# Best User Research Tools - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* User research software, also known as user experience (UX) testing software, enables organizations to better understand their users. It provides insights by analyzing what users think, feel, say, and do at various touchpoints in the product development lifecycle or customer journey. These platforms offer a range of UX research methodologies to streamline the research process and uncover how and why users behave, make decisions, and interact with a product. User research tools can offer features to recruit participants for studies, import existing customer lists, or have an internal, already existing panel of users and ideal customers. User research tools utilize user research methods such as surveys, focus groups, diary studies, interviews, and different usability testing techniques (card sorting, A/B testing, etc.) to provide organizations with actionable qualitative and quantitative data on how users interact and experience their product or website experiences. This data can be used to drive innovation, enhance customer satisfaction, refine messaging, and create user experiences that are intuitive, efficient, and engaging. These tools are used by UX teams, research teams, developers, product managers, and marketing teams. UX teams and product designers use insights to create intuitive interfaces, while developers ensure technical feasibility and optimize product performance. Marketing teams use user research tools to test and enhance messaging throughout the customer journey to enhance customer satisfaction. Product managers utilize user research tools to guide feature prioritization and align development with user needs. By integrating research throughout the product lifecycle, teams create user-centric solutions that improve customer engagement and retention. User research software often integrates with or shares features of [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management), to gather and analyze customer insights. Further, these tools can integrate with [survey software](https://www.g2.com/categories/survey), [consumer video feedback software](https://www.g2.com/categories/consumer-video-feedback), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing) to engage with users and visitors. The information gathered from user research can be stored in [user research repositories software](https://www.g2.com/categories/user-research-repositories). To qualify for inclusion in the User Research category, a product must: - Offer qualitative and quantitative research capabilities - Offer two or more UX research methods, such as prototype testing, concept testing, usability testing (for example, A/B testing, card sorting, tree testing, etc.), or user testing (for example, focus groups, surveys, interviews, diary studies, etc.) - Facilitate participant recruitment and feedback collection to gather insights into user behavior, feedback, and decision making - Provide features or integrate with tools that help tag, sort, and share individual interviews and responses for analysis to enable organizations to make the correct optimization decisions ## Category Overview **Total Products under this Category:** 170 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,400+ Authentic Reviews - 170+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best User Research Tools At A Glance - **Leader:** [UserTesting](https://www.g2.com/products/usertesting/reviews) - **Highest Performer:** [Lyssna](https://www.g2.com/products/lyssna/reviews) - **Easiest to Use:** [Discuss](https://www.g2.com/products/discuss/reviews) - **Top Trending:** [HeyMarvin](https://www.g2.com/products/heymarvin/reviews) - **Best Free Software:** [UserTesting](https://www.g2.com/products/usertesting/reviews) --- **Sponsored** ### Optimal Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale. Optimal serves product managers, designers, UX researchers, and others who need fast, reliable insights through structured user research. Its intuitive interface and AI-powered tools enable both researchers and non-researchers to contribute meaningfully, promoting research democratization without compromising quality. With flexible study design, AI and automation, and built-in participant recruitment, Optimal makes it easier to uncover user needs, test ideas early, validate navigation, and analyze qualitative feedback across multiple research efforts. Key capabilities of the Optimal platform include prototype testing and live website testing; AI-assisted surveys to quickly gather reliable feedback on user behaviors and preferences; and AI user research features that automatically extract insights, themes, and highlight reels from recorded interviews. Teams can also centralize qualitative data for streamlined analysis, structure content more effectively with card sorting and tree testing, and improve usability with first-click testing, and more. Participant recruitment is fully integrated, offering access to a global panel of over 100 million users across 150 countries, along with options for managed services or custom audiences. Trusted by global organizations including Apple, Netflix, Amazon, Spotify, Nike, and LEGO, Optimal empowers teams to conduct rigorous, scalable user research that informs strategic decisions and improves user satisfaction. By combining human insight with advanced AI user research capabilities, Optimal helps enterprises build better digital products, faster, smarter, and with greater confidence. [Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1379&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1379&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=78524&secure%5Bresource_id%5D=1379&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fuser-research%3Fpage%3D3&secure%5Btoken%5D=fb95ca2ab24fe2b1a85adf615014386d07c0bb745b6a09ea070bf86b41ce6f78&secure%5Burl%5D=https%3A%2F%2Fwww.optimalworkshop.com%2Flp%2Fdecide-with-optimal%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DAP%3Ag2%7CG%3Aglobal&secure%5Burl_type%5D=book_demo) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Upsiide](https://www.g2.com/products/upsiide/reviews) Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success. Innovation is often associated with new products. But innovation is much broader, encompassing new products, new variants, new features, new services, new claims, new communication, etc. Upsiide is a single platform to test every innovation in every category. Leveraging our in-house consumer research experts and their decades’ worth of expertise, we’ve reinvented 3 core elements of traditional research: - The Respondent Experience: Upsiide’s gamified interface drives better respondent engagement and more accurate data. - The Analysis Experience: Intuitive data visualization that facilitates strategic analysis and decision-making. - Creating a study: Expertly created, customizable study templates covering a range of innovation needs. Upsiide is very flexible and can be used the way you want - as the innovation insights platform for your entire organization or just to run individual studies. Click the buttons on the top to either check out Upsiide for yourself, risk-free or to chat with our Sales team for a demo! **Average Rating:** 4.3/5.0 **Total Reviews:** 26 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 9.0/10) - **Sorting:** 8.3/10 (Category avg: 8.4/10) - **In-App:** 8.8/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Dig Insights](https://www.g2.com/sellers/dig-insights) - **Year Founded:** 2010 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** https://www.linkedin.com/company/dig-insights/ (300 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Food & Beverages - **Company Size:** 44% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Ease of Creation (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Survey Creation (1 reviews) **Cons:** - Compensation Issues (1 reviews) - Limited Opportunities (1 reviews) ### 2. [OpinionX](https://www.g2.com/products/opinionx/reviews) OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. OpinionX supports a range of quantitative research methods commonly used in the world of market research. These include conjoint analysis for modeling trade-offs between features and price, maxdiff analysis (maximum difference scaling) for prioritizing attributes or measuring people’s preferences, pairwise comparison surveys for stack ranking long lists of options, points-based ranking, and ranked choice voting. These methods help teams quantify user needs, understand willingness to pay, and identify the features or messages that drive preference. The platform also includes built-in analysis tools that transform raw survey responses into structured outputs suitable for product and pricing decisions. For example, in conjoint analysis studies, OpinionX provides visualizations such as marginal willingness to pay (MWTP), market simulators, combination rankings, and rejection rate analysis. These outputs help teams estimate how changes in pricing or feature bundles may influence demand. OpinionX is particularly suited to teams conducting research with their existing customer base. Through its Enrichment capabilities, users can import external data such as CRM attributes, revenue data, or product usage metrics. This data can then be used in segmentation and clustering analysis to uncover distinct customer groups, compare preferences across segments, and develop data-driven personas. Key features include: - Conjoint analysis surveys with automated calculations and charts for marginal willingness to pay, market simulation tools, churn prediction, pricing sensitivity outputs, and more. - MaxDiff and advanced ranking methods (pairwise comparison, points-based ranking, ranked choice voting). - Automated segmentation and clustering analysis for identifying needs-based or behavioral segments. - Data enrichment tools for importing CRM, payments, or product analytics data. - Built-in reporting dashboards for comparing segments and visualizing preference data. OpinionX offers a free tier that includes access to its full research functionality for up to 10 respondents per survey. This enables teams to design and test studies before scaling to larger audiences. The platform is used for feature prioritization, pricing optimization, messaging research, persona development, and market segmentation projects. **Average Rating:** 4.7/5.0 **Total Reviews:** 13 **User Satisfaction Scores:** - **Ease of Use:** 9.0/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [OpinionX](https://www.g2.com/sellers/opinionx) - **Year Founded:** 2020 - **HQ Location:** Dublin, Ireland - **Twitter:** @MyOpinionX (614 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/myopinionx/ (5 employees on LinkedIn®) - **Ownership:** Private Company **Reviewer Demographics:** - **Company Size:** 46% Small-Business, 31% Enterprise ### 3. [Forsta](https://www.g2.com/products/forsta/reviews) Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com. **Average Rating:** 4.2/5.0 **Total Reviews:** 296 **User Satisfaction Scores:** - **Ease of Use:** 8.1/10 (Category avg: 9.0/10) - **Sorting:** 7.2/10 (Category avg: 8.4/10) - **In-App:** 6.2/10 (Category avg: 8.3/10) - **On-Site:** 7.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Forsta](https://www.g2.com/sellers/forsta) - **Year Founded:** 1990 - **HQ Location:** London, United Kingdom - **Twitter:** @Forstaglobal (844 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Project Manager, Manager - **Top Industries:** Market Research, Management Consulting - **Company Size:** 43% Mid-Market, 29% Enterprise #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Insights (4 reviews) - Customization (3 reviews) - Data Analysis (3 reviews) - Efficiency Improvement (3 reviews) **Cons:** - Limited Options (3 reviews) - Poor Performance (3 reviews) - Time-Consuming (3 reviews) - Delay Issues (2 reviews) - Expensive (2 reviews) ### 4. [UNGUESS](https://www.g2.com/products/unguess/reviews) The crowdsourcing platform for effective tests and real insights in UX, Accessibility, Quality and Safety. Whether you are developing a website, a mobile app or a software solution, we support the improvement of user experience, accessibility, quality and security with unparalleled speed and scalability. Engage a real crowd of skilled humans. Get powerful insights and answers at any time needed. With UNGUESS you have much more than a crowdtesting platform: it’s everything your digital solutions deserve, in one place. Learn more: https://unguess.io/ **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Ease of Use:** 9.5/10 (Category avg: 9.0/10) - **Sorting:** 9.2/10 (Category avg: 8.4/10) - **In-App:** 10.0/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [UNGUESS](https://www.g2.com/sellers/unguess) - **Year Founded:** 2015 - **HQ Location:** Milan, IT - **LinkedIn® Page:** https://www.linkedin.com/company/9372849 (369 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 41% Enterprise, 33% Small-Business ### 5. [Centercode](https://www.g2.com/products/centercode/reviews) Centercode is a user testing automation platform that transforms how you collect and analyze pre-release customer feedback. Our delta testing system uses intelligent technology to produce rapid results with minimal time investment. Imagine: continuous, up-to-the-minute customer insights ahead of every release. Centercode offers - Feedback automation, including sentiment-driven feedback forms, smart scoring, and workflows to eliminate the endless hours you spend copying and pasting feedback between tools. - Smart prioritization, which organizes your feedback based on its impact on product success and routes high-priority feedback to relevant teams automatically. - Tester automation, from finding testers to keeping them active in your projects. With fine-grained profiling, automated engagement, and community-building tools, your testers will love your tests as much as they love your product. - Project automation that automatically plans for you, manages tester engagement through machine learning, and distills results in easily digestible scores—ensuring your project’s success. - Turnkey dashboards and reports present robust analytics and scores. Centercode gets everyone speaking the same language and makes it simple to identify areas for improvement, communicate across teams, and demonstrate ROI. - Flexible APIs that enable anyone to create powerful integrations — no developer required. - The highest levels of security, reliability, privacy, and compliance so you can protect your customers and your organization. Centercode is GDPR and CCPA-compliant. 1 in 4 Fortune 100 companies relies on Centercode's powerful, data-centralized platform to bring customers to the product development table. Whether you're a solo act or a full-scale team, Centercode empowers you to create flexible projects, maintain high user participation rates, and produce continuous product insights to support high-speed development. **Average Rating:** 4.3/5.0 **Total Reviews:** 108 **User Satisfaction Scores:** - **Ease of Use:** 7.3/10 (Category avg: 9.0/10) - **Sorting:** 8.6/10 (Category avg: 8.4/10) - **In-App:** 7.8/10 (Category avg: 8.3/10) - **On-Site:** 8.8/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Centercode](https://www.g2.com/sellers/centercode) - **Year Founded:** 2001 - **HQ Location:** Laguna Hills, CA - **Twitter:** @Centercode (1,836 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/80750/ (57 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Consumer Electronics, Computer Software - **Company Size:** 44% Enterprise, 33% Mid-Market ### 6. [Field Agent](https://www.g2.com/products/field-agent/reviews) The Field Agent B2B MarketPlace connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. Our suite of fast, affordable retail-success products provides clients a distinct advantage in serving shoppers, outmaneuvering competitors, and making sales. **Average Rating:** 4.5/5.0 **Total Reviews:** 13 **User Satisfaction Scores:** - **Ease of Use:** 8.3/10 (Category avg: 9.0/10) - **In-App:** 10.0/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Field Agent](https://www.g2.com/sellers/field-agent) - **Year Founded:** 2010 - **HQ Location:** Fayetteville, US - **Twitter:** @softr_io (15,588 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/field-agent/about (277 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 64% Small-Business, 14% Mid-Market ### 7. [Remesh](https://www.g2.com/products/remesh/reviews) Remesh gives researchers the power to engage live with consumers at scale—uncovering rich insights in minutes to drive smarter, faster decisions. Engage hundreds or thousands of participants in dynamic conversations and gather meaningful insights instantly. With advanced AI analytics and unique consensus metrics, Remesh delivers the answers you need in days, not weeks—helping you move faster and make confident, data-driven decisions. **Average Rating:** 4.2/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Ease of Use:** 8.5/10 (Category avg: 9.0/10) - **Sorting:** 9.2/10 (Category avg: 8.4/10) - **In-App:** 6.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Remesh](https://www.g2.com/sellers/remesh) - **Year Founded:** 2013 - **HQ Location:** New York, US - **Twitter:** @teamremesh (1,312 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/remesh-inc-/ (83 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Enterprise, 25% Mid-Market #### Pros & Cons **Pros:** - Ease (1 reviews) - Easy Setup (1 reviews) - Research Efficiency (1 reviews) **Cons:** - Limited Customization (1 reviews) ### 8. [Tetra Insights](https://www.g2.com/products/tetra-insights/reviews) Tetra’s platform provides features and benefits designed for insight-driven enterprises, including: - Single source of truth for all customer audio and video - Upload and sync large video files from any source - Robust research and insight repository - Automated transcription for all uploaded files - Intuitive search across all data, transcripts, and analysis - Powerful analysis tools for professional researchers - Automatically generated video highlight reels - GDPR Compliant **Average Rating:** 4.6/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Ease of Use:** 9.0/10 (Category avg: 9.0/10) - **Sorting:** 9.4/10 (Category avg: 8.4/10) - **In-App:** 10.0/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Tetra Insights](https://www.g2.com/sellers/tetra-insights) - **Year Founded:** 2018 - **HQ Location:** Boulder, Colorado - **Twitter:** @TetraInsights (42 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tetra-insights/ (9 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 59% Small-Business, 29% Enterprise ### 9. [Useberry](https://www.g2.com/products/useberry/reviews) Useberry is a user testing and product research platform designed to empower teams with actionable insights throughout the product development journey. As a UX/UI research solution, Useberry enables UX researchers, designers, product teams and managers, to validate ideas, refine designs, and optimize user experiences. Whether you're testing early-stage prototypes or improving the information architecture of a live website, Useberry ensures user feedback becomes a central part of your design process. Who is it for? Useberry is built for UX/UI designers, UX researchers, product managers, and innovative product teams who prioritize user-centricity in their work. From global enterprises to startups, organizations of all sizes can use Useberry to gain insights for building intuitive and engaging digital experiences. How does it work? With a wide range of usability testing methods, analytics, and collaboration tools, Useberry allows teams to quickly test their prototypes and live websites and make informed design decisions. Useberry’s integrations with popular design tools like Figma, Sketch, and ProtoPie further streamline the testing process. Key Features: - Prototyping Integrations: Connect seamlessly with leading design platforms (e.g., Figma, Adobe XD, ProtoPie, Sketch) to test and iterate designs effortlessly. - Usability Testing Tools: Conduct comprehensive Live Website and Prototype Usability Testing or use a variety of Useberry research methods such as Open Analytics, Single Tasks, 5-second Tests, and more to build your own study for detailed user feedback. - Information Architecture Studies: Improve your app or website structure with Card Sorting and Tree Testing. - Randomization & A/B Testing: Assigns participants to different study conditions, tasks, or questions which leads to more accurate understanding of user behavior and confident decision-making while reducing biases. - Surveys: Collect detailed qualitative insights using customizable surveys, including multiple-choice, opinion scales, and open-ended questions. - Recruiting Options: Access a large and vetted Useberry participant panel or use sharing links to recruit your own audience directly. - Visual Insights: Heatmaps, user flows, and video recordings reveal how users interact with your designs. - Quantitative Metrics: Measure success with task completion rates, time-on-task data, and miss-click analysis. Why Choose Useberry? Trusted by brands like Microsoft, Logitech, and Samsung, Useberry is a comprehensive solution for UX/UI research and user testing; with a large variety of research methods, advanced features, and effortless participant recruitment to meet the needs of diverse teams and projects. From usability testing to information architecture studies to surveys, Useberry offers all the tools you need to gather meaningful insights. With Useberry reporting and analytics, transform complex data into actionable insights and make confident, user-centered design decisions. Whether you're prototyping, refining designs, or optimizing live websites, Useberry ensures every step of your process is informed by real user feedback. **Average Rating:** 4.3/5.0 **Total Reviews:** 15 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 9.0/10) - **Sorting:** 5.0/10 (Category avg: 8.4/10) - **In-App:** 7.5/10 (Category avg: 8.3/10) - **On-Site:** 5.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Useberry](https://www.g2.com/sellers/useberry) - **HQ Location:** Athens, Greece - **LinkedIn® Page:** https://www.linkedin.com/company/useberry (17 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 56% Small-Business, 31% Mid-Market #### Pros & Cons **Pros:** - Survey Management (2 reviews) - User Insights (2 reviews) - Customer Engagement (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) **Cons:** - Complexity (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) ### 10. [NEXT](https://www.g2.com/products/next-next/reviews) Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qualtrics, G2 and other sources—into actionable insights and automated workflows for teams in product, engineering, marketing and beyond. Using agentic AI technology with human-like accuracy, we let you bring the voice of your customers into the way you build, market, and sell your products. Launched in April 2023, NEXT is trusted by Bosch, PaperCut, Lipton, Action, and Erste Group. For more information, visit www.nextapp.co **Average Rating:** 4.6/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Ease of Use:** 8.5/10 (Category avg: 9.0/10) - **Sorting:** 8.4/10 (Category avg: 8.4/10) - **In-App:** 8.1/10 (Category avg: 8.3/10) - **On-Site:** 7.8/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [NEXT](https://www.g2.com/sellers/next-8488e0e3-763a-4a92-ad73-44038d4862bf) - **Year Founded:** 2023 - **HQ Location:** Amsterdam, North Holland - **LinkedIn® Page:** https://www.linkedin.com/company/nextapphq (10 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 41% Mid-Market, 35% Enterprise ### 11. [UXtweak](https://www.g2.com/products/uxtweak/reviews) UXtweak is the user (UX) research platform helping teams to effortlessly recruit and manage participants, conduct studies, analyze data, and share insights - all in one place. Trusted by top brands, UXtweak has been used to craft over 570K+ questions and collect 1.8 million+ responses, helping research teams uncover valuable insights and craft exceptional user experiences. ✨ Start for free today at UXtweak.com 🔧🐝 Why do customer-centered organizations choose UXtweak? 
 🌍 Recruit globally, reliably Access participants from 130+ countries with 2,000+ targeting attributes for precise recruitment. Rigorous quality checks and free replacements guarantee reliable feedback so you can focus on insights—not logistics. 🔧 Comprehensive tools for every stage Test concepts, prototypes, or finished products; conduct live user interviews; and use proven methods like card sorting and tree testing—moderated or unmoderated. 📊 Actionable analytics Turn raw data into actionable insights with advanced analytics and visualizations. Quickly identify trends, generate reports, and share findings with your team to drive informed decisions. 🤝 Support that gets it Our customer success team made up of experienced UX researchers, is available to help you tackle challenges and maximize your research impact. 🎓 Driven by research and community Founded by researchers, we are committed to advancing UX research and HCI. Explore original studies by our dedicated research team in open-access journals or visit our Research by UXtweak section. We support, educate, and connect the UX community through initiatives like the UX Research Geeks podcast, Women in UX interviews, live events, and educational resources. UXtweak features: ⬣ User Interviews ⬣ Mobile App Usability Testing ⬣ Prototype Usability Testing ⬣ Website Usability Testing ⬣ First Click Testing ⬣ Preference Testing ⬣ Five Second Testing ⬣ Card Sorting ⬣ Tree Testing ⬣ Global User Panel ⬣ Participant Managemet ⬣ Session Recording ⬣ Survey **Average Rating:** 4.7/5.0 **Total Reviews:** 40 **User Satisfaction Scores:** - **Ease of Use:** 9.0/10 (Category avg: 9.0/10) - **Sorting:** 9.2/10 (Category avg: 8.4/10) - **In-App:** 8.5/10 (Category avg: 8.3/10) - **On-Site:** 9.3/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [UXtweak Research Group](https://www.g2.com/sellers/uxtweak-research-group) - **Year Founded:** 2019 - **HQ Location:** Bratislava - **LinkedIn® Page:** https://www.linkedin.com/company/20165233/ (25 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Higher Education, Marketing and Advertising - **Company Size:** 55% Small-Business, 30% Mid-Market ### 12. [Corus](https://www.g2.com/products/corus/reviews) The easiest way for businesses to collaborate to inform their decisions with customer insights. A platform designed for your team to collaboratively to connect you confidently and seamlessly with 80 million people in 135 countries. Simply the fastest way to do quantitative market research period. **Average Rating:** 4.3/5.0 **Total Reviews:** 16 **User Satisfaction Scores:** - **Ease of Use:** 8.7/10 (Category avg: 9.0/10) - **Sorting:** 8.8/10 (Category avg: 8.4/10) - **In-App:** 9.2/10 (Category avg: 8.3/10) - **On-Site:** 8.8/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Corus](https://www.g2.com/sellers/corus) - **Year Founded:** 2013 - **HQ Location:** Denver, Colorado - **Twitter:** @JoinCorus (27 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/joincorus/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 58% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (2 reviews) - Easy Implementation (2 reviews) - Easy Setup (2 reviews) - Integrations (2 reviews) - User Interface (2 reviews) **Cons:** - Limited Data Analysis (2 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Expensive (1 reviews) - Inadequate Filtering (1 reviews) ### 13. [Germain UX](https://www.g2.com/products/germain-ux/reviews) Germain UX: Real-time software monitoring platform that uncovers UX frictions' causes, Process Time and Visitors' Interests, in real-time, at a fraction of the cost. Discovers why users experience issues or drop off, finds where users spend precious time, identifies visitors' interests, and allows users to provide their feedback (NPS). Plus, our expert help is included at a fraction of your current cost – guaranteed. **Average Rating:** 4.7/5.0 **Total Reviews:** 66 **User Satisfaction Scores:** - **Ease of Use:** 8.8/10 (Category avg: 9.0/10) - **Sorting:** 8.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Germain UX](https://www.g2.com/sellers/germain-ux) - **Company Website:** https://Germainux.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @GermainUX (184 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/germain-ux/ (28 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 82% Small-Business, 15% Mid-Market #### Pros & Cons **Pros:** - Customer Support (3 reviews) - Ease of Use (3 reviews) - Insights (2 reviews) - User Behavior Tracking (2 reviews) - User Interface (2 reviews) **Cons:** - Display Issues (1 reviews) - Incomplete Data (1 reviews) - Lack of Information (1 reviews) - Limited Language Support (1 reviews) - Limited Opportunities (1 reviews) ### 14. [SessionStack](https://www.g2.com/products/sessionstack/reviews) What is SessionStack? SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI, our proprietary machine-learning model, is the ideal partner for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go. What are SessionStack’s core features? Our industry-first AI capability - SessionStackAI, is backed up by best-in-class session recording and replay, instrumentation-free conversion funnels, user segmentation & segment trends, and error monitoring. SessionStack also offers co-browsing and live session collaboration. To put it simply: - AI-enhanced session data processing that gives you actionable conversion rate optimization tips - Auto capture of session data, covering iframes (same or cross-origin) & pop-ups - Zero performance impact for the end user and the app - Sensitive data management, data masking, network requests scrubbing, etc. - Private by default **Average Rating:** 4.8/5.0 **Total Reviews:** 67 **User Satisfaction Scores:** - **Ease of Use:** 9.4/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [SessionStack](https://www.g2.com/sellers/sessionstack) - **HQ Location:** Sofia, Sofia - **Twitter:** @SessionStack (417 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sessionstack/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 72% Small-Business, 19% Mid-Market ### 15. [1Q](https://www.g2.com/products/1q/reviews) 1Q is a mobile research platform that arms brands with candid consumer feedback and real-time insights for just $1 per response. 1Q allows companies to reach any target audience based on who and/or where they are, with an instant response! Companies now have access to immediate, insightful data allowing them to make key decisions, quickly with their research, marketing and advertising plans. Want to recontact respondents for a deeper dive? No problem with 1Q. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) - **Sorting:** 9.4/10 (Category avg: 8.4/10) - **In-App:** 9.2/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [1Q](https://www.g2.com/sellers/1q) - **Year Founded:** 2012 - **HQ Location:** Atlanta, Georgia - **Twitter:** @1QPays (1,199 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1q/ (29 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 46% Small-Business, 38% Mid-Market ### 16. [Global App Testing](https://www.g2.com/products/global-app-testing/reviews) Global App Testing is a crowdtesting platform that helps companies accelerate their software development lifecycle (SDLC) by providing on-demand software testing services delivered by real users around the world. The platform enables engineering, product, and QA teams to identify bugs, usability issues, and localization problems before release, helping organizations ship high-quality software faster. Through rapid testing cycles with results delivered in as little as 2 to 48 hours, Global App Testing allows teams to validate new features, releases, and digital experiences quickly. This fast turnaround supports agile development teams by reducing bottlenecks in the development process and enabling faster, more confident product launches. Global App Testing is designed for software development teams, product managers, and quality assurance professionals who need scalable testing across multiple devices, regions, and real-world environments. The platform is particularly valuable for companies expanding internationally, offering UX testing, localization testing, and competitor benchmarking that provide actionable insights into how products perform in specific markets. These insights help businesses improve user experience, reduce product risk, and protect revenue during global launches. One of the platform’s key strengths is its global community of over 90,000 professional testers across more than 189 countries. This diverse network enables companies to test applications on real devices, operating systems, and network conditions across global markets. Testers undergo a rigorous selection process, with only the top 3% of applicants accepted, ensuring high-quality feedback and reliable bug reporting. All testing results are also moderated for accuracy and relevance, helping teams quickly prioritize issues and resolve defects. Security and data protection are core priorities for Global App Testing. The company is ISO 27001 certified, demonstrating its commitment to internationally recognized information security standards. As one of the few crowdtesting vendors with ISO 27001 certification, Global App Testing ensures that testing processes, infrastructure, and personnel meet strict security and compliance requirements. By combining crowdtesting, global user insights, and rapid test execution, Global App Testing helps companies improve software quality, reduce release risk, and deliver better digital experiences to users worldwide. The platform provides organizations with the tools and real-world testing coverage needed to confidently scale their products across global markets. **Average Rating:** 4.4/5.0 **Total Reviews:** 59 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 9.0/10) - **Sorting:** 8.9/10 (Category avg: 8.4/10) - **In-App:** 8.3/10 (Category avg: 8.3/10) - **On-Site:** 9.2/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Global App Testing](https://www.g2.com/sellers/global-app-testing) - **Company Website:** https://www.globalapptesting.com - **Year Founded:** 2013 - **HQ Location:** London, GB - **Twitter:** @QAOps (1,160 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/global-app-testing/ (151 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 38% Small-Business #### Pros & Cons **Pros:** - Customer Support (21 reviews) - Ease of Use (19 reviews) - Helpful (19 reviews) - Flexibility (10 reviews) - Speed (10 reviews) **Cons:** - Testing Difficulties (11 reviews) - Bug Issues (9 reviews) - Software Bugs (7 reviews) - Expensive (4 reviews) - Inefficient Review Process (4 reviews) ### 17. [Glow](https://www.g2.com/products/glow/reviews) Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences. The platform has a simple end to end survey workflow that accelerates data capture, analysis and the sharing of insights in branded data dashboards - both inside and outside your private, secure account. Glow's great for professionals running their own research projects (DIY), we've also got research experts on hand who can help quickly prepare surveys, source and capture quality responses, and let you know when it's ready to access. Brands that want customised brand health tracking use Glow to capture key marketing metrics over time. Other uses include testing creative, advertising, and product innovations - and segmenting target markets to maximise ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 22 **User Satisfaction Scores:** - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) - **Sorting:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Glow](https://www.g2.com/sellers/glow-dd0ee8f5-1100-4cab-8d73-5ee33fb7dbf1) - **Year Founded:** 2013 - **HQ Location:** Melbourne, Australia - **Twitter:** @glowfeed (215 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/engagement-innovation/?originalSubdomain=au (64 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 45% Small-Business, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (15 reviews) - Helpful (9 reviews) - Intuitive (9 reviews) - Simple (6 reviews) - Customer Support (5 reviews) **Cons:** - Limited Customization (3 reviews) - Slow Performance (3 reviews) - Expensive (2 reviews) - Insufficient Training (2 reviews) - Lack of Clarity (2 reviews) ### 18. [Loop11](https://www.g2.com/products/loop11/reviews) Loop11 is a UX research and testing platform that automates user research to deliver insights to improve digital user experiences. The platform allows you to quickly set up and run user experience tests on any website or domain, including live websites, prototypes, your competitor's website, and more and can be used on any device. Loop11 makes it easy to engage with users to generate insights for user researchers, UX designers, and product managers to build better products your customers will love. Want to give Loop11 a try? Then create a free account and enjoy a 14-day free trial. **Average Rating:** 3.7/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Ease of Use:** 8.6/10 (Category avg: 9.0/10) - **Sorting:** 9.6/10 (Category avg: 8.4/10) - **In-App:** 8.3/10 (Category avg: 8.3/10) - **On-Site:** 9.2/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Loop11](https://www.g2.com/sellers/loop11) - **HQ Location:** South Melbourne - **Twitter:** @Loop11 (7,026 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/637979/ (7 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 43% Mid-Market, 36% Small-Business #### Pros & Cons **Pros:** - Ease of Use (2 reviews) - Analytics (1 reviews) - Customizability (1 reviews) - Customization (1 reviews) - Ease of Implementation (1 reviews) **Cons:** - Expensive (3 reviews) - Pricing Issues (3 reviews) - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Not User-Friendly (1 reviews) ### 19. [QualBoard](https://www.g2.com/products/qualboard/reviews) One platform. One partner. Experience streamlined qualitative research you can rely on with QualBoard. Streamline your entire qualitative research process with an all-in-one platform designed by researchers, for researchers. Save time and reduce stress with QualBoard's fully compliant and seamlessly integrated asynchronous, synchronous, and hybrid research capabilities. Easily garner holistic insights without the need to move between technologies or coordinate multiple vendors. Using QualBoard also means you have support every step of the way – from participant recruitment to project management to tech support to global expertise – so you can stay focused on the research. Trust that when it comes time to run your project, QualBoard will not just work but provide an experience that's as good for you as it is for your clients and participants. • Use different event types individually or in combination: o QualMeeting video interviews & focus groups o Discussions boards o Lifestyle diaries o Crowd surveys o Quick polls • All QualBoard projects include: o Live, personalized training on the platform o 24/7 tech support o Live, human chat support for participants • Choose to go DIY or opt for premium support • Backroom for moderators and observers • Tag and clip insightful moments in videos and text • Built-in AI and analysis tools • QualLink and External Survey Link for hybrid research • QualTranslate for global use **Average Rating:** 3.7/5.0 **Total Reviews:** 13 **User Satisfaction Scores:** - **Ease of Use:** 7.0/10 (Category avg: 9.0/10) - **Sorting:** 7.3/10 (Category avg: 8.4/10) - **In-App:** 6.7/10 (Category avg: 8.3/10) - **On-Site:** 6.7/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Sago](https://www.g2.com/sellers/sago-14f0af6e-b896-4844-b8f9-d216cb066c43) - **Year Founded:** 1966 - **HQ Location:** Iselin, US - **Twitter:** @sagomrx (3,499 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sago-mrx/ (1,148 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Market Research - **Company Size:** 46% Small-Business, 38% Mid-Market ### 20. [Voxpopme](https://www.g2.com/products/voxpopme/reviews) At Voxpopme, we believe you shouldn't sacrifice quality to get the insights you need quickly, at a reasonable cost. Insights teams are under immense pressure to deliver reliable answers to crucial business questions with limited resources. We can help. Voxpopme transforms insights teams by collecting, centralizing, and analyzing qualitative data. Voxpopme's Qualitative Insights Platform combines the speed of Video Surveys, our complete video survey tool, with the depth of Live Interviews, our IDI and focus group product, and the power of AI Insights for 60x faster analysis. More brands trust Voxpopme to enrich their research studies and fundamentally transform how they build better products and shape visionary companies. Want to learn how we help solve these problems? Visit www.voxpopme.com today. **Average Rating:** 4.1/5.0 **Total Reviews:** 16 **User Satisfaction Scores:** - **Ease of Use:** 8.5/10 (Category avg: 9.0/10) - **Sorting:** 8.1/10 (Category avg: 8.4/10) - **In-App:** 6.7/10 (Category avg: 8.3/10) - **On-Site:** 7.2/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Voxpopme](https://www.g2.com/sellers/voxpopme) - **Year Founded:** 2013 - **HQ Location:** Park City, Utah - **Twitter:** @voxpopme (4,180 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3032072/ (56 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Market Research - **Company Size:** 53% Enterprise, 47% Small-Business #### Pros & Cons **Pros:** - Analytics (1 reviews) - Authentic Engagement (1 reviews) - Customer Engagement (1 reviews) - Customer Insights (1 reviews) - Ease of Use (1 reviews) **Cons:** - Transcription Quality (1 reviews) - Video Issues (1 reviews) ### 21. [Netigate](https://www.g2.com/products/netigate/reviews) Netigate is an AI-powered experience management platform that empowers enterprises to transform the voice of their customers and employees into tangible business growth. By collecting, analyzing, and acting on feedback in real time, organizations can uncover deep insights that drive smarter decisions, foster loyalty, and improve performance across every touchpoint. Our powerful, scalable solutions are trusted by over 1,500 of the world’s most respected brands—including Spotify, DB Schenker, Vodafone, Continental, and EnBW. Whether you're looking to improve customer satisfaction, boost employee engagement, or gain a holistic view of your organization’s experience landscape, Netigate delivers the tools and intelligence needed to make it happen. Founded in Stockholm, Sweden in 2005, Netigate has grown into a leading experience management partner across Europe. With additional offices in Oslo, Helsinki, and Frankfurt am Main, we have a strong and growing European presence. Our local teams bring regional expertise and provide personalized support tailored to the unique needs of each market and organization. What sets us apart is our combination of advanced AI technology with a human-centered approach. We believe that behind every data point is a real person—a customer or an employee whose voice deserves to be heard and understood. That’s why we’ve built a platform that not only delivers robust analytics, but also helps organizations take meaningful action based on real, actionable insights. Whether you're just getting started with experience management or looking to take your current efforts to the next level, Netigate is here to support your journey every step of the way. Want to learn how your organization can harness the power of feedback to drive business success? Book a demo with one of our specialists today. **Average Rating:** 4.3/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Ease of Use:** 8.8/10 (Category avg: 9.0/10) - **Sorting:** 8.9/10 (Category avg: 8.4/10) - **In-App:** 7.5/10 (Category avg: 8.3/10) - **On-Site:** 7.9/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Netigate](https://www.g2.com/sellers/netigate) - **Year Founded:** 2005 - **HQ Location:** Stockholm, Stockholm County - **Twitter:** @Netigate (871 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288635/ (115 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services - **Company Size:** 37% Enterprise, 30% Small-Business #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Ease of Creation (4 reviews) - Features (4 reviews) - Simple (4 reviews) - Survey Creation (4 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Limited Customization (3 reviews) - Data Inconsistency (2 reviews) - Integration Issues (2 reviews) ### 22. [Clootrack](https://www.g2.com/products/clootrack/reviews) Clootrack is an AI Super Agent that turns Voice of the Customer data into measurable business outcomes. It enables CX, product, consumer insights, marketing, and strategy teams to move from fragmented customer signals to clear, evidence-backed decisions. As survey response rates decline and feedback spreads across channels, Clootrack unifies first-party and third-party customer data into a single system. The platform analyzes 100% of customer interactions, including reviews, surveys, contact-center conversations, chat, and digital feedback, without relying on surveys alone. This delivers a complete and unbiased view of customer experience across journeys. Clootrack’s patented unsupervised thematic analysis surfaces hidden themes and experience drivers at scale without manual tagging. Goal-specific AI agents align insights directly to business KPIs to operationalize insights across outcomes such as NPS, churn, returns, product innovation speed, research efficiency, and contact-center performance. A reasoning layer explains what changed, why it changed, and where teams should act, with evidence. AI Decision Digest summarizes what matters, why it happened, and what to do next, with full traceability to source data. Organizations using Clootrack have reported: - 14–18% improvement in NPS - 9–18% reduction in e-commerce returns - Up to 35% reduction in churn - 3× faster product insights - 14× faster research execution - 10–15% reduction in contact-center AHT Clootrack delivers 98%+ analysis accuracy, supports 55+ languages, integrates with 1,000+ enterprise data sources, and is trusted by 150+ global enterprises across retail, SaaS, banking, healthcare, consulting, and private equity. The platform has processed 100+ billion customer feedback tokens using OpenAI infrastructure for real-world Voice of the Customer workloads. **Average Rating:** 4.6/5.0 **Total Reviews:** 38 **User Satisfaction Scores:** - **Ease of Use:** 8.3/10 (Category avg: 9.0/10) - **Sorting:** 7.5/10 (Category avg: 8.4/10) - **In-App:** 4.2/10 (Category avg: 8.3/10) - **On-Site:** 4.2/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [Clootrack](https://www.g2.com/sellers/clootrack) - **Year Founded:** 2017 - **HQ Location:** Claymont, Delaware - **Twitter:** @clootrack (1,363 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13342066/ (93 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Automotive, Management Consulting - **Company Size:** 50% Enterprise, 30% Small-Business #### Pros & Cons **Pros:** - Insights (6 reviews) - Insights Generation (6 reviews) - Customer Support (5 reviews) - Insights Analysis (5 reviews) - Collaboration (4 reviews) **Cons:** - UX Improvement (4 reviews) - Poor Interface Design (3 reviews) - Dashboard Issues (2 reviews) - Delay Issues (2 reviews) - Missing Features (2 reviews) ### 23. [CMNTY Platform](https://www.g2.com/products/cmnty-platform/reviews) CMNTY Platform is a highly intuitive online platform used by marketers and insights professionals for project-based market research and continuous insights communities. CMNTY's platform and services include panel recruitment, qual and quant research activities, video focus groups, moderation, AI-powered data analysis and reporting. CMNTY Platform offers a variety of qualitative and quantitative research methods including digital journals, discussion boards, surveys, IDI and virtual focus groups combined into a single online platform. CMNTY supports short-term (turnkey) projects and continuous insights communities. Launch your project within a day, and get actionable insights within just a few days or weeks. Get a 360 degree view and continuous in-depth understanding of your target audience. Provide your client or business department with actionable insights that helps them make better informed decisions. **Average Rating:** 3.3/5.0 **Total Reviews:** 7 **User Satisfaction Scores:** - **Ease of Use:** 8.3/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [CMNTY](https://www.g2.com/sellers/cmnty) - **Year Founded:** 2007 - **HQ Location:** N/A - **Twitter:** @CMNTY (1,431 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 71% Small-Business, 29% Mid-Market ### 24. [Zinklar](https://www.g2.com/products/zinklar/reviews) Zinklar is transforming consumer insights by providing brands with continuous, real-time data. Our Ai-enabled platform empowers marketers to seamlessly integrate consumer feedback into their daily decision-making processes, ensuring they stay ahead in a rapidly changing market. Trusted by leading brands such as Mondelez, Ralph Lauren, Panasonic, and Unilever, Zinklar leverages mobile-only response technology to deliver agile, precise insights that enhance marketing strategies and drive significant improvements in ROI. The quality of the audience is guaranteed through a panel-agnostic approach that includes strict security checks and exclusively relies on ESOMAR-certified panels. Start today and gain immediate access to consumer opinions, make more confident marketing decisions, and see a substantial boost in return on investment through informed decisions. **Average Rating:** 4.6/5.0 **Total Reviews:** 13 **User Satisfaction Scores:** - **Ease of Use:** 9.2/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Zinklar](https://www.g2.com/sellers/zinklar) - **Year Founded:** 2015 - **HQ Location:** Barcelona, ES - **Twitter:** @Zinklar (236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zinklar/ (41 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 64% Enterprise, 21% Small-Business #### Pros & Cons **Pros:** - Ease of Use (2 reviews) - Efficiency (2 reviews) - Intuitive (2 reviews) - Research Efficiency (2 reviews) - Analytics (1 reviews) **Cons:** - Dashboard Issues (2 reviews) - Dashboard Usability (2 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Presentation Limitations (1 reviews) ### 25. [EthOS](https://www.g2.com/products/ethos-ethos/reviews) EthOS is an immersive research platform that helps UX Researchers and Market Research Teams illuminate the unknown through digital ethnography, mobile diary studies, and chat-based interviews. Discover With Mobile Ethnography • Find hidden problems with products and services that arise in real-world use cases • Unearth new business opportunities by taking deep dives into user behaviors and routines • Gain a rich understanding of your users by observing how they interact with your products in their everyday lives Explore with Diary Studies • Understand the context surrounding a problem to begin generating a hypothesis for its solution • Develop a deeper understanding of users to develop personas and journey maps • Capture intimate, in-the-emotion moments, and analyze them with automated sentiment and tone analysis Listen and Dig Deeper with Chat-Based Interviews • Conduct ongoing generative research to keep a pulse on the ever-changing needs of your users • Have chat-based discussions with individuals or groups to further your understanding • Communicate with users the way they communicate in today’s world for more honest and open feedback Be Agile While Maintaining Control • EthOS is a true DIY platform that allows researchers to maintain control throughout a study • Build studies in a matter of minutes with one-page project and task setup wizards • Automated transcriptions, sentiment, and tone analysis provide quick reads • Out of the box reports help you discover trends and themes • Organize and theme data with smart filtering and collaborative workspaces **Average Rating:** 4.9/5.0 **Total Reviews:** 6 **User Satisfaction Scores:** - **Ease of Use:** 10.0/10 (Category avg: 9.0/10) - **Sorting:** 10.0/10 (Category avg: 8.4/10) - **In-App:** 10.0/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) **Seller Details:** - **Seller:** [EthOS](https://www.g2.com/sellers/ethos) - **Year Founded:** 2009 - **HQ Location:** Stamford, US - **Twitter:** @siamacksalari (1,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ethos-everydaylives-ltd (4 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Small-Business, 33% Enterprise #### Pros & Cons **Pros:** - Customer Support (1 reviews) - Knowledge Sharing (1 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Survey Software](https://www.g2.com/categories/survey) - [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management) - [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback) --- ## Buyer Guide ### What You Should Know About User Research Tools ### What are User Research Tools? User research tools, also known as UX research software, are leveraged by businesses to gather feedback from customers on the overall user experience. User research is conducted for product prototypes, website usability testing and functionality, mobile app functionality, and other customer and user experiences. During these user feedback sessions, businesses gather key insights into where their product is performing well, where there are gaps, and areas for improvement. UX research platforms can provide a few different research methods and feedback tools. Many solutions facilitate customer testing by providing access to a recruitment pool of candidates who are willing to test functionalities throughout the customer journey. Companies select the demographic criteria of the persons they would like to test their product. Test user candidates are selected by age, gender, geographic location, and other criteria. Once a test user candidate is chosen, companies select exactly what functions or features they want the user to test. This ranges from something as simple as how easy it is to check out an item on an online store to how a customer might feel about a new brand marketing campaign. During the research process, the respondent completes a screen-recorded session and provides real-time feedback to the business. User research software allows businesses to conduct these virtual focus groups and gather valuable user insights remotely. As an alternative to live sessions, many user research software solutions allow test users to complete the tasks on their own time and send the completed video recording on a deadline specified by the business sending out the test. Instead of live or pre-recorded feedback sessions, some user research tools allow businesses to intercept active website visitors or app users to capture in-the-moment feedback about the customer journey. These products more commonly offer features for respondents to submit text-based feedback and screenshots when they encounter bugs within a product or areas of frustration. ### What are the Common Features of User Research Tools? User research tools offer a variety of features to help businesses select research participants, collect qualitative and quantitative data, and collaborate on research with different stakeholders within the organization. **Participant selection:** UX research platforms offer varying methods for recruiting and selecting research participants. Some vendors have a proprietary database or recruitment pool of participants, while others provide features for intercepting users browsing a website or using a mobile application. **Usability tests:** One of the core features of user research software is the ability to provide live video user testing. This feature allows the business and customer to connect over a live video stream and show the business in real time how the test user navigates a website. During the live session, test users ask the business questions that may help uncover more valuable insights for the business. [**Video conferencing**](https://www.g2.com/categories/user-research/f/text-notes) **:** User interviews are another core functionality for most user research tools. One-on-one video conferencing allows businesses to speak directly with participants and conduct more in-depth qualitative research. [**Surveys**](https://www.g2.com/categories/user-research/f/survey) **:** Text-based surveys or quizzes can be used to collect both qualitative and quantitative data related to user experiences. With surveys, users may be asked to rate certain features or provide feedback in an open text field. **Test plan:** Businesses set a plan that they would like the test user to follow throughout the test. This is a set of tasks that a user must complete by the end of the test. This allows businesses to focus on the most relevant user feedback that they’re looking for. **Self tests:** Self tests are a good option for users that feel more comfortable completing the tests on their own time and not on video. With self-tests, businesses send over a link to the test with instructions and a deadline, and then users complete the test at their comfort. **Mobile functionality:** Testing mobile applications is equally as important as testing desktop functionality. For this reason, the user research software a company selects must support the types of mobile devices needed. [**Notes and collaboration tools**](https://www.g2.com/categories/user-research/f/text-notes) **:** Notes and tagging are both important features in user research software that allow users to collaborate with other stakeholders on a team. Within a recorded video, users tag teammates at relevant specified times. If it is a development issue, product managers may tag a developer, or if it’s a marketing issue, product managers can tag a marketing team member. Other features of User Testing Software: [In-App Capabilities](https://www.g2.com/categories/user-research/f/in-app), [On-Site Capabilities](https://www.g2.com/categories/user-research/f/on-site), [Photo Submission](https://www.g2.com/categories/user-research/f/photo-submission), [Video Snippet Submission](https://www.g2.com/categories/user-research/f/video-snippets) ### What are the Benefits of User Research Tools? User research platforms allow businesses to better understand how users experience the customer journey. This gives businesses a better context as to how they might improve website design, marketing and branding, and the overall product they’re offering. **Unbiased perspective:** Most employees at a company understand the basic functionality and usability of their website. Since they use it every day, most functions are second nature to them and they understand how to navigate the site to find what they want. For this reason, a business’s employees are often not the most objective test subjects for understanding how a site or product can be more functional. The best test user is an unfamiliar, unbiased person who navigates a website for the very first time and provides a fresh take on what needs to be improved. **Save money:** Live, in-person user testing costs businesses a great deal of money. User research solutions provide the same user feedback a company would garner from in-person testing but at a fraction of the cost since the tests are conducted virtually and are generally cheaper to carry out. ### Who Uses User Research Tools? User research tools are used by employees of any job function but is typically used by those who work on aspects involved with customer interaction. This software is used by product developers, front-end designers, marketers, executives, and more. **Product managers:** Product managers are responsible for identifying customer needs and how their product offerings fulfill those needs through continuous improvement and excellent product functionality. As such product managers must gather user feedback as often as possible to identify gaps and areas for improvement. **UX designers:** User experience designers are responsible for creating a seamless experience for customers when they interact with their brand and product. They heavily focus on the usability and design of a website, as well as mobile applications. For example, if a customer is looking to filter a product by color, or by price, the UX designer needs to understand how intuitive this filtering function is for the customer. User research tools provide these granular insights by allowing customers to rate UX design as they navigate the website in real time. **Marketers:** Aside from the usability of a website, most sites are full of branded messages and other marketing efforts such as customer testimonials. Similar to how a UX designer or product manager would utilize user research software, marketers also test how customers perceive their messaging and brand. Additionally, test subjects provide feedback on email marketing campaigns and share insight as to how engaging and effective the messages are, as well as how likely the customer would be to enroll in a loyalty program. This feedback provides valuable customer insight into how marketers can improve their overall messaging and marketing campaigns for their target audience. ### What are the Alternatives to User Research Tools? Alternatives to user research tools can replace this type of software, either partially or completely: [Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) **:** Enterprise feedback management software allows companies to create, distribute, and analyze customer surveys. While UX research platforms focus on collecting data for product development and user experience, enterprise feedback management tools are more commonly used to analyze customer experiences through text-based surveys and ratings like net promoter score (NPS). As such, these products are most often used by customer service and marketing departments. [Consumer video feedback software](https://www.g2.com/categories/consumer-video-feedback) **:** Also known as video survey software, consumer video feedback software allows businesses to collect and analyze video feedback from their customers or outside audiences. These solutions focus on assisting businesses with qualitative research for branding, marketing, and product development. In addition to collecting video feedback, these products offer video analysis features such as transcription and sentiment analysis. [User research repositories software](https://www.g2.com/categories/user-research-repositories) **:** User research repositories software provide product teams with a central hub for storing, analyzing, and collaborating on user research to aid product improvement. These solutions do not necessarily include capabilities for gathering user feedback. While many user research platforms provide features for storing and managing user feedback, some businesses may prefer to conduct user interviews and tests through other tools, and analyze their collected qualitative and quantitative data within a UX repository. #### Software Related to User Research Tools Related solutions that can be used together with user research software include: [Product analytics software](https://www.g2.com/categories/product-analytics) **:** Companies that develop and sell digital products should use product analytics in addition to user research tools. Product analytics software tracks user interactions with a digital product, including visits, usage, events, and interactions. Many platforms also create heat maps to visualize where users are clicking, hovering, and scrolling on the page. These solutions allow product managers and developers to understand which features of a product are engaging users, and which features may cause paint points or lead to churn. Like user research software, product analytics can help a business improve the overall product experience. [A/B testing software](https://www.g2.com/categories/a-b-testing) **:** A/B testing, or split testing, is the process of deploying different versions of digital content in real time and tracking which version performs the best. Marketers and web developers use A/B testing software to test different types of content, such as images, calls to action, or text, and determine which content provides the best outcome. Like user research software, A/B testing offers the benefit of optimizing user experiences. [Prototyping software](https://www.g2.com/categories/prototyping) **:** Prototyping software is used to create incomplete or preliminary versions of software and applications. The prototype simulates the final product to test, documents errors and delivers feedback. This is a perfect integration for user research software since the two are both geared toward user feedback and testing. Once the two are integrated, a user may simply go into the prototype software and begin user tests through that platform. This makes it a one-stop-shop for gathering feedback on designs that are in the process of being launched. ### Challenges with User Research Tools When user research software is implemented for remote interviews or usability testing, technical difficulties and challenges with interpersonal communication are to be expected. Communicating with research participants and providing clear instructions prior to an interview can help alleviate these challenges. Businesses should also be aware of potential issues in selecting participants from a research panel. **Wrong test subjects:** User research software generally acts not only as a software but also as a service platform that helps businesses identify the right test users for a particular test. Sometimes the user research database does not screen candidates to the highest level a business requires. To mitigate this issue, businesses should conduct their own screening of the test user candidate on top of the service provided through the user research software. **Professional testers:** Sometimes the opposite of an under-qualified user may occur and businesses may run into “professional testers.” Businesses generally don’t want test users who are familiar with user tests because it does not give an accurate reflection of how a new user might interact with their website. To mitigate this issue, it is important for users to once again screen test user candidates ### Which Companies Should Buy User Research Tools? UX research benefits companies that create and sell products, whether they are digital or physical. Product design teams, UX designers, and marketers at these businesses leverage user research software to collect feedback from their target audiences to improve product design, usability, and messaging. **Software-as-a-Service (SaaS) companies:** SaaS companies often look to user testing software to collect real-time feedback from users which can inform product development and design. User research tools are helpful for every step of the product development process, from ideating a new product to new feature development for existing products. Remote interviews, surveys, live intercepts, and usability tests allow SaaS developers and designers to identify problems with a digital product and ensure the product is meeting the target user’s needs. **Business-to-consumer (B2C) companies:** The insights gathered through user research platforms can also benefit companies that create and sell products or experiences to consumers. This includes businesses in industries such as retail, e-commerce, travel and hospitality, media and entertainment, education, and financial services. These types of B2C businesses may purchase user research software to test new product offerings, websites, or mobile applications. Recruitment pools and participant search criteria make it easy for companies to find respondents in their target markets. ### How to Buy User Research Tools #### Requirements Gathering (RFI/RFP) for User Research Tools Before comparing products, the buyer or software selection team should create a list of requirements for the software and determine which requirements are the highest priority. Requirements may include features such as access to a recruitment pool, interview scheduling, or live intercepting. The list of requirements should also include any integrations necessary for collecting, managing, or analyzing user insights. #### Compare User Research Software Products **Create a long list** Using the list of requirements, the buyer should create a list of no more than 10 products that appear to meet the business’s most critical needs. Some essential features that should be evaluated include: - [Participant sourcing](https://www.g2.com/categories/user-research/f/recruitment-pool) - Moderated or unmoderated interviews - Scheduling and communication - Research methods such as surveys, live interviews, usability testing, card sorting, A/B testing, and visual feedback - Data management and analysis - Integrations **Create a short list** After creating the long list, buyers should delve deeper into more specific features, use cases, and considerations to narrow down the list of products. At this point, buyers may wish to include pricing, customer support, and region in their considerations. For example, businesses might prefer to work with a vendor in the same region to facilitate more efficient implementation or customer support.  **Conduct demos** At this point, buyers should reach out to the vendors on their short list to request product demonstrations. The demo is one of the most important parts of the buying journey since it is usually the buyer’s first opportunity to experience the product’s features first hand. The buyer should supply the vendor with their list of requirements to ensure the demo covers all the necessary features. During the demo, the buyer should pay close attention to the product’s interface, usability, and workflows, as these aspects can indicate how easy the platform will be for users to adopt.  #### Selection of User Research Tools **Choose a selection team** User research platforms will be used primarily by members of a company’s product, design, UI/UX, and marketing teams. The selection team should consist of individual contributors, administrative users, and managers from these departments so that all the relevant stakeholders can be involved in the decision-making process. An executive sponsor may also be required to ensure buy-in from the company’s leadership team. **Negotiation** If the products on the buyer’s short list may look very similar, negotiation on contracts and pricing will likely have a strong influence on the final decision. Most user research solutions are sold on a subscription basis and billed monthly, but the exact cost will depend on several factors. For example, in addition to extra features or add-ons, the product’s final cost may also incorporate the number of researcher seats, the number of research sessions conducted each month, and the level of customer support.  **Final decision** After the cost, discounts, and contract have been negotiated, the final decision requires buy-in from everyone on the selection team. Each member of the selection team should evaluate their decision based on the determination that the product will meet the business’s requirements and will provide a return on investment (ROI). ### What are the top user research software tools for SaaS companies? Here are some highly recommended user research tools that are a great fit for SaaS teams gathering product feedback: - [UserTesting](https://www.g2.com/products/usertesting/reviews) enables SaaS teams to collect real-time video feedback on prototypes and live products to optimize user experience. - [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) helps centralize and analyze qualitative user research, making it easier for SaaS teams to uncover insights and share them across product, design, and marketing. - [Sprig](https://www.g2.com/products/sprig/reviews) integrates in-product surveys and concept testing for SaaS tools, allowing rapid feedback during the product development lifecycle. - [User Interviews](https://www.g2.com/products/user-interviews/reviews) streamlines participant recruitment and session management, helping SaaS teams connect quickly with relevant user segments. - [Lyssna](https://www.g2.com/products/lyssna/reviews) offers unmoderated testing and first-click insights, enabling SaaS companies to validate design and messaging decisions at scale. ### What are the best user research software tools for tech startups? Here are some of the best user research platforms tailored to the needs of fast-paced tech startups and [small businesses](https://www.g2.com/categories/user-research/small-business): - [User Interviews](https://www.g2.com/products/user-interviews/reviews) makes it easy for startups to recruit and manage participants quickly, helping lean teams validate ideas fast. - [Prolific](https://www.g2.com/products/prolific/reviews) connects startups with a large, vetted pool of participants for behavioral and academic-style research on a budget. - [Lyssna](https://www.g2.com/products/lyssna/reviews) offers fast, unmoderated usability testing and preference tests, ideal for startups refining UI or messaging. - [Respondent](https://www.g2.com/products/respondent/reviews) provides access to diverse user segments and automates incentives, saving startups time in sourcing quality research participants. - [Marvin](https://www.g2.com/products/marvin-marvin/reviews) helps startups organize and analyze qualitative interviews in one place, turning conversations into product insights. ### What are the best software tools for conducting user research in digital agencies? Here are some of the most effective tools for digital agencies conducting user research on behalf of clients: - [UserTesting](https://www.g2.com/products/usertesting/reviews) empowers digital agencies to gather real-time video feedback on client designs, campaigns, and user flows from targeted audiences. - [Dscout](https://www.g2.com/products/dscout/reviews) offers rich, in-context qualitative research through mobile diary studies and video responses—perfect for capturing real user behavior for client projects. - [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) centralizes research notes, clips, and insights, making it easy for cross-functional agency teams to analyze and share findings with clients. - [Lyssna](https://www.g2.com/products/lyssna/reviews) provides quick-turnaround usability tests, preference tests, and surveys that help agencies validate creative and UX decisions before launch. - [Survicate](https://www.g2.com/products/survicate/reviews) combines web surveys and in-product feedback tools, helping agencies collect actionable insights directly from end users at key digital touchpoints.