# WideOrbit Reviews **Vendor:** Lumine Group **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 4.1/5.0 **Total Reviews:** 50 ## About WideOrbit Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. ## WideOrbit Reviews ### 1. Best Traffic System of 2022 **Rating:** 5.0/5.0 stars **Reviewed by:** Linda C. | Director of Media Operations/Station Workflow, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about WideOrbit?** So many things! But the software is easy to use for sales orders and traffic. Allows you to run your entire station under one domain and reduces errors on orders and duplicate entry saving stations a lot of money and sales/traffics relationship on finger pointing. The system basically runs itself in scheduling as long as spots are coded correctly to programming and against all the other systems I have used, WideOrbit GETS IT. My parting words are set up the front end up correctly to your needs and your spots schedule correctly, inventory is accurate and can be managed in advance. Truly a traffic,sales, business and billing along with on air logs or TV and cable playback it can be bought as one perfect system in the USA. **What do you dislike about WideOrbit?** Training for sales reps is overwhelming look at most aspects as big brother watching. Main menu is confusing where the items reside until you have used it for a whole. Programming set up for radio is easy but TV and Cable programming is a lot tedious. **Recommendations to others considering WideOrbit:** My recommendation that it’s the best Traffic and billing software on the market, my last use is over 10 yrs old of use things may have changed and can only imagine what it offers now 🎆 **What problems is WideOrbit solving and how is that benefiting you?** Paperless orders, tracks inventory won’t let you oversell dayparts without a managers approval. Makes buy TV easier, sales controls copy on the order, revisions still done by traffic to avoid confusion . No duplicate data entry errors on originals of order. ### 2. Wide Orbit is user friendly and very efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon D. | Senior Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about WideOrbit?** I appreciate the ease of use and the shortcuts are extremely helpful! The system is self-explanatory and offers a plethora of options to assist in my day-to-day tasks. **What do you dislike about WideOrbit?** I have not encountered anything missing from this product at this juncture. I'm able to meet the expectations of my daily tasks based on all that WO has to offer. **Recommendations to others considering WideOrbit:** Overall at this juncture, I am happy with all that Wide Orbit has to offer. **What problems is WideOrbit solving and how is that benefiting you?** I often have to use the same descriptions while creating house numbers and it's been helpful to transfer descriptions to the next house number and not have to start over from scratch each time. ### 3. Form over Function **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about WideOrbit?** Wide orbit automation for radio has a familiar layout and is very reliable on-air.if a studio computer fails, or is restarted, programming continues to seamlessly play from the server. Good editing options for adjusting voice tracks. Overall a useful app. **What do you dislike about WideOrbit?** Configuration with any server will cause delays during live usage. Playback is not always instantaneous especially hot keys. No shortcuts interface is a bit clumsy and buggy. Working "too fast" can cause program to crash or become unpredictable. **Recommendations to others considering WideOrbit:** Not the best choice for live applications. Recording delays during voice-tracking mean "what you hear" is not always "what you get" - sliding voice or music often required to match the original intention. **What problems is WideOrbit solving and how is that benefiting you?** Sharing audio between markets has been simplified. ### 4. Wide Orbit, makes programmatic automatic. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2022 **What do you like best about WideOrbit?** I do like the way WO has most of the codes for the Unit as default after originally setting it up. The way it flows is pretty sweet. I have only used a couple of other systems. It was a bit intimidating at first, it is easy to get the hang of. **What do you dislike about WideOrbit?** Sometimes we have so many users on at a time, it will lock up. The "Freeze" forces us to either wait or restart WO. It would be awesome if we could get the lockups to stop. **What problems is WideOrbit solving and how is that benefiting you?** I use WO to pull my Preempts, Post, and Prelogs for clients, and it makes it a breeze with the grid styles available since some do not know how to create or what they need, the grids can em global to make it easy to train and share. ### 5. Much better than Marketron, updates exceed expectations. **Rating:** 4.0/5.0 stars **Reviewed by:** Adrian F. | Traffic Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about WideOrbit?** User friendly interface. Gets the job done, but takes practice. **What do you dislike about WideOrbit?** Laggy connection. Errors here and there slow progress. **What problems is WideOrbit solving and how is that benefiting you?** Always finding way to make media traffic easier and time-saving. ### 6. Can't work without it in a television sales **Rating:** 4.5/5.0 stars **Reviewed by:** Mary R. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about WideOrbit?** Media Sales is a great tool for all sales associates **What do you dislike about WideOrbit?** WideOrbit Connect can be a challenge at times. **What problems is WideOrbit solving and how is that benefiting you?** Currently do not have any problems ### 7. Good but needs a few things **Rating:** 4.0/5.0 stars **Reviewed by:** Susan D. | Sales Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2022 **What do you like best about WideOrbit?** Reports are easy to access, orders are easy to investigate. **What do you dislike about WideOrbit?** Revisions do not automatically process from Connect to Traffic. **Recommendations to others considering WideOrbit:** Ability to sort by all columns in new/revised orders in connect **What problems is WideOrbit solving and how is that benefiting you?** I am easily able to send reports to buyers upon request. Invoices as well. ### 8. WideOrbit is very user friendly once you know the ins and outs of it. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about WideOrbit?** The right- click options, ease of use and shortcuts. **What do you dislike about WideOrbit?** I think this is the version that we use but we do not have full access. I worked for another station and we had more options to choose from though the one we are currently using works. **Recommendations to others considering WideOrbit:** Get the full version. **What problems is WideOrbit solving and how is that benefiting you?** Client credits, spot times and delivery report. ### 9. Wide Orbit - Everything you need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about WideOrbit?** Wide Orbit gives you many advantages in the media, it makes buying/selling way easier. Once you learn the system there are not many better options. **What do you dislike about WideOrbit?** I don't like that at times it can be very slow and freeze up on you. This tends to happen at the worsts times too which is unfortunate, I feel that it knows when that is too. **What problems is WideOrbit solving and how is that benefiting you?** Not solving any problems really, maybe time efficiency. As I mentioned I like that its user is friendly and easy to build campaigns/avials. ### 10. Recommend WideOrbit **Rating:** 4.0/5.0 stars **Reviewed by:** patricia a. | MARKETING CONSULTANT, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about WideOrbit?** Wide Orbit is simple to use to a certain degree **What do you dislike about WideOrbit?** some menus are difficult and not user friendly **What problems is WideOrbit solving and how is that benefiting you?** When I delete an order I would like to see the order in as $0 and not deleted out the system completely ### 11. WO Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about WideOrbit?** The functionality of the system is smooth and very informative. The ability to navigate from screen to screen makes the time using the system seem quicker than realized. **What do you dislike about WideOrbit?** It does a lot of time tend to run a bit slow or processing requests takes too long. If the developers could speed up the processing time, it would help and ease of use would increase. **Recommendations to others considering WideOrbit:** Very user-friendly and enjoy working with besides the occasional lag time, which is understandable with all of the users. **What problems is WideOrbit solving and how is that benefiting you?** I'm able to find information regarding content from my clients to better serve them. The ability to break down my sales goals to quarterly, even monthly is very useful. ### 12. WideOrbit is user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor T. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about WideOrbit?** WideOrbit Support is great and always available to help. **What do you dislike about WideOrbit?** The layout can be confusing. Adding an AE and inputting new customers can get confusing very easily. **Recommendations to others considering WideOrbit:** The support is great **What problems is WideOrbit solving and how is that benefiting you?** order/traffic ### 13. A Great Ad Sales Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about WideOrbit?** I love that I can format my information to be viewed exactly the way I want. Makes my life so much easier! **What do you dislike about WideOrbit?** That I can't see multiple demos at one time on the bottom grid **What problems is WideOrbit solving and how is that benefiting you?** Able to quickly pull information ### 14. A fantastic Radio Automation system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about WideOrbit?** The ease of accessing our stations and database, both remotely and connecting with our sister stations over a VPN. Plus their support system is top notch and quick to respond. **What do you dislike about WideOrbit?** There isn't much to dislike about Wide Orbit Automation for Radio. Aside from some rare software bugs (which can happen anywhere and are sometimes Windows issues), we haven't had any major problems. **What problems is WideOrbit solving and how is that benefiting you?** Having radio stations in two different locations is so easy using WideOrbit. It makes us all way more productive. ### 15. Wide Orbit **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about WideOrbit?** Wide Orbit is so easy to use leaving training to be completed within 2 months to fully understand everything. **What do you dislike about WideOrbit?** Small features such as grouping call letters (properties) together would be so helpful during payment application/aging review/batching and much much more. **Recommendations to others considering WideOrbit:** Highly recommend using Wide Orbit for any Media/Broadcasting industry for seamlessly integrated processes. **What problems is WideOrbit solving and how is that benefiting you?** It is the perfect software for us to use with Broadcasting Media company. It does everything we need with ease and they are willing to work with us to adapt to our needs. ### 16. Long Term user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about WideOrbit?** The simplicity and ability to find information in multiple places **What do you dislike about WideOrbit?** Random quirks with no meaning that randomly appear in searches **What problems is WideOrbit solving and how is that benefiting you?** Mainly just reconcilation problems. I haven't been able to see long term benefits as we are in an outdated system ### 17. Wide Orbit usages **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about WideOrbit?** Wideorbit is a user friendly system that makes it easy to get a good product onair for clients and the community. The support is responsive and actually helpful. **What do you dislike about WideOrbit?** Wideorbit does have necessary updates, that when missed can be a bit chaotic. But as long as someone is watching, updating, and training on these updates, it should be a smooth transition. **What problems is WideOrbit solving and how is that benefiting you?** The software itself serves several studios and talent. It helps us have a streamlined process through all and we are able to quickly train and bring onboard new hires because of it. ### 18. Wide Orbit Daily User **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about WideOrbit?** The direct connection to other software as well as the detail you can put into each order. **What do you dislike about WideOrbit?** Very behind the curve asteticly, needs to be brought into the decade. **Recommendations to others considering WideOrbit:** Great to use if you have access to the suite of additional products. **What problems is WideOrbit solving and how is that benefiting you?** The benefit of Wide Orbit is that it is built to run alongside the sales side of things which makes things streamlined. ### 19. Easy to use and excellent support. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about WideOrbit?** WO is an industry-standard. It helps to have standard business tools so everyone is on the same page. **What do you dislike about WideOrbit?** I wish that feature updates didn't take so long to implement. **What problems is WideOrbit solving and how is that benefiting you?** WO allows us to maximize revenue efficiently. ### 20. Good traffic program **Rating:** 4.0/5.0 stars **Reviewed by:** Robyn C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about WideOrbit?** User friendly with good customer support. **What do you dislike about WideOrbit?** Can sometimes run a little slow but could just be my system. **Recommendations to others considering WideOrbit:** WO is a user friendly traffic system with good customer service. **What problems is WideOrbit solving and how is that benefiting you?** I do television traffic and run various inventory and revenue reports. ### 21. Use it for radio work. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie V. | Podcast Host/ Freelance MC, Mid-Market (51-1000 emp.) **Reviewed Date:** January 01, 2020 **What do you like best about WideOrbit?** The ease of things on the program is simple. I love the use of HotKeys and preview while I'm on the show. It is incredibly easy for me to perform a show with the best of it all. **What do you dislike about WideOrbit?** There are so many functions. Which means it's easy to get lost in the program. I never knew that you could have so many great features in a huge section of things. Also, when it updates - it's easy enough to get rid of things but it can reset the entire system deleting the entire memory of the computer. **Recommendations to others considering WideOrbit:** I really do recommend Wide Orbit to anyone who works for an organization that is in media. I absolutely love it, and it really means the best and has the best things and features for everyone. Just do not get overwhelmed when using, because that is when you can start getting frustrated with yourself and others around. It is incredible to see how easy it can be to use. But at the same time, how rough it can be. **What problems is WideOrbit solving and how is that benefiting you?** It has been so nice to be able to run my radio show with absolute ease. I have noticed that it switches between military time and a twelve hour clock. It has been very helpful to run a smooth show. ### 22. Wide Orbit for TV Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel L. | Account Executive , Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about WideOrbit?** There's total transparency when using W.O. You have full access to invoices, order input/order changes, campaign building, aging manager, revenue reports. It's so nice to have everything in one place. **What do you dislike about WideOrbit?** The loading time can be a bit lengthy. Also, the platform can freeze up on you, so it's important to save changes often. **Recommendations to others considering WideOrbit:** If you currently don't have a system that staff can look up orders, invoices, bill payments, etc, then you NEED WideOrbit **What problems is WideOrbit solving and how is that benefiting you?** Streamlining TV sales - account executives can be independent and work faster without needed assistance to pull information ### 23. Growing To Meet Our Needs **Rating:** 3.5/5.0 stars **Reviewed by:** Scott H. | Marketing Advisor and Advertising Sales, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2019 **What do you like best about WideOrbit?** Our radio stations use Wide Orbit for order and billing of our clients. We just started using the On Demand software to schedule our podcasts and it is easy to customize. **What do you dislike about WideOrbit?** Nothing yet as I am just getting started on the podcast platform and there is a bit of a learning curve. **What problems is WideOrbit solving and how is that benefiting you?** We were using another platform for hosting our podcasts and they were getting too expensive, Wide Orbit's On Demand software has made it easy and less expensive again. ### 24. User friendly from the planning to booking stage **Rating:** 5.0/5.0 stars **Reviewed by:** Ronnie K. | VP of Sales, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2019 **What do you like best about WideOrbit?** Very user friendly. One system for both planning and booking, so everything is very cohesive **What do you dislike about WideOrbit?** Default grid style is very cluttered and hard on the eyes **What problems is WideOrbit solving and how is that benefiting you?** Sales assistants and planners can work easily together since everything is in one system. ### 25. Great tools, too much extraneous info **Rating:** 3.5/5.0 stars **Reviewed by:** John M. | Sales Manager , Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2019 **What do you like best about WideOrbit?** The ability to manipulate data in many forms, generating a large variety of reports. Compared to our old system, Wide Orbit makes changing orders easy. **What do you dislike about WideOrbit?** There’s too much extraneous info cluttering up the order screens - and it’s my understanding that this cannot be customized to eliminate the clutter. Lack of prompts to let user know that a field or option hasn’t been completed. **Recommendations to others considering WideOrbit:** Training is essential and lengthy. Company supplied training modules are frustrating and lengthy. Not intuitive or very user adaptive/friendly, but once you work with it a while, it becomes much easier and useful. **What problems is WideOrbit solving and how is that benefiting you?** Analytics are very good, enabling user to look at data and sort it any number of ways. ### 26. Great for media planning and booking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2019 **What do you like best about WideOrbit?** Very user friendly program for both media planning and booking **What do you dislike about WideOrbit?** Grid styles are sometimes cluttered and difficult to decipher **What problems is WideOrbit solving and how is that benefiting you?** Seamless transition from planning stage to booking ads ### 27. User friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2019 **What do you like best about WideOrbit?** User friendly from the planning stage to the booking stage **What do you dislike about WideOrbit?** The standard grid style is very cluttered looking **What problems is WideOrbit solving and how is that benefiting you?** Seamless integration among the planning team, sales team, and inventory team ### 28. Gets the job done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about WideOrbit?** It’s an easy to use interface that will get the job done. **What do you dislike about WideOrbit?** You have to use math to figure out whether you’ll be going over time. It won’t time things out for you. **Recommendations to others considering WideOrbit:** Do your research **What problems is WideOrbit solving and how is that benefiting you?** No problems. ### 29. My Favorite Traffic System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about WideOrbit?** I've worked with Wide Orbit for 6 years, the system is user friendly and efficient to use. I've used other traffic systems in the past that just don't compare. **What do you dislike about WideOrbit?** Sometimes glitchy or slow when multiple people are in the system **What problems is WideOrbit solving and how is that benefiting you?** Benefits are quick and easy ways to pull up orders, pre-empts, and aging ### 30. Gets the job done **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about WideOrbit?** Pretty easy to use and find the information you’re looking for. WO Support is very helpful. Doesn’t take too long to learn. **What do you dislike about WideOrbit?** It can be slow at times and freeze up. It can be very particular when using it **What problems is WideOrbit solving and how is that benefiting you?** Billing, cash application, managing aging. Very easy to look up accounts and keep track of payments. ### 31. WideOrbit 9.0 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about WideOrbit?** WideOrbit 9.0 is very user friendly. The newest feature to partially unfinalize a log in progress is very useful to sports networks to accommodate day of changes. **What do you dislike about WideOrbit?** There is not much to dislike about WideOrbit. The software is easy to use, the support team is very easy to work with, and they are constantly coming out with new versions and personalizing our playlists. **Recommendations to others considering WideOrbit:** I've seen many demos from other Traffic Software companies. WideOrbit has the best easy of use, clarity, and user friendly system that I have seen. **What problems is WideOrbit solving and how is that benefiting you?** We are a 24 hour sports network that has to maximize clearance on ROS/InGame spots on a daily basis. The optimizer is very useful in accomplishing that goal. ### 32. WideOrbit is a stand out in the industry **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about WideOrbit?** I do like the access to running many different reports and how using the same template across the system. I've been able to help management gain the information they need in a more timely fashion using some of the more stand reports. I also really like how knowledgeable they customer service team seems to be when I call. They are able to help me get to the bottom of issues with solutions rather quickly. **What do you dislike about WideOrbit?** It sometimes is very slow to respond. If multiple users are on the software at the time, it takes forever to load. **Recommendations to others considering WideOrbit:** Have patience at first as it takes some getting used to. It does have features that we don't use, but overall it is a great product for what we utilize it for. **What problems is WideOrbit solving and how is that benefiting you?** We use WideOrbit as the traffic system for our TV Station. It is certainly a lot more user friendly than traffic systems we've had in the past. ### 33. A good program but can be unusually confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2018 **What do you like best about WideOrbit?** I like the fact that you can complete all of your orders and also tract your statuses and all other orders, event, digital and on-air through the system **What do you dislike about WideOrbit?** It can be very confusing without needing to be. If you forgot to click one button the whole order can be wrong and the need to ready your orders multiple times is also very frustrating. **Recommendations to others considering WideOrbit:** I would recommend utilizing the help and support team with WideOrbit. They have helped our office many times and are always very quick to be on board with anything we need. Though the system can be hard to understand, they are always willing to help! **What problems is WideOrbit solving and how is that benefiting you?** We used to use Salesforce which was a much simpler system to use but it didn't have all of the ability that WideOrbit has so I guess the best part is being able to put orders in for any given scenario and also track the where they are in the sytem, i.e, traffic, accounting, production and when they are approved. ### 34. I am an ad sales coordinator for an RSN. **Rating:** 4.0/5.0 stars **Reviewed by:** Cassie F. | Media Sales Coordinator - Marketing Partnerships, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about WideOrbit?** Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions **What do you dislike about WideOrbit?** How slow spot manager is, look of the software, **Recommendations to others considering WideOrbit:** Software seems slightly outdated **What problems is WideOrbit solving and how is that benefiting you?** We have recently learned how to order ingest, which is very beneficial for both us and the client because there is very little room for human error. ### 35. Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Robert C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about WideOrbit?** Customization of layouts Task bar layout **What do you dislike about WideOrbit?** Slow refresh rate at times. Want an auto promo filler **What problems is WideOrbit solving and how is that benefiting you?** Easy to work with sales team in another location, but still be able to see the same things. ### 36. Wide orbit user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2018 **What do you like best about WideOrbit?** The layout seemed small to begin with, but the more I got comfortable with it the more it was evident the small size was condusive to efficiency **What do you dislike about WideOrbit?** In the payment section, pressing "enter" selects OK which closes the window instead of electing APPLY **Recommendations to others considering WideOrbit:** Adjust the tabs and search functions to make it customized! **What problems is WideOrbit solving and how is that benefiting you?** The missing instructions emai l to the AEs is a very effective function that has made getting traffic so much easier and on time ### 37. Great for media sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2018 **What do you like best about WideOrbit?** Very user friendly, eliminates human error, manages media buys correctly and efficiently **What do you dislike about WideOrbit?** Sometimes can run slow, sometimes can crash **Recommendations to others considering WideOrbit:** It is a great product for managing media deals **What problems is WideOrbit solving and how is that benefiting you?** Incorrect order entry being resolved, ability to run reports and capture revenue ### 38. WideOrbit Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2018 **What do you like best about WideOrbit?** User Friendly, easy to access and navigate throughout the software. **What do you dislike about WideOrbit?** Possibly More shortcuts within the software would be beneficial. **What problems is WideOrbit solving and how is that benefiting you?** Able to access quicker reports that co-workers, clients need. ### 39. Bumpy Start **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2017 **What do you like best about WideOrbit?** Having everything in one place for our entire company. All billing is handled in WO so it makes tracking and reporting more efficient. **What do you dislike about WideOrbit?** We had a rocky start with their new digital orders service. We like to complicate things so we had a long on boarding process to be able to get where we are today 2 years later. They should have been a little more buttoned up in order to release. **Recommendations to others considering WideOrbit:** If you're a TV client, then this will be a great product for you. it is very efficient. I still believe they have some kinks to work out for the digital product, however, if you do not have a super complicated website, it would be a great product! **What problems is WideOrbit solving and how is that benefiting you?** Company wide billing in one place. Integration with our AdServer that has a seamless transition. ### 40. Nightmare **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about WideOrbit?** I liked that it was little easier to put orders in. **What do you dislike about WideOrbit?** Everything, it would take forever to find a report i needed, that you had to special power to look at something’s, I hated that our hub was a hour ahead of us. **Recommendations to others considering WideOrbit:** Don’t get **What problems is WideOrbit solving and how is that benefiting you?** We use it for all order for tv stations, for reports, everything for a tv station. ### 41. I utilize Wide Orbit on a daily basis for digital sales orders **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2018 **What do you like best about WideOrbit?** The layout of the dashboard is easy to navigate **What do you dislike about WideOrbit?** The time it takes to process information and load fields **What problems is WideOrbit solving and how is that benefiting you?** I have been able to enter and share order details across my team so that we do not have to constantly communicate via email ### 42. A little too robust **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about WideOrbit?** You have the ability to set a schedule for a spot for virtually any situation. **What do you dislike about WideOrbit?** I personally didn't have to use WideOrbit extensively, but the launcher window still gives you a ton of options (and ways to get lost). It's one of those apps that I need every so often for my particular duties, but don't access often enough to fully remember my way around. It would be nice if the launcher could be simplified or show the last section I worked in. **What problems is WideOrbit solving and how is that benefiting you?** We use it to schedule spots and keep track of inventory. ### 43. WideOrbit Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about WideOrbit?** WideOrbit is an easy to use system for entering digital orders. **What do you dislike about WideOrbit?** I dislike that you cannot change a digital line ones the TV logs are closed. Sometimes we have orders come in and need to be live the same day. **Recommendations to others considering WideOrbit:** I would recommend the product as it is efficient and easy to communicate with multiple people. **What problems is WideOrbit solving and how is that benefiting you?** WideOrbit keeps all of our billing in an organized manner. ### 44. Not Good For Digital Management **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2017 **What do you like best about WideOrbit?** It will integrate with DFP, but is flawed in doing so. If one line is entered incorrectly - it prevents the whole order from not integrating into DFP. I don't think it integrates into other ad trafficking systems yet. **What do you dislike about WideOrbit?** Antiquated system, hard to input new products/ad server commands, doesn't really follow a logical path. **Recommendations to others considering WideOrbit:** Consider using other CRMs, trafficking or billing systems. **What problems is WideOrbit solving and how is that benefiting you?** Billing digital orders and trafficking TV commercials. ### 45. Wide Orbit is great for keeping track of Marketing $$ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about WideOrbit?** Creating revenue reports is easy and accurate! **What do you dislike about WideOrbit?** If you don't know the software, it can look overwhelming. **Recommendations to others considering WideOrbit:** Take lots of training! **What problems is WideOrbit solving and how is that benefiting you?** It helps us track marketing revenue that is actually on the books vs using a spreadsheet software ### 46. Not a great experience with WO **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about WideOrbit?** The ability to do digital sales there but it’s still a little more confusing then needed **What do you dislike about WideOrbit?** The complexity of the entire program and the difficulty of knowing what the error messages mean. **What problems is WideOrbit solving and how is that benefiting you?** My office in particular has not had a good experience with the program. Compared to our old program, IBS, it is much more complex and you need approval from upper management for everything. It’s not very straight forward and there is a lot of small details that are hard to pick up on...in addition, there is always an error when submitting an order. ### 47. Great for TV **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2017 **What do you like best about WideOrbit?** I like the flexibility the software has. **What do you dislike about WideOrbit?** Sometimes the system itself is slow, but for the most part it works great! **What problems is WideOrbit solving and how is that benefiting you?** Traffic in the broadcast world can be crazy and WO is very helpful. If the system is used correctly it surely does help. ### 48. Diverse broadcast traffic system with many capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about WideOrbit?** As far as a traffic system, Wide Orbit allows you to do much more than most. It gives you hundreds of different options for sorting and running reports to better organize your broadcast inventory. **What do you dislike about WideOrbit?** While having a lot of options could be a great thing, sometimes it's overkill. Wide Orbit could be a little more simple and user friendly. **Recommendations to others considering WideOrbit:** Be sure to do the training's and modulus. **What problems is WideOrbit solving and how is that benefiting you?** Wide Orbit allows you to sort your inventory a number of different ways and it also does a great job of placing commercials on the log, lowering the amount of manual work. ### 49. Wide orbit **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about WideOrbit?** Easy to implement; great customer service and support. Well supported **What do you dislike about WideOrbit?** have not found anything yet that isnt up to standards **Recommendations to others considering WideOrbit:** the mobile advertising we create links directly to our website; somehat cumbersome to implement according to our in house specialists **What problems is WideOrbit solving and how is that benefiting you?** Helping us create and publish media advertising ### 50. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2017 **What do you like best about WideOrbit?** My work place recently switched Wide Orbit platforms and I love that the experience was exactly the same from platform to platform. I also like how cutomizable everything is so that it can be read as easily as possible by the user. **What do you dislike about WideOrbit?** Dispite saving a users preferred layout, when a window is refreshed the layout automatically adjust to the default setting. It would be much nicer if the layout would stay the same. **What problems is WideOrbit solving and how is that benefiting you?** Wide Orbit is very easy to use inside and outside the office. ## WideOrbit Discussions - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) - [View WideOrbit pricing details and edition comparison](https://www.g2.com/products/wideorbit/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+11%3A08%3A46+-0500&secure%5Bsession_id%5D=9008a5fd-e3d1-4828-90e1-931a93aca8e8&secure%5Btoken%5D=c1967227901a2dcc2a9fe1b0b81d83602a9c6a9cd74bd3b4b63c945e9348ffa5&format=llm_user) ## WideOrbit Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **SSP Functionality ** - SSP Functionality **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top WideOrbit Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews)