quality is consistently outstanding, exceeding my expectations every time

Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings, Amazon/online gift cards, Opus/Otter, and google docs for reports. Now I can do everything from inviting the right people, to different types of research (survey, interview, unmoderated) to sending incentives and auto highlighting and synthesizing via AI, in less than 1/2 the time. Great Question has made our Voice of Customer program possible, without this platform, we'd have to hire at least 1 part time person just to manage the research alone. Even when I have recordings from other customer interactions, I can upload them into Great Question, and it does all the synthesizing for me. It's not perfect, but it's getting smarter. We're conducting research across the product lifecycle now, from brainstorming to MVPs and our product managers love knowing that what they are developing is actually making a difference in our customers lives.

Previously, when I worked at a different company, we had internal users, making it easy to book interviews since they were accessible via Slack. When I switched to a company without internal users, I worried that conducting research would be too time-consuming and, therefore, less frequent. However, shortly after I joined, we began using Great Question. To my surprise, booking interviews has been just as easy as before. I simply write my plan, create a study in Great Question, set up a survey or interviews, and get responses. Incentives are also seamlessly managed by Great Question.