Fable Pricing Overview

Fable Engage: Pay-per-project

Starting at $4,500.00

1 project With One-Time Purchase

For teams looking to start accessibility research and testing on-demand. Expert-designed templated projects have everything you need to start collecting insights.

Fable Engage: Pay annually

Per Year

For enterprise organizations looking to scale accessibility research and testing. With custom projects, you can track progress and usability, benchmark against your goals, and integrate with your existing workflows.

Research methods: Self-guided tasks, Compatibility Tests, User Interviews, Prototype Reviews, QA sessions, Focus Groups*, Surveys*

Audiences: Screen Reader, Screen magnification, alternative navigation users + customer recruitment*

unlimited users and observers

Downloadable videos, results and reports

text transcripts of video sessions

secure, sharable links

Fable Figma widget

Automatically create Jira tickets from user feedback

Reporting Dashboard + integrations

Enterprise Grade Security: SAML/SSO

Support: unlimited technical support, dedicated Customer Success Manager, Team into Webinar, Expert Office Hours

Managed Services*

Fable’s pricing is designed for digital teams who want to make accessibility part of how they build, not just a final step for compliance. Fable’s pricing is tailored specifically for accessibility research and training, with flexible options for organizations of all sizes, and different levels of accessibility maturity.

Fable has 2 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Fable is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Fable must be conducted with the seller.

Pricing may vary based on request volume, team size, or enterprise requirements. See our Pricing Page to learn more

Need help choosing the right plan? Contact our team to get started or request a tailored quote.

Pricing information was last updated on July 08, 2025

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Fable Alternatives Pricing

The following is a quick overview of editions offered by other User Research Tools

User Interviews Recruit Pay As You Go	$49.00	For teams doing occasional research. Access to 5 million+ participants Rich targeting & screening Scheduling automation Incentive distribution Research tool integrations Unlimited seats Project coordinator & live chat support Show More
UserTesting Team-based Unlimited	Contact UsPer Year	With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty. Global participant panel across 60+ countries Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA) Test builder and template gallery Unmoderated tests, including surveys, interaction tests, and think-out-loud Moderated, Live Conversation Test plan and audience management Advanced demographic filters and screener questions Interactive path flows and click maps Sentiment analysis Transcripts Unlimited workspaces Integrations with Slack, Teams, Jira, Figma, FigJam, Miro Dedicated Customer Success Manager AI-powered analysis and insights automation Smart tags Insights Hub and AI-powered Insight Discovery Card sorting and tree testing Onboard and manage custom audiences Secure prototype hosting Approval flow Show More
Hotjar Observe Basic	Free35 Daily sessions	Visualize user behavior with Heatmaps and see what your users see with Recordings. Automatic data capture Unlimited heatmaps Up to 1,050 sessions/month

Various alternatives pricing & plans

Pricing information for the above various Fable alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.