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G2 recognized Ethnio
Ethnio

By Ethnio

4.5 out of 5 stars

How would you rate your experience with Ethnio?

Ethnio Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Perceived Cost

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Ethnio Media

Ethnio Demo - Intercepts
Add Ethnio JS for mobile or desktop web, or insert in your Native App
Ethnio Demo - Pool
Upload your own participants, and use our CRM for UX research
Ethnio Demo - Incentives
Global currencies, methods, and easy redeem flow
Ethnio Demo - Scheduling
Let Ethnio schedule participants automatically
Meet Ethnio in two minutes 🎉
Play Ethnio Video
Meet Ethnio in two minutes 🎉
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Ethnio Reviews (30)

Reviews

Ethnio Reviews (30)

4.5
30 reviews

Pros & Cons

Generated from real user reviews
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AN
"Made by people who care about quality research"
What do you like best about Ethnio?

Ethnio makes it so much easier to recruit and manage participants who represent the populations and usage patterns my clients need to understand. Once they get into it, using the tool actually helps our clients get smarter about qualitative research instead of focusing on numbers. A lot of organizations see recruiting as a barrier to "doing the research" and Ethnio helps demonstrate how recruiting, selecting, and managing participants also yields a tremendous amount of insights and information. I love how easy it is to get granular information and filter the pool to make sure the study is sufficiently inclusive, focused, or broad depending on the research question.

The data about participant response and screener placement and engagement makes it easy to see where bottlenecks are happening in recruiting to adjust quickly when things are taking longer than expected.

Also, everything about incentives is fantastic.

Unlike so many other things out there, while ethnio supports scaling up an enterprise-level research practice, it isn't biased towards over-indexing on scale as a goal in and of itself, Because it's made by people who care a lot about research, it gives me a lot of confidence. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

It is a tool that requires and rewards a certain amount of expertise, which is fine. Except that other tools make it seem like just using the tool or platform is enough, and this is how the unhelpful or misleading research happens. Review collected by and hosted on G2.com.

AN
"Fantastic support"
What do you like best about Ethnio?

Has had the most significant impact on:

- recruitment timelines

- re-embursement process

- team members being able to independently run studies Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

We've had to do some consent hacks and would love branching in the screeners Review collected by and hosted on G2.com.

AN
"Effective high-volume ReOps platform"
What do you like best about Ethnio?

Ethnio is an essential part of our research operations toolkit. It has enabled me to centralize screener creation, scheduling, incentives, and panel management into a single platform. Previously, I was using numerous tools and spreadsheets to manage these tasks. The platform's clean and intuitive user experience, along with its responsive support team vis Slack, has been invaluable. I appreciate the team's dedication to ensuring a positive user experience, which saves me hours and makes participant logistics highly efficient. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The platform is really good, but a few additional customization options would be beneficial. I've found that the dashboard data is heavily focused on quantitative stats, and I would appreciate a clearer view of trends and narratives. Addressing these points would be an excellent way to further enhance an already great product. Review collected by and hosted on G2.com.

AN
"Powerful, thoughtful and surprisingly intuitive"
What do you like best about Ethnio?

I had to get a research project off the ground fast, with little time for training or setup. Ehtnio made that not only possible, but surprisingly enjoyable. As I dove in I kept discovering thoughtful touches that made me say, "Wow, they even thought of that!" It's clear it was designed by people who understand the day-to-day work of researchers. What really impressed me was how the platform didn't just support my existing approach to managing a research project, it gave me new ideas for how I might engage participants and manage studies more creatively and effectively. It's not just a research recruitment tool, it's a research partner. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

It's hard to say there is anything I truly disliked. Ethnio is packed with so many powerful features, and I haven't yet run into any limitations. That said, the platform is deep, and that depth can feel overwhelming at times. If you try to use every advanced feature all at once your first time using it, it's easy to get a little lost. It is the kind of tool that grows with you as your needs become more complex, given that you want to spend the time learning everything. Review collected by and hosted on G2.com.

AN
"Super good!"
What do you like best about Ethnio?

It is easy to use and I get immediate and accurate response Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Sometimes some of the fields are confusing Review collected by and hosted on G2.com.

Verified User in Legal Services
AL
"A thoughtfully designed platform for UX research operations and participant management"
What do you like best about Ethnio?

Continued partnership with Ethnio has proven their dedication to their customers and their desire for platform quality. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Any other quibbles with the platform are fairly minor and are being addressed by Ethnio as they continue to roll out enhancements and improvements. Review collected by and hosted on G2.com.

Verified User in Research
AR
"The Ethnio team is such a pleasure to work with!"
What do you like best about Ethnio?

Ethnio has been an invaluable tool in streamlining Instacart’s research recruitment process. Its user-friendly interface makes it easy for our team to manage studies efficiently, even as our needs evolve. The Ethnio team is also consistently responsive and receptive to feedback, helping us continuously improve our workflow. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

While we occasionally encounter minor bugs or inconsistencies on the site, they’re typically resolved within a few hours. Review collected by and hosted on G2.com.

Verified User in Market Research
CM
"Easy to use and supportive customer service"
What do you like best about Ethnio?

Platform is easy to use and has clear directions! I like the layout and the different templates! Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

More options for translations for templates! Review collected by and hosted on G2.com.

AN
"Ethnio is easy tool for my research. It's easy to upload the list of users to provide incentives"
What do you like best about Ethnio?

The UI is very easy and self-sufficient. The help support also very good. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Some of the preview emails can be improved Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Small-Business (50 or fewer emp.)
"A Stellar Experience Worth Sharing"
What do you like best about Ethnio?

Ethnio Pool has been a game-changer for our team. It revolutionized how we manage contacts, providing a seamless experience that streamlined our recruiting processes. Having everything in one place has simplified our workflow, eliminating the need for multiple applications. Highly recommended for efficient and centralized contact management. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Honestly, there isn't much to report at the moment. However, we are eagerly anticipating the upcoming updates and new features. The anticipation stems from the belief that these additions will likely enhance the functionality and overall user experience. In the meantime, we remain confident that the development team is diligently working to bring valuable improvements, and we look forward to exploring the enhanced features upon release. Review collected by and hosted on G2.com.

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