviews) - Expensive (15 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Training Difficulty (11 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **advanced targeting options** and **responsive customer success teams** with The Trade Desk, enhancing their experience. - Users appreciate the **user-friendly interface** of The Trade Desk, making campaign management efficient and effective. - Users value the **advanced audience targeting** capabilities of The Trade Desk, enabling precise segmentation and real-time insights. - Users appreciate the **proactive and highly responsive customer support** from The Trade Desk, enhancing their overall experience. - Users value the **advanced targeting capabilities** of The Trade Desk, enhancing campaign optimization and data-driven decisions. **Cons:** - Users find the **steep learning curve** challenging, particularly due to complex features and options overwhelming for beginners. - Users find The Trade Desk to be **expensive** , with complicated pricing that can be challenging for smaller teams to navigate. - Users find the **complexity of reporting and constant updates** frustrating, complicating their overall experience with The Trade Desk. - Users face a **steep learning curve** with The Trade Desk, needing training to navigate its complex features effectively. - Users face a **steep learning curve** with The Trade Desk, making it challenging for newcomers and smaller teams. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 4. [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come. **Average Rating:** 4.8/5.0 **Total Reviews:** 61 **How Do G2 Users Rate MNTN Performance TV?** - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.2/10) **Who Is the Company Behind MNTN Performance TV?** - **Seller:** [MNTN](https://www.g2.com/sellers/mntn) - **Year Founded:** 2018 - **HQ Location:** Austin (Remote) , US - **Twitter:** @weareMNTN (30,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/wearemntn/ (863 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Media Production - **Company Size:** 70% Small-Business, 23% Mid-Market #### What Are MNTN Performance TV's Pros and Cons? **Pros:** - Performance Results (1 reviews) - Tools (1 reviews) - Video Quality (1 reviews) **Cons:** - Lack of Educational Content (1 reviews) ### What Do G2 Reviewers Say About MNTN Performance TV? *AI-generated summary from verified user reviews* **Pros:** - Users love the **high-quality inventory sources** offered by MNTN Performance TV, complemented by excellent customer service. - Users love the **high-quality inventory sources** and appreciate the amazing UI and top-notch customer service. - Users appreciate the **high video quality** of MNTN Performance TV, enhancing their viewing experience significantly. **Cons:** - Users find it challenging due to the **lack of educational content** , making setup and tracking conversions cumbersome. #### What Are Recent G2 Reviews of MNTN Performance TV? **"[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)"** **Rating:** 5.0/5.0 stars *— Katie S.* [Read full review](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892) --- **"[User-Friendly Platform with Powerful Targeting and Great Onboarding Support](https://www.g2.com/survey_responses/mntn-performance-tv-review-12712498)"** **Rating:** 5.0/5.0 stars *— Lindsay B.* [Read full review](https://www.g2.com/survey_responses/mntn-performance-tv-review-12712498) --- ### 5. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (28 reviews) - Ease of Use (26 reviews) - Advertising Management (24 reviews) - Campaign Management (22 reviews) - Features (22 reviews) **Cons:** - Ad Issues (19 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (14 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced audience targeting** features of Facebook for Business, enhancing their ability to connect with potential customers. - Users appreciate the **user-friendly interface** of Facebook for Business, simplifying management and enhancing audience engagement. - Users value the **powerful ad creation tools** of Facebook for Business, enhancing effective customer engagement and targeting. - Users appreciate the **seamless campaign management** of Facebook for Business, unifying all marketing efforts and insights. - Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. **Cons:** - Users often face **ad issues** like double payments, limited creativity, and frequent changes that hinder usability and visibility. - Users struggle with **poor customer support** , finding it difficult to contact them for assistance with issues. - Users struggle with **ad management issues** due to automatic feature changes and difficulties in navigating advertising policies. - Users find Facebook for Business's **poor interface design** frustrating and unhelpful, hampering ad creation and user experience. - Users are frustrated with the **limited features** of Facebook for Business that hinder creativity and usability. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 6. [QuickFrame](https://www.g2.com/products/quickframe/reviews) QuickFrame is your creative secret weapon: the first end-to-end platform built for modern video ad production. We blend the human expertise of 5,000+ video pros with the speed of the best in generative AI to produce studio-quality video ads in minutes. **Average Rating:** 4.6/5.0 **Total Reviews:** 38 **How Do G2 Users Rate QuickFrame?** - **Ease of Use:** 9.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.2/10) **Who Is the Company Behind QuickFrame?** - **Seller:** [QuickFrame](https://www.g2.com/sellers/quickframe) - **Year Founded:** 2015 - **HQ Location:** New York, US - **Twitter:** @quick_frame (370 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9420458/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small-Business, 13% Enterprise #### What Are QuickFrame's Pros and Cons? **Pros:** - Ease of Use (17 reviews) - Helpful (15 reviews) - Efficiency (9 reviews) - Business Growth (8 reviews) - Time-saving (6 reviews) **Cons:** - Limitations (3 reviews) - Confusing Interface (2 reviews) - Limited Visibility (2 reviews) - Software Bugs (2 reviews) - Technical Issues (2 reviews) ### What Do G2 Reviewers Say About QuickFrame? *AI-generated summary from verified user reviews* **Pros:** - Users find QuickFrame to be **very easy to use** , streamlining the video production process efficiently. - Users appreciate the **responsiveness and continuous improvement** of QuickFrame, enhancing collaboration and production efficiency. - Users highlight the **efficiency** of QuickFrame in streamlining workflows and connecting creators with clients seamlessly. - Users praise QuickFrame for its **business growth support** , enhancing portfolios and fostering valuable client relationships through an efficient platform. - Users highlight the **time-saving benefits** of QuickFrame, significantly speeding up video production and project completion. **Cons:** - Users experience **communication limitations** and tight bidding conditions, which can hinder opportunities for smaller creators on QuickFrame. - Users find the **interface confusing** , making it difficult to navigate and requiring additional guidance for clients. - Users express a need for **limited visibility** into project types and ad performance, affecting their overall experience. - Users find the **interface buggy** , which can disrupt their workflow and complicate client interactions. - Users experience **technical issues** with QuickFrame, including bugs and interface challenges that disrupt workflow and usability. #### What Are Recent G2 Reviews of QuickFrame? **"[QuickFrame: A Game-Changer for My Production Business](https://www.g2.com/survey_responses/quickframe-review-12049273)"** **Rating:** 5.0/5.0 stars *— Todd S.* [Read full review](https://www.g2.com/survey_responses/quickframe-review-12049273) --- **"[A legit channel for independent video pros](https://www.g2.com/survey_responses/quickframe-review-12572570)"** **Rating:** 5.0/5.0 stars *— Mark Gabriel L.* [Read full review](https://www.g2.com/survey_responses/quickframe-review-12572570) --- ### 7. [vidtechy](https://www.g2.com/products/vidtechy/reviews) Grow Your YouTube Channel with VidTechy Your All-in-One YouTube Toolkit: From keyword Research to AI-Powered Channel Growth! Are you tired of spending hours optimizing your YouTube channel with little to no results? Vidtechy simplifies your optimization process, saving you time and effort. Our smart AI keyword research tool finds the right keywords to help channels of all sizes rank higher. It provides personalized keyword suggestions tailored to your channel's unique needs, making it easier to rank well even if your channel is new or has fewer subscribers. With Vidtechy, you can quickly discover the right keywords/topics to grow your audience. Focus on creating great content while Vidtechy handles all your YouTube SEO needs, saving you time and boosting your rankings, engagement, and growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate vidtechy?** - **Ease of Use:** 8.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind vidtechy?** - **Seller:** [Vidtechy](https://www.g2.com/sellers/vidtechy) - **Year Founded:** 2021 - **HQ Location:** Chennai, IN - **Twitter:** @vidtechy (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80253336 (2 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising - **Company Size:** 98% Small-Business, 2% Enterprise #### What Are vidtechy's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Analytics (1 reviews) - Easy Creation (1 reviews) - Efficiency (1 reviews) **Cons:** - Dashboard Issues (1 reviews) ### What Do G2 Reviewers Say About vidtechy? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Vidtechy, benefiting from seamless integration and efficient tools for channel growth. - Users value the **powerful features** of Vidtechy, especially the accurate keyword explorer for YouTube growth. - Users appreciate the **insightful analytics** of Vidtechy, helping to effectively grow their YouTube channels. - Users love the **easy creation** tools of Vidtechy, making it a one-stop solution for YouTube channel growth. - Users praise the **efficiency** of VidTechy, highlighting its fast performance and seamless integration for YouTube success. **Cons:** - Users find that the **dashboard issues** result in a fractured experience that hinders overall usability. #### What Are Recent G2 Reviews of vidtechy? **"[Rocking the YouTube SEO World!](https://www.g2.com/survey_responses/vidtechy-review-11402825)"** **Rating:** 5.0/5.0 stars *— Shea O.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11402825) --- **"[VidTechy has developed a comprehensive approach to optimize its YouTube project.](https://www.g2.com/survey_responses/vidtechy-review-11406758)"** **Rating:** 4.0/5.0 stars *— Lu A.* [Read full review](https://www.g2.com/survey_responses/vidtechy-review-11406758) --- ### 8. [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) Video ads empower you to tell stories and make emotional connections with customers throughout their decision journeys. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Amazon Video Ads?** - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Amazon Video Ads?** - **Seller:** [Amazon](https://www.g2.com/sellers/amazon) - **Year Founded:** 1994 - **HQ Location:** Seattle, WA - **Twitter:** @amazon (5,898,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®) - **Ownership:** AMZN **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 67% Small-Business, 20% Mid-Market #### What Are Amazon Video Ads's Pros and Cons? **Pros:** - Content Creation (1 reviews) **Cons:** - Poor Interface Design (1 reviews) ### What Do G2 Reviewers Say About Amazon Video Ads? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective content creation** capabilities of Amazon Video Ads, enhancing customer connections and business growth. **Cons:** - Users believe the **interface design needs improvement** to match the ease of use found in platforms like Facebook. #### What Are Recent G2 Reviews of Amazon Video Ads? **"[" Amazon Advertising best platform to advertise our business"](https://www.g2.com/survey_responses/amazon-video-ads-review-8562152)"** **Rating:** 5.0/5.0 stars *— Vikram B.* [Read full review](https://www.g2.com/survey_responses/amazon-video-ads-review-8562152) --- **"[Precise for the target audience. Like the simplicity](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)"** **Rating:** 4.0/5.0 stars *— Shashank G.* [Read full review](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269) --- #### What Are G2 Users Discussing About Amazon Video Ads? - [What is Amazon ad system?](https://www.g2.com/discussions/what-is-amazon-ad-system) - [What makes a good Amazon video ad?](https://www.g2.com/discussions/what-makes-a-good-amazon-video-ad) - [What type of ads does Amazon use?](https://www.g2.com/discussions/what-type-of-ads-does-amazon-use) ### 9. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 133 **How Do G2 Users Rate illumin?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.1/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 55% Small-Business, 29% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users find illumin to have **intuitive ease of use** , allowing for seamless management of multiple ad campaigns. - Users value the **intuitive platform and exceptional customer support** of illumin, enhancing campaign management and delivery. - Users appreciate the **journey-based canvas** of illumin for its clarity and precision in campaign management. - Users highlight the **excellent customer support** of illumin, appreciating hands-on assistance and effective recommendations throughout their campaigns. - Users appreciate the **supportive team** of Illumin, always ready to assist with any issues for a smooth experience. **Cons:** - Users face issues with **poor reporting** , craving more flexibility and customization in their analysis and data filtering. - Users face a significant **learning curve** with illumin due to its distinct UI and complex campaign setup process. - Users express frustration with **limited reporting options** that hinder deeper analysis and customization capabilities. - Users note **reporting limitations** in Illumin, lacking advanced filters and forecasting tools for better audience analysis. - Users experience **limitations in reporting flexibility** , wishing for more customization options and streamlined data analysis. #### What Are Recent G2 Reviews of illumin? **"[Seamless Data Management, Simple Uploads, and Helpful AI Support](https://www.g2.com/survey_responses/illumin-review-12665331)"** **Rating:** 4.0/5.0 stars *— Taylor M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12665331) --- **"[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)"** **Rating:** 4.0/5.0 stars *— Gastón B.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12664492) --- ### 10. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (11 reviews) - Helpful (9 reviews) - Campaigns (7 reviews) - Team Helpfulness (7 reviews) **Cons:** - Dashboard Issues (4 reviews) - Expensive (4 reviews) - Campaign Management (3 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Simpli.fi, praising their availability and helpfulness throughout campaigns. - Users praise the **ease of use** of Simpli.fi, highlighting its intuitive features and user-friendly interface. - Users value the **helpful support team** at Simpli.fi, enhancing their experience with accessible assistance and expert guidance. - Users commend **hyperlocal targeting and seamless integration** of Simpli.fi, enhancing their campaign effectiveness across various platforms. - Users appreciate the **unparalleled support** from Simpli.fi, noting quick responses and valuable insights from their knowledgeable team. **Cons:** - Users often struggle with **dashboard issues** due to its complex UI and lack of user-friendliness. - Users find the **pricing of Simpli.fi to be expensive** , alongside challenges with its complex setup and learning curve. - Users find the **onboarding process confusing** and report issues with transparency and campaign management at Simpli.fi. - Users struggle with the **complex setup** of Simpli.fi, finding the interface and onboarding process unintuitive and challenging. - Users express frustration over **hidden fees** and a lack of transparency during onboarding, complicating their overall experience. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 11. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 754 **How Do G2 Users Rate AdRoll?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll to be **very straightforward** , making it easy for anyone to launch ad campaigns successfully. - Users appreciate the **seamless cross-channel retargeting** of AdRoll, enhancing engagement with high-intent users effortlessly. - Users value the **user-friendly campaign management** of AdRoll, enabling effective retargeting across multiple channels with ease. - Users find AdRoll's **easy setup** straightforward, enabling quick campaign launches and effective branding visibility. - Users praise the **excellent customer support** of AdRoll, appreciating quick and helpful responses from the dedicated team. **Cons:** - Users find **limited features** in AdRoll, especially regarding video b-roll integration and social media advertising support. - Users find **setup confusing** and dislike the charges for significant campaign edits, affecting user experience negatively. - Users find **reporting limitations** in AdRoll, as data can be overwhelming and lacks a simplified overview for quick insights. - Users find AdRoll to be **expensive** , especially with frequent charges for significant campaign edits and unclear reporting. - Users find **poor reporting** in AdRoll problematic, often overwhelmed by detailed data without a simple overview. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 12. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. - Users find Basis to be **extremely easy to use** , benefiting from helpful support and seamless integrations. - Users value the **user-friendly interface** and **outstanding customer support** , enhancing their experience with Basis. - Users find the **helpful account reps** of Basis invaluable, enhancing their overall experience and support interactions. - Users highly value the **excellent reporting metrics and user-friendly UI** that streamline their experience and enhance productivity. **Cons:** - Users find Basis to have **poor usability** , citing complications in processing orders and a lack of user-friendliness. - Users find the **complex user interface** of Basis challenging, leading to inconveniences with report generation. - Users find Basis to be **not user-friendly** , citing complications in processing orders and overall navigation. - Users find the **poor reporting** feature inconvenient, though improvements are being addressed by the developers. - Users find the **reporting issues** inconvenient, though improvements are underway to enhance the experience. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 13. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.6/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (58 reviews) - Insights (36 reviews) - Campaign Management (32 reviews) - Helpful (29 reviews) - Customer Support (28 reviews) **Cons:** - Missing Features (20 reviews) - Limited Features (18 reviews) - Poor Reporting (15 reviews) - Reporting Issues (15 reviews) - Reporting Limitations (15 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Quantcast Platform, enabling quick campaign setups and effortless insights access. - Users value the **easy-to-use insights** from Quantcast Platform, enabling quick campaign setups and effective optimizations. - Users value the **effortless campaign management** in Quantcast Platform, appreciating its speed, ease of use, and great support. - Users appreciate the **helpfulness of the AI Assistant** and excellent support, enhancing campaign planning and execution. - Users highlight the **excellent customer support** of Quantcast, ensuring quick responses and effective problem-solving assistance. **Cons:** - Users find the **lack of bulk editing functionality** to be a significant drawback, complicating changes for larger campaigns. - Users find the **limited features** of Quantcast frustrating, particularly regarding pixel implementation and audience tracking options. - Users find the **reporting features lacking** , noting the need for better transparency and more intuitive functionality. - Users find the **reporting features lacking** , suggesting the need for improved transparency and intuitiveness in the dashboard. - Users find the **reporting limitations** of Quantcast Platform frustrating, especially compared to competitors like TTD. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 14. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 **How Do G2 Users Rate LocaliQ?** - **Ease of Use:** 9.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.2/10) **Who Is the Company Behind LocaliQ?** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are LocaliQ's Pros and Cons? **Pros:** - Customer Support (26 reviews) - Helpful (26 reviews) - Team Helpfulness (17 reviews) - Business Growth (15 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users value the **friendly and responsive customer support** of LocaliQ, enhancing their marketing strategies and success. - Users value the **great team communication** and effortless support, enhancing their marketing experience with LocaliQ. - Users value the **team's helpfulness and personalized support** from LocaliQ, enhancing their overall success and experience. - Users appreciate the **significant business growth** enabled by LocaliQ, leading to increased leads and enhanced online presence. - Users find LocaliQ's tools to be **easy to use** , simplifying audience targeting and campaign management effortlessly. **Cons:** - Users find LocaliQ **expensive** , especially for small businesses struggling to afford their services without going over budget. - Users find the **high costs** of LocaliQ unsustainable, especially when leads delivered do not justify the expense. - Users express frustration with **limited features** of LocaliQ, highlighting vague metrics and poor regional support. - Users highlight **poor customer support** that hampers effective communication and complicates their overall experience with LocaliQ. - Users express frustration over **sales overpromises** from LocaliQ, leading to disappointing results and unwanted renewals. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"** **Rating:** 5.0/5.0 stars *— Renferd K.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12899666) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### 15. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Ease of Use:** 7.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.2/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 16. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Ease of Use:** 9.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 9.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Campaign Management (6 reviews) - Customer Support (5 reviews) - Easy Setup (5 reviews) - Features (5 reviews) **Cons:** - Audience Targeting (2 reviews) - Difficult Usability (2 reviews) - Lack of Clarity (2 reviews) - Upload Issues (2 reviews) - Ad Issues (1 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of AdLib DSP, appreciating its intuitive features and excellent customer support. - Users value the **easy and intuitive campaign management** that AdLib DSP provides across multiple platforms and formats. - Users appreciate the **outstanding customer support** of AdLib DSP, highlighting its attentiveness and educational guidance. - Users value the **easy setup** of AdLib DSP, making campaign management straightforward and efficient for everyone. - Users commend AdLib DSP for its **user-friendly features** and exceptional team support tailored to individual needs. **Cons:** - Users find the **lack of audience segmentation guidance** challenging, making it tough to select the right audiences. - Users find the **difficult usability** of AdLib DSP bothersome, particularly with reporting and audience building complications. - Users find a **lack of clarity** in audience segmentation, complicating effective use of AdLib DSP's advanced features. - Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities. - Users experience **delays in the approval process** , which can hinder timely execution of campaigns with AdLib DSP. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 17. [PlayPlay](https://www.g2.com/products/playplay/reviews) PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 312 **How Do G2 Users Rate PlayPlay?** - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind PlayPlay?** - **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay) - **Company Website:** https://www.playplay.video - **Year Founded:** 2017 - **HQ Location:** Paris, FR - **Twitter:** @PlayPlayVideo (1,042 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/playplay (203 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Chargée de communication, Community Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Enterprise, 33% Mid-Market #### What Are PlayPlay's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Video Creation (15 reviews) - High Quality (11 reviews) - Features (10 reviews) - Easy Creation (9 reviews) **Cons:** - Limited Customization (9 reviews) - Limited Features (6 reviews) - Editing Difficulties (5 reviews) - Feature Limitations (5 reviews) - Subtitle Issues (5 reviews) ### What Do G2 Reviewers Say About PlayPlay? *AI-generated summary from verified user reviews* **Pros:** - Users find PlayPlay's **ease of use** exceptional, enabling quick, intuitive video creation without prior experience. - Users find PlayPlay's **ease of use** remarkable, enabling quick video creation even for non-experts. - Users highlight the **high quality** of videos produced by PlayPlay, enhancing professionalism in communication projects effortlessly. - Users appreciate the **user-friendly interface and evolving features** of PlayPlay, enhancing their video creation experience. - Users love the **easy creation** process of PlayPlay, enabling anyone to make videos effortlessly with great features. **Cons:** - Users note the **limited customization options** in PlayPlay, which restricts creative flexibility in video production. - Users note that PlayPlay has **limited features** , lacking customization options and flexibility in its video editing capabilities. - Users note **editing difficulties** with limited advanced features, impacting flexibility and audio editing options for complex projects. - Users feel that PlayPlay has **feature limitations** , especially regarding screen flexibility and customization options. - Users find the **subtitle issues** in PlayPlay limiting, often preferring external platforms for better customization. #### What Are Recent G2 Reviews of PlayPlay? **"[Automatic integration of the chart and ready-to-use animations](https://www.g2.com/survey_responses/playplay-review-13076441)"** **Rating:** 5.0/5.0 stars *— Paul A.* [Read full review](https://www.g2.com/survey_responses/playplay-review-13076441) --- **"[Incredible Impact on Video Creation](https://www.g2.com/survey_responses/playplay-review-12242444)"** **Rating:** 5.0/5.0 stars *— Tania A.* [Read full review](https://www.g2.com/survey_responses/playplay-review-12242444) --- ### 18. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Celtra?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Designer, Account Manager - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvements** from Celtra's master template feature, reducing manual workload and enhancing collaboration. - Users value the **efficient cross-collaboration** features in Celtra, enhancing teamwork and speeding up project execution. - Users appreciate the **creativity and flexibility** of Celtra, enabling quick, high-quality design variations effortlessly. - Users value the **high-quality design capabilities** of Celtra, enabling efficient creation of varied, professional-looking assets quickly. - Users greatly value the **ease of use** of Celtra, streamlining design processes and enhancing collaboration with stakeholders. **Cons:** - Users find **functionality limitations** in Celtra, including project management issues and complex template setups, impacting overall efficiency. - Users note the **limited features** for smaller projects, making Celtra feel overly complex for simple tasks. - Users find the **complexity in setting up templates** challenging, making the initial experience less user-friendly. - Users report a **complex setup** process that can be overwhelming, especially for smaller projects and teams. - Users find the **difficult setup** of Celtra overwhelming, especially for smaller projects or agencies. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 19. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews) Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate BidTheatre?** - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 5.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.2/10) **Who Is the Company Behind BidTheatre?** - **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre) - **Year Founded:** 2012 - **HQ Location:** Stockholm - **Twitter:** @BidTheatre (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 8% Enterprise #### What Are BidTheatre's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### What Do G2 Reviewers Say About BidTheatre? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of finding suitable audiences** with BidTheatre, enhancing efficiency and effectiveness in setup. - Users value the **ease of use** of BidTheatre, enhancing efficiency in setup and audience targeting. - Users value the **easy setup** of BidTheatre, enjoying a fast and efficient experience in audience targeting. - Users value the **intuitive interface** of BidTheatre, which enhances efficient setup and audience targeting. - Users praise the **navigation ease** of BidTheatre, noting its intuitive interface for efficient audience targeting. #### What Are Recent G2 Reviews of BidTheatre? **"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"** **Rating:** 5.0/5.0 stars *— Michelle L.* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145) --- **"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094) --- #### What Are G2 Users Discussing About BidTheatre? - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for) ### 20. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Ease of Use:** 8.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.5/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** from Viant Technology, ensuring quick responses to their queries. - Users value the **ease of use** of Viant Technology, appreciating its intuitive workflow and seamless campaign setup. - Users appreciate the **easy setup** of Viant Technology, making campaign management straightforward and efficient. - Users find the **setup ease** of Viant Technology invaluable for launching and managing campaigns efficiently. - Users commend the **responsive and knowledgeable support** from the Viant team, enhancing campaign performance and user experience. **Cons:** - Users face **limited reporting** , with a confusing UI and inadequate support documentation affecting usability and efficiency. - Users find the **reporting limitations** frustrating, citing unclear data and a steep learning curve for advanced features. - Users find the **complex reporting** system of Viant Technology confusing and the UI outdated and unintuitive. - Users face **editing difficulties** due to tedious bulk updates and a steep learning curve for advanced features. - Users face a **steep learning curve** with Viant Technology, making it challenging to navigate advanced features and optimize performance. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 21. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Ease of Use:** 7.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **unified integration** of Google Marketing Platform, simplifying campaign management and performance analysis. - Users value the **integrated campaign management** in Google Marketing Platform, making data-driven decisions and tracking performance effortless. - Users appreciate the **ease of use** of Google Marketing Platform, enjoying its seamless integration of data and tools. - Users value the **efficiency** of Google Marketing Platform, enjoying streamlined data management and smarter decision-making. - Users value the **integrated performance tracking** of Google Marketing Platform, simplifying data analysis and campaign management. **Cons:** - Users find the **steep learning curve** of Google Marketing Platform challenging, particularly for those new to analytics or ad tech. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for beginners and smaller teams. - Users find the **complex setup** of Google Marketing Platform challenging, particularly for those new to analytics and ad tech. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find Google Marketing Platform **expensive** compared to alternatives, especially for smaller businesses with limited resources. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 22. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 526 **How Do G2 Users Rate Vendasta AI Platform?** - **Ease of Use:** 8.5/10 (Category avg: 8.6/10) **Who Is the Company Behind Vendasta AI Platform?** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small-Business, 11% Mid-Market #### What Are Vendasta AI Platform's Pros and Cons? **Pros:** - Helpful (52 reviews) - Ease of Use (42 reviews) - Customer Support (41 reviews) - Features (27 reviews) - Efficiency (24 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### What Do G2 Reviewers Say About Vendasta AI Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** of Vendasta AI Platform, benefiting from dedicated assistance for their needs. - Users commend the **ease of use** of the Vendasta AI Platform, simplifying marketing tasks and enhancing productivity. - Users praise the **exceptional customer support** from Vendasta, noting their quick, detailed responses and positive approach. - Users love the **comprehensive all-in-one dashboard** of Vendasta AI Platform, simplifying local SEO and marketing efforts. - Users appreciate the **time-saving efficiency** of Vendasta AI, enabling significant growth and business scaling. **Cons:** - Users find the **learning curve steep** , facing challenges with platform integrations and complicated automation setups. - Users find the **limited features** of Vendasta AI Platform insufficient, often preferring alternatives with more robust options. - Users find the **difficult learning curve** challenging, compounded by buggy integrations and inadequate support during setup. - Users note the **missing features** in Vendasta AI Platform, with requests for better tools and project management integration. - Users experience **unnecessary complexity** with the Vendasta AI Platform, especially regarding integrations and automations, causing frustration. #### What Are Recent G2 Reviews of Vendasta AI Platform? **"[Revolutionized Our Client Marketing with Seamless AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"** **Rating:** 5.0/5.0 stars *— Chris H.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) --- **"[Excellent Value, Easy to Use, and AI That Keeps Getting Better](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)"** **Rating:** 4.5/5.0 stars *— Zebulon W.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901) --- #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### 23. [ReachOut.AI](https://www.g2.com/products/reachout-ai/reviews) ReachOut.AI is the smartest, most complete AI technology built for video prospecting. It helps entrepreuners and sales team create personalized videos with a REAL human face, voice, and sends to 1000's of leads - instantly! **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate ReachOut.AI?** - **Ease of Use:** 9.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind ReachOut.AI?** - **Seller:** [6S Media](https://www.g2.com/sellers/6s-media) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/76999322 (5 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 95% Small-Business #### What Are ReachOut.AI's Pros and Cons? **Cons:** - Difficult Setup (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) - Poor Management (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About ReachOut.AI? *AI-generated summary from verified user reviews* **Cons:** - Users report a **difficult setup** with ReachOut.AI, finding the process confusing and frustrating without proper guidance. - Users express frustration over the **high cost** of ReachOut.AI, feeling let down by its unfulfilled promises and poor performance. - Users report significant **integration issues** with ReachOut.AI, making it frustrating and failing to meet expectations. - Users express frustration with **poor management** of ReachOut.AI, leading to unfulfilled promises and a confusing experience. - Users express frustration with the **slow loading** times of ReachOut.AI, which hinder productivity and overall satisfaction. #### What Are Recent G2 Reviews of ReachOut.AI? **"[New Huge fan, no affiliation](https://www.g2.com/survey_responses/reachout-ai-review-8737845)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/reachout-ai-review-8737845) --- **"[Complete Game Changer For My Business!](https://www.g2.com/survey_responses/reachout-ai-review-7851359)"** **Rating:** 5.0/5.0 stars *— Russ W.* [Read full review](https://www.g2.com/survey_responses/reachout-ai-review-7851359) --- ### 24. [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Smartly?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Smartly?** - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** https://smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Smartly? **"[Smartly is an absolute game changer - highly recommend!](https://www.g2.com/survey_responses/smartly-review-9579002)"** **Rating:** 5.0/5.0 stars *— Ryan E.* [Read full review](https://www.g2.com/survey_responses/smartly-review-9579002) --- **"[100% recommended - Excellent product overall](https://www.g2.com/survey_responses/smartly-review-4749304)"** **Rating:** 4.5/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/smartly-review-4749304) --- #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### 25. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (134 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) - User Interface (40 reviews) **Cons:** - Slow Performance (54 reviews) - Error Issues (44 reviews) - Technical Issues (44 reviews) - Functionality Limitations (33 reviews) - Software Bugs (32 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Prisma, finding it intuitive for managing orders and tasks efficiently. - Users value the **streamlined campaign management** of Prisma, enabling collaboration and organization while reducing errors and time spent. - Users value the **efficiency** of Prisma, which simplifies media management and streamlines campaign workflows effectively. - Users find the **navigation easy** , appreciating the straightforward layout and functionality of Prisma's interface. - Users appreciate the **friendly and clear user interface** of Prisma, which enhances navigation and collaboration. **Cons:** - Users experience **slow performance** with Prisma, including laggy UI and lengthy load times, impacting their workflow. - Users frequently face **error issues** with Prisma, leading to frustrations with slow load times and unreconciled changes. - Users experience **technical issues** with laggy UI and data errors, leading to frustrating setbacks in invoicing tasks. - Users experience significant **functionality limitations** with Prisma, such as restricted copy-paste and lack of essential features. - Users report experiencing **frequent glitches and random errors** in Prisma, impacting their overall usage and experience. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ## What Is Video Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Video Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.