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WideOrbit Reviews & Product Details

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.

Seller

Lumine Group

Languages Supported

English

Product Description

WideOrbit provides a solution that helps to manage the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

Overview by

Theresa Peoples

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WideOrbit Reviews (51)

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Jennifer C.

Marketing Consultant

Broadcast Media

Small-Business (50 or fewer emp.)

7/29/2025

"Review"

4.5/5

What do you like best about WideOrbit?

Ease of use. Able to customize and create multiple orders. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Not very usefully it’s hard to navigate around Review collected by and hosted on G2.com.

Linda C.

Director of Media Operations/Station Workflow

Enterprise (> 1000 emp.)

5/19/2022

"Best Traffic System of 2022"

5/5

What do you like best about WideOrbit?

So many things! But the software is easy to use for sales orders and traffic.

Allows you to run your entire station under one domain and reduces errors on orders and duplicate entry saving stations a lot of money and sales/traffics relationship on finger pointing. The system basically runs itself in scheduling as long as spots are coded correctly to programming and against all the other systems I have used, WideOrbit GETS IT.

My parting words are set up the front end up correctly to your needs and your spots schedule correctly, inventory is accurate and can be managed in advance.

Truly a traffic,sales, business and billing along with on air logs or TV and cable playback it can be bought as one perfect system in the USA. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Training for sales reps is overwhelming look at most aspects as big brother watching. Main menu is confusing where the items reside until you have used it for a whole.

Programming set up for radio is easy but TV and Cable programming is a lot tedious. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

My recommendation that it’s the best Traffic and billing software on the market, my last use is over 10 yrs old of use things may have changed and can only imagine what it offers now 🎆 Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Paperless orders, tracks inventory won’t let you oversell dayparts without a managers approval. Makes buy TV easier, sales controls copy on the order, revisions still done by traffic to avoid confusion . No duplicate data entry errors on originals of order. Review collected by and hosted on G2.com.

Shannon D.

Senior Producer

Mid-Market (51-1000 emp.)

5/17/2022

"Wide Orbit is user friendly and very efficient!"

5/5

What do you like best about WideOrbit?

I appreciate the ease of use and the shortcuts are extremely helpful! The system is self-explanatory and offers a plethora of options to assist in my day-to-day tasks. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I have not encountered anything missing from this product at this juncture. I'm able to meet the expectations of my daily tasks based on all that WO has to offer. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Overall at this juncture, I am happy with all that Wide Orbit has to offer. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

I often have to use the same descriptions while creating house numbers and it's been helpful to transfer descriptions to the next house number and not have to start over from scratch each time. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

11/30/2021

"Form over Function"

4/5

What do you like best about WideOrbit?

Wide orbit automation for radio has a familiar layout and is very reliable on-air.if a studio computer fails, or is restarted, programming continues to seamlessly play from the server. Good editing options for adjusting voice tracks. Overall a useful app. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Configuration with any server will cause delays during live usage. Playback is not always instantaneous especially hot keys. No shortcuts interface is a bit clumsy and buggy. Working "too fast" can cause program to crash or become unpredictable. Review collected by and hosted on G2.com.

Recommendations to others considering WideOrbit:

Not the best choice for live applications. Recording delays during voice-tracking mean "what you hear" is not always "what you get" - sliding voice or music often required to match the original intention. Review collected by and hosted on G2.com.

What problems is WideOrbit solving and how is that benefiting you?

Sharing audio between markets has been simplified. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Small-Business (50 or fewer emp.)

3/31/2022

"Wide Orbit, makes programmatic automatic."

3/5

What do you like best about WideOrbit?

I do like the way WO has most of the codes for the Unit as default after originally setting it up. The way it flows is pretty sweet. I have only used a couple of other systems. It was a bit intimidating at first, it is easy to get the hang of. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Sometimes we have so many users on at a time, it will lock up. The "Freeze" forces us to either wait or restart WO. It would be awesome if we could get the lockups to stop. Review collected by and hosted on G2.com.

Adrian F.

Traffic Supervisor

Small-Business (50 or fewer emp.)

5/10/2022

"Much better than Marketron, updates exceed expectations."

4/5

What do you like best about WideOrbit?

User friendly interface. Gets the job done, but takes practice. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Laggy connection. Errors here and there slow progress. Review collected by and hosted on G2.com.

Mary R.

Account Executive

Small-Business (50 or fewer emp.)

5/17/2022

"Can't work without it in a television sales"

4.5/5

What do you like best about WideOrbit?

Media Sales is a great tool for all sales associates Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

WideOrbit Connect can be a challenge at times. Review collected by and hosted on G2.com.

Susan D.

Sales Administrator

Small-Business (50 or fewer emp.)

3/31/2022

"Good but needs a few things"

4/5

What do you like best about WideOrbit?

Reports are easy to access, orders are easy to investigate. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

Revisions do not automatically process from Connect to Traffic. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

5/10/2022

"WideOrbit is very user friendly once you know the ins and outs of it."

4.5/5

What do you like best about WideOrbit?

The right- click options, ease of use and shortcuts. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I think this is the version that we use but we do not have full access. I worked for another station and we had more options to choose from though the one we are currently using works. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/10/2022

"Wide Orbit - Everything you need"

5/5

What do you like best about WideOrbit?

Wide Orbit gives you many advantages in the media, it makes buying/selling way easier. Once you learn the system there are not many better options. Review collected by and hosted on G2.com.

What do you dislike about WideOrbit?

I don't like that at times it can be very slow and freeze up on you. This tends to happen at the worsts times too which is unfortunate, I feel that it knows when that is too. Review collected by and hosted on G2.com.